RECRUITMENT Advertising Rates

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					2005   RECRUITMENT
       Advertising Rates
       Issued December 1, 2004, effective January 1, 2005
                   R ECRUITMENT                                                                            2    GENERAL INFORMATION/CIRCULATION
ADVERTISING RATE CARD EFFECTIVE JANUARY 1, 2005
                                                                                                        The New York Times begins 2005 with an array of reimagined
                                                                                                        and redesigned environments, including enhanced weekday Arts,
C ONTENTS                                                                             PAGE              Weekend, Travel, Sunday Business, Real Estate and Book Review
                                                                                                        sections as well as a brand new Sunday feature, T: The New York
1 Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
                                                                                                        Times Style Magazine. Together, they give advertisers an even
2 General Information/Circulation . . . . . . . . . . . . . . . . . . . . . . . . 2                     more effective way to engage their best prospects nationwide,
                                                                                                        seven days a week. For complete information, visit The Times’
3 How to Order a Display Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
                                                                                                        online media kit at nytadvertising.com.
4 Display Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
5 Classified Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4            Weekday Issues and Distribution:
                                                                                                        New York Regional                        Nationwide
6 Display on Classified Advertising . . . . . . . . . . . . . . . . . . . . . . . . 4
                                                                                                        The Metro Section                        Main News
7 Credit and Payment Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
                                                                                                        Sports                                   Business Day (incl. Sports)
8 Agency Recognition and Commission . . . . . . . . . . . . . . . . . . . . 5                                                                    World Business
9 General Policies and Rate Information . . . . . . . . . . . . . . . . . . . . 5                                                                The Arts

10 Contracts and Copy Regulations . . . . . . . . . . . . . . . . . . . . . . . . . 5                   Weekday Theme Sections and
11 Mechanical Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6                Distribution:
12 Advertising Acceptability Guidelines . . . . . . . . . . . . . . . . . . . . . . 7                   Nationwide
13 General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7          SportsMonday                             Weekend (Fri.)
                                                                                                        Science Times (Tues.)                    Escapes (Fri.)
14 Rates and Units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
                                                                                                        Dining In/Dining Out (Wed.)
15 The New York Times on the Web and Group Advantage Buy . . . 13                                       Circuits (Thurs.)
16 The International Herald Tribune . . . . . . . . . . . . . . . . . . . . . . 14                      House & Home (Thurs.)

17 Closing Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15           Sunday Sections and Distribution:
18 2005 Job Market Advertising Special Features . . . . . . . . . . . . . 16                                                                                 Suburban
                                                                                                        New York Regional         Nationwide                 Zoned Sections
19 Classification Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
                                                                                                        Automobiles*              Main                       The City
20 Insertion Order Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
                                                                                                        Job Market*               Arts & Leisure             Westchester
                                                                                                        The Metro Section         Book Review                Connecticut
    1     PERSONNEL                                                                                     Real Estate*              Sunday Business            Long Island
                                                                                                        Sports                    Sunday Styles              New Jersey
Group Director:                                   Telephone Numbers                                     TV                        The Magazine*
Andy Wright                                       Classified Ad-Visors:                                                           Travel
(212) 556-1050                                    New York                                                                        Week in Review
wrighah@nytimes.com                               (212) 556-3900
                                                                                                        *Zoning available in these sections.
Managing Directors:                               TriState (excl. Manhattan)                             Contact your Account Manager for additional information.
Recruitment                                       1-800-adtimes
Mark Szollar                                      All Other                                             Circulation:
(212) 556-3656                                    1-800-458-5522
                                                                                                                                  New York Region            Nationwide
mszollar@nytimes.com                              http://classads.nytimes.com
                                                                                                        Weekdays                       686,489               1,124,627
Telesales                                         Display Inquiries                                     Sundays                        923,468               1,674,925
Ruth Flaig                                        (212) 556-8034
(212) 556-7170                                                                                          The New York Times: Based on submission to Audit Bureau of Circulations for
                                                  Out of NYC Toll Free:
flaigr@nytimes.com                                                                                      12 months ended Sept 30, 2003. Subject to audit.
                                                  1-800-421-4574
Fax Numbers                                       Display Reservations (COF):
Classified (Agate)                                (212) 556-7777
(212) 556-8828
                                                  Out of NYC Toll Free:
Display/Display on Classified:                    1-800-698-5515
(212) 556-8397




2        Rates may also be viewed on nytadvertising.com                                                                                              The New York Times • RC 2005
                                                                       (212) 556-7777 and press 3 twice to reach an Advertising
   3   HOW TO ORDER A DISPLAY AD                                       Production Representative. Please make sure to submit your
                                                                       insertion order for all electronic files.
Reservations                                                           For black and white camera-ready material (when electronic
                                                                       submission is not possible), submit your insertion order and
To reserve space for a display ad, call our Customer Order
                                                                       advertising material together to:
Fulfillment Department or send the reservation and material
directly through our website, nytadvertising.com. To learn more                      Customer Order Fulfillment, 6th floor
about this service, or to place an ad through Customer Order                                The New York Times
Fulfillment (COF), you can contact one of our representatives by                            229 West 43rd Street
telephone from 8 a.m. to 11 p.m. eastern time, Monday through                              New York, NY 10036
Friday, and 9 a.m. to 5 p.m. eastern time Saturday.
                                                                       Material for color newspaper advertisements must be delivered
Telephone: (212) 556-7777; outside the New York Metropolitan           in digital format or electronically transmitted. We cannot accept
area, 1-800-NYT-5515.                                                  film for color advertisements. For more information on color ads,
                                                                       please call our Color Services Department at (212) 556-7729.
Fax reservations for display ads: (212) 556-4953.                      The address for Color Services is as follows:

When you call COF, an Advertising Service Representative (ASR)                              Color Services, 6th floor
will handle your request. The ASR will take your ad information,                             The New York Times
which must include size, date, edition and position request, if                              229 West 43rd Street
applicable. The ASR will assign a Reservation Number to your                                 New York, NY 10036
ad and provide the ad cost.                                            All color materials for The New York Times Magazine should
                                                                       be sent to:
Service will be expedited if you have your contract number
                                                                                         R.R. Donnelley Printing Co.
ready. If you do not have a contract number, the ASR can assign
                                                                                            Attn.: New York Times
one.                                                                                              Dept. LPC
                                                                                             216 Greenfield Road
For reservations submitted by fax, the placing agency or advertiser
                                                                                             Lancaster, PA 17601
will receive a return fax with the reservation number and the ad
cost.                                                                  Black and white Magazine advertising insertion orders and
                                                                       material should be sent to COF. Please see The New York Times
Please make sure to retain the reservation number; all materials and   Magazine rate card for magazine color and black and white
insertions submitted for publication must include a reservation        material and mechanical requirements.
number.
                                                                       If your advertisement is a repeat of an ad published within 90
Insertion Orders                                                       days, fax COF an insertion order with the repeat date along with
                                                                       a copy of the original ad, specifying the date the original ad ran,
An insertion order must be prepared by the advertiser/agency           page number, description and original reservation number.
for each advertisement, and should include the following:
Reservation Number                                                     Please do not direct any original insertion orders to your account
Contract Number and Name of Advertiser (and agency, if applicable)     manager (which could result in the ads missing a deadline). However,
Billing Address                                                        you can fax a copy of the insertion order to your account manager
Day and Date of Insertion                                              for his or her records.
Section or Position Request
Size and Cost of Ad                                                    Deadlines for reservations, insertion order and material submission
Description of Ad (i.e., headline)                                     are contained in the back of the rate card.
Contact Name and Phone Number
                                                                       Questions
Materials                                                              If you have any questions after placing your reservation, COF
Electronic submission of industry standard PDF files is                (212-556-7777 or 1-800-NYT-5515 outside the NY Metropolitan
preferred for black and white newspaper material. The New York         area) is available to help you deal with advertising reservations,
Times does not accept advertising material via e-mail; however         material processing and billing information, including:
files can be transmitted at no charge through our website,              • Ad changes
nytadvertising.com. This site also contains additional                  • Contract, rate and billing information
information on electronic ad submission, including other                • Deadline and material specification inquiries
transmission options and file settings, or you can call COF at          • Electronic transmission questions

RC 2005 • The New York Times                                                   Rates may also be viewed on nytadvertising.com            3
                                                                           If you have questions regarding your display ad, please call an adver-
    4   DISPLAY ADVERTISING                                                tising account manager or COF at (212) 556-7777 and press 3.


A full broadsheet display advertising page is based on a 6-column by
21-inch advertising unit, or 126 column inches. Display advertise-
                                                                              5    CLASSIFIED ADVERTISING
ments are billed based on the larger of the reserved or supplied copy
dimensions. The precise dimensions of the published advertisements         To place a classified ad, or to obtain information, please visit our
may vary by a few percentage points from the supplied material due         website at nytadvertising.com or contact The New York Times
to the electronic transmission and reproduction processes.                 Classified Advertising Department at (212) 556-3900;
                                                                           TriState outside New York City, 1-800-ADTIMES;
How to Calculate the Cost of an Ad                                         all others 1-800-458-5522.

(1) Determine the Size of the Ad. Display ad cost is based upon            Classified advertisements are charged on a line count basis, and
the ad size stated in column inches. The table on page 8 provides          not any other standard of measurement. Each line of 5-pt. type is
all of The New York Times Advertising Units available (units not           charged as 1 line; 10-pt. as 2 lines; 14-pt. as 3 lines; 18-pt. as 4
included on this table are charged an additional 10%). As the chart        lines; 30-pt. as 6 lines; 36-pt. as 7 lines; 48-pt. as 10 lines; 60-pt.
indicates, column inches are calculated by multiplying the number          as 12 lines; and 72-pt. as 14 lines. White space is charged on a
of columns of the ad by its depth (inches). For example, a 2-column        line count basis when ordered.
by 3-inch ad is 6 column inches for billing purposes.
                                                                           Classified Guide and Directory advertisements are charged
(2) Find the Column Inch Rate. Using the rate tables that start            on a line count basis, and not any other standard of measurement.
on page 9, you should find the rate corresponding to your con-             Each line of 6-pt. type is charged as 1 line; 12-pt. as 2 lines;
tract level and choice of day. For example, if you have a 5-page           12-pt. bold as 2 lines; 18-pt. as 3 lines; 24-pt. as 4 lines; 30-pt.
contract level and plan to run a Sunday nationwide Help                    as 5 lines; 30-pt. bold as 5 lines; 36-pt. as 6 lines; 48-pt. as 8 lines;
Wanted ad, the column inch rate would be $1,137.00.                        and 60-pt. as 10 lines. White space is charged on a line count basis
                                                                           when ordered. There is a 4 line minimum for single column class-
(3) Calculate the Rate by multiplying the ad size in column inches         ified, guide and directory advertising unless otherwise indicated.
by the column inch rate. In the example above, the calculation
would be as follows:                                                       To calculate the cost of a classified advertisement, multiply the
                                                                           number of lines by the applicable rate for the category of adver-
           6               X         $1,137           =      $6,822        tising. Please make sure to select the rate that corresponds to your
                                                                           contract level and choice of day.
(4) Include any Special Discounts or Premiums. For example,
                                                                           Logos, shading and borders surrounding classified ads are
if the ad was in color or in a special layout position, you would add
                                                                           subject to a separate charge. Please contact The New York Times
the appropriate color or position premium.
                                                                           Classified Advertising Department at (212) 556-3900;
                                                                           TriState outside New York City, 1-800-ADTIMES;
General                                                                    all others 1-800-458-5522.
Advertising units not included in the table on page 8 will be              In addition, there might be other special premiums, such as color
measured in column inches and charged 10% above the column                 premiums, which must be added to your advertisement cost.
inch rate. Units must conform to column width specifications;
position cannot be assured.
                                                                              6    DISPLAY ON CLASSIFIED ADVERTISING
Display advertisements more than 18" deep will occupy the full
column depth and be charged accordingly. Minimum size is one               Classified advertisements more than 260 lines deep will occupy
column inch for all display advertising unless otherwise stated.           the full column depth and be charged accordingly.
When an advertiser meets the guidelines of The New York Times              Display on Classified advertising represents display advertising
as a charity that qualifies for a discounted advertising rate, the         published on classified pages. Such advertising will be billed based
charity discount rate will be a 20% reduction off the open Cause           upon the larger of the space reserved or supplied copy dimensions,
& Appeal/Political rate stated in the Business rate card; no agency        including white space.
commission. For more information please contact your account
manager or COF at (212) 556-4995.                                          To calculate the cost of a display on classified advertisement,
                                                                           multiply the number of lines (the larger of reserved or supplied)
Miscellaneous Advertising Rates apply to all display advertising           by the applicable rate for the category of advertising. Please make
categories not listed in this or other rate cards and to certain display   sure to select the rate that corresponds to your contract level
advertisements ordered outside the banner or section.                      and choice of day.

4       Rates may also be viewed on nytadvertising.com                                                                The New York Times • RC 2005
In addition, there might be other special premiums, such as color     The Times, and those of subsequent rate cards. Forwarding of
premiums, which must be added to your advertisement cost.             an advertising order also indicates acceptance of the advertising
                                                                      acceptability policies of The New York Times. In the event of
For display on classified minimum space requirements, please refer    a conflict between the advertiser’s order and the rate card, the rate
to the category rate cards.                                           card shall govern.

If you have any questions regarding your ad, please call your         The terms and conditions of this rate card and all subsequent
account manager or COF at (212) 556-7777.                             rate cards are incorporated into every advertising contract between
                                                                      The Times and the advertiser and/or agency. Submission of adver-
                                                                      tising subsequent to the receipt of such a contract constitutes
   7   CREDIT AND PAYMENT TERMS                                       acceptance of the terms and conditions of the contract.

Advertisements must be paid for prior to publication deadline         The Times reserves the right to issue new rate cards and to
unless credit has been established by the advertiser and/or agency    revise its rates in writing, effective no less than five (5) days after
with The Times. However, certain advertising categories will re-      distribution of the new rate card and/or of written notice of rate
quire prepayment as specified in the rate cards. Acceptable forms     changes to the address of the advertisers or agency stated in
of prepayment are bank wire transfer, credit card or advertiser       a contract.
or agency guaranteed check.
                                                                      When The Times is requested to insert a box number in a full-
Advertisers or agencies wishing to establish credit with The Times    run advertisement and forward the box number replies, the
must request a credit application from The New York Times             service charge is $275 for full-run and $100 for suburban zoned
Credit Department. Application requests can be made by phone          advertisements. Replies will be forwarded to the advertiser for a
(212-556-8777), fax (212-556-1833), e-mail (creditdepartment-         period of one month following the publication date of the ad.
@nytimes.com) or online at nytadvertising.com. Completed appli-       Charges for box numbers are not commissionable.
cations should be returned to The Times Credit Department for
evaluation of credit standing. If credit is granted, The Times will
establish a credit limit and applicable payment terms. Advertisers      10    CONTRACTS AND COPY REGULATIONS
and agencies granted credit will be billed weekly or monthly for
published advertisements, as is determined by the category of
advertising and established credit terms. Payment is due 15 days      The rate card level applicable to an advertiser is determined
after the invoice date.                                               by the advertiser’s projected volume during a 12-month contract
                                                                      period. Our COF Department will provide the advertiser or
The advertiser and agency shall be jointly and severally liable to    agency with a New York Times contract for signature.
The Times for the payment. Cash discounts are not available.
                                                                      Contract requests must specify a definite beginning date and
Insertion orders containing disclaimers will not be accepted by       are subject to a rate card effective when the contract begins
The Times.                                                            and subsequent rate card increases and modifications. Volume
                                                                      and frequency contract discounts will be earned only on adver-
                                                                      tising inserted within a 12-month period. Additionally, a con-
   8   AGENCY RECOGNITION AND COMMISSION                              tract is applicable to ads placed within a single advertising
                                                                      category.
Commission of 15% will be granted only to recognized
advertising agencies.                                                 If the advertiser exceeds the initial estimated contract level
                                                                      and achieves the next level of the rate card, the advertiser will be
Application for agency recognition must be made with                  entitled to a rebate based upon the retroactive application of the
The New York Times. Applications are available upon request           lower rate earned. The Times will credit the advertiser or agency
to The Times Credit Department by phone (212-556-7020),               account for the amount of the rebate earned.
fax (212-556-1833), e-mail (creditdepartment@nytimes.com)
or online at nytadvertising.com.                                      If the contract level is not achieved, the advertiser will be assessed
                                                                      a shortage based upon the retroactive application of the higher
                                                                      rate earned. The Times will invoice the advertiser or agency
   9   GENERAL POLICIES AND RATE INFORMATION                          for the shortage, and payment will be due to The Times in
                                                                      accordance with the previously established credit terms for the
                                                                      advertiser.
Advertising accepted by The New York Times is subject to all
terms and conditions contained herein. Forwarding of an order         Advertising not paid for in compliance with credit policies will
by the advertiser constitutes acceptance by the advertiser of all     not be included when calculating the final earned rate and is not
rates and conditions that exist when the advertising is sold by       eligible for volume and frequency discounts.

RC 2005 • The New York Times                                                   Rates may also be viewed on nytadvertising.com                   5
Contracts can be voided at The Times’ discretion unless space is           Two or more separate advertisements may not be submitted to fill
used within 30 days from the effective date.                               a single standard unit space.

The volume discount levels for display advertising are based on            For split-run advertising information, please contact your account
126 column inches per broadsheet page or 65 column inches per              manager.
Book Review page. Volume discount levels for classified and display
on classified advertising are based on number of lines or frequency        Book Review copy should be prepared according to the schedule
of insertion, as noted in the rate card for the applicable category.       shown on the Books rate card.

For frequency contracts, multiple insertions of the same ad on a           Cancellation of orders over the telephone will be accepted subject
single day count as one insertion for contract fulfillment, unless         to written confirmation by the advertiser the same day.
otherwise specified.
                                                                           Advertising orders with or without reproduction material must be
Magazine column inches will be credited toward fulfillment of              accompanied by identifying copy. Drawing, art and articles for
contracts. See The New York Times Magazine rate card for details           reproduction are accepted at advertiser’s risk and should contain
or contact your account manager.                                           an identifying mark to facilitate return. The Times shall not be
                                                                           responsible and does not assume any liability for damage or loss
Each advertising entity will establish a separate advertising contract     to original printing material supplied.
with The Times. Corporate affiliates are not automatically entitled
to the contract benefits of each other.                                    The Times reserves the right to revise or reject advertisements in
                                                                           accordance with standards of acceptability of The New York Times,
                                                                           to lighten or change type and borders, or to omit advertisements
Copy Regulations                                                           without notice. Placement of advertising is at The Times’ discretion.
The advertiser and the advertising agency assume liability, jointly
and severally, for all content (including text representations and
illustrations) of advertisements printed and also assume respon-              11   MECHANICAL REQUIREMENTS
sibility for any claims arising therefrom made against The Times.
Advertiser acknowledges that The New York Times owns the copy-             Please see Section 3, How to Order a Display Ad, for information
right in and to the selection, coordination and arrangement of the         on submitting advertising material to The New York Times. For
content of the newspaper, including any advertisements it publishes.       additional information on electronic ad submission, including
Advertiser agrees that to the extent The New York Times deems it           transmission options and file settings, visit our website at
necessary, advertiser is obligated to cooperate and/or participate in      nytadvertising.com.
any enforcement by The New York Times of The New York Times’
copyrights. The New York Times shall carry the appropriate copy-           (1) Color newspaper ads must be submitted in digital format and
right notice in its name. The advertiser and the advertising agency        sent via electronic transmission or on disk. Please visit our website
agree, jointly and severally, to indemnify and hold The Times              at nytadvertising.com for specifications on creating color ads for
harmless from all costs, expenses (including reasonable attorneys’         The New York Times.
fees), liabilities and damages arising in any way from publication
of any advertisement placed by the advertiser or the advertising           (2) Electronic submission of industry standard PDF files is
agency.                                                                    preferred for black and white newspaper advertising material.
                                                                           Files can be transmitted at no charge through our web site,
The Times will not be bound by any special clauses relating to legal       nytadvertising.com.
liability, circulation guarantees or any other condition in contracts
or insertion orders that conflict with its policies, unless The Times      (3) Camera reflective material is acceptable for black and white ad-
has specifically agreed in writing.                                        vertising when electronic submission is not possible. Camera ready
                                                                           material should be created with an 85-line screen at a 45-degree
The Times accepts no liability for its failure, for any cause, to insert   angle using either a round or elliptical dot. Mezzo Tint, Etch Tone
an advertisement. The Times accepts no liability for reductions in         and Straight or Random Line can at times reproduce less than
distribution caused by acts of God, strikes, labor disputes, sus-          acceptable results and should be avoided, especially for fine details.
pension of publication, failure of transportation or any other cause
beyond its control. The Times accepts no liability for any error in        The following standards are for black and white newspaper ads
advertisement caused by it, except for the cost of the space actually      and should serve as a guide only. Every continuous tone or half
occupied by the error. In order to qualify for an allowance, claims        tone image, supplied digitally or otherwise, should be evaluated
for errors must be made to COF within thirty (30) days from the            on an individual basis with an expected dot grain of approximately
date of invoice. Credit for errors is allowed only for the first inser-    30% in the 50% dot area using an 85% screen ruling. Dot gain
tion. The New York Times will make the final determination on              curves are non-linear; ads will gain more in their mid-tone values
the amount, if any, of a credit allowance.                                 than the highlight or shadow.


6     Rates may also be viewed on nytadvertising.com                                                                 The New York Times • RC 2005
All ads supplied to The New York Times should have a minimum           If an advertisement contains statements or illustrations that are
of 5% dot in the highlight and a maximum of 80% dot in the             not deemed acceptable, and that The Times thinks should be
shadow area. Any part of the ad not intended to print solid black      changed or eliminated, the advertiser will be notified. The Times
should be created with a maximum 85% screen.                           will attempt to negotiate changes with the advertiser; however, if
                                                                       changes cannot be negotiated, the advertisement will be declined
A minimum of 20% contrast between foreground and background            by The Times.
is recommended.
                                                                       In addition, an advertisement must sometimes be declined because
Type should be kept at a minimum of 6 pt. for standard or              of the applicability of laws dealing with such matters as libel, copy-
10 pt. for reverse. All type intended to print solid black should be   right and trademark, the right to privacy, the sale of securities, the
set at a 100% black. Surprinted type should be solid black and         sale of real estate and political advertising.
contrasted against 30% black screen or less. Reverse or knockout
type should be 0% (white) type on a 70% screen or higher. Fine         The New York Times maintains clear separation between news
serif typefaces should be avoided; use 7 pt. minimum for standard      and editorial matter and its advertisements. Accordingly, ads that
type or 11 pt. minimum for reverse.                                    include elements usually associated with The New York Times
                                                                       editorial matter will not be accepted (for example, but not limited
Ads submitted digitally can expect up to 2% shrinkage when             to: Times-style headlines, bylines, news-style column arrangements
printed. Ads supplied as camera ready can expect between 2%            or typography). Additionally, The Times reserves the right to
and 4% shrinkage.                                                      label an advertisement with the word “advertisement” when, in its
                                                                       opinion, this is necessary to make clear the distinction between
For additional assistance with material specifications, please         editorial material and advertising.
call COF at (212) 556-7777; press 3, then 2, to reach a NYT
Advertising Production Representative.                                 The Advertising Acceptability Department can be contacted
                                                                       directly at (212) 556-7171 for questions or for a pamphlet con-
                                                                       taining detailed information on acceptability guidelines.
  12   ADVERTISING ACCEPTABILITY GUIDELINES
                                                                         13   GENERAL INFORMATION
The New York Times maintains an Advertising Acceptability
Department whose function is to examine advertisements before
publication to determine if they meet the standards of accept-         For questions or additional information regarding advertising in
ability The Times has developed over the years.                        The New York Times, please visit our website at nytadvertising.com,
                                                                       or call The New York Times Advertising Department (refer to the
The Times may decline to accept advertising that is misleading,        telephone numbers on page 2 of the rate card) or contact COF
inaccurate or fraudulent; that makes unfair competitive claims; or     at (212) 556-7777 or 1-800-NYT-5515 outside the New York
that fails to comply with its standards of decency and dignity.        Metropolitan area.




RC 2005 • The New York Times                                                    Rates may also be viewed on nytadvertising.com              7
                                                                                                                   Rates may also be viewed on
    14   RECRUITMENT DISPLAY ADVERTISING RATES AND UNITS                                                             nytadvertising.com
NEW YORK TIMES                                                                   UNIT SIZE                   CONTRACT             % BROADSHEET
ADVERTISING                 SPECIAL            NUMBER                                                         COLUMN                    PAGE
UNITS                 SIZE DISCOUNT          OF COLUMNS                 WIDTH               DEPTH              INCHES            (126 column inches)
6x21      Full Page                               6                     13 "                 21.0"               126.0                 100.0%
6x18                                               6                    13 "                 18.0"               108.0                  85.7
6x14                                               6                    13 "                 14.0"                84.0                  66.7
6x10.5    1/2 Page horizontal                     6                     13 "                 10.5"                63.0                  50.0
6x7                                                6                    13 "                  7.0"                42.0                  33.3
6x5.25                                             6                    13 "                  5 1/4"              31.5                  25.0
5x21                                               5                    10 13/16"            21.0"               105.0                  83.3
5x15.75                                            5                    10 13/16"            15.75"               78.75                 62.5
5x14                                               5                    10 13/16"            14.0"                70.0                  55.6
5x10.5                                             5                    10 13/16"            10.5"                52.5                  41.7
5x7                                                5                    10 13/16"             7.0"                35.0                  27.8
4x21                                               4                     8 5/8"              21.0"                84.0                  66.7
4x18                                               4                     8 5/8"              18.0"                72.0                  57.1
4x15.75                                            4                     8 5/8"              15.75"               63.0                  50.0
4x14                                               4                     8 5/8"              14.0"                56.0                  44.4
4x10.5                                             4                     8 5/8"              10.5"                42.0                  33.3
4x7                                               4                      8 5/8"               7.0"                28.0                  22.2
4x5.25                                             4                     8 5/8"               5.25"               21.0                  16.7
3x21      1/2 Page vertical                       3                      6 7/16"             21.0’’               63.0                  50.0
3x18                                              3                      6 7/16"             18.0"                54.0                  42.9
3x15.75                                            3                     6 7/16"             15.75"               47.25                 37.5
3x14                                               3                     6 7/16"             14.0"                42.0                  33.3
3x10.5    1/4 Page                                3                      6 7/16"             10.5"                31.5                  25.0
3x7                                               3                      6 7/16"              7.0"                21.0                  16.7
3x5.25                                             3                     6 7/16"              5.25"               15.75                 12.5
2x21                                               2                     4 1/4"              21.0"                42.0                  33.3
2x18                                               2                     4 1/4"              18.0"                36.0                  28.6
2x15.75                                            2                     4 1/4"              15.75"               31.5                  25.0
2x14                                               2                     4 1/4"              14.0"                28.0                  22.2
2x10.5                                             2                     4 1/4"              10.5"                21.0                  16.7
2x9†                                               2                     4 1/4"               9.0"                18.0                  14.3
2x8†                                               2                     4 1/4"               8.0"                16.0                  12.7
2x7                                               2                      4 1/4"               7.0"                14.0                  11.1
2x6†                                               2                     4 1/4"               6.0"                12.0                    9.5
2x5.25                                             2                     4 1/4"               5.25"               10.5                    8.3
2x4†                                               2                     4 1/4"               4.0"                 8.0                    6.4
2x3.5                                              2                     4 1/4"               3.5’’                7.0                    5.6
2x3                                               2                      4 1/4"               3.0’’                6.0                    4.8
2x2                                               2                      4 1/4"               2.0"                 4.0                    3.2
1x21                                               1                     2 1/16"             21.0’’               21.0                  16.7
1x18                                               1                     2 1/16"             18.0’’               18.0                  14.3
1x15.75                                            1                     2 1/16"             15.75"               15.75                 12.5
1x14                                               1                     2 1/16"             14.0"                14.0                  11.1
1x10.5                                             1                     2 1/16"             10.5"                10.5                    8.3
1x7                                               1                      2 1/16"              7.0"                 7.0                    5.6
1x5.25                                             1                     2 1/16"              5.25"                5.25                   4.2
1x3.5                                              1                     2 1/16"              3.5"                 3.5                    2.8
1x3                                               1                      2 1/16"              3.0"                 3.0                    2.4
1x2                                               1                      2 1/16"              2.0"                 2.0                    2.0
1x1.5                                              1                     2 1/16"              1.5"                 1.5                    1.5
1x1                                               1                      2 1/16"              1.0"                 1.0                    1.0
13x21                                             13                    26 3/4"              21.0"               273.0                    —
13x18                                             13                    26 3/4"              18.0"               234.0                    —
13x14                                             13                    26 3/4"              14.0"               182.0                    —
13x10.5                                           13                    26 3/4"              10.5"               136.5                    —
11x21                                             11                    22 3/8"              21.0"               231.0                    —

                       Column Inch Rates apply to New York Times advertising units contained on this page.
                               All other size units will be charged 10% above the column inch rate.
                                          †These units are available for display bannered categories only.



8        Rates may also be viewed on nytadvertising.com                                                                   The New York Times • RC 2005
   The New York Times is the Only Medium that Delivers the Recruitment Resources You Need...
                      ➤   Brand recognition                                              ➤   Up-to-date candidate résumé database
                      ➤   Diverse print and digital audience                             ➤   Highest coverage of New York area
                      ➤   Active and passive job seekers                                 ➤   Targeted reach of U.S. markets
                      ➤   Professionals                                                  ➤   Print and digital convergence buys
                      ➤   Fresh job listings                                             ➤   Cost efficiency

             ...And the Best Way to Reach Millions of Qualified Candidates in Print and Online

                                                nytimes.com Ranks as the #1 Newspaper Site*

                                                                                                     In Print
                                                       The New York Times                          5.5 million
                                                                                                    readers**
                                                                  PLUS
                                                           NYTimes.com
                                                                                                     Online
                                             Equals 84% unduplicated audience                      8.5 million
                                                                                                     readers***
  * Nielsen
  ** Weekday/Sunday net average
  *** Monthly usage August 2004
  Sources: 2003 Spring MRI, Weekday/Sunday Net; Nielsen 2003


I. Display Recruitment Advertising
HELP WANTED — SUNDAY DISPLAY AND ONE WEEK ONLINE
Nationwide Distribution: Money&Business or Week In Review PLUS NYTimes.com
                                                                                           COLUMN INCH RATE
                                                                                        Nationwide     Global*
Open                                                                                     $1,217        $1,515
1/2 Page / 63 Column In.                               All rate levels                    1,188         1,486
                                                       include print
  2 Pages/ 252 Column In.                             and online ads
                                                                                          1,164         1,462
  5 Pages / 630 Column In.                                                                1,137         1,435
10 Pages / 1260 Column In.                                                                1,082         1,380
15 Pages / 1890 Column In.                                                                1,027         1,325
Combination Rates
Identical ad must run and must be submitted on one insertion order.
Weekday Nationwide ad repeated from Sunday within 3 weeks                                              $477
Weekday N.Y. Region ad repeated from Sunday within 3 weeks                                              432
Executive Resources Banner                                                                              974

HELP WANTED — WEEKDAY DISPLAY AND ONE WEEK ONLINE
Weekday ROP PLUS NYTimes.com
                                                                                             COLUMN INCH RATE
                                                                               N.Y. Region       Nationwide   Global**
Open                                                                             $968            $1,006       $1,304
1/2 Page / 63 Column In.                               All rate levels             945              982        1,280
  2 Pages/ 252 Column In.                              include print               925              960        1,258
                                                      and online ads
  5 Pages / 630 Column In.                                                         906              938        1,236
10 Pages / 1260 Column In.                                                         859              892        1,190
15 Pages / 1890 Column In.                                                         818              848        1,146
NOTE: Non-standard New York Times advertising units will be charged the column inch rate plus 10%.
* Sunday Global distribution includes The International Herald Tribune and placement in The New York Times Money&Business or Week In Review sections
  plus one week on NYTimes.com
** Weekday Global distribution includes The International Herald Tribune and Weekday Nationwide placement in The New York Times plus one week on
   NYTimes.com

RC 2005 • The New York Times                                                                 Rates may also be viewed on nytadvertising.com            9
II. Classified and Display on Classified Recruitment Advertising
(Please see page 13 for size requirements)

Nationwide Distribution: ROP PLUS NYTimes.com available 7 days
New York Region Distribution:
    •Job Market (Sunday) PLUS NYTimes.com
    •All other weekdays in classified pages PLUS NYTimes.com.
For all display on classified advertising:
     •Display on classified page ads are published in 10 column format and are billed in lines.
     •Minimum depth: 2 columns – 42 lines; 3 columns – 56 lines;
      4 columns – 70 lines; 5 and 6 columns – 84 lines; 7, 8, 9 and 10 columns – 98 lines.
     •Full page ads receive 10% discount.


HELP WANTED
CLASSIFIED AND DISPLAY ON CLASSIFIED PAGES AND ONE WEEK ONLINE
                                                                                                                    LINE RATE
                                                                                       Weekday               Weekday         Sunday                    Sunday
                                                  All rate levels                     N.Y. Region           Nationwide     N.Y. Region                Nationwide
Open                                     include print                                 $44.25                $49.75          $49.50                    $60.75
13 Sundays or 1,250 lines in one year and online ads                                     42.50                48.00           48.25                     59.50
26 Sundays or 2,500 lines in one year                                                    41.25                46.75           47.50                     58.75
52 consecutive Sundays or 5,000 lines in one year                                        40.75                46.25           44.75                     56.00
156 days (3 or more days a week
for 52 consecutive weeks) or 10,000 lines in one year                                    40.25                45.75                44.00                  55.25
365 consecutive days or 20,000 lines in one year                                         39.00                44.50                42.75                  54.00
Combination Rates*
Identical ad must run and must be submitted on one insertion order.
3 or more days a week                                                                    42.00                47.50                45.25                  56.50
Tuesday and Thursday plus Sunday within 7 days                                           19.25                24.75                44.00                  55.25
7 or more consecutive days                                                               17.75                23.25                41.00                  52.25

Ads that run in this category in The New York Times may also run in the International Herald Tribune (IHT) and on iht.com for $15 per line. For more information,
please call the General Classified Department at 212-556-3900 or 1-800-458-5522.
Applies to NYT Classifications 2600, 2670, 3003, 3006, 3102 and 3190.
*If contract advertiser, substitute the lower of combo or Sunday contract rate.
Notes •The following classifications require credit card payment or check with order: 3003, 3006, 3102 and 3190.
       •Position Wanted ads (Classifications 3003 and 3006) are not uploaded to NYTimes.com.


EMPLOYMENT SERVICES — PERMANENT/TEMPORARY
CLASSIFIED AND DISPLAY ON CLASSIFIED PAGES AND ONE WEEK ONLINE
                                                                                                                    LINE RATE
                                                                                       Weekday               Weekday         Sunday                    Sunday
                                                                                      N.Y. Region           Nationwide     N.Y. Region                Nationwide
                                                                    All rate levels
Open                                                 include print                     $39.00                $44.50          $44.25                    $55.50
13 Sundays or 1,500 lines in one year               and online ads                       38.00                43.50           42.50                     53.75
26 Sundays or 3,000 lines in one year                                                    37.50                43.00           40.00                     51.25
52 consecutive Sundays or 7,500 lines in one year                                        33.75                39.25           37.75                     49.00
156 days (3 or more days a week
for 52 consecutive weeks) or 15,000 lines in one year                                    27.75                33.25                32.00                  43.25
365 consecutive days or 25,000 lines in one year                                         27.25                32.75                31.50                  42.75
Combination Rates
Tuesday and Thursday plus Sunday within 7 days                                           18.75                24.25                  —                      —
7 or more consecutive days**                                                             15.75                21.25                  —                      —
Applies to NYT Classification 2500 for recognized employment or temporary services contract advertisers.
*Identical ad must run and be submitted on one insertion order.
**Ads must be same size but not necessarily identical. Ads can be submitted on multiple insertion orders,
but must be “multi coded” at the time of insertion to qualify for combination rate.
10     Rates may also be viewed on nytadvertising.com                                                                               The New York Times • RC 2005
CAREER TRAINING/CAREER SERVICES
CLASSIFIED AND DISPLAY ON CLASSIFIED PAGES AND ONE WEEK ONLINE
                                                                                                                   LINE RATE
                                                                                      Weekday               Weekday         Sunday            Sunday
                                                                                     N.Y. Region           Nationwide     N.Y. Region        Nationwide
Open                                                                                  $25.25                $30.75          $28.25            $39.50
13 times in one year                                                                    24.50                30.00           27.50             38.75
26 times in one year                                                                    24.00                29.50           26.75             38.00
52 times in one year                                                                    23.75                29.25           26.25             37.50
156 days (3 or more days a week
for 52 consecutive weeks)                                                                    22.25            27.75            25.00            36.25
365 consecutive days                                                                         22.00            27.50            24.75            36.00
Applies to NYT Classifications 2700-2760.
Notes: •This category requires credit card payment or check with order.
       •Career Training /Services ads are not uploaded to NYTimes.com




HOUSEHOLD EMPLOYMENT SERVICES/HOUSEHOLD POSITIONS WANTED
CLASSIFIED AND DISPLAY ON CLASSIFIED PAGES AND ONE WEEK ONLINE
                                                                                                                   LINE RATE
                                                                                      Weekday               Weekday         Sunday            Sunday
                                                               All rate levels       N.Y. Region           Nationwide     N.Y. Region        Nationwide
Open                                                 include print                    $20.50                $26.00          $25.25            $36.50
52 consecutive Sundays or 5,000 lines in one year   and online ads                      19.50                25.00           20.50             31.75
156 days (3 or more days a week
for 52 consecutive weeks) or 10,000 lines in one year                                        18.25            23.75            20.25            31.50
365 consecutive days or 20,000 lines in one year                                             18.00            23.50            20.00            31.25
Applies to NYT Classifications 3104 – 3120.
Notes •This category requires credit card payment or check with order.
       •Position Wanted ads (Classifications 3112 and 3114) are not uploaded to NYTimes.com.




HELP WANTED — ZONED CLASSIFIED AND ZONED DISPLAY ON CLASSIFIED PAGES
Long Island, New Jersey or Westchester/Connecticut
Line rates apply to insertion orders for up to two zones.
Advertisers requesting all three zones must use N.Y. Regional rate and distribution.
                                                                                                                  LINE RATE
                                                                           All rate levels
                                                                           include print
                                                                                                            Weekday        Sunday
Open                                                                      and online ads                      —            $17.50
13 Sundays in one year                                                                                        —             15.70
26 Sundays in one year                                                                                        —             15.50
52 Sundays in one year                                                                                        —             15.20
Applies to NYT Classifications: 2600, 2670 and 3003 through 3190.
Ads are published in the Sunday zoned Help Wanted section.
Notes •Classifications 3003 -3190 require credit card payment or check with order.
       •Position Wanted ads (Classifications 3003, 3006, 3112 and 3114) are not uploaded to NYTimes.com.
Zoned Distribution:
New Jersey – The state of New Jersey, Orange and Rockland counties in New York and Philadelphia and surrounding suburbs.
Westchester/Connecticut – In the northern Bronx, Westchester, Putnam, Dutchess, Sullivan, Columbia, Ulster and
Greene counties in New York and the state of Connecticut.
Long Island – Brooklyn, Queens, Nassau and Suffolk counties.
Note: Part-run lines and/or insertions will not be applied to fulfillment of full-run contract.




RC 2005 • The New York Times                                                                         Rates may also be viewed on nytadvertising.com     11
COLOR PREMIUMS
                                       N.Y. Regional           N.Y. Regional           Nationwide              Nationwide                  Global                 Global
                                         Weekday                  Sunday                Weekday                  Sunday                   Weekday*                Sunday**
1/2 Page to Full Page                   $21,800                  $25,000                $25,000                 $28,500                   $45,000                $48,500
1/4 to 1/2 Page                           15,200                  17,500                 17,500                  20,000                   $32,500                $35,000
Contact your Account Manager for further information.
* Global Weekday distribution includes The International Herald Tribune and Weekday Nationwide placement in The New York Times.
** Global Sunday distribution includes The International Herald Tribune and Sunday Nationwide placement in The New York Times.
Additional color production charges will be incurred for the following: Late material submission ($500), additional rounds of color correction ($250), extra proofs ($100),
cancellation of order after color material has been processed ($500).
Contact the Color Services Department at (212) 556-7729 for details.
Color premiums are set to reflect a 3% missed color variance. Missed color in excess of 3% of the press run will be credited accordingly.


                              For information on our career fairs and various web recruitment products available
                                       on NYTimes.com, please contact Mark Szollar at (212) 556-3656.


 Classified Photographs                                                                    MINIMUM ROP DEPTH REQUIREMENTS
 Only electronic files will be accepted.                                                                                                                  NYT Unit
                                                                                                 Columns                        Depth                      Number
 Classified Logos                                                                                   6                            7"                        6x7
 Production charge for creation of new logos is $275.00.                                            5                            7"                        5x7
 The Times offers a variety of two and four-line logos to draw                                      4                            5 1⁄4"                    4 x 5.25
 attention to your classified advertising. These logos will be                                      3                            5 1⁄4"                    3 x 5.25
 billed at appropriate category and line rates.                                                     2                            2"                        2x2
 Please contact COF at (212) 556-7777 for assistance.                                               1                            1"                        1x1
 Classified Special Effects
 – Shading: 25% premium                                                                    Sizes for Material for Recruitment
 – 3D Black Border only: 40% premium                                                       Display on Classified Ads in 10 Column
 – Combination of Shading and 3D Black Border: 50% premium
                                                                                           Format
 Classified special effects are available in most classified categories.                   10 COLUMN                                                        MINIMUM
 Minimum line requirements vary based on category and zoning.                              FORMAT                               INCHES                       DEPTH
 Contact your Account Manager for specific requirements.                                    2 Columns                            2 1⁄2"                        42 lines
                                                                                            3 Columns                            3 13⁄16"                      56 lines
                                                                                            4 Columns                            5 1⁄8"                        70 lines
                                                                                            5 Columns                            6 7⁄16"                       84 lines
                                                                                            6 Columns                            7 11⁄16"                      84 lines
                                                                                            7 Columns                            9"                            98 lines
Box Number                                                                                  8 Columns                           10 5⁄16"                       98 lines
When The Times is requested to insert a box number in a full-run                            9 Columns                           11 5⁄8"                        98 lines
advertisement and forward the box number replies, the service                              10 Columns                           12 15⁄16"                      98 lines
charge is $275.00 for full-run and $100.00 for suburban zoned
advertisements. Replies will be forwarded to the advertiser for a
period of one month following the publication date of the ad.                              Sizes for Multi-Column Recruitment
Charges for box numbers are not commissionable.                                            Classified Advertising in 10 Column
                                                                                           Format
                                                                                           10 COLUMN                                                        MINIMUM
                                                                                           FORMAT                                                            DEPTH
                                                                                            2 Columns                                                          42 lines
Additional services are available to enhance your recruitment                               3 Columns                                                          56 lines
advertising. Please contact your Account Manager for the latest                             4 Columns                                                          70 lines
offerings.                                                                                  5 Columns                                                          84 lines
                                                                                            6 Columns                                                          84 lines
                                                                                           Maximum depth for all units: 150 lines.
                                                                                           Not available in 7, 8, 9 and 10 column widths.




12     Rates may also be viewed on nytadvertising.com                                                                                       The New York Times • RC 2005
    15                                   THE NEW YORK TIMES ON THE WEB
                                               TARGETED ADVERTISING:
 NYTimes.com is able to target advertising to its readers based on key demographic information gathered in registration, including
 age, income, gender and geographic location.

                                              JOB MARKET ONLINE RATES
 Job Posting Packages                                     LISTING ENHANCEMENTS, CONTINUED
 Posting Length: 28 days
 Package of postings is good for one year from date of purchase      Diversity Job Market
                                                                     Additional charge per display or online ad           $100
 Number of Postings                             Rate per Posting     Additional charge per agate ad                       $100
 1-4                                                  $325
 5-9                                                   275           Resume Database
 10-14                                                 240           Offers access to over 750,000 resumes* from top candidates
 15-29                                                 206           in every field
 30-59                                                 154           Per month                                       $ 500
 60-99                                                 120           Annual Subscription:                             5,000
                                                                     *As of September 2004
 Job Wraps
 Job Market—All listings from employer web site                      BRANDING OPPORTUNITIES
 automatically posted on to Job Market.                              Target Industry Sponsorship
 For 1-50 Jobs                                                       Displays a 120 x 600 banner ad when a search term is
     3 months                                     $ 3,699            entered by a job seeker (e.g. "lawyer" or "attorney")
 For 51-200 Jobs                                                     Choice of Any 4 Individual Keywords Per Month: $2,000
     3 months                                        5,999           Industry Sponsorship:                           5,000
 For 201+ Jobs
     3 months                                       13,499           Lead Sponsorship
                                                                     Advertiser’s message appears in premium position on the top
 LISTING ENHANCEMENTS                                                right of the Job Market homepage with a 336 x 285 tile
 Featured Job Text Links                                             Per month (25% Share of Voice)                     $5,000
 Advertised job title and company appears on Job Market
 home page and results pages, and links to online job                Slot Packages
 description                                                         Please ask your sales account rep for more information.
 Additional charge per display or online ad           $175
 Additional charge per agate ad                        125           Spotlight Ads
                                                                     Ensure your listing appears at the top of search results
                                                                     Additional charge per display ad                    $500

 CUSTOM OPPORTUNITIES:
 In addition to offering a broad range of advertising                For more information regarding Job Market On-Line advertising
 opportunities, NYTimes.com features a number of customized          opportunities, please contact your sales representative or Mark
 programs for advertisers including daily and weekly e-mail          Szollar at (212) 556-3656 or mszollar@nytimes.com, or visit
 newsletters, direct marketing newsletters, sponsorships,            nytimes.com/employercentral.html
 sweepstakes and more.


                                                    Group Advantage Buy
 The New York Times Company Group Advantage Buy allows advertisers to utilize a variety of media platforms to target their
 best prospects. With The New York Times, The Boston Globe, Worcester Telegram & Gazette, The International Herald Tribune,
 NYTimes.com, Boston.com, WQXR-FM in New York City, 15 regional newspapers across the country and eight network-affiliated
 television stations, plus a national cable station in Discovery Times, marketers can customize their Group Advantage Buy
 to meet their specific objectives.
 For more information regarding Group Advantage Buy opportunities, please contact Mark Szollar at (212) 556-3656 or
 Ruth Flaig at (212) 556-7170.



RC 2005 • The New York Times                                                   Rates may also be viewed on nytadvertising.com          13
  16   THE INTERNATIONAL HERALD TRIBUNE
The International Herald Tribune is the premier global newspaper for opinion-leaders and decision-makers around the world. With a
worldwide circulation of 233,431, it is the leading international general-interest English language newspaper, edited in Paris and
available in 185 countries. Fully owned by The New York Times since January 2003, the IHT draws on the most powerful news-
gathering network in the world. Over the past 18 months, the IHT has carried out the most significant series of investments in its 117-
year history, adding more journalists, more coverage and more color to its pages than ever before.

The Power of One: The New York Times – International Herald Tribune
Global Advertising Buy
With a combined circulation of 1,352,458 Monday-Saturday and 1,677,003 on Sunday, The New York Times – International Herald
Tribune Global Advertising Buy enables advertisers to take advantage of the extraordinary power and reach of these two great
publications with one efficient, easy buy. Your message will be seen by a combined worldwide readership of more than 4 million readers
Monday-Saturday and more than 4.4 million Sunday readers. And, you can extend your reach with a world of marketing programs
available as part of your advertising package.
Source: Mon-Sat Combined Circulation (Source: ABC Publisher's Statement 3/31/04 for the New York Times and 2003 OJD for the IHT)


Delivering the World's Business Elite
The results of the latest European and Asian Business Readership Surveys demonstrate that more and more of the world's senior business
decision-makers are turning to the IHT for a broader business perspective—a perspective that combines insightful business reporting
with perceptive coverage of global geopolitics, security, culture and society. With business readership up 29% and 20% in Europe and
Asia respectively, the IHT delivers more of the world’s business elite.
Source: EBRS 2004 and ABRS 2004, conducted by Ipsos UK.


INTERNATIONAL HERALD TRIBUNE Reader Profile
Average household income                                                  $219,438
Average net worth**                                                      $2,600,790
International Business Trips/Past Year
 1+                                                                              64%
 7+                                                                              26%
Average                                                                           8 trips
International Business Hotel Nights/Past Year
1+                                                                               73%
15+                                                                              42%
Average                                                                          15 nights
Source: Opinion Matters 2004 Reader Survey.
* All employed.
**Net worth = sum of investments, home and HHI


Daily editorial features
Monday                                               Media and Advertising Business                            Extended Sports
Tuesday                                              Global Funds                                              Style with Suzy Menkes
Wednesday                                            The Workforce Column                                      Stage and Entertainment
Thursday                                             Global Funds                                              Health and Science
Friday                                               Properties                                                Travel
Saturday                                             Weekend Business                                          Art with Souren Melikian

For more information on the NYT-IHT Global Advertising Buy for Recruitment please contact Mark Szollar, (212) 556-3656,
mszollar@nytimes.com or Stephen Dunbar-Johnson, (44) 20 7510-5700, sdunbar_johnson@iht.com.




14     Rates may also be viewed on nytadvertising.com                                                                        The New York Times • RC 2005
  17   CLOSING TIMES
For Weekday Black & White Display Advertising
DATE OF PUBLICATION                                      RESERVATIONS* –DUE BY 5:00 P.M.          CLOSINGS–MATERIALS DUE BY 2:00 P.M.

Monday and Sports Monday                                 Preceding Friday                         Preceding Saturday
Tuesday and Science Times                                Preceding Friday                         Preceding Monday
Wednesday and Dining In/Dining Out                       Preceding Monday                         Preceding Tuesday
Thursday, House & Home and Circuits                      Preceding Tuesday                        Preceding Wednesday
Friday and Escapes                                       Preceding Wednesday                      Preceding Thursday
Saturday                                                 Preceding Thursday                       Preceding Friday

For Weekday Color Display Advertising**
DATE OF PUBLICATION                                      RESERVATIONS*–DUE BY 5:00 P.M.           CLOSINGS*–MATERIALS DUE BY 10:00 A.M.
                                                                                                  Shipped Within Manhattan
Monday through Saturday                                  5 Business Days Prior to Issue Date      3 Business Days Prior to Issue Date
                                                                                                  Shipped From Outside Manhattan
Monday through Saturday                                  5 Business Days Prior to Issue Date      4 Business Days Prior to Issue Date

For Sunday Black & White Display Advertising
PUBLICATION                                              RESERVATIONS*                            CLOSINGS–MATERIALS DUE BY:

Main, The City                                           Preceding Thursday 5:00 P.M.             Friday 12:00 Noon
Styles                                                   Preceding Thursday 3:00 P.M.             Thursday Midnight
Long Island                                              Preceding Tuesday 5:00 P.M.              Wednesday 3:00 P.M.
New Jersey, Westchester, Connecticut                     Preceding Wednesday 10:00 A.M.           Wednesday 10:00 P.M.
Travel                                                   Friday-9 days prior                      Friday 5:00 P.M.-9 days prior
Arts & Leisure                                           Preceding Monday 5:00 P.M.               Tuesday 12:00 Noon
Real Estate                                              Preceding Wednesday 5:00 P.M.            Wednesday 8:00 P.M.
Help Wanted Display                                      Preceding Thursday 10:00 P.M.            Thursday Midnight
Week in Review                                           Preceding Thursday 10:00 P.M.            Thursday Midnight
Business                                                 Preceding Wednesday 10:00 P.M.           Thursday Midnight
Sports                                                   Preceding Thursday 10:00 P.M.            Friday 2:00 P.M.
Book Review                                              Tuesday-19 days prior                    Thursday 5:00 P.M.-17 days prior
Auto                                                     Preceding Thursday 10:00 P.M.            Friday 11:00 A.M.

For Sunday Color Display Advertising
PUBLICATION                                              RESERVATIONS*–DUE BY 10:00 A.M.          CLOSINGS–MATERIALS DUE BY 10:00 A.M.

Main, Styles, The City**                                 Preceding Monday                         Preceding Tuesday
Business, Week in Review**                               Preceding Monday                         Preceding Tuesday
Sports, Auto**                                           Preceding Monday                         Preceding Tuesday
Arts & Leisure                                           Tuesday-12 days prior                    Wednesday-11 days prior
Book Review                                              Tuesday-19 days prior                    Wednesday-18 days prior
Real Estate                                              Thursday-10 days prior                   Friday-9 days prior
Travel                                                   Monday-13 days prior                     Tuesday-12 days prior
Long Island, New Jersey, Westchester, Connecticut        Wednesday-11 days prior                  Thursday-10 days prior

Television
                                                         RESERVATIONS* & INSERTION ORDERS         CLOSINGS–MATERIALS DUE BY:

4 Color                                                  (same as closings)                       Friday-16 days prior
Black & White                                            Friday-16 days prior                     Monday-13 days prior

Magazine
                                                         RESERVATIONS* & INSERTION ORDERS         CLOSINGS

4 Color and Black & White - Saddle Stitch                Friday-30 days prior                     Friday-23 days prior
4 Color and Black & White - Perfect Bound                Friday-44 days prior                     Wednesday-39 days prior
Part 2 – 4 Color and Black & White - Saddle Stitch       Friday-44 days prior                     Tuesday-33 days prior
Part 2 – 4 Color and Black & White - Perfect Bound       Thursday-52 days prior                   Tuesday-40 days prior
 *For Advertising space reservations, please call (212) 556-7777. Out of town, call toll free 1-800-NYT-5515.
**International advertisers (including Canada): materials are due 14 days prior to issue date.

RC 2005 • The New York Times                                                      Rates may also be viewed on nytadvertising.com          15
  18   2005 JOB MARKET ADVERTISING FEATURES

Put Your Company in a Better Position
         WITH THESE SPECIAL OPPORTUNITIES FROM
Throughout 2005, Job Market offers a variety of industry-specific advertising
features with thought-provoking editorial, career fairs and banners to help you
reach your best prospects.

JANUARY                                                                 JUNE
9 Diversity Banner an employment marketplace in                         5 Technology an employment marketplace in
   Money&Business, Week in Review, Job Market                              Money&Business
16 Education Life                                                       12 Diversity an employment marketplace in Money&Business,
30 Super Job Market the largest employment marketplace                     Week in Review, Job Market
   in the tri-state area                                                20 The Changing Face of Human Resources added pages to
                                                                           Monday Business Section
FEBRUARY                                                                26 Engineering an employment marketplace in
 6 Government/Engineering/Science careers an employment                    Money&Business
   marketplace in Money&Business                                        29 Engineering Career Fair
13 Nursing an employment marketplace in Week In Review
15 Nursing & Allied Health career fair (Valentines theme)               JULY
27 Sales/Marketing an employment marketplace in                         17 Pharmaceutical Careers an employment marketplace in
   Money&Business                                                          Money&Business
                                                                        24 Science and Engineering an employment marketplace in
MARCH                                                                      Money&Business
 7 Pharmaceutical Careers an employment marketplace in                  31 Education Life
   Money&Business
13 New Jersey Life Sciences a special advertising section in            AUGUST
   Money&Business                                                       14 Sales an employment marketplace in Job Market
13 Power Years a special advertising section in The New York            SEPTEMBER
   Times Magazine
                                                                        4 Retail Holiday Help a seasonal foot bar running through
14 New Jersey Life Sciences a special advertising section in               December 5, 2005
   Business Day
                                                                        18 Power Years a special advertising section in The New York
20 Diversity special pages added to Sunday sports pages                    Times Magazine
APRIL                                                                   25 Super Job Market the largest employment marketplace in
3 Diversity an employment marketplace in Money&Business,                   the tri-state area
   Week in Review, and Job Market                                       25 Diversity a special advertising section in The New York
3 Diverity a special advertising section in The New York                   Times Magazine
   Times Magazine                                                       27 Super Job Market Career Fair
6 Diversity Career Forum                                                OCTOBER
17 Science & Biotech an employment marketplace in                       16 Nursing an employment marketplace in Week in Review
   Money&Business
                                                                        19 Nursing & Allied Health Career Fair
24 Education Life the quarterly news section
                                                                        23 Careers That Count: Pharmaceutical a special advertising
MAY                                                                        section in The New York Times Magazine
8 Celebrating Nurse Week a foot bar in Week in Review                   NOVEMBER
8 Careers That Count: Nursing a special advertising section             6 Education Life
   in The New York Times Magazine
                                                                        6 Power Years a special advertising section in The New York
15 Nursing an employment marketplace in Week In Review                     Times Magazine
16 Celebrating Excellence in Public Service added pages to              13 Technology an employment marketplace in Job Market
   Business Day
                                                                        20 A Tribute to Nursing a special advertising section in The
17 Nursing& Allied Health Career Fair                                      New York Times Magazine
22 Sales&Marketing an employment marketplace in Job                     21 Pharmaceutical Careers a special advertising feature in
   Market                                                                  Money&Business
22 Power Years a special advertising section in The New York
   Times Magazine                                                       DECEMBER
                                                                        4 Engineering an employment marketplace in
                                                                           Money&Business
                                                                        11 Sales an employment marketplace in Job Market
                                                                        11 Careers That Count: Next Generation of Engineers a
                                                                           special advertising section in The New York Times Magazine



                                         Preliminary calendar; dates and features subject to change

16     Rates may also be viewed on nytadvertising.com                                                       The New York Times • RC 2005
  19   CLASSIFICATION CHART
TEMPORARY SERVICES/
EMPLOYMENT SERVICES - 2500
HELP WANTED - 2600
SALESOPPORTUNITIES - 2670
CAREER TRAINING - 2700
2700   Career Training
2701   Office Skills & Training
2710   Tutors & Private Instruction
2720   Training Facilities
CAREER SERVICES - 2750
2750 Career Services
2760 Resumes

POSITIONS WANTED - 3000
3003 Executive Positions Wanted
3006 Positions Wanted

HOUSEHOLD EMPLOYMENT - 3100
3102 Household Help Wanted
3104 Household Help Wanted
     Employment Services
3112 Household Positions Wanted
3114 Household Positions Wanted
     Employment Services
3120 In Home Care

HELP WANTED WEB SITES - 3190




RC 2005 • The New York Times          Rates may also be viewed on nytadvertising.com   17
                                                      NOTES




18   Rates may also be viewed on nytadvertising.com           The New York Times • RC 2005
  20                                       INSERTION ORDER


             ADVERTISER NAME:                                                        ACCT #:


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                 RESERVATION #:


                     DATE / DAY:
                OF INSERTION(S):


           SECTION / POSITION:


                          AD SIZE:


                     BW / COLOR:


               AD DESCRIPTION:




                    MATERIAL:
                CONTACT NAME:                                                        PHONE #:


             INSERTION ORDER:
               CONTACT NAME:                                                         PHONE #:




                               RATE:                                                 COST:


              BILLING ADDRESS:




                     SIGNATURE:                                                      DATE:




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RC 2005 • The New York Times                                            Rates may also be viewed on nytadvertising.com   19
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04-3419-13                                                                                                               The New York Times • RC 2005