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					                                                                                                                                               Marketing Tips collected by
 Developing the Ultimate Sales TIP
                                                                                                                                      PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                             M
 What exactly is a TIP, and how does it work? In his book Getting the Second Appointment, author Anthony Parinello describes this sales weapon as, “a tool



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 that helps you to eliminate individuals and organizations that are likely to waste your time.” TIP stands for Template of Ideal Prospects, and it works to




   .C E.C E.C E.              .C E.C
 qualify your sales leads by comparing your current prospects to the qualities you see in your top current customers.




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 Here’s how you can create your own TIP sheet:




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 •	 Take	your	company’s	current	customer	list	and	study	it	very	closely.	You	may	need	to	break	the	



A S         A S                           A
    list	down	into	sub-groups,	industries	or	niches	in	order	to	get	the	best	understanding	of	what	lies	




          S E            S ES ES
    at	the	core	of	each	company.




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 •	 Ask	yourself:	What	do	my	company’s	best,	biggest	and	most	profitable	current	customers	have	



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    in	common?	Then	write	down	your	answers	to	this	question	for	each	top	current	customer,	being	
    very	detailed	and	deliberate	about	what	you	record.




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 •	 Develop	a	worksheet	that	lists	these	common	factors,	along	with	a	way	to	record	whether	your	
    prospective	customer	meets	that	criteria	(see	sample	TIP	sheet).	The	longer	the	list	of	common	



       F  F    F         F       F      F
 	 factors,	the	more	accurately	and	completely	you	will	be	able	to	prequalify	your	prospects.




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 Once	you	have	created	your	TIP	sheet,	you	can	begin	filling	it	out	for	your	prospects.	In	the	beginning,	it	is	best	to	only	spend	
 your	energy	pursuing	the	prospects	that	meet	all	of	your	criteria.	Remember,	the	criteria	you	have	established	was	gathered	




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 from	your	top	current	customers,	and	offers	a	reflection	of	the	type	of	companies	you	want	to	do	business	with.




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 If	you	have	been	wasting	your	time	tracking	down	lukewarm	leads	and	prospects,	this	TIP	sheet	is	sure	to	give	you	a	fresh	
 perspective	on	landing	hot	sales.




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  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                           or Printer at Work.

                                                                                                                                                                   1 of 18
                                                                                                                                                      Marketing Tips collected by
 Four Keys To Building Customer Relations
                                                                                                                                      PRINTING FOR RESALE.COM



                 M OM OM OM
                  M                              M
 Companies lose an average of 10 to 30 percent of their customers each year. Much of this loss can be attributed to poor service. Companies that focus on



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                O                              O
 customer retention tend to see profits grow anywhere from 25 to 100 percent annually. Nonprofits that focus on customer retention often see reductions in




   .C E.C E.C E.              .C E.C
 turnover and better results. In business, we all strive to provide outstanding customer service. Unfortunately, we don’t always live up to those ideals. Here
 are four keys to unlocking richer, more meaningful relationships with your customers:


 	
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                  Learn your customer’s names. Everybody	appreciates	being	recognized	when	they	walk	into	a	place	of	business,	particularly	if	they	visit	that	company	



A S         A S                           A
                  frequently.	As	the	theme	song	to	Cheers	puts	it,	“Sometimes,	you	want	to	go	where	everybody	knows	your	name.”	Make	a	concerted	effort	to	learn	the	




                         S ES ES
                  names	of	people	you	come	into	contact	with	regularly,	and	greet	them	by	name	whenever	possible.



          S E
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                  But start with last names first. Of	course,	before	you	start	addressing	customers	on	a	first-name	basis,	make	sure	they’re	comfortable	with	this	



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                  practice.	Some	customers	might	find	it	disrespectful	or	“too”	personal	to	have	you	greet	them	by	their	first	name.	Follow	the	customer’s	lead,	if	possible,	
                  or	try	starting	with	“Mr.	Johnson,”	before	calling	your	customer	“Bob,”	particularly	if	they	are	not	your	peer.



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                  Show genuine appreciation. Let	your	customers	know	you’re	glad	to	see	them	every	time	they	walk	through	the	door.	Make	an	effort	to	greet	people	



       F  F    F         F       F      F
                  with	a	warm	smile	and	an	enthusiastic	hello.	Then	back	it	up	with	outstanding	service	and	a	“can	do”	attitude.	Thank	your	customers	when	they	buy	
                  from	you,	and	keep	in	touch	to	let	them	know	they’re	on	your	mind...and	appreciated	for	everything	they	do.



   G NG NG NG NG NG
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                  Avoid judgements and negativity. We’ve	all	heard	the	adage,	“You	can’t	judge	a	book	by	its	cover.”	The	same	is	true	



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                  of	people.	Strive	to	approach	each	new	or	prospective	customer	with	an	open	mind	and	positive	attitude.	Don’t	rush	to	



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                  judgement	based	on	a	first	impression.	Many	times,	those	initial	reactions	and	snap	judgements	don’t	hold	up	to	the	
                  test	of	time.




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  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                       or Printer at Work.

                                                                                                                                                                          2 of 18
                                                                                                                                                     Marketing Tips collected by
 Create a Great New Logo
                                                                                                                                      PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                              M
 Four Foolproof Ways to Create a Great Company Logo



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   .C E.C E.C E.              .C E.C
 Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980’s, or have you kept it up to date? An outdated logo
 can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years



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 to keep them fresh. If your company is considering a logo update, here are some tips to help:




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 •	 Choose	a	logo	that	looks	good	large	or	small.	This	will	allow	for	more	variety	in	your	ads	and	other	printed	materials.



A S         A S
          S E            S ES ES          A
 •	 Keep	it	simple.	Your	logo	doesn’t	have	to	look	fancy	or	grab	attention.	Just	look	at	IBM	
    and	Apple.	Their	logos	are	simple	but	memorable.




   R E RE R          R E R           R
 •	 Limit	yourself	to	two	colors	of	ink.	Having	too	many	ink	colors	in	your	company’s	logo	will	
    put	an	unnecessary	strain	on	your	printing	budget	–	and	might	actually	look	distracting,	




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    rather	than	distinctive.	A	nice-looking,	two-color	logo	will	give	you	the	professional	look	
    you	want	at	a	reasonable	price.




       F  F    F         F       F      F
 •	 Use	standard	ink	colors.	Custom-mixed	inks	cost	more,	and	many	standard	ink	colors	offer	just	as	unique	and	professional	a	look	as	their	more	expensive,	custom-
    mixed	cousins.




   G NG NG NG NG NG
 For	more	great	logo	ideas,	visit	our	print	shop.	We	can	help	you	develop	a	distinctive	logo	at	an	affordable	price.	If	you	already	have	a	logo	in	mind,	we	can	show	you	how	




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 to	use	it	more	effectively	on	your	printing.




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      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                       or Printer at Work.

                                                                                                                                                                         3 of 18
                                                                                                                                                 Marketing Tips collected by
 Designing Direct Mail That Sells
                                                                                                                                      PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                                M
 If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here



               O C
                 O                                O
 are a few tips to keep in mind when designing your next direct mail marketing piece:




   .C E.C E.C E.              .C E.C
 •	 The basics are in your mailbox.	



  E L                        E L
 	 When	you	need	inspiration,	just	go	to	your	own	personal	direct	mail	idea	vault...your	mailbox!	You	probably	receive	tons	of	good	direct	mail	each	year.	Set	aside	




 L A         L AL AL A
    packages	that	catch	your	eye.	The	companies	mailing	these	have	spent	thousands	of	dollars	researching	the	best	methods.	Why	not	learn	from	their	research?




A S         A S                           A
 •	 Always try to beat your previous response rate.	




          S E            S ES ES
 	 Play	around	with	the	design	before	sending	the	mailing	out	again.	See	if	minor	changes	make	a	
    significant	difference	in	the	response	rate.	Send	out	different	versions	of	your	design	to	similar	



     E RE R            E R
    groups	in	your	database,	and	test	to	see	which	one	results	in	the	most	responses.	Whatever	you	



   R                 R               R
    do,	test	it,	and	then	test	it	again!




 R OR OR OR OR OR O
 •	 Use words that grab the reader’s attention.	
 	 Here	is	a	recent	list	of	“Words	That	Grab	Attention,”	produced	by	Starch	INRA	Hooper	Research	
    Worldwide:



       F  F    F         F       F      F                                                                   	
 	 Announcing	 /	 Discover	 /	 Easy	 /	 Exclusive	 /	 Free	 /	 Guarantee	 /	 Health	 /	 Help	 /	 Immediately	




   G NG NG NG NG NG
                                                                                                            	
   /	 Introducing	 /	 Know	 /	 Learn	 /	 Love	 /	 Money	 /	 New	 /	 Now	 /	 Powerful	 /	 Profits	 /	 Protect	
   /	Proven	/	Results	/	Safe	/	Save	/	Secret(s)	/	Today	/	Trust	/	Understand	/	You




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      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                                or Printer at Work.

                                                                                                                                                                     4 of 18
                                                                                                                                                 Marketing Tips collected by
 Powerful Business Cards
                                                                                                                                  PRINTING FOR RESALE.COM



                 M OM OM OM
                  M                              M
 Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards



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                O                              O
   .C E.C E.C E.              .C E.C
 Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business
 with.



  E L
 L A         L AL AL A       E L
 When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save money elsewhere.) Experienced sales reps know how important
 it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients – only to give them a 5¢



A S         A S                           A
 business card?!? Why not consider a 10¢, 15¢ or 20¢ business card that would really wow a customer and add to the overall good impression?




          S E            S ES ES
 1.	Feature	your	company	name	prominently,	with	your	name	and	title	smaller.	Using	your	company	logo	is	important,	because	it	will	help	people	associate	your	name	with	



     E RE R            E R
    the	product	you	are	selling.



   R                 R               R
 2.	Don’t	take	up	too	much	space	listing	all	the	ways	you	can	be	contacted.	It’s	best	to	list	your	phone,	fax	and	email	




 R OR OR OR OR OR O
    address.	Personal	cell	phone	numbers	and	beeper	numbers	should	be	given	to	the	client	verbally,	when	necessary.

 3.	Full-color	printing	can	add	a	dramatic	impact	to	the	look	of	your	business	card.	If	your	budget	doesn’t	support	full	



       F  F    F         F       F      F
    color,	there	are	a	lot	of	creative	possibilities	using	two	colors	of	ink	combined	with	a	third	color	of	paper.




   G NG NG NG NG NG
 4.	Don’t	overlook	the	backside	of	your	business	card.	It	is	a	great	place	to	add	more	sales	and	marketing	information,	
    your	mission	statement,	a	map	and	location,	or	photos	of	your	products.




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 5.	It’s	worth	the	time!	Business	cards	are	one	of	the	most	important	tools	for	business	today.	The	time	and	effort	you	



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    spend	creating	and	printing	excellent	business	cards	will	pay	future	dividends.




      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                      or Printer at Work.

                                                                                                                                                                     5 of 18
                                                                                                                                               Marketing Tips collected by
 Trade Show Sales Tips
                                                                                                                                      PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                               M
 Trade shows typically produce lower-cost leads than other communications strategies. They’re the best vehicle for a new company to attract its first



               O C
                 O                               O
 customers and the most cost-effective way for small manufacturers with specialized products to find prospects.




   .C E.C E.C E.              .C E.C
 Many	times,	small	companies	lack	the	resources	to	discover	which	companies	need	their	product.	At	a	major	industry	show,	hundreds,	if	not	thousands,	of	people	will	



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 walk	by	the	manufacturer’s	booth.	Those	interested	in	the	company’s	products	or	services	will	probably	stop.




 L A         L AL AL A
 Businesses	that	sell	exclusively	to	a	regional	market	might	want	to	consider	regional	trade	shows	



A S         A S                           A
 instead.	 Like	 their	 national	 counterparts,	 these	 trade	 shows	 attract	 potential	 buyers	 within	 an	




          S E            S ES ES
 industry,	but	the	cost	for	travel	and	booth	space	is	often	significantly	less.




     E RE R            E R
 Most	 industry	 and	 trade	 magazines	 contain	 information	 about	 both	 national	 and	 regional	 trade	



   R                 R               R
 shows,	so	check	yours	every	month	for	the	most	recent	and	relevant	listings.




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 Local,	company-promoted	specialty	shows,	such	as	bridal	fairs,	equipment	shows,	home	and	garden	
 shows	and	boat	shows	offer	another	popular	option.	If	you’re	a	member	of	the	local	chamber	of	
 commerce,	you	might	even	consider	hosting	a	booth	at	the	next	business	after	hours	event.



       F  F    F         F       F      F
 Whatever	trade	shows	you	decide	to	attend,	make	sure	you	have	plenty	of	handouts	to	go	around.	




   G NG NG NG NG NG
 To	save	money,	have	a	special	one-page	handout	designed	specifically	for	trade	show	use.	Use	it	
 to	highlight	your	competitive	advantage,	and	provide	a	way	for	prospects	to	contact	you	to	request	




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 more	information.




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            T NT NT NT NT  I       I
      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                                or Printer at Work.

                                                                                                                                                                    of 18
                                                                                                                                               Marketing Tips collected by
 Take a Lesson from Disney
                                                                                                                                    PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                                M
 If you visit any one of the Disney Corporation’s facilities, you have experienced a phenomenon they call “Onstage and Backstage.” It’s quite a simple concept,



               O C
                 O                                O
 and one that Disney has definitely perfected. The “Onstage” area refers to anywhere that guests may roam freely, while “Backstage” is where the cast




   .C E.C E.C E.              .C E.C
 members (employees) travel from one part of the park to another, take “Disney-free” breaks, and get into costume. For Disney, the separation between
 onstage and backstage is essential in maintaining the magical feel of their facilities.



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 Your	company	most	likely	has	a	similar	onstage	(customer	area)	and	backstage	(production	area)	structure.	And	while	your	employees	may	not	use	your	“backstage”	area	
 to	don	their	Mickey	or	Minnie	Mouse	costumes,	there	are	things	that	go	on	behind	the	scenes	that	most	of	your	customers	are	not	privileged	to	see.



A S         A S
          S E            S ES ES          A
 That	is,	of	course,	unless	you	offer	to	take	your	customers	on	a	tour	of	your	facility.	At	most	Disney	
 facilities,	visitors	can	take	a	ride	backstage	to	see	some	of	the	inner	workings	of	the	magical	world.	



     E RE R            E R
 The	same	can	be	done	at	your	business.	Allowing	your	customers	a	peek	at	the	inner	workings	of	



   R                 R               R
 your	 company	 and	 introducing	 them	 to	 your	 staff	 will	 improve	 your	 relationship	 with	 them.	And,	
 showing	them	any	impressive	machinery	or	workflow	systems	you	have	in	place	will	increase	their	




 R OR OR OR OR OR O
 confidence	in	the	work	you	do	for	them.

 Take	 a	 lesson	 from	 the	 Disney	 Corporation	 and	 see	 what	 kind	 of	 response	 you	 get	 from	 offering	



       F  F    F         F       F      F
 backstage	tours	of	your	company.	You	may	be	surprised	to	see	how	many	people	would	be	interested	
 in	getting	to	know	your	company	better,	and	the	effect	their	knowledge	can	have	on	furthering	your	




   G NG NG NG NG NG
 relationship	with	them.




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            T NT NT NT NT  I       I
      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                              or Printer at Work.

                                                                                                                                                                   7 of 18
                                                                                                                                                Marketing Tips collected by
 Create the Need
                                                                                                                                       PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                                M
 John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National



               O C
                 O                                O
 Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles




   .C E.C E.C E.              .C E.C
 of Selling, modern sales expert Jeffrey Gitomer unpacks some of Patterson’s most powerful tactics.




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 Patterson’s	greatest	sales	accomplishment	didn’t	lie	in	selling	cash	registers,	but	in	creating	a	demand	for	his	product.	




 L A         L AL AL A
 He	knew	that	sparking	a	desire	would	increase	demand,	and	he	focused	his	sales	and	marketing	efforts	on	convincing	
 consumers	of	the	importance	of	obtaining	a	sales	receipt.	When	consumers	began	to	ask	for	a	receipt	from	store	clerks,	



A S         A S                           A
 the	 store	 managers	 felt	 obligated	 to	 purchase	 a	 cash	 register	 that	 would	 produce	 such	 receipts,	 and	 Patterson	 was	




          S E            S ES ES
 poised	to	sell	them	one	of	his	machines.




     E RE R            E R
 The	same	can	be	done	in	your	business.	Gitomer	says	in	his	book,	“You	must	create	a	balance	between	the	emotion	to	



   R                 R               R
 trigger	the	sale,	and	the	logic	to	justify	the	purchase.”	What	is	one	thing	your	company	could	do	to	create	a	demand	for	
 your	products	or	services?




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       F  F    F         F       F      F
   G NG NG NG NG NG
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            T NT NT NT NT  I       I
      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                              or Printer at Work.

                                                                                                                                                                    8 of 18
                                                                                                                                                    Marketing Tips collected by
 Recession Marketing Resolutions
                                                                                                                                     PRINTING FOR RESALE.COM



                 M OM OM OM
                  M                              M
 ‘Tis the season to start thinking about recession resolutions. If you dread creating a long list of unobtainable personal goals you can’t keep, here are a few



               O C
                O                              O
 creative business resolutions to jump-start the year and give your current marketing strategy a boost:




   .C E.C E.C E.              .C E.C
 •	 Train	employees	on	your	company’s	competitive	differences	and	teach	them	creative	ways	to	spread	their	knowledge	when	talking	



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    with	prospects	and	customers.




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 •	 Take	advantage	of	networking	opportunities	in	your	local	community	and	stay	close	to	your	customers	through	trade	associations	



A S         A S                           A
    and	online	groups.	Look	for	opportunities	to	volunteer	on	committees,	share	information,	sponsor	and	event,	or	speak.




          S E            S ES ES
 •	 Send	personalized	thank	you	notes	to	customers	to	show	appreciation	for	their	purchases.



     E RE R            E R
 •	 Try	something	new,	such	as	creating	a	blog,	Twitter	account,	Facebook	page,	or	subscribing	to	a	new	magazine	for	creative	ideas	



   R                 R
    and	industry	insight.

                                     R
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 •	 Promote	a	contest	to	build	your	customer	and	prospect	database	and	draw	people	to	visit	your	website.

 •	 Step	up	your	quality	control	on	marketing	materials	to	ensure	you	put	your	best	face	to	market	and	create	favorable	impressions.



       F  F    F         F       F      F
 •	 Offer	value-added	services	like	payment	plans,	preferred	customer	discounts	and	bonus	buys.




   G NG NG NG NG NG
 •	 Update	your	employee	web	bios	with	information	related	to	each	person’s	expertise	and	interesting	photos.	This	offers	an	insight	into	their	personality.




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 •	 Survey	your	audience	to	learn	more	about	their	needs	and	product	interests,	refine	competitive	differentiators	and	learn	about	areas	that	need	improvement.



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 •	 Identify	your	biggest	customers	and	what	vertical	markets	they	are	in.	Visit	their	websites	and	learn	more	about	their	history,	products	and	services




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 No	matter	what	resolution	your	company	chooses,	we	hope	your	business	will	thrive	and	grow	in	the	coming	year!




  P R PR P          P R PR PR
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on       or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                          of 18
                                                                                                                                                              Marketing Tips collected by
 10 Ways to Create the Wrong Brochure
                                                                                                                                              PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                                M
 To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It’s best to create the least elaborate brochure likely



               O C
                 O
 to achive its objectives.

                                                  O
   .C E.C E.C E.              .C E.C
 Deciding on your purpose



  E L                        E L
 Brochures	fall	into	two	broad	categories	–	those	that	introduce	a	new	product	or	service	to	a	likely	customer	and	those	




 L A         L AL AL A
 that	turn	an	already	interested	customer	into	a	buyer.




A S         A S                           A
 Using Color




          S E            S ES ES
 Full	color	 is	 more	costly	 but	is	 justified	if	the	 product	or	service	 you	are	offering	needs	color	to	show	 its	features.	   	
 For	 example,	 a	 wallpaper	 brochure	 or	 a	 brochure	 of	 knitwear	 would	 not	 work	 as	 effectively	 in	 anything	 other	 than	



     E RE R            E R
 full	color.	Another	reason	for	using	full	color	may	be	to	compete	head-on	with	a	rival’s	color	brochure.	Using	one	or	



   R                 R               R
 two	colors	is	a	cheaper	alternative	to	full	color	and	can	be	quite	effective,	especially	if	part	of	the	brochure	is	printed	
 in	a	screened	color	that	lightens	the	tone	and	gives	the	effect	of	another	color.	A	limited	use	of	color	can	look	more	




 R OR OR OR OR OR O
 sophisticated	than	bold	colors.	You	might	also	consider	using	full	color	in	only	part	of	a	brochure,	or	you	might	try	using	
 colored	paper	–	although	that	is	quite	tricky	to	do	well.




       F  F    F         F       F      F
 10 Way to Create the Wrong Brochure




   G NG NG NG NG NG
 1.	 Being	concerned	with	the	looks,	but	forgetting	the	sales	objective.                        6.	 Giving	insufficient	thought	to	how	the	brochure	should	best	be	distributed.




 IN TI
 2.	 Giving	the	printer	poor	artwork,	but	expecting	excellent	results.                          7.	 Using	text	on	the	brochure	that	is	too	small	to	read	easily.



             I    I        I       I
 3.	 Forgetting	to	emphasize	the	unique	selling	porposition	of	your	business.                   8.	 Including	poor-quality	or	inappropriate	illustrations.



T N         T NT NT NT NT
 4.	 Omitting	(or	hiding)	prices	if	they	are	critical	to	the	reader’s	decision-making.          9.	 Allowing	a	fussy	or	complex	design	to	distract	from	the	key	selling	message.




      I  IN RI          I       I      I
 5.	 Printing	too	many	brochures	with	details	that	date	too	quickly.                            10.	Forgetting	to	monitor	the	response	(as	with	any	other	type	of	advertising).




  P R PR P          P R PR PR
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on                or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                                 10 of 18
                                                                                                                                                       Marketing Tips collected by
 Secrets of Power Presentations
                                                                                                                                       PRINTING FOR RESALE.COM



                 M OM OM OM
               O CM
 Maintaining Their Attention



                O                              O M
   .C E.C E.C E.              .C E.C
 Getting your audience’s attention is only the first step to a successful presentation. Once you’ve captured their attention, your next challenge is maintaining
 it. Typically, adults have short attention spans that shift constantly. Here are some tips to help you out.



  E L
 L A         L AL AL A       E L                                                                                                                                              	
 •	 Provide	handouts	that	outline	your	presentation.	Ask	your	printer	to	use	a	heavier,	60	lb.	paper	if	you	have	copy	on	both	sides	of	the	page.	It	will	prevent	a	distracting	
    show-through	of	your	copy	on	the	backside	of	the	sheet.



A S         A S
          S E            S ES ES          A
 •	 Use	colorful	overhead	transparencies	with	bold	colors	and	large	type.	Use	no	more	than	
    seven	words	per	line	and	seven	lines	per	overhead.	Letters	should	be	one-fourth	of	an	



     E RE R            E R
    inch	high	and	limited	to	one	or	two	typestyles	and	no	more	than	three	colors.



   R                 R               R
 •	 To	increase	interest	and	keep	people	a	little	more	alert,	pass	out	one	or	two	handouts	




 R OR OR OR OR OR O
    during	odd	times	of	the	presentation.	Color	photocopies	of	a	product	or	graph	are	always	
    effective,	as	are	mini-catalogs,	brochures	or	postcards	that	contain	your	website	address	
    and	contact	information.



       F  F    F         F       F      F
   G NG NG NG NG NG
 IN TI
T N          I    I
            T NT NT NT NT  I       I
      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                        or Printer at Work.

                                                                                                                                                                         11 of 18
                                                                                                                                                        Marketing Tips collected by
 Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects
                                                                                                                                        PRINTING FOR RESALE.COM



                 M OM OM OM
                       M                         M
 Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can



               O C   O                         O
 establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Here are some tried and




   .C E.C E.C E.              .C E.C
 true newsletter do’s and don’ts.




  E L                        E L
 People Like:




 L A         L AL AL A
 •	 Interesting	subjects                       •	 Clear	organization




A S         A S                           A
 •	 Short	articles                             •	 Calendars



          S E            S ES ES
 •	 Good	visuals                               •	 Offers,	benefits



     E RE R            E R
 •	 Easy-to-skim	designs                       •	 Content	 telling	 how	 to	 make	 money,	



   R                 R               R
                                                  save	time
 •	 Bulleted	lists




 R OR OR OR OR OR O
 People Don’t Like:
 •	 Intimidating	pages                         •	 Impersonal	tone




       F  F    F         F       F      F
 •	 Disorganized	information                   •	 Receiving	multiple	copies
 •	 Long,	continuing	articles                  •	 Chaotic	page	design



   G NG NG NG NG NG
 •	 Overly	frequent	mailings                   •	 Too	many	pages




 IN TI       I    I        I       I
 •	 Irrelevant	content




T N         T NT NT NT NT
 If	you’re	looking	for	unique	ideas	or	expert	advice	on	how	to	create	a	newsletter,	or	simply	spice	up	your	current	newsletter,	stop	by	our	print	shop.	Not	only	can	we	provide	
 you	with	inspiring	ideas	and	printed	examples;	we	can	also	help	you	create	a	powerful	newsletter	that	will	boost	sales	and	stay	within	your	company’s	budget.




      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                        or Printer at Work.

                                                                                                                                                                          12 of 18
                                                                                                                                                              Marketing Tips collected by
 Guerrilla Marketing’s Golden Rule #6
                                                                                                                                             PRINTING FOR RESALE.COM



                 M OM OM OM
                    M                               M
  A customer is a very special person. Of the billions of people on planet Earth, only a tiny fraction have chosen to do business with you. They have selected



               O CO                               O
  your business on purpose. It is your constant obligation – though it should be a pleasure – to do what you can to improve the lives of these people: with




   .C E.C E.C E.              .C E.C
  valuable advice, reduced prices and reviews of new products and services. The only way to do this is by staying in touch. Customer reverence is felt by the
  heart and planned by the mind. Show your customer how much you appreciate them by sending:



  E L                        E L
  1.	 A	thank-you	note	within	48	hours	of	each	purchase,	although	24	hours	is	more	               customers,	but	continue	to	acknowledge	their	existence.



 L A         L AL AL A
      impressive	and	memorable.	Anyone	can	send	a	thank-you	note.	Guerrillas	do	it	           5.	 A	 newsletter,	 sent	 monthly,	 bi-monthly,	 or	 quarterly.	 If	 it’s	 created	 with	



A S         A S                           A
      ASAP.                                                                                       customer	reverence	in	mind,	it	will	give	more	than	it	asks,	provide	valuable	
  2.	 An	offer	of	an	item	related	to	their	purchase,	tendered	about	30	days	after	the	            free	information,	and	still	make	offers	to	sell	something.



          S E            S ES ES
      purchase.	The	offer	can	be	for	a	product	or	service.                                    6.	 A	catalogue	of	your	offerings,	sent	only	to	customers	or	sent	first	to	customers,	



     E RE R            E R
  3.	 A	questionnaire.	Send	each	new	customer	a	questionnaire	to	learn	more	about	                then	 to	 prospects,	 if	 your	 customer	 list	 isn’t	 long	 enough.	 Customers	 will	




                                     R
      them	and	their	interests.                                                                   especially	appreciate	a	catalogue	that	clearly	communicates	it	is	for	customers	



   R                 R
  4.	 A	 birthday	 card.	 Use	 the	 questionnaire	 mentioned	 above	 to	 learn	 each	             only.
      customer’s	 birthday	 –	 	 month	 and	 day,	 not	 year.	 Then,	 send	 them	 a	 card	    7.	 A	fact-of-interest	postcard,	sent	in	the	purest	sense	of	customer	reverence.	



 R OR OR OR OR OR O
      when	their	birthday	rolls	around.	Later,	you	can	expand	this	tactic	by	sending	             Give	data	that	can	help	your	customer,	without	trying	to	sell	anything.	Keep	
      graduation	 cards	 to	 the	 customer’s	 kids,	 anniversary	 cards	 to	 the	 customer	       it	brief,	and	customers	will	actually	look	forward	to	your	mailings	–	a	dream	
      and	 spouse,	 and	 postcards	 from	 your	 next	 vacation.	 Don’t	 overwhelm	 your	          world	for	most,	but	the	standard	situation	for	guerrillas.



       F  F    F         F       F      F
  Here are some of the more popular and creative ways to use postcards:




   G NG NG NG NG NG
  •	 Thank	you	cards...have	a	picture	of	your	business	or	organization	printed	on	            •	 Card	pack	inserts.
     the	front.                                                                               •	 Customer	follow-up	mailings	designed	to	create	loyalty.




 IN TI       I    I        I       I
  •	 New	product	announcements...place	a	picture	of	the	product	on	the	front.                 •	 Low-cost	direct	mail	marketing.
  •	 New	 employee	 announcements...feature	 the	 new	 employee’s	 picture	 on	 the	



T N         T NT NT NT NT
     front,	with	their	contact	information	on	the	back.




      I  IN RI          I       I      I
  If	you	don’t	stay	in	contact	with	your	customers,	somebody	else	may	win	them	away	from	you.	By	constantly	fanning	the	flames	
  of	love	and	loyalty,	you	will	prove	beyond	any	words	that	you	revere	your	customers,	while	at	the	same	time	safeguarding	



    R PR P            R PR PR
  against	apathy.




  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                            or Printer at Work.

                                                                                                                                                                                13 of 18
                                                                                                                                                       Marketing Tips collected by
 Eye-Stopping Headlines
                                                                                                                                              PRINTING FOR RESALE.COM



                 M OM OM OM
                    M                                 M
 If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to



               O CO                                 O
 do it! While the content of an advertisement is helpful for relaying information about your company’s products or services, it’s the headline that creates the




   .C E.C E.C E.              .C E.C
 initial relationship with the reader, and entices them to read about what your company has to offer. Here are six types of headlines that will boost inquiries
 about your company:



  E L
 L A         L AL AL A       E L
 1.	The problem/solution headline.	Readers	are	looking	for	products	and	services	that	will	make	their	lives	easier.	By	writing	
    a	headline	that	poses	a	problem	many	readers	may	have,	and	offers	the	solution	your	company	can	provide,	you	have	



A S         A S                           A
    created	a	situation	that	will	most	likely	encourage	the	reader	to	take	a	look	at	the	remainder	of	your	advertisement.




          S E            S ES ES
 2.	The historic event headline.	If	there	is	something	newsworthy	about	your	product	or	service,	such	as	it	



     E RE R            E R
    is	the	world-premiere,	or	a	limited-time	offer,	it	can	prove	to	be	an	effective	draw.




   R                 R               R
 3.	The testimonial.	Providing	a	testimony	from	a	person	that	has	used	your	product	or	service	encourages	
    prospective	customers	to	think,	“If	it	worked	for	him,	it	can	work	for	me,	too!”




 R OR OR OR OR OR O
 4.	Product claims.	Include	statistics	and	percentages	in	your	headline	to	increase	a	product’s	credibility.	It	is	important	
    to	credit	the	source	of	the	information	you	use	because	it	gives	your	prospective	customers	peace	of	mind	about	using	
    your	product.	Even	if	the	source	is	not	well-known	by	the	public,	it	should	be	included.



       F  F    F         F       F      F
 5.	Outrageous statements.	 The	 purpose	 of	 writing	 a	 headline	 is	 to	 provoke	 curiosity	 in	 your	 readers	 –	 making	 an	



   G NG NG NG NG NG
    outrageous	statement	relating	to	your	product	or	service	will	almost	force	your	readers	to	see	what	you	have	to	say.




 IN TI
 6.	Questions.	Posing	a	question	to	your	readers	allows	them	to	take	an	active	role	in	your	advertisement.	The	key	is	



             I    I        I       I
    asking	 a	 question	 that	 most	 people	 will	 feel	 compelled	 to	 answer	 because	 it	 is	 relevant	 to	 their	 lives.	 People	 will	




T N         T NT NT NT NT
    naturally	want	to	know	what	their	answer	to	the	question	has	to	do	with	your	products	or	services,	and	will	continue	
    reading	your	ad	to	discover	what	your	company	can	do	for	them.




      I  IN RI          I       I      I
 Headlines	are	a	key	component	to	successful	advertising.	Creating	intriguing	headlines	will	revolutionize	your	advertising	and	will	
 have	a	great	effect	on	your	company’s	success.




  P R PR P          P R PR PR
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on                    or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                          14 of 18
                                                                                                                                                  Marketing Tips collected by
 Spicing Up Your Voicemail Greeting
                                                                                                                                       PRINTING FOR RESALE.COM



                 M OM OM OM
                  M                              M
 “Thank you for calling. Today is Monday, March 17th. I’ll be in meetings all morning and...blah, blah, blah...” Voice mail is one of those “conveniences” most



               O C
                O                              O
 people love to hate. They hate recording an outbound greeting, and they hate leaving inbound messages. But using voice mail doesn’t have to be as painful




   .C E.C E.C E.              .C E.C
 as a root canal without the anesthetic. Here are four ways to make your voice mail fun, memorable and a better marketing tool...




  E L                        E L
 Educate your customers.	No,	that	doesn’t	mean	telling	them	you’re	either	on	the	phone	or	away	from	your	desk.	And	it	doesn’t	mean	




 L A         L AL AL A
 letting	them	know	what	day	of	the	week	it	is.	Instead,	try	sharing	a	useful	tip	relating	to	your	products	or	services.	Let	customers	know	how	
 you	can	help	improve	their	bottom	line.	Update	the	message	frequently,	with	new	and	different	advice.



A S         A S
          S E            S ES ES          A
 Inspire them.	Start	your	message	with	a	daily	quote	or	quick	anecdote	that’s	enlightening	and	inspiring.	Your	
 customers	will	appreciate	the	daily	lift	and	might	even	encourage	their	colleagues	(your	potential	customers)	to	



     E RE R            E R
 call	and	hear	the	message,	too.



   R                 R               R
 Involve them.	Ask	one	or	two	of	your	best	customers	if	they	would	be	willing	to	record	a	brief	testimonial	to	use	




 R OR OR OR OR OR O
 on	your	voice	mail	message.	The	customers	who	provide	the	testimonials	will	enjoy	the	experience	and	probably	
 encourage	their	peers	to	call	and	hear	it.	Your	other	customers	and	prospects	will	hear	the	testimonial	and	know	
 they’re	in	good	hands	trusting	you.



       F  F    F         F       F      F
 Entertain them.	Add	a	spark	of	humor	to	your	voice	mail	message.	Offer	a	“celebrity”	endorsement,	if	you’re	good	with	impersonations...




   G NG NG NG NG NG
 or	even	if	you’re	not	so	good	with	them.	(Robert	DeNiro	from	Taxi	Driver:	“You	talkin’	to	me?	You	must	be	talkin’	to	me,	because	Phil	
 isn’t	here	right	now.”)	Poke	some	gentle	fun	at	yourself.	(In	a	harried	voice:	“The	ringing.	I	hear	the	ringing...then	the	voices.	Always	




 IN TI
 the	voices.”	Second	voice:	“Hi,	this	is	Gene’s	psychiatrist.	He	can’t	take	your	call	right	now...”)	Share	a	humorous	anecdote	or	(clean)	



             I    I        I       I
 joke	of	the	day.	Have	fun	with	your	voice	mail	message,	and	make	it	a	treat	for	customers	who	call	and	cannot	reach	you.



T N         T NT NT NT NT
      I  IN RI
    R PR P              I
                      R PR PR   I      I
  P                 P
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com
                                                                                                        or Printer at Work.

                                                                                                                                                                    15 of 18
                                                                                                                                                       Marketing Tips collected by
 Staying Top of Mind
                                                                                                                                     PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                             M
 In today’s challenging economy, it’s more important than ever to stay on the minds of your customers and prospects so when they are ready to purchase,



               O C
                 O                             O
 they immediately think of you. After all, if your target audience has never heard of you, they will be very unlikely to buy from you. And if your current




   .C E.C E.C E.              .C E.C
 customer base hasn’t heard from you for a while, they may forget why they chose your business in the first place.




  E L                        E L
 Here are a few tips on how to stay on top of the minds of your customers and prospects:




 L A         L AL AL A
 •	 Reach	out	with	valuable	content	that	is	meaningful	to	them.	For	example,	send	them	an	article	that	is	of	interest	to	them,	



A S         A S                           A
    industry	news,	etc.




          S E            S ES ES
 •	 Expand	their	knowledge	of	your	company.	Offer	new	product	announcements,	customer	case	studies	that	show	similarities	



     E RE R            E R
    of	products	and	solutions,	or	uncommon	products	and	services.




   R                 R               R
 •	 Offer	discounts	and	keep	customers	aware	of	upcoming	promotions	via	postcards,	coupon	mailers,	e-mail	updates,	etc.
 •	 Sponsor	give-away	contests	to	encourage	prospects	and	customers	to	visit	your	web	site	more	frequently.



 R OR OR OR OR OR O
 •	 Change	your	method	of	communication.	Mix	up	the	methods	of	communication	you	use,	varying	from	newsletters,	e-mails,	
    phone	calls,	postcards,	hand-written	notes,	etc.	By	using	a	variety	of	messaging,	your	customers	and	prospects	are	more	




       F  F    F         F       F      F
    likely	to	notice	and	read	what	you	send.
 •	 Volunteer	to	speak	at	a	local	service	club	or	write	articles	for	a	local	newspaper	or	trade	publication.



   G NG NG NG NG NG
 •	 Offer	free	webinars,	seminars,	or	workshops	to	educate	the	public	on	your	field	of	business	from	a	perspective	that	is	valuable	to	the	attendee.




 IN TI
 •	 Partner	with	a	related,	non-competitive	business	to	expand	your	message	and	appeal	to	a	greater	audience.




T N          I    I
            T NT NT NT NT  I       I
 •	 Sponsor	a	local	event	or	sports	team,	or	donate	your	services	to	help	their	cause.




         IN RI
 If	you’re	looking	for	other	creative	ways	to	stay	in	touch	with	your	target	audience,	stop	by	today!	We	have	a	variety	of	samples	and	ideas	that	are	sure	to	help	get	your	



      I                 I       I      I
 creative	juices	flowing	and	keep	your	business	on	the	top	of	your	customers	and	prospects	minds.




  P R PR P          P R PR PR
 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on          or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                          1 of 18
                                                                                                                                                         Marketing Tips collected by
 Effective E-mail Marketing
                                                                                                                                         PRINTING FOR RESALE.COM



                 M OM OM OM
                   M                              M
 E-mail marketing can be a great way to promote your company, but it’s only effective when used with a quality e-mail list. The value of your list can impact



               O C
                 O                              O
 the deliverability and success of your e-mails. Here are a few tips on building and maintaining a quality e-mail list:




   .C E.C E.C E.              .C E.C
 •	 Get permission.	An	effective	e-mail	list	contains	people	who	know	and	want	to	hear	from	your	organization.	A	bigger	list	
    isn’t	better	if	your	recipients	are	ignoring	your	e-mails	or	filing	spam	complaints.	Without	permission	you	not	only	risk	losing	



  E L                        E L
    customer	goodwill	and	inviting	CAN-SPAM	penalties,	you	could	end	up	blacklisted	by	ISPs	that	refuse	all	mail	coming	from	



 L A         L AL AL A
    your	domain	if	spamming	complaints	have	been	lodged	against	you.




A S         A S                           A
 •	 Offer something of value	(such	as	a	coupon	or	special	discount,	a	whitepaper	or	informational	newsletter)	in	exchange	for	
    the	customer	agreeing	to	receive	your	messages.



          S E            S ES ES
 •	 Collect preferences from subscribers.	Give	subscribers	control	over	what	contact	they	receive	and	how	often	they	hear	



     E RE R            E R
    from	you.	Many	people	unsubscribe	because	receive	e-mails	too	frequently	or	the	content	is	not	relevant	to	their	interests.



   R                 R               R
 •	 Offer sign-up confirmation.	Send	a	confirmation	e-mail	requiring	a	new	list	member	to	confirm	their	subscription	before	
    being	officcially	added	to	your	list.



 R OR OR OR OR OR O
 •	 Welcome new subscribers.	Send	a	welcome	e-mail	to	confirm	their	subscription,	introduce	your	organization	and	outline	the	content	they	will	receive	from	you.
 •	 Request to be added to their contact list.	This	can	ensure	delivery	and	the	ability	to	see	images	and	links	in	future	messages.



       F  F    F         F       F      F
 •	 Identify your organization.	Consistently	use	the	same	“from”	address	which	clearly	identifies	your	organization.	Avoid	using	personal	names.




   G NG NG NG NG NG
 •	 Include a “forward to a friend” and “subscribe” link	so	recipients	can	easily	share	your	e-mail	messages	and	subscribe	if	interested.
 •	 Monitor bounced messages	and	consider	removing	those	that	aren’t	being	delivered.	If	you	continue	to	include	invalid	e-mail	addresses,	it	hurts	your	sending	




 IN TI       I    I        I       I
    reputation	and	deliverability	at	their	ISPs.




T N         T NT NT NT NT
 •	 Ask for feedback.	Provide	a	reward	or	discount	incentive	to	those	who	submit	a	survey	or	provide	feedback	on	your	e-mail	messaging.
 •	 Provide an exit strategy.	People	who	give	you	their	e-mail	address	did	so	because	they	wanted	to	hear	from	you,	but	that	can	change	and	often	does.	Respond	




      I  IN RI          I       I      I
    promptly	to	complaints	and	opt-outs.
 Not	only	will	a	clean	list	improve	your	e-mail	deliverability	and	campaign	success,	it	will	also	help	you	build	relationships	with	your	recipients.	If	you’re	looking	for	other	



    R PR P            R PR PR
 ideas	on	how	to	stay	in	touch	with	your	target	audience,	give	us	a	call.	We	can	help	you	develop	a	variety	of	creative	marketing	materials	that	are	sure	to	get	noticed	and	



  P                 P
 provide	positive	results!

 To access the entire collection of marketing tips go to www.PrintingForResale.com and click on          or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                            17 of 18
                                                                                                                                                      Marketing Tips collected by
 Market Your Business With a Newsletter
                                                                                                                                       PRINTING FOR RESALE.COM



                 M OM OM OM
                  M                              M
 In today’s Information Age, people are constantly seeking information that will help them achieve success in their personal and business life, including



               O C
                O                              O
 information about their industry, competition and new products and services. Newsletter marketing is a great way to create front of mind awareness,




   .C E.C E.C E.              .C E.C
 communicate news and information about new products and services and stay in touch with your customers and prospects on a regular basis. Here are a
 few tips on how to create a successful newsletter:



  E L                        E L
 •	 Create	a	consistent,	well-designed	template	with	a	nameplate	that	is	easily	recognized	issue	after	issue.



 L A         L AL AL A
 •	 Include	articles	to	inform	and	educate,	including	helpful	tips	about	your	products	and	services.	Readers	who	enjoy	your	tips	are	more	likely	




A S         A S                           A
    to	read	for	more	information	and	contact	you	directly	for	help	or	to	buy	from	you.
 •	 Keep	it	short	and	sweet.	Use	short	stories,	bulleted	information,	lists	and	other	forms	of	concise	information.	If	necessary,	include	a	link	



          S E            S ES ES
    to	additional	information	in	case	the	reader	is	interested	in	learning	more.




     E RE R            E R
 •	 Include	relevant	graphics,	such	as	charts,	cartoons,	illustrations	and	sidebars,	as	well	as	your	photo	to	personalize	and	create	name	
    recognition.



   R                 R               R
 •	 Ask	subscribers	what	type	of	information	they	would	like	to	see,	and	ask	readers	to	submit	any	industry	questions	they	may	have.	Are	they	
    looking	for	new	product	information?	How-to	tips?	Expert	advice?	Asking	for	input	will	not	only	help	your	business	provide	information	by	



 R OR OR OR OR OR O
    demand,	but	will	also	show	them	you	care.	Always	include	a	call	to	action	to	request	more	information,	place	an	order	or	stop	by	to	redeem	
    a	coupon	or	learn	more	about	a	product	offer.
 •	 Mail	newsletters	as	a	direct	mail	piece,	hand	them	out	at	trade	shows	or	at	sales	calls,	provide	them	at	your	front	counter	for	prospects	and	customers,	include	them	



       F  F    F         F       F      F
    in	informational	and	media	kits,	and	post	current	and	archived	issues	on	your	web	site,	with	a	link	to	subscribe.
 •	 Plan	in	advance.	Create	a	spreadsheet	of	article	ideas	and	a	schedule	for	writing	deadlines.	Not	only	will	this	help	you	save	time,	it	will	ensure	your	newsletters	are	



   G NG NG NG NG NG
    delivered	on	a	timely	basis.	Commit	to	a	regular	newsletter	schedule.	Repitition	is	necessary	to	get	people	thinking	about	a	company’s	products	or	services,	so	regular	
    readers	are	far	more	likely	to	become	regular	customers.




 IN TI       I    I        I       I
 •	 Take	a	break	when	necessary,	but	be	sure	to	let	your	readers	know	in	advance	if	you	plan	on	skipping	an	issue	around	the	holidays	or	another	time.
 •	 Tell	readers	you	value	their	feedback	in	any	form.	Consider	creating	a	link	to	a	short	survey	for	customer	ease.



T N         T NT NT NT NT
 •	 Invite	readers	to	timely	special	events	such	as	speakers,	trade	shows	and	open	houses.	Focus	on	events	that	educate	your	customers	on	new	products	and	services.




         IN RI
 •	 Give	away	a	prize	in	each	issue	and	spotlight	each	winner.	Not	only	does	this	encourage	readers	to	look	forward	to	your	next	issue,	but	it	gives	them	an	insight	on	your	



      I                 I       I      I
    reader	base.




    R PR P            R PR PR
 •	 Use	pull-quotes	to	draw	attention	and	create	interest	in	your	articles.
 If	you’d	like	additional	tips	on	where	to	start	when	creating	a	newsletter,	or	ideas	on	how	to	update	your	existing	newsletter,	stop	by	today!	



  P                 P
 Our	creative	team	will	help	you	develop	a	winning	newsletter	that	your	customers	and	prospects	will	look	forward	to	receiving.
                                                     To access the entire collection of marketing tips go to www.PrintingForResale.com and click on        or Printer at Work.

 11775 Marco Beach Drive, Jacksonville, Fl 32224 • P 1.866.998.0911 • www.PrintingForResale.com                                                                         18 of 18

				
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