BDG_Media_Kit-2010-2011_MME

					          BUSINESS DIVERSITY GUIDE
                                 (Click here to view the book COVER prototype)



     Greater Cleveland's Diversified Business Resource Book - 2010-2011
                      For Multicultural Communities of Metropolitan Cleveland

    CIRCULATION - 20000          DISTRIBUTION - 800 LOCATIONS                       SATISFACTION -
GUARANEED


                      IN PRINT. ONLINE. IN PERSON.
 We all know that the metropolitan area of Greater Cleveland has become home to more
 than 100 different nations, the largest being Spanish, Middle Eastern, Indian, Chinese,
 Slovenian, Polish, Jewish, Russian and Ukrainian. All of them are enriching our cultural life and
 helping our economy grow during the most difficult time for the country by generating business
 and consuming products and services.

 New Generation Media (NGM), the only NE Ohio Multicultural Marketing Agency has
 come up with an initiative to connect the Greater Cleveland Business community with
 multicultural markets that are not reachable by traditional media. Being a long time partner of
 Russian Media, which was founded in the early 90s and is the publisher of the oldest Russian
 newspaper in Greater Cleveland, producer of radio and TV programming and documentary films,
 NGM has taken its legacy to a new level. Releasing a Business Diversity Guide that can target
 the entire multicultural community of Greater Cleveland was the next logical step after a series
 of Russian business directories had been published in the last two decades. The goal of the
 Business Diversity Guide is to make the general business community of Greater Cleveland aware
 of the golden economic potential hidden in our neighborhoods and serve as a true Diversified
 Business Resource Book.




 General Business Community Advertisers
    This detailed guide will serve the general business community of Greater Cleveland by
    targeting multiple ethnic communities through traditional print and online media. All
    information published in this guide will be posted online in a Greater Cleveland's
    Diversified Business Online Resource Guide after the book is released.

                                       NEW GENERATION MEDIA, Inc.
                             23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                               440 321-2311, contact@new-generation-media.com
Multicultural Businesses and Consumers
   This diversified business resource book will allow multicultural businesses of Greater
   Cleveland to expand their reach to other cultures and gain extra exposure in their own
   communities.

    IN PRINT
Distribution Overview
    20,000 Business Diversity Guides will be distributed in the Greater Cleveland metropolitan
    area in all major ethnic communities through more than 800 cultural, retail, business,
    religious and educational locations.

    ONLINE
Business Diversity Guide Online
   New Generation Media will post the Guide contents online after the original print version of
   the Business Diversity Guide is released and distributed. Information about the Business
   Diversity Guide online will be announced through Cleveland media sources.

    IN PERSON
Personal Assistance and Support
   Whether you are an immigrant, migrant, entrepreneur, business development specialist or
   simply an enthusiast willing to provide services to ethnic and general business and
   consumer communities, Greater Cleveland Welcome Center is the best place for you.



Business Diversity Guide Support and Endorsements
   The Business Diversity Guide project is supported by the following organizations:
   Immigrant Welcome Center, International Services Center, ClevelandPeople.com, Strategic
   Urban Solutions, Emeritus Multicultural & International Relations, State of Ohio, Team
   NEO/Cleveland Plus Business, Cleveland Foundation and Law offices of Richard Herman &
   Associates, Dick Clough, CEO, Custom Media Partners, and Board Chair, NOCA, Marketing
   Communications Industry Trade Council for NEO.

    We are anticipating media coverage of this project by such prominent Cleveland Media as
    The Plain Dealer, Cleveland Magazine, Cleveland Jewish News Fox 8 News, ethnic media
    (Erie Chinese Journal, Russian Magazine, India International, Ukrainian Gazette, list to be
    completed), Cleveland.com.




                                      NEW GENERATION MEDIA, Inc.
                            23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                              440 321-2311, contact@new-generation-media.com
           BUSINESS DIVERSITY GUIDE
                                  (Click here to view the book COVER prototype)



     Greater Cleveland's Diversified Business Resource Book - 2010-2011
                    For Multicultural Communities of Metropolitan Cleveland



              ADVERTISING AGREEMENT /PAYMENT AUTHORIZATION

FIRST NAME____________________ LAST NAME_____________________________

COMPANY NAME________________________________________________________

ADDRESS     ____________________________________________________________

CITY ____________________ ____ STATE____________________ZIP_____________

PHONE (____)________________ FAX (____)___________ EMAIL________________

AD SIZE:    LISTING______          FULL PAGE_______                      1/2 PAGE______

1/3 PAGE______               1/4 PAGE_____            1/6 PAGE_____ COLOR____ B/W________


AGREEMENT:

I,__________________________, by signing below, authorize New Generation Media Corp.
to charge my credit card in the amount of $_____________ (once) or charge my card in the
amount of $__________ every ______ of the month during 3 consecutive months for advertizing
in the BUSINESS DIVERSITY GUIDE.

SIGNATURE______________________ PRINT NAME ___________________________


TOTAL AMOUNT: $_________ PAYMENT METHOD: CHECK*_______ CREDIT CARD_____

CARD #_____________________________ EXP DATE__________ VC______________
*Please make checks payable to: New Generation Media, Inc.

ADVERTISER AUTHORIZED SIGNATURE______________________________________

                   Please e-mail a signed contract to contact@new-generation-media.com




                       1/2                  1/4



      FULL PAGE




                                         NEW GENERATION MEDIA, Inc.
                               23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                                 440 321-2311, contact@new-generation-media.com
                                        1/4                   1/3               1/6



      BUSINESS DIVERSITY GUIDE
                              (Click here to view the book COVER prototype)



Greater Cleveland's Diversified Business Resource Book - 2010-2011
                  For Multicultural Communities of Metropolitan Cleveland



                                          RATE CARD

      Ad size                           B/W                           4-Color

      Full page                         $1,100                        $2,100

      2/3 page                          $800                          $1,800

      1/2 page                          $640                          $1,200

      1/3 page                          $430                          $950

      1/4 page                          $330                          $750

      1/6 page                          $230                          $450

      Listing + Logo                    $100                          $150

      Listing*                          $80                           N/A

       *Listing is free with any ad purchase. It can be purchased separately.
       Please make checks payable to: New Generation Media Inc.

Cover Rates
(includes 4-color process)
Non-cancelable within 90 days of close date

Cover 2............................ADD 40%
Cover 3............................ADD 35%
Cover 4............................ADD 30%

Special Positions
Add 15% to the selected ad cost to guarantee specific premium positions within the
magazine.

Sponsor packages:
3-Cover premium, 20-page Top Page Runner, One Page for Sponsor Promotional Copy
$6,250
2-Cover premium, 20-page Top Page Runner, 1/2 page with Sponsor Promotional Copy
$4,850
1-Cover premium, 10-page Top Page Runner, 1/3 page with Sponsor Promotional Copy

                                    NEW GENERATION MEDIA, Inc.
                          23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                            440 321-2311, contact@new-generation-media.com
$3,500

Listings:
Listings should contain a 200 word description of business services
Address, phone#, website, email contact. Logos to be provided in 300 dpi resolution

Tentative Close date: Feb 20, 2010                 Print date: March 2011

Ad material Submission Requirements

NGM will design all advertisements, purchase stock photography if needed and allow 3
reviews of each ad. Final ads will have to be reviewed and signed by the authorized
company representative.
Clients are responsible to provide all copy, logos, instructions and desired graphics if
available.
If you provide a designed ad, it must comply with the following requirements.

Mechanical Requirements (for clients who will supply designed ads)

PAGE SIZE WIDTH x DEPTH
Publication Trim Size ....................................................6” x 9”

SPECIFICATIONS FOR BLEED
Single-page bleed .........................................................8” x 9”
Two-page spread bleed ................................................12” x 9”

AD SPACE SIZES
Full Page Live Area........................................................5” x 8”
2/3 Page Horizontal............................................…………..5” x 4 3/4”
1/2 Page Horizontal.......................................................5” x 3 15/16”
1/3 Page Horizontal.......................................................5” x 2 3/8”
1/4 Page Horizontal................................................……….5” x 3 15/16”
1/4 Page Vertical…………………………………………………………………...2 5/16” x 3 15/16”
1/6 Page Standard.........................................................2 5/16” x 2 5/16”

All live matter not intended to bleed should be kept 1/4” from trim.
Spread ads should allow a total of 1/2” safety in gutter.

General Specifications

Printing Method: Web Offset
Binding: Saddle Stitching or Perfect Binding
Ink: SWOP standard and four-color process

Digital Ad Specifications

Advertisers are strongly encouraged to submit advertising materials in a digital format
prepared according to the following guidelines:
PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that
they are prepared for press-optimized printing in CMYK with fonts embedded.
Please note: PDF files lack the ability to be edited or altered
Preferred Applications: QuarkXpress™; Adobe Pagemaker®; Adobe InDesign®. If
submitting application files, provide all supporting graphics and fonts.
Photos: 300 dpi, actual size, CMYK color model, .tif or .eps format; no JPEG compression.
Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview.
In Photoshop, black text should be created in black channel only to avoid registration
problems.


                                       NEW GENERATION MEDIA, Inc.
                             23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                               440 321-2311, contact@new-generation-media.com
Fonts: When submitting application files, include screen and printer fonts. On illustrations it
is recommended to convert text to outline, however, outline text cannot be altered.
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8
point with fine serifs should be avoided.
Color Tone Value: To avoid over-saturation of ink, the total combined value of CMYK
colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a
required value over 85% should be made solid.
Color Mode: Ads should be converted to CMYK prior to submission as color shifts may
occur. Ads received in RGB color will be converted to CMYK.
Proofs: All final ad copies fill be provided in PDF format. No more than 3 reviews are
allowed.
Media: Mac or IBM CD. Space Unit Size in Inches:
Space can be used only in the above sizes. Space exceeding size indicated in any direction
is considered bleed except for gutter bleeds in spread.
Inserts: Contact advertising representative for rates, production specs and shipping
instructions.

Shipping Instructions

Send all advertising contracts, insertion orders, materials, and correspondence to:
Attn: Olga Osipoff,
6754 Winston Lane, Solon, OH 44139
Ph: 440 321-2311
E-mail: contact@new-generation-media.com




                                  NEW GENERATION MEDIA, Inc.
                        23980 Chagrin Blvd, Suite 102, Beachwood, Ohio 44122
                          440 321-2311, contact@new-generation-media.com

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:8/14/2011
language:English
pages:6