Seagram's Vodka

							             INFINIUM Spirits




Brand Information
Brand History                            INFINIUM Spirits


Seagram’s Extra Smooth vodka:
The Smoothest Name in Vodka

• Seagram’s Vodka was launched
  nationally in January 2003

• In June 2003, 4 flavors (Apple,
  Raspberry, Citrus and Vanilla) were
  introduced into the US market. Black
  Cherry and Orange were launched in
  2005.

• Seagram’s Vodka won the Double
  Gold Award at the 2003 San Francisco
  World Spirit Competition
                                                    INFINIUM Spirits

Brand Vision
             To become a major player in the Standard Vodka
                segment achieving 1 Million cases by 2007




2005 Brand Objective
• Build awareness and trial
• Gain additional distribution / display activity
• Increase focus on small size business
Brand Target Consumer                  INFINIUM Spirits



Who is the Seagram’s Vodka primary drinker?

• SV Base: 21-39, M/F, 60/40
• SV Flavors: 21-29, M/F, 40/60

• Any Smirnoff consumer
Seagram’s Vodka: Quality
Statement                                        INFINIUM Spirits


          • Seagram’s vodka is extremely neutral in flavor, clean, crisp and
           of course extra smooth

          • Seagram’s Vodka is made from the finest American grain. It
           does not contain any additives

          • To achieve its “extra smooth” quality, Seagram’s Vodka is
           distilled using a state of the art continuous five-column process.
           Additionally, it is distilled at a higher proof using a cleaner end
           product so no charcoal filtering is required

          • Seagram’s Vodka’s award winning premium smoothness is
           ideally enjoyed straight in Martinis or other neat recipes. It is
           also suited to be mixed with juices, tonic and other spirits
           normally mixed with vodka
Seagram’s Vodka Flavor Line –
Quality Statement                              INFINIUM Spirits

                    • The award winning Seagram’s Flavored Vodka line
                     is made with exceptionally smooth vodka distilled
                     through a state-of-the-art five-column process and
                     infused with natural flavor, offering a distinctive
                     sensory experience that only the renowned quality
                     of Seagram’s Vodka can deliver

                    • All Seagram’s Vodka flavors (Apple, Raspberry,
                     Citrus, and Vanilla) are made from the finest
                     American grain. They does not contain any
                     additives, only natural flavors

                    • Best enjoyed as a martini, with club soda or a
                     variety of other mixers
Quality Statement                                  INFINIUM Spirits

Seagram’s Platinum Select Vodka –           Seagram’s Extra Smooth Vodka -
            100 Proof                                 750ml PET
          • Platinum Select, a five
            column distilled 100 proof
            vodka with a smoothness
            that offers the ultimate                      The award winning
            vodka experience                              Seagram’s Extra
          • Made with the most                            Smooth Vodka can
            discerning consumers in                       also be enjoyed in a
            mind, Platinum Select is                      convenient travel size
            ideally enjoyed straight in                   750ml PET bottle
            Martinis or other neat                        designed to meet the
            recipes. It is also suited to                 needs of the on-the-
            be mixed with juices, tonic                   go consumer
            and other spirits normally
            mixed with vodka
Awards 2003-2005                                    INFINIUM Spirits


                                                       2004 & 2005 IMPACT “Hot
                                                            Brand” Award




                    2003 Double Gold Award, San
                       Francisco White Spirits
                            Competition




    2004 Wine
    Enthusiast
  Rated as a Very
      Good /
  Recommended           2005 American Culinary           Adams Growth Brands –
      Brand           Institute Chef’s Best Award        2004 & 2005 #1 Rising
                                                                 Star