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International Hospitality Management Schools 2010 Worldwide

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International Hospitality Management Schools:
2010 Worldwide Industry Ranking Survey
Project Summary
February 2011

Background and Survey Details

Taylor Nelson
research and analysis, has completed a broad industry survey amongst a large sample of senior
managers from top international hospitality companies around the world. These companies
were selected because they own and/or manage 5-star rated properties. This survey was
conducted in August and September, 2010.

TNS executed a similar survey in 2007. The 2010 survey updates the results obtained three
years before. Laureate Hospitality Education, a division of Laureate Education Inc,
commissioned TNS to conduct both surveys utilizing objective techniques. Both surveys are
statistically reliable at a 95% confidence level.

The primary purpose of the 2010 survey is to establish the r
international hospitality management schools providing university-level programmes from which
employers are likely to recruit staff for international 5-star hotel companies.

A total of 181 questionnaires from 55 different countries was received. All respondents hire
students from international hotel schools, with over two-thirds of respondents (68%) have
recruited graduates from at least two and up to five different hospitality management schools for
their organisations. The respondents came from a broad range of 5-star hotel companies listed
below.


Key Findings

Respondents were asked to respond to the following:
an international career in the hospitality industry, from the following list of hospitality


A list of 74 hospitality management schools located around the world was presented to
respondents. The list was generated from a worldwide scan of schools providing international
education focused on hospitality management. Provision of instruction in English was a
requirement for inclusion in the list of international hospitality management schools. In addition
to this list, respondents were invited to add by open field any other schools in their ranking
which might not have appeared in the pre-selected list. The list was automatically randomized
by country and by school for each respondent to ensure that there was no influence on their
selection as a result of their position in the list.
The following table presents the survey ranking results.

Top 10 International Hospitality Management Schools in the World for an International
Career.

Based on frequency of school selection by hospitality industry hiring managers from 5-star
hotels.
Sample Size = 181 respondents

      Institution                                                        Country
 1    Ecole Hôtelière de Lausanne                                        Switzerland
 2*   Les Roches International School of Hotel Management, Bluche        Switzerland
 2*   Glion Institute of Higher Education, Glion & Bulle                 Switzerland
 2*   Cornell University                                                 USA
 5    Hotelschool The Hague                                              Netherlands
 6    Les Roches International School of Hotel Management,               Spain
      Marbella
 7    Hotel School Vatel                                                 France
 8    Oxford Brookes University                                          United Kingdom
 9    César Ritz Colleges, Le Bouveret, Brig                             Switzerland
 10   Ecole Hôtelière de Genève                                          Switzerland

* Les Roches International School of Hotel Management, Glion Institute of Higher Education
and Cornell University are tied for second position.


Conclusions

Key conclusions to be highlighted from the survey results include:

       The Top 4 schools as rated by industry hiring managers are Ecole Hôtelière de
       Lausanne, Les Roches International School of Hotel Management, Glion Institute of
       Higher Education and Cornell University. This result matches the findings of the TNS
       survey conducted in 2007 in the sense that Les Roches International School of Hotel
       Management, Glion Institute of Higher Education remain among the top hospitality
       schools in the world for an international career.
       Of note is that three of the top four schools are Swiss hospitality management institutes.
       Switzerland remains the foremost worldwide leader in international hospitality
       management education.
       Six of the Top 10 schools have direct links with Switzerland.




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Profile of the sample

The profile of the respondents in terms of their position in the various hospitality organisations:

       36% work in Human Recourses team or division
       17% work as General Manager of a hotel
       34% work in Food & Beverage, Sales & Marketing, Rooms Division or Finance &
       Accounting
       13% have other position titles

The geographical distribution of the respondents was as follows:

       28%   Europe
       38%   China and Asia Pacific
       12%   North and South America
       15%   Africa / Middle East
        6%   Australasia

The sample from the research included respondents from the following 37 hospitality
organisations.

 Accor (corporate)                                 Aman Resorts
 Banyan Tree Hotels & Resorts                      Conrad Hotels & Resorts
 Crowne Plaza Hotels & Resorts                     Fairmont Hotels & Resorts
 Four Seasons Hotels and Resorts                   Hilton Hotels & Resorts
 Holiday Inn                                       Hyatt Hotels & Resorts
 Intercontinental Hotels & Resorts                 Kempinski
 Langham Hotels International                      Le Meridien
 Mandarin Oriental Hotel Group                     Marco Polo Hotels
 Marriott                                          Millennium Hotels and Resorts
 Mövenpick Hotels & Resorts                        The Peninsula Hotels
 Preferred Hotels & Resorts                        Radisson
 Radisson Blu Hotels & Resorts                     Raffles Hotels & Resorts
 The Rezidor Hotel Group                           The Ritz Carlton
 The Rocco Forte Collection                        Rotana
 Shangri-La Hotels and Resorts                     Sheraton Hotels & Resorts
 Six Senses Resorts & Spas                         Sofitel Luxury Hotels
 Sol Melia Hotels & Resorts                        Starwood Hotels and Resorts
 Swissôtel Hotels & Resorts                        Taj Hotels, Resorts and Palaces
 Westin Hotels & Resorts




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Methodology

In the summer of 2010, an online survey was delivered to an extensive worldwide employer
database. The potential respondent database is comprised of more than 50,000 hospitality
professionals working in more than 70 countries. The potential respondents received an email
from TNS inviting them to participate in this survey, which was then accessed by a link to a
questionnaire which was hosted on a secure site by TNS. To maintain objectivity, the name of
                                                            00 recipients opened the email, while
                             of the survey itself.



Taylor Nelson Sofres PLC (TNS) is a leading market research and information group and is the

countries, allowing us to provide internationally consistent, up-to-the-minute and high quality
information and analysis. TNS Travel & Tourism is employed by a portfolio of global clients in the
leisure, tourism, hospitality and travel industries to undertake a range of research and
consultancy projects, designed to provide insight and knowledge.




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