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Targeting High Risk Events Prom and Graduation - Tampa Alcohol


									Tampa Alcohol Coalition:
Changing Alcohol Norms
                Ellen Snelling, M.S.

  Co-chair, Tampa Alcohol Coalition
              History of TAC

 Started as a committee of the Hillsborough
  County Anti Drug Alliance in 2001

 Concerns about underage drinking in Ybor City
  and high rate of alcohol-related crashes

 Hillsborough County was #1 in the state for
  alcohol-related crashes, injuries and fatalities

 TAC grew from 5 members in 2001 to over 100
  in 2006
        Tampa Alcohol Coalition
Over 100 members:
 Courts
 Law enforcement
 Schools
 Universities and colleges
 Parents
 Students
 Businesses
 Prevention and treatment
Mission: Prevent Underage and Other
High-Risk Drinking
                TAC Committees

 Law Enforcement
  DUI checkpoints, compliance checks, .02 violations,
  Fake ID, Responsible Vendor

 Education/ Media
  Alcohol awareness events, collaboration with universities
  and schools, media: PSAs, news stories, billboards; TAC
  web site, environmental prevention training

 Policy
  Local ordinances, state laws, school policy
Hillsborough County Sheriff’s DUI and
Underage Drinking Law Enforcement

7,134 DUI arrests made in Hillsborough County in 2005
            #1 in the State in DUI arrests
           DUI arrests- 18 to 20 year olds in
                Hillsborough County
                                                              496   482
    500                                     452         464

    400                               334

                   195    212


















18 to 20 year olds made up 4.6% of the licensed drivers, but comprised 7.6% of
DUI arrests and 12.8% of the drinking drivers in alcohol-related crashes (HCSO)
  Hillsborough County .02 Violations
• 10 .02 driving
 violations in 2004

• 79 .02 violations
  in 2005

• Increase due to
  Operation Teen

• GIS map made
  by HCSO Crime
  Analysis Dept.
  HCSO Responsible Vendor- Last Drink Survey

Persons arrested for DUI are asked where they were drinking.
Data is recorded- law enforcement investigates problem bars.
HCSO Deputy offers resources such as training and safe rides.
Hillsborough County’s 3 Pronged DUI

Enforcement- BATmobile, sobriety
 checkpoints, saturations
Prosecution- State Attorneys Office
 has a dedicated DUI prosecutor
Treatment- for multiple DUI offenders
 at Tampa Crossroads TRIAD
       Beverage Distributors

Pepin and JJ Taylor are members of TAC
Designated Driver programs
TIPS Training
Alert Cab and Tow to Go
Underage drinking education materials
Signs in convenience stores- check IDs,
 don’t sell to underage
   DUI Education for Offenders

DUI Counterattack
 Level I 12 hours of instruction
 Level II 21 hours of instruction
 Both levels include a substance abuse eval

MADD Victim Impact Panel
                        Alcohol-Related Fatalities
                                     Hillsborough     Pinellas        Orange
                                            73                   75
                   75                                                            75
# of Fatalities

                             64                                  74
                                             66                                  59
                            51                              48


                            2002           2003            2004                2005
                   Hillsborough County alcohol fatalities declined 25% since 2002
                   Note: Data obtained from Florida DHSMV.
 Florida Division of Alcoholic Beverages
 and Tobacco
 SUDS: Stop Underage Drinking and
  Sales, Florida Hotline 1-866-540-SUDS
 Compliance checks and underage
  drinking operations
 ABT conducts alcohol source
  investigations of underage DUIs and
  DUI crashes (ICARE)
 ABT agents collaborate with coalition,
  MADD, schools, other law enforcement
  agencies and universities
 TAC members observe ABT agents
  during underage operations
       Ybor City Entertainment District
 Ybor City entertainment
  district red area on GIS map
  (highest bar density- 87 liquor
  licenses within a few blocks)

 Most bars allow ages 18+

 Many “Drink Specials” offered

 Ybor has highest underage
  drinking arrests in the city

 High in assaults and drug
  arrests                           GIS map by Dr. Richard Scribner
        Tampa Police Department
 Undercover TPD officers and
  Alcoholic Beverage agents conduct
  compliance checks and underage
  drinking operations in Ybor City

 TPD patrols Ybor parking lots and
  alleys for drinkers

 Investigate party buses from

 Conduct DUI operations in and
  around Ybor

 Collaborate with universities, ABT
  and coalition
 City of Tampa Underage Drinking Arrests 2005

• 313 total underage
  drinking arrests in

• 269 (86%) underage
  drinking arrests in
  District 3, mainly in
  Ybor City

reference: TPD Crime
                 Underage Drinking Data
                   Hillsborough County                      Florida Statewide

       45%      41.3% 39.7%
       35%                                                   30.0%
       30%                                                        27.2%
       25%                             21.3%                              19.1%
       20%                                                                        16.8%
       15%                                     11.5%
                 Alcohol        Episodic   Drove After         Rode       Marijuana
                                 Heavy      Drinking         w/Drinker
                              Drinking (5+
                               Drinks in a
Source- 2005 YRBSS Survey of high school students- behaviors in past 30 days
             Student Education
 Law enforcement, TAC, treatment agencies and MADD
  collaborate to conduct educational events in schools for
  fall orientations and prior to homecoming, proms and

 Conduct mock impaired driving crashes, BATmobile
  display and use DUI simulator at schools, impaired
  driving education in all Driver’s Ed classes

 TAC website has resources for students

 Youth Activist trainings- sticker shock, media training
  and community activities

 USF, UT and HCC provide binge drinking and DUI
  prevention education for college students
Mock Crash at Blake High School
 Campaign to Stop Sales to Underage
 New campaign designed to
  educate sales clerks and
  store management

 Goal is to prevent alcohol
  sales to underage persons

 Signs to be placed in retail
  establishments in Tampa

 Based on Ft. Lauderdale’s
  underage drinking law
  enforcement campaign
                 Parent Education
 “Celebrate Safe” newsletter developed by the Mendez
  Foundation sent to school principals to distribute to parents

 TAC offers seminars to community: “Alcohol and the
  Adolescent Brain” presented by Dr. Aaron White, July 2006

 Media- “Plugged In” newspaper supplement; Keys to be
  Drug Free” underage drinking PSAs developed for print,
  radio, web and TV; Segment about underage drinking on
  local TV variety show, Billboards

 Underage Drinking Town Meeting

 Exhibits at community heath fairs and school events

 Parent resources on website
Keys to Be Drug Free Print Ad
Underage Drinking Billboard
Local Policies: Restrict Drink Specials
and Age 21 to Enter Bars
 TAC promotes restricting cheap drink specials, changing
  bar entrance age from 18 to 21 & earlier bar closing time

 Conduct annual SurveyUSA telephone opinion survey on
  alcohol policies and provide results to policy makers

 Collect data- to help promote research based policy

 TAC meets with city officials, police department and
  universities about college drinking problems and policy

 Past policy success: Child Protection Ordinance in Ybor
  (persons under the age of 18 are not permitted in Ybor
  after 11 PM on Thurs., Fri. and Sat. nights)
2006 SurveyUSA Alcohol Opinion Survey

 71% support age 21 to enter a bar

 62% support restricting drink specials

 75% against alcohol advertising on campus

 68% support changing bar closing time to 2 AM

    Telephone survey of 500 adults in Tampa Bay
  Do you think the age to get into Florida bars and
       clubs should be raised from 18 to 21?

Source: SurveyUSA Alcohol Opinion Surveys
GIS Maps to Promote Policy Change
 Greenery Pub- Bar Near USF Campus
• Jan 2006, Greenery Pub
  requests expansion
• Pub markets to USF
  students, features cheap
  drink specials
•TAC supported
  homeowners group effort
  to stop bar expansion
• Homeowners presented
  crime data, testimony,
  video outside of Pub
• May 2006, County
  Commission denied
            Cheap Drink Promotions
Drink Special flyers promoting free and cheap drinks are distributed by
bars to college students- in dorm rooms and on car windshields
How a Coalition Stopped an Irresponsible
Radio Program- Drunk Bitch Friday

Drunk Bitch Friday was a radio
program featuring women drinking.
DBF was part of the nationally
syndicated Lex and Terry Morning
Show, featured on 25 radio stations.
 “Chug, Chug, Chug, Drunk Bitch, Drunk
 Bitch, Drunk Bitch”

Show host Lex gave DB Charlee beer through
a beer bong during a DBF broadcast and
photos were posted on Lex and Terry website.
Women drank on the show until they got
drunk. Some threw up. Some passed out.
Tampa Alcohol Coalition Website

   Contact: Ellen Snelling

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