MBA in Pharmaceutical Marketing and Management: A Pharmacy and Graduate Business School Collaboration Model Fadi M. Alkhateeb, BSPharm, M.B.A., Ph.D., David A. Latif, Ph.D., Jennifer Snell, Pharm.D. School of Pharmacy, University of Charleston, Charleston, WV Background Results Discussion Although many schools now offer dual Most pharmacists preferred MBA Of the 150 mailed surveys, 30 were returned as undeliverable. A total of 57 PharmD/MBA (Masters of Business programs that are related to healthcare or responses were received giving a response rate of 47.5%. Administration) or MBA standalone pharmacy area (66%) over general MBA programs, very few of them offer an MBA Table 1. Comparison between the programs that offer MBA in Pharmaceutical Marketing & Management programs (33%). that specializes in Pharmaceutical University Name Total Credit Mode of instruction Marketing and Management. Average hours The majority of the respondents Cost expressed their interest in the online, Objectives SJU: MBA in Pharmaceutical Marketing $71,000 48 Online / campus EMBA evening and weekend MBA programs. The objectives of this exploratory study Drexel: MBA Pharmaceutical Management $54,000 51 Mixed were to (1) review the available literature University of Colorado: MBA in Health Administration $48,000 48 Mixed Pharmacists also expressed their interest with Pharmaceutical Management option on the MBA programs that are related to Rutgers: MBA in Pharmaceutical Management $ 75,000 60 Campus in MBA programs that focus on pharmacy and (2) investigate Management and finance courses and, to FDU: MBA in Pharmaceutical Management $70,000 51 Campus pharmacists’ perceptions and a lesser extent on marketing and Aspen University: MBA in Pharmaceutical $8,000 36 Online expectations about pursuing MBA Management & Marketing pharmacoeconomics topics degrees (Focus, type and program University of Sciences in Philadelphia (USP): MBA in $76,000 38 Mixed Pharmaceutical & healthcare Business The Capstone Project is a common setting). component of most MBA programs that Table 2: Descriptive characteristics for the respondents Table 3: Respondents preferences regarding Methods the MBA programs features allows students to apply knowledge and For the first objective, articles were Characteristics Want Do not Total Characteristics Freq(Percen skills to an actual work environment MBA want tage %) identified via searches of PubMed and IPA MBA Nature of the program Conclusion from inception to March 2011 related to Degree Evening 21 (58.3) This study provides insight for academic BSc 10 (31.2) 22 (68.8) 32 MBA programs for pharmacists. Pharm.D 7 (36.8) 12 (63.2) 19 Weekends 15 (41.7) programs that offer the MBA in Pharmacy Both degrees 2 (40) 3 (60) 5 Full time 0 (0) Programs at seven colleges/universities in Practice setting Specialization or dual PharmD /MBA programs the United States were examined and Community (Chain or 7 (25.9) 20 (74.1) 27 General MBA 15 (33.3) regarding useful parameters for Independent) compared regarding curriculum, Hospital Pharmacy 12 (44.4) 15 (55.6) 27 Pharm Marketing 0 (0) evaluating their students’ educational and Pharm Manag 9 (20.0) duration/flexibility, pharmacy-related Other 0 2 2 Health admin or 21 (46.7) professional capabilities. Pharmacist position a coursework, and hands-on training. Staff Pharmacist 1 (8.3) 11 (91.7) 12 Healthcare It may guide curricular revisions, leading PIC 2 (14.3) 12 (85.7) 14 Type of courses For the second objective, pharmacist Manager or director 14 (60.9) 9 (39.1) 23 wanted in the MBA to a more broadly educated pharmacist Gender program who is better prepared for management perception of the MBA programs was Male 11 (36.7) 19 (63.3) 30 Accounting 27 (71.1) evaluated through an online survey of a Female 8 (33.3) 16 (66.7) 24 positions in the pharmaceutical and Finance 32 (84.2) Possible Reimburse by healthcare industry. sample of 150 pharmacists working with employer for tuition/ fees a Marketing 16 (42.1) University of Charleston School of Yes (Full) 0 0 0 Pharmacoeconom 22 (58.0) Questions? Yes (partially) 9 (69.2) 4 (30.8) 13 Management 32 (84.2) Pharmacy as clinical preceptors in West No 10 (37.0) 17 (73.0) 27 Fadi M. Alkhateeb, Associate Professor College of Pharmacy University of Charleston, Charleston, WV 25304. Tel: + 1 304 357 4350 Fax: + 1 304 357 Virginia. a: significant at P< 0.05 4868. e-mail: firstname.lastname@example.org ADDRESS QUESTIONS TO: clauson@nova.