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					               MBA in Pharmaceutical Marketing and Management: A Pharmacy and Graduate
                                 Business School Collaboration Model
                                     Fadi M. Alkhateeb, BSPharm, M.B.A., Ph.D., David A. Latif, Ph.D., Jennifer Snell, Pharm.D.
                                                            School of Pharmacy, University of Charleston, Charleston, WV


Background                                                                                          Results                                                           Discussion
 Although many schools now offer dual                                                                                                                                  Most pharmacists preferred MBA
                                                     Of the 150 mailed surveys, 30 were returned as undeliverable. A total of 57
 PharmD/MBA (Masters of Business                                                                                                                                       programs that are related to healthcare or
                                                     responses were received giving a response rate of 47.5%.
 Administration) or MBA standalone                                                                                                                                     pharmacy area (66%) over general MBA
 programs, very few of them offer an MBA         Table 1. Comparison between the programs that offer MBA in Pharmaceutical Marketing & Management
                                                                                                                                                                       programs (33%).
 that specializes in Pharmaceutical               University Name                                          Total      Credit   Mode of instruction
 Marketing and Management.                                                                                 Average    hours                                            The majority of the respondents
                                                                                                           Cost
                                                                                                                                                                       expressed their interest in the online,
Objectives                                        SJU: MBA in Pharmaceutical Marketing                     $71,000    48       Online / campus EMBA
                                                                                                                                                                       evening and weekend MBA programs.
 The objectives of this exploratory study         Drexel: MBA Pharmaceutical Management                    $54,000    51       Mixed
 were to (1) review the available literature      University of Colorado: MBA in Health Administration     $48,000    48       Mixed                                   Pharmacists also expressed their interest
                                                  with Pharmaceutical Management option
 on the MBA programs that are related to          Rutgers: MBA in Pharmaceutical Management                $ 75,000   60       Campus
                                                                                                                                                                       in MBA programs that focus on
 pharmacy and (2) investigate                                                                                                                                          Management and finance courses and, to
                                                  FDU: MBA in Pharmaceutical Management                    $70,000    51       Campus
 pharmacists’ perceptions and                                                                                                                                          a lesser extent on marketing and
                                                  Aspen University: MBA in Pharmaceutical                  $8,000     36       Online
 expectations about pursuing MBA                  Management & Marketing                                                                                               pharmacoeconomics topics
 degrees (Focus, type and program                 University of Sciences in Philadelphia (USP): MBA in     $76,000    38       Mixed
                                                  Pharmaceutical & healthcare Business                                                                                 The Capstone Project is a common
 setting).                                                                                                                                                             component of most MBA programs that
                                                  Table 2: Descriptive characteristics for the respondents            Table 3: Respondents preferences regarding
Methods                                                                                                               the MBA programs features                        allows students to apply knowledge and
 For the first objective, articles were
                                                  Characteristics                 Want         Do not         Total    Characteristics         Freq(Percen             skills to an actual work environment
                                                                                  MBA          want                                            tage %)
 identified via searches of PubMed and IPA                                                     MBA
                                                                                                                       Nature of the program
                                                                                                                                                                      Conclusion
 from inception to March 2011 related to          Degree
                                                                                                                        Evening                21 (58.3)               This study provides insight for academic
                                                   BSc                            10 (31.2)    22 (68.8)     32
 MBA programs for pharmacists.                     Pharm.D                        7 (36.8)     12 (63.2)     19         Weekends               15 (41.7)               programs that offer the MBA in Pharmacy
                                                   Both degrees                   2 (40)       3 (60)        5          Full time              0 (0)
 Programs at seven colleges/universities in       Practice setting                                                     Specialization                                  or dual PharmD /MBA programs
 the United States were examined and               Community (Chain or            7 (25.9)     20 (74.1)     27         General MBA            15 (33.3)               regarding useful parameters for
                                                   Independent)
 compared regarding curriculum,                    Hospital Pharmacy              12 (44.4)    15 (55.6)     27
                                                                                                                        Pharm Marketing        0 (0)                   evaluating their students’ educational and
                                                                                                                        Pharm Manag            9 (20.0)
 duration/flexibility, pharmacy-related            Other                          0            2             2
                                                                                                                        Health admin or        21 (46.7)
                                                                                                                                                                       professional capabilities.
                                                  Pharmacist position a
 coursework, and hands-on training.                Staff Pharmacist               1 (8.3)      11 (91.7)     12         Healthcare
                                                                                                                                                                       It may guide curricular revisions, leading
                                                   PIC                            2 (14.3)     12 (85.7)     14        Type of courses
 For the second objective, pharmacist              Manager or director            14 (60.9)    9 (39.1)      23        wanted in the MBA                               to a more broadly educated pharmacist
                                                  Gender                                                               program                                         who is better prepared for management
 perception of the MBA programs was                Male                           11 (36.7)    19 (63.3)     30         Accounting             27 (71.1)
 evaluated through an online survey of a           Female                         8 (33.3)     16 (66.7)     24                                                        positions in the pharmaceutical and
                                                                                                                        Finance                32 (84.2)
                                                  Possible Reimburse by                                                                                                healthcare industry.
 sample of 150 pharmacists working with           employer for tuition/ fees a                                          Marketing              16 (42.1)
 University of Charleston School of                Yes (Full)                     0            0             0          Pharmacoeconom         22 (58.0)              Questions?
                                                   Yes (partially)                9 (69.2)     4 (30.8)      13         Management             32 (84.2)
 Pharmacy as clinical preceptors in West           No                             10 (37.0)    17 (73.0)     27                                                    Fadi M. Alkhateeb, Associate Professor College of Pharmacy University of
                                                                                                                                                                   Charleston, Charleston, WV 25304. Tel: + 1 304 357 4350 Fax: + 1 304 357
 Virginia.                                       a: significant at P< 0.05                                                                                         4868. e-mail: fadialkhateeb@ucwv.edu
                                                                                                                                                                                                                                      ADDRESS QUESTIONS TO:


                                                                                                                                                                                                                                      clauson@nova.

				
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