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					2011 media kit
   Every 20 years or so, a new legal media

   company comes along that captures the voice

   of the legal profession. L a w d r a g o n has

   redefined legal publishing on a unique online

   platform that offers lawyers the ability to

   connect with peers and clients throughout

   the world. There are the superlatives, of




•T h e            o r i g i n a L s
   course: Our list of the nation’s top lawyers,

   the L a w d r a g o n    5 0 0 , is unsurpassed
   in   esteem;    our     attorney   profiles   and

   libraries offer the most robust presence

   any professional can attain online; our

   news distribution service reaches 300,000

   readers. And then there’s the wit and style.




   lawdragon
                                                                                                                                                                          essentiaL
L e t ’ s ta k e a Lo o k at L aw d r a g o n ’ s




                                                                                                                                                                          eLeMents
profiLe




               The Lawdragon Profile provides an attorney his
                                                                                                                                                                                                                                                                             lawdragon
               online biography, library and evaluations. It is the

               key element to improved online presentation.

                                                                                                                                                                                                                                                                                         L aw d r a g o n
                                                                                                                                                                                                                                                                                         C u s to M
                                                                                                                                                                                                                                                                                         pubLishing
                                                                                                                                                                                                                                                                                lawdragon   An attorney can

                                                                                                                                                                                                                                                                                            promote his

                                                                                                                                                                                                                                                                                            accomplishments

                                                                                                                                                                                                                                                                                            and recognition in a

                                                                                                                                                                                                                                                                                            variety of sophisticated
   L aw d r a g o n M a g a z i n e
   + LegaL news                                                                                                                                                                                                                                                              lawdragon      presentations,

                                                                                                                                                                                                                                                                                            including reprints,
   Lawdragon’s Magazine and Online Legal
                                                                                                                                                                                                                                                                                            mini-magazines and
   News set the standard for quality in the legal
                                                                                                                                                                                                                                                                                            customized distribution
   industry and reach 200,000+ readers.

    Grossman   12/19/07   10:19 AM    Page 1




                                                                                                                       time
    Grossman   12/19/07   10:19 AM    Page 1

                   “ We thank you for considering our achievements worthy of being listed in the
                      Lawdragon 500 Leading Lawyers. It is humbling to be among our nation’s top
                      attorneys and an honor we don’t take lightly. As we continue the pursuit of
                      justice, weThanks to allstrive to embody the true spirit of the legal profession. ”
                                “
                                “ will always who considered my career worthyof being
                                 Thanks to all who considered my career worthyof being
                                                            Stuart Z. GroSSman and neal
                                 selected as a Lawdragon- 500 Leading Lawyer. It has been a. roth




                                                                                                                       tosave
                                 selected as a Lawdragon 500 Leading Lawyer. It has been
                                 a privilege to serve my clients and work with the finest
                                 a privilege to serve my clients and work with the finest
                                 colleagues imaginable. This great adventure continues…
                                 colleagues imaginable. This great adventure continues…
                                                                                                    ”
                                                                                                    ”
                                                                          – STUART GROSSMAN
                                                                         –        STUART GROSSMAN




                                                                                                                                                                             In this
                                                                                                                                                                           economy,
                                                                                                                       N
                                                                                                                                 o in-house counsel needs to                                                                the particular circumstances of each case.
                                                                                                                                 be told that litigation is costly
                                                                                                                                                                            seeking                                         Large litigation tends to be sui genesis. No


                                                                                                                                                                            an early
                                                                                                                                 and that large litigation is enor-                                                         rule fits every case, and the reasons to avoid
                                                                                                                       mously costly. One of the many ways to                                                               an early settlement will not always apply.

                                                                                                                                                                        settlement is
                                                                                                                       reduce litigation costs is to settle cases                                                              There are cases where a suggestion of
                                                                                                                       early when that can be done at a reason-                                                             early mediation is not a sign of significant
                                                                                                                       able expense. Early settlements avoid not
                                                                                                                                                                        a sign of good                                      weakness. For example, if what is involved


                                                                                                                                                                          judgment –
                                                                                                                       only litigation costs but also risk to the                                                           is a disagreement between contracting par-
                                                                                                                       client’s reputation, management distrac-                                                             ties, the parties are likely to have discussed

                                                                                                                                                                        not weakness.
                                                                                                                       tions and the possibility of an adverse                                                              resolution before litigation commenced. If
                                                                                                                       outcome. Ultimately, the question is: What                                                           properly presented, mediation may be put
                                                                                                                       is the cost of these benefits of early settle-                                                       forward as merely a continuation of those
                                                                                                                       ment? Not every case should be settled                By Gr EG ory a. mark El                        efforts even if a lawsuit has been filed.
                                                                                                                       early. Companies have good reasons to                                                                   As to the other arguments, the relative
                                                                                                                       avoid early settlements. And certainly           easier it is to develop an effective strategy.      strength of a party’s case generally gets
                                                GROSSMAN ROTH, P.A.
                                                GROSSMAN ROTH, P.A.                                                    opponents can be unreasonable in their           If and when a decision is made to explore           either better or worse during discovery.
                                                         TRIAL LAWYERS                                                 demands. However, with major cases it            a resolution, it is necessary to decide how         Knowledgeable inside and outside counsel
                                                         TRIAL LAWYERS                                                 generally makes sense to at least evaluate       to approach the opposition. For reasons             may have some insight early in a case into
                                                                                                                       the benefits of early settlement.                described below, it is often useful to enlist       whether improvement or deterioration of
                                                     www.grossmanroth.com                                                 E a r ly C a sE a s sE s s mE N t             the services of a mediator.                         the prospects of success is likely. At the
                                                     www.grossmanroth.com
                                                                                                                       To evaluate whether an early settlement                  E a r ly s E t t lE m E Nt                  same time, counsel often does not know
                                                                                                                       overture is prudent, counsel must assess         There are several arguments often made              what the other side has in the way of evi-
                                                                                                                       the case as thoroughly as possible. What         against early settlement talks and me-              dence or what might lurk in voluminous,
                              CORAL GABLES         B O CA R ATO N   F O RT L AU D E R DA L E   S A R A S OTA
                              CORAL GABLES         B O CA R ATO N   F O RT L AU D E R DA L E   S A R A S OTA           are the underlying facts, applicable law and     diation, including:                                 and so far unreviewed, emails.
                                                                                                                       considerations bearing on the settlement          Raising the issue of settlement early                Therefore, a lawyer or client cannot
                                                                                                                       value of the litigation? There should be a       is a sign of weakness;                              be certain if the case will get better or
                                                                                                                       focus on both liability and damage issues.        The case may get better with discovery;           worse. Although disclosing your main
               Stuart Z. Grossman          OF COUNSEL               MEDICAL                      LEGAL INVESTIGATORS
                                                                                                 leGal InVeStIGatorS   Often this analysis must be done with in-         The mediation process will reveal                 themes in the mediation may have some
               Stuart Z. Grossman          OF COUNSEL               MEDICAL                      LEGAL INVESTIGATORS
               Neal A. Roth                Claudia B. Greenberg     INVESTIGATORS                Robert E. Lees
                                                                                                 Osvaldo Cabrera       complete information because discovery           information to the opponents; and                   downside, it is not often a great downside
               Neal A. Roth                Claudia B. Greenberg     INVESTIGATORS                Osvaldo Cabrera       will not be complete and may not have             Some hard-nosed litigation will soften            and needs to be weighed against the
               Andrew B.Yaffa              Richard S. Masington     Scott McCarthy               Rudy M. TothJr.
                                                                                                 Albert Nabut,
               Andrew B.Yaffa              Richard S. Masington     Scott McCarthy               Albert Nabut, Jr.     even started if an “early” settlement is         up the other side.                                  value of an early resolution. As a result,
               Gary M. Cohen                                        Marling Santiago
               Gary M. Cohen                                        Marling Santiago                                   contemplated. Nonetheless, the more com-            Each of these points has some validity.          we come back to the conclusion that an
               William E. Partridge                                 Jill A. Dobrinsky, R.N.                            prehensive the initial case assessment, the      However, the weight of each depends on              overall evaluation must be done based on
               William E. Partridge                                 Jill A. Dobrinsky, R.N.
               Natasha Cortes                                       Diana L. Tershakovec,
               Natasha Cortes                                       Diana L. Tershakovec,
               Seth Miles                                           A.R.N.P.
               Seth Miles                                           A.R.N.P.                                                                                                 I s s u e 11   57   l aw d r a g o n . c o m
                 onLine profiLe
essentiaL eLeMent #1:

        your

                        k e y C o M p o n e n t s t h at d r i v e
                                       your onLine oMnipresenCe
  Library




                                               The Lawdragon Profile is the
                                               engine that drives improved
                                               online performance for an
                                               attorney and firm. We publish
  reviews




                                               biographical information, lawyer
                                               limelights, libraries of audio,
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                                               thousands of lawyers, helping
  firM profiLe




                                               them attain better search results
                                               through our news platform.
  essentiaL eLeMent #2:


CustoM MiCro
    pubLishing
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                          Lawdragon Custom Publishing
                          combines the editorial
          lawdragon       distinction of Lawdragon
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                          We offer a suite of customized
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                          individual covers and reprints to
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   lawdragon              to the nation’s best lawyers.
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            + LegaL
               news
                            Advertising in Lawdragon’s annual
                            magazine provides the ultimate
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                            image. It is the ultimate who’s
                            who of the U.S. legal profession                                                                                                                                                                                                             Lawdragon’s Online Legal

                            and the place to see and be seen.                                                                                                                                                                                                            News is read by more than

Grossman   12/19/07   10:19 AM    Page 1
                                                                                                                                                                                                                                                                         200,000 lawyers, executives and


                                                                                                                   time
Grossman   12/19/07   10:19 AM    Page 1

               “ We thank you for considering our achievements worthy of being listed in the

                                                                                                                                                                                                                                                                         individuals who are interested in
                  Lawdragon 500 Leading Lawyers. It is humbling to be among our nation’s top
                  attorneys and an honor we don’t take lightly. As we continue the pursuit of
                  justice, weThanks to allstrive to embody the true spirit of the legal profession. ”
                            “
                            “ will always who considered my career worthyof being
                             Thanks to all who considered my career worthyof being
                                                        Stuart Z. GroSSman and neal
                             selected as a Lawdragon- 500 Leading Lawyer. It has been a. roth




                                                                                                                   tosave
                             selected as a Lawdragon 500 Leading Lawyer. It has been
                             a privilege to serve my clients and work with the finest
                             a privilege to serve my clients and work with the finest
                                                                                                 ”
                                                                                                                                                                                                                                                                         the justice system. We distribute
                             colleagues imaginable. This great adventure continues…
                             colleagues imaginable. This great adventure continues…
                                                                      – STUART GROSSMAN
                                                                                                 ”
                                                                     – STUART GROSSMAN




                                                                                                                                                                                                                                                                         a weekly email, and publish daily
                                                                                                                                                                         In this
                                                                                                                                                                       economy,
                                                                                                                   N                                                                                                                                                     news items, lawyer profiles,
                                                                                                                             o in-house counsel needs to                                                                the particular circumstances of each case.
                                                                                                                             be told that litigation is costly
                                                                                                                                                                        seeking                                         Large litigation tends to be sui genesis. No


                                                                                                                                                                        an early
                                                                                                                             and that large litigation is enor-                                                         rule fits every case, and the reasons to avoid
                                                                                                                   mously costly. One of the many ways to                                                               an early settlement will not always apply.

                                                                                                                                                                    settlement is
                                                                                                                   reduce litigation costs is to settle cases                                                              There are cases where a suggestion of
                                                                                                                   early when that can be done at a reason-                                                             early mediation is not a sign of significant
                                                                                                                   able expense. Early settlements avoid not
                                                                                                                                                                    a sign of good                                      weakness. For example, if what is involved


                                                                                                                                                                      judgment –
                                                                                                                   only litigation costs but also risk to the                                                           is a disagreement between contracting par-




                                                                                                                                                                                                                                                                         practitioner columns and press
                                                                                                                   client’s reputation, management distrac-                                                             ties, the parties are likely to have discussed

                                                                                                                                                                    not weakness.
                                                                                                                   tions and the possibility of an adverse                                                              resolution before litigation commenced. If
                                                                                                                   outcome. Ultimately, the question is: What                                                           properly presented, mediation may be put
                                                                                                                   is the cost of these benefits of early settle-                                                       forward as merely a continuation of those
                                                                                                                   ment? Not every case should be settled                By G rE G o ry a . m a r k E l                 efforts even if a lawsuit has been filed.
                                                                                                                   early. Companies have good reasons to                                                                   As to the other arguments, the relative
                                                                                                                   avoid early settlements. And certainly           easier it is to develop an effective strategy.      strength of a party’s case generally gets
                                            GROSSMAN ROTH, P.A.

                                                                                                                                                                                                                                                                         releases. All of our content helps
                                            GROSSMAN ROTH, P.A.                                                    opponents can be unreasonable in their
                                                                                                                   demands. However, with major cases it
                                                                                                                                                                    If and when a decision is made to explore
                                                                                                                                                                    a resolution, it is necessary to decide how
                                                                                                                                                                                                                        either better or worse during discovery.
                                                                                                                                                                                                                        Knowledgeable inside and outside counsel
                                                     TRIAL LAWYERS
                                                     TRIAL LAWYERS                                                 generally makes sense to at least evaluate       to approach the opposition. For reasons             may have some insight early in a case into
                                                                                                                   the benefits of early settlement.                described below, it is often useful to enlist       whether improvement or deterioration of
                                                 www.grossmanroth.com                                                 E a r ly C a sE a s sE s s mE Nt              the services of a mediator.                         the prospects of success is likely. At the
                                                 www.grossmanroth.com
                                                                                                                   To evaluate whether an early settlement                  E a r ly s Et t l E m E N t                 same time, counsel often does not know
                                                                                                                   overture is prudent, counsel must assess         There are several arguments often made              what the other side has in the way of evi-
                                                                                                                   the case as thoroughly as possible. What         against early settlement talks and me-              dence or what might lurk in voluminous,




                                                                                                                                                                                                                                                                         create a stronger online identity
                          CORAL GABLES         B O CA R ATO N   F O RT L AU D E R DA L E   S A R A S OTA
                          CORAL GABLES         B O CA R ATO N   F O RT L AU D E R DA L E   S A R A S OTA           are the underlying facts, applicable law and     diation, including:                                 and so far unreviewed, emails.
                                                                                                                   considerations bearing on the settlement          Raising the issue of settlement early                Therefore, a lawyer or client cannot
                                                                                                                   value of the litigation? There should be a       is a sign of weakness;                              be certain if the case will get better or
                                                                                                                   focus on both liability and damage issues.        The case may get better with discovery;           worse. Although disclosing your main
           Stuart Z. Grossman          OF COUNSEL               MEDICAL                      LEGAL INVESTIGATORS
                                                                                             leGal InVeStIGatorS   Often this analysis must be done with in-         The mediation process will reveal                 themes in the mediation may have some
           Stuart Z. Grossman          OF COUNSEL               MEDICAL                      LEGAL INVESTIGATORS
           Neal A. Roth                Claudia B. Greenberg     INVESTIGATORS                Robert E. Lees
                                                                                             Osvaldo Cabrera       complete information because discovery           information to the opponents; and                   downside, it is not often a great downside
           Neal A. Roth                Claudia B. Greenberg     INVESTIGATORS                Osvaldo Cabrera       will not be complete and may not have             Some hard-nosed litigation will soften            and needs to be weighed against the
           Andrew B.Yaffa              Richard S. Masington     Scott McCarthy               Rudy M. TothJr.
                                                                                             Albert Nabut,
           Andrew B.Yaffa              Richard S. Masington     Scott McCarthy               Albert Nabut, Jr.     even started if an “early” settlement is         up the other side.                                  value of an early resolution. As a result,



                                                                                                                                                                                                                                                                         for an attorney and firm.
           Gary M. Cohen                                        Marling Santiago
           Gary M. Cohen                                        Marling Santiago                                   contemplated. Nonetheless, the more com-            Each of these points has some validity.          we come back to the conclusion that an
           William E. Partridge                                 Jill A. Dobrinsky, R.N.                            prehensive the initial case assessment, the      However, the weight of each depends on              overall evaluation must be done based on
           William E. Partridge                                 Jill A. Dobrinsky, R.N.
           Natasha Cortes                                       Diana L. Tershakovec,
           Natasha Cortes                                       Diana L. Tershakovec,
           Seth Miles                                           A.R.N.P.
           Seth Miles                                           A.R.N.P.                                                                                                 I s s u e 11   57   l aw d r a g o n . c o m
                audienCe
Lawdragon was created for
the needs of an attorney in the
Internet Age. It is critical that
every attorney work to enhance
                                      L aw d r a g o n
their online image, as 1.3 billion       onLine
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elite lawyers are more focused on     Page views per visit                                    4.75
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through the extraordinary values of               sites                          Minutes              growth
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