Frequent Flyer by huanghengdong


									Frequent Flyer

                                                             A Qantas Frequent Flyer Direct Earn card
                                                        provides members with the opportunity
                                                        to link their credit or debit card directly to their
                                                        Frequent Flyer membership to maximise points,
                                                        consolidating all points earned into one account.
                                                        A Direct Earn card also enables members to earn
                                                        points twice on single transactions – once with
                                                        any of over 400 partners and then again by paying
                                                        with the Direct Earn card.
Qantas Frequent Flyer is Australia’s leading loyalty         Qantas Frequent Flyer introduced its
program with 5.8 million members at 30 June             Restaurants Program in April 2009, commencing
2009. Members can earn points into their single         with more than 150 partner restaurants, bars
Frequent Flyer account with over 400 program            and cafes that allow members to earn points
partners in Australia and worldwide – including         when they dine. Plans are underway for further
car rental companies, hotels, financial institutions,   expansion across the country.
restaurants and retailers – and use their points to          The Woolworths Group became a Qantas
redeem on Qantas, Jetstar and 23 partner airlines;      Frequent Flyer program partner in June 2009.
or online at the Qantas Frequent Flyer Store,           The alliance has united two of Australia’s most
strengthened to offer over 1,000 products,              recognised and iconic brands and delivers greater
services and vouchers. The program is uniquely          reward opportunities for consumers through their
positioned to recognise and reward the Qantas           everyday shopping. Members will be able to earn
Group’s most frequent and valuable customers.           points at Woolworths and Safeway supermarkets,
    Qantas Frequent Flyer has made fundamental          Woolworths and Safeway Liquor, Big W, Dick
enhancements to the program over the past               Smith, Tandy, BWS and Woolworths Caltex fuel
12 months.                                              outlets once the program is fully rolled out.
    Qantas and Jetstar ‘Any Seat Awards’ were                Qantas Frequent Flyer is focused on further
introduced in July 2008, allowing members               expansion of its program partners, and is planning
to use points for any available seat, including         investments in systems and data analytics to
taxes and charges, on any flight with a QF or JQ        support its anticipated growth in members.
flight number. The ‘Points Plus Pay’ option allows           A minority Australian initial public offering
members to pay the difference where they do not         of the Qantas Frequent Flyer business has now
have enough points.                                     been ruled out.

                                                        Frequent Flyer Key Figures 2008/09 2007/08
                                                        Revenue ($m)                 1,133     849
                                                        Underlying Earnings
                                                        Before Interest and Tax ($m)   226     128
                                                        Earnings Before Interest
                                                        and Tax ($m)                   310     128
                                                        Membership (millions)           5.8     5.3
                                                        (Full Time Equivalent)           71      53
36 Qantas Annual Report 2009
                                MANAGER LOYALTY
                                MELINDA THORN
                               “With the new Qantas
                                Frequent Flyer-
                                Woolworths Group
                                partnership, by using a
                                Qantas Frequent Flyer
                                Direct Earn card and a
                                Woolworths Everyday
                                Rewards card, an
                                average family of four
                                could clock up enough
                                points each year for a
                                return flight from
                                Melbourne to the Gold
                                Coast or from Sydney to
                                Hamilton Island.”

37 Qantas Annual Report 2009

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