Who Is Doing This? Contact Information San Lorenzo Valley
The Cougar Card is backed by For complete details and to become an High School
several locally owned offering merchant go to cougarcard.org or
businesses who want to bring send an email to email@example.com.
more funds to youth programs.
Each merchant will be promoted
via existing web-based businesses (i.e.
Hwy9.com, Felton.com, BoulderCreek.com
Sample Merchant Offers
These are only sample offers and are only
used to generate ideas for new merchants.
and BenLomond.com), social networks and
traditional print media. Advertising on these
web properties will be used to encourage the
sale of the Cougar Card and encourage
These sample offers are not real:
• Blackfoot Golf Course — Purchase 9 holes
• The Bike Shop — 10% off bike tune-up, ski- The SLV High School Athletics Program has
business participation through online
tune, or snowboard tune-up. developed a fundraising program to raise
marketing and display ads. Special
recurring funds for its Athletic programs. The
recognition on these sites will come in the • Double Shot Coffee — Receive Large Latte
or Mocha for Medium charge. ability to raise funds through this program is
form of a participation logo and an online
not limited to Athletics. Every high school
display badge. These websites receive an • John’s Sports — 20% off any purchase youth organization willing to put effort into
average of 20,000 unique visitors each month.
• Great Harvest — Buy two loaves at regular card sales can raise funds for their program.
Additional Items price, get one loaf of equal or lesser value SLVHS Athletics splits the profits from each
for free. sale with the selling youth organization.
Window decals, flyers, posters and other print
media will be created to display in • Jammin’ Juice — 20% off any purchase
participating merchant windows. Cards may • Papa Dave’s Pizza — Buy Large Special Pizza
be purchased online at cougarcard.org at regular price, get Medium One Topping
through your PayPal or Google Checkout for free.
• Red Hot Roasters — Buy 1 20oz. drink and
Cards are available for purchase now and will get one free.
be delivered beginning in January 2011. Cards • The Birds Nest — Buy appetizer, entree and
expire at at the end of each year. Cards have a drink, receive entree up to $15.00 for free.
face value of $20. Each youth organization
• Boulder Deli — Buy one deli sandwich and
receives half the profit for each card sold. The
receive the second sandwich free (Monday
remaining funds, less expenses go to the
athletic department. ALL FUNDS, LESS
MINIMAL EXPENSES, ARE DISTRIBUTED TO • Giuseppe’s — Buy an entree at regular price
SLVHS YOUTH PROGRAMS. get a free dessert. The Cougar Card entitles its owner a discount
or a free offer from participating merchants.
SIGN UP TODAY TO We target only local businesses to participate
COUGARCARD.ORG in this win-win program. Unlike other
PLACE YOUR DEAL AND “discount cards”, this program does not solely
SUPPORT LOCAL c/o iHwy, Inc. target fast food chains or a single merchant.
And most important, 100% of the profits stay
13200 Hwy 9, Suite D
YOUTH PROGRAMS 10/11 Boulder Creek, CA 95006 local to support youth programs.
How It Works
The Cougar Card entitles its owner a discount
A WIN-WIN PROGRAM
Participating merchants may offer a 2 for 1 discount, free upgrade or percentage discount on food
or a free offer from participating merchants.
and non-food items and control the content of their online listing. Businesses benefit in the
We target local businesses to participate in
this win-win program. Unlike other “discount
cards”, this program does not solely target • Drive traffic to your business
fast food chains or a single
• Change the offer for seasonal promotions
vendor. And most important,
100% of the profits stay local to • New customer opportunities
support youth programs. The only • Directly supports SLV High School athletics, youth programs, and their families–—generations of
funds not distributed to local customers for your business. 100% of proceeds from the sale of Cougar Cards go directly to
programs are those used to promote the student programs.
program or cover the costs of materials.
• Up-sell possibilities (drinks, desserts and/or accessory items)
The Cougar Card is available for purchase at
local events or on the cougarcard.org website • Online brand exposure including logo, business information, discount offering.
each year beginning in January. Each card • The directories and web properties in this program are highly optimized for online search engine
costs $20. During the introductory period exposure. Connecting with these engines brings more tourists to your store and into the SLV
from January 1st through February 28th the area.
card will be sold with a 25% discount.
• Window signage to promote participation will be provided.
Who Can Join • Facebook and other social media exposure
Any local merchant may join the program by
All merchants have to do is offer a discount — we do all the work of marketing the card to a proven
signing up at cougarcard.org. Merchants
audience — friends, neighbors and families of Cougars.
receive a Cougar Card window decal to
advertise their participation. Every Anchor Merchant
participating merchant receives a Search
Engine Optimized listing on the Cougar Card We are looking for 2-4 businesses who will participate in the Anchor Program. These early adopters
site. Each merchant has complete will help defray the cost of printing the Cougar Card. In return, your logo or brand will be placed on
control over their listing and the back of the card. And, we’ll increase your exposure on the Merchant Directory website. The cost
can change or remove an offer to participate in the Anchor Merchant
a t a n y t i m e . We a s k t h a t Program is $250.
merchants keep offers valid for Marketing & Promotion Coffee Nine
at least a 30 or 60 day period. Business Name: Coffee Nine
The Cougar Card is promoted through a
Who Can Make Money? professionally designed web application Address: 9509 Hwy 9
Ben Lomond, CA 95005
Any SLVHS youth organization can offer the (cougarcard.org) that allows merchants to
sign up to participate and card users to Phone: (831) 336-4521
card to generate funds for their own
program. search for merchant offers. The application URL: http://coffeenine.com
allows users to purchase cards and will allow Business Hours: 5AM - 2PM Mon - Sun
PRE-PURCHASE YOUR existing card holders to register their card
for additional merchant offers.
Offer: Cougar Card holders enjoy a
free Coffee upgrade.