BioMed Central provides life sciences marketers with a deep

“BioMed Central provides life sciences marketers with a deep level of segmentation and targeting which is a key component to marketing effectiveness.” Hamid Ghanadan, President, The Linus Group Advertising with BioMed Central...................................2–3 Journals and Websites...................................................4–5 Demographics...............................................................6–7 Digital Advertising.......................................................8–10 Supplements...................................................................11 Rates..............................................................................12 Contact .........................................................................13 ADVERTISING with BioMed Central BioMed Central is the open access publisher committed to the free widespread dissemination of scientific research. In addition to producing over 190 peer-reviewed open access journals, BioMed Central also publishes a range of subscription services across the whole of biology and medicine. We have a dedicated team who specialize in providing the very best advertising and sponsorship packages. With over 950,000 registered users, we offer targeting opportunities to a high quality audience of researchers, authors, peer reviewers and Editorial Board members, giving you the perfect back-drop for marketing your products and services. Key benefits include: • • • • • • High traffic – infinite traffic levels generated by freely accessible online content indexed and searchable via Google, PubMed/MEDLINE and other search engines Targeted demographics – select your audience by geographic area, discipline, job title and technique Scalability – wide reach in life sciences and healthcare High quality content – over 190 open access peer-reviewed journals New online ad technologies – diverse and flexible range of advertising options Detailed tracking and measurement – experienced account handlers, campaign optimization and 3rd party reporting Reach influential users with purchasing power Principal Investigator / Lab Head / Senior Researcher Consultant / Attending Physician Senior Registrar / Senior Resident President / CEO / Director Research Director / Institute Head 70,086 47,412 8,295 7,331 5,599 Some of BioMed Central’s advertisers and sponsors include: 2 TRAFFIC ANALYSIS Global reach 32.26% North America 28.66% Europe 27.80% Asia South America 2.55% Africa 1.93% Australia 1.87% Unknown 4.93% “Thank you for working with us on a successful Genomics campaign.” Media Planner, Mediacontacts, Boston Advertising statistics • • • • • • 27,491,671 page views per month 9,498,430 user sessions per month 983,459 total registered users 86,749 total direct email addresses 435,710 total sponsored email newsletter addresses 8,700 new registrants per month Statistics are correct for November 2008 BioMed Central’s Google PageRank is 8/10 Page Rank 3 JOURNALS AND WEBSITES With highly influential Editorial Boards and excellent Impact Factors, BioMed Central provides you with a powerful marketing platform to help reach your target audience. Top BioMed Central journals with Impact Factors: Arthritis Research & Therapy BMC Biology BMC Bioinformatics BMC Evolutionary Biology BMC Genomics Breast Cancer Research Critical Care Genome Biology Molecular Pain Respiratory Research Retrovirology Impact Factor: 4.04 Impact Factor: 5.06 Impact Factor: 3.49 Impact Factor: 4.09 Impact Factor: 4.18 Impact Factor: 4.37 Impact Factor: 3.83 Impact Factor: 6.59 Impact Factor: 4.13 Impact Factor: 3.62 Impact Factor: 4.04 For a full list of BioMed Central’s journals, and their impact factors, visit our website www.biomedcentral.com/browse/journals BioMed Central publishes journals in all areas of biology and medicine Public Health 24 journals Bioinformatics and Genomics 16 journals Cancer 14 journals Neuroscience and Neurology 13 journals Infectious Diseases 11 journals Musculoskeletal Disorders and Immunology 11 journals Emergency Medicine and Critical Care 5 journals Plant Biology 5 journals 4 Other journal subject areas: Anesthesiology Blood Disorders Dermatology Family Practice Geriatrics Microbiology Nutrition Paediatrics Pregnancy and Childbirth Structural Biology Urology Biochemistry Cardiovascular Disorders Developmental Biology Gastroenterology Medical Genomics Molecular Biology Ophthalmology Pharmacology Psychiatry Surgery Veterinary Research Biotechnology Cell Biology Endocrine Disorders Genetics Medical Imaging Nursing Oral Health Physiology Pulmonary Medicine Systems Biology Women’s Health For a full list of all the BioMed Central subject areas visit www.biomedcentral.com/browse/bysubject Gateways and other areas of coverage Gateways are collections of content and resources from journals and sites published by BioMed Central, of interest to researchers in particular subject areas. Associate your brand and advertising campaign with one of our Gateways: • • • • • • • • • • • • Bioinformatics and Genomics Gateway Cancer Gateway China Gateway Diabetes Gateway Global Health Gateway Microbiology and Infectious Diseases Gateway Microarrays Gateway Neuroscience, Neurology & Psychiatry Gateway Nutrition Gateway Respiratory Gateway RNAi Gateway Systems Biology Gateway 5 DEMOGRAPHICS – REGISTERED USERS Target over 950,000 registrants With over 950,000 registered users in life sciences and healthcare around the globe, advertising on BioMed Central’s network of websites provides comprehensive targeted reach across all areas of biology and medicine. For a full, up to date breakdown please contact your sales representative. Geographic distribution USA 299,663 UK 139,479 Canada 38,064 India 33,440 Australia 31,814 China 27,735 Germany 25,672 Brazil 22,267 France 18,856 Italy 17,608 Mexico 15,223 Spain 13,812 Japan 12,964 Netherlands 11,888 Sweden 7,883 Belgium 7,940 Philippines 7,663 Egypt 7,576 Turkey 7,201 Argentina 7,165 Taiwan 7,065 Switzerland 6,422 Colombia 6,420 Portugal 6,200 Ireland 5,838 Israel 5,749 Type of Institution Academic 444,062 Hospital 180,688 Other 127,010 Commercial/Industrial 50,578 Private Institution 46,155 Government 38,395 Job Title / Position Graduate Student/Post Graduate 146,659 University Teacher/Researcher/Educator 84,085 Principal Investigator/Lab Head/Senior Researcher 69,366 Post Doctoral Researcher 54,062 Consultant/Attending Physician 46,952 Nurse 39,616 Department Head/Faculty Head 33,490 Research/Laboratory Scientist 30,272 Medical Student 30,057 Junior Doctor/Resident/Fellow 29,578 Technician/Assistant 20,437 Librarian 14,859 Manager 14,350 Pharmacist 10,888 Journalist/writer/editor 10,784 Family Physician 8,287 Senior Registrar/Senior Resident 8,210 President/CEO/Director 7,250 Research Director/Institute Head 5,543 House Officer/Intern 4,383 Clinical Trial Coordinator 4,354 Product Manager 3,950 Paramedic 3,642 Dentist 3,476 6 Techniques Books/journals/information services 175,846 Computer hardware/software 73,967 DNA technology 72,286 Biochemicals/reagents 69,111 PCR methods 62,211 Electrophoresis 54,467 Cell culture/Tissue culture 50,169 General laboratory equipment 49,913 DNA-Protein interaction 49,163 Drug discovery 48,868 Genetic analysis 47,780 Protein analysis/extraction 46,760 Microscopy 45,087 Microbiological methods 44,722 Immunofluorescence/Immunocytochemistry 43,800 Gel imaging 41,788 RNA technology 40,513 Cell signalling 39,950 Fluorescence/luminescence 39,896 Chromatography/HPLC 38,998 Antibody reagents 38,520 Microarrays 38,061 Cell death 34,367 Cell cycle 34,178 Proteomics 33,482 Antibody preparation 33,410 Oligonucleotides 32,858 Histology techniques 31,402 Separation techniques 31,287 Laboratory disposables 29,830 Carbohydrate/glycoprotein methods 29,730 Mass spectroscopy 29,504 High throughput screening 27,158 Cell Adhesion/Motility 26,600 Transgenics 26,353 Radiochemicals/radiography 24,158 Cytogenetics 23,715 X-ray crystallography 20,807 Stem cells 18,994 Medicine Cancer 89,375 Cardiovascular disorders 68,986 Infectious diseases 65,327 Neurology 53,437 Public health 52,118 Emergency medicine 48,393 Women's health 47,281 Musculoskeletal disorders 46,513 Health services research 46,412 Psychiatry 44,911 Clinical pharmacology 44,400 Clinical pathology 42,785 Paediatrics 42,476 Critical/intensive care 42,144 Medical research methodology 41,765 Nursing 41,686 Medical education 40,304 Complementary and alternative medicine 39,973 Blood disorders 39,655 Endocrine disorders 39,206 Surgery 38,904 Gastroenterology 38,704 Medical genetics 37,949 Pulmonary medicine 35,695 Medical ethics 34,590 Pregnancy and childbirth 33,710 Medical informatics and decision making 33,225 Family practice 31,120 Dermatology 30,917 Medical imaging 30,749 Anesthesiology 29,758 Nephrology 28,575 International health and human rights 28,248 Geriatrics 26,800 Ear, nose and throat disorders 25,527 Urology 24,885 Nutrition 24,787 Palliative care 23,586 Ophthalmology 21,905 Oral health 20,423 Medical physics 19,979 Medical Genomics 3,604 Biology Cell biology 119,168 Genetics 116,251 Molecular biology 99,155 Biochemistry 97,323 Immunology 94,896 Biotechnology 84,253 Neuroscience 83,718 Microbiology 83,336 Pharmacology 80,341 Genomics 71,976 Physiology 71,244 Bioinformatics 63,383 Chemical biology 60,727 Structural biology 59,054 Developmental biology 58,631 Evolutionary biology 42,488 Plant biology 40,112 Ecology 33,787 Zoology 12,513 Veterinary research 11,660 Systems biology 9,638 All figures are correct as of November 2008. Some categories allow registrants to select multiple options. 7 DIGITAL ADVERTISING OPTIONS Build your brand and measure your response – with guaranteed ROI BioMed Central specializes in personalizing advertising and sponsorship packages to help you inform and attract new customers quickly and efficiently. Whether you need to target a particular niche group, increase brand awareness or generate leads – the size and diversity of our advertising network provides you with the best marketing opportunities in biomedical science with a tangible return on your investment. Leaderboards 728x90 pixels (top position) Skyscrapers 160x600 or 120x600 pixels Advertising banners 468x60 pixels Search advertising – text advertisements Expandable banners 468x350, 798x270, 400x600 MPU 300x250 pixels IMPACT FACTOR 5.06 BioMed Central The Open Access Publisher BioMed Central supports expandable banners, video banners and most kinds of rich media such as flash animation. 8 EMAILING High open rates – high quality - clean opt-in lists DIRECT EMAILS Communicate directly with your target audience through rental of a targeted segment of our 85,000 opt-in third party email address list. BioMed Central’s email lists have excellent open rates, are maintained as clean lists and contain opt-in only email addresses. Email list selection can be based on geographic location, specialty or job title. SPONSORED EMAILS Advertising space is available on BioMed Central’s newsletter update, sent out twice per month to over 425,000 registrants. Your marketing messages can be targeted demographically to a segment of the list, ensuring that only your preferred recipients view your advertisements. Advertising space is also available on journal and subject article alerts allowing you to communicate your message to users in a specific subject area or community. EMAIL OPT-IN SIGN UPS Collect your own advertising leads by placing your newsletter on BioMed Central’s registration page as a sign-up box option. BioMed Central receives over 8,500 new registrants per month and your opt-in subscriber box will only appear to users whose interests and geographic location are relevant to your offering. CREATIVE SERVICES BioMed Central offers expert assistance to help you with your campaign, by working with you to understand your product and interpret your message. Our experienced creative team can produce banners, direct email copy or manage your link-through page to ensure your campaign has maximum impact. PREMIUM MARKETING OPPORTUNITIES New journal launches BioMed Central publishes over 190 journals and new open access titles are launched regularly. Sponsorship of a new journal can place your company at the cutting edge of new fields where you can become a brand leader with first mover advantage. Image of the Month and Biology Image Library Image of the Month and Biology Image Library are both sponsorship opportunities that allow you to reach your audience while associating your brand with high quality images appealing to both life science and healthcare professionals. BioMed Central Research Awards The Annual BioMed Central Research Awards and gala dinner offer opportunities for your organization and brand to be associated with high quality research in your field. Gold, Silver and Bronze sponsorships are available combining online and offline marketing opportunities before, during and after this prestigious annual event. 9 APPROVED TECHNOLOGIES BioMed Central supports many approved third-party ad-technology providers: Also available: AdInterax, AdForm, Adition, Atlas RichMedia, CheckM8, Connextra, Engage AdKnowledge, Enliven, Falk AdSolution, Kaon, MatchLogic, MediaPlex PopUp, NetGravity, Planetactive, Pointdexter, Shoskele, Smartadserver, Tangozebra, ViewPoint. If you do not see a particular ad-technology provider listed here or if you would like to know more please consult one of our sales representatives. REPORTING All advertising on BioMed Central’s advertising network is delivered by Real Media’s Open Adstream system providing 3rd party reporting for your campaigns. You can choose to access your own reports or ask for your reports to be sent to you monthly. Real Media Report Example Campaign Report [ Abcam_08_Epigenet_Chrom_Campaign ] About This Report Time that the Report was Run Start Date End Date Format Campaign ID Abcam_08_Epigenet_Chrom_Campaign Campaign Summary Impressions 10,011 Mon Jan 19 2009 16:22:24 --01/18/2009 to-date Clicks 76 Yield 0.76% Report Start Report End 01/18/2009 Executive Summary Campaign ID Campaign Name Advertiser ID Campaign Campaign Start End CPM $ 0.00 REACH FIXED Impressions Sched Deliv 10,000 10,011 Clickthrus Sched Deliv 0 76 Abcam_08_Epigenet_Chrom_Campaign Abcam_08_Epigenet_Chrom_Campaign Abcam_ML 10/28/2008 10 SUPPLEMENTS BioMed Central regularly publishes supplements on topics of interest to our readership, and a variety of sponsorship options are available. Review supplements consist of a series of commissioned reviews on a subject area of current interest, written by experts in their field. Articles are subject to full peer review to ensure that they meet our journals’ high editorial standards. Previous sponsored supplements in BioMed Central journals have covered topics such as: • • • The Scientific Basis of Rheumatology Analgesia and Sedation in the Intensive Care Unit Towards a Research Agenda for Global Malaria Control Printed copies can also be produced and BioMed Central welcomes suggestions from sponsors for topics they would like to see covered. Conference supplements are offered as a service to meeting organizers. They may consist either of full articles or alternatively the abstracts alone may be published. Conference supplements provide long-term visibility for your marketing messages. Reprints With over 190 scientific and medical journals to select from, BioMed Central sources papers that support your drug or therapy and produce material your representatives need when meeting GP’s, specialists or exhibiting at congresses. BioMed Central’s reprints offer: • Peer-reviewed research • Collections and special projects • A professional and high quality finish • Prompt turn around times and competitive prices • Language translations and article updates If you are interested in finding out more please contact our sales representatives on supplements@biomedcentral.com or reprints@biomedcentral.com or visit our information pages at www.biomedcentral.com/info/mediainformation/supplements 11 RATECARD MPU (mid 2009) 300x250 pixels Standard leaderboards 728x90 pixels (top position) Standard skyscraper 160x600 or 120x600 pixels Standard network banner/ 468 x 60 pixels $100 CPM* $80 CPM $60 CPM $40 CPM Targeted campaigns Price on Application Search advertising Up to 10 words Direct emails Sponsored update emails Email opt-in selection boxes $500 per month $400 (cost per 1,000 emails) A minimum spend of $1,500 USD applies on all email campaigns $250 /CPM (cost per 1,000 recipients) $1000 / CPM set up fee and $10 per email collected Online advertising options can be placed on a CPC / PPC (cost-per-click) basis for artwork designed to generate click-throughs. Please discuss CPC pricing with your sales representative. Geo targeting and time specific campaigns available. A 20% surcharge is added for the 1st level and then a further 10% for each subsequent level of targeted specification i.e. Asia (+20%) Japan (10%) A discount will apply for campaigns that run for more than 3 months – 1 – 3 months 4 – 6 months 7 – 9 months 10 – 12 months rate card 10% discount 15% discount 20% discount A minimum spend of $2,000 USD applies on all targeted campaigns (journal specific or geo specific) MPU are currently only available on the Gateway pages however will be available on the homepage and journal pages when are site is re-launched in late 2009. Please contact our sales team to discuss the online advertising and sponsorship opportunities available to you at advertising@biomedcentral.com *CPM is the abbreviation for cost per 1,000 impressions, which refers to the number of times your advertisement is seen or downloaded onto a specific page. 12 Contact: Tel: 0800 389 8136 (UK) Email: advertising@biomedcentral.com www.biomedcentral.com/info/mediainformation 13 BioMed Central The Open Access Publisher Part of Springer Science+Business Media