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Case Study CHALLENGE Due to a market slowdown, particularly in the software mar- ket, Jacada needed to dramatically reduce its occupancy costs, as well as plan for future growth. NAI Brannen God- dard was hired to evaluate the company’s current office space and the viable alternatives. A strategy needed to be developed and implemented to meet the client’s objectives. SOLUTION After evaluating over 25 options, NAI Brannen Goddard and Jacada settled on three possible options. Two of the options involved moving to new locations, and the third was to negotiate a lease renewal at their current location. NAI Brannen Goddard negotiated a short-term renewal that would save $470,000 over a two-year period, as well The Terraces as provide the flexibility for growth. The reduction of oc- 18,000± Square Feet cupancy costs by 50% for two years would preserve cash for other operational expenses. 400 Perimeter Center Dekalb, Georgia 30346 TESTIMONIAL “As a leading software company in the United States facing an unstable economy, we knew that every oppor- tunity had to be investigated to lower our operating expenses. The team at NAI Brannen Goddard under- stood what we needed to accomplish and presented alternative office lease options to decrease our occu- The team at NAI Brannen Goddard pancy costs. As a result, they created a competitive understood what we needed to environment with our existing landlord. This led to NAI accomplish and presented alternative Brannen Goddard negotiating a renewal at our existing location, which lowered our occupancy cost by 50% over office lease options to decrease our the upcoming years with no disruptive move. occupancy costs. I would recommend NAI Brannen Goddard to any com- pany looking for more out of their office space then just a nice building.” Ronald Abreu Vice President, Operations Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide. Case Study CHALLENGE Hagemeyer, a Dutch company, wanted to rapidly expand its presence in the United States. In order to accomplish this, they needed to expand their current United States Headquarters from 6,000 square feet to a site with 60,000 square feet and accommodations for 250 employees. Hagemeyer only had six months to complete the process from identification to occupancy. The client needed a group to help them manage the entire process including: identifying all relevant properties, gathering detailed infor- mation about each property, performing an in-depth financial analysis of all available options, and negotiating the lease terms. SOLUTION Royal Ridge A new headquarters location was selected for Hagemeyer 60,737 Square Feet with occupancy within the critical time frame. The client was also released from a 12-month obligation on their prior lease. Hagemeyer’s new lease resulted in a savings of $3.5 11680 Great Oaks Way million over a 10-year term with $1.3 million in savings real- Alpharetta, Georgia 30022 ized during the first 12 months. This savings netted a decrease in operating expenses, which provided capital for North American expansion. TESTIMONIAL “We were faced with having to identify, negotiate and move into a new United States Headquarters within a six-month NAI Brannen Goddard quickly assessed period. NAI Brannen Goddard quickly assessed our needs our needs and concerns and presented and concerns and presented us with a myriad of solutions. They helped us identify the top candidates and negotiated an us with a myriad of solutions. office lease that reduced our potential occupancy cost dra- matically, as well as relieving us from an existing obligation. Their professionalism, experience and understanding of a real estate transaction turned a challenging requirement into a seamless transaction.” Ray Perlock Vice President, Finance Hagemeyer North America, Inc. Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide. Case Study CHALLENGE With eight months remaining on their existing 10-year lease, Target MarkeTeam needed to evaluate the costs and benefits associated with lease renewal versus relocation. Business conditions remained steady and projections were strong; however, the company faced annual occupancy costs totaling approximately $3.8 million over the life of their lease. SOLUTION NAI Brannen Goddard was hired to negotiate the renewal of a 10-year lease and to research alternative office envi- ronments. The client had three primary goals that needed to be achieved. These included maintaining the image of Crown Pointe Center “Class A” office space, locating space on the upper floors 23,000± Square Feet of a building and reducing occupancy costs. A comparable building was identified in the GA 400/I-285 office market 1050 Crown Pointe Parkway which met all these criteria. Most importantly, the reloca- Atlanta, Georgia 30338 tion decreased occupancy costs by 31% and provided us total annual savings of approximately $1.2 million to Target MarkeTeam’s bottom line. TESTIMONIAL “NAI Brannen Goddard’s thorough understanding of our office environment and needs resulted in locating the per- NAI Brannen Goddard’s experience fect space for our business. Their experience in negotiating in negotiating and representing our and representing our interests saved us time and money and allowed us to remain focused on our business through- interests saved us time and money. out the process. The team at NAI Brannen Goddard took what would nor- mally be a distracting and often frustrating task and turned it into a smooth operation.” Ann Hattaway Partner Target MarkeTeam, Inc. Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide. Case Study CHALLENGE Acordia, Inc., a Wells Fargo Company, is one of the largest insurance brokerage firms in the world, with over six billion dollars in risk premiums. The company had very specific geographical parameters and with a softening office mar- ket, they wanted to make sure the best deal for the right location was negotiated. Their initial search spanned nine months with no success. The lack of not finding an ideal location combined with a fast-approaching lease expira- tion date resulted in Acordia taking a new approach. SOLUTION NAI Brannen Goddard was hired to represent Acordia in their real estate search and within two weeks several build- ings that met their needs were identified. The result was a Perimeter 400, Center 1 building that accomplished all of Acordia’s objectives, which 25,000± Square Feet included lowering the occupancy cost, maintaining a high- quality image and providing for future growth. Similar to what Acordia offers its clients, NAI Brannen Goddard provided 1100 Johnson Ferry Road, NE global experience with local broker service and expertise. Atlanta, Georgia 30342 TESTIMONIAL “We had been looking for a new office for approximately nine months and were not happy with the opportunities we were seeing. We knew there had to be a facility that was being overlooked, so at that point we engaged NAI Bran- nen Goddard to re-evaluate our space needs. They NAI Brannen Goddard listened to what carefully listened to what we were looking for based on we were looking for and within days, both geography and economics. Within days, we were provided with a number of options that had not been pre- provided a number of options. sented to us prior to working with NAI Brannen Goddard. After finding a building that best suited our needs, NAI Brannen Goddard negotiated a deal that dramatically low- ered our occupancy cost, which has had a direct impact on our bottom line. If you want a firm that is truly looking after your interests on your next office search, I would highly recommend NAI Brannen Goddard.” Tony Salvatore Managing Director Acordia Southeast, Inc. Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide. Case Study PROJECT The Lenox Towers development is located in the heart of Buckhead directly across from Lenox Mall, one block from Phipps Plaza, The Ritz Carlton, Westin and the Buckhead MARTA station. It has all the amenities that discriminating office users require without the price usually associated with those types of buildings. Don’t take our word for it, listen to what our tenants are saying… TESTIMONIAL “Outback Steakhouse International began its space search several months ago in anticipation of a lease renewal and to avoid the disruption of a planned major renovation at our former Lenox Road building. In addition to covering our remaining lease obligation, Lenox Towers became our top choice because of: • Extremely tenant-friendly lease terms • Walking distance to restaurant & shops Lenox Towers • Close proximity to our current location and 375,000± Square Feet Peachtree Road • MARTA and Georgia 400 access 3390/3400 Peachtree Road, NE • Class “A” location at a Class “B” price Atlanta, Georgia 30326 • Building and amenities were a step up from our existing facilities Since we signed our lease with Lenox Towers, I have be- come even more convinced that it was a smart decision. Everyone involved from the Landlord’s side was extremely helpful in making the transition from our old space as Since we signed our lease with Lenox simple as possible. Simply put, they did exactly what they said they would do - Our new space is fantastic!” Towers, I have become even more convinced that it was a smart decision. Bill Daniel Vice President, International Facilities Outback Steakhouse International Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide. Case Study CHALLENGE Lancope is a leading provider of Advanced Threat Protec- tion solutions designed to combat today’s hacking exploits and enterprise network misuse. Lancope was faced with a rapidly expiring sublease and was not prepared to commit to a five-year lease with a landlord. The company was also not interested in incurring all the costs associated with fur- nishing a new office. SOLUTION NAI Brannen Goddard found the ideal sublease with the appropriate amount of time remaining on the lease, which accomplished several key considerations. First, Lancope only had to commit to a two-year lease obligation, which Brookside Concourse provided the necessary flexibility. Secondly, NAI Brannen 18,272 Square Feet Goddard negotiated a rental rate that was significantly lower than Lancope’s prior office space. And finally, NAI 3650 Brookside Parkway Brannen Goddard was able to secure over $400,000 worth Alpharetta, Georgia 30022 of furniture for Lancope at no cost. TESTIMONIAL “NAI Brannen Goddard has been our exclusive commer- cial real estate firm since we were founded on the campus of Georgia Tech in 2000. Over the years, they have played an integral role in helping us plan for our growth and have NAI Brannen Goddard’s in-depth made it a point to fully understand our needs then match experience and solid reputation in the them with the availabilities in the office marketplace. Atlanta Office Market ensured that we A critical point to us was utilizing NAI Brannen Goddard's found the best office location with the in-depth experience and solid reputation in the Atlanta Of- fice Market to ensure that we found the best office location most favorable economic structure. with the most favorable economic structure we could achieve. NAI Brannen Goddard made the entire process, from beginning to end, so easy for us with their team skills and comprehensive competence. I would highly recommend NAI Brannen Goddard to any company who is about to set out on the daunting task of searching for and securing office space.” Harland LaVigne President & CEO Lancope Chad Koenig Jim Devaney Brannen Goddard 404 812 4068 email@example.com 404 812 4056 firstname.lastname@example.org Commercial Real Estate Services, Worldwide.
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