Tires - Global Strategic Business Report

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Tires - Global Strategic Business Report

Description:    This report analyzes the worldwide markets for Tires in Millions of Units. The major end-use
                segments analyzed are OEM Tires (Passenger Cars, Trucks (Light Trucks, Medium/Heavy Trucks),
                Two-Wheelers, Aircraft, Off-Road-Vehicles (Industrial & Utility Vehicles, Farm Implements)), and
                Replacement Tires (Passenger Cars, Trucks (Light Trucks, Medium/Heavy Trucks), Two-Wheelers,
                Aircraft, and Off-the-Road Vehicles (Industrial & Utility Vehicles, Farm Implements)). The report
                provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle
                East, & Africa, and Latin America. Annual estimates and forecasts are provided for each region for
                the period 2007 through 2015. A seven-year historic analysis is also provided for these markets.
                The report profiles 131 companies including many key and niche players such as Bridgestone
                Corporation, Bridgestone Americas Holding, Inc., Cheng-Shin Rubber Ind. Co., Ltd., Continental
                AG, Cooper Tire & Rubber Company, Goodyear Tire & Rubber, Hankook Tire Co., Ltd., Kumho Tires
                Co. Inc., Michelin, Nokian Tyres plc, Pt Gajah Tunggal Tbk, Pirelli SpA, Sumitomo Rubber
                Industries, Triangle Tire, Toyo Tire and Rubber Co., Ltd., and Yokohama Rubber Co., Ltd. Market
                data and analytics are derived from primary and secondary research. Company profiles are mostly
                extracted from URL research and reported select online sources.




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Contents:       TIRES
                 A GLOBAL STRATEGIC BUSINESS REPORT


                                                CONTENTS


                  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                               1
                     Study Reliability and Reporting Limitations             1
                     Disclaimers                                  2
                     Data Interpretation & Reporting Level                  2
                      Quantitative Techniques & Analytics                   3
                     Product Definitions and Scope of Study                  3
                      1.OEM Tires                                  3
                      2.Replacement Tires                             4
                     Definitions                                 4
                      Passenger Car Tires                            4
                      Truck Tires                                4
                       Light Truck Tires                           4
                       Medium/Heavy Truck Tires                           4
                      Two Wheeler Tires                              4
                      Aircraft Tires                             4
                      Off the Road Vehicle Tires                       5
                       Industrial and Utility Vehicles                 5
                        Industrial Vehicle Tires                     5
                        Construction/Utility Vehicle Tires               5
                       Farm Implement Tires                            6
2. INDUSTRY OVERVIEW                                             7
   A Prelude                                            7
   Current Market Conditions                                   7
    Impact of Recession Felt Most in OEM Segment                       7
    Rising Average Vehicle Life & Falling New Automobile Sales
     Drives Replacement Tires Demand                               8
    Sluggish Off-the-Road Vehicle Market Dampens Demand for Large
     Tires                                           8
    Raw Material Situation                                   8
     Table 1: Global Tire Market (2007): Percentage Share
     Breakdown of Raw Material Used (includes corresponding
     Graph/Chart)                                         9
    Tire Prices to Increase                                 9
   The Road Ahead                                           10
    Developing Nations: The Focal Point for Future Growth               10
    Tire Companies to Make New Investments Post Recession                  10
   Recession May Balance Supply/Demand Situation in Large OTR
    Tire Market                                         10
   Tire Industry to Maintain Its Momentum and Innovation                 11
   Focus on Supplier-End-User Relationship                         11
   Large Global Base of Vehicle Fleet Offers Potential for
    Replacements                                           11
   Changing Dimensions                                        12
   Tire Makers Focus on Radials                                12
   Rising Focus on Quality                                   12
   Farm Implement Tires                                       13
    Good Margins Lure Tire Makers to Invest in Farm Radials              13
    Radial Tires to Penetrate in Farm Tire Market                   13
    Tractor Tires to Absorb Shocks                              14
    Rubber Tracks                                         14
     High Horsepower Tractors to Shift to Rubber Tracks                14
   Winter Vehicle Tires                                    15
   Competition: A Review                                      15
    Table 2: Global Tire Market (2008 & 2009): Breakdown of
    Revenues for Select Major Players (In US$ Billion) (includes
    corresponding Graph/Chart)                                  16

   Table 3: Global Medium/Heavy Truck Tire Market (2008):
   Percentage Share Breakdown of Sales by Manufacturer -
   Michelin, Continental, Goodyear/Sumitomo, Bridgestone/
   Firestone, Pirelli and Others (includes corresponding
   Graph/Chart)                                          17

   Table 4: Global Tire Market (2007): Percentage Market Share
   Breakdown of Revenues by Key Players (includes corresponding
   Graph/Chart)                                      17

  Table 5: Global Market for Tires (2006): Percentage Breakdown
  of Value Sales by Category for Passenger Car/Light Truck
  Tires, Medium & Heavy Truck Tires, Earthmover Tires,
  Two-Wheeler Tires, Agricultural Equipment Tires and Aircraft
  Tires (includes corresponding Graph/Chart)                   17
  Global Passenger Car Output                              18
  Table 6: World Production of Passenger Cars by Geographic
  Region in ‘000’ Units for Years 2006 through 2009 (includes
  corresponding Graph/Chart)                               18

   Table 7: World Production of Commercial Vehicles by
   Geographic Region in ‘000’ Units for Years 2006 through 2009
   (includes corresponding Graph/Chart)                      19

3. TIRES - RAW MATERIALS OVERVIEW                                     20
   Raw Materials for Automobile Tires                           20
   Table 8: Automobile Tire Composition: Percentage Breakdown of
   Constituents by Weight (includes corresponding Graph/Chart)           20
  Advancements in Tire Industry Lower Usage of Natural Rubber             20
  Automobile Tire Industry                               21
  Pricing Conditions                                  21

4. PRODUCT OVERVIEW                                             22
   Product Segmentation and Classification                         22
    Passenger Car Tires                                    22
    Truck Tires                                        22
     Light Truck Tires                                  22
     Medium/Heavy Truck Tires                                  22
    Two Wheeler Tires                                      22
    Aircraft Tires                                     22
    Off the Road Vehicle Tires                              22
     Industrial and Utility Vehicles                        22
      Industrial Vehicle Tires                            22
      Construction/Utility Vehicle Tires                      23
     Farm Implement Tires                                    23
   Definitions                                        24
   Product Development and Customer Service                           24
    Elements of Tire Designing                               24
    Dynamics of Design Element of Tires                           25
    Trade-Off Between Fuel-Efficient and Non-Fuel- Efficient Tires      25
    Increase in Zipper Failures                             26
    Developments in Design                                    26
    Prominent New Product Developments                              27
   Off-the-Road Vehicle Tires                                27
    Need of a Big Wheel                                    27
    Large Tire Essentials                                 27
    Keeping a Cooler, Lower Profile                            28
    Keeping the Pedal to Metal                               29
   Radial Vs. Bias Tires                                  29
    Radial Tire                                       29
     Low-Profile Radials                                  29
    Bias Tire                                         30
     Table 9: Belt Cord Construction for Passenger Tires for
     Replacement and OEM Market: Percentage Composition by
     Material Type                                      30

    Table 10: Belt Cord Construction for Light Truck Tires for
    Replacement and OEM Market: Percentage Composition by
    Material Type                                       30

    Table 11: Body Cord Construction for Passenger Tires for
    Replacement and OEM Market: Percentage Composition by
    Material Type forRadial and Bias Ply Tires               30

    Table 12: Body Cord Construction for Light Truck Tires for
    Replacement and OEM Market: Percentage Composition by
    Material Type for Radial and Bias Ply Tires                31
   Advantages of Radial Tires Over Bias Tires                   31
     Improves Fuel Economy                                  31
     Longer Tread Life                                  31
     Increased Puncture Resistance                           31
     Great Retreadability                               31
     Softer Ride                                     31
  Tube or Tubeless Tires                                 32
   Longer Tread Wear and Casing Life                           32
   Reduced Fuel Costs                                    32
   Greater Dependability                                 32
   Small Parts Inventory                                 32
  Wide-Base Tires                                       32
   Wide Base Tires Witness Renewed Interest                        33
   Advantages of Wide Base Tires                               34
   Concerns about Single Tires                               34
   Fleet Types That Can Employ the New-Generation Tires                 34
  Super Singles - The Leading Players                           35
   X-One                                             35
   Greatec                                            35
  Runflat Tires                                        36
   Runflat Tires Poised to Replace Traditional Tires              36
   Hurdles in the Growth of Runflats                          36
   Improvement in Runflat Performance                             37
   BMW Leads in Runflat Tire Consumption                           37
   User Reservations on Runflats                              37
   Safety Measures to Avoid Tire Punctures                        37
  Tire Pressure Warning                                    38
  Tire Pressure Monitoring Market                             38
   NHTSA Mandate Triggers Tire Pressure Monitoring Demand                 39
   Direct Tire Pressure Monitoring                           39
   Computerized Pressure Monitoring                             39
  Tread Patterns                                        40
   Types of Lug Treads                                    41
  Retreading                                           41
   Retreading - A Proven and Acceptable Solution                    41
   Retreading in the Heavy Duty Trucking Industry                    41
   Retreading - An Environment Friendly Process                     41
   Timing is Critical in Retreading                         42
   Retreadability Factors                                 42
   Retreading Methods                                      42
   Mold Curing Vs Precure Process                              42
    Inspection                                        43
    Buffing                                          43
   Application of New Rubber                                43
    Final Inspection                                    43
    Trimming and Painting                                  43

5. TIRE RECYCLING                                          44
   Better Tires make Recycling Difficult                        44

6. TECHNOLOGY BREAKTHROUGHS                                            45
   New Technologies in Runflats                              45
   Motorola Inc Unveils Chip Set for Tire Pressure                   46
   Michelin Offers New Technology for Tire Making                     46

7. PRODUCT LAUNCHES                                        48
   Continental Launches HTW 2 SCANDINAVIA and HSW 2 COACH Winter
    Tires                                          48
   Michelin Introduces MICHELIN Power Pure Tire                  48
   Kumho Introduces Eco-friendly Tire ‘Solus KL21              49
   Hankook Unveils DL07 Truck Tire                          49
   Yokohama Introduces Environment-friendly ADVAN®ENV-R2                49
   COOPER TIRE & RUBBER Introduces New Size Offerings for
    Selected Tire Lines                                50
   PT Gajah Tunggal Rolls Out CHAMPIRO HPY Tire                   50
   Continental Industrial Tyres Showcases New Tires              51
   Continental Launches HSR 2 Tire                         51
   Continental to Launch 8 New Truck Tires                    51
   Goodyear Tire & Rubber to Manufacture 63-Inch OTR Tires           52
   Harley-Davidson and Michelin Develop New MICHELIN® ScorcherTM
    "31" Tire                                       52
   Michelin Launches Michelin X MultiWay XD Tire                52
   Nokian Heavy Tyres Expands Size Range of Nokian Forest Rider Tire 53
   Goodyear to Introduce New Tire                          53
   Yokohama to Roll Out ADVAN Neova AD08 Tires                     53
Goodyear Rolls Out Assurance Fuel Max Range of Tires                53
Bridgestone to Roll Out Turanza ER300 Ecopia Range of Tires           53
Maxxis Introduces the MA-PD Presa Detour Adventure Sport Tire
 and Supermaxx Sport Tire Range                              54
Cooper Tire & Rubber Extends Weathermaster S/T2 Winter Tires
 Range                                            54
Bridgestone Launches Ecopia EP100 Tire Range                      54
MITAS Introduces Various New Innovations in Tire Business             55
Goodyear Unveils DuraTrac Truck Tire in its Wrangler Range            55
Michelin Unveils Energy Saving Passenger Truck Tire               55
Yokohama to Launch MY627W Tires                                56
Bridgestone to Unveil New Fuel Efficient Tires                56
Titan Launches Goodyear Tractor Tire                         57
Goodyear Introduces Truck Tires                            57
Michelin Introduces XZA 2 Energy and XTE 2                      57
Mavic Launches Ksyrium K10 Tires                             58
Yokohama Launches Petroleum-free dB Super E-spec Passenger Tire             58
Continental Tire Launches New HDR1 Tire in North America               58
Cooper Tire and Sears Holdings Signs Agreement for Supply of
 Passenger Tires Line                                 59
Michelin Launches High-Performance LTX M/S2 Tire for SUVs and
 Light Trucks                                      59
CST Launches Two New Tire Models                              60
Apollo Tyres Launches New Brand Image ‘Super Tyre World’ in
 Bangalore, India                                    60
Continental Tire Introduces New Truck Tires                    60
Toyo Tires Releases New Premium Drive Tire, M647                    61
Goodyear Launches New Regional Tires, G662 RSA and G661 HSA                 61
JK Tyres Introduces New Ultima NXT Tubeless Tires Line               61
Dunlop Relaunches PG75 Recycling Tire                          61
Apollo Tyres Unveils Acelere Wheelz                        62
Titan Tire Commences Manufacturing of 59/80R63 Radial Tire              62
Sumitomo Rubber to Roll Out Oil-Free Tires                     62
Bridgestone Introduces Battlax BT-016 Hypersport Tyre                62
Goodyear Tire & Rubber to Introduce New Assurance Tire                63
Toyo Tire U.S.A. Launches Truck Tires                        63
Michelin Americas Truck Tires Launches X One XDN2 Tire                63
Michelin Americas Truck Tires Introduces X One XZY3 Tire             63
Michelin Americas Truck Tires Launches XZE2 Truck Tire              64
Bridgestone Bandag Tire Solutions Introduces New Sizes of
 Bridgestone R250 ED Tires                               64
Michelin Launches New Tires                               64
Michelin Launches X-ICE Xi2 Winter Tires                      64
Yokohama Extends Winter Tires Range                            65
UZMAI Introduces Maitech UM5S MINEXTRA Mining tire                     65
TVS Tyres Introduces Concept Tires for Two Wheelers                 65
Michelin Introduces Michelin X Energy™ Savergreen Truck tire           65
Tolins Tyres to Roll Out LCV Tyres                        66
Continental Introduces Premium tires                         66
Mojo Introduces D3 and W2 tires                            66
Kumho Launches ECSTA SPT KU31 Profile tire                        66
Kumho Launches SOLUS KH19 Eco-friendly Tires                        66
Kumho Introduces ECSTA SPT KU31 Tire Line                         67
Vee Rubber International to Launch Tire Range in North America          67
Bridgestone Unveils New Range of Duravis Tire                    67
Michelin Introduces Michelin Primacy HP                       67
Nankang Rolls Out Noble Sport NS-20 UHP Line of Summer Tire               67
Avon Tyres Introduces New Avon ZV5 Range of Tires                    68
Uniroyal Unveils New Rainsport 2 Range of Tires                  68
Semperit Rolls Out Speed-Life Line of High Performance Tires          68
Maxxis Introduces New MA-Z4S Victra Line of UHP Radial Tires            68
Maxxis Launches Supermaxx Sport Range of Motorcycle Tires                69
Firestone Rolls Out Firehawk SZ90µ Line of Light Sport Tires        69
  Cooper Tire & Rubber Company Unveils Cooper Zeon LTZ Range of
   Tires                                          69
  Pirelli to Introduce Cyber Tyre Range                    70
  Pirelli Launches New Cinturato Line of Tires              70
  Cooper Tire & Rubber Launches New Low Rolling- Resistance Tire       70
  Cooper Tire & Rubber Inks Agreement with Resilient Technologies     70
  Federal Tire Introduces 595EVO Tire Series                  71
  Apollo Tyres Introduces XT-100K                          71
  Bridgestone to Introduce Potenza™ RE050A™ Tires                  71
  Bridgestone Introduces ECOPIA EP25 Tires                     71
  Continental Truck Tires Launches HSU 1 M+S Contire Tires          72
  Cooper Tire & Rubber Releases Cooper Zean LTZ                   72
  Hankook Tire to Unveil New Sizes for Dynapro ATm RF10              72
  Nokian Tyres Introduces Nokian Z SUV Tires                   73
  Nokian Tyres Unveils Nokian HT SUV Tires                    73
  Nokian Tyres Develops WR G2 SUV Tires                        74
  Nokian Tyres Introduces Nokian Z G2 Tires                   75
  Nokian Tyres Launches Nokian Hakkapeliitta R Tires             76
  Nokian Tyres Develops Nokian Hakkapeliitta R SUV Tires           76
  Nokian Tyres Unveils Nokian Hakkapeliitta Truck E Tires         76
  Debica S.A. Rolls Out Debica Passio 2 Tire                77

8. RECENT INDUSTRY ACTIVITY                                        78
   Denman Tire Ceases Operations, Files for Bankruptcy                  78
   Bridgestone to Commence Production of Truck and Bus Radial Tires          78
   Apollo Tyres Establishes 150th Sales Office                     78
   Sumitomo Precision Products Selects Bridgestone for Supply of
    Tires                                             78
   Belle Tire Sets Up a Joint Venture Company in Alliance with
    Tredroc                                             78
   Tamil Nadu Announces Rs 15,000 crore Investment Inflow in 2009             79
   Michelin Announces Plans to Close Down Ota Tire Plant                79
   Ricardo Selects Goodyear Tire & Rubber                           80
   Pirelli Announces Expansion of the Cooperation Agreement with
    Russian Technologies                                     80
   Yokohama and Isuzu Collaborates                                81
   TPG Capital Affiliates Inks Definitive Agreement to Take Over
    American Tire                                         81
   Michelin to Establish Aircraft Tire Retreading Plant             81
   BSAP Establishes BSTVN                                      81
   Continental Truck and Volvo Group Extends Agreement                   82
   Yokohama Rubber to Establish Tire Plant                          82
   Ken Jones Tires Elaborates Line of Tractor Tires                 82
   Bridgestone to Establish Plant in India                       82
   Monro Muffler Inks Definitive Agreement to Purchase the Assets
    of Import Exports Retail Stores                           83
   Snider Tire Acquires Consolidated Tires                        83
   Dunlop to Purchase Manufacturing and Testing Equipment of
    Yokohama                                              83
   The Pep Boys Takes Over Florida Tire                           83
   Toyo Ends JV With Cheng Shin                                  84
   TRW Automotive Buys Stake From Michelin North America                    84
   Bendix Commercial Vehicle System to Purchase SmarTire Systems               84
   The Pep Boys Announces Agreement for Acquiring Florida Tire             84
   Titan Enters into an Agreement to Acquire Goodyear’s Farm
    tire-related Assets in Europe                             85
   Reclaim Announce Acquisition of Renaza Tyre Processing Plant            85
   Purcell Acquires OTR Tire Retreading Business of Goodyear’s
    WCT Unit                                             85
   Liberty Tire Acquires Able Tire                            86
   Apollo Tyres Acquires VBBV                                  86
   Continental Tire Acquires ERCO                               87
   Monro Muffler Acquires Autotire Car Care Centers                   87
University Wholesalers Announces Acquisition of Maine
 Wholesale Tyre                                          87
Monro Muffler Acquires Tire Warehouse Central                      88
Kal Tyre Acquires Stake in OTR tires                          88
Magnum Recycling Commences Operations at Tire Recycling Plant               88
Bridgestone to Establish Retread tire Facility                 88
Yokohama Rubber to Discontinue Aircraft tire Operations               88
United Launch Alliance Selects Continental Tire for Supply of
 tires                                              89
American Kenda Rubber Industrial to End Agreement with Cooper
 Tire & Rubber Company                                      89
Piedmont Truck Tyres Extends Agreement with Goodyear Tire &
 Rubber                                               89
Sumitomo Rubber Industries Establishes Tire Technical Center            89
Sumitomo Rubber Industries Establishes Falken Tyre Europe                90
Yokohama Rubber to Boost Expansion of Tire Plant                     90
Bridgestone to Provide Tires for Airbus A350 XWB                   90
Audi Signs Agreement with Hankook Tire                           90
Volkswagen Selects Optimo H725A tires of Hankook Tire                  91
LEXUS Selects PROXES A20 tire of TOYO TIRE & RUBBER                       91
Toyota Chooses Assurance Fuel Max tire of Goodyear                    91
Yokohama Rubber to Provide ECO Racing tires for FIA WTCC Series             91
Daimler Chooses ADVAN Sport tires of Yokohama Rubber                     92
Talayi Company to Expand Business                               92
B Green Innovations Enters into a Distribution Agreement with
 Whirlpool                                            92
Toyo Tire Announces Plans to Build a Fully-Owned tire Plant in
 China                                               92
Cheng Shin Rubber Announces Plans to Invest US$373 million in
 Changnan Technology Park                                    93
CEAT Establishes New Wheel Management Center in India                    93
China Chemical Signs Agreement with Local Municipality to
 Establish New Tire Production Facility in Guilin, China          93
Trelleborg to Shift Tire Production from Ohio to Sri Lanka          94
HGFTC and API Signs Agreement for Trade Cooperation and
 Technical Exchange                                       94
New Bharath Tires to Establish Tire Retailing Shop at Kochi,
 India                                               94
CEAT to Establish New Radial Tire Facility at Halol, India         94
Modi Rubber to Divest Stake to Continental                       95
Goodyear to Cease Operations at Las Pinas tire Production
 Plant in Philippines                                   95
Bridgestone to Establish Facility for Tire Retread Rubber
 Components in Thailand                                     95
Apollo Becomes Mitsubishi’s Original Equipment Partner                96
Piedmont Expands Ties with Goodyear to Include Tire Retreading
 Systems                                               96
UPPI Signs Supply Contract with Yokohama Tires                      96
JK Tyres Plans to Open New Plant in Mysore                        97
ChemChina to Invest in Guilin Tire Manufacturing Base                97
Michelin Secures FIPB Approval to Setup New Subsidiary                 97
Goodyear Announces Plans to Shut Down Spartanburg Plant                   98
Quadra Starts Negotiations with Renewable Energy to set up
 Waste Tyre Conversion Plant JV                               98
Michelin Announces Plans to Build a Tire Plant in India            99
Bridgestone Australia Announces Plans to Shut Down Two Tire
 Factories                                            99
Hankook Tire Announces Plans to Build Sixth Overseas tire Plant         99
TOYO TIRE Announces Plans to Build a Wholly-owned tire Plant
 in China                                             99
Alliance to Purchase Key Assets of GPX                         100
Bridgestone Australia Shuts down Manufacturing Unit                  100
Bridgestone Americas to Discontinue Production of Car and
 Light Truck Tire at Tennessee Plant                         100
Michelin North America to Reduce Production at tire Plants           100
Goodyear to Reduce Production at Global Tire Plants                 101
Ceat Tyres to Establish Tire Manufacturing Plant                 101
Continental Inks a Supply Agreement with Yokohama                      101
Yokohama Rubber to Establish Tire Manufacturing Plant                 101
Michelin to Establish Passenger Tire Manufacturing Plant            101
Sumitomo Rubber Industries to Establish Sales Company                   101
Michelin North America to Reduce Production at Tire
 Manufacturing Facility                                 102
GM Inks Supply Contract with Goodyear and Bose                       102
Michelin to Commence Operations at Chennai Plant                     102
Yokohama Rubber Company to Establish Tire Manufacturing Unit               102
Kumho Tires to Provide Longmark KLT01 tires to Kögel                  102
Kumho Tires Starts Building New R&D Center                         103
Kumho Tires to Construct New tire Manufacturing Factory               103
Bridgestone Bandag Tire Solutions to Shut Oncor Facility             103
Toyo Tire Forms Business Alliance with Bridgestone                 104
Bridgestone Americas Holding Renames Facility and Brands                104
Sichuan Haida Tyre Group Opens Truck Tire Manufacturing Operation 104
Continental Starts New Tire Shop                             105
Yokohama Rubber Starts Manufacturing Steel Radial tires               105
Continental Builds New Facility                            105
Goodyear Inks Agreement with New York City Transit                    105
Pirelli to Increase Manufacturing Capacity of Georgia Plant         105
Michelin to Open New tire Plant                             106
Pirelli to Invest in New Plants                          106
Bridgestone Opens Bridgestone Off-The-Road Tire Peru                  106
Bridgestone Europe Expands Tire Manufacturing Capacity                 106
Pirelli to Increase Truck tire Unit Capacity                 107
Birla Tyres Closes Manufacturing Operation                      107
Kumho Tires Starts New Plant                                107
Ford Motor Company Chooses Kumho Tires to Supply tires                   107
Michelin Acquires Minority Stake in Hankook Tyres                  107
Dunlop India to Shut Manufacturing Operation                      108
Apollo Tyres to Start Operation in Europe                      108
Bridgestone Starts New Manufacturing Unit                        108
AMERITYRE Corporation Bags Contract from Oxbo International
 Corporation                                         108
Barrick Gold Corporation Inks Agreement with Yokohama Rubber               109
Mickey Thompson tires Signs Agreement with tire Group
 International                                       109
Pirelli Inks Agreement with Russian Technologies State
 Corporation                                         109
Cooper Tire & Rubber to Purchase Corporación de Occidente               110
Goodyear Tire & Rubber Takes Over TC Debica                         110
AMERITYRE Buys KIK Technology                                  110
Pirelli Re-Acquires Pirelli tire                       110
Apollo Tyres to Establish Facility                        110
Bridgestone Bandag Tire Solutions to Reduce Business                 111
Hurtubise Tire Inks Agreement with Bandag                         111
Continental to Buy TIKKA Spikes                              111
Borrachas Vipal Purchases Stake in Duroline                     111
Liberty Tire Services of Ohio Acquires Subsidiaries of
 GreenMan Technologies                                    112
Altons Tires to Merge with Tire-Rama                         112
Pirelli & C Purchases Shares of Speed                         112
ATC Tires to Establish Project                            112
Amtel-Vredestein and Sibur Russian Tires to Merge                   112
SIBUR Russian Tires and Goodyear to Enter into Joint-Venture            113
American Tire to Buy Plant of Goodyear Tire & Rubber                 113
Bridgestone Holdings to Purchase Shell Autoserv Thailand              113
iVoice Technology Signs LOI with ATire Technologies                 113
  Tire Group International Takes Over Serit Tire Wholesale           114
  Coker Tire Takes Over Phoenix Racing Tires                      114
  American Tire Distributors Takes Over Am-Pac Tire Dist.            114
  JK Tire and Industries Takes Over Tornel                      114
  American Tire Distributors Takes Over Remington Tire Distributors 114
  Purcell Tire & Rubber Takes Over D&D Tire                      115
  Bridgestone Takes over Tonys Tire Service                     115
  Rent-A-Tire Takes Over Rent-A-Wheel                            115
  Continental Takes Over Oltas                              115
  Goodyear Tire & Rubber to Discontinue Operations at Tire
   Manufacturing Plant                                    115
  Thai Bridgestone to Raise Production Capacity at Nong Khae Plant       115
  Apollo Tyres to Establish Tire Manufacturing Plant              116
  Ruia to Establish Tire Manufacturing Plant in Guwahati            116
  Goodyear Tire & Rubber Extends Supply Agreement with Tredit
   Tire & Wheel                                        116
  Eastland Tire Inks Dealer Agreement with Titan International        116
  Bridgestone Inks Business and Capital Alliance Agreement with
   Toyo Tire & Rubber                                     116
  Mexico Carbon Manufacturing Establishes Commences Operations
   at Carbon Black Manufacturing Plant                         117
  Continental Tire Canada Inks Partnership Agreement with Alpine
   Canada Alpin                                         117
  Cooper Tire and Rubber to Discontinue Operations at Tire Plant       117
  Dunlop Aircraft Tires Establishes Retread Tire Manufacturing
   Plant                                             117
  Bridgestone to Raise Manufacturing Capacity at Radial Tire Plant     117
  GPX International Tire to Discontinue Operations at Solid Tire
   Plant                                             117
  Kumho Establishes New Tire Manufacturing Plant                    118
  Belle Commences Full-scale Operations in New Retread Plant            118

9. FOCUS ON SELECT PLAYERS                                     119
   Bridgestone Corporation (Japan)                           119
    Bridgestone Americas Holding, Inc. (USA)                    119
   Cheng-Shin Rubber Ind. Co., Ltd. (Taiwan)                    119
   Continental AG (Germany)                                 120
   Cooper Tire & Rubber Company (USA)                            120
   Goodyear Tire & Rubber (USA)                              120
   Hankook Tire Co., Ltd. (South Korea)                       121
   Kumho Tires Co. Inc. (South Korea)                         121
   Michelin (France)                                    121
   Nokian Tyres plc (Finland)                              122
   Pt Gajah Tunggal Tbk (Indonesia)                           122
   Pirelli & C. S.p.A. (Italy)                          123
   Sumitomo Rubber Industries, Ltd (Japan)                      123
   Triangle Tire (China)                                 124
   Toyo Tire and Rubber Co., Ltd. (Japan)                      124
   Yokohama Rubber Co., Ltd. (Japan)                           124

10. GLOBAL MARKET PERSPECTIVE                                  125
  Table 13: World Recent Past, Current & Future Analysis for OEM
  Tires by Geographic Region - US, Canada, Japan, Europe,
  Asia-Pacific (excluding Japan), Middle East & Africa, and
  Latin America Markets Independently Analyzed with Annual
  Volume Shipments in Million Units for the Years 2007 through
  2015 (includes corresponding Graph/Chart)                    125

  Table 14: World Historic Review for OEM Tires by Geographic
  Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
  Japan), Middle East & Africa, and Latin America Markets
  Independently Analyzed with Annual Volume Shipments in Million
  Units for the Years 2000 through 2006 (includes corresponding
Graph/Chart)                                       126

Table 15: World 11-Year Perspective for OEM Tires by
Geographic Region - Percentage Breakdown of Volume Shipments
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for the Years
2005, 2010, and 2015 (includes corresponding Graph/Chart)           127

Table 16: World Recent Past, Current & Future Analysis for
Replacement Tires by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                     128

Table 17: World Historic Review for Replacement Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart)                                129

Table 18: World 11-Year Perspective for Replacement Tires by
Geographic Region - Percentage Breakdown of Volume Shipments
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for the Years
2005, 2010, and 2015 (includes corresponding Graph/Chart)           130

Table 19: World Recent Past, Current & Future Analysis for OEM
Passenger Car Tires by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                     131

Table 20: World Historic Review for OEM Passenger Car Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart)                                132

Table 21: World 11-Year Perspective for OEM Passenger Car
Tires by Geographic Region - Percentage Breakdown of Volume
Shipments for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for the Years 2005, 2010, and 2015 (includes
corresponding Graph/Chart)                                133

Table 22: World Recent Past, Current & Future Analysis for
Replacement Passenger Car Tires by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East & Africa, and Latin America Markets Independently
Analyzed with Annual Volume Shipments in Million Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)        134

Table 23: World Historic Review for Replacement Passenger Car
Tires by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
2006 (includes corresponding Graph/Chart)                    135
Table 24: World 11-Year Perspective for Replacement Passenger
Car Tires by Geographic Region - Percentage Breakdown of
Volume Shipments for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for the Years 2005, 2010, and 2015 (includes
corresponding Graph/Chart)                                136

Table 25: World Recent Past, Current & Future Analysis for OEM
Truck Tires by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                    137

Table 26: World Recent Past, Current & Future Analysis for OEM
Truck Tires by Product Segment - Light Trucks and Medium/Heavy
Trucks Markets Independently Analyzed with Annual Volume
Shipments in Million Units for the Years 2007 through 2015
(includes corresponding Graph/Chart)                        138

Table 27: World Historic Review for OEM Truck Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart)                                139

Table 28: World Historic Review for OEM Truck Tires by Product
segment- Light Trucks and Medium/Heavy Trucks Markets
Independently Analyzed with Annual Volume Shipments in Million
Units for the Years 2000 through 2006 (includes corresponding
Graph/Chart)                                        140

Table 29: World 11-Year Perspective for OEM Truck Tires by
Geographic Region - Percentage Breakdown of Volume Shipments
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for the Years
2005, 2010, and 2015 (includes corresponding Graph/Chart)          141

Table 30: World 11-Year Perspective for OEM Truck Tires by
Product Segment - Percentage Breakdown of Volume Shipments for
Light Trucks and Medium/Heavy Trucks for the Years 2005, 2010,
and 2015                                          141

Table 31: World Recent Past, Current & Future Analysis for
Replacement Truck Tires by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed with
Annual Volume Shipments in Million Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)                142

Table 32: World Recent Past, Current & Future Analysis for
Replacement Truck Tires by Product Segment - Light Trucks and
Medium/Heavy Trucks Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                    143

Table 33: World Historic Review for Replacement Truck Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart)                                144
Table 34: World Historic Review for Replacement Truck Tires by
Product segment- Light Trucks and Medium/Heavy Trucks Markets
Independently Analyzed with Annual Volume Shipments in Million
Units for the Years 2000 through 2006 (includes corresponding
Graph/Chart)                                        145

Table 35: World 11-Year Perspective for Replacement Truck
Tires by Geographic Region - Percentage Breakdown of Volume
Shipments for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for the Years 2005, 2010, and 2015 (includes
corresponding Graph/Chart)                                146

Table 36: World 11-Year Perspective for Replacement Truck
Tires by Product Segment - Percentage Breakdown of Volume
Shipments for Light Trucks and Medium/Heavy Trucks for the
Years 2005, 2010, and 2015                              146

Table 37: World Recent Past, Current & Future Analysis for OEM
Two-Wheeler Tires by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                     147

Table 38: World Historic Review for OEM Two-Wheeler Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years 2000 through 2006 (includes
corresponding Graph/Chart)                                148

Table 39: World 11-Year Perspective for OEM Two-Wheeler Tires
by Geographic Region - Percentage Breakdown of Volume
Shipments for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for the Years2005, 2010, and 2015 (includes
corresponding Graph/Chart)                                149

Table 40: World Recent Past, Current & Future Analysis for
Replacement Two-Wheeler Tires by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East & Africa, and Latin America Markets Independently
Analyzed with Annual Volume Shipments in Million Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)        150

Table 41: World Historic Review for Replacement Two-Wheeler
Tires by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
2006 (includes corresponding Graph/Chart)                    151

Table 42: World 11-Year Perspective for Replacement
Two-Wheeler Tires by Geographic Region - Percentage Breakdown
of Volume Shipments for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets for the Years 2005, 2010, and 2015
(includes corresponding Graph/Chart)                      152

Table 43: World Recent Past, Current & Future Analysis for OEM
Aircraft Tires by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2007 through
2015 (includes corresponding Graph/Chart)                     153

Table 44: World Historic Review for OEM Aircraft Tires by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years2000 through 2006 (includes
corresponding Graph/Chart)                                154

Table 45: World 11-Year Perspective for OEM Aircraft Tires by
Geographic Region - Percentage Breakdown of Volume Shipments
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for the Years
2005, 2010, and 2015 (includes corresponding Graph/Chart)           155

Table 46: World Recent Past, Current & Future Analysis for
Replacement Aircraft Tires by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed with
Annual Volume Shipments in Million Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)                156

Table 47: World Historic Review for Replacement Aircraft Tires
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Volume Shipments in
Million Units for the Years2000 through 2006 (includes
corresponding Graph/Chart)                                157

Table 48: World 11-Year Perspective for Replacement Aircraft
Tires by Geographic Region - Percentage Breakdown of Volume
Shipments for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for the Years 2005, 2010, and 2015 (includes
corresponding Graph/Chart)                                158

Table 49: World Recent Past, Current & Future Analysis for OEM
Off-The-Road Vehicle Tires by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed with
Annual Volume Shipments in Million Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)              159

Table 50: World Recent Past, Current & Future Analysis for OEM
Off-The-Road Vehicle Tires by Product Segment - Industrial &
Utility Vehicles and Farm Implements Markets Independently
Analyzed with Annual Volume Shipments in Million Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)           160

Table 51: World Historic Review for OEM Off-The-Road Vehicle
Tires by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
2006 (includes corresponding Graph/Chart)                    161

Table 52: World Historic Review for OEM Off-The-Road Vehicle
Tires by Product segment- Industrial & Utility Vehicles and
Farm Implements Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
  2006 (includes corresponding Graph/Chart)                         162

  Table 53: World 11-Year Perspective for OEM Off-The-Road
  Vehicle Tires by Geographic Region - Percentage Breakdown of
  Volume Shipments for US, Canada, Japan, Europe, Asia-Pacific
  (excluding Japan), Middle East & Africa, and Latin America
  Markets for the Years 2005, 2010, and 2015 (includes
  corresponding Graph/Chart)                                163

  Table 54: World 11-Year Perspective for OEM Off-The-Road
  Vehicle Tires by Product Segment - Percentage Breakdown of
  Volume Shipments for Industrial & Utility Vehicles and Farm
  Implements for the Years 2005, 2010, and 2015                      163

  Table 55: World Recent Past, Current & Future Analysis for
  Replacement Off-The-Road Vehicle Tires by Geographic Region -
  US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
  Middle East & Africa, and Latin America Markets Independently
  Analyzed with Annual Volume Shipments in Million Units for the
  Years 2007 through 2015 (includes corresponding Graph/Chart)             164

  Table 56: World Recent Past, Current & Future Analysis for
  Replacement Off-The-Road Vehicle Tires by Product Segment -
  Industrial & Utility Vehicles and Farm Implements Markets
  Independently Analyzed with Annual Volume Shipments in Million
  Units for the Years 2007 through 2015 (includes corresponding
  Graph/Chart)                                        165

  Table 57: World Historic Review for Replacement Off-The- Road
  Vehicle Tires by Geographic Region - US, Canada, Japan,
  Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
  and Latin America Markets Independently Analyzed with Annual
  Volume Shipments in Million Units for the Years 2000 through
  2006 (includes corresponding Graph/Chart)                     166

  Table 58: World Historic Review for Replacement Off-The- Road
  Vehicle Tires by Product segment- Industrial & Utility
  Vehicles and Farm Implements Markets Independently Analyzed
  with Annual Volume Shipments in Million Units for the Years
  2000 through 2006 (includes corresponding Graph/Chart)                  167

  Table 59: World 11-Year Perspective for Replacement Off-
  The-Road Vehicle Tires by Geographic Region - Percentage
  Breakdown of Volume Shipments for US, Canada, Japan, Europe,
  Asia-Pacific (excluding Japan), Middle East & Africa, and
  Latin America Markets for the Years 2005, 2010, and 2015
  (includes corresponding Graph/Chart)                      168

  Table 60: World 11-Year Perspective for Replacement Off-
  The-Road Vehicle Tires by Product Segment - Percentage
  Breakdown of Volume Shipments for Industrial & Utility
  Vehicles and Farm Implements for the Years 2005, 2010, and
  2015                                            168

11. THE UNITED STATES                                         169
  A.Market Analysis                                     169
    Current and Future Analysis                             169
     OEM Tires                                        169
     Replacement Tires                                   169
    Market Overview                                     169
    Domestic Tire Manufacturers Set to Return to Profitability       169
    Off-the-road Tire Industry Shows Poise To Recover                170
    US Farm Tire Market                                   170
 Table 61: US Small and Rear Farm Tires Market (2008 &2009):
 Percentage Share Breakdown of Volume Shipments by Segment
 (includes corresponding Graph/Chart)                     171
Replacement Tires Aftermarket                           171
 Table 62: US Replacement Tire Market (2009): Percentage
 Share Breakdown of Value Sales by Product Segment (includes
 corresponding Graph/Chart)                            172
 Shifting Towards Large Sized Rims                       172
 Increasing Prices                                172
Competitive Scenario                                173
Market Share Statistics                             173
 Table 63: US High/Ultra-high Performance Tires Market
 (2009): Percentage Share Breakdown of Volume Shipments by
 Company (includes corresponding Graph/Chart)                 173

Table 64: US Replacement Passenger/Light Truck Tires Market
(2009): Percentage Share Breakdown of Volume Shipments by
Company (includes corresponding Graph/Chart)                174

Table 65: US Retreaded Truck Tires Market (2009):
Percentage Share Breakdown of Volume Shipments by Company
(includes corresponding Graph/Chart)                174

 Table 66: US Medium/Heavy Truck Tires Market (2009):
 Percentage Share Breakdown of Volume Shipments by Company
 (includes corresponding Graph/Chart)                    175
Brand Statistics                                  176
 Table 67: Top 15 High Performance Tire Brands in US (1769):
 Percentage Share Breakdown of Volume Sales by Key Brands
 (includes corresponding Graph/Chart)                    176

Table 68: Top 15 Ultra-high Performance Tire Brands in US
(1769): Percentage Share Breakdown of Volume Sales by Key
Brands (includes corresponding Graph/Chart)               176

Table 69: Top 10 Medium/Heavy Truck Tire Brands in US
(2009): Percentage Share Breakdown of Volume Sales by Key
Brands (includes corresponding Graph/Chart)             177

Table 70: Top 20 Replacement Passenger Tire Brands in US
(2009): Percentage Share Breakdown of Volume Sales by Key
Brands (includes corresponding Graph/Chart)              177

 Table 71: Top 20 Replacement Light Truck Tire Brands in US
 (2009): Percentage Share Breakdown of Volume Sales by Key
 Brands (includes corresponding Graph/Chart)                178
Channels of Distribution                            178
 Table 72: US Passenger Tires Market (2009): Percentage
 Share Breakdown of Volume Sales by Distribution Channel
 (includes corresponding Graph/Chart)                     179

Table 73: US Passenger/Light Truck Tires Market (2009):
Percentage Share Breakdown of Volume Sales by Distribution
Channel (includes corresponding Graph/Chart)               179
Other Statistical Findings                         179
Table 74: US High/Ultra-high Performance Tires Market
(2009): Percentage Share Breakdown of Volume Shipments by
Segment - High Performance, and Ultra High Performance         179

Table 75: North American Tires Plant Production Capacity
Breakdown by Major Companies As of Jan 2010 (in Thousand
Units Produced Per Day) (includes corresponding
Graph/Chart)                                      180
 Table 76: Breakdown of US Tires Plant Capacities Per Day by
 Product Segment As of Jan 2010 (in 000 Units) (includes
 corresponding Graph/Chart)                              180
 Off-The-Road Tires                                   181
 Table 77: Leading Brands in the US Radial Rear OEM Farm
 Tires Market (2009): Percentage Breakdown by Volume Sales
 for Goodyear, Firestone, Michelin, and Titan (includes
 corresponding Graph/Chart)                              181

  Table 78: Leading Brands in the US Radial Rear Replacement
  Farm Tires Market (2009): Percentage Breakdown by Volume
  Sales for Firestone, Goodyear, Michelin, Titan, Balkrishna
  Industries Limited (BKT), Co-op (Belle Plaine CO-OP Tires),
  Trelleborg, Alliance, and Others (includes corresponding
  Graph/Chart)                                        181

  Table 79: Leading Brands in the US Small OEM Farm Tires
  Market (2009): Percentage Breakdown by Volume Sales for
  Firestone, Goodyear, Titan, Trelleborg, American Farmer,
  Galaxy, and Others (includes corresponding Graph/Chart)            182

  Table 80: Leading Brands in the US Small Replacement Farm
  Tires Market (2009): Percentage Breakdown by Volume Sales
  for Firestone, Goodyear, Titan, American Farmer, Co-op
  (Belle Plaine CO-OP Tires), Balkrishna Industries Limited
  (BKT), Harvest King, Trelleborg, Carlisle, Denman, and
  Others (includes corresponding Graph/Chart)               182

  Table 81: Leading Brands in the US Bias Rear OEM Farm Tires
  Market (2009): Percentage Breakdown by Volume Sales for
  Firestone, Goodyear, Titan, Trelleborg and Others (includes
  corresponding Graph/Chart)                              183

  Table 82: Leading Brands in the US Bias Rear Replacement
  Farm Tires Market (2009): Percentage Breakdown by Volume
  Sales for Firestone, Goodyear, Titan, Balkrishna Industries
  Limited (BKT) Co-op (Belle Plaine CO-OP Tires), Akuret,
  Alliance, Harvest King, Trelleborg, Denman, and Others
  (includes corresponding Graph/Chart)                        183

  Table 83: North American Light Vehicle Tires Market (2008):
  Percentage Breakdown of Volume Sales by Tire Brands to OE
  Auto Manufacturer                                   184
 Trade Dynamics                                      184
  Table 84: US Imports of Medium Truck Tires (2008 & 2009):
  Percentage Share Breakdown of Volume Imports by Country of
  Origin - China, Canada, and Others (includes corresponding
  Graph/Chart)                                      184

  Table 85: US Imports of Bias Medium Truck Tires (2009):
  Percentage Share Breakdown of Volume Imports by Country of
  Origin - China, India, and Others (includes corresponding
  Graph/Chart)                                        185
 Titan Wheel - A Key Regional Player                        185
B.Market Analytics                                     186
 Table 86: US Recent Past, Current & Future Analysis for OEM
 Tires by Product Segment - Passenger Cars, Trucks (Light
 Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets Independently Analyzed with Annual
 Volume Shipments in Million Units for the Years 2007 through
 2015 (includes corresponding Graph/Chart)                     186
    Table 87: US Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   187

    Table 88: US 11-Year Perspective for OEM Tires by Product
    Segment - Percentage Breakdown of Volume Shipments for
    Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       188

    Table 89: US Recent Past, Current & Future Analysis for
    Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)       189

    Table 90: US Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   190

    Table 91: US 11-Year Perspective for Replacement Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       191

12. CANADA                                                192
  A.Market Analysis                                        192
    Current and Future Analysis                               192
     OEM Tires                                         192
     Replacement Tires                                      192
    Key Statistical Findings                               192
     Table 92: Canadian Replacement Passenger Tire Market
     (2008): Percentage Share Breakdown of Volume Shipments by
     Segment (includes corresponding Graph/Chart)                 192
  B.Market Analytics                                       193
    Table 93: Canadian Recent Past, Current & Future Analysis
    for OEM Tires by Product Segment - Passenger Cars, Trucks
    (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)           193

    Table 94: Canadian Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   194

    Table 95: Canadian 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       195

    Table 96: Canadian Recent Past, Current & Future Analysis
    for Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/ Heavy Trucks), Two
    Wheelers, Aircraft and Off-the-Road Vehicles (Industrial &
    Utility Vehicles and Farm Implements) Markets Independently
    Analyzed with Annual Volume Shipments in Million Units for
    the Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       196

    Table 97: Canadian Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   197

    Table 98: Canadian 11-Year Perspective for Replacement Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     198

13. JAPAN                                               199
  A.Market Analysis                                        199
    Current and Future Analysis                               199
     OEM Market                                           199
     Replacement Market                                      199
    A Preface to Japanese Tire Industry                         199
     Table 99: Leading Producers of Medium/Heavy Truck Tires in
     Japan (2008): Percentage Share Breakdown for Bridgestone
     Corporation, Sumitomo Rubber Industries, Yokohama Rubber Co
     Ltd, and the Toyo Tire and Rubber Co Ltd, and thers
     (includes corresponding Graph/Chart)                        199
  B.Market Analytics                                       200
    Table 100: Japanese Recent Past, Current & Future Analysis
    for OEM Tires by Product Segment - Passenger Cars, Trucks
    (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)           200

    Table 101: Japanese Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                     201

    Table 102: Japanese 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       202

    Table 103: Japanese Recent Past, Current & Future Analysis
    for Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/ Heavy Trucks), Two
    Wheelers, Aircraft and Off-the- Road Vehicles (Industrial &
    Utility Vehicles and Farm Implements) MarketsIndependently
    Analyzed with Annual Volume Shipments in Million Units for
    the Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       203

    Table 104: Japanese Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   204

    Table 105: Japanese 11-Year Perspective for Replacement
    Tires by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     205

14. EUROPE                                               206
  A.Market Analysis                                       206
    Current and Future Analysis                              206
     OEM Market                                          206
     Replacement Market                                     206
    Factors Influencing the European Tires Market                  206
    Major Trends in Tire Manufacture                           206
    Small Companies Dominate in Specialized Niches                   206
    Competitive Landscape                                   207
     Table 106: European OEM & Replacement Tire Market (2007):
     Percentage Breakdown of Sales by Manufacturer -
     Continental, Michelin, Goodyear/ Sumitomo,
     Bridgestone/Firestone, Pirelli and Others (includes
     corresponding Graph/Chart)                               207

    Table 107: Leading Tire Producers in Western Europe (2007):
    Percentage Breakdown of Capacity for Continental, Michelin,
    Goodyear/Sumitomo, Bridgestone/Firestone, Pirelli and
    Others (includes corresponding Graph/Chart)                 207
  B.Market Analytics                                  208
   Table 108: European Recent Past, Current & Future Analysis
   for OEM Tires by Geographic Region - France, Germany, Italy,
   UK, Spain, Russia, and Rest of Europe Markets Independently
   Analyzed with Annual Volume Shipments in Million Units for
   the Years 2007 through 2015 (includes corresponding
   Graph/Chart)                                      208

    Table 109: European Recent Past, Current & Future Analysis
for OEM Tires by Product Segment - Passenger Cars, Trucks
(Light Trucks and Medium/Heavy Trucks), Two Wheelers,
Aircraft and Off-the-Road Vehicles (Industrial & Utility
Vehicles and Farm Implements) Markets Independently Analyzed
with Annual Volume Shipments in Million Units for the Years
2007 through 2015 (includes corresponding Graph/Chart)       209

Table 110: European Historic Review for OEM Tires by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Volume Shipments in Million Units for the Years
2000 through 2006 (includes corresponding Graph/Chart)            210

Table 111: European Historic Review for OEM Tires by Product
Segment - Passenger Cars, Trucks (Light Trucks and
Medium/Heavy Trucks), Two Wheelers, Aircraft and
Off-the-Road Vehicles (Industrial & Utility Vehicles and
Farm Implements) Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
2006 (includes corresponding Graph/Chart)                   211

Table 112: European 11-Year Perspective for OEM Tires by
Geographic Region - Percentage Breakdown of Volume Shipments
for France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for the Years 2005, 2010, and 2015 (includes
corresponding Graph/Chart)                              212

Table 113: European 11-Year Perspective for OEM Tires by
Product Segment - Percentage Breakdown of Volume Shipments
for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
(Industrial & Utility Vehicles and Farm Implements) Markets
for the Years 2005, 2010, and 2015 (includes corresponding
Graph/Chart)                                       213

Table 114: European Recent Past, Current & Future Analysis
for Replacement Tires by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Volume Shipments
in Million Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart)                               214

Table 115: European Recent Past, Current & Future Analysis
for Replacement Tires by Product Segment - Passenger Cars,
Trucks (Light Trucks and Medium/ Heavy Trucks), Two
Wheelers, Aircraft and Off-the-Road Vehicles (Industrial &
Utility Vehicles and Farm Implements) Markets Independently
Analyzed with Annual Volume Shipments in Million Units for
the Years 2007 through 2015 (includes corresponding
Graph/Chart)                                       215

Table 116: European Historic Review for Replacement Tires by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Volume Shipments in Million Units for the Years
2000 through 2006 (includes corresponding Graph/Chart)            216

Table 117: European Historic Review for Replacement Tires by
Product Segment - Passenger Cars, Trucks (Light Trucks and
Medium/Heavy Trucks), Two Wheelers, Aircraft and
Off-the-Road Vehicles (Industrial & Utility Vehicles and
Farm Implements) Markets Independently Analyzed with Annual
Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                    217

    Table 118: European 11-Year Perspective for Replacement
    Tires by Geographic Region - Percentage Breakdown of Volume
    Shipments for France, Germany, Italy, UK, Spain, Russia, and
    Rest of Europe Markets for the Years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                      218

    Table 119: European 11-Year Perspective for Replacement
    Tires by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the Years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     219

14a. FRANCE                                              220
   A.Market Analysis                                      220
     Current and Future Analysis                             220
      OEM Market                                         220
      Replacement Market                                    220
     Tire Manufacturers - Classification by Market Presence         220
     Statistical Findings: A Recent Past Perspective             220
      Distribution                                     220
       Table 120: French Replacement Passenger Car and Light
       Truck Tires Market (2006): Percentage Breakdown by
       Distribution Channel for Tire Specialist, Car
       Dealer/Garages, Fast-Fit Auto Parts Centers and Others
       (includes corresponding Graph/Chart)                     220

      Table 121: French Replacement Van Tires Market (2006):
      Percentage Breakdown by Distribution Channel for
      Independent Tire Retailer, Fast Fit/Autocenters, Direct
      Sales and Others (includes corresponding Graph/Chart)          221

     Table 122: French Replacement Truck Tires Market (2006):
     Percentage Breakdown by Distribution Channel for
     Independent Tire Retailer, Fast Fit/Autocenters, Direct
     Sales, Truck/Van Dealers and Others (includes
     corresponding Graph/Chart)                               221
   B.Market Analytics                                     222
    Table 123: French Recent Past, Current & Future Analysis for
    OEM Tires by Product Segment - Passenger Cars, Trucks (Light
    Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2007 through
    2015 (includes corresponding Graph/Chart)                     222

    Table 124: French Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   223

    Table 125: French 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                        224

    Table 126: French Recent Past, Current & Future Analysis for
    Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/ Heavy Trucks), Two
    Wheelers, Aircraft and Off-the- Road Vehicles (Industrial &
    Utility Vehicles and Farm Implements) Markets Independently
    Analyzed with Annual Volume Shipments in Million Units for
    the Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       225

    Table 127: French Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   226

    Table 128: French 11-Year Perspective for Replacement Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     227

14b. GERMANY                                                228
   A.Market Analysis                                       228
     Current and Future Analysis                              228
      OEM Market                                          228
      Replacement Market                                     228
     Factors Influencing Sales                               228
     Key Market Trends                                      228
     Market for Retread Tires                                228
      Scrap Tires - Key Ingredient used in Cement Kilns             229
     Statistical Findings: A Recent Past Perspective              229
      Table 129: German Truck and Van Replacement Tires Market
      (2006): Percentage Breakdown by Distribution Channel for
      Independent Tire Retailers, Fast Fit/ Autocenters, Direct
      Sales, Truck/Van Dealers, and Others (includes
      corresponding Graph/Chart)                               229

     Table 130: German Passenger Car and Light Truck Replacement
     Tires Market (2006): Percentage Breakdown by Distribution
     Channel for Tire Specialist, Car Dealers/Garages, Fast-Fit
     Auto Parts Centers and Others (includes corresponding
     Graph/Chart)                                        229
   B.Market Analytics                                     230
    Table 131: German Recent Past, Current & Future Analysis for
    OEM Tires by Product Segment - Passenger Cars, Trucks (Light
    Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2007 through
    2015 (includes corresponding Graph/Chart)                   230

    Table 132: German Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   231

    Table 133: German 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       232

    Table 134: German Recent Past, Current & Future Analysis for
    Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/ Heavy Trucks), Two
    Wheelers, Aircraft and Off-the- Road Vehicles (Industrial &
    Utility Vehicles and Farm Implements) Markets Independently
    Analyzed with Annual Volume Shipments in Million Units for
    the Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       233

    Table 135: German Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   234

    Table 136: German 11-Year Perspective for Replacement Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     235

14c. ITALY                                            236
   A.Market Analysis                                     236
     Current and Future Analysis                            236
      OEM Market                                        236
      Replacement Market                                   236
     Statistical Findings: A Recent Past Perspective            236
      Table 137: Italian Replacement Passenger Car and Light
      Truck Tires Market (2006): Percentage Breakdown by
      Distribution Channel for Tire Specialist, Car
      Dealer/Garages, Fast-Fit Auto Parts Centers and Others
      (includes corresponding Graph/Chart)                     236

     Table 138: Italian Replacement Van Tires Market (2006):
     Percentage Breakdown by Distribution Channel for
     Independent Tire Retailer, Franchised Dealers, Autocenters,
     Service Station, Tire Franchise, Tire Equity Chains, and
     Others (includes corresponding Graph/Chart)                 237

     Table 139: Italian Replacement Truck Tires Market (2006):
     Percentage Breakdown by Distribution Channel for Specialist
     Independent Garages, Direct Sales, Fast Fit/Autocenters,
     Truck Dealers/Concessions, and Others (includes
     corresponding Graph/Chart)                             237
    Marangoni SpA - A Key Regional Player                      237
   B.Market Analytics                                   238
    Table 140: Italian Recent Past, Current & Future Analysis
    for OEM Tires by Product Segment - Passenger Cars, Trucks
    (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)       238

    Table 141: Italian Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   239

    Table 142: Italian 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       240

    Table 143: Italian Recent Past, Current & Future Analysis
    for Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)       241

    Table 144: Italian Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   242

    Table 145: Italian 11-Year Perspective for Replacement Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                       243

14d. THE UNITED KINGDOM                                           244
   A.Market Analysis                                       244
     Current & Future Analysis                               244
      OEM Market                                          244
      Replacement Market                                     244
      Market Overview                                      244
      Market Concerns                                      244
      Legislative Changes                                  245
     Kumho and Marshal - Major Brands of Replacement Tires               245
     Retread Tires                                       245
     Statistical Findings: A Recent Past Perspective               245
      Table 146: UK Replacement Passenger Car and Light Truck
      Tires Market (2006): Percentage Breakdown by Distribution
      Channel for Tire Specialist, Car Dealers/ Garages, Fast-Fit
      Auto Parts Centers and Others (includes corresponding
      Graph/Chart)                                        245

     Table 147: UK Replacement Truck Tires Market (2006):
     Percentage Breakdown by Distribution Channel for Fast
     Fit/Autocenters, Independent Garages, Direct Sales,
     Franchised Dealers, and Others (includes corresponding
     Graph/Chart)                                        246
   B.Market Analytics                                     246
    Table 148: UK Recent Past, Current & Future Analysis for OEM
    Tires by Product Segment - Passenger Cars, Trucks (Light
    Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2007 through
    2015 (includes corresponding Graph/Chart)                   246

    Table 149: UK Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   247

    Table 150: UK 11-Year Perspective for OEM Tires by Product
    Segment - Percentage Breakdown of Volume Shipments for
    Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       248

    Table 151: UK Recent Past, Current & Future Analysis for
    Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)       249

    Table 152: UK Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   250

    Table 153: UK 11-Year Perspective for Replacement Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005,2010, and 2015 (includes corresponding
    Graph/Chart)                                       251

14e. SPAIN                                             252
   A.Market Analysis                                     252
     Current & Future Analysis                             252
      OEM Market                                        252
      Replacement Tires                                   252
     Statistical Findings: A Recent Past Perspective           252
      Table 154: Spanish Passenger Car and Light Truck
      Replacement Tires Market (2006): Percentage Breakdown by
      Distribution Channel for Tire Specialist, Car
      Dealer/Garages, Fast-Fit Auto Parts Centers and Others
 (includes corresponding Graph/Chart)                     252

 Table 155: Spanish Replacement Van Tires Market (2006):
 Percentage Breakdown by Distribution Channel for
 Independent Tire Retailer, Franchised Dealer and Others
 (includes corresponding Graph/Chart)                    252

  Table 156: Spanish Replacement Truck Tires Market (2006):
  Percentage Breakdown by Distribution Channel for Specialist
  Independent Garages, Direct Sales, Fast Fit/Autocenters,
  Franchised Dealers and Other (includes corresponding
  Graph/Chart)                                        253
 Leading Players                                       253
  Replacement Van Tires                                   253
  Replacement Truck Tires                                 253
B.Market Analytics                                      254
 Table 157: Spanish Recent Past, Current & Future Analysis
 for OEM Tires by Product Segment - Passenger Cars, Trucks
 (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
 Aircraft and Off-the-Road Vehicles (Industrial & Utility
 Vehicles and Farm Implements) Markets Independently Analyzed
 with Annual Volume Shipments in Million Units for the Years
 2007 through 2015 (includes corresponding Graph/Chart)       254

 Table 158: Spanish Historic Review for OEM Tires by Product
 Segment - Passenger Cars, Trucks (Light Trucks and
 Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets Independently Analyzed with Annual
 Volume Shipments in Million Units for the Years 2000 through
 2006 (includes corresponding Graph/Chart)                   255

 Table 159: Spanish 11-Year Perspective for OEM Tires by
 Product Segment - Percentage Breakdown of Volume Shipments
 for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
 Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
 (Industrial & Utility Vehicles and Farm Implements) Markets
 for the years 2005, 2010, and 2015 (includes corresponding
 Graph/Chart)                                       256

 Table 160: Spanish Recent Past, Current & Future Analysis
 for Replacement Tires by Product Segment - Passenger Cars,
 Trucks (Light Trucks and Medium/ Heavy Trucks), Two
 Wheelers, Aircraft and Off-the- Road Vehicles (Industrial &
 Utility Vehicles and Farm Implements) Markets Independently
 Analyzed with Annual Volume Shipments in Million Units for
 the Years 2007 through 2015 (includes corresponding
 Graph/Chart)                                       257

 Table 161: Spanish Historic Review for Replacement Tires by
 Product Segment - Passenger Cars, Trucks (Light Trucks and
 Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets Independently Analyzed with Annual
 Volume Shipments in Million Units for the Years 2000 through
 2006 (includes corresponding Graph/Chart)                   258

 Table 162: Spanish 11-Year Perspective for Replacement Tires
 by Product Segment - Percentage Breakdown of Volume
 Shipments for Passenger Cars, Trucks (Light Trucks and
 Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     259

14f. RUSSIA                                          260
   A.Market Analysis                                  260
     Current & Future Analysis                          260
      OEM Market                                     260
      Replacement Market                                260
     Key Statistics:                                260
      Table 163: Russian Replacement Premium Car Tires Market
      (2007): Percentage Share Breakdown of Volume Sales by Key
      Player (includes corresponding Graph/Chart)             260

     Table 164: Russian Replacement Premium Car Winter Tires
     Market (2007): Percentage Share Breakdown of Volume Sales
     by Key Player (includes corresponding Graph/Chart)        261

     Table 165: Russian Replacement Premium Car Summer Tires
     Market (2007): Percentage Share Breakdown of Volume Sales
     by Key Player (includes corresponding Graph/Chart)         261
   B.Market Analytics                                      262
    Table 166: Russian Recent Past, Current & Future Analysis
    for OEM Tires by Product Segment - Passenger Cars, Trucks
    (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)        262

    Table 167: Russian Historic Review for OEM Tires by Product
    Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   263

    Table 168: Russian 11-Year Perspective for OEM Tires by
    Product Segment - Percentage Breakdown of Volume Shipments
    for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    for the years 2005, 2010, and 2015 (includes corresponding
    Graph/Chart)                                       264

    Table 169: Russian Recent Past, Current & Future Analysis
    for Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2007 through 2015 (includes corresponding Graph/Chart)       265

    Table 170: Russian Historic Review for Replacement Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   266

    Table 171: Russian 11-Year Perspective for Replacement Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     267

14g. REST OF EUROPE                                          268
   A.Market Analysis                                      268
     Current and Future Analysis                             268
      OEM Market                                         268
      Replacement Market                                    268
     Turkey                                           268
     Czech Republic                                      268
     Poland                                           268
     Select Regional Players                               269
      Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S.
       (Turkey)                                        269
      Tire Company Debica S.A (Poland)                           269
   B.Market Analytics                                     270
     Table 172: Rest of Europe Recent Past, Current & Future
     Analysis for OEM Tires by Product Segment - Passenger Cars,
     Trucks (Light Trucks and Medium/ Heavy Trucks), Two
     Wheelers, Aircraft and Off-the- Road Vehicles (Industrial &
     Utility Vehicles and Farm Implements) Markets Independently
     Analyzed with Annual Volume Shipments in Million Units for
     the Years 2007 through 2015 (includes corresponding
     Graph/Chart)                                        270

    Table 173: Rest of Europe Historic Review for OEM Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   271

    Table 174: Rest of Europe 11-Year Perspective for OEM Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                      272

    Table 175: Rest of Europe Recent Past, Current & Future
    Analysis for Replacement Tires by Product Segment -
    Passenger Cars, Trucks (Light Trucks and Medium/ Heavy
    Trucks), Two Wheelers, Aircraft and Off-the- Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    Independently Analyzed with Annual Volume Shipments in
    Million Units for the Years 2007 through 2015 (includes
    corresponding Graph/Chart)                              273

    Table 176: Rest of Europe Historic Review for Replacement
    Tires by Product Segment - Passenger Cars, Trucks (Light
    Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   274

    Table 177: Rest of Europe 11-Year Perspective for
    Replacement Tires by Product Segment - Percentage Breakdown
    of Volume Shipments for Passenger Cars, Trucks (Light Trucks
    and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     275

15. ASIA-PACIFIC                                           276
  A.Market Analysis                                       276
    Current and Future Analysis                              276
     OEM Market                                          276
     Replacement Market                                     276
      Table 178: Leading Tire Producers in Asia-Pacific (2007):
      Percentage Share Breakdown of Capacity for Bridgestone,
      Hankook, Sumitomo, Kumho, Yokohama, Goodyear, and Others
      (includes corresponding Graph/Chart)                      276
    Focus On Select Regions                                 276
     Australia                                        276
     China                                            277
      Chinese Tire Industry                                277
      Foreign Investments                                  277
      Statistical Findings: A Recent Past Perspective            278
       Table 179: Leading Players in the Chinese OEM PCR
       Automotive Tire Market (2006): Percentage Breakdown by
       Volume Sales for Hankook, Kumho, Bridgestone, Gajah
       Tunggal, Good Year, Michelin and Others (includes
       corresponding Graph/Chart)                             278

       Table 180: Leading Players in the Chinese Replacement PCR
       Automotive Tire Market (2006): Percentage Breakdown by
       Volume Sales for Gajah Tunggal, Hankook, Kumho,
       Bridgestone, Michelin, Good Year and Others (includes
       corresponding Graph/Chart)                               278
     Regulatory Environment                                    278
     Special Protectionist Tariff Fail to Curb China Export Market     279
     Government Stimulus and Automotive Industry Come to the Rescue            279
     India                                             279
      Industry Overview                                      279
      Economic Revival Fuels Demand From CV Replacement Segment                280
      Shipments to Automobile OEMs Pick Up                           280
      Post Recession: Optimism Prevails                           280
      Tire Aftermarket to Benefit from Increasing Scope of
       Radialization                                     281
      Increasing Radial Tire Penetration in CV Segment to Fuel
       Sales                                           281
      Manufacturers Focus on Radial Capacity Expansion                 282
      Fluctuations in Raw Material Prices                       282
      Table 181: Indian Tires Market: Raw Material Cost as
      Percentage of Production Cost (includes corresponding
      Graph/Chart)                                         282
      Tire Manufacturers Use Price Discipline Strategy               283
      Revived Exports to Provide Cushion in Case Domestic Supply
       Exceeds Demand                                         283
       Distribution                                     283
       Cyclical Pattern                                   283
    Statistical Findings: A Recent Past Perspective                 284
     Table 182: Leading Players in the Indian Tires Market
     (2006): Percentage Breakdown by Value Sales for MRF, Apollo
     Tyres, JK Industries, Ceat, Goodyear and Others (includes
     corresponding Graph/Chart)                                 284
     Indonesia                                          284
      Rubber Industry                                       284
      Inner Tube Market in Indonesia Continues to Hold Potential         284
     Singapore                                           285
      Pent-Up Demand for Automobiles                               285
  South Korea                                         285
   Comparison with International Price and Quality              285
  Vietnam                                           285
   Rubber - Major Export Commodity                            285
   Auto Industry - Largest End Use Market for Rubber              285
 Select Regional Players                                 286
  Apollo Tyres                                      286
  Birla Tyres                                      286
  Ceat Ltd                                         286
  Modi Rubber Ltd.                                      286
  Goodyear India                                       287
  TVS Srichakra Ltd.                                    287
  PT Bridgestone Tire Indonesia                             287
  PT Goodyear Indonesia                                   287
B.Market Analytics                                      288
 Table 183: Asia-Pacific Recent Past, Current & Future
 Analysis for OEM Tires by Product Segment - Passenger Cars,
 Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
 Aircraft and Off-the-Road Vehicles (Industrial & Utility
 Vehicles and Farm Implements) Markets Independently Analyzed
 with Annual Volume Shipments in Million Units for the Years
 2007 through 2015 (includes corresponding Graph/Chart)              288

 Table 184: Asia-Pacific Historic Review for OEM Tires by
 Product Segment - Passenger Cars, Trucks (Light Trucks and
 Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets Independently Analyzed with Annual
 Volume Shipments in Million Units for the Years 2000 through
 2006 (includes corresponding Graph/Chart)                   289

 Table 185: Asia-Pacific 11-Year Perspective for OEM Tires by
 Product Segment - Percentage Breakdown of Volume Shipments
 for Passenger Cars, Trucks (Light Trucks and Medium/Heavy
 Trucks), Two Wheelers,Aircraft and Off-the-Road Vehicles
 (Industrial & Utility Vehicles and Farm Implements) Markets
 for the years 2005, 2010, and 2015 (includes corresponding
 Graph/Chart)                                       290

 Table 186: Asia-Pacific Recent Past, Current & Future
 Analysis for Replacement Tires by Product Segment -
 Passenger Cars, Trucks (Light Trucks and Medium/Heavy
 Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
 (Industrial & Utility Vehicles and Farm Implements) Markets
 Independently Analyzed with Annual Volume Shipments in
 Million Units for the Years 2007 through 2015 (includes
 corresponding Graph/Chart)                              291

 Table 187: Asia-Pacific Historic Review for Replacement
 Tires by Product Segment - Passenger Cars, Trucks (Light
 Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets Independently Analyzed with Annual
 Volume Shipments in Million Units for the Years 2000 through
 2006 (includes corresponding Graph/Chart)                   292

 Table 188: Asia-Pacific 11-Year Perspective for Replacement
 Tires by Product Segment - Percentage Breakdown of Volume
 Shipments for Passenger Cars, Trucks (Light Trucks and
 Medium/Heavy Trucks), Two Wheelers, Aircraft and
 Off-the-Road Vehicles (Industrial & Utility Vehicles and
 Farm Implements) Markets for the years 2005, 2010, and 2015
 (includes corresponding Graph/Chart)                      293
16. THE MIDDLE EAST AND AFRICA                                   294
  A.Market Analysis                                     294
    Current and Future Analysis                             294
     OEM Market                                        294
     Replacement Market                                   294
    Saudi Arabia                                      294
     Exporters                                       294
     Regulations                                      295
     Buying Behavior                                    295
     Customers                                        295
     Tire Retreading                                   296
     Distribution & Promotion                             296
     Global Distributors to the Saudi Arabian Market             296
      Table 189: South African Tire Market (2008): Percentage
      Share Breakdown of Sales by Manufacturer - Goodyear,
      Bridgestone, Dunlop and Continental (includes
      corresponding Graph/Chart)                             296
  B.Market Analytics                                    297
    Table 190: Middle East & Africa Recent Past, Current &
    Future Analysis for OEM Tires by Product Segment - Passenger
    Cars, Trucks (Light Trucks and Medium/Heavy Trucks), Two
    Wheelers, Aircraft and Off-the-Road Vehicles (Industrial &
    Utility Vehicles and Farm Implements) Markets Independently
    Analyzed with Annual Volume Shipments in Million Units for
    the Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       297

    Table 191: Middle East & Africa Historic Review for OEM
    Tires by Product Segment - Passenger Cars, Trucks (Light
    Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   298

    Table 192: Middle East & Africa 11-Year Perspective for OEM
    Tires by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                      299

    Table 193: Middle East & Africa Recent Past, Current &
    Future Analysis for Replacement Tires by Product Segment -
    Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    Independently Analyzed with Annual Volume Shipments in
    Million Units for the Years 2007 through 2015 (includes
    corresponding Graph/Chart)                              300

    Table 194: Middle East & Africa Historic Review for
    Replacement Tires by Product Segment - Passenger Cars,
    Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
    Aircraft and Off-the-Road Vehicles (Industrial & Utility
    Vehicles and Farm Implements) Markets Independently Analyzed
    with Annual Volume Shipments in Million Units for the Years
    2000 through 2006 (includes corresponding Graph/Chart)       301

    Table 195: Middle East & Africa 11-Year Perspective for
    Replacement Tires by Product Segment - Percentage Breakdown
    of Volume Shipments for Passenger Cars, Trucks (Light Trucks
    and Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                     302

17. LATIN AMERICA                                          303
  A.Market Analysis                                      303
    Current and Future Analysis                             303
     OEM Market                                         303
     Replacement Market                                    303
    Abundant Business Opportunities in Latin America              303
    Brazil                                          303
    Mexico                                            303
     Automotive Parts Market                                303
    Statistical Findings: A Recent Past Perspective             304
     Table 196: Leading Brands in Mexican Replacement Passenger
     Car Tire Market (2005): Percentage Breakdown by Volume
     Sales for Goodyear, Firestone, Tornel, Euzkadi, Uniroyal
     and Others (includes corresponding Graph/Chart)               304

    Table 197: Leading Brands in Mexican Replacement Light
    Truck Tire Market (2005): Percentage Breakdown by Volume
    Sales for Goodyear, Firestone, Tornel, Euzkadi, BFGoodrich
    and Others (includes corresponding Graph/Chart)             304
   Peru                                             305
    Auto Imports                                        305
    Tires Market Overview                                   305
  B.Market Analytics                                      306
   Table 198: Latin America Recent Past, Current & Future
   Analysis for OEM Tires by Product Segment - Passenger Cars,
   Trucks (Light Trucks and Medium/Heavy Trucks), Two Wheelers,
   Aircraft and Off-the-Road Vehicles (Industrial & Utility
   Vehicles and Farm Implements) Markets Independently Analyzed
   with Annual Volume Shipments in Million Units for the Years
   2007 through 2015 (includes corresponding Graph/Chart)          306

    Table 199: Latin America Historic Review for OEM Tires by
    Product Segment - Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets Independently Analyzed with Annual
    Volume Shipments in Million Units for the Years 2000 through
    2006 (includes corresponding Graph/Chart)                   307

    Table 200: Latin America 11-Year Perspective for OEM Tires
    by Product Segment - Percentage Breakdown of Volume
    Shipments for Passenger Cars, Trucks (Light Trucks and
    Medium/Heavy Trucks), Two Wheelers, Aircraft and
    Off-the-Road Vehicles (Industrial & Utility Vehicles and
    Farm Implements) Markets for the years 2005, 2010, and 2015
    (includes corresponding Graph/Chart)                      308

    Table 201: Latin America Recent Past, Current & Future
    Analysis for Replacement Tires by Product Segment -
    Passenger Cars, Trucks (Light Trucks and Medium/Heavy
    Trucks), Two Wheelers, Aircraft and Off-the-Road Vehicles
    (Industrial & Utility Vehicles and Farm Implements) Markets
    Independently Analyzed with Annual Volume Shipments in
    Million Units for the Years 2007 through 2015 (includes
    corresponding Graph/Chart)                              309

    Table 202: Latin America Historic Review for Replacement
                  Tires by Product Segment - Passenger Cars, Trucks (Light
                  Trucks and Medium/Heavy Trucks), Two Wheelers, Aircraft and
                  Off-the-Road Vehicles (Industrial & Utility Vehicles and
                  Farm Implements) Markets Independently Analyzed with Annual
                  Volume Shipments in Million Units for the Years 2000 through
                  2006 (includes corresponding Graph/Chart)                   310

                  Table 203: Latin America 11-Year Perspective for Replacement
                  Tires by Product Segment - Percentage Breakdown of Volume
                  Shipments for Passenger Cars, Trucks (Light Trucks and
                  Medium/Heavy Trucks), Two Wheelers, Aircraft and
                  Off-the-Road Vehicles (Industrial & Utility Vehicles and
                  Farm Implements) Markets for the years 2005, 2010, and 2015
                  (includes corresponding Graph/Chart)                     311


              COMPETITIVE LANDSCAPE

                Total Companies Profiled: 131 (including Divisions/Subsidiaries - 185)

                   ---------
                Region/Country                 Players
                   ---------
                The United States                 21
                Canada                         3
                Japan                         6
                Europe                       76
                 France                       7
                 Germany                       10
                 The United Kingdom                14
                 Italy                      7
                 Spain                       2
                 Rest of Europe                 36
                Asia-Pacific (Excluding Japan)       71
                Latin America                    4
                Africa                       3
                Middle East                     1
                   ---------




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