BA(Hons) International Hospitality
& Tourism Management
Location: INSTROCT - Tehran - Iran Course structure
The course consists of eight core modules.
International Collaborative Link
This course is delivered by London Metropolitan Business School (LMBS) in Core modules
partnership with INSTROCT (Institute of Training, Research, and Operational Cultural Tourism and Heritage Management – Cultural tourism encompasses
Consultancy in Tourism) in Iran. travel in search of contemporary culture (both high art and popular culture),
indigenous cultures and the historic environment. Increasingly, cultural tourism
Aims of the course is seen as the answer to both urban and rural problems in the developed
n To offer a contemporary, broad-based, coherent, intellectually demanding and the developing world. This module examines the growing importance of
and vocationally relevant programme of study, which enhances the cultural tourism and the strategies adopted for developing and managing this
understanding of international hospitality and tourism management within a phenomenon and the tangible and intangible heritage on which it is based.
variety of working contexts.
Finance for Tourism and Hospitality – This module introduces students to the
n To provide students with the theory and application of key management fundamentals of accounting and finance, project management and economics,
concepts, approaches and techniques that will equip them with the in the context of the hospitality industry, and examines the relationship
knowledge and understanding to develop strategies to address the wide between finance, management accounting, and corporate strategy.
variety of challenges applicable to a professional career in hospitality and
International and Corporate Strategy in Hospitality and Tourism – This
module examines the international competitive environment within which the
n To develop in students an appropriate mix of knowledge, cognitive and hospitality and tourism industry operates and examines the impact of external
transferable skills and graduate attributes, that will enhance their and internal changes on corporate strategy.
employability and act as a rigorous foundation for life-long learning. Marketing of Tourist Destinations and Attractions – This module applies
marketing theory and techniques to tourist destinations and visitor attractions.
Duration and attendance
Image creation, place marketing, marketing tools and promotional channels for
Full-time: 1 year, day developing and sustaining healthy visitor markets will be studied.
Dates/timetable Managing Change and Cultural Diversity in Hospitality and Tourism –
This module focuses on the impact of organisational change, culture and
Autumn semester: September – January
cultural differences within the hospitality and tourism sector and their
Spring semester: February – June management implications, within an international context.
Strategic Restaurant Management – This module provides students with an
understanding of major strategic issues in the financial, marketing and concept
development of restaurant management.
Sustainable Tourism and Hospitality Management – This module examines
the principles of sustainablity in tourism and hospitality, and evaluates
the applicability of management tools and techniques appropriate to the
sustainable management and operation in tourism and hospitality.
International Hospitality and Tourism Project – This project module will
assist the student in developing the knowledge and skills for the independent
identification, definition and analysis of issues and problems in tourism,
hospitality or heritage-related management and practice.
Teaching and learning Entry requirements
Each module will be delivered through lectures, seminars and workshops in Successful completion of INSTROCT Hospitality Diploma.
an intensive week-long block with preparation and assessment outside these IELTS 5.5
times. Normally students will be provided with the learning material before the EASE 40-45+
teaching block begins and have two weeks to complete the assessments after
the teaching block ends. How to apply and fees
All module information will be available on Weblearn (on-line teaching and Complete the INSTROCT and Londonmet application forms including all
learning support facility), which can be accessed on-line via the university attested copies of your academic qualifications.
web site. For ALL fees enquiries please contact the INSTROCT office.
Assessment Academic queries
Assessment is through a variety of methods such as coursework, report, photo Mr. Hamid Asiayee as Academic Advisor at INSTROCT
essay, group work, group and individual presentations and examination. email@example.com
Career opportunities and guidance Ms. Sue Tootoonchian as Course Leader at LMBS
The course aims to equip students with the comprehensive knowledge and skills firstname.lastname@example.org
required for a wide range of employment opportunities in the International
Hospitality and Tourism Industry. These include hotels, restaurants, tour Administrative queries
operators, travel agents, tourist attractions, government and non-government
Miss Sharareh Emami at International Office at INSTROCT
agencies promoting tourism, trade and professional associations, consumer
organisations, travel companies and the media. Throughout the course students
apply learned theory to real life or simulated business contexts through INSTROCT Office
individual and group work using case studies, visits and problem solving. In 178 Ghoba Square,
addition there are arrangements within INSTROCT for students to receive Ghoba Street,
relevant career information and guidance. Dr. Shariati Avenue,
International Partner INSTROCT
INSTROCT, a member of the World Tourism Organization (WTO) is an official
international centre affiliated with the Tourism and Recreational Centres Po Box 19487- 64763
Organization (TRCO). INSTROCT has diversified programs to promote Tel: 00 98 21 22867029 - 22867032
knowledge in the field of tourism and hospitality management. By establishing Fax: 00 98 21 22861986
hospitality management and tourism training centres, a language school, email@example.com
and hospitality and tourism high school, the Institute is active in training
professional manpower for the industry. Enjoying the latest international
standards of education, INSTROCT has created a unique training atmosphere
equipped with modern educational equipment.
London Metropolitan Business School
Following its launch in August 2007, London Metropolitan Business School
(LMBS), part of London Metropolitan University, has become one of the
largest Business Schools in Europe with ambitions and capabilities to match
its international profile. This has enabled it to build upon its already firmly
established reputation as one of the largest and most successful Business
Education Providers in the UK. With almost 220 full time academic staff, over
9000 students and over 100 courses at undergraduate and post graduate levels,
LMBS continues the tradition of being a major and comprehensive provider of
business and management education in London, the UK and internationally.
Research at London Metropolitan Business School
Research is a very important aspect of LMBS. It underpins the curriculum,
sustains excellence in teaching, supports consultancy, promotes relations with
national and international partners and promotes an academic and intellectual
ethos within the School.
Research in the Business School is mainly organised around a number of
Research Centres. Currently these are:
n Centre for International Business and Sustainability
n Centre for International Transport Management
n Centre for Corporate Responsibility
n Management Research Centre
n Centre for Research in Marketing
n Business Education Research Group
n Comparative Organisation and Equality Research Centre
n Centre for International Capital Markets
n Centre for Research in Cultural Industries Management (proposed)
n Centre for Business Education Research