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Magazines Magazines History Stuff – First Overseas • “Magazine”

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									Magazines
History Stuff – First, Overseas
• “Magazine” came from Arabic “makhasin” = “storehouse”
• London, 1704: the “Review” Daniel DeFoe

         * The “Tatler” / the “Spectator”

•           Instrument of Politics!
            Instrument of Entertainment.
•

            1st “Magazine” (sorta):
            1731: Edward Cave (London) “Gentleman’s
            Magazine”
             • 15K subscribers!
History Stuff – now at home
• Slow to develop in America
  • Size/Dispersion of population
  • Economics of publishing
  • Postal System and
    Transportation
  • The readers themselves
• Revolutionary War
  • Miscellanies
More History…
• Civil War
  • Photojournalism
  • Investigative Reporting
• Photojournalism
  • 1st – Hare/Battleship “Maine”
  • Social role
  • Life magazine
  Muckraking
  • Magazine journalism
      • crusading reporters,
      • controversial, striking content  mass aud.
  • Led to outstanding social
    reform (!!!!!!!!)
  • Ended – WWI
Some Muckrakers Include:
       Edwin Markham (Child Labor);
       Jacob Riis (NYC misery);
       Samuel Hopkins Adams (patent medicine industry),
       Upton Sinclair (Chicago’s Slaughterhouses  FDA),
       David Graham Phillips (17th Amendment)
 Magazine Functions
• Surveillance
• Correlation
     • “Media = the great
       interpreters.”
Segmentation (& Advertising)
• How do people read magazines?
  •   Ads & Editorial Content
  •   Kept 4 months!
  •   Pass along readership: 4
  •   Loyally!
• Advertisers love specialized magazines
  because they are so effective in reaching
  precisely the categories of consumers that
  buy their type of product.
Top Mags
1.    Reader’s Digest               11. Westways
2.    TV Guide                      12.Home & Away
3.    BHG            true
                     cavorite-lis
                     GET
                     nm/justsay
                     just-say-no
                     cust-rec
                     f
                     -
                     tg/stores/d
                     communit
                     rate-item      13.Prevention
4.    National Geographic           14.Sports Illustrated
5.    Good Housekeeping             15.Newsweek
6.    Family Circle                 16.Playboy
7.    Woman’s Day                   17.Cosmo
8.    Time                          18.Guideposts
9.    LHJ                           19.Via Magazine
10.   People                        20.Southern Living
Major Magazine Chains
Conde Nast Group (Advance       Hearst Corp
Publications)
                                •   Cosmo
      •   Allure
                                •   Country Living
      •   Architect. Digest
      •   Bon Appetit           •   Esquire
      •   Bride’s               •   Good Housekeeping
      •   Conde Nast Traveler   •   Harper’s Bazaar
      •   Glamour               •   House Beautiful
      •   Gourmet               •   Marie Claire
      •   GQ                    •   O: The Oprah Magazine
      •   House & Garden
                                •   Popular Mechanics
      •   Lucky
      •   Modern Bride          •   Redbook
      •   The New Yorker        •   Seventeen
      •   Self                  •   Town and Country
      •   Teen Vogue
      •   Vanity Fair           Time Inc.
      •   Vogue                 Asiaweek             Progressive Farmer
      •   Wired                 Entertainment Wkly   SI for Kids
                                FORTUNE              Sports Illustrated
                                InStyle              Sunset
                                Marie Claire         People
                                Money                This Old House
                                Parenting            Time
Advertising
• Controlled Circulation - free
• Advertisers Influence Magazine Content!!!
  • “Complementary Copy”
  • Prescreening Content
Top Magazine Advertiser
Categories
                1. Automotive
                2. Toiletries/Cosmetics
                3. Drugs/Remedies
                4. Home Furnishings/Supplies
                5. Apparel/Accessories
                6. Food/Food Products
                7. Media
                8. Technology
                9. Direct Response Companies
                10. Retail
New Trends in Magazines
• Regional Editions
• Split-Run Editions
• Demographic Editions
New Trends in Magazines
• Brand Magazines
  • Benetton’s “Colors”
  • Cisco Systems “IQ”
  • Dodge / Hallmark / Bloomingdale’s / Crunch
    Fitness and more.
• Magalogs
  • Abercrombie & Fitch / Diesel
• Webzines
• Advertorials
  • Commercial content cloaked in respectability of
    editorial content

								
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