ce15899 Sunderland North

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							Sunderland
North Local
Area Plan
2009 – 2011
Sunderland North - Wards
                                              Sunderland North Local Area Plan 2009 – 2011 Page 1




Index
Foreword                                 3
Introduction                             5
How to get involved                      5
Link to other Strategies                 6
Strategic Aims                           8
Sunderland North Area                    11
Sunderland North What is the area        12
like to live in?
What local people tell us about          13
Sunderland North
A Prosperous Area                        14
A Learning Area                          16
A Safe Area                              18
A Healthy Area                           20
An Attractive and Inclusive Area         22
Next steps and How we will performance   25
manage the plan
Membership of Sunderland North           28
Area Committee
Sunderland North Initial Work Plan       30
Outline Action Plan                      31
Glossary of Terms                        38
Page 2 Sunderland North Local Area Plan 2009 – 2011
                                                                              Sunderland North Local Area Plan 2009 – 2011   Page 3




Foreword
The North of Sunderland has a rich and far spanning         We have the groundbreaking Customer Service Centre
heritage and culture. From the founding of the              at Bunny Hill, offering a wide range of services, including
Wearmouth-Jarrow (St Peter’s) monastery in 674 by           one of the city’s state of the art Wellness Centres. We
Benedict Biscop, through the ages where from as early       have just opened the Sunderland Aquatic Centre, the
as 1346, ships were being built at Wearmouth.               only 50 metre pool between Leeds and Edinburgh and
Sunderland North, like many other industrial towns,         the most environmentally friendly pool in the country.
suffered with the decline of traditional industries, like   The Sunderland Aquatic Centre, developed by
the shipbuilding and coal mining, with Wearmouth            Sunderland City Council, is a first for Sunderland
Colliery being the last operational mine to close in        and the wider region. Despite all this, we still have
the City in 1993.                                           significant health issues to tackle, in part a legacy of
In recent times, Sunderland North has seen significant       our traditional industries.
progress made through the redevelopment of former           The Sunderland North Area Plan provides us with the
industrial areas into enterprise zones, one example being   wherewithal to start to tackle some of the ongoing
the additional 4,000 jobs in Sunderland Enterprise Zone,    issues that are affecting this area. Whilst there has been
attracting major employers such as Lloyds TSB, HM           significant growth in the infrastructure surrounding
Revenue and Customs, Fusion Outsourcing and                 individuals’ quality of life in the area, much still remains to
Berghaus, which has enabled the local economy to            be done. By developing a robust, evidence-based
develop and grow.                                           approach utilising information from a wide variety of
The area is rich in heritage and culture, with significant   sources we have the privilege of producing the North
regeneration occurring throughout the area, including       Local Area Plan, to develop and shape services to
the development of the riverside, seeing a nationally       address the needs and wants of Sunderland North.
acclaimed Marina and Riverside sculpture trail.             Councillor Richard Bell
However, we are not complacent about our successes          Chair, Sunderland North Area Committee
to date, and realise we still have some significant
challenges ahead of us. Whilst we have attracted lots of
new jobs into the City, unemployment is still high.
Page 4 Sunderland North Local Area Plan 2009 – 2011
                                                                                Sunderland North Local Area Plan 2009 – 2011   Page 5




Introduction
Sunderland City Council is committed to ‘Creating a           discussion and on line facilities. It is a two year plan
better future for everyone in Sunderland’. As a place to      (2009/2011) setting out priorities and how we intend to
live, Sunderland has improved significantly in the past        tackle them to make the Sunderland North Area a better
two decades and the Sunderland Partnership’s long             place to both live and work. We want to give residents
term aspirational Sunderland Strategy sets out plans that     the opportunity to influence the way services are
will see the city improve still further in future years. In   delivered in their local area and we will involve all the
doing so we are absolutely determined that no-one             right services to enable this to happen.
should be disadvantaged because of where they live or
their own personal circumstances.                             How to get involved?
Strengthening neighbourhoods and promoting active             The views of local people in Sunderland really do matter
and cohesive communities is a crucial part of achieving       and they do influence decisions that affect everything
our aspirations for the City. Elected members in their        from how we provide services at a local level to the
unique community leadership role will provide enhanced        future of the whole City. The City Council is working with
opportunities for residents to be involved in decision-       partners to provide a range of opportunities for local
making, to identify and tackle issues that are relevant to    people to get involved in and influence decisions about
them and the area in which they live.                         the local area and the City, whether they are interested
                                                              in a particular issue, service or area of the City or wish to
We recognise that Cohesive Communities are strongest          get involved more generally. This may involve joining a
where people feel they have the opportunity to get            group or forum, such as area forums, for example,
involved in what happens in their community and their         Northside Initiative, resident associations, the City-wide
neighbourhood, at a level that’s best for them and on an      citizens’ panel. Community Spirit, youth forums, older
equal basis with everyone else. The development of the        people forums, and police and community forums. It
Local Area Plan (LAP) and the new Area Committee              may also include speaking to elected members,
Arrangements enables this to happen. This will be further     attending public meetings or taking part in surveys or
supported through the development of area based               other consultation.
working groups currently being developed by the
Sunderland Partnership’s Community Cohesion                   A number of organisations provide these opportunities
Working Group.                                                including Sunderland City Council, Gentoo, Northumbria
                                                              Police Authority, Tyne and Wear Fire and Rescue Service,
The City of Sunderland is divided into five administrative     Sunderland Teaching Primary Care Trust, Sunderland
areas which are Washington, Sunderland North,                 Community Network, Age Concern and Sunderland
Sunderland East, Sunderland West and the Coalfields.           Youth Forum. Further information can be obtained in the
Local Area Committees operate in each of those areas          “It’s your Sunderland” guide which can be obtained from
and all 5 have produced LAPs which will both support          a range of local public buildings or downloaded at
delivery of the Local Area Agreement (LAA) and also           http://www.sunderland.gov.uk/consultation .
focus activity and resources on the key issues identified
by local people in relation to the immediate area in          Sunderland North Area Committee have extensively
which they live. This will allow both the Council and its     engaged with residents and partners to enable the
partners to continue to make a demonstrable difference        production of this Area Plan. It sets out the current
in the quality of people’s lives within their own             circumstances for the areas and identifies issues that are
community, in other words – local priorities focusing on      relevant to the area and its residents at this present time.
local people.                                                 It is really important that local people continue to be
                                                              involved so that we take into account your views when
This is the LAP for the Sunderland North Area.                identifying or reviewing performance against priorities
Councillors, partners and residents have been at the          for your area. Area Committee meetings are open to the
heart of the engagement process to shape and approve          public and local people have the opportunity to ask
local priorities through events, road shows, forum            questions at Sunderland North Area Committee, directly
Page 6 Sunderland North Local Area Plan 2009 – 2011




to councillors and service providers at the beginning of         Link to other Strategies
each meeting during an open session.
                                                                 The Sunderland Partnership has developed a strategy to
Local Area Committees have the lead role in the process          provide the long term framework for both organisations
of developing the LAP, identifying all main priorities for       and individuals to work together to improve quality of life
the improvement of the area and enabling its effective           in Sunderland.
implementation, it will monitor the quality and
effectiveness of services delivered by the Council and               Creating a better future for everyone in
other main providers in the area and actively encourage              Sunderland
local residents to become involved in decision-making
                                                                     Sunderland will be a welcoming, internationally
on matters which affect them. The Local Area
                                                                     recognised city where people have the opportunity
Committees have been restructured to achieve this
                                                                     to fulfil their aspirations for a healthy, safe and
using a three part format:
                                                                     prosperous future.
1.    Public issues sessions
2.    Themed discussions on priorities                           Sunderland’s vision articulates where the City will be by
3.    Review of services and where appropriate                   2025. As part of the strategy five strategic aims have
      allocating funding                                         been developed as follows:

The meetings have been made increasingly accessible              •      Prosperous city
and resident focused. During the meetings we not only            •      Learning city
look at the strategic priorities for Sunderland, but at all of
                                                                 •      Safe city
the issues of concern to local people.
                                                                 •      Healthy city
To get involved or for further information contact:
                                                                 •      Attractive and Inclusive city
Councillor Richard Bell - Chair
0191 549 1513                                                    These aims are underpinned by four cross cutting
cllr.richard.bell@sunderland.gov.uk                              priorities; Housing, Social and Cultural opportunities and
49 Spa Well Drive, Wear View, Sunderland SR5 5TY                 Inclusive Communities and Sustainability that must be
                                                                 considered in everything we do to ensure maximise
Councillor Rosalind Copeland - Vice Chair
                                                                 positive impact across other key aims.
0191 548 8891
cllr.rosalind.copeland@sunderland.gov.uk                         Underpinning the Sunderland Strategy is the Local Area
5 Ridley Street, Southwick SR5 2JN                               Agreement (LAA) for Sunderland and the LAPs for each
                                                                 of the 5 Administrative Areas in the City (all with a
Chris McCarthy - Area Lead Executive
                                                                 lifespan until 2011). They set out the basis on which we
0191 561 7565
                                                                 will move towards our vision by identifying the focus for
chris.mccarthy@sunderland.gov.uk
                                                                 the relative short term and the next steps in the journey
Community and Cultural Services, Jack Crawford House,
                                                                 towards achieving long term aspirations.
Commercial Road, Sunderland
                                                                 Much of the progress made has been achieved through
Pauline Hopper - Area Officer
                                                                 strong partnership working, and has provided the basis
0191 561 7912
                                                                 for the effective delivery of key outcomes in the City.
pauline.hopper@sunderland.gov.uk
                                                                 The Sunderland Partnership has provided the basis for
Strategic Economic Development, Room 2.83,
                                                                 the development of a variety of innovative and effective
Civic Centre, Sunderland SR2 7DN
                                                                 partnership activities. The Partnership, accredited as the
                                                                 City’s Local Strategic Partnership (LSP) in 2002, has a
                                                                 broad and committed membership that represents key
                                                                 stakeholders in the City including the private, voluntary
                                                                                Sunderland North Local Area Plan 2009 – 2011   Page 7




and community sectors. The partnership operates                The LAPs will both support delivery of the LAA and also
effectively through defined frameworks and                      focus activity and resources on the key issues described
governance arrangements. This includes Delivery                by local people so that both the council and partners
Partnerships that provide a focus on the thematic              can continue to make a demonstrable difference in the
stated priorities in the LAA.                                  quality of live for local people.
The refresh of the Sunderland Compact (an agreement            The Comprehensive Area Assessment (CAA) is the new
of how Voluntary and Community Sector (VCS)                    audit method used by Central Government to assess
organisations and statutory organisations agree to work        how successfully local authorities and their partners are
together) has seen significant involvement from local           working together to improve the quality of life for local
VCS organisations alongside representatives from the           communities. Information will be drawn together by the
Council and Sunderland Partner organisations. This has         Audit Commission to show how well residents are being
resulted in the development of a local agreement in line       served by their local public services. The work of Area
with national policy guidance and local requirements.          Committees, and the information they receive, will form
The Sunderland Compact provides the basis to                   an important part of this assessment.
improve partnership working between Sunderland
based VCS organisations, the Council and Sunderland
Partnership organisations.
Partners recognise that the VCS have an important role
to play in achieving the objectives for the City. As
independent organisations, the VCS can bring distinctive
value to the work of the partnership and local
communities. In particular, partners in the VCS will
engage service users in the design and delivery of
services and act as advocates for those who otherwise
may have no voice.
The VCS make a significant and tangible contribution to
the vitality of local communities and the quality of life of
people who live in them. Partners and other funders
make grants, or have contracts to the value of about
£11m to some of the 600 VCS organisations that are in
the City and it is estimated that volunteering activity is
worth approximately £10m.
The rationale for introducing LAPs is to establish a tool
which can deliver the ambitious vision of the City. The
LAPs will be delivered by the Local Area Committees,
providing a focal point to discuss, review and improve
service delivery. We have established one plan for each
Administrative Area, encompassing all five themes and
cross cutting priorities, to ensure absolute clarity and
focus on things that matter most to our residents. The
LAP will be reviewed annually, enabling the Local Area
Committee to influence further plans and strategies
delivered at an area level.
Page 8 Sunderland North Local Area Plan 2009 – 2011




Strategic Aims

 Prosperous City                                      Learning City                         Safe City

 Aim                                                  Aim                                   Aim
 To create an enterprising and                        To create a city with a thriving      To make Sunderland the place
 productive global city with a strong                 culture where everyone can be         where everyone feels welcome
 and diverse economy providing                        involved in learning in a cohesive,   and can be part of a safe, inclusive
 jobs and careers for generations to                  inclusive city that is committed to   community where people can
 come where everyone has the                          social justice, equality and          enjoy life without worrying about
 opportunity to contribute to, and                    prosperity where creativity           being a victim of crime.
 benefit from the regional                             flourishes and where individuals       The challenges confronting the
 economy, to fulfil their potential to                 can have all the help they need to    City are:
 be skilled, motivated and wealth                     thrive in the global economy.
 creating without losing the special                                                        At the City level
                                                      The challenges confronting the        (Local Area Agreement)
 characteristic of Sunderland’s                       City are:
 balanced way of life.                                                                      •    To reduce crime, disorder and
                                                      At the City level                          substance misuse
 The challenges confronting the                       (Local Area Agreement)
 City are:                                                                                  •    To reduce anti social
                                                      •    To ensure that everyone               behaviour and perceptions
 At the City level                                         has the knowledge and
 (Local Area Agreement)                                                                          of it
                                                           skills needed.
 •      To develop a strong and                                                             In your local area
                                                      •    To provide all children and           (Key priorities)
        competitive economy                                young people with the best
        through a culture of                               preparation for adult life       •    To reduce anti-social
        enterprise and talent                                                                    behaviour, including tighter
                                                      In your local area                         control on sale and access
 •      To match the supply of labour                 (Key priorities)
        with demand                                                                              to alcohol
                                                      •    To provide better support for    •    To provide more police or
 In your local area                                        young people e.g. more
 (Key priorities)                                                                                community support officers
                                                           youth and play services               on the street
 •      To promote and develop un-
        used business units and                                                             •    To target crime hotspots
        attract new businesses
 •      To help people to get a new
        or better job by providing
        suitable work-related training
        courses
                                                                             Sunderland North Local Area Plan 2009 – 2011   Page 9




                                                                               These key improvement priorities in
                                      Attractive and
Healthy City                                                                   the local area will be measured
                                      Inclusive City                           through the more detailed action
Aim                                   Aim                                      plan in page 30 of this plan.

To create a city where everyone       To ensure that Sunderland
can be supported to make healthy      becomes a clean, green city with a
lifestyle choices – a city that       strong culture of sustainability for
provides excellent health and         future generations. Both the built
social care services for all who      and natural environments will be
need them. Everyone in                welcoming, accessible, attractive
Sunderland will have the              and of high quality.
opportunity to live long, happy and   The challenges confronting the
independent lives.                    City are:
The challenges confronting the        At the City level
City are:                             (Local Area Agreement)
At the City level                     •    To ensure there is sufficient
(Local Area Agreement)                     housing stock in relation to
•    To increase life expectancy.          type location and price
•    To identify health risks at an   •    To improve sustainability by
     early stage and provide               supporting appropriate
     interventions that will enable        patterns of consumption,
     people to maintain good               production, transport and
     levels of health and wellbeing        development
•    To reduce the incidence of       •    To further develop
     lifestyle choices that have a         communities that are
     clear link with poor health           confident and have an
•    To Improve the emotional              atmosphere of mutual
     health and wellbeing of               support, respect and trust
     children                         In your local area
In your local area                    (Key priorities)
     (Key priorities)                 •    To make the streets more
•    To provide better support for         attractive, landscaping
     older people                          rundown areas, removing
                                           litter and graffiti
•    Develop evidence base to
     inform future health related     •    To invest more in housing
     interventions                         programmes and bring empty
                                           properties back into use
                                      •    To make more of key
                                           attractions, and attract
                                           more visitors to the City
                                           to see them
Page 10 Sunderland North Local Area Plan 2009 – 2011
                                                                                Sunderland North Local Area Plan 2009 – 2011   Page 11




Sunderland North Area
The people and place                                            The other part of our great industrial past – coalmining –
                                                                influenced the North side of the City too. Wearmouth
Sunderland North comprises the five electoral wards of
                                                                Colliery, hewn out of riverside land, was the last pit to
Castle, Fulwell, Redhill, Southwick and St Peter’s. There
                                                                close in the city in 1993.
are 15 Councillors who represent the North Area; these
are illustrated on pages 28-29.                                 The North Area of Sunderland previously received
                                                                significant external funding through City Challenge, two
The North of Sunderland is defined as the area between
                                                                Enterprise Zones and the Tyne and Wear Development
the sea and the A19, to the North of the River Wear. It
                                                                Corporation. The physical legacy of these funds is still
lays claim to a large swathe of the River Wear and, of
                                                                apparent through the improvements to homes in the
course, much of the City’s coastline.
                                                                western part of the North Area and through the new
It is rich in culture and heritage. Indeed, parts of it have    industrial estates and buildings along the riverside.
impacted on civilisations across the globe. When a
                                                                Within the area there are a range of neighbourhoods and
young nobleman called Benedict Biscop established a
                                                                natural communities.
riverside monastery at Wearmouth in the 7th century, he
created one of the greatest centres for learning in             The Sunderland North Area is also the home of
medieval Christendom. He was given an additional                Sunderland A.F.C., based at the Stadium of Light. With a
strip of land across the river and it is thought that this      capacity of 49,000 it attracts people throughout the
land ‘sundered’ from the main monastery gave                    region to Sunderland and has also hosted international
Sunderland its name.                                            games. The City is currently supporting the stadium to
                                                                be considered as a venue in the 2018 World Cup.
Castletown was originally built to accommodate the
workers of the Wear Rolling Mills in 1870. Its houses           You can find out more about what services are available
were designed by John Tillman, who also designed the            in these areas, such as the nearest library to your home,
Sunderland Museum and Art Gallery in Borough Road               by visiting www.sunderland.gov.uk and using
in 1879.                                                        Sunderland directory.
Other areas, too, have fascinating pasts. Roman
discoveries have been made on land, which is now
home to several of the area’s housing estates. Red
House, Town End Farm and Witherwack all bear names
of the farms on which they were built and Downhill was
the scene of a battle of the English Civil War.
Hylton Castle is one of the historical treasures of the City.
It dates back to the 1400s but excavations have found
evidence of a much larger baronial settlement. Sir Robert
Hylton killed a stable lad called Roger Skelton with a
scythe. The baron was granted a free pardon in 1609,
but the ‘Cauld lad of Hylton’ is said to haunt the castle to
this day.
The early history of Southwick is one of agricultural
development. The City’s shipbuilding industry changed
the face of the area. By the late 1830s, there were twelve
shipyards at Southwick and the 1851 census showed
that two thirds of residents were immigrants; one person
in twelve was Irish-born.
Page 12 Sunderland North Local Area Plan 2009 – 2011




Sunderland North Area –
what is the area like to live in?
Source: 2001 Census and 2007 English Indices of               average of 60.2%. Levels are considerably lower in Castle
Deprivation.                                                  47.6%, Redhill 43.2% and Southwick 45.2% wards. Levels
                                                              of social housing are higher in Sunderland North, Gentoo
Population:                                                   stock accounts for 24.2% of property compared to a city
                                                              average of 23.2% with levels particularly high in Castle
Sunderland North has 24,622 households with almost
                                                              34.8% Redhill 39.1% and Southwick 32.4%. Housing
57,641 inhabitants this equates to almost 21.5%
                                                              associations comprise 10.1% of property compared to a
of households living in the City and 20.6% of the
                                                              city average of 10.3%, Castle 13.2%, Redhill 14.5% and
City’s population.
                                                              Southwick 14.1% are higher than the average for both
According to figures and categories used in the Census         the Sunderland North Area and the City.
2001, Sunderland North has a predominantly White
                                                              Deprivation:
Ethnic Group.
                                                              The Index of Multiple Deprivation (IMD) is a measure of
Age Profile:                                                   multiple deprivation experienced by individuals living at a
                                                              small area level called Local Super Output Areas (LSOAs).
Older People (women over 60 and men over 65) in the           The index is comprised of seven domains of deprivation;
North make up 18.1% (10,295) and children under 16            income, employment, health and disability, education
make up 17.8% (10,130) of the population, slightly lower      skills and training, barriers to housing and services, living
than the City average.                                        environment and crime. Each of the 32,482 LSOAs in
                                                              England have been assigned a score and a rank for
Housing Tenure                                                the IMD.
There are 24,622 household spaces in North
                                                              There are 39 LSOAs in Sunderland North, 11 of these are
Sunderland. The average household size is 2.4 people
                                                              in the top 10% most deprived areas in England and
per household, 6.1% are overcrowded compared to a
                                                              contain 27.2% of the area’s population, 21 are in the top
city average of 5.7%, Castle ward 7.64% and Southwick
                                                              20% most deprived and contain 53.3% of the area’s
7.4% have levels of overcrowding higher than the local
                                                              population.
area and the City average.
In relation to housing tenure the percentage of owner
occupied property is 59.3% just slightly less than the City
                                                                             Sunderland North Local Area Plan 2009 – 2011   Page 13




What local people tell us about
Sunderland North
Satisfaction with the area                                   from different backgrounds get on well together has
                                                             declined since the last survey.
The Place Survey (2008) tells us that residents’
satisfaction with Sunderland North as a place to live is     Influence on decision making
higher than the City average which has improved by
12% since the last survey in 2006/07.                        Fewer residents in Sunderland North feel that they can
In the survey residents were asked to identify what is       influence decisions. The percentage of residents who
most important to them in making Sunderland North a          would like to be more involved in decisions that affect
good place to live. The top five responses were:              the local area is also less than the City average.

1.   Crime                                                   Extent of Volunteering
2.   Clean streets                                           When asked, on average, how often they had taken part
3.   Affordable decent housing                               in formal volunteering activity in the previous year,
                                                             (giving unpaid help through groups, clubs or
4.   Activities for teenagers                                organisations to the benefit of other people or the
5.   Public transport.                                       environment), residents in Sunderland North
                                                             participation levels are in line with the City average.
Attitudes towards the City and
                                                             The following sections provide a summary
Neighbourhood
                                                             performance profile for each strategic priority in the
Residents in Sunderland North “feelings in relation to       Sunderland North area.
how strongly they feel they belong to their local area” is
slightly higher than the City average.

Attitudes towards Community cohesion
Residents in Sunderland North when considering
whether they agree or disagree that their local area is a
place where people from different backgrounds get on
well together tend to disagree with the statement to a
greater extent than the City average. Overall across the
City the percentage of residents that agree that people
Page 14 Sunderland North Local Area Plan 2009 – 2011




Sunderland North a Prosperous Area
What local people tell us                                    Current Initiatives
In North Sunderland job prospects are identified by           •   The City Council Business Investment Team is
residents as the eighth most important thing in making           currently working with businesses and partners to
somewhere a place to live (from a range of 20 options).          meet skills needs.
This is slightly lower than the City average.                •   The development framework for the Stadium
Key Facts                                                        Village site will be finalised during 2009/10 and
                                                                 plays a key part in the economic transformation of
Across Sunderland North unemployment levels are                  the City.
lowest in Fulwell ward 2.9% and highest in Redhill ward
10.4%. The City average is 6.4%. Castle 7% and               •   Development and adoption of the St Peter’s
Southwick 9.8% are also higher than the City average.            Riverside Planning Framework will be complete in
The level for St Peters ward 5.5% is lower.                      2009/10.

There are a number of factors that impact on residents’      •   An audit of business premises, which is being
ability to work;                                                 carried out by the City Council will show current
                                                                 provision and future plans for sites.
More residents are economically inactive (which means
they aren’t looking to work e.g. residents looking after a   •   The Working Neighbourhood Strategy aims to
home, retired, students etc.) and levels are higher in           address individual needs to support people into
Castle 44.67%, Redhill 44.84%, Southwick 46.46% than             work and reduce worklessness.
the City average of 39.36%. Contributory factors are the     •   Sunderland’s 14-19 Partnership is hosting
higher rates of permanently sick and disabled residents          Apprenticeship Open Days to provide more
in these three wards.                                            information and advice about the vacancies and
The percentage of benefit claimants in North                      opportunities available with employers, trainers and
Sunderland is 22.2%, which is slightly higher than the           education providers across the City.
City average of 20.2%. All wards are above the City          Key Future priorities in your local area
average with the exception of Fulwell 10.2% and St           •   Promote and develop un-used business units and
Peters 17.2% wards.                                              attract new businesses
The percentage of incapacity benefit claimants is higher      •   Help people to get a new or better job by providing
than the City average of 10.9% across the same 3 wards           suitable work-related training courses
Castle 12.5%, Redhill 15.1%, Southwick 15.6%.
Sunderland North Local Area Plan 2009 – 2011   Page 15
Page 16 Sunderland North Local Area Plan 2009 – 2011




Sunderland North a Learning Area
What local people tell us                                    •   More support is being given to young people aged
                                                                 14-19 in the form of vocational training and
Both primary schools and secondary schools have user
                                                                 diplomas. Employability skills are being incorporated
satisfaction levels of more than 80% across every area of
                                                                 into learning to reduce the number NEET.
the city.
                                                             •   A partnership approach to adult learning is being
Key Facts                                                        developed to encourage more adults into
There are 22 schools in the Sunderland North Area (1             educational activities, including community
nursery, 18 primary and 3 secondary) and the Hylton              based learning.
Centre College. Out of the 17 Children’s Centres across      •   Completion of the Play Pathfinder programme will
the City, there are three in the area located in                 see an estimated 6,438 additional children and
Sunderland North at Bunny Hill, Southwick and St Peters.         young people having access to high quality
In Sunderland North attainment levels at Key Stage (KS)          equipped sites in Sunderland North. The Play
2 are slightly less than the City average. 79% of                Pathfinder programme will realise an additional
schoolchildren in Sunderland North achieved KS2 level 4          investment of over £403,000 into Play and Urban
in English compared to 81% city average and 77% in               Games facilities in the North. Since 2004
Maths compared to 78%. At Key Stage 4 59% of pupils              developments have been undertaken at Carley Hill,
achieved 5+ A-C compared to 64% city wide and 34%                Cricklewood, Fulwell Wheeled Sports Park and
achieved 5+ A-C including English and Maths compared             Thompson Park. Over the next two years the
to 43% city wide.                                                programme will see four new developments and
                                                                 refurbishments at Roker Park, Southwick Extended
Sunderland North has the second highest level of young           School, Rothley Court, Community North Sports
people not in education, employment or training (NEET),          Complex, which are prioritorised by the Play and
225 young people are NEET. Castle ward has the second            Urban Games Strategy.
highest levels across the whole city at 75 young people,
Redhill has 65, Southwick 48 and Fulwell 19 and St           Key Future priorities in your local area
Peters 18 (the two lowest levels in the City).
                                                             •   Better support for young people e.g. more youth
The working age population in Sunderland North aren’t            and play services
as well qualified than those in other areas of the City.
39.2% of residents have no qualifications compared to a
city average of 36.9%. the levels of residents with no
qualifications is particularly high in the following wards;
Castle (43.5%), Redhill (47%) and Southwick (47.7%).

Current Initiatives
•     Building Schools for the Future/School Place
      Planning – Developments around Sunderland
      North are focused on the new Castle View
      Enterprise Academy and Red House Academy.
•     Additional support is being given to pupils making
      the transition between KS2 and KS3 (primary to
      secondary school). It is acknowledged this is an
      important and often difficult time for young people.
Sunderland North Local Area Plan 2009 – 2011   Page 17
Page 18 Sunderland North Local Area Plan 2009 – 2011




Sunderland North a Safe Area
What local people tell us about the area                       Key facts
The level of crime, similar to other areas across the City,    Total crime in the Sunderland North was 4455 incidents
is considered most important in making Sunderland              during 2008/09 which is measured at 79 incidents per
North a good place to live.                                    1000 population. The City rate was 82.5. The crime rate
The Sunderland Fear of Crime survey is used to measure         is lower than the City average in all wards in Sunderland
residents’ perceptions of local crime, disorder and            North with the exception of Southwick where the crime
substance misuse problems, feelings of safety and levels       rate is considerable higher at 116.5.
of worry. In March 2008, 51% of residents in Sunderland        Sunderland North Crime rate per 1000
said they felt safe – a drop of 18% since March 2006. In       population
Sunderland North, feelings of safety have also reduced
by the same rate of decline.
                                                               120
Antisocial behaviour (ASB) perceptions are measured
using the statutory Place survey (please note Place            100
Survey results are provisional and will be confirmed at a        80
later date further analysis will be provided at this point).
Residents in Sunderland North are more positive about           60
the following aspects of ASB and consider them to be
not as big as problem in Sunderland North when                  40
compared to the City average:                                   20
•     Teenagers hanging around the streets
                                                                 0
                                                                         Castle Fulwell Redhill S’wick St Peters City
•     Rubbish or litter lying around
•     People using or dealing drugs
                                                               In relation to ASB the rate per 1000 population is lower
Residents in Sunderland North consider the extent to           than the City average of 113.6 in Fulwell (50.8) and
which other aspects of ASB are a problem to be in line         St Peters (108.8), other wards have an incident rate
with the City average.                                         higher that that for the City; Castle (131.3), Redhill
•     Abandoned or burnt out cars                              (127.7) and Southwick (120.7).
•     Noisy neighbours and loud parties
•     Vandalism, graffiti and other deliberate damage to
      property or vehicles
•     People being drunk or rowdy in public places
Fewer residents agree that the police and other local
public services seek peoples views about ASB and crime
and also that they are successfully dealing with the
issues in line with average levels for the City.
                                                                                             Sunderland North Local Area Plan 2009 – 2011   Page 19




Sunderland North ASB incidents per 1,000                                      •   Gentoo will continue to take action against
population April 2008 to March 2009                                               residents who cause ASB or who breach
                                                                                  environmental standards, within the Sunderland
              113.6
          City Average                                                            North area.
          Anti Social
    150    Behaviour
                                                 83.7
                                                                              •   Safeguarding of children and vulnerable adults is
                                             City Average                         a major priority across the whole community.
    120                                    Alcohol Related
                                                                                  A multi agency approach ensures they are
                                42.2
     90                     City Average                                          protected from harm.
                           Youth Related

                                                                 22.7         •   Enforcement officers across the City are employed
     60                                                      City Average
                                                              Domestic            to tackle environmental crime. The number of
                                                                                  officers has been increased and methods of
     30
                                                                                  working improved.
      0                                                                       Key Future priorities in your local area
                  Castle                   Fulwell                  Redhill   •   Reduce ASB, including tighter control on sale and
                  Southwick                St Peters                              access to alcohol

Current Initiatives                                                           •   More police or community support officers on
                                                                                  the street
•     Sunderland North Local Multi Agency Problem
      Solving (LMAPS) meetings are held monthly.                              •   Target crime hotspots
      Organisations with an interest in combating and
      solving crime related incidents, who deliver a
      service in the North, collectively tackle problems.
•     Installation of an additional four CCTV cameras took
      place in April 2009. This will target crime hotspots
      as identified by the LMAPS group and Area
      Committee.
Page 20 Sunderland North Local Area Plan 2009 – 2011




Sunderland North a Healthy Area
What local people tell us                                      that receive support through the NHS Stop Smoking
                                                               Service and successfully quitting at 4 weeks is 42% city
Residents in Sunderland North self report as part of the
                                                               wide. In relation to Sunderland North the percentage of
Place survey that their health is generally the same as
                                                               residents successfully quitting is highest in Fulwell (48%)
the City average.
                                                               wards which are also above the City average are Castle
Residents in Sunderland North consider that older              (43%) and St Peters (44%). Success rates are lowest in
people in the local area are not as able to get the            Southwick at 33% and Redhill 37%.
services and support they need to continue to live at
                                                               The percentage of adults in Sunderland that self report
home for as long as they want as the City average.
                                                               being obese (which means having a BMI of 30 or over) is
Residents’ satisfaction with GPs is slightly less than the     18%. Two wards in Sunderland North; are above average,
City average, and satisfaction with their local hospital is    Castle and Redhill with levels of between 19.5% and
the same.                                                      24.5%. St Peters has levels of between 18% and 19.5%,
                                                               Southwick and Fulwell have the lowest levels between
Key Facts                                                      11.5% and 15%.
People with a limiting long-term illness including the         Emergency hospital admission rates due to alcohol
factor of old age, provides an indication of a health          specific harm is highest in Southwick and Redhill with
problem or disability which limits their daily activities or   610 to1180 admissions per 100,000 population. Castle
the work they can do, consequently, this places                and St Peters wards are between 480 and 610 with
additional pressure on health and social care services.        Fulwell lowest between 0 to 300 admissions per
Census information tells us that 24% of residents within       100,000 population
Sunderland have limiting long-term illness (19.4% are
people of working age). Within the Sunderland North            Current Initiatives
Castle (25.2%), Redhill (27.6%), and St Southwick (29.3%)
                                                               •    A commissioning strategy for accommodation
wards have a higher percentage than the Sunderland
                                                                    solutions for vulnerable people including supporting
figure.
                                                                    resettlement for people with disabilities and extra
In relation to life expectancy residents in Fulwell (81.8)          care for older people is being implemented.
and St Peters (78.7) wards live longer than the city
                                                               •    A care management and assessment project
average of 76.4 years. Residents in Castle (75.6),
                                                                    provides advice, information and support about
Redhill (74.7), and Southwick (74) wards have a lower
                                                                    how people can receive the help they would like in
life expectancy for all persons from birth than the
                                                                    daily living.
City average.
                                                               •    Development of personalised support solutions for
Female rates for life expectancy are higher across all
                                                                    individuals.
wards in Sunderland North than that for males.
                                                               •    Expansion of the Healthy Schools programme to
Mortality rates from circulatory disease are higher than
                                                                    include Early Years and college settings.
the City average of 108 per 100,000 population in all of
the wards in Sunderland North with the exception of            •    Investment in the Fostering Service through the
Fulwell (62.75). The trend is the same in relation to               Children Looked After Prevention and Placement
mortality rate from cancer where all wards are higher               Strategy. Increased foster carer recruitment and
than the City average of 136.15 per 100,000 population              growth of foster care worker scheme.
with the exception of Fulwell (106.38).                        •    Working with Sunderland Teaching Primary Care
25% of residents in Sunderland smoke, less residents in             Trust (STPCT), the local Voluntary and Community
Fulwell (17%) ward smoke although levels are higher in              Sector and the Wellness Service a network of
Redhill (31%), and Southwick (28%). Other wards are in              Wellness Centre ‘hub’ sites, ‘spoke’ sites and
line with the City average. The percentage of residents             Community Wellness venues will provide
                                                                              Sunderland North Local Area Plan 2009 – 2011   Page 21




    opportunities for all engage in physical activity and      Key Future priorities in your local area
    preventative services. The Sunderland North
                                                               •   Provide better support for older people
    Wellness Centres are located at the Sunderland
    Aquatic Centre, the Seaburn Centre and Bunny Hill.         •   Further develop evidence base to uniform future
    Community Wellness venues are currently located                health related interventions
    at Fulwell Day Centre, Wearmouth Community
    Development Trust and the Downhill Centre.
•   A new City-wide exercise referral and weight
    management programme provides greater choice
    of activities for patients. Exercise referral activities
    currently take place at the Wellness Centres and
    Community Wellness Venues as outlined above.
Page 22 Sunderland North Local Area Plan 2009 – 2011




Sunderland North an Attractive and
Inclusive Area
What local people tell us?                                           Fulwell ward £153,960 and St Peters ward £133,431,
                                                                     have a higher average house prices than the City level,
The Place Survey tells us that residents in Sunderland
                                                                     all other wards in Sunderland North have a lower
North consider rubbish or litter lying around to be
                                                                     average price.
considerably more of a problem than the City average.
Clean streets are the 2nd most important thing that                  In relation to empty properties the City has 3,945 private
residents, across the City, consider makes somewhere a               properties and 1,198 social properties, bringing the total
good place to live. Residents in Sunderland North agree              to 5,143. Sunderland North has a total of 926, 680 being
that local public services are working to keep their local           private properties and 246 being social properties. Castle
area cleaner and greener at a similar level to the City              ward has the lowest amount (96) with this peaking in
average. In relation to keeping land clear of litter and             Southwick (341).
refuse satisfaction amongst residents in Sunderland                  In relation to planning applications North Sunderland has
North is considerably lower than the City average.                   17% of the total applications determined in the City, 253
Residents’ satisfaction with parks and open spaces in the            in total. In relation to specific wards in the north area
north of the City is in line with the City average.                  Fulwell has the highest level at 78 applications, St Peters
                                                                     second highest at 67, Castle had 36, Southwick 31, and
In relation to refuse collection satisfaction is less than the
                                                                     Redhill 18 applications determined.
average for the City.
                                                                     Sunderland North has the third highest number of
Perceptions are less positive in relation to doorstep
                                                                     residents contacting the council to obtain housing
recycling where residents are less satisfied than the
                                                                     advice and homeless prevention work. There were 534
City average.
                                                                     cases during 2008/09. Fulwell ward had the lowest
Satisfaction levels of residents in Sunderland North with            number of cases at 36 and Redhill the highest at 156.
the local bus service are less than the City average.                Southwick had 148, Castle 101, and St Peters 93.
Satisfaction with local transport information is higher
                                                                     Public transport access to shopping centres, e.g.
than average.
                                                                     Southwick and Sunderland City Centre is high, on
In relation to satisfaction with their homes as a place,             average 9% above the City average. The exception is St
residents’ perceptions are higher than the City average.             Peter’s ward, where despite close proximity to the City
                                                                     Centre average travel times are in excess of 19 minutes.
Key Facts
                                                                     Sunderland North demonstrates the best walking access
Average house prices are sourced from the                            of all of the areas in Sunderland. The traditional centres
House Price Index maintained by the Land Registry.                   of Southwick, Fulwell and Roker Avenue have all facilities
The 2008 average in the City is £116,866. The graph                  close-by, as do the central areas of Castletown, Hylton
below shows the average in Sunderland North wards.                   Castle and Town End Farm.
£250k                                                                Fewer residents in Sunderland North have access to a
                                                             2006
                                                             2007
                                                                     car (55.5%) than the City average of 60%. In relation to
£200k                                                        2008    specific wards, levels are lower than the City average in
                                                                     Castle (50%), Redhill (46%) and Southwick (44.3%).
£150k                                                                Fulwell ward has the highest percentage of residents
                                                                     with access to a car at 75.3%.
£100k

 £50k

      0
           Castle      Fulwell      Redhill    St Peters Southwick
                                                                           Sunderland North Local Area Plan 2009 – 2011   Page 23




There are just over 90 km of cycleway across the city,      Current Initiatives
20.45km of this is in Sunderland North . Most cycleways
                                                            •   Improvements to Housing management
straddle ward boundaries but an estimate of provision in
                                                                arrangements within the private rented sector
each ward is as follows:
                                                                include implementation of appropriate models of
     Castle             3.50km                                  enforcement action for management of houses in
     Fulwell            1.51km                                  multiple occupation and review of the private
     Redhill            2.70km                                  landlord accreditation scheme.
     St Peters          5.20km
                                                            •   Work is ongoing to finalise the strategy to promote
     Southwick          7.54km
                                                                affordable housing and integrate potential
There are seven community associations in Sunderland            requirements of the development of a Local
North, providing a range of facilities to residents.            Housing Company into the economic regeneration
Shopping facilities can be found on many estates.               strategy for the City.
Sunderland North as a whole has a lack of access to         •   Sunderland City Council is getting tougher on
children’s play space, although this deprivation is not         environmental crime. The Council’s team of
widespread across the area but focused in Fulwell and           Environmental Enforcement Officers has been
Redhill wards where deprivation is acute.                       increased to 12 and they patrol the streets,
Sunderland North has an impressive array of culture and         educating the public and issuing Fixed Penalty
heritage assets including the National Glass Centre, the        Notices if they see a littering or dog fouling offence
Riverside Sculptural Trail, Roker Park, Thompson Park           occurring and will take appropriate action on those
and Hylton Dene. There are 50 listed buildings including        responsible for graffiti and fly tipping.
four Grade I listed buildings and four Grade II. Examples   •   Sunderland City Council has introduced a
are Hylton Castle, St Peters Church, St Andrews Church          significant level of job enrichment within
and Fulwell Mill.                                               Environmental Services to support the increased
Page 24 Sunderland North Local Area Plan 2009 – 2011




      team of Environmental Enforcement Officers, giving
      the Enforcement Officers additional ‘eyes and ears’
      across the City. As part of their enriched roles
      Environmental Services employees now carry
      mobile phones and report environmental crime
      and issues through a Staff Reporting Line, via the
      Sunderland City Council Customer Contact Centre.
      The reports made via the Staff Reporting Line are
      then fed to the relevant service for action. The Staff
      Reporting Line has already enabled £600,000
      Strategic Investment Plan funding to be obtained to
      address fly tipping and improve cycle ways across
      the City.
•     Gentoo’s £80m investment plan for the Sunderland
      North is almost complete, with only Marley Potts
      and Downhill still to be finalised.
•     Plans for 2009/10 include a new bridge across
      the Wear, Sea Front consultation and St Peter’s
      riverside development.

Key Future priorities In your local area
•     Make the streets more attractive, landscaping
      rundown areas, removing litter and graffiti
•     Invest more in housing programmes and bring
      empty properties back into use
•     Make more of key attractions and attract more
      visitors to the City to see them.
                                                                             Sunderland North Local Area Plan 2009 – 2011   Page 25




Next Steps for the Local Area Plan
An outline action plan has been developed and is            Monitoring and Reviewing Performance
attached at pages 31. Over the next few months we will
                                                            Effective partnership working, as part of the performance
formulate a more detailed action plan to address each of
                                                            management framework will ensure that performance is
the priorities that have been identified. This will be
                                                            regularly and comprehensively monitored at Area
developed through partnership working, with the Local
                                                            Committee.
Area Committee, local organisations and the voluntary
and community sector. The action plan will include the      The framework will use a ‘traffic light’ system to identify
relevant improvement activity that will deliver the         where performance levels are a risk and also whether
priorities and also the targets on which we can measure     the risk is related to the effectiveness of the
success.                                                    improvement activities being undertaken or the gap
                                                            between current performance levels and projected
How we will performance manage the plan                     performance outcomes. Therefore the level of risk the
Effective performance management is at the heart of         Committee’s performance is exposed to will be assessed
Sunderland’s drive to secure continuous improvement in      against four criteria:
delivering high quality, efficient, user focused services    •    Performance against target,
and the further development of Local Area
                                                            •    Comparative performance against other local areas
Arrangements and plans. The information in this plan will
be used to inform future planning of service delivery and   •    Delivery of improvement actions
performance management aimed at both improving              •    Delivery of key projects
neighbourhood management arrangements and ‘closing
the gap’ between the best and worst performing areas        Monitoring and reviewing performance will include
and as a consequence will play a key role in terms of       identification of those targets requiring management
directing special funding streams or projects and both      action at both planning and project level. It is intended
council partnership resources to support improvement.       that the information is also used to highlight the extent
                                                            to which the actions we are undertaking will enable us
This framework is also designed to facilitate delivery of   to progress towards delivery of the key targets for the
strategic objectives, by making them more meaningful        area and if not whether the actions we are taking are
at a local level, by translating them and also resident’s   the right ones.
aspirations into community priorities underpinned by
action plans. Progress monitoring, analysis and reporting   This traffic light system will operate on two tiers, one at
will be a continuous process supporting regular reviews     City level and the other at an area level. This will enable
of planning objectives.                                     us to highlight instances where targets may be achieved
                                                            at a City level but are performing inconsistently at a local
                                                            level to facilitate targeting of resources towards
                                                            narrowing the gap between different areas of the City.
Page 26 Sunderland North Local Area Plan 2009 – 2011




 Traffic            Target                              Comparative        Planning/               Key Projects
 Light                                                 Information        Improvement
                                                                          actions

                   Performance not on schedule         Performance        Appropriate actions     Project not on schedule to
 Red               to achieve annual target            below City         not identified or        meet benefits or outputs
                                                       averages           action not on track

                   Performance not currently on        Performance in     Actions in place but    Project not on schedule
                   schedule to achieve annual          line with City     not addressed           but remedial action has
 Amber
                   target but likely to improve        averages                                   been identified and will
                   due to planned activity                                                        rectify issues

                   Performance on schedule to          Performance        Actions in place risk   Project on schedule and
 Green             achieve annual target               better City        assessed and            progressing to plan
                                                       averages           addressed

This will provide a risk assessment for the Area                     However, it is recognised that funding should be flexible,
Committee to consider and approve management                         where possible, to meet the changing needs within an
action as appropriate.                                               area. Therefore, a smaller proportion of SIB will be
In relation to each element of criteria in red or amber              available for groups and organisations to proactively
status, barriers as to why they are not on target/or have            identify gaps and needs within the community and seek
not been achieved will be identified with possible                    funding support to enable them to deliver relevant
solutions and actions for improvement agreed to enable               projects to assist in achieving the priorities outlined in
us to refocus or redirect improvement activity either                the LAP. An expression of interest form with guidance
through commissioning improvement activity or specific                notes will be sent out for completion by the applicant. If
projects to deliver local priorities - doing the right things        the project proposal meets the criteria and contributes
in the right places to deliver improved outcomes for                 to the LAP priorities then a full application form will be
local people.                                                        sent (receipt of a full application pack should not be
                                                                     interpreted as a guarantee of funding).
Commissioning of Projects
                                                                     The application process should normally take no more
Each Area Committee has, at its disposal, two funds - the            than 6-8 weeks from submission of application. In
Strategic Initiatives Budget (SIB) and the Strategic                 exceptional circumstances, where there is a clear
Investment Plan (SIP). The funding is aimed to add value             emergency, the Area Committee may consider a rapid
to, and accelerate improvement in, delivery across the               response to a request.
five strategic thematic areas. The majority of the SIB, and
the entire SIP, funding will be allocated using a process
whereby Area Committees will invite funding
applications (via City of Sunderland website, adverts in
local press or other relevant forms of communication)
from organisations, in order to deliver specific strategic
priorities as identified in the Local Area Plan (LAP).
                                                             Sunderland North Local Area Plan 2009 – 2011   Page 27




Projects will be monitored on a quarterly basis and Area
Committees will receive regular performance reports.

Reporting Performance
The Area Committee will monitor and report the
progress made within the action plan as follows;

Bi Monthly
Detailed consideration of individual topics e.g. a specific
priority and associated issues to inform future research
and/or improvement activity.

Every second meeting
Reviewing progress in relation to actions and
performance targets in the plan every four months.
Considering remedial action to address any issues with
regard to achievement of targets.

Annually
Reviewing a full area analysis of key performance
indicators including city priorities in the Sunderland
Strategy and Local Area Agreement and impact of the
area action plan to inform the next years work plan.
Page 28 Sunderland North Local Area Plan 2009 – 2011




Membership of Sunderland North
Area Committee
Castle Ward                                            Redhill Ward

                            Cllr T Foster                               Cllr R Bell
                            cllr.thomas.foster@                         cllr.richard.bell@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 551 3992                               0191 549 1513



                            Cllr R Symonds                              Cllr B Charlton
                            cllr.robert.symonds@                        cllr.bryan.charlton@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 536 9605                               0191 549 1535



                            Cllr D Wilson                               Cllr P Stewart
                            cllr.denny.wilson@                          cllr.paul.stewart@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 548 5186                               0191 549 5450




Fulwell Ward                                           Southwick Ward

                            Cllr J Walton                               Cllr N Wright
                            cllr.john.walton@                           cllr.norma.wright@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 514 4026                               0191 565 3409



                            Cllr G Howe                                 Cllr C Shattock
                            cllr.george.howe@                           cllr.christine.shattock@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 514 3648                               0191 548 2859



                            Cllr R Francis                              Cllr R Copeland
                            cllr.bob.francis@                           cllr.rosalind.copeland@
                            sunderland.gov.uk                           sunderland.gov.uk
                            0191 528 7608                               0191 548 8891
                                             Sunderland North Local Area Plan 2009 – 2011   Page 29




St Peter’s Ward

                  Cllr S Leadbitter
                  cllr.shirley.leadbitter@
                  sunderland.gov.uk
                  0191 548 7284



                  Cllr L Walton
                  cllr.lilian.walton@
                  sunderland.gov.uk
                  0191 514 4026



                  Cllr G Hall
                  cllr.graham.hall@
                  sunderland.gov.uk
                  0191 549 4854
Sunderland North Area –
Initial Work Plan for 2009/10
By working closely with the lead organisation and delivery partners for each priority, the Area Committee will develop a detailed Action Plan for the year ahead.
Delivery partners for each priority will provide service information, statistics and evidence to support current delivery and form the basis for the future work plan.
Work to deliver the Action Plans will be ongoing throughout the year.
The table below indicates the time line for the action plan for each theme between June 2009 and April 2010.
 Action/Theme                Jun          Jul          Aug         Sept          Oct         Nov         Dec          Jan          Feb         Mar          Apr
                                                                                                                                                                           Page 30 Sunderland North Local Area Plan 2009 – 2011




Initial meeting with Lead    A&I          Safe        Learn        Health Pros
organisation and key
partners

Preparation of summary                    A&I         Safe         Learn
                                                                   Health
                                                                   Pros
*Progress review                                                   All themes Health        All themes                All themes               All themes
                                                                   to AC                    to AC                     to AC                    to AC
                                                                   Pros

*Implement any                                                                   Pros       Health
improvement measures

Area Committee meeting                    A&I                      Safe                     Learn                     Pros                     Health


Call for projects                         A&I                      Safe                     Learn                     Pros                     Health


Consideration of SIB                                               A&I                      Safe                      Learn                    Pros         Health
applications

Performance review and       Ongoing throughout year, updates to be given at every Area Committee
management

Key: Attractive & Inclusive (A&I), Area Committee (AC), Learning (Learn), Healthy (Health), Prosperous (Pros)
NB:- * As Attractive and Inclusive and Prosperous are not meeting until 2010, it is therefore necessary to build in additional actions to ensure that all priorities are
addressed throughout 2009-10.
                                                                          Sunderland North Local Area Plan 2009 – 2011   Page 31




Outline Action Plan
To be developed over the next few months to formulate a more
detailed action plan to address each of the priorities that have been
identified. The action plan will include the relevant improvement
activity that will deliver the priorities and also the targets on which
we can measure success
Priority Item: Area Committee date           Lead              Delivery Partners            Strategic Link               Date and Action
29.06.09                                     Organisation

Attractive and Inclusive (A&I) Theme

Make the streets more attractive, invest     Sunderland City   Sunderland City Council      Sea Front Strategy           June 2009
more to attract more people to the City      Council - City    Health, Housing and Adult    ‘Housing for the Future’ –   Initial meeting with Lead
Objectives                                   Services          Services                     - A Housing Strategy for     Organisations and Key
                                                               Gentoo Sunderland            Sunderland                   Partners
• Improve areas of overgrown and run
    down land                                                  Sunderland City Council      Sunderland Compact           July 2009
• Reduce fly tipping and improve cycle                          Development &                                             Preparation of Summary
                                                                                            Prosperity and Economic
                                                                                                                                                           Page 32 Sunderland North Local Area Plan 2009 – 2011




    paths                                                      Regeneration                                              report (progress review)
                                                                                            Development Scrutiny
• Tackle environmental issues (e.g. dog                        Sunderland City Council      Committee                    July 2009
    fouling/graffiti/litter)                                    Environmental Services                                    Meeting of Area Committee
                                                                                            Sunderland arc               and development of detailed
• Improve sea front and St Peter’s
                                                               North Area School Councils                                Action Plan
    riverside
• Reduce empty properties and invest                           Representatives from                                      July 2009
    more in residential areas                                  Voluntary and Community                                   Call for projects (SIB funding)
                                                               Sector (tbc)                                              where appropriate
• Increase partnership working with
    private landlords/tenants                                                                                            September 2009
• Promote heritage and existing                                                                                          Consideration/approval of
    attractions (e.g. Fulwell Mill, Hylton                                                                               SIB project applications
    Castle, St Peter’s Church)                                                                                           Ongoing
                                                                                                                         Performance Review and
                                                                                                                         Management
Priority Item: Area Committee date           Lead           Delivery Partners              Strategic Link                 Date and Action
07.09.09                                     Organisation

Safe Theme

Target crime hotspots, reduce anti social    Northumbria    Sunderland Safer               Safer Sunderland Strategy      Initial meeting with Lead
behaviour and increase police/CSO            Police         Communities Team               Anti Social Behaviour          Organisations and Key
presence on streets                                         Sunderland City Council Dev    Strategy                       Partners
Objectives:                                                 & Regeneration                 Sunderland Alcohol Strategy    August 2009
•    Tighter control on sale of alcohol to                  Sunderland City Council                                       Preparation of Summary
                                                                                           Alcohol Treatment Plan         report (progress review)
     under 21s and reduce under age                         Health, Housing and Adult
     drinking                                               Services                       Safer Sunderland Partnership   September 2009
•    Provide more/better facilities and                     Gentoo Sunderland              LMAPs                          Meeting of Area Committee
     activities for young people                                                                                          and development of detailed
                                                            Sunderland City Council City   Community and Safer City
                                                                                                                          Action Plan
•    Review current youth provision and                     Services                       Scrutiny Committee
     provide access to more equitable                                                                                     September 2009
                                                            Youth Development Group                                       Call for projects (SIB funding)
     services across the whole North area
                                                            Environmental Services                                        where appropriate
•    Provide a more visible
     police/CSO/warden presence                             Children’s Services                                           November 2009
     (reassurance and enforcement)                          (Safeguarding)                                                Consideration/approval of
                                                                                                                          SIB project applications
•    Strengthen relationships between                       SAFC Foundation
     police and community to reduce                                                                                       Ongoing
     fear of crime                                                                                                        Performance Review and
                                                                                                                          Management
•    Offer support to victims of crime
•    Target hotspots of disorder
•    Monitor use of CCTV and explore
     further need
                                                                                                                                                            Sunderland North Local Area Plan 2009 – 2011
                                                                                                                                                            Page 33
Priority Item: Area Committee date             Lead           Delivery Partners            Strategic Link                Date and Action
02.11.09                                       Organisation

Learning Theme

Provide better support for children and        Childrens      City of Sunderland College   14-19 Strategy and            August 2009
young people                                   Services       Gentoo Living                Action Plan                   Initial meeting with Lead
Objectives                                                                                 Every Child Matters           Organisations and Key
                                                              SAFC Foundation                                            Partnesr
•    Provide non academic support for                         Work based learning          Adult Learning Strategy
     children and young people                                                                                           September 2009
                                                              providers                    Education Improvement Plan    Preparation of Summary
•    Specialist and generalist youth
                                                                                                                                                           Page 34 Sunderland North Local Area Plan 2009 – 2011




                                                              Youth Development Group      Sunderland Learning           report (progress review) and
     provision to be available for all wards                                               Partnership                   detailed Action Plan
     in North area                                            Adult learning providers
                                                                                           Childrens, Young People and   November 2009
•    Raise aspirations of children and                        Schools
                                                                                           Learning Scrutiny             Meeting of Area Committee
     young people and their families                          Health education providers   Committee                     November 2009
•    Raise attainment levels and skills of                    Youth Forum                                                Call for projects (SIB funding)
     young people                                                                                                        where appropriate
                                                              Wearside Community
•    Provide access to educational                            Development Trust                                          January 2010
     activities for adults                                                                                               Consideration/approval of
                                                              SNCBC
•    Raise skills levels and aspirations of                                                                              SIB project applications
                                                              Sunderland University
     adults                                                                                                              Ongoing
                                                                                                                         Performance Review and
                                                                                                                         Management
Priority Item: Area Committee date           Lead              Delivery Partners       Strategic Link              Date and Action
04.01.10                                     Organisation

Prosperous Theme

Promote and develop unused business          Sunderland City   Strategic Economic      Working Neighbourhood       September 2009
units, attract new businesses and help       Council           Development             Strategy/Fund               Initial meeting with Lead
people get new or better jobs                Business          SNCBC                   Economic Development        Organisations and Key
Objectives                                   Investment                                Masterplan                  Partners
                                             Team              DWP
•   Counter negative perceptions of the                                                Enterprise Scouts           September 2009
                                                               Sunderland University                               Preparation of Summary
    area and build on strengths                                                        Sunderland Learning
                                                               ONE North East                                      report (progress review) and
•   Attract inward investment                                                          Partnership                 development of detailed
                                                               Gentoo Living
•   Develop cluster partnerships to                                                    Economic Prosperity Group   Action Plan
    support small businesses                                   Business Innovation
                                                                                       Prosperity and Economic     January 2010
                                                               Centre(BIC)
•   Co-ordinate work of advice and                                                     Development Scrutiny        Meeting of Area Committee
    business support agencies                                  Chamber of Commerce     Committee                   January 2010
•   Work with employers to develop                                                                                 Call for projects (SIB funding)
    relevant training packages to meet                                                                             where appropriate
    skills shortages                                                                                               March 2010
•   Provide in-work support to those                                                                               Consideration/approval of
    gaining new jobs                                                                                               SIB project applications
•   Provide access to educational                                                                                  Ongoing
    activities for all adults                                                                                      Performance Review and
                                                                                                                   Management
•   Co-ordinate approach to enterprise
    support and development
•   Raise skills levels and aspirations of
    adults in relation to employability
                                                                                                                                                     Sunderland North Local Area Plan 2009 – 2011
                                                                                                                                                     Page 35
Priority Item: Area Committee date         Lead               Delivery Partners              Strategic Link                  Date and Action
01.03.10                                   Organisation

Healthy Theme

Provide better support for older people    Sunderland         Health, Housing and Adult      Health Improvement              September 2009
and provide an evidence base to identify   TPCT Director      Services                       Strategy                        Initial meeting with Lead
further priority health areas              of Public Health   Childrens Services             NHS South of Tyne and Wear      Organisations and Key
Objectives                                                                                   Strategic Plan                  Partners
                                                              City Services (Community
•   Ensure adequate support for                               Services)                      Better Health, Fairer Health,   September 2009
    vulnerable adults                                                                        the regional health and well-   Preparation of Summary
                                                              Voluntary and Community
                                                                                                                                                               Page 36 Sunderland North Local Area Plan 2009 – 2011




                                                                                             being strategy                  report (progress review) and
•   Support independent and safe living                       Sector reps (tbc)                                              development of detailed
•   Easier access to GP and hospital                          Sunderland Carers              Choosing Health –               Action Plan
    services                                                                                 Government White Paper
                                                              PCT Provider Services                                          March 2010
•   Provide support services for people                                                      Health and Wellbeing Review     Meeting of Area Committee
                                                              Healthy Schools                Committee (work
    with mental health issues and                                                                                            March 2010
    dementia                                                  Well Person’s clinics          programme includes Mental
                                                                                             Health)                         Call for projects (SIB funding)
•   Develop evidence base to inform                           Mental Health Services (e.g.                                   where appropriate
    future health related interventions                       MIND)                          Home Improvement Agency
                                                                                             (HIA)                           April 2010
                                                              SAFC Foundation                                                Consideration/approval of
                                                                                             World Health Organisation       SIB project applications
                                                                                             (WHO) lead
                                                                                                                             Ongoing
                                                                                                                             Performance Review and
                                                                                                                             Management
Sunderland North Local Area Plan 2009 – 2011   Page 37
Page 38 Sunderland North Local Area Plan 2009 – 2011




Glossary of Terms
Affordable Housing                                            Building Schools for the Future (BSF)
Affordable housing is a term which relates to housing         The Government’s ambitious Programme which will
which is either for sale or for rent (or a combination of     transform secondary education by providing 21st
both) at below current market values.                         century learning environments that engage and inspire
                                                              young people to learn. Sunderland schools are to benefit
Anti Social Behaviour (ASB)                                   from a £120 million investment into changing the face
The term anti-social behaviour covers a wide range of         of education.
activities that are perceived to blight the quality of
community life. Terms such as nuisance, disorder and          Cabinet
harassment are also used.                                     Sunderland City Council currently operates a Cabinet
                                                              structure. Each Cabinet Member has a specific
Area Action Plan                                              responsibility for an area of the Council’s activities
A plan developed by each of the five Area Committees           (a portfolio), and these Councillors come together and
which will identify the top priorities for the area, with     meet as the Cabinet. The Cabinet has authority to
actions, timescales and performance measures to               take some important decisions about Council policy
address each one.                                             and services.

Area Committee                                                Census
Each of the five Area Committees across Sunderland are         A census is a survey of all people and households in the
made up of all local councillors within the relevant wards    country. It provides essential information from national
that make up that area, supported by Partners from the        to neighbourhood level for government, business, and
statutory and voluntary sectors. The Committee consults       the community. The most recent census was on 29 April
with local people and organisations about the delivery of     2001. Plans are being made for the next census to take
Council services, and also monitors the activities of other   place on 27 March 2011.
agencies within its area. The Committee develops and
reviews the Council’s Local Area Plan including               Community
identifying spending priorities and monitoring proposals      A group of people living in a particular local area, or
once implemented. Community Chest and spending                sharing a particular characteristic or interest.
proposals within the limits of the delegated SIB and SIP
budgets are also approved by Area Committee.                  Community cohesion
                                                              Community cohesion is what must happen in all
Baseline study                                                communities to enable different groups of people to get
A measurement of the starting conditions, for example         on well together. A key contributor to community
numbers employed, before a programme is undertaken.           cohesion is integration, which is what ought to happen
The benefits of a programme can be assessed over a             to enable new residents and existing residents to adjust
period of time by comparing the baseline with more up         to one another.
to date figures.
                                                              Constitution
Best Value Performance Indicator (BVPI)                       The Sunderland City Council constitution is a document
A government standard against which our services are          which sets out how the Council operates, how decisions
judged. A set of nationally determined indicators help        are made and the procedures, which are followed to
local authorities to measure, manage and improve              ensure that these are efficient, transparent and
performance.                                                  accountable to local people. Some of these processes
                                                              are required by law, while others are a matter for the
                                                              Council to choose.
                                                                                Sunderland North Local Area Plan 2009 – 2011   Page 39




Cross Cutting                                                  Framework
Cross cutting issues are issues that touch on general          A framework is a basic practical structure or method
principles such as democracy and human rights, good            used to solve or address complex issues.
governance, children’s rights and the rights of
indigenous peoples, gender equality and a sustainable          Global economy
environment. Cross cutting issues should be considered         World-wide integration of markets for goods, services,
in all thematic areas of our work and are not specific to       labour, and capital. The interactions between the
any one area of work.                                          economies of individual counties are now increasingly
                                                               linked together and can have a positive or negative
Demand of labour                                               impact on our own economy.
The demand for labour refers to employers’ need or
requirement of employees in order to produce goods or          Governance arrangements
services.                                                      The rules, policies and processes used to ensure the
                                                               effective administration of a programme or organisation.
Diverse economy
Production of a wide range or variety of goods and             Hard to reach groups
services to meet the needs of many customers and               A ‘hard to reach’ group can be any group which is
increase income and employment opportunities.                  difficult to access for any reason, such as: Physical
                                                               inaccessibility (e.g. older frail people), Language (e.g. first
Economic activity                                              generation immigrants to the UK), Cultural perceptions
The levels of production, buying and selling goods             and traditions (e.g. disadvantaged young people), Social
and services. The number of people in work or available        expectations (e.g. children and young people who are
for work.                                                      often not considered an appropriate consultee and
                                                               whom often also do not consider themselves as likely to
Economic growth                                                be taken seriously).
Increased production levels of goods and services.
Increase in the income or wealth of a specific area.            Housing stock transfer
                                                               Housing transfer is where the council transfers some or
Economic inactivity                                            all of its housing to a housing association. A housing
The lack of producing, buying and selling goods and            association is an organisation which must be registered
services. The number of people who are not in work or          with and regulated by the Housing Corporation. In order
available for work.                                            to register with the Housing Corporation the housing
                                                               association must not only be a ‘not for profit’
Enterprising                                                   organisation but also most of its business must be the
Showing initiative and willingness to undertake new            ownership and/or management of social rented
projects or set up a business.                                 housing. The City of Sunderland transferred its housing
                                                               stock to Gentoo (formerly Sunderland Housing Group)
Environmental crime                                            in 2001.
An environmental crime is an act committed with the
intent to harm or with a potential to cause harm to
ecological and/or biological system. Environmental crime
includes littering, abandoned vehicles, graffiti, fly posting,
dog fouling, fly-tipping, dumped business waste, vandalism,
abandoned shopping trolleys and noise nuisance.
Page 40 Sunderland North Local Area Plan 2009 – 2011




Inclusive Community                                          Local Strategic Partnership (LSP)
An inclusive community is one in which there is real,        A local strategic partnership (LSP) is a non-statutory
visible and meaningful representation of the diversity       body that brings together the different parts of the
evident in the wider community at all levels. It is a        public, private, voluntary and community sectors, to
community where the rights of all individuals and groups     work at a local level. The lead role in the LSP is taken by
are protected. Inclusion occurs when there is equitable      the local council. Other major players include the local
access to all services, benefits and opportunities.           police and the Primary Care Trust (PCT). The LSP helps
                                                             different organisations work together to improve the
Indices of Multiple Deprivation (IMD)                        quality of life in an area and deliver public services more
The Index of Multiple Deprivation combines a number of       effectively.
indicators, chosen to cover a range of economic, social
and housing issues, into a single deprivation score for      Lower Super Output Areas (LSOAs)
each small area in England. This allows each area to be      Lower Super Output Areas (LSOAs) are a geography
ranked relative to one another according to their level of   designed for the collection and publication of small area
deprivation. The Indices of Deprivation 2007 have been       statistics. They are used on the Neighbourhood Statistics
produced at Lower Super Output Area level, of which          site, and are having a wider application across National
there are 32,482 in the country.                             Statistics. SOAs give an improved basis for comparison
                                                             across the country because the units are more similar in
Ipsos-MORI residents Survey                                  size of population than, for example, electoral wards.
Ipsos MORI undertake the Annual Residents Survey             There are three levels of SOA, the level most used is the
across the City. A sample of residents are interviewed,      Lower SOA.
with approximately 200 in each administrative areas
addition to booster interviews. Residents are asked their    Most deprived
views and opinions regarding issues such as quality of       Those least well off, or poorest, in a specific sector or
life, safety, strong and inclusive communities,              subject area such as housing provision or health
community cohesion, volunteering, city centre, image,        services.
council services, communication and customer care.
                                                             Neighbourhood
Local Area Agreement (LAA)                                   A named geographical area, smaller than a ward, which
Local Area Agreements (LAAs) are three-year action           describes the place where people live. A district or area
plans for achieving better outcomes, developed by            with distinct features.
councils with their partners in Local Strategic
Partnerships (LSP). LAAs are the main way for central        Public realm
government and local services to work together. They         Publicly owned streets, pavements, rights-of-ways, parks
also underpin the national performance framework and         and other publicly accessible open spaces, and public
its priorities, through which central government             and civic buildings and facilities.
measures progress.
                                                             Public services
                                                             Services that are wholly or partly funded through
                                                             taxation. They include national, regional and local
                                                             government and statutory agencies.
                                                                                 Sunderland North Local Area Plan 2009 – 2011   Page 41




Scrutiny                                                        Supply of labour
Public scrutiny is an essential part of ensuring that           The number of people available and ready for work,
government remains effective and accountable. Scrutiny          equipped with the relevant skills to meet the needs
ensures that executives are held accountable for their          of employers.
decisions, that their decision-making process is clear and
accessible to the public and that there are opportunities       Sustainability
for the public and their representatives to influence and        The ability or capacity for a project or programme to
improve public policy.                                          maintain its operations/delivery by generating its own
                                                                resources. The ability to meet present needs without
Social justice                                                  compromising those of future generations.
Social justice, sometimes called civil justice, refers to the
concept of a society in which justice is achieved in every      The Sunderland Strategy
aspect of society, rather than merely the administration        The Sunderland Strategy sets out how the people who
of law. It is generally thought of as a world which affords     live, work and study in the City today would like to see
individuals and groups fair treatment and an impartial          Sunderland evolve by 2025, and how we will work
share of the benefits of society. It can also refer to the       together to achieve these goals. It is a bold and
distribution of advantages and disadvantages within a           aspirational vision for the City, building on Sunderland’s
society.                                                        great heritage and environment and the special
                                                                characteristics of its people to create an even better
Stakeholders                                                    future for everyone who chooses to be part of the
Refers to a person, group, organisation, or system who          City’s life.
affects or can be affected by an organisation’s actions.
Our stakeholders include statutory and voluntary sector         Voluntary and Community Sector (VCS)
service providers, community groups and residents of            The voluntary and community sector (VCS) – often
the City.                                                       referred to as the third sector – has a vital role in the
                                                                delivery of local services. VCS organisations can be
Sunderland Partnership                                          registered charities, as well as non-charitable, non-profit
The Local Strategic Partnership (LSP) for Sunderland.           organisations, associations and self-help groups and
                                                                community groups. They must involve some aspect of
Strategic Initiative Budget (SIB)                               voluntary activity, though many are also professional
A budget received by the Area Committee each year to            organisations with paid staff, some of which are of
allocate against projects/programmes to help them               considerable size. Community organisations tend to be
deliver the priorities identified in the Local Area Plan         focused on particular localities or groups within the
(LAP).                                                          community; many are dependent entirely or almost
                                                                entirely on voluntary activity.
Strategic Investment Plan (SIP)
A budget allocated to the Area Committee to enable
them to fund one off physical and strategic
improvements in their local area in order to meet the
priorities in the Local Area Plan (LAP).
Page 42 Sunderland North Local Area Plan 2009 – 2011
Sunderland North Local Area Plan 2009 – 2011   Page 43
Page 44 Sunderland North Local Area Plan 2009 – 2011
This information can be made available in large print, Braille, audio and other
languages. Please contact the Sunderland Partnership on 0191 561 1154
or email sunderland.partnership@sunderland.gov.uk for help.
All information correct at time of going to press. Published July 2009
ce15899

						
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