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					                                Phocas Launches New Microsoft Dynamics Reseller

                                    US partners to benefit from Microsoft Dynamics
                                     GP 2010-ready BI software to deliver additional
                                                     revenue streams

                              Microsoft Convergence, Atlanta, USA April 25, 2010: Phocas, the

                              global provider of simple, intuitive Business Intelligence software (BI),
Editorial contact:

Chris Martin                  today launched its first channel program for the North American
Waggener Edstrom
+44 (0)20 7632 3857           market, aimed at Microsoft Dynamics resellers.

                              “Because Phocas is built on Microsoft technologies including SQL and

                              .NET resellers can expect to make the same margins as they do with

                              their existing Microsoft Dynamics solutions,” said Phil Dodds, director,

                              Phocas. “With these sales margins and the validation of our recent

                              Microsoft Gold Certification, we expect to add at least 50 new resellers

                              through our channel program over the next 18 months.”

                              The new program, which has already seen great success in Australia

                              since its launch in Q4 2009, will offer a secure online portal for

                              resellers. This will include access to a comprehensive suite of product

                              information, training material and technical and marketing collateral

                              that enables them to integrate Phocas as part of their Microsoft

                              Dynamics range. Phocas is also set to announce a similar program for

                              the UK and European markets in the near future.
Over 600 companies and 5000 users worldwide are using Phocas BI

solutions, spanning a wide range of vertical markets including

manufacturing, electrical, automotive, plumbing, building, industrial

and medical.

Phocas’ BI solution is a direct add-on to the Microsoft Dynamics

platform, enabling resellers to cross-sell to existing customers already

using Microsoft Dynamics AX, Microsoft Dynamics NAV and Microsoft

Dynamics CRM, or to deliver additional value with the latest edition of

Microsoft Dynamics ERP release – Microsoft Dynamics GP 2010.

A framework that is customizable to suit business needs, Phocas

enables business users to easily access and analyze real-time data

across the suite of Microsoft Dynamics solutions. Microsoft Dynamics

Resellers therefore have the opportunity to make fast returns by

providing their customer base with a solution to deliver immediate ROI

and enable them to make future business decisions that improve

profitability and performance.

Dodds commented: “The launch of the Microsoft Dynamics program

in the US market represents an exciting step forward for Phocas in the

US, complementing our existing direct sales model in the region.”
Phocas is exhibiting at Microsoft Convergence 2010, April 24-27,

Georgia World Congress Center, Atlanta, booth 1044.

About Phocas
Phocas is simple, intuitive business intelligence software that
unleashes companies business potential. A framework that is
customizable to suit business needs, Phocas reveals opportunities that
deliver immediate impact and helps companies make future business
decisions that improve profitability and performance.

Phocas delivers simplicity and usability to a complex data landscape,
created by existing ERP and CRM systems. Whereas traditional
Business Intelligence and software tools focus on turning data into
information, Phocas has been specially designed to help business users
turn information into results.

For more information, please visit

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