Media Release by liuqingyan


									                                                                                     American International Assurance
                                                                                     Company (Bermuda) Limited

                                                                                     12/F, AIA Financial Centre,
                                                                                     712 Prince Edward Road East,

                                                                                     T: (852) 2881 3333

                                                                                     Media Release
               AIA Hong Kong and Macau Establishes AIA Premier Academy
                            to Groom Talents for the Future

Hong Kong, July 7, 2011: American International Assurance Company (Bermuda) Limited (“AIA Hong Kong
and Macau”) announces the establishment of the AIA Premier Academy (“Academy”). It is a strategic initiative
to enhance the high standards of the sales force by taking them through a fast track route to Million Dollar
Round Table (“MDRT”) membership.

Founded in 1927, MDRT provides its members with resources to improve their technical knowledge, sales and
client services while maintaining a culture of high ethical standards. An international, independent association
of insurance professionals, MDRT membership is widely recognised as the gold standard of excellence in the

The AIA Premier Academy has the honour of being supported by the MDRT and Mr. Julian H. Good Jr., CLU,
ChFC, 2011 President of the MDRT. Praising the conception of the Academy, Mr. Good said, “The
establishment of the AIA Premier Academy will further the mission of the MDRT by raising the bar and
promoting professionalism in Hong Kong and Macau’s insurance industry. MDRT looks forward to welcoming
graduates of this innovative platform as new members to the MDRT.”

AIA Hong Kong and Macau will make an official announcement of the Academy on July 9, 2011 at the MDRT
Sharing – Think Big & Be Different, a sharing workshop to be attended by premier MDRT-qualifying agents
from the Company.

Mr. Jacky Chan, CEO of AIA Hong Kong and Macau, said, “The establishment of the AIA Premier Academy
marks another milestone in our mission to provide our customers with unsurpassed service and support. As
its name suggests, the Academy is tasked with cultivating a truly ‘Premier’ team of insurance professionals to
take the Company to even greater heights in the future. Aspiring professionals who successfully complete the
groundbreaking ‘The Road to MDRT’ programme will have achieved the highest standard of sales excellence
and be recognised as the best and brightest in the industry.”

The Company has seen tremendous business growth over the past few years, thanks to a strong and
experienced sales force of around 7,300 and 800 professionals in the two markets respectively. AIA Hong
Kong and Macau pride itself on its culture of service excellence and professional integrity, and has always
embraced MDRT as a core value and business imperative. The Academy’s key differentiating feature,
therefore, is its exclusive focus on helping candidates acquire the mark of excellence and strive towards the
MDRT target.

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AIA Hong Kong and Macau Establishes AIA Premier Academy
July 7, 2011
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Membership in the MDRT is a highly esteemed distinction achieved by 35,000* the world’s life insurance and
financial services professionals. AIA Hong Kong has always made a concerted effort to prepare and train their
sales force for MDRT qualification. Since 2006, the Company has boasted the greatest number of MDRT
qualifiers in the local industry, with an impressive penetration of around 10% of its agency force.

As of May 2011, over 800 of AIA Hong Kong and Macau’s sales professionals have achieved MDRT
qualification. With the launch of the Academy, the Company is confident that it will have 1,299 MDRT qualifiers
in its sales force by the end of the year.


“AIA Hong Kong and Macau”, “the Company”, “we” or “our” refer to American International Assurance
Company (Bermuda) Limited (Incorporated in Bermuda with limited liability).

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About AIA Hong Kong and Macau
American International Assurance Company (Bermuda) Limited (AIA) is a member of the AIA Group. The AIA
Group established its operations in Hong Kong in 1931. AIA has the largest agency force in Hong Kong and
Macau.* AIA is a leader in developing innovative insurance products that meet customers’ needs at every
stage of their lives and offers products ranging from individual life, group life, accident, medical and health,
personal lines insurance to investment-linked products with over 100 investment options.
* As of November 30, 2010

About the AIA Group
AIA Group Limited and its subsidiaries (collectively “the AIA Group” or “the Group”) comprise the largest
independent publicly listed pan-Asian life insurance group in the world. It has wholly-owned main operating
subsidiaries or branches in 14 markets in Asia Pacific - Hong Kong, Thailand, Singapore, China, Malaysia,
Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau and Brunei and a 26%
joint venture shareholding in India.

The Group traces its origins in Asia back more than 90 years. It is a market leader in the Asia Pacific region
(ex Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It
has total assets of US$107.9 billion (as at 30 November 2010).

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AIA Hong Kong and Macau Establishes AIA Premier Academy
July 7, 2011
Page three

The AIA Group meets the savings and protection needs of individuals by offering a comprehensive suite of
products and services including retirement planning, life insurance and accident and health insurance. The
Group also provides employee benefits, credit life and pension services to corporate clients. Through an
extensive network of more than 260,000 agents and over 21,000 employees across Asia Pacific, the Group
serves the holders of over 23 million individual policies and over 10 million participating members of group

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock
code ‘1299’.

American International Assurance Company (Bermuda) Limited     Bentley Communications Limited
Ms. Joyce Wong – Corporate Communications                      Mr. Kevin Chan – Press Services Director
                   +852 2203 0226                                              +852 3960 1903


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