dream. Most people will want to help. they
will share a sense a pride that you are repre-
Make The List
senting them. Remember, to ask supportive
sponsors for any suggestions or names of Personal Targets
Family and Friends
others who may want to support you.
Aunts and Uncles
Step Six Cousins
The thank you letter and post card.
For each sponsor, it is highly recommended Parents’ Co-Workers
that you follow up with a thank you note and Community Members
post card or letter following the completion
of your trip. this will reflect positively on you Business Targets
as a leader and good citizen.
Sponsorships Real Estate Agents/Firms
A Sample Letter Accounting Firms
Vision Care Firms
Car Repair Shops
Animal Care Providers
m Johnson High
de student-athlete fro Maintenance: Heating, Air, Plumbing
s, and I am an 11th gra ticipate in the
My name is Jason Thoma d from our State to par
I was recently selecte have
in Plymouth, Georgia. ated in Switzerland. We
School and Training Camp loc retail
NIKE Swiss All-Star Tournament in this special Inte rnational Showcase for
ent the United States Retail Stores: Clothing, Furniture, etc.
been invited to repres rld.
youth basketball tea ms from all over the wo
SoccEr VollEyball baSkEtball
cess by the Program Sel REStAURANtS AND FASt FooD
owing an extensive pro with
I was sele cted for this honor foll pate in a training camp
the opportunity to partici Ice Cream Parlor
Committee. I will be provided with the NIKE Swiss All-Star Tournament,
al coaches, compete in the host country. I Coffee Shop
collegiate and profession historical attractions of
ign athletes and tour the different countries
interact with other fore eriences with youth from Bagel Shop
nity to exchange exp
inte nd to utilize this opportu ,
g camp, transportation Grocery Stores
ich includes the trainin
The Program Tuition is $2,850, wh In order to partici pate in this once in a
most associated costs. nsorship from
accommodations and ntly, I am requesting spo HealtH
I need your help. Curre
lifetime opportunity, the fina ncial cost. Pharmacy Stores
sses to help alleviate
individuals and busine
following benefits to
you: Health Clubs
As a sponsor, I will be izing your participation
local newspaper recogn
• Your name will appear in the
official sponsor. Switzerland
eive a souvenir NIKE non-ProFit organizations
g $150 or more will rec
• Eve ry sponsor contributin Church or Synagogue
T-Shirt contributors so they
n my return for all my Rotary, optimists, Jaycees
nk you reception upo l of traveling to
I also plan to host a tha hard to obtain my goa
can share my experiences.
Switze rland this summer, and
I am willing to work
hope that you will be
will participate in a Sho
willing to give my req
payable to 365 Sports.
ot-a-thon to recognize
all of my
t serious consideration
. All media
checks should be made with you. I thank Radio and television
unity in greater detail
s to discuss this opport
I wil l stop by in a few day and sup port.
r gracious consideration
you in advance for you Each business organization has an interest in
Sincerely, promoting their support for community activi-
ties that will transcend into positive public
relations. Be prepared to offer an additional
photo with press release for display.
make your dreams a reality!
person may be a teacher, coach, pastor, or Step Two
MAkE YOUR DREAMS A REALITY! family friend.
Create your target list of sponsors.
Step Three Brainstorm with your family members and
hile we realize that this is the opportunity of a lifetime, make your plan and build your fundraising fundraising team to make a list of those
we recognize that not every participant has the financial budget. people and businesses that may be potential
resources to afford the program cost. Any successful venture begins with a plan. contributors. It is recommended that you
that is why we have provided this guide to fundraising. We strongly once you’ve decided your course of action, divide your list between personal prospects
believe that with the ideas found in this guide, dedication and a little make a plan and share it with your team. (family members and those of personal
ingenuity – you can raise the funds to pay for the program and even once you have a plan, make a budget.. A acquaintance) and business relationships
appreciate your experience that much more. sample is included in this guide. this will be (those organizations that you and your family
your scorecard. It puts all the pieces togeth- currently support and maintain a customer/
While fundraising is hard work – it is not difficult. Don’t be afraid. It er, laying out the path to success. business activity). Most businesses have a
takes drive, devotion, motivation and enthusiasm. As a young leader budget for philanthropy and are always look-
– you possess these qualities. Your achievements on the field and in THE SIx STEPS ing for ways to support their community. A
the classroom are testaments to your capabilities. TO SUCCESS sample list has been enclosed.
port of your parents/guardians and must be We have found that appealing to sponsors
ON THE ROAD TO within the guidelines set forth by your state. who will directly subsidize the cost of your is
SUCCESS WITH Most states have guidelines that govern the most effective method of fundraising. You Assemble your materials.
TEAM USA fundraising activities. You should check with have been provided all the tools necessary to Each participant who applies will receive
have a successful sponsorship drive. All that twenty (20) complimentary sponsorship
Before we begin our journey, here are some the state attorney general’s office for details
brochures to aid in the fund raising campaign.
on any restrictions. is required is your hard work and dedication.
important things to remember the brochures provide an overview of the
the size of your community does not impact
365 Sports is not a fundraising company. Step One organization, programs and benefits available
We provide this guide for your benefit. the success of your fundraising campaign.
Write your fundraising letter. to the Sponsor. these materials will arrive in
While we can offer guidance and support, We have had past students from very small
In order to approach potential sponsors or your Welcome Kit. Additional brochures are
we cannot be directly involved in your communities be as successful as those
those who will help you fundraise, a fund- available at a minimal fee.
fundraising. students from large metropolitan areas.
raising letter is vital. this letter, a sample of Your materials should include:
Every participant is provided with a per- which has been included lets people know A personalized fund raising letter
sonal account to track progress toward THE JOURNEY: who are and what you are fundraising for.
A sponsorship brochure
reaching your financial goal and all periodic STEP BY STEP Your letter should be flexible in terms of
payments are credited accordingly. sponsorship requests. You may request a A copy of the press release or application
Step One acceptance
Each fundraising check is credited directly larger donation from a business than from a
talk with mom and dad – determine your goals!
to you. It is not shared with other mem- family member. It is very important that your
talk to your parents and decide how much Step Four
bers of your team. therefore, every dollar letter state the dollar amount you would like
money will need to be raised. Your par- Make appointments with potential
you raise goes entirely toward your per- them to consider. Hopefully, every sponsor
ents will be your greatest supporters. But sponsors.
sonal financial requirements. will donate a significant amount, but remem-
remember, you, and only you, are respon- Start immediately and don’t be discouraged
All checks should be made payable to 365 ber every dollar counts!
sible for your fundraising. You can do it. by busy schedules. take the letter to those
Sports, with the appropriate athlete name Make sure your letter includes:
Step Two businesses and individuals on your list… in
(beneficiary) listed in the memo section.
assemble your team and get suggestions. 1. Personal information about you and your person. A mailing is often received as imper-
All payments should be collected by the
Don’t try to go it alone. Support is very goals sonal.
athlete and mailed to our Program Head-
important. So is diversity. Look outside the 2. What you hope to gain from this experi-
quarters by the applicable due date.
family to supportive teachers with creative ence Step Five
Your name will be listed on the team USA
ideas, extended family and well-respected 3. our official trip manifest website URL, Meet with your sponsor.
travel manifest: 365 Sports tour Athletes
community business people. verifying that you are participating 1. Be prepared for appointments. Dress nicely.
– www.365sports.org/manifest. this will al-
www.365sports.org/manifest Have a copy of your fundraising letter,
low potential sponsors to verify your status Finally, find a person, outside of the family,
brochure and press release for your sponsor
as a tour participant and representative of who may have ideas and more importantly, 4. A brief summary of your trip itinerary
the United States delegation. may know people who can help you. this 5. Your photograph. this adds a personal
Without exception, fundraising should only is someone, whose opinion you trust and touch. 2. Don’t be afraid. People will be HoNoRED
be executed with the approval and sup- who can give you honest feedback. this that you are asking them to support your