PowerPoint - Academics - Hamilton College by suchenfz

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									Visual Communication & Design
       Tips for Creating an Effective Poster




                           Krista Siniscarco
                           Instructional Technologist
                                    Hamilton College
                             ksinisca@hamilton.edu
                        Visual Communication & Design
                                  Tips for Creating an Effective Poster

Why a Poster?

 •   Presentation Format & Function
 •   Communication Tool
 •   Information
 •   Audience
                        Visual Communication & Design
                                Tips for Creating an Effective Poster

Audience

 •   Who and Where?
 •   3 seconds
 •   30 seconds
 •   2-5 minutes
 •   Targeted presentations
                             Visual Communication & Design
                                       Tips for Creating an Effective Poster

Planning

 • Research & Synthesis
 • Visual flow
    – Left to right, top to bottom
    – columns
 • Portrait vs. Landscape
 • Image vs. Text
    – VISUAL communication tool
 • Distilling Information
    – “Less is more.”
    – “When in doubt, leave it out.”
                      Visual Communication & Design
                                Tips for Creating an Effective Poster

Background
 • Compliment information, NOT compete with.
 • Keep it simple




bad                    better
                            Visual Communication & Design
                                          Tips for Creating an Effective Poster

Color
 • 3 - 4 colors
    – Compliment each other
 • Related to theme
    – Color In Motion - Psychology of Color
        • http://www.mariaclaudiacortes.com
 • Sample from images
                                  Visual Communication & Design
                                                  Tips for Creating an Effective Poster

Text
 • No more than 2 different fonts
    – 1 serif - body text, 1 sans serif - title/headers
 • Contrast

    Serif                       Sans Serif               Ornamentals/Scripts
    Baskerville                 Arial                    Arial
    Georgia                     Helvetica                Playbill
    Times New Roman             Verdana                  Stencil


             Yellow text on a white background is difficult to read.
            But, if you put a darker color behind it, you can read it.
            Bright colors with little contrast don‟t read well either.
    Text reads better when the background color is high in contrast.
                                                      Visual Communication & Design
                                                                                  Tips for Creating an Effective Poster

Graphs
      • Simplify data
      • Choose correct type of graph
      • Colors and style

100                                           100
 90                                            90
 80                                            80
 70                                            70
 60                                            60
 50                                            50
 40                                            40
 30                                            30
 20                                            20
 10                                            10
  0                                             0
      1st Qtr   2nd Qtr   3rd Qtr   4th Qtr         1st Qtr   2nd Qtr   3rd Qtr     4th Qtr



        Bar Graph                                      Line Graph                                Pie Graph
                           Visual Communication & Design
                                        Tips for Creating an Effective Poster

Images
 • RESOLUTION!!!
    – 300dpi @ 100% of final printing size
    – Web Images = Badness
 • Crop and color correct




     bad                       better                       best
                   Visual Communication & Design
                           Tips for Creating an Effective Poster

Layout
 • Balance
 • Alignment
 • “White” Space
    – 40% open
                                        The Poetry of Walt Whitman

                                                    WHITMANS MOTHER


                                                    Whitman's mother was descended from Dutch
                                                    farmers. In Whitman's childhood there were
                                                    slaves employed on the farm. Whitman was early
                                                    on filled with a love of nature. He read classics in   Whitman’s Legacy
                                                    his youth and was inspired by writers such as
                                                    Goethe, Hegel, Carlyle and Emerson. He left
                                                    school early to become a printer's apprentice. He      In New York Whitman witnessed the
                                                    also in 1835 worked as a teacher and journeyman        rapid growth of the city and wanted to
                                                    printer.                                               write a new kind of poetry in tune with
                                                                                                           mankind's new faith, hopeful
                                                                                                           expectations and energy of his days.
                                                                                                           Another theme in 'Song of Myself' is
                                                                                                           suffering and death - he identified with
                                                                                                           Jesus and his fate: "In vain were nails
                                                                                                           driven through my hands. / I remember
                                                                                                           my crucifixion and bloody coronation /
                                                                                                           I remember the mockers and the
                                                                                                           buffeting insults / The sepulchre and the
                                                                                                           white linen have yielded me up / I am
                                                                                                           alive in New York and San Francisco, /
                                                                                                           Again I tread the streets after two
                                                                                                           thouand years." (from an early draft)
                                                                                                           The first edition of Leaves of Grass
                                                                                                           appeared in July 1855 at Whitman's
WHITMANS BEGININGS                                                                                         own expense - he also personally had
                                                                                                           set the type for it - and the poem was
                                                                                                           about the writer himself. In the same
American poet, journalist and essayist, best known for                                                     year there also appeared Longfellow's
LEAVES OF GRASS (1855), which was occasionally banned,                                                     The Song of Hiawatha, another great
and the poems 'I Sing the Body Electric' and 'Song of Myself.'                                             American epic. The third edition of
Whitman incorporated natural speech rhythms into poetry.                                                   Leaves was published during Whitman's
He disregarded metre, but the overall effect has a melodic                                                 wandering years in 1860. It was greeted
character. Harold Bloom has stated in The Western Canon                                                    with warm appreciation, although at
                                                                                                           first his work was not hugely popular.
(1994) that "no Western poet, in the past century and half,
not even Browning, or Leopardi or Baudelaire, overshadows
Walt Whitman or Emily Dickinson."
                                                                                                                                                                                Justin Smith „09
                                                     WHITMAN’S MOTHER                                       WHITMAN’S LEGACY

                                                     Whitman's mother was descended from Dutch              In New York Whitman witnessed the rapid growth
                                                     farmers. In Whitman's childhood there were slaves      of the city and wanted to write a new kind of
                                                     employed on the farm. Whitman was early on filled      poetry in tune with mankind's new faith,
                                                     with a love of nature. He read classics in his youth   hopeful expectations and energy of his
                                                     and was inspired by writers such as Goethe,            days. Another theme in 'Song of Myself'
                                                     Hegel, Carlyle and Emerson. He left school early       is suffering and death - he identified with
                                                     to become a printer's apprentice. He also in 1835      Jesus and his fate: "In vain were nails
                                                     worked as a teacher and journeyman printer.            driven through my hands. / I remember my
                                                                                                            crucifixion and bloody coronation / I
                                                                                                            remember the mockers and the buffeting
                                                                                                            insults / The sepulchre and the white linen
                                                                                                            have yielded me up / I am alive in New
                                                                                                            York and San Francisco, / Again I tread
                                                                                                            the streets after two thouand years."
                                                                                                            (from an early draft) The first edition
                                                                                                            of Leaves of Grass appeared in July
                                                                                                            1855 at Whitman's own expense -
                                                                                                            he also personally had set the type
                                                                                                            for it - and the poem was about the
                                                                                                            writer himself. In the same year
                                                                                                            there also appeared Longfellow's
                                                                                                            The Song of Hiawatha, another
                                                                                                            great American epic. The third
WHITMAN’S BEGININGS                                                                                         edition of Leaves was
                                                                                                            published during Whitman's
American poet, journalist and essayist, best known                                                          wandering years in 1860.
for LEAVES OF GRASS (1855), which was                                                                       It was greeted with warm
occasionally banned, and the poems 'I Sing the                                                              appreciation, although at
Body Electric' and 'Song of Myself.' Whitman                                                                first his work was not
incorporated natural speech rhythms into poetry.                                                            hugely popular.
He disregarded metre, but the overall effect has a
melodic character. Harold Bloom has stated in The
                                                                                                            SOURCES:
Western Canon (1994) that "no Western poet, in                                                              http://www.whitmanarchive.org/
the past century and half, not even Browning, or                                                            Hsjadfkjsbdjbfkajbsdfkljbasdkjfbkjasdf jkj
                                                                                                            Sjadfkljnbasdfkjbnasd kjbsdf lkjasdffkjsdjkffkjsdb lfjkaskf
Leopardi or Baudelaire, overshadows Walt                                                                    Asdkjf asdflkjasdfkjbsadlj j ja j fkajs lsdfjk aj skjdl jdsfal sd
                                                                                                            kjfdsakjdfljka ajksd aj ja skaj fj aj fajshd lkjasdfjh la
Whitman or Emily Dickinson."
HOW DO WE SEQUENCE DNA?                                                                                                   RACS
DNA Sequencing is at the center of the Human           VECTOR
                                                                                                                          In the Publically-funded project, the BACs are subjected to shotgun
Genome Project, which promises to                                                                                         sequencing (see below) to figure out their sequence. By sequencing
revolutionize                                          The 'vector' is generally the basic type of DNA molecule
                                                       used to replicate your DNA, like a plasmid or a BAC. sjd           all the BAC's, we know enough of the sequence in overlapping
the Biomedical S sjd faksjd lkj alsk lkajs dfjka                                                                          segments to reconstruct how the original chromosome sequence
lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa lkjasd   faksjd lkj alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj
                                                       flaksjd lkjsa lkjasd ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj   looks.
ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd                                                                       A Privately-Funded Sequencing Project: Celera Genomics sjd faksjd
sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf      aksajsd sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf
                                                       aaslkdjflablbvwalireubfalsublcab                                   lkj alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa lkjasd ljka
aaslkdjflablbvwalireubfalsublcab                                                                                          sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd sajfsd lkajs dflkjs dljkf
ifbsaldblsubdvlsrbvlujbasd jkbsdlkjjasdklj ja                                                                             sjbvlajsdfbvjdsb asjbdf aaslkdjflablbvwalireubfalsublcab
skljciences and the treatment of human                 INSERT
                                                       The 'insert' is a piece of DNA we've purposely put into            The founders of this company realized that it might be possible to
diseases. This page is designed to help you                                                                               skip the entire step of making libraries of BAC clones. Instead, they
understand how DNA is sequenced. Eventually.           another (a 'vector') so that we can replicate it. Usually
                                                       the 'insert' is the interesting part, consequen sjd faksjd         blast apart the entire human genome into fragments of 2-10 kb and
When it's done.                                                                                                           sequence those. Now the challenge is to assemble those fragment
First you need to know a few key terms:                lkj alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj flaksjd
                                                       lkjsa lkjasd ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd   sjd faksjd lkj alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa
As you go through the subsequent discussion,                                                                              lkjasd ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd sajfsd lkajs
you may need to jump back here to refresh              sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf
                                                       aaslkdjflablbvwalireubfalsublcab ly. In the case of the            dflkjs dljkf sjbvlajsdfbvjdsb asjbdf aaslkdjflablbvwalireubfalsublcab s
your me sjd faksjd lkj alsk lkajs dfjka lskjdflkajs                                                                       of sequence into the whole genome sequence.
dflkjas dlkja slkdj flaksjd lkjsa lkjasd ljka sjkf     Human Genome Project or other sequencing projects,
alkjsdflkjasd lkjaskldj kalsj dfj aksajsd sajfsd       the insert is th part we want to sequence
                                                                                                                              Imagine, for example that you have hundreds of 500-piece
lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf                                                                                puzzles, each being assembled by a team of puzzle experts using
aaslkdjflablbvwalireubfalsublcab mory on               SHOTGUN SEQUENCING
                                                                                                                          puzzle-solving computers. Those puzzles are like BACs - smaller
various definitions.                                                                                                      puzzles sjd faksjd lkj alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj
                                                       Shotgun sequencing is a method for determining the
                                                       sequence fo a very large piece of DNA. The basic DNA               flaksjd lkjsa lkjasd ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd
DNA                                                                                                                       sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf
                                                       sequencing reaction can only get the seque sjd faksjd lkj
                                                       alsk lkajs dfjka lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa        90
                                                                                                                          aaslkdjflablbvwalireubfalsublcab
We assume you'v sjd faksjd lkj alsk lkajs dfjka
                                                       lkjasd ljka sjkf alkjsdflkja sjd faksjd lkj alsk lkajs dfjka
lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa lkjasd
                                                       lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa lkjasd ljka sjkf
                                                                                                                            80
ljka sjkf alkjsdflkjasd lkjaskldj kalsj dfj aksajsd
sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf      alkjsdflkjasd lkjaskldj kalsj dfj aksajsd sajfsd lkajs dflkjs        70
aaslkdjflablbvwalireubfalsublcab e read through        dljkf sjbvlajsdfbvjdsb asjbdf
the description of DNA structure, an earlier link      aaslkdjflablbvwalireubfalsublcab sd lkjaskldj kalsj dfj              60
in this thread ... right?                              aksajsd sajfsd lkajs dflkjs dljkf sjbvlajsdfbvjdsb asjbdf
                                                       aaslkdjflablbvwalireubfalsublcab nce of a few hundred                50
PLASMID                                                nucleotides. For larger ones (like BAC DNA), we usually              40
A 'plasmid' is a small, circular piece of DNA that     fragment the DNA and insert the resultant pieces into a
is often found i sjd faksjd lkj alsk lkajs dfjka       convenient vector (a plasmid, usually) to replicate them.            30
lskjdflkajs dflkjas dlkja slkdj flaksjd lkjsa lkjasd   After we sequence the fragments, we try to deduce from
                                                       them the sequence of the original BAC DNA.                           20
ljka sjkf n bacteria. This innocuous molecule
might help the bacteria survive in the presence                                                                             10
of an antibiotic, for example, due to the genes it
carries. To scientists, however, plasmids are                                                                                0
                                                                                                                                                                        Justin Smith „09


                                     VECTOR
HOW DO WE SEQUENCE                                                                   RACS
DNA?                                 The 'vector' is generally the
                                     basic type of DNA molecule                      In the Publically-funded project,
DNA Sequencing is at the center      used to replicate your DNA, like                the BACs are subjected to
of the Human Genome Project,         a plasmid or a BAC.                             shotgun sequencing (see below)
which promises to revolutionize                                                      to figure out their sequence. By
the Biomedical Sciences and the      INSERT                                          sequencing all the BAC's, we
treatment of human diseases.         The 'insert' is a piece of DNA                  know enough of the sequence in
This page is designed to help        we've purposely put into another                overlapping segments to
you                                  (a 'vector') so that we can                     reconstruct how the original
understand how DNA is                replicate it. Usually the 'insert' is           chromosome sequence looks.
sequenced. Eventually. When          the interesting part,                           A Privately-Funded Sequencing
it's done.                           consequently. In the case of the                Project: Celera Genomics
First you need to know a few         Human Genome Project or other
key terms:                           sequencing projects, the insert                 The founders of this company
As you go through the                is th part we want to sequence                  realized that it might be possible
subsequent discussion, you may                                                       to skip the entire step of making
need to jump back here to                                                            libraries of BAC clones. Instead,
refresh your memory on various                                                       they blast apart the entire human
definitions.                                                                         genome into fragments of 2-10 kb
                                                                                     and sequence those. Now the
DNA                                                                                  challenge is to assemble those
                                                                                     fragments of sequence into the                                           SHOTGUN SEQUENCING
We assume you've read through                                                        whole genome sequence.
the description of DNA structure,                                                                                                                             Shotgun sequencing is a method
an earlier link in this thread ...                                                       Imagine, for example that you                                        for determining the sequence fo a
right?                                                                               have hundreds of 500-piece                                               very large piece of DNA. The
                                                                                     puzzles, each being assembled by                                         basic DNA sequencing reaction
PLASMID                                                                              a team of puzzle experts using                                           can only get the sequence of a
A 'plasmid' is a small, circular                                                     puzzle-solving computers. Those                                          few hundred nucleotides. For
piece of DNA that is often found                                                     puzzles are like BACs - smaller                                          larger ones (like BAC DNA), we
in bacteria. This innocuous                                                          puzzles                                                                  usually fragment the DNA and
molecule might help the bacteria                                                                                                                              insert the resultant pieces into a
survive in the presence of an                                                                                                                                 convenient vector (a plasmid,
                                                                             SOURCE:
antibiotic, for example, due to                                              http://seqcore.brcf.med.umich.edu/doc/educ/dnapr/sequencing.htm                  usually) to replicate them. After we
the genes it carries. To
                                                                             Njdskfnaksdjfnlaksjd ja slkja sdfa lkjd lkjasdflkjalsjkd ljkas da sld kj         sequence the fragments, we try to
                                                                             flksajd kj kljsa flkjasd lkjasd lkasljdkljfaskdj ljsa df llslad sskladj ladksj
scientists, however, plasmids                                                sadjaskljd sasjdkh j aslkjhf lkasj kljs ddkalj lkjasdlkjsfkaljlksj               deduce from them the sequence
                                                                             alfkjaslkdjfhs askljfsa l                                                        of the original BAC DNA.
are important .
Claude Monet and French Impressionism



                        THE ARTIST                                                                               IMPRESSIONISM MOVMENT
                        Professor and Chair of the                                                               principal policy interests concern
                        Department of Sociology at                                                               urban housing and homelessness,
                        Duquesne University, Pittsburgh,                                                         and agricultural policy relating to
                        PA. He is also Co-Director of the                                                        family and factory farms. Harper has
                        Graduate Center for Social and                                                           held full time and visiting
                        Public Policy. His principal policy                                                      appointments in Sociology
                        interests concern urban housing and                                                      Departments at the University of
                        homelessness, and agricultural                                                           South Florida, the State University of
                        policy relating to family and factory                                                    New York, Cornell University, the
                        farms. Harper has held full time and                                                     University of Amsterdam and the
                        visiting appointments in Sociology                                                       University of Bologna, Italy. He has
                        Departments at the University of                                                         been Chair of Sociology
                        South Florida, the State University of                                                   Departments at the University of
                        New York, Cornell University, the                                                        South Florida and the State
                        University of Amsterdam and the                                                          University of New York, Potsdam.
                                                                                                                 been Chair of Sociology
                                                                                                                 Departments at the University of
                                                                                                                 South Florida and the State.
                               TECHNIQUES DEVELOPED                                                              of New York, Cornell University, the
                               farms. Harper has held full time and                                              University of Amsterdam and the
                               visiting appointments in Sociology                                                University of Bologna, Italy. He has
                               Departments at the University of                                                  been Chair of Sociology
                               South Florida, the State University of                                            Departments at the University of
                               New York, Cornell University, the                                                 South Florida and the State
                               University of Amsterdam and the
                               University of Bologna, Italy. He has     CLAUDE MONET
                               been Chair of Sociology                  South Florida and the State
                               Departments at the University of         University of New York, Potsdam.
                               South Florida and the State              University of New York, Potsdam.
                               University of New York, Potsdam.         South Florida and the State
                               University of New York, Potsdam.         University of New York, Potsdam.
                               South Florida and the State              Departments at the University of
                               University of New York, Potsdam..        South Florida, the State University of
                               University of Amsterdam and the          New York, Cornell University, the
                               University of Bologna, Italy. He has     University of Amsterdam and the
                               been Chair of Sociology                  University of Bologna, Italy. He has
                               Departments at the University of         been Chair of Sociology
                               South Florida and the State              Departments at the University of
                               University of New York, Potsdam.         South Florida and the State
                               University of New York, Potsdam.         University of New York, Potsdam.
                               South Florida.                           University of New York, Potsdam.
                                                                        South Florida and the State                      SOURCE - http://giverny.org/monet/welcome.htm

                                                                        University of New York, Potsdam.
            CLAUDE MONET AND FRENCH IMPRESSIONISM
                                                                             Justin Smith „09


Monet the Artist
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ghkugdd jhh dghjjk kfk kilhklgkl,fh jkfhj


                                                      The Impressionism Movement
                                                      Jsidfoj asoijdfaoisfjdoiasjd oiajs
                                                      doijasdoifjasoifjasoijd fopiasdoias
                                                      jofijasofijasofispoias fouinas vujn as
                                                      uasuiod faosduf jas aksjnd icu Jsidfoj
                                                      asoijdfaoisfjdoiasjd oiajs
                                                      doijasdoifjasoifjasoijd fopiasdoias
                                                      jofijasofijasofispoias fouinas vujn as
                                                      uasuiod faosduf jas aksjnd icu Jsidfoj
                                                      asoijdfaoisfjdoiasjd oiajs
                                                      doijasdoifjasoifjasoijd fopiasdoias
                                                      jofijasofijasofispoias fouinas vujn as
                                                      uasuiod faosduf jas aksjnd icu Jsidfoj
                                                      asoijdfaoisfjdoiasjd oiajs
                                                      doijasdoifjasoifjasoijd fopiasdoias
                                                      jofijasofijasofispoias fouinas vujn as
                          Visual Communication & Design
                                    Tips for Creating an Effective Poster


Apple Pie: America‟s Favorite Comfort Food
 Student Exhibit at County Fair

 •   Comforting       •   Apples            • Red
 •   Warm             •   Pie               • Green
 •   Welcoming        •   Kitchen           • Carmel
 •   Appetizing       •   Grandma
 •   Homey            •   Table
 •   All-American     •   Family
 •   Friendly
 •   Traditional
                       Visual Communication & Design
                                 Tips for Creating an Effective Poster



What‟s Your Topic

 • Adjectives & Descriptive words/phrases
 • Images
 • Colors
 Visual Communication & Design
         Tips for Creating an Effective Poster




???
              Krista Siniscarco
             Instructional Technologist
                      Hamilton College
               ksinisca@hamilton.edu

								
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