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Payment Cards in France 2010

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					Payment Cards in France 2010




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Payment Cards in France 2010
Datamonitor

Date: May, 2010
Pages: 105
Price: US$ 2,795.00
ID: P23E304E17AEN

Introduction

Payment Cards in France is an invaluable guide to one of Europe's most sophisticated card markets. The
report provides statistics on market size, competitor market shares and forecasts. It also provides an
overview of regulation, competitor activities, issuer strategy and product innovation including developments
in contactless, mobile payments, online and prepaid cards.

Scope

- Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.

- Historic market data and competitor market shares are presented for 2004-2008, H1 2009, with forecasts
presented to 2013.

- New this year is data covering transactions by merchant category, premium card branding, benefits per
card, card primacy and repayment behaviour.

- Concludes with a detailed analysis of developments in the areas of contactless, mobile payments, online
and prepaid cards.

Highlights

The French card market is considered to be one of the most sophisticated in Western Europe with a high
number of transactions being made for small purchases, although the use of cheques and private label
cards is very important.

France is one of the most innovative markets in Europe with the largest and most successful contactless
and Near Field Communication projects underway, involving companies such as Carrefour's financial
services subsidiary Société des Paiements and Association Européenne Payez Mobile (AEPM).

Due to the difficult economic environment the way consumers use their cards has changed. As a result, the
market is expected to have declined by 3.5% in 2009. Within this, however, online payments continue to
gain pace, accounting for an estimated EUR42.6 billion in spending.

Reasons to Purchase

- Learn how the French general purpose payment card market has developed over the last five years.

- Understand recent developments in the market in terms of consolidation, new entrants and product
innovations.

- Use of Datamonitor's five year forecasts for the market to plan your future strategy.




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Table of Content
OVERVIEW

Catalyst
Summary
Executive Summary
Key facts and trends in France
Demographics
Market sizing
Regulatory environment
Acquiring and processing landscape
Forecasting the payment card market in France
Competitor and product development in France
Online, contactless, prepaid and mobile payments
Table of Contents
Table of Figures
Table of Tables
Sizing and Forecasting the Payment Card Market in France
Key macroeconomic and consumer data
Macroeconomic trends and performance

GDP

Unemployment
Real GDP growth
Inflation
Demographic and consumer trends
Regulatory environment
Regulation of French retail banking
Key regulatory issues facing the market

SEPA

Driven by SEPA new initiatives have been launched in the market
Interchange is also a SEPA issue
EMV migration in France
Payment card fraud losses
Sizing the payment card market in France
Size and performance of the French payment card market
Penetration of payment cards
Number of payment cards in issue, by type
Number of payment card transactions
Frequency of use
Value of payment card transactions
Trends in payment card usage compared to other countries
Pay now card usage
Pay later card usage
Split by merchant category
Credit card balances outstanding, revolve rates, usage and repayment behavior
ATM and POS terminal numbers
Acquiring and processing landscape
Merchant acquiring is controlled by Groupement des Cartes Bancaires
Processing is typically kept in-house
Cr?dit Agricole is the dominant acquirer in France

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Forecasting the payment card market in France
Forecasting the pay now card market
Forecasting the revolving credit card market
Forecasting the charge and deferred debit card market
Competitor and Product Developments in France
Card issuer market shares and performance
Credit card market shares
Number of credit cards in issue by issue
Number of transactions by issue
Value of transactions by brand issue
Outstanding balances and card repayment rates by issue
Pay now card market shares
Charge and deferred debit card market shares
Significant recent entrants or exits

2009: BANQUES POPULAIRE AND CAISSES D'EPARGNE MERGE TO CREATE SECOND LARGEST
BANKING GROUP


2006: MEDIATIS ACQUIRES NETVALOR


2004: BANQUE ACCORD ACQUIRES EGG FRANCE

Alliances and partnerships
CB announced it is to allow co-branding alliances and partnerships
Foreign players enter into co-branded partnerships in France
There are a number of alliances and partnerships among consumer credit companies
Product design and issuer strategy in France
Credit card product strategy
Card product features by country and issuer
Premium cards by issuer
Usage trends by issuer
Leading revolving credit products and price points
Leading loyalty programs
Caisses d'Epargne has a partnership with S'Miles
Carte PASS offers discounts at Carrefour outlets
Oney offers cashback with its Carte Verte
Cr?dit Agricole offers Le Bonus Gold MasterCard
Soci?t? G?n?rale in association with American Express, offer a loyalty program aimed at premium
customers
Card scheme market shares and developments
Major card scheme developments
Visa Europe completes merger with Carte Bleue
Pay now card scheme shares
Number of cards in issue
Value of transactions
Revolving credit card scheme shares
Number of cards in issue
Value of transactions
Charge and deferred debit card scheme shares
Number of cards in issue
Value of transactions
Online, Contactless, Prepaid and Mobile Payments
Online payments in France were worth an estimated €42.6 billion in 2009
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France is the 10th largest market in terms of online transaction value
Flight and hotel purchases account for the largest share of transaction values online
However, French consumers are not the largest spenders online
Credit and debit cards account for the majority of online transaction in France, in line with global trends
French consumers are the second largest users of credit cards online
Debit cards, on the other hand, are used in line with global average
Fraud is the single biggest challenge facing the industry
Contactless payments are a $45.8 billion opportunity in France
France is the third largest market in terms of potential opportunity in Europe
Contactless trials commenced in 2007, driven by MasterCard initiatives
The petrol market offers the biggest opportunity for contactless payments, but has witnessed few
developments
Convenience stores also offer numerous opportunities, but only larger retailers have been targeted thus far
Carrefour and MasterCard are involved in one of the largest projects in Europe
Fast food is the third major opportunity, but has not received as much attention
Public transport provides fewer opportunities in terms of volume, but there are clear benefits from a
consumer perspective that could be leveraged
There are numerous trials that combine public transport networks and contactless functionality taking place
in France
Developments in prepaid cards
Visa launches prepaid card for money transfers by immigrants in France
MasterCard Europe and Accor Services tie up to launch PrePay Solutions
Developments in mobile payments
AEPM published the functional and technical specifications of Payez Mobile
Payez Mobile's NFC trial in France has produced positive results for the industry
Leading retailers, issuers and mobile phone operators are at the center of further trials of NFC technology
Appendix
Regulatory bodies
Banque de France
Commission Bancaire
Comit? des ?tablissements de Cr?dit et des Entreprises d'investissement (CECEI)
Comit? de la r?glementation bancaire et financi?re (CRBF)
Banking associations
Groupement des Cartes Bancaires (CB)
Association Fran?aise des Etablissements de Cr?dit et des Entreprises d'Investissements (AFECEI)
Association Fran?aise des Soci?t?s Financi?res (ASF)
F?d?ration Bancaire Fran?aise (FBF)
Other noteworthy associations
Association Fran?aise des Banques (AFB)
Conseil national du cr?dit et du titre (advisory bodies)
Comit? Consultatif
Credit bureaus
Supplementary data
Definitions

AAGR

Affinity card

CAGR

Co-branded card
Credit card
Deferred debit and charge card


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EMV


EPC

ePurse
Merchant service charge
Pay now cards
POS terminal
Private label cards
Methodology
Cards and Payments Database
Financial Services Consumer Insight is new to our offer, providing new and valuable insight
Forecasting methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF TABLES

Table 1: French macroeconomic indicators
Table 2: French demographics and consumer trends
Table 3: Datamonitor's forecast for the pay now card market, 2008-13f
Table 4: Datamonitor's forecast for the credit card market, 2008-13f
Table 5: Datamonitor's forecast for the deferred debit and charge card market, 2008-13f
Table 6: Fees and APRs applicable to revolving credit cards in France, 2010
Table 7: Country-level GDP for 2008
Table 8: Unemployment and unemployment rates in Europe
Table 9: French GDP growth, 2005-09
Table 10: Card penetration in Europe
Table 11: Inflation in France (%)
Table 12: Transaction split by merchant category in France, €m
Table 13: Average transaction value and frequency of use for pay now cards in Europe
Table 14: Average transaction value and frequency of use for pay later cards in Europe
Table 15: Number of ATMs in Europe, by country
Table 16: Population per ATM in Europe, by country
Table 17: Number of POS terminals in Europe, by country
Table 18: Population per POS terminal in Europe, by country
Table 19: Balances outstanding and revolve rates, 2008
Table 20: Current relevant publications
Table 21: Future relevant publications

LIST OF FIGURES

Figure 1: France has the second highest GDP in Europe in 2009
Figure 2: Unemployment is high in France
Figure 3: France's economy shrank by 2.2% in 2009
Figure 4: Inflation peaked in 2008 at 3.1%
Figure 5: Regulatory overview of France, 2008
Figure 6: Total fraud losses fell in 2005 but picked up in 2006
Figure 7: France has the lowest card penetration among European countries, 2008
Figure 8: Pay later cards are more dominant in France compared to pay now cards
Figure 9: France has the lowest pay now card penetration in Europe, growing at a AAGR of 11.6% over
2004-08
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Figure 10: Pay later cards grew at a CAGR of 16.8% over 2004-08
Figure 11: Credit cards grew the fastest in France over 2004-08, but the overall market is expected to
decline by 1.4% in 2009
Figure 12: Deferred debit and charge cards accounted for the largest share of card transactions over
2004-09e
Figure 13: Payments cards are primarily used to make transactions at POS terminals in France, 2004-09e
Figure 14: Spending split by merchant category is roughly level between pay now and pay later cards, 2008

Figure 15: Credit cards are used the least in France, with no significant growth observed during 2004-08
Figure 16: Transactions made at POS terminals are expected to have declined in 2009
Figure 17: Charge/deferred debit cards account for the majority of transaction values, 2004-09e
Figure 18: The value of ATM transactions is expected to increase in 2009, compared to POS transactions
Figure 19: The food and drink segment accounts for an important share of transaction value in France
Figure 20: Average transaction values are highest for credit cards, 2004-08
Figure 21: The average transaction value for ATMs was higher than for POS terminals over 2004-09
Figure 22: As of 2008, the average frequency of pay now card usage in Europe is increasing, whereas the
average transaction value is decreasing
Figure 23: France is slightly behind Scandinavian countries in terms of turnover per pay now card, 2008
Figure 24: France has the highest frequency of use for pay later cards in Europe, 2008
Figure 25: Turnover per pay later card is highest in France among all European countries
Figure 26: Pay now POS transaction values by merchant category is more or less even across Europe,
2008
Figure 27: Pay later spending by merchant category varies considerably across Europe, 2008
Figure 28: French consumers are not the most loyal in Europe to their primary brand, but secondary
cardholding is also important
Figure 29: After Germany, French consumers use credit cards more frequently than consumers in the rest
of Europe
Figure 30: France is one of the smallest credit card markets in Western Europe, with an estimated 30%
revolve rate per balance outstanding in 2008
Figure 31: Similar to the Netherlands and Germany the majority of cards in France are paid in full at the
end of each month
Figure 32: The growth of the French ATM network slowed down in 2006
Figure 33: The sustained increase in POS terminals in France reflects the growth in acceptance
Figure 53: Growth in the value of transactions is forecast to drive the pay now market forward, 2006-13f
Figure 54: The usage of credit cards is predicted to be a primary driver in the market, 2008-13f
Figure 55: Usage of deferred debit and charge cards is predicted to be a primary driver of growth in the
market, 2008-13f
Figure 34: Caisses d'Epargne is the leading credit card issuer in France
Figure 35: Caisses d'Epargne accounts for both the highest number of credit card transactions and
frequency of use
Figure 36: Cr?dit Mutuel and Oney are the top players in terms of total transaction value and average
transaction value, respectively, 2008
Figure 37: The revolve rate per outstanding balance in France is more or less even among the top four
issuers H1 2009
Figure 38: The way consumers pay off their credit cards varies depending on the issuer
Figure 39: Cr?dit Mutuel/CIC is the largest pay now card issuer in France
Figure 40: Cr?dit Agricole dominates the deferred debit and charge card market in France
Figure 41: Cashback is a more common feature in France than in other European markets
Figure 42: Cashback is an important feature of the credit card market in France in terms of consumers'
perceptions
Figure 43: French issuers tend not to offer premium-branded products as a way of distinguishing their
customer bases
Figure 44: The majority of issuers in France offer standard cards, with fewer premium branded products
available
Figure 45: Primary cardholding is more or less even across the market, unlike other types of cards
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Figure 46: No clear pattern emerges in terms of usage by brand in France
Figure 47: Visa has the highest number of pay now cards in issue, 2004-08
Figure 48: Visa accounts for the highest value of pay now card transactions, 2004-08
Figure 49: Visa holds the highest market share in credit cards issued in France, 2004-08
Figure 50: American Express became the leading player in terms of transaction value in 2008
Figure 51: MasterCard is the dominant player in terms of charge and deferred debit card schemes in
France
Figure 52: MasterCard and Visa are close in terms of transaction value in the charge and deferred debit
card market
Figure 56: Online payments in France reached an estimated €42.6 billion in 2009
Figure 57: French consumers are not the largest spenders online, 2009
Figure 58: Credit and debit cards are by far the largest payment tools online, both in France and globally
Figure 59: French consumers are the second largest users of credit cards online
Figure 60: Debit card usage in France online is in line with the global average
Figure 61: Contactless payments are a $45.8 billion opportunity in France
Figure 62: The petrol market offers the biggest opportunity for contactless payments
Figure 63: In the Payez Mobile trial, consumers making NFC payments above €20 could pre-authorize their
payments using the keypad on their phones




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