SPCM 3310 Rhetoric of Social Protest by pengxuebo


									                                  SCM 460: Public Advocacy
                                 T/Th 1:00-2:15, LAB 104/469
                                       Dr. Atkins-Sayre
                                           Fall 2009

Instructor information:
Office: LAB 475
Phone: 601-266-4370
Email: wendy.atkinssayre@usm.edu
Web site: http://ocean.otr.usm.edu/~w739132/
Facebook group: SCM 460
Office Hours: M-Th 11-12 and by appointment

Required Texts:
       Persuasion and Social Movements (5th ed.; 2007), by Charles J. Stewart, Craig Allen Smith,
        and Robert E. Denton. Waveland Press.
       Readings available in class and on the course web site

Course description:
At the heart of change in society is the social protest movement. It is here that ideas are shaped,
voiced, and possibly believed, followed, and refuted. This course aims to explain the rhetoric that
surrounds social protest—both from the protestors and the resisters. More specifically, we will define
the social movement, explain its development, and look at the specific rhetorical strategies that
movements generally employ. By the end of the course, you should be familiar with several specific
social movements and have a better understanding of the rhetorical construction of social protest.

Course objectives:
   Define a social movement and identify the primary characteristics of the rhetorical strategies of a
    social movement.
   Explain contemporary and historical social movement rhetoric using rhetorical concepts.
   Demonstrate the ability to develop and focus on one topic in writing assignments and present
    ideas in an organized, logical and coherent form.
   Demonstrate the ability to develop and focus on one topic in speaking assignments and present
    ideas in an organized, logical and coherent form.
   Demonstrate the ability to use Standard English grammar, punctuation, spelling and usage.

Course requirements:
Detailed information about each assignment will be available on the course web site. Below you will
find preliminary information about the projects that you will undertake this semester.

Movement case study:
We will discuss a variety of social movements throughout the course. The purpose of this project is to
allow you to focus in on one specific social movement in order to get a better understanding of the
material. You should choose an issue that interests you, as you will be working with that topic
throughout the semester. Earn an extra day of writing for any of these papers by visiting the Writing
Center at least 2 days prior to the due date (and asking the center to send verification).

        Preliminary proposal (2-3 pgs.)                             5%
        This brief paper will justify your project, explaining how the proposed subject meets the
        definition of a social movement, making preliminary claims about the rhetorical significance of
        the movement, and including preliminary research findings.

       Historical context and lit. review (6-7 pgs.)                10%
       This paper will outline the historical events that led up to the movement and briefly explain the
       evolution of the movement. Relevant scholarly literature will also be reviewed.

       Presentation                                                 10%
       This presentation (time limit TBA) will focus on introducing the audience to the subject of your
       project, making preliminary claims about the rhetorical strategies of the movement in
       preparation for your written analysis. These presentations will happen throughout the
       semester. Students will sign up for speaking dates. A visit to the Speaking Center for a run-
       through of the speech at least one day prior to your assigned speaking date is required as part
       of your grade. A speaking outline is required to be turned in 24 hours before you speak.

       Final rhetorical analysis (12-14 pgs.)                       25%
       Pulling together previous writings and further analyzing the movement using rhetorical
       concepts, this final paper will draw conclusions about the rhetorical strategies of the
       movement being studied.

Midterm exam                                                        20%
This short answer and essay exam will cover chapter 1-7.

Final exam                                                          20%
This short answer and essay exam will cover chapters 8-14 as well as any rhetorical concepts that are
particularly significant (as identified in class).

Participation                                                       10%
Participating in class discussions, weekly online discussions (via Facebook), and in- and out-of-class-

Capstone requirements (for seniors who have signed up for 1 hour of SCM 492):
In addition to the above course requirements, those completing the capstone requirements will
complete the following assignment:

       Advisory speech                                                     60%
       Imagine that you have been hired as a consultant to the social movement organization that you
       have studied. Create a presentation that provides communication advice to that organization,
       pulling from concepts studied in this class as well as at least one communication concept from
       another SCM course. These speeches will be given to the capstone group only and will happen
       on a date near the end of the semester (to be determined once the semester begins). A visit to
       the Speaking Center for a run-through of the speech at least one day prior to your assigned
       speaking date is required as part of your grade. A speaking outline is required to be turned in 2
       days before you speak.

       Written comprehensive exam                                        25%
       This will cover basic communication concepts and is designed to assess your overall
       understanding of fundamental communication concepts. This will be given with the regular
       final exam.

       Participation                                                       15%
       As part of your capstone, you are expected the take a leadership role in the course.
       Consequently, I will expect more participation in classroom discussion and online discussions.

Course policies:
1. Participation: I expect all individuals to participate in class discussions, assignments, and
     exercises. The course cannot succeed without that participation. Consequently, you should read
     the assigned materials on the assigned days and come to class ready to interact in discussion or
     activity. I also encourage you to participate in your class grade throughout the semester by
     keeping track of grades and making appointments with me if you are concerned.
2.   Late work: All written assignments will be due at the beginning of class on the assigned day.
     Papers and exams will be considered late if received after that time. Late papers incur a penalty of
     one letter grade (10 points) per calendar day. Exams will only be allowed to be taken late if you
     have made prior arrangements with me.
3.   Attendance: I expect you to be in class everyday and on time. Absences will affect your
     participation grade. It is your responsibility to find out what happened on all missed days. Any
     assignments will be due on the due date at the beginning of class regardless of your absence
     (unless we have reached an agreement).
4.   Grievance procedure: If you are dissatisfied with a grade (after carefully reading instructor
     comments), you will need to submit a typed argument explaining why you disagree with the grade.
     The paper should specifically mention why you disagree with the grade and use support (textbook,
     class notes, etc.) where appropriate. This paper will need to be given to me within one week after
     receiving the grade. I will then read the argument and respond either in writing, via email, or in a
     meeting. Please note: I will not discuss individual grades in the classroom.
5.   Classroom rules: Please turn all cell phones off upon entering this class. Please be on time to
     class; I often make announcements that you will need to hear. Please do not start to pack up your
     belongings early. Do not read newspapers, text message, etc., during class. In short, be
6.   Computer proficiency: Students enrolled in this course must have Internet access available to
     them, including email and web page access, and have the basic knowledge needed to efficiently use
     these Internet technologies. All course assignments will be posted on the course web site. You will
     be responsible for retrieving documents (syllabus, review sheets, exam questions, etc.) from the
     course web site. Please become familiar with the web site early in the semester so that you know
     where to find the necessary information. Problems with computers or printers do not excuse you
     from meeting deadlines. Please note that failures of technology (e.g., “my computer crashed,” “the
     file won’t open,” “the lab printer was broken,” etc.) will not lead to an extension of the deadline.
     Please do all that you can (by backing up files, giving yourself plenty of time to print, having back-
     up plans, etc.) to prevent these problems.
7.   Academic Honesty
     From the 2008-2009 Southern Miss Undergraduate Bulletin:
     Plagiarism is scholarly theft, and it is defined as the unacknowledged use of secondary sources.
     More specifically, any written or oral presentation in which the writer or speaker does not
     distinguish clearly between original and borrowed material constitutes plagiarism.

     Because students, as scholars, must make frequent use of the concepts and facts developed by
     other scholars, plagiarism is not the mere use of another’s facts and ideas. However, it is
     plagiarism when students present the work of other scholars as if it were their own work.
     Plagiarism is committed in a number of ways:
             1. reproducing another author’s writing as if it were one’s own
             2. paraphrasing another author’s work without citing the original
             3. borrowing from another author’s ideas, even though those ideas are reworded, without
             giving credit
             4. copying another author’s organization without giving credit
     Plagiarism is a serious offense. An act of plagiarism may lead to a failing grade on the paper and in
     the course, as well as sanctions that may be imposed by the student judicial system.

       Refer to the plagiarism tutorial on the Southern Miss libraries website
       (http://www.lib.usm.edu/research/plag/plagiarismtutorial.php) for more advice about avoiding

       I reserve the right to use TurnItIn.com to verify the accuracy of a paper. I will occasionally ask for
       electronic copies of your papers.

    If a student has a disability that qualifies under the American with Disabilities Act (ADA) and requires
    accommodations, he/she should contact the Office for Disability Accommodations (ODA) for
    information on appropriate policies and procedures. Disabilities covered by ADA may include
    learning, psychiatric, physical disabilities, or chronic health disorders. Students can contact ODA if
    they are not certain whether a medical condition/disability qualifies.

           The University of Southern Mississippi
           Office for Disability Accommodations
           118 College Drive # 8586
            Hattiesburg, MS 39406-0001
           Voice Telephone: (601) 266-5024 or (228) 214-3232 Fax: (601) 266-6035
           Individuals with hearing impairments can contact ODA using the Mississippi Relay Service at 1-800-582-
           2233 (TTY) or email Suzy Hebert at Suzanne.Hebert@usm.edu.

    Course Grading
    The following grading scale will be used:
    90 and above=A               80--89=B           70--79=C         60--69=D        59 or less=F

    Support for Writing and Speaking:
    Students at The University of Southern Mississippi have access to individualized assistance with
    writing and speaking assignments for any course through the University’s Writing Center and
    Speaking Center. The centers offer personalized assistance at any stage of the writing or speaking
    process, including brainstorming for topic ideas, developing an outline, conducting research, or
    learning proofreading or presentation skills. The Speaking Center also offers practice rooms for
    recording presentations and working with delivery aids (PowerPoint and Internet access are
    available). The centers are centrally located in Cook Library on the Hattiesburg campus (first floor
    just past Starbucks). For more information or to schedule an appointment, please call (Hattiesburg
    Writing Center: 601-266-4821; Hattiesburg Speaking Center: 601-266-4965), come by, visit online
    (www.usm.edu/writingcenter or www.usm.edu/speakingcenter) or join us on Facebook (USM Writing
    Center or Southern Miss Speaking Center).

                                          Tentative Daily Schedule

    PSM refers to Persuasion and Social Movements, by Stewart, Smith, and Denton.
    All other readings are provided in class or on the course web site.

        Date                              Topic                                       Reading
Th, August 20           Introduction to course                        Syllabus

T, August 25            Rhetorical criticism overview                 Campbell and Huxman, chap. 1

Th, August 27           Overview, cont’d. and descriptive analysis    Campbell and Huxman, chap. 2

T, September 1          Descriptive analysis, cont’d.                 Chavez speech (web site)

Th, September 3    Introduction to social movement studies           Chap. 1 PSM

T, September 8     Intro to SM, cont’d.

Th, September 10   SM as interpretive systems                        Chap. 2 PSM

T, September 15    Persuasive functions of SMs                       Chap. 3 PSM

Th, September 17   Pers. functions, cont’d.,                         Stanton speech (web site)
                   Project proposal due
T, September 22    Stages of SMs                                     Chap. 4 PSM

Th, September 24   Leadership in SMs                                 Chap. 5 PSM

T, September 29    Personal needs and SMs                            Chap. 6 PSM
                   Last day to drop without penalty: Wed, Sept. 30
Th, October 1      Language and SMs                                  Chap. 7 PSM

T, October 6       Language, cont’d                                  Goodbye to All That (web site), your
Th, October 8      Fall break                                        No class

T, October 13      Midterm                                           Chapters 1-7 and additional readings

Th, October 15     Political argument in SMs                         Chap. 8 PSM

T, October 20      Argument, cont’d.                                 Solomon article, Malcolm X (web site)
                   Historical/lit review papers due
Th, October 22     Argument from narrative                           Chap. 9 PSM
T, October 27      Argument from transcendence                       Chap. 10 PSM
Th, October 29     Argument from conspiracy                          Chap. 11 PSM
T, November 3      New approaches to SMs
Th, November 5     Visual rhetoric and SMs                           DeLuca and Peeples (web site)
T, November 10     Technology and SMs                                TBA
Th, November 12    Attending NCA convention                          work on projects—no class

T, November 17     Violence and SMs                                  Chap. 12 PSM
Th, November 19    Terrorism and SMs                                 Chap. 13 PSM
T, November 24     Resisting SMs                                     Chap. 14 PSM
Th, November 26    Thanksgiving break                                No class

T, December 1      Resisting SM, cont’d
Th, December 3     Discussion of final projects
                   Final papers due

Th, December 10    Final exam                                        1:30-4:00


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