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Assignment

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									      66.490.211 and 212 - Strategic Management – Dr. Mark Mortensen


Assignment          #2


Read the assigned Dunkin’ Donuts Case Study (HBS 9-584-041 – Dunkin’ Donuts (C)
Growth Strategy) and write a 2-5 page paper covering the following topics:
    How did the Dunkin’ Donuts of 1979 differ from the Dunkin’ Donuts of 2011?
    Compare and contrast the franchise and the company-owned store business
       models.
    The Dunkin’ Donuts management team decided to continue to follow the
       franchise model. Evaluate that decision, given what we know in 2011.
ALSO
    Look up what happened this week involving Dunkin’ Donuts and Green
       Mountain Coffee. Be prepared to discuss this next Monday.

								
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