For release: June 22, 11:00 AM Eastern
Chevrolet Raising $1 Million to Help Troops Call Home
Year-long campaign supports Cell Phones for Soldiers charity
DETROIT – As an extension of the GM Military Discount program, Chevrolet is launching a year-
long campaign to raise $1 million to support Cell Phones for Soldiers.
To reach that goal, Chevrolet is calling on GM employees, NASCAR fans, and Chevrolet dealers
across the country to donate unwanted, gently used cell phones for recycling. Proceeds will be
used to provide pre-paid calling cards to troops serving in the U.S. Armed Forces.
“We feel Cell Phones for Soldiers is a worthy cause that fits well with GM’s long-standing
commitment to support the men and women serving our country,” said Mark Degnan, GM director
of Local Advertising, Marketing and Training. “Personally, with a brother and a nephew in active
duty in Iraq, I know how important every call home can be for soldiers overseas, and their families
Cell Phones for Soldiers was founded in 2004 by brother and sister Robbie and Brittany
Bergquist. To date, they have provided more than 60 million minutes of free calling cards through
a national network of individual and corporate supporters.
Cell Phones for Soldiers recently announced a new campaign to offer free cell phones to armed
forces returning from service in Iraq and Afghanistan. Returning troops can receive a refurbished
phone, preloaded with a month’s worth of calling time, to help them restart their lives after active
To help raise funds for Cell Phones for Soldiers, Chevrolet’s effort will include:
Encouraging all 77,000 GM employees in the United States to donate their used personal
phones to the program.
Placing collection boxes for used cell phones at Chevrolet dealers nationwide.
Introducing Cell Phones for Soldiers to millions of race fans at 16 Chevy Racing events
throughout the 2010 race season (schedule below). In May, Dale Earnhardt Jr.
introduced Cell Phones for Soldiers to NASCAR fans at Richmond International
Individuals who would like to support the cause also can download a pre-paid mailing label at
www.gmmilitarydiscount.com/phone, to ship donations of one to 100 used cell phones.
“There are more than 130 million phones retired every year in the United States,” said Robbie
Bergquist, “If just 2 percent of Americans were to donate their unwanted phones, we could supply
every soldier with a free call home – and a small measure of our national gratitude.”
Cell Phones for Soldiers will be featured at these Chevy Racing Events in 2010:
July 2-3 Daytona
July 23-25 Indianapolis
July 30-August 1 Pocono
August 13-15 Michigan
September 3-5 Atlanta
September 10-11 Richmond
September 24-26 Dover
October 1-3 Kansas
October 8-10 Fontana
About the GM Military Discount Program
The GM Military Discount is the industry’s best military discount program. The GM Military
Discount is offered to all active and Reserve members – and their spouses – of the U.S. Air
Force, Army, Navy, Marines, National Guard and Coast Guard. Discounts range based on the
suggested retail price of the vehicle purchased. The GM Military Discount Program also offers an
additional $750 discount for members of USAA. Both the GM Military Discount and USAA
member discount are available on most Buick, GMC, and Chevrolet models. More information
can be found at www.gmmilitarydiscount.com.
About Cell Phones for Soldiers:
Cell Phones for Soldiers was created by Brittany & Robbie Bergquist of Norwell MA. After
reading a story about a soldier who ran up a huge phone bill calling home from Iraq, these two
teenagers decided to help out. They started by opening an account with $21.00 of their own
money. They are collecting cash donations and old cell phones. The cell phones are recycled for
cash and the proceeds are used to buy prepaid calling cards for our soldiers serving in the Middle
East. Cell Phones for Soldiers is a registered 501(c)(3) non-profit organization. Their efforts
have motivated people and businesses around the country to donate to this worthy cause. Their
goal is to provide every US soldier with a way to call home for free. For more information, please
Cell Phones for Soldiers Communications