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Image and the Social. Professor Hendrik Speck. Hubert Burda

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Image and the Social. Professor Hendrik Speck. Hubert Burda Powered By Docstoc
					Hubert Burda Foundation                                                                       Prof. Hendrik Speck




                            Prof. Hendrik Speck
                          University of Applied Sciences Kaiserslautern




                    The Image and the Social

                                      Hubert Burda Foundation
                                        September 26th, 2008
                                      Menzenschwand, Germany




                             Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                                     Introduction


                            1.       Icon and Thumbnail

                            2.       Image and Education

                            3.       Image and Social




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Icon and Thumbnail




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Image and Education




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                       Prof. Hendrik Speck




                               Social Networks
                                      Profiles and Platforms.




              Social                         Social Photo                               Social
          Video Sharing                        Sharing                                Community




               Social                            Social                                Social Music
            Bookmarking                       Encyclopedia                             Community




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                                   Prof. Hendrik Speck




                     Social Networking Statistics
                                Social Media Audience Worldwide. 15+
                                        June 2007 vs. June 2008.

                                            Total Unique Visitors (000)                          Change
                                                     Jun-2007            Jun-2008
                      Total Internet                  778,310             860.514                  11 %
                      Social Media                    464,437             580,510                  25 %

                1.    Facebook                           52.167             132,105               153 %
                2.    MySpace                           114,147             117,582                 3%
                3.    Hi5.com                            28,174              56,367               100 %
                4.    Friendster                        24,675               37,080                50 %
                5.    Orkut                             24,120               34,028                41 %
                6.    Bebo                              18,200               24,017                32 %
                7.    Skyrock                            17,638               21,041               19 %


          Source: ComScore. Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance.
             ComScore. August 12, 2008, Available: http://www.comscore.com/press/release.asp?press=2396
                                Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                            Prof. Hendrik Speck




                 Social Networking Statistics
                                Social Media in the United States.
                                February 2007 vs. February 2008.

                                       Total Unique Visitors (000)                          Change
                                    Feb-2007                       Feb-2008
               1. MySpace             53,362                          55,419                     4%
               2. Facebook             9,923                         20,043                  102 %
               3. Classmates Online   12,815                          12,955                     1%
               4. Windows Live Spaces 9,253                            7,882                  - 15 %
               5. LinkedIn             1,990                           7,392                  271 %
               6. AOL Hometown         8,907                           6,004                 - 33 %
               7. Club Penguin         3,233                           4,727                   46 %
               8. Reunion.com          4,348                           4,323                    - 1%
               9. AOL Community        4,641                           3,337                 - 28 %
               10. Flixster             1,591                          2,619                   65 %


                      Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking.
                     Available: http://mashable.com/2008/03/13/social-networking-statistics-2/
                           Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                            Prof. Hendrik Speck




                 Social Networking Statistics
                                 Social Media in the United States.
                                 February 2007 vs. February 2008.

                                        Time per Person per Month                            Change
                                       Feb-2007                     Feb-2008
               1.    MySpace            2:00:24                       2:12:19                   10 %
               2.    Facebook           1:04:54                       1:06:43                    3%
               3.    Classmates Online     9:03                         10:21                   14 %
               4.    Windows Live Spaces 8:29                            5:02                 - 41 %
               5.    LinkedIn              5:10                         10:31                 104 %
               6.    AOL Hometown          1:54                          1:58                    4%
               7.    Club Penguin         45:37                          9:04                - 80 %
               8.    Reunion.com           4:49                          4:34                  -5%
               9.    AOL Community      1:05:33                         36:58                - 44 %
               10.   Flixster             12:28                          7:38                - 39 %


                       Source: Mashable. Stats: Who’s Hot and Who’s Not in Social Networking.
                      Available: http://mashable.com/2008/03/13/social-networking-statistics-2/
                            Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                         Prof. Hendrik Speck




                 Social Networking Statistics
          Selection of Leading Social Networking Sites in Germany. July 2007.

                             Total German                              32,924,000
                             Internet Audience

                             Social Networking                         14,804,000

                             MySpace                                     3,650,000
                             StudiVZ Sites                                3,113,000
                             JUX.DE                                      2,614,000
                             Piczo                                       2,004,000
                             Stayfriends                                  1,335,000
                             Netlog                                       1,251,000
                             Sevenload                                    1,143,000
                             Xing                                           685,000
                             Skyrock Network                                507,000
                             MSN Groups                                     440,000

                     Source: Comscore. German Social Networking Community Reaches 14.8 Million.
                September 19, 2007, Available: http://www.comscore.com/press/release.asp?press=1737
                             Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                                    Prof. Hendrik Speck




                                                    Analysis
                     Gender Distribution in Percent and Age. StudiVZ. 2006/2008.


            15
                              Total 2008                                    Total 2006
         12.5
                                     2008                                        2006
           10
                                     2008                                        2006
           7.5

             5

          2.5

             0
                 0        5        10        15        20        25        30         35        40      45        50


   Source: Hagen Fritsch. StudiVZ. Inoffizielle Statistikpräsentation. December 2006, Available: http://studivz.irgendwo.org/ and
                University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008
                                   Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                                Prof. Hendrik Speck




                                                Analysis
                      Male. Relationship Status in Percent and Age. 2008.



                                                                               Married
                                                                               Relationship
           5
                                                                               Romance
                                                                               Open Relationship
         2.5
                                                                               Single
                                                                               No Data

           0
               0       5        10        15       20        25        30         35        40      45       50


          Source: University of Applied Sciences Kaiserslautern. Analysis of Large Scale Communities. January 2008
                               Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                                     Prof. Hendrik Speck




                           Social Network Analysis
                                    Die Lokalisten. Social Network. 2007.




    Source: Heinen, Felix. Datenvisualisierung eines sozialen Netzwerks. Die Lokalisten. University of Applied Sciences Nürnberg.
                               Diploma Thesis. 2007, Available: http://www.felixheinen.de/020.html
                                   Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                                     Prof. Hendrik Speck




                           Social Network Analysis
                                    Die Lokalisten. Social Network. 2007.




    Source: Heinen, Felix. Datenvisualisierung eines sozialen Netzwerks. Die Lokalisten. University of Applied Sciences Nürnberg.
                               Diploma Thesis. 2007, Available: http://www.felixheinen.de/020.html
                                   Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                              Image and Social




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                               Social Networks
       Democratization of Personality Management. Mobbing in StudiVZ . 2008.




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                                                  End




                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                    Prof. Hendrik Speck




                                       Conclusion
                                        Contact Information


                     Thank you for your attention.
                     I will gladly answer your questions.

                     Prof. Hendrik Speck

                     contact (at) hendrikspeck [dot] com

                     University of Applied Sciences Kaiserslautern
                     Information Architecture Lab
                     Amerikastrasse 1
                     66482 Zweibrücken

                     Tel: +49 6332 914 360
                     Skype: hendrikspeck


                          Fachhochschule Kaiserslautern – University of Applied Sciences
Hubert Burda Foundation                                                                     Prof. Hendrik Speck




                                        Conclusion
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                           Fachhochschule Kaiserslautern – University of Applied Sciences

				
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