LinkedIn features guide by omlogic11

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A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

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									LinkedIn is a business-oriented social networking site. It is
mainly used for professional networking. LinkedIn has more
than 65 million registered users, spanning more than 200
countries and territories worldwide.
                                  - Wikipedia




                   WHAT IS LINKEDIN?
    Over 65 million members
    Powerful business network
    Access to people
    Members from different sectors
    Establish and take control of your
   professional identity
    Strengthen your network overtime &
   maintain relations with your network


WHY USE LINKEDIN?
        Find business clients, potential partners
       etc..
        Increase the visibility of your
       brand/company
        Increase credibility – position yourself as
       an expert
        Increase reputation & make long lasting
       referrals
        Competitors research
        Use as a blog/website promotion tool
        Recommend employees
        Recruit people
        Event promotion

USING LINKEDIN FOR BUSINESS
      Choose your LinkedIn connections and
     content carefully
      Use keywords for better ranking
      Participate/Join in groups
      Review incoming messages and reply
      Post question and respond to others
      Follow companies
      Create Events and update your
     connections




WHAT YOU SHOULD DO?
           Events updates
           Jobs descriptions
           Tweets
           Advices/Suggestions
           Sharing interesting stuff
           Blog posts …………
           Questions & quotations



POSTS AND UPDATES
      Offer expertise through Q & A
      Share useful and informative
      content
      Launch polls
      Join the discussions




BECOME EXPERT
Start your own group
Listen to the conversations
Post Comments
Attract high profile people to your network




   GROUP ETIQUETTES
   Monitor your network status
   Connect to people in groups
   Add contacts tool
   Search like minded professionals
   Join people on other networks




EXPAND NETWORK
Recruitment and Job offer




       LEVERAGING LINKEDIN
Market & company research


                LEVERAGING LINKEDIN
Finding/Seeking information about candidates



            LEVERAGING LINKEDIN
Sharing company insights & achievements


                  LEVERAGING LINKEDIN
Blog promotion


                  LEVERAGING LINKEDIN
           Integrate Slideshare PPT and docs
           Share your tweets after integrating
           Twitter
           Integrate your Wordpress blog
           Add your Amazon recommended
           reading list
           Connect your files with Box.net and
           more…




PLAYING WITH TOOLS & APPLICATIONS
     Used by LinkedIn search
    Boost employee morale
    Build your brand and reputation
    Connect with your customers and
    partners
    Helps you hire and get hired




RECOMMENDATIONS
1. Company Profile


      FEATURES OF LINKEDIN
 2. Individual Profile


FEATURES OF LINKEDIN
  3. Status Updates


FEATURES OF LINKEDIN
4. Recommendation

         FEATURES OF LINKEDIN
5. Groups

            FEATURES OF LINKEDIN
6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)

                FEATURES OF LINKEDIN
       7. Events



FEATURES OF LINKEDIN
8. Recruitment



             FEATURES OF LINKEDIN
      9. Answers




FEATURES OF LINKEDIN
Create your free account




 GETTING STARTED
Fill the complete information



   GETTING STARTED
Add connections


   GETTING STARTED
Ask for recommendations


     GETTING STARTED
Add application (Twitter, Sildeshare and Wordpress
etc..)
                   GETTING STARTED
Join relevant groups


                        GETTING STARTED
 Blogs after employees’ exit


      GETTING STARTED
 Add employees


     GETTING STARTED
LINKEDIN ADVANCE SEARCH
LINKEDIN STRATEGIC SEARCH
    List Industry Events



GETTING EVENT PROMOTED
    Invite connections



GETTING EVENT PROMOTED
It can help your process registration and payments



    GETTING EVENT PROMOTED
Brand visibility



LINKEDIN MARKETING STRATEGIES
       Direct & Indirect sales



LINKEDIN MARKETING STRATEGIES
         Implementing SEO



LINKEDIN MARKETING STRATEGIES
         Market Research



LINKEDIN MARKETING STRATEGIES
         Advertisement Potentials



LINKEDIN MARKETING STRATEGIES
    Recruitment and Job listings



LINKEDIN MARKETING STRATEGIES
    Business Development



LINKEDIN MARKETING STRATEGIES
      Follow employees’ code of conduct
      Fill the complete company and profile info.
      Help people by answering their queries
      Invite people you know (only)
      Share useful new articles
      Share content with other networks




THINGS TO DO
         Don’t advertise on discussions & groups
         Don’t be a spammer otherwise you might
         end up being banned
         Don’t put incorrect profile information
         Don’t clutter your profile with Apps
         Avoid annoying messages




DON’T TRY THESE….
THANK YOU

								
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