Research Report on Job Satisfaction

Document Sample
Research Report on Job Satisfaction Powered By Docstoc
					                                               Job Satisfaction and Staff Retention:
                                          HeadlineJobs Quality Workplace Index (2009H2)

                                                                           Dr CHUNG Ting-yiu Robert
                                          Director, Public Opinion Programme, the University of Hong Kong
HKUPOP
         Stop Searching, Start Matching
Outline of Presentation


•   Study Design

•   Survey Findings

    – Job seeking / staff retention

    – Job satisfaction

    – Employee engagement

•   Discussion




      Quality Workplace Index 2009H2   Prepared by Sing Tao Research and Development Dept (Nov 09)   1
A Simple Model of Staff Retention



       Job                                                                 Staff
   satisfaction                                                          retention
  • 5 drivers                                                      Question: Will you
       • compensation                                              consider looking for a
       • recognition                                               new job in the coming
       • relationship
                                                                   three months?
       • job nature
       • advancement
  • 16 attributes


    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                      Prepared by Sing Tao Research and Development Dept (Nov 09)   2
A Simple Model of Staff Retention



       Job                                                                        Staff
   satisfaction                                                                 retention



                                                            Employee
                                                           engagement
    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                             Prepared by Sing Tao Research and Development Dept (Nov 09)   3
Survey Methodology

                      Survey Design       Co-developed by HKUPOP and HeadlineJobs, present’n
                                          prepared by Sing Tao Research & Development Dept

                                       Main Survey: Working Class

                   Survey Approach        Random telephone survey using CATI system

                    Fieldwork Period      Oct 5-16, 2009

                Target Respondents        HK working population of age 18 or above

                         Sample Size      N = 1,000

                           Weighting      Sourced from C&SD - General Household Survey (Apr-
                                          Jun 2009) on HK working population of age 15+

                               Supplementary Survey: Active Job-Seekers

                    Survey Approach        Online survey (conducted by HeadlineJobs)

                 Target Respondents        HeadlineJobs visitors (N=526)



    Quality Workplace Index 2009H2                         Prepared by Sing Tao Research and Development Dept (Nov 09)   4
Job Seeking Rate for Employees
A job market leading indicator

 26%

                                        21%                                              22%
                 20%
                                                                 17%       18%

        % of Job-seeker
        C&SD unemployment rate




                                                                          5.5%           5.2%
 3.3%           3.3%                    3.6%                     3.8%
                                                                        (Apr-Jun 09)   (Provisional figures
                                                                                         for Aug-Oct 09)



 08Q1           08Q2                   08Q3                      08Q4     09H1          09H2


          Base: HK working population of age 18 or above
          Source: HKUPOP, HeadlineJobs Quality Workplace Index



        Quality Workplace Index 2009H2                                                   Prepared by Sing Tao Research and Development Dept (Nov 09)   5
Job Satisfaction Level for Employees


                                                                                                      58%                          56%
54%                                        54%                          55%
             49%



       Satisfied
       Dissatisfied



                                                                        12%                                                        14%
9%             9%                          11%                                                        10%



08Q1        08Q2                          08Q3                         08Q4                          09H1                          09H2

         “Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work.
         “Dissatisfied” refers to the percentage of respondents who were not quite satisfied or not satisfied at all with their current post of work.
         Base: Employees of age 18 or above
         Source: HKUPOP, HeadlineJobs Quality Workplace Index


         Quality Workplace Index 2009H2                                                                                           Prepared by Sing Tao Research and Development Dept (Nov 09)   6
Job Satisfaction Levels Compared



                                                                                         58%
                                                                 55%                                             56%
54%                                      54%
                49%

       Employees
       Job Seekers (Employees)
       HeadlineJobs Visitors

                                                                 27%
                                         25%
 22%                                                                                     22%                             22%
                 20%
                                                                 18%
                                      24%                                                 22%                             21%

08Q1           08Q2                    08Q3                    08Q4                     09H1                    09H2


       “% Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work.
       Source1: HeadlineJobs visitors, HeadlineJobs Online Quality Workplace Index
       Source2: Employees of age 18 or above, HKUPOP, HeadlineJobs Quality Workplace Index


          Quality Workplace Index 2009H2                                                                                          Prepared by Sing Tao Research and Development Dept (Nov 09)   7
Job Satisfaction of Your Employees



                                        82%
 80%
               71%                                                 70%                                                68%
                                                                                             63%


                                                                                             58%                      56%
 54%                                    54%                        55%
               49%

           Employees' Perspective
           Employers' Perspective



 08Q1        08Q2                      08Q3                      08Q4                       09H1                      09H2
         “% Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work.
         Target: Employers and employees of age 18 or above
         Source: HKUPOP, HeadlineJobs Quality Workplace Index


        Quality Workplace Index 2009H2                                                                                      Prepared by Sing Tao Research and Development Dept (Nov 09)   8
Job Satisfaction: 5 Main Drivers and 16 Factors

                                      -   Safe Working Environment
                                      -   Job Security
                Compensation          -   Salary
                                      -   Benefit
                                      -   Work Flexibility


                                               - Relationship with Supervisor/Management
                          Recognition          - Management Recognition
                                               - Full play to Potentials and Autonomy


                                                      - Relationship with Co-workers
                                Relationship          - Networking
                                                      - Contribution to the Organization



                                                                  - Job Nature and Meaningfulness
                                          Job Nature              - Job Variety
                                                                  - Corporate Culture



                                                                            - Professional Development
                                               Advancement                  - Career Advancement Opportunities



     Quality Workplace Index 2009H2                        Prepared by Sing Tao Research and Development Dept (Nov 09)   9
                                                                                                       •   compensation
                                                                                                       •   recognition
             Factors of Job Satisfaction                                                               •
                                                                                                       •
                                                                                                           relationship
                                                                                                           job nature
                                                                                                       •   advancement
                                                                                                                                          vs. 09H1

               1
                                Safe working environment                                                                                  78%   
               4
                             Relationship with co-worker                                                                          74%           
               2                                                                                                                                ---
                                                        Job security                                                    66%
              10
                      Contribution to the organization                                                               64%                        
              11
                     Job nature & its meaningfulness                                                              61%                           
               6                                                                                                                                ---
                            Relationship with supervisor                                                          61%
              16
                                                    Work flexibility                                           59%                              
Importance




              12
                                                          Networking                                         57%                                
               9
                   Full play to potentials & autonomy                                                      55%                                  
              15
                                                           Job variety                                  53%                                     
               8
                                Professional development                                               52%                                      
               3
                                                                   Salary                          49%                                          
               7
                                                               Benefits                          47%                                            
               5                                                                              45%                                               ---
                                  Management recognition
              13
                                               Corporate culture                          42%                                                   
              14                                                                                                                                ---
                   Career advancement opportunities                                   38%

                    Base: HK working population of age 18 or above
                    Source: HKUPOP, HeadlineJobs Quality Workplace Index

                       Quality Workplace Index 2009H2                       Prepared by Sing Tao Research and Development Dept (Nov 09)               10
A Job Retention Model



       Job                                                                 Staff
   satisfaction                                                          retention




    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                      Prepared by Sing Tao Research and Development Dept (Nov 09)   11
Job Satisfaction and Staff Retention



                                                                                             61%


    Job change
     in next 3
      months                                                    29%


                                          8%
                                Satisfied                    Half-half            Dissatisfied

                                                           Job satisfaction
    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                                         Prepared by Sing Tao Research and Development Dept (Nov 09)   12
A Job Retention Model



       Job                                                                        Staff
   satisfaction                                                                 retention



                                                            Employee
                                                           engagement
    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                             Prepared by Sing Tao Research and Development Dept (Nov 09)   13
Employee Engagement: 4 Main Factors


                   Overall speaking, are your associates
 Morale            committed to doing quality work?


                             Does the mission/purpose of your company
      Ethos                  make you feel your job important?



                                          At work, do your opinions
             Respect                      usually seem to count?


                                            In the last month, have you received
                  Recognition               recognition or praise from your supervisor
                                            for doing good work?



    Quality Workplace Index 2009H2
                                                   Prepared by Sing Tao Research and Development Dept (Nov 09)   14
Morale

Q: Overall speaking, are your associates
   committed to doing quality work?




                 Yes
                 57%
                                                        Half-half
                                                          27%
                            No
                           15%


       Base: Employees of age 18 or above
       Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                               Prepared by Sing Tao Research and Development Dept (Nov 09)   15
             Job Satisfaction: Morale-related factor
             1
                               Safe working environment                                                                                  78%
             4
                            Relationship with co-worker                                                                          74%
             2
                                                       Job security                                                    66%
             10
                     Contribution to the organization                                                               64%
             11
                    Job nature & its meaningfulness                                                              61%
             6
                          Relationship with supervisor                                                           61%
             16
                                                   Work flexibility                                           59%
Importance




             12
                                                         Networking                                         57%
             9
                  Full play to potentials & autonomy                                                     55%
             15
                                                         Job variety                                   53%
             8
                               Professional development                                               52%
             3
                                                                  Salary                          49%
             7
                                                              Benefits                          47%
             5                                                                               45%
                                 Management recognition
             13
                                              Corporate culture                          42%
             14
                  Career advancement opportunities                                  38%

                   Base: HK working population of age 18 or above
                   Source: HKUPOP, HeadlineJobs Quality Workplace Index

                      Quality Workplace Index 2009H2                       Prepared by Sing Tao Research and Development Dept (Nov 09)         16
Ethos

Q: Does the mission/purpose of your company make
   you feel your job important?




                                                   Important?




  No idea*                                          Important                                             Not Important

   ( 8% )                                               ( 60% )                                             ( 33% )

       * No idea includes “Don’t know/hard to say”, “No missions” and No idea with the company mission.
       Base: Employees of age 18 or above
       Source: HKUPOP, HeadlineJobs Quality Workplace Index



       Quality Workplace Index 2009H2                                                                        Prepared by Sing Tao Research and Development Dept (Nov 09)   17
             Job Satisfaction: Ethos-related factor
             1
                               Safe working environment                                                                                  78%
             4
                            Relationship with co-worker                                                                          74%
             2
                                                       Job security                                                    66%
             10
                     Contribution to the organization                                                               64%
             11
                    Job nature & its meaningfulness                                                              61%
             6
                          Relationship with supervisor                                                           61%
             16
                                                   Work flexibility                                           59%
Importance




             12
                                                         Networking                                         57%
             9
                  Full play to potentials & autonomy                                                     55%
             15
                                                         Job variety                                   53%
             8
                               Professional development                                               52%
             3
                                                                  Salary                          49%
             7
                                                              Benefits                          47%
             5                                                                               45%
                                 Management recognition
             13
                                              Corporate culture                          42%
             14
                  Career advancement opportunities                                  38%

                   Base: HK working population of age 18 or above
                   Source: HKUPOP, HeadlineJobs Quality Workplace Index

                      Quality Workplace Index 2009H2                       Prepared by Sing Tao Research and Development Dept (Nov 09)         18
Respect


Q: At work, do your opinions usually seem to
   count?


                          Definitely                          4%

                              Often                           32%
      Sometimes 52%
                            Seldom                            9%
                                    Never                     4%

       Base: Employees of age 18 or above
       Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                               Prepared by Sing Tao Research and Development Dept (Nov 09)   19
             Job Satisfaction: Respect-related factor
             1
                               Safe working environment                                                                                  78%
             4
                            Relationship with co-worker                                                                          74%
             2
                                                       Job security                                                    66%
             10
                     Contribution to the organization                                                               64%
             11
                    Job nature & its meaningfulness                                                              61%
             6
                          Relationship with supervisor                                                           61%
             16
                                                   Work flexibility                                           59%
Importance




             12
                                                         Networking                                         57%
             9
                  Full play to potentials & autonomy                                                     55%
             15
                                                         Job variety                                   53%
             8
                               Professional development                                               52%
             3
                                                                  Salary                          49%
             7
                                                              Benefits                          47%
             5                                                                               45%
                                 Management recognition
             13
                                              Corporate culture                          42%
             14
                  Career advancement opportunities                                  38%

                   Base: HK working population of age 18 or above
                   Source: HKUPOP, HeadlineJobs Quality Workplace Index

                      Quality Workplace Index 2009H2                       Prepared by Sing Tao Research and Development Dept (Nov 09)         20
Recognition


   Q: In the last month, have you received recognition or praise from
        your supervisor for doing good work?




        42%                                                                         58%

                                                                                            
     Base: Employees of age 18 or above
     Source: HKUPOP, HeadlineJobs Quality Workplace Index


     Quality Workplace Index 2009H2                         Prepared by Sing Tao Research and Development Dept (Nov 09)   21
             Job Satisfaction: Recognition-related factor
             1
                               Safe working environment                                                                                  78%
             4
                            Relationship with co-worker                                                                          74%
             2
                                                       Job security                                                    66%
             10
                     Contribution to the organization                                                               64%
             11
                    Job nature & its meaningfulness                                                              61%
             6
                          Relationship with supervisor                                                           61%
             16
                                                   Work flexibility                                           59%
Importance




             12
                                                         Networking                                         57%
             9
                  Full play to potentials & autonomy                                                     55%
             15
                                                         Job variety                                   53%
             8
                               Professional development                                               52%
             3
                                                                  Salary                          49%
             7
                                                              Benefits                          47%
             5                                                                               45%
                                 Management recognition
             13
                                              Corporate culture                          42%
             14
                  Career advancement opportunities                                  38%

                   Base: HK working population of age 18 or above
                   Source: HKUPOP, HeadlineJobs Quality Workplace Index

                      Quality Workplace Index 2009H2                       Prepared by Sing Tao Research and Development Dept (Nov 09)         22
Morale, Satisfaction and Retention




    Overall                                       84%
                                                                    76%                                            Staff Retention
Job Satisfaction
                                 66%
                                                              49%                                62%
                                                                                   33%



                                         Yes                  half-half                   No
                                     Associates committed to doing quality work?

       Base: HK working population of age 18 or above
       Source: HKUPOP, HeadlineJobs Quality Workplace Index

          Quality Workplace Index 2009H2                                  Prepared by Sing Tao Research and Development Dept (Nov 09)   23
 Ethos, Satisfaction and Retention




    Overall                                                    84%                                        Staff Retention
Job Satisfaction
                                                                                 68%
                                           66%
                                                                     40%


                                                    Yes                No
                           Does company mission make you feel your job important?

        Base: HK working population of age 18 or above
        Source: HKUPOP, HeadlineJobs Quality Workplace Index

           Quality Workplace Index 2009H2                             Prepared by Sing Tao Research and Development Dept (Nov 09)   24
  Respect, Satisfaction and Retention




    Overall
                                                     85%                 79%
                                                                                                                          Staff Retention
Job Satisfaction                    74%
                                                                  53%                                    58%

                                                                                            20%
                                             Yes                   Half-half                       No
                                                         Do your opinions count?
         Base: HK working population of age 18 or above
         Source: HKUPOP, HeadlineJobs Quality Workplace Index


            Quality Workplace Index 2009H2                                         Prepared by Sing Tao Research and Development Dept (Nov 09)   25
 Recognition, Satisfaction and Retention




    Overall                                               83%                                                         Staff Retention
Job Satisfaction                                                                                 76%
                                    68%
                                                                              48%



                                               Yes                                    No
                                                              Praise in last month?
       Base: HK working population of age 18 or above
       Source: HKUPOP, HeadlineJobs Quality Workplace Index


          Quality Workplace Index 2009H2                                              Prepared by Sing Tao Research and Development Dept (Nov 09)   26
Employee Engagement and Staff Retention


  Result of discriminant analysis:

  1. Respect – opinion treasured

  2. Recognition – praise from supervisors

  3. Morale – commitment to quality work

  4. Ethos – company mission

    Base: HK working population of age 18 or above
    Source: HKUPOP, HeadlineJobs Quality Workplace Index


       Quality Workplace Index 2009H2                      Prepared by Sing Tao Research and Development Dept (Nov 09)   27
Satisfaction, Engagement, Retention (aggregated)


                                 - Full play to Potentials and Autonomy
             Recognition - Relationship with Supervisor/Management
                                 -        Management Recognition



                                                                     Respect and Recognition

                                            - Relationship with Co-workers                                         Morale
                 Relationship               -   Networking
                                            -   Contribution to the Organization




                                                        - Job Nature and Meaningfulness
                                                        - Job Variety
                                                                                                             Ethos
                              Job Nature                - Corporate Culture




                                      -   Safe Working Environment
                                      -   Job Security                                                       - Professional Development
                Compensation          -   Salary                                   Advancement               - Career Advancement Opportunities
                                      -   Benefit
                                      -   Work Flexibility




     Quality Workplace Index 2009H2                                     Prepared by Sing Tao Research and Development Dept (Nov 09)          28
Final Remarks

•   Quality Workplace Index surveys have repeatedly shown that job
    satisfaction and staff retention are closely related, both during
    economic recession or recovery.

•   Our latest survey introduces employee engagement as a variable of
    job satisfaction and staff retention, yielding very useful results.

•   When sufficient data is collected over time, more sophisticated
    analyses on different job and industrial sectors could be performed,
    on the relationships among job satisfaction, employee engagement
    and staff retention.

•   Customized tests can also be developed to suit the need of individual
    firms to facilitate the retention of talents.


      Quality Workplace Index 2009H2                Prepared by Sing Tao Research and Development Dept (Nov 09)   29
                             Discussion




Quality Workplace Index 2009H2        Prepared by Sing Tao Research and Development Dept (Nov 09)   30

				
DOCUMENT INFO
Description: Research Report on Job Satisfaction document sample