Social Media
Open Source Software for Connecting with Consumers
Notes and information
• Notes and PowerPoint presentation can
be found at the following URLs:
• Kirk Keller‟s blog • • Joshua Bullock‟s blog •
What is Social Media?
• “Social media is an umbrella term that
defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and „building‟ of shared meaning, as people share their stories, and understandings.” - Wikipedia.com “Social Media”
Comparison
Web 1.0
One-to-many
Web 2.0
Many-to-many
Preach/spin
Control Formal & predetermined
Advocate
Influence or persuade Informal & dynamic
• FaceBook • Blogger, WordPress • YouTube • Wikipedia • Del.icio.us • Flickr/Yahoo! • Twitter
Examples of Social Tools
As an individual...
• You can enhance your social network • Find others who have similar
•
experiences Initiate grassroots campaigns
As an organization...
• Your agency is already out there • Your supporters • Your employees • Your detractors • Your agency‟s message is not out there
Defining Accessibility for Social Media Tools
• Accessibility of output • HTML output of most tools is
accessible
• Accessibility of input • Form processing on the back-end of
many systems still need work
Hosted Solutions
• Blogger • Facebook • Twitter • WordPress
Installable Solutions
Content Management Systems
• Drupal • Plone • Quick and Easy •
• WordPress
Blogging Software
WordPress
• CSS-based blogging solution • RSS syndication built in • Emphasis on accessibility • Small footprint • Easy installation/management • Active community
WordPress (cont.)
• MDC “Fresh Afield” blog • Running for 9 months at MDC • • Many templates and themes already
exist
• Reskinned the WordPress install with
CSS standard to the MDC site
Final Thoughts
• Word Press maintains extensive •
instructions and assistance for users to maintain accessibility of posting
• Juicy Studio reviews popular CMS from an accessibility point of view •
More Info
• Notes and PowerPoint presentation can
be found at the following URLs:
• Kirk Keller‟s blog • • Joshua Bullock‟s blog •