CAB-250602-REP-EC

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					                    CABINET – 25TH JUNE 2002


          REPORT OF THE CORPORATE DIRECTORS’ GROUP


DRAFT ECONOMIC DEVELOPMENT STRATEGY 2002 – 2005 AND
ACTION PLAN 2002/03


Purpose of Report
To consider the Draft Economic Development Strategy 2002 – 2005 and Action
Plan 2002/03 for the county borough.

Background
The authority adopted a three-year Economic Development Strategy for the county
borough in 1999 for the period ending March 2002. Each year an Action Plan is
produced that sets out the authority’s programme and budget to take this Strategy
forward.

A new three-year Strategy has been produced, together with a one-year Action Plan
and a review of the 2001/02 programme. These are contained in the appendices to
this report.

Consultation
The authority is required to consult widely on its programme and, subject to Cabinet
approval, the documents will be circulated for comment to over eighty organisations
and individuals that appear on the Economic Development Unit’s database. The
document will also be available to the general public on request. Comments
received will be reported back to the next Cabinet meeting with a view to finalising
the plan.

Appendices
Appendix A – Draft Economic Development Strategy 2002 - 2005
Appendix B – Draft Economic Development Action Plan 2002/03
Appendix C – Review of the Economic Development Action Plan 2001/02


CAB-250602-REP-EC                                                              1
Recommendation

To approve the Economic Development Strategy 2002-2005 and Action Plan
2002/03 as drafts for consultation and to note the Review of the 2001/02 Action
Plan.

Reasons for Proposed Decision

To provide an economic development policy framework and one year programme of
action covering the county borough.




CAB-250602-REP-EC                                                                 2
COMPLIANCE STATEMENT

1. DRAFT ECONOMIC DEVELOPMENT STRATEGY 2002 – 2005 AND
   ACTION PLAN 2002/03

(a)   Implementation of Decision:
      The decision is to put proposals to the relevant Overview and Scrutiny Committee
      for feedback purposes.


(b)   Sustainability Appraisal:


Community Plan impacts
Economic Prosperity                  -     positive
Education & Lifelong Learning        -     positive
Better Health & Well Being           -     positive
Environment &Transport               -     positive
Crime & Disorder                     -     no impact


Other Impacts
Welsh Language                       -     no impact
Sustainable Development              -     positive
Equalities                           -     no impact
Social Inclusion                     -     positive


(c)   List of Background Papers:
      None

(d)   Wards Affected:
      None

(e)  Officer Contact:
     Dave Gilbert, Head of Economic Development, Tel. 01639 764227. e-mail:
     d.gilbert@neath-porttalbot.gov.uk
CAB-250602-REP-EC                                                       3
                                                               APPENDIX A

          Neath Port Talbot County Borough Council




           DRAFT
   ECONOMIC DEVELOPMENT
     STRATEGY 2002 - 2005




             Directorate of Environment and Consumer Services
                     Neath Port Talbot – Investing in Enterprise
CAB-250602-REP-EC                                                    4
Index

                                                                  Page

Leader‟s Introduction ┐
                      ├     to be added
Executive Summary ┘

1. Introduction

2. Moving Forward: 1999-2002

3. Current Economic Situation:

   - Regional, National and International context
   - The Local Economy
   - Key Economic Indicators

4. Vision and Strategy

   - Business Development
   - Workforce Development
   - Infrastructure Development and Regeneration

5. Implementation and Review

   Appendix 1 – Neath Port Talbot Aims and Values - to be added
   Appendix 2 – Current Economic Situation

CAB-250602-REP-EC                                                        5
1. INTRODUCTION
In 1999 the authority published its first three-year Economic Development Strategy
setting out its policies and plans for the development of local economy. Since then, the
framework for local authority strategic planning has changed with the introduction of
the overarching Community Plan, which sets out a shared ten-year vision for improving
the quality of life, well being and health of people in the County Borough. This
partnership document, launched in Neath Port Talbot in January 2002, provides six key
themes that will guide the programmes of the partners, including the County Borough
Council, towards a healthier and more prosperous future:

    Economic Prosperity
    Education and Lifelong Learning
    Better Health and Well Being
    Environment and Transport
    Crime and Disorder
    Confident Communities

This document contains elements that touch on all six themes but specifically develops
and expands on the first theme - Economic Prosperity – setting out a broad three-
year strategy together with a one-year programme of actions that are aimed at
improving economic performance and creating new jobs.

The implementation of the strategy will contribute to meeting the authority‟s Corporate
Aims and Values, which are reproduced in Appendix 1.

The strategy itself has been formulated within the context of the National Assembly‟s
10-year Economic Development Strategy - A Winning Wales – and the strategy for
the West Wales and the Valleys Objective 1 area, as contained in the Single
Programme Document (SPD) 2000 – 2006. The provisions of both documents have
been taken fully into account in the preparation of this strategy for Neath Port Talbot.

The Community Plan is the embodiment of partnership working and all of the main
organisations involved in economic development in the county borough have
contributed and are co-signatories to the Plan. The Economic Development Strategy
and Action Plan is that of the county borough alone, but is intended to be no less of a
partnership document than the Community Plan in its formulation, application and
delivery.

CAB-250602-REP-EC                                                                 6
                    We would welcome your contribution



If you have any comments on this Draft Strategy and Action Plan, or would like
          further information, please do not hesitate to contact us at:



                      Economic Development Strategy



                 Neath Port Talbot County Borough Council



                             Neath Civic Centre



                                   Neath



                                  SA11 3QZ



                          Telephone: 01639 764227



                E-mail: econdevstrat@neath-porttalbot.gov.uk




CAB-250602-REP-EC                                                        7
2. MOVING FORWARD: 1999-2002
Since the publication of the last Economic Development Strategy in 1999 a great many
changes have occurred, both at the national and local levels. These changes have
provided new opportunities that have improved Neath Port Talbot‟s potential to
develop and sustain a successful and competitive economy.

Perhaps the most significant of these changes has been the establishment of the Wales
Assembly Government. This has given rise to a period of extensive review and
reorganisation that has generated new plans and initiatives and new ways of delivering
many economic related services. Principal among these are:
    the publication of the National Economic Development Plan – A Winning
     Wales;
    the review and reorganisation of business support services;
    enhanced funding for businesses, including higher levels of Regional Selective
     Assistance, establishment of Finance Wales and a new Assembly Investment
     Grant;
    reorganisation of training and enterprise support;
    a new initiative targeted at the most deprived areas – Communities First.

The other major change has been the introduction of Objective 1 status on 1st January
2000. The authority, together with many other organisations working in the area, have
worked hard to draw down funding under the programme in support of new and
existing economic regeneration projects, including the New Learning Network, Baglan
Energy Park and financial support for business.

Within the local economy there is evidence of improvement, with unemployment levels
falling and GDP rising. BP is working successfully with the authority and the WDA to
turn the run down of its operations in the county borough at Baglan and Llandarcy,
from threats to opportunities, and both developments promise to provide major long-
term development opportunities with major job creation potential.

At Port Talbot Steelworks, Corus has continued to restructure and there is a high
degree of optimism for the future with the announcement that Blast Furnace No 5 is to
be rebuilt at a cost of up to £75 million creating or securing up to 100 jobs.

The innovative Baglan Bay Project is already bringing benefits and is rapidly becoming
one of the UK‟s premier development sites. Covering over 500 hectares the site is
planned to offer a range of quality industrial space and land to suit all types of quality
manufacturing and service businesses. The Baglan Energy Park will have the
infrastructure to support around 6,000 jobs in a joint venture between BP, WDA and
CAB-250602-REP-EC                                                                   8
Neath Port Talbot Council. A new 480 megawatt power station being constructed on
site is progressing at pace with commissioning planned for Summer 2002. This energy
efficient and environmentally advanced plant, will serve as a global showcase for
General Electric to show off its advanced gas turbine technology. On this project
alone GE has invested £300m.

Ensuring maximum benefit to the local economy has been a prime aim during the
Energy Park development and the Baglan Bay Job Shop and Source Baglan Initiative
have proved particularly successful and will continue in the future.
    Over 600 mechanical and electrical construction jobs have been filled directly
     through the Baglan Bay Job Shop, a joint initiative between the Employment
     Service BP and the authority.
    The Source Baglan initiative was set up by the Council to maximise the use of
     local suppliers during construction works. It is estimated that over 150 local
     businesses have directly benefited from approximately £16 million worth of
     work.

A major feature of the past three years has been the move to a more co-ordinated
approach to delivering the new economy of the 21st century. For the authority area,
this is encapsulated in the new Community Plan covering the ten-year period 2002-
2012. The Plan is a partnership document, endorsed by all of the area‟s major
stakeholders and covers the themes of economic prosperity, health and welfare,
education and lifelong learning, environment and transport, crime and disorder and
confident communities.

The partnership theme is one that has been developed closely with the community
sector. The local regeneration partnerships that were already well established in
Sandfields, the Dulais Valley and the Upper Swansea and Amman Valleys have been
extended and now form the basis for implementing the Assembly‟s Communities First
programme in the county borough. In the Upper Afan Valley, this initiative will benefit
from the tourism development potential that has been recognised by the recent
designation of a Tourism Growth Area for the county borough based on the
development of Afan Argoed Country Park as a centre of excellence for mountain
biking.

The last three years has also seen major investment by the authority and its partners to
provide the necessary infrastructure for sustainable economic development. Although
Baglan Energy Park is the most visible and significant of these, they have covered a
wide range of projects including new industrial buildings, transport infrastructure,
tourism developments, town centre enhancements and local and strategic
environmental improvements.
CAB-250602-REP-EC                                                                  9
More recently the authority has significantly developed its business support services in
partnership with Business Connect Neath Port Talbot and the WDA. This included a
wider range of financial support with the assistance of Objective 1 funding, an
expansion of the Start Up Grant Scheme and a new Development Grant for quality
investment projects. In the wider sense, support for businesses has grown with the
establishment of a new Account Management system in partnership with the WDA,
ELWa, and Business Connect, which has enabled a more comprehensive business
advice service to be provided. The authority has also established a partnership with
Arena Network and WDA to provide environmental advice and services to businesses
– an area that is becoming increasingly more important in terms of economic efficiency
as well as legislative compliance.In many ways the authority is now much better placed
that in 1999 to deliver its agenda for change: strong partnerships, better co-ordinated
services for business, investment in new infrastructure beginning to show a significant
return, and a commitment to the delivery of quality services all have a part to play as
the pace of change continues.




CAB-250602-REP-EC                                                                10
3. CURRENT ECONOMIC SITUATION
This section provides a summary of how the local economy is performing within the
regional and wider context. A fuller analysis is provided in Appendix 2.
Regional, National and International Context
The National Assembly‟s Economic Development Strategy, „A Winning Wales‟,
identifies the key problems currently facing the Welsh economy associated with its
occupational and industrial structure. In Neath Port Talbot these problems are
comparatively more acute than in many other areas in Wales, hence its inclusion in the
West Wales and the Valleys Objective 1 programme area.

In an increasingly competitive global market it is becoming more difficult to attract new
inward investment and also to retain existing investment.

The proposed expansion of the European Union increases this vulnerability, but
equally provides new business opportunities, hence the importance attached to
supporting the establishment and development of indigenous Welsh businesses and to
increasing the skills levels of the workforce.

The Local Economy
The past two decades have seen the local economy move from a reliance on a few
major large employers in key industrial sectors such as coal, steel, chemicals, and
refining, to one dominated by indigenous SMEs representing a much more diversified
industrial base. This change has been supported and assisted by the attraction of
inward investors from both the UK and overseas.

In recognition of the importance of the SME sector, the local authority and
organisations such as the WDA have targeted their efforts at establishing new
businesses and growing existing SMEs. These activities are aimed at the support of
local SMEs and the creation of an attractive environment for inward investment.

Further restructuring of the local economy is required to counter fundamental
structural problems and weaknesses and to ensure its ability to compete in the future, as
rapid technological change and global competition become far more intense.

The key issues affecting the local economy and to which this strategy is a response, are
outlined in the following section.
CAB-250602-REP-EC                                                                11
Key Economic Indicators
GDP - Gross Domestic Product (GDP) per person is a measure of the economic
       performance and therefore the relative prosperity of an area. Neath Port
       Talbot has had consistently low and declining levels of GDP over many years
       and this has been recognised by the area‟s inclusion in the European Objective
       1 Programme covering West Wales and the Valleys. The relatively poor
       situation of Neath Port Talbot is perhaps more marked due to its industrial
       history and culture.

Economic Inactivity - One of the main factors contributing to the area‟s poor GDP
       is the low level of participation of people of working age in the labour market.
       The inactivity rate in Neath Port Talbot, at 37.6% is significantly higher than
       that for the UK and is amongst the highest in Wales.

Unemployment – Despite a significant fall over the last three years, unemployment
       levels in the County Borough remain consistently above those for Wales and
       the UK.

Youth Unemployment – The young unemployed in Neath Port Talbot, i.e. 16-24,
       consistently make up a larger proportion of the total unemployed compared
       with Wales and GB.

Average Earnings - Average earnings in Neath Port Talbot are amongst the highest in
       Wales, reflecting the continued importance of well-paid manufacturing jobs to
       the local economy. However, the generally high rates of pay for those in
       employment disguises the impact of the low economic activity rates on the
       economy and the effects of industrial restructuring

Industrial Structure- The manufacturing sector still dominates activity in the local
       economy whilst its service sector has been slow to develop and lacks quality
       high paid jobs. The area also has an under representation of firms operating in
       high growth activities.

Job Losses and Job Gains - Job loss announcements over the past three years have
      far outweighed job gains with a preponderance of losses in the well-paid
      manufacturing sectors and a high proportion of gains in the lower-paid retail
      sector (33%). It is notable that the average number of job losses per
      announcement is a third higher than for job gains and, quite often, the job gain
      announcements are not fully realised.
CAB-250602-REP-EC                                                               12
Enterprise and Self-employment - An international study of entrepreneurship (GEM
       2000) found a lack of entrepreneurial behaviour and attitude in Wales and
       Neath Port Talbot is typical of this. The former reliance on heavy industry,
       dominated by large employers, has meant that there is not a local tradition or
       culture of enterprise. Consequently there is a low level of local business
       formation and growth




Inward Investment - Under-performance in attracting new inward investment,
      particularly foreign companies, has been a continuous feature of the local
      economy. Neath Port Talbot attracted 44.4% of new inward investment
      projects in SW Wales but these were the smaller projects only attracting
      23.1% of the capital investment and 24.6% of the jobs.




Economic and Social Exclusion - Many of the communities in Neath Port Talbot
       suffer from severe social and economic deprivation and this is illustrated by the
       fact that 12 of Wales‟ 100 most deprived Wards are situated within the county
       borough. This represents a very high proportion of the population who are in
       some way disadvantaged from playing a full part in social and economic life and
       undoubtedly is a significant factor in explaining the low economic activity rates
       in the area.




CAB-250602-REP-EC                                                                13
4. VISION AND STRATEGY
Vision
The long-term vision to which this Economic Development Strategy contributes is:


      “The development of a sustainable local economy,
      providing a range of skilled and well-paid
      employment    opportunities    for    all, in    an
      environment which is pleasant to live and work in.”

Economic Development operates in an ever-changing environment and is often
influenced by external factors that are beyond local control. An essential element in
successful strategy implementation must, therefore, be the ability to maintain flexibility,
and ensure rapid response mechanisms to ensure that the overall vision is sustained.


Guiding Principles
There are three guiding principles that will be incorporated into all the activities of the
Economic Development Service to help achieve long-term vision. These are:
 Sustainability
 Social inclusion
 Information and Communication Technology


Strategy
In order to work towards the vision, the strategy has been developed to address the
three themes identified in both the National Assembly‟s Economic Development
Strategy - A Winning Wales - and as incorporated into Neath Port Talbot‟s own
Community Plan 2002 –2012. The three themes are:
    Business Development
    Workforce Development
    Infrastructure Development and Regeneration.
The following sections look at each of these in more detail.
CAB-250602-REP-EC                                                                   14
BUSINESS DEVELOPMENT

To ensure the provision of a quality business support
system which encourages entrepreneurship, growth
and innovation amongst indigenous businesses and
the attraction of new investment to the County
Borough.

Main issues
The local economy is currently faced with a number of issues and challenges that must
be addressed in order to create the right environment for business development. The
key issues are:
 The continuous loss of jobs in the manufacturing sector;
 An over reliance on declining industries;
 Low growth and survival rate of businesses;
 Lack of innovative and technology based companies;
 Low levels of productivity and competitiveness;
 Low levels of inward investment;
 Lack of entrepreneurial culture;
 High levels of economic inactivity; and
 High levels of unemployment.
The business development strategy will focus on overcoming the above issues by:
 developing a competitive business climate that encourages the formation of new
  businesses;
 increasing the competitiveness and employment potential of the SME sector,
   including the service sector and, in particular, the local tourism industry;
 creating an entrepreneurial culture; and
 securing inward investment projects in higher value added and technology based
   sectors.
As part of the process of diversifying the local economy there will be an increased
focus on disseminating market intelligence to help develop and stimulate growth in key
sectors/activities.
CAB-250602-REP-EC                                                                 15
Effective partnership working will be key to successfully delivering the strategy and its
relevant programmes.
A partnership approach to promoting the area to inward investors will continue. This
will include participating in national and regional initiatives promoting Swansea Bay
region as an investment location.
In addition, the new Local Gateway facility providing high quality impartial business
information and advice to companies, will also be run on the well established “Swansea
Bay” regional concept.


                           BUSINESS DEVELOPMENT
                            STRATEGIC OBJECTIVES
   BD 1 Delivering a quality business support network in
        partnership with both the public and private sector.
   BD 2 Encouraging the retention, expansion and
        diversification of the activities of existing local
        businesses.
   BD 3 Increasing the development and quality of new
        businesses.
   BD 4 Increasing the levels of inward investment into the
        County Borough.
   BD 5 Creating a greater awareness of the opportunities and
        benefits of entrepreneurship to help encourage the
        development of an enterprise culture.
   BD 6 Increasing the contribution of the tourism industry to
        the local economy.




Implementation
The business development strategy will be implemented in partnership with key
organisations through the following activities:
CAB-250602-REP-EC                                                                   16
 Delivering the Local Gateway for business support services to ensure that
  companies and individuals receive high quality, impartial and relevant business
  information and advice.
 Support Business Connect in delivering a range of services to businesses and those
  contemplating setting up in business or becoming self employed.
   Providing a range of financial support schemes aimed at increasing the number,
    quality and survival rate of business start-ups, helping indigenous companies grow
    and assisting potential inward investors.
   To further develop the Account Management System of business information and
    support to ensure that the current and future needs of local businesses are
    identified and that owners/mangers are kept aware of the full range of assistance
    available to them.
   Developing business initiatives that respond to shocks to the local economy as well
    as other programmes that help diversify the economic base.
   Developing trans-national and inter-trading opportunities to improve the
    competitiveness of the SME sector.
   Raising awareness of the range of business support services available to local SMEs
    through the preparation and distribution of various publications.
 Encourage entrepreneurship by providing incubator premises, start-up finance and
  supporting enterprise initiatives in schools and the implementation of the
  Entrepreneurship Action Plan for Wales.
 Maintain information on local companies, support programmes and property.
   Monitoring the needs of business to establish current business needs, gaps in
    provision and awareness of support available.
   To work with other organisations on research projects and on market surveys
    assessing the needs of local businesses.
   Monitor local economic performance and provide information for lobbying
    purposes and funding applications.


   Provide local networking forums to raise awareness of business support products
    and issues.
   Strengthening the Swansea Bay brand to raise awareness of the area‟s strength as a
    location for inward investment.
CAB-250602-REP-EC                                                               17
   Implementing the Swansea Bay Strategic Plan through analysing trends in the
    inward investment market, improving the local offer and developing promotional
    campaigns to generate leads from identified key target sectors.



   Implementing a range of promotional activities to achieve the Swansea Bay
    partnership‟s job creation objectives.



   Raise awareness of Neath Port Talbot as a location for inward investment and
    develop promotional programmes for key strategic sites such as Baglan Energy
    Park.



   To continue to monitor trends in the tourism industry and identify and develop
    products to match market needs.



   Develop communication campaigns in partnership with private and public sector
    bodies to attract visitors to the County Borough.



   To continue to develop the provision of information for visitors to the area
    through traditional and innovative methods.



A detailed programme of activities and targets outlining the specific implementation of
the business development strategy is included in the annual action plan.




CAB-250602-REP-EC                                                               18
WORKFORCE DEVELOPMENT
To improve current skills levels and to develop the
workforce in anticipation of future skills needs.

Main Issues
The development of the existing and potential workforce within the county borough
through the acquisition and enhancement of skills is fundamental to future economic
prosperity.
Whilst a wide range of learning and skills development opportunities exist in the area,
the following issues need to be addressed:-
   High levels of economic inactivity, particularly amongst young people.
   Real and perceived barriers to learning and employment.
   Insufficient information regarding opportunities for development and problem
    skill areas.
   Skill shortages affecting recruitment.
   Skill gaps amongst the existing workforce.
In order to address these issues the following strategic objectives have been
identified:


                 WORKFORCE DEVELOPMENT
                   STRATEGIC OBJECTIVES
  WD1 Providing the potential workforce with the skills
      that employers need, and assisting individuals
      into   sustainable    employment      or    self-
      employment.
  WD2 Improving the identification of skills needs
      amongst the existing workforce and ensuring
      that provision is appropriate, adequate and
      accessible.
  WD3 Identifying shortages in the current skills
      availability and gaps in future supply.

CAB-250602-REP-EC                                                               19
Implementation
The strategy for workforce development will be implemented in partnership with key
organisations through the following activities:-
   Undertaking research to identify barriers to learning, skills gaps and skill shortages.
   Working to develop appropriate provision to address deficiencies in identified
    areas.
   Promoting established and new skills development opportunities to individuals and
    employers, and encouraging participation by all sectors.
   Developing transitional employment opportunities as a bridge from inactivity to
    sustainable work.
   Supporting the development of an entrepreneurial culture, particularly amongst
    young people.
   Developing partnerships in education, training and learning to ensure a
    comprehensive, rational and co-ordinated delivery, which remains relevant to local
    needs.
   Contributing to research commissioned by the authority and the Community
    Consortium for Education and Training (CCET) to identify barriers to learning,
    skills gaps amongst employers, and local skill shortages.
   Assisting the CCET in the maintenance of a database of local learning provision.
   Working with the CCET Learning for Work Group in developing innovative
    learning provision to address local needs and develop mechanisms to translate
    needs into action.
   Supporting the activities and development of the Neath Port Talbot New Learning
    Network, and providing assistance for community-led organisations to deliver
    relevant learning opportunities in their localities.
   Working closely with the Department for Work and Pensions/Job Centre Plus, Careers
    Wales and ELWa to ensure that they are kept informed of skills issues in order that
    current and relevant advice can be given.
   Working with Neath Port Talbot College and other relevant organisations in the
    development of learning strategies for valley communities.
   Developing opportunities for young entrepreneurs in a practical way by providing
    appropriate accommodation and funding programmes.
CAB-250602-REP-EC                                                                    20
INFRASTRUCTURE DEVELOPMENT AND
REGENERATION



To work in partnership with local people,
organisations and community bodies in order to
promote         co-ordinated     development     and
redevelopment programmes that will achieve the
sustainable improvement of economic, social,
physical and environmental conditions for the benefit
of all areas of the county borough.


Main Issues

As part of its industrial legacy the county borough has inherited a varied urban
infrastructure, much of which is in an unacceptable condition or poorly located for
current beneficial use. This has left the area facing a number of problems in terms of
development costs, image, accessibility and social issues that need to be addressed if the
area is to successfully compete for development opportunities. These problems can be
summarised as:-

   Extensive economic and social deprivation, particularly, but not exclusively,
    associated with peripherally located former mining communities.

   Extensive areas of industrial dereliction and contaminated land.

   Extensive areas of poor quality urban environment.

   Inadequate availability of a range of modern industrial and commercial property.

   Town centres under pressure to compete in a changing retail environment

To ensure long-term sustainable economic growth, it is essential that activities to
promote socio-economic, physical and environmental improvements are identified and
delivered as part of this Strategy for the County Borough. In order to deliver these
improvements the following strategic objectives have been identified:-

CAB-250602-REP-EC                                                                  21
        INFRASTRUCTURE DEVELOPMENT AND
                 REGENERATION
              STRATEGIC OBJECTIVES
  IDR 1 Creating and maintaining a range of quality
        sites, premises and facilities to meet the needs
        of local business formation and development
        and to attract inward investment.
  IDR2 Developing    appropriate    transport   and
       communications infrastructure, in support of
       business growth and the attraction of inward
       investment.
  IDR3 Implementing a range of regeneration activities
       to promote sustainable urban and rural renewal,
       including town centre development, tourism,
       conservation and environmental issues.
  IDR4 Working with local communities and other
       relevant organisations to develop, support and
       implement    local    economic     regeneration
       initiatives.
  IDR5 Improving the quality of the physical
       environment and image of the county borough.

Implementation
The Infrastructure Development and Regeneration Strategy will be implemented in
partnership with key organisations through the following activities:-
   Developing and maintaining the authority‟s industrial property portfolio to
    ensure that the size, range and quality of property available to the business sector
    adequately meets its current and future requirements.
   Working to bring forward land and property development projects, including
    major development and redevelopment projects at
           -      Baglan Energy Park
           -      Llandarcy Urban Village
CAB-250602-REP-EC                                                                22
           -      Jersey Marine


           -      Port Talbot Docks


           -      Port Talbot Steelworks.


   Securing the reclamation and/or redevelopment of derelict and contaminated
    sites for industrial, commercial and other appropriate after uses.


   Implementing or assisting in the development of high quality transport and
    communications infrastructure in support of economic development objectives.


   Identifying and implementing enhancement, development and redevelopment
    projects to improve the retail and commercial environment of town centres
    within the County Borough


   Conserving and enhancing the architectural heritage of the area and the quality
    of the built environment through packages of financial assistance and publication
    of design guidance for key areas.


   Implementing a rolling programme of environmental improvements in support
    of economic development objectives and assisting others, particularly
    community-led projects, to achieve environmental enhancements.


   Working with community organisations to help to identify and implement
    community-led training, economic, environmental and other initiatives,
    particularly in support of the authority‟s social inclusion strategy.




CAB-250602-REP-EC                                                             23
4. IMPLEMENTATION AND REVIEW

4.1 Cross-cutting Themes
There are three cross cutting themes that will underpin the implementation of the
Economic Development Strategy:
     Partnerships
     Europe
     Marketing
4.1.1 Partnerships
     To ensure that all of the actions undertaken to develop the local economy are an
     accurate reflection of local needs it is essential that the authority work closely with
     other agencies involved in economic development, both on a local and regional
     basis. These agencies include:
     The Welsh Development Agency (WDA)
     Business Connect Neath Port Talbot
     Wales Tourist Board
     Community Consortium for Education and Training (CCET)
     Job Centre Plus
     Neath Port Talbot College
     Education Learning Wales (ELWa)
     Many other organisations have an input into the economic development of the
     area, including private sector, both on the basis of individual businesses and
     representative bodies such as the Chambers of Trade and Commerce, together
     with a growing number of community based bodies. It is important that the
     authority works in partnership with each of these organisations to ensure a co-
     ordinated approach to local economic development.


4.1.2 Europe
    European issues continue to have a significant effect on the UK economy in
    terms of funding, legislation and through participation in European networks and
    projects. At a local level, Neath Port Talbot has the potential to benefit from a
    number of opportunities, the most significant of which is the West Wales and the
    Valleys Objective 1 Programme. To ensure that these opportunities are
    maximised, European issues are highlighted as a cross cutting implementation
CAB-250602-REP-EC                                                               24
    theme, which should be incorporated into all relevant activities. There are four
    strands to this theme:
     Maximising the level of European funding secured within the county borough,
      principally through the Objective 1 programme.
     Providing an information service on European affairs tailored to the different
      needs of the recipient, for example through the publication and distribution of
      „Eurofocus‟.
     Raising the profile and awareness of the impact of European Union
      membership, both within the local authority and to organisations and
      individuals within the county borough, for example through the European
      Public Information Centres or „EPIC‟ network.
     Representing and advocating the interests of the county borough at a European
      level, both as a lobbying mechanism and as a participant in transnational
      initiatives such as the EDIMAR project, and within the Neath Port Talbot
      County Borough/Cork County Economic Development agreement.


4.1.3 Marketing
    Over the three-year period covered by this strategy many circumstances both at
    the national and local levels will change. This may be as a result of changes in
    government policy, technological improvements, the way we work with other
    organisations or changing priorities resulting from consultations with service
    users.
    It is the function of marketing to anticipate and identify these changes and, as a
    result, to assist in the development responsive and accessible services for existing
    and potential customers. This will be done through an ongoing process of
    consultation, market information gathering, service and product development,
    promotion, and evaluation of our activity. In essence, we will:
     Maintain an ongoing dialogue with service users to ensure they have an
      opportunity to contribute to the development of services.
     Develop a market information system that will help to develop Neath Port
      Talbot as a location that encourages inward investment.
     Use both users‟ and non-users‟ views to continuously improve our existing
      services and to develop new services.
     Promote the Economic Development Service to existing and potential local
      businesses.
CAB-250602-REP-EC                                                                25
     Develop appropriate programmes to promote Neath Port Talbot to business
      visitors, tourists and potential inward investors.




4.2 Adoption, Monitoring and Review



    Although the strategy set out in this document is that of the local authority, its
    successful implementation will require the co-operation and co-ordinated efforts
    of a wide range of agencies and organisations.



    The strategy is, therefore, being widely circulated for observation and comment
    and it is hoped that it will gain the endorsement of all the principal economic
    development organisations in order for it to provide an agreed framework for
    economic development activity within the county borough.



    During the three-year period covered by this strategy, circumstances at a local,
    national and international level will change. To incorporate these changes into the
    strategy and to achieve a flexible approach to economic development at the local
    level, the strategy will be reviewed annually and the action plan updated
    accordingly. This process will be subject to the authority‟s democratic procedures
    being reported through the Cabinet Committee system and monitored by the
    relevant Overview and Scrutiny Committees.



    Please contact the Economic Development Unit for the latest version of the
    action plan.




CAB-250602-REP-EC                                                               26
APPENDIX 2: CURRENT ECONOMIC SITUATION
Regional, National and International Context
The National Assembly‟s Economic Development Strategy, „A Winning Wales‟,
identifies the key problems currently facing the Welsh economy in an increasingly
competitive and global market place. In the main these are associated with the
economy‟s occupational and industrial structure. The section below on key economic
indicators, which is summarised in the main document, presents and discusses these
issues and highlights that the situation in Neath Port Talbot is comparatively more
acute than in many other areas.

Whilst the UK and Wales have had a good record to date in attracting inward
investment, increasing competition is now faced from low cost-base centres,
particularly in Eastern Europe. Ernst & Young‟s European Investment Monitor has
also highlighted that the introduction of the Euro is affecting investment patterns, with
businesses seeking to establish projects with both their revenue and cost streams within
the EMU region. This has the potential to affect not only the ability to attract new
inward investors, but also the retention of existing investors. Retaining investment is
also made more difficult where these businesses have their headquarters and decision-
making functions located elsewhere.

The proposed expansion of the European Union increases this vulnerability, but
equally provides new business opportunities, hence the importance attached to
supporting the establishment and development of indigenous Welsh businesses and
improving the skills levels of the workforce to compete more effectively in the enlarged
EU.


The Local Economy
The past two decades have seen the local economy move from a reliance on a few
major large employers in key industrial sectors such as coal, steel, chemicals, and
refining, to one dominated by indigenous SMEs representing a much more diversified
industrial base. This change has been supported and assisted by the attraction of
inward investors from both the UK and overseas. However, larger companies, through
their sourcing policies, still have a major influence locally, with Corus being the prime
example of this.

Recognising the importance of the SME sector to the ongoing regeneration of the local
economy, the efforts of the local authority and organisations such as the WDA have
been targeted at encouraging the establishment of new businesses and the growth of
existing SMEs. Activities include the development of new business sites and premises,
together with associated infrastructure, and training initiatives aimed at developing a
CAB-250602-REP-EC                                                                27
skilled and flexible local workforce. These activities, whilst supporting local SMEs, also
create the environment to attract further inward investors.

Further restructuring of the local economy is required to counter fundamental
structural problems and weaknesses and to ensure its ability to compete in the future, as
rapid technological change and global competition become far more intense.

The key issues affecting the local economy and to which this strategy is a response, are
outlined in the following section.

Key Economic Indicators
GDP
Gross Domestic Product (GDP) per person is a measure of the economic performance
and therefore the relative prosperity of an area. Neath Port Talbot has had consistently
low and declining levels of GDP over many years and this has been recognised by the
area‟s inclusion in the European Objective 1 Programme covering West Wales and the
Valleys.

Table 1: Gross Domestic Product
 AREA                                         £ per head       % UK
 NUTS 3 – Neath Port
                                                   10,121       80.7
 Talbot and Bridgend
 Objective 1 Area – West
                                                    8,810       70.0
 Wales and the Valleys
 Wales                                             10,063       80.2
 South East England                                13,731      109.0
 Berkshire,
 Buckinghamshire and                               16,207      129.0
 Oxfordshire
 UK                                                12,548      100.0
Source – Office of National Statistics 1998 Data


The National Assembly‟s strategy „A Winning Wales‟ identifies the main reasons for
low GDP in Wales as follows:

 The low employment rate i.e. the proportion of people of working age actually in
  work;
 the lack of highly paid jobs;
 dependence on declining or low value-adding industries;
 under representation of high growth sectors such as business services.

CAB-250602-REP-EC                                                                  28
The relatively poor situation of Neath Port Talbot within Wales is more marked due to
its industrial history and culture.


Economic Inactivity
One of the main factors contributing to low GDP is the low level of participation of
people of working age in the labour market. The difference between the Welsh
(25.6%) and UK (21%) average economic inactivity rates is largely explained by the
high proportion of people in Wales reporting as long term sick.

At 37.6%, the inactivity rate in Neath Port Talbot is significantly higher than both the
Welsh and UK averages and is amongst the highest in Wales, only exceeded by the
South Wales Valleys unitary authorities of Blaenau Gwent at 39.7% and Merthyr Tydfil
at 41.2% (Labour Force Survey 2000).

Unemployment
In addition to the economic inactivity rates, unemployment levels in the County
Borough remain consistently above those for Wales and Great Britain, although there
has been a significant fall over the last three years.

Table 2: Unemployment March 2002 Claimant Count
                                                                  Change on March 1999
       Area             Male          Female           Total      % Change     Rate
                                                      Persons                (points)
 Neath Port              6.8%           2.8%            5.1%                   -2.2%
 Talbot                 (1963)          (575)          (2538)      -29.5%

 Wales                   5.7%           1.8%            3.9%                   -1.6%
                       (39,288)       (11,305)        (50,593)     -28.3%

 Great Britain          4.6%            1.7%            3.3%                   -1.1%
                      (730,314)       (230,344)       (960,658)    -25.6%
Source – Jobcentre Plus Employment Information Unit


The above figures do not reflect the impact of those on New Deal Programmes and
policy initiatives such as Action Teams for Jobs.

Whilst unemployment figures are showing a downward trend, the gap between the total
persons rate for Neath Port Talbot and GB has only narrowed by twelve percentage
points during the period March 1999 – 2002.

CAB-250602-REP-EC                                                                        29
Youth Unemployment
Whilst unemployment rates have fallen, youth unemployment, i.e. young people aged
16-24, continues to be a major problem locally, with this group consistently making up
a larger proportion of the total unemployed compared with Wales and GB.

Table 3: Youth Unemployment December 2001 – Claimant Count
                                                        Aged 16-24 as a %
                                       Unemployed
       Area        Total Unemployed                         Of Total
                                        Aged 16-24
                                                           Unemployed
 Neath
                           2351                748           31.8%
 Port Talbot
 Wales                          47,972                 14,161   29.5%
 Great Britain                 901,198                232,475   25.8%
Source – Jobcentre Plus Employment Information Unit


Across all three areas, youth unemployment rates as a percentage of the total
unemployment rate have remained at about the same level for the past the past five
years. This is in spite of a number of programmes targeted at this age group.

Average Earnings
Low GDP is generally reflected in lower average earnings. However, the following
table shows that average earnings in Neath Port Talbot are amongst the highest in
Wales.

Table 4: Average Weekly Earnings
                        Average Weekly
         Area
                          Earnings £
 Carmarthenshire                     337.50

 Pembrokeshire                       356.40

 Swansea                             359.60

 Neath Port Talbot                   400.00

 Wales                               368.00
Source – ONS – New Earnings Survey 2002


These figures represent the average earnings for those participating in the labour
market and reflect the current dominance of well-paid manufacturing jobs in the
County Borough. The Neath Port Talbot figure disguises the impact of the low
economic activity rates on the economy and the effects of industrial restructuring.
CAB-250602-REP-EC                                                                 30
Industrial Structure
The local economy still suffers from a structural imbalance compared to other regions,
as shown by the results of the latest Annual Business Inquiry below.

Table 5: Industrial Structure - % Jobs by Sector
 SECTOR                    NPT                        Wales             GB
 Primary                   1.7                        2.0               1.7
 Manufacturing             31.7                       18.6              15.1
 Construction              8.0                        5.3               4.5
 Service                   58.5                       74.1              78.8
 Total Jobs                40,000                     1,077,600         25,140,600
Source – Annual Business Inquiry 2000, Office for National Statistics


The manufacturing sector still dominates activity in the local economy, although year
on year figures show a continuing decline. Whilst firms are operating in increasingly
competitive markets, a recent survey showed that there is a tendency for local
businesses to rely on a few main customers and to serve a limited geographic market.
Further, the county borough has an under representation of firms operating in high
growth activities.

The historical importance of industry to Neath Port Talbot has meant that its service
sector has been slow to develop and lacks quality high paid jobs. For example, there
are no national or regional government agencies located in the county borough.

In addition, representation of business and financial services within the Neath Port
Talbot service sector are about half that of the national figure. Within this context it is
notable that Neath Port Talbot has so far failed to attract a call centre type activity to
the county borough.

The industrial emphasis has meant that until very recently, a lack of suitable office
accommodation has limited the county borough‟s ability to attract the above activities
to the area.

Information and communication technologies (ICTs) are playing an increasingly
important role in the ability of businesses to compete and survive through improved
efficiency and the development of new products and services. However a survey of
businesses by the Wales Information Society shows that Welsh businesses, particularly
micro businesses, have been slow to adopt and exploit such technology. This finding
was confirmed by the WDA‟s recent „Survey of Small and Medium sized Businesses in
Wales‟ report. The former report also highlighted that whilst firms in south west Wales
CAB-250602-REP-EC                                                                31
follow the national average for ICT use, in terms of e-commerce, the south-west lags
other parts of Wales.

A related issue is the availability and take up of broadband telecommunications
facilities. These facilities are increasingly being seen as key to the successful
exploitation of modern data communications, and of critical importance in overcoming
the disadvantages of a remote location. In the Neath Port Talbot area there is believed
to be a substantial broadband infrastructure, at least throughout the industrial coastal
belt. This thins out further inland, however, particularly in terms of the number of
competing suppliers. Price is therefore an issue as well.

The County Borough Council has recently awarded a contract to BT for the supply of
10mbps broadband communications facilities connecting 122 education and lifelong
learning establishments, including all schools and libraries, to its own corporate
network and to the National Assembly for Wales‟ 100mbps Lifelong Learning Network
Internet feed. This will be one of the first networks of its kind in Wales, and it is
anticipated that it will permit a major leap forward in the use of ICT in learning in the
Borough.

Job Losses and Job Gains
A significant influence on the area‟s GDP is the fact that job losses tend to be from
larger companies in the relatively highly paid manufacturing sector whilst job gains are
more often in smaller companies and in the lower paid services such as the retail sector
where jobs are often part time. Table 6 provides an illustration of this, showing job
loss announcements far outweighing job gains during the past three years with a
preponderance of losses in the manufacturing sectors and a high proportion of gains in
the retail sector (33%). It is also notable that the average number of job losses per
announcement is a third higher than for job gains.

Table 6 does not present a full picture of movements in the employment market but
does provide a useful illustration of trends. If anything the table probably presents a
more optimistic picture than reality as actual employment levels very often fall short of
those announced and take time to build up, whereas job losses very rarely fail to
materialise and often occur overnight.

One significant element of current employment that is missing from Table 6 is short-
term construction jobs, particularly those associated with the development of the
Baglan power station and Energy Park, where as many as 550 are currently employed.


CAB-250602-REP-EC                                                                 32
Table 6: Job Losses and Gains Announced January 1999 – March 2002
                    Job Losses               No.             Job Gains (Expected Levels)      No.
Lucas Varity, Ystradgynlais                    966    Tesco, Neath                              350
British Steel, Port Talbot                     855    Tesco, Port Talbot                        300
BP Mobil, Llandarcy                            400    Matsushita (Panasonic), Baglan            285
Hales Group, Neath                             250    Toyoda TRW Steering Pumps, Resolven       219
Dewhirst, Ystalyfera                           240    Margam Mine, Margam                       200
BP Chemicals, Baglan Bay                       210    Orion Electric, Kenfig                    120
Delta Energy, Jersey Marine                    170    Carringworth Engineering, Port Talbot       70
TRW, Resolven                                  100    BOC Gases, Margam                           60
British Steel Sub-Contractor, Port Talbot        80   Focus DIY/Pet‟s World, Port Talbot          35
Sutcliffes, Pontardawe                           60   Mollart Automotive, Resolven                35
Pentreclwydau Mine, Resolven                     60   Apollo Leisure, Aberavon Seafront           28
Gwaun-cae-Gurwen Washery                         40   J.D. Weatherspoon                           20
Suitable Design, Port Talbot                     50   Dawnpac, Pontardawe                         20
National Power, Jersey Marine                    30   John Pearce Haulage, Glynneath              20
Speedharrow, Baglan                              30   Nidum                                       20
Borg Warner, Kenfig                              28   Premier Aspects                             35
CK Fabrications, Port Talbot                     26   Wilkinson                                   40
Fiona Footwear, Port Talbot                      22   Lyte Industries, Ystradgynlais            250
Penscynor Wildlife Park, Cadoxton                20   David S Smith                               45
Maysonic Ultrasonics, Briton Ferry               20   Hi-Lex                                    150
Sofa Service                                     40   Quasar Chemicals                            10
Compair, Ystalyfera                              36   Visteon                                     70
Carnaud Metalbox                                 18   McDonalds                                   50
Interpak, Baglan                                 40   Llandeilo Building Supplies                 20
SignalFern                                     120    Gower Chemicals                             10
Bairdwear, Port Talbot & Pontardawe            419    Texturing Technology                        50
TRW Steering Systems                             50   Birse Construction                          40
Adams Bros & Burnley                             41   Safeway                                     80
EES, Port Talbot                                 60   Anglian Windows                             60
Corus– Research Centre                         230    Cornelius Electronics                       30
Corus (400 Main Works & an additional 100)     500    Morrisons Port Talbot                     150
TRW Steering Systems                             54   Tech Assemblies                             28
Joden                                            30   Express Reinforcements                      40
Pioneer Stores                                   40   A & M Transport                             12
Oxford Diecast                                   30   Castle Bingo (Melyn)                        70
Electbrand                                       45   Bluebird Automotive                       350
Harry Ramsdens                                   20   R G Engineering                              5
BorgWarner                                       33
Eynons                                           60
CEM Day (Port Talbot)                            30
ERS Ltd                                          12
Rees Jones Builders                              20
Borg-Warner                                      32
SEI Interconnect Products (Europe) Ltd           50
Awteq Engineering                                20
ISE                                              45
Westward Refrigeration                           25
Totals                                        5757                                             3377
Net Loss                                      2380
Average                                        120                                                91
Source: NPT Economic Development Unit


Enterprise and Self Employment
An international study of entrepreneurship (GEM 2000) found a lack of entrepreneurial
behaviour and attitude in Wales. Among its findings were that the country had
CAB-250602-REP-EC                                                             33
negative attitudes towards entrepreneurship, one of the lowest rates of business start-up
and few growth businesses.

These findings apply directly to Neath Port Talbot where the former dependence on
large employers has meant that there is not a local tradition or culture of enterprise.
The growth in the SME sector to date has largely been a response to ongoing
redundancies in core industries such as coal, steel, refining and chemical production.
The poor development of the SME sector is illustrated by the fact that Neath Port
Talbot has the third lowest number of VAT registered businesses in Wales (19 per
1,000 head of population aged 16+) only outperforming Merthyr Tydfil (1.6%) and
Blaenau Gwent (1.7%). VAT registrations and de-registrations also show negative
trends when compared to the national picture.

The ongoing development of the local business support network in the county borough
has greatly assisted in the restructuring of the local economy to date, with a wide range
of assistance being available to both new business start-ups and existing businesses.
The implementation of the National Assembly‟s review of business support, combined
with the inclusion of the county borough in the Objective 1 Program area and „Assisted
Area‟ status, present opportunities to enhance the support available to local businesses
and thereby to redress some of the problems identified.

Inward Investment
Inward investment provides opportunities to diversify the local economy, develop the
local skills base, create new jobs and provide new customers for existing firms. Under-
performance in attracting new inward investment, particularly foreign companies, has
been a continuous feature of the local economy and is confirmed by the latest figures
from the WDA for April 2000 – March 2001.

Table 7: Inward Investment Projects: April 2000 – March 2001
 Area            Project             Capital Expenditure Jobs Created/
                                                            Safeguarded
 Wales           70                  £340m                  9,425
 S W Wales       9                   £52.3m                 955
 NPT             4                   £12.1m                 235
Source – WDA


Whilst Neath Port Talbot attracted 44.4% of the projects in SW Wales these were
smaller projects only attracting 23.1% of the capital investment and 24.6% of the jobs.

Ernst & Young‟s European Investment Monitor identifies some of the key issues
influencing location decisions. These include the development of sector specific
clusters, the influence of the EMU, technology and communications, access to skilled
labour, skills mobility, the availability of facilities to support R&D activity, and the
CAB-250602-REP-EC                                                                 34
availability of functional premises with flexible leasing arrangements. These are issues
that must be addressed locally if Neath Port Talbot is to attract further inward investors
and retain existing ones.




Economic and Social Exclusion



Despite having the highest average weekly earnings levels in Wales, many of the
communities in Neath Port Talbot suffer from severe social and economic deprivation.
Only the County Borough areas of Rhondda Cynon Taff and Caerphilly have more
Wards than Neath Port Talbot in the most deprived 100 in Wales (Welsh Index of
Multiple Deprivation, 2000).



The National Assembly‟s Communities First initiative is a long-term programme that is
aimed at tackling the most severe areas of deprivation in Wales. Under this programme
there are a total of nine area-based communities and one county borough-wide
community designated in Neath Port Talbot. Table 8 lists the communities designated
under the programme together with their scores and Wales-wide rankings in the Index.



A fundamental principle of the Communities First approach is that it should be
community led, with decision making taking place at neighbourhood level through a
representative partnership made up of local stakeholders, including a majority of
residents. A county borough-wide partnership of public, private and community sector
bodies has been established to develop and support the network of local Communities
First partnerships. For the authority, the lead directorate for Communities First is
Social Services and Housing, but the initiative will require the co-ordinated efforts of all
directorates involved in service delivery if it is to make a real difference to the
communities involved.
CAB-250602-REP-EC                                                                    35
Table 8: Communities First Areas
Total Wards in Wales: 865                            Income          Employment         Health             Education           Housing            Access         Child Poverty
                                      IMD            Domain           Domain            Domain              Domain             Domain             Domain           Domain

Community/Ward Name            Score       Rank   Score    Rank     Score    Rank    Score    Rank       Score    Rank      Score    Rank      Score    Rank     Score    Rank
Upper Afan Valley
    Cymmer                         66.57      8    41.12      70     36.50       1     2.99          3     1.51        29     0.05       657    -0.23      348    55.65      71
    Gwynfi                         64.18     13    39.91      80     35.88       3     3.29          1     1.43        38     0.05       642    -0.44      472    56.65      61
    Glyncorrwg                     57.96     24    38.56      98     33.01      10     2.83          6     1.19        74     0.05       703    -0.24      355    53.31      92
Sandfields
     Sandfields East               50.96     44    41.01      71     29.73      30     2.63      10        0.85     150       0.04       716    -0.67      753    55.83      68
     Sandfields West               60.97     19    43.96      48     30.78      23     2.84       5        1.70      18       0.04       749    -0.64      706    64.60      24
Briton Ferry / Neath
     Briton Ferry West             49.10     54    44.45      46     28.16      45     1.63      65        1.01     111       0.06       583    -0.48      499    55.47      73
     Neath East                    45.98     68    42.02      60     27.22      55     1.95      39        0.79     173       0.07       537    -0.73      814    51.89     109
Upper Dulais Valley
    Onllwyn                        53.69     34    34.24      182    31.06      19     2.33      14        1.33        43     0.04       739     0.35      222    45.36     199
    Seven Sisters                  39.52     97    31.61      243    25.49      76     1.58      69        1.21        73     0.05       665    -0.23      349    45.81     194
Ystalyfera                         50.12     48    38.74      97     29.93      29     2.05      34        0.79     171       0.14       249    -0.35      413    46.88     174
Amman Valley
   Lower Brynamman                 40.37     91    30.98      260    26.83      61     2.11       30       0.50     256       0.11       353     0.00      295    38.85     319
   Gwaun-cae-Gurwen                37.78    107    34.61      172    23.11     134     1.33      102       0.89     137       0.13       254    -0.02      300    42.84     246
Pelenna                            39.60     95    29.26      303    23.18     133     1.62      66        1.39        39     0.12       321     0.13      261    38.03     346
Penllyn & Brynbryddan *            N/A
Fairyland *                        N/A
Domestic Violence ƒ                N/A
* Figures not available at sub-Ward level
ƒ County borough-wide initiative

Source: National Assembly for Wales, Welsh Index of Multiple Deprivation 2000
CAB-250602-REP-EC                                                                                                  36
                                                   APPENDIX B




      NEATH PORT TALBOT ECONOMIC
    DEVELOPMENT STRATEGY 2002 - 2005




                     DRAFT
              ACTION PLAN 2002 - 2003




Directorate of Environment and Consumer Services
Neath Port Talbot – Investing in Enterprise
CAB-250602-REP-EC                                           38
ECONOMIC DEVELOPMENT ACTION PLAN FOR 2002 - 2003

1     EUROPEAN AFFAIRS

1.1   Develop the Neath Port Talbot Objective 1 Partnership to derive the maximum
      benefit for the County Borough from European Structural Funds through the
      West Wales and the Valleys Objective 1 Programme.
1.2 Provide the Secretariat function to the Neath Port Talbot Objective 1 Partnership
    Board.
1.3 Maintain a rapid response information service on European funding deadlines to
    Directorates within the local authority and to provide guidance on applications.
1.4 Ensure that the flow of European policy and information services from the
    European Office to directorates within the authority is maintained and regularly
    reviewed.
1.5 Produce 6 editions of 'Neath Port Talbot EUROFOCUS and briefings as
    appropriate.
1.6 Research and develop transnational links and networks in support of local
    authority activities, and provide guidance on applications and implementation.
1.7 Continue to provide support and assistance to the implementation of the
    EDIMAR (Economic Development in Maritime Regions) programme.
1.8 Hold, or assist with, the presentation of workshops or seminars on European
    issues.
1.9 Liaise with external agencies and organisations on European Union membership
    matters that could have a positive impact on the County Borough.
1.10 Develop and deliver the protocol for Economic Development Co-operation
     between the authority and Cork County Council.


2     BUSINESS SUPPORT

2.1 Financial Assistance
    2.1.1 Neath Port Talbot Loan and Grant Development Scheme – Assist in
           the creation or safeguarding of a minimum of 150 jobs through support
           under the scheme.
    2.1.2 Business Start Up Grant - support up to 100 new start-ups.
    2.1.3. Inward Investment and Business Growth Fund – Assist in the creation
           of 100 jobs and safeguard a further 100 jobs through support for inward
           investment projects and local companies.
CAB-250602-REP-EC                                                          39
     2.1.4. Community Enterprise Grant Scheme – To support at least 6
            community economic initiatives through the scheme.
     2.1.5. To work with other partners such as the WDA, ELWa and Business
            Connect to raise awareness among local businesses of the range of financial
            and other programmes available locally. Neath Port Talbot CBC‟s Account
            Manager will assist 20 companies.
2.2 Business Information
    2.2.1 Regularly update the Register of Vacant Industrial and Commercial
           Property for use by the authority, other business support organisations and
           the private sector.
    2.2.2. Continue to maintain a database of local companies.
    2.2.3. Regularly update the Economic Profile and prepare and distribute to all
           local companies, a Guide to Financial Assistance within the County
           Borough.
    2.2.4. To continue to use the Business Bulletin as a tool for publishing details of
           support available from all business support bodies. 3 to 4 editions are
           planned.
    2.2.5 Ensure that information on the local economy and business support
           services on the Economic Development web-site is accurate, relevant and
           updated at least twice a year.
2.3 Property Management
    2.3.1. To work with the Estates Division in securing improved occupancy rates in
           Council owned industrial property in a cost effective way.
    2.3.2. To secure the future of the tenants at Lonlas industrial estate.
    2.3.3. In co-operation with the Arena Network to undertake improvements at the
           Neath Abbey Business Park related to landscaping.
2.4 Business Initiatives
    2.4.1. Assist local companies to realise their expansion plans, identify new trading
           opportunities and to identify finance in order to create new jobs and
           enhance competitiveness.
    2.4.2. Seek to improve the level of service given to local companies who
           participate in the Integrated Account Management System.
    2.4.3. In partnership with the WDA and Arena Network, assist SMEs located
           within the County Borough area, to improve their environment
           management systems, reduce the detrimental environmental impacts of
           their operations and improve their competitiveness through associated cost
           savings.
    2.4.4. To continue to work with the local and European partners to deliver the
           SME objectives of the EDIMAR Programme.
    2.4.5. To continue to secure contracts for local businesses on the Energy Park
           through the Source Baglan Project, and to further develop the initiative for
           other major projects in the area.
CAB-250602-REP-EC                                                               40
     2.4.6. To operate a Job Shop on the Energy Park as a means of maximising job
            opportunities for local people.
     2.4.7. To provide financial support for the operation of the local Business
            Connect in providing quality counselling, advice and business planning
            services across the whole of the County Borough.
     2.4.8. To operate a Local Gateway on behalf of the WDA to deliver an effective
            Business Support Service to potential and existing businesses across
            Swansea Bay covering the Neath Port Talbot and Swansea Unitary
            authority areas.
     2.4.9. To undertake a survey of local SME‟s to establish their views/awareness of
            local business support services.
     2.4.10. To assist in the implementation of the Action Team for Jobs project run by
             Job Centre Plus in deprived communities.
2.5 Business Promotion
    2.5.1. To promote business initiatives and details of local events through the
           publication of a Business Bulletin. 3 to 4 editions are planned.
    2.5.2. To continue to support the Neath Port Talbot Business Club and the West
           Wales Exporters Association in order to improve local networking, raise
           awareness of business support services/products and exploiting export
           opportunities.
    2.5.3. To represent the authority on the Swansea Bay Industry Week Steering
           Committee and organise specific events (see 6.3 & 6.4.2) during Swansea
           Bay Industry Week in late 2003.
     2.5.4. To sponsor selected local events that raise the profile of the County
            Borough in the external investment market.
2.6 Lobbying – The authority will continue to support the Coalfields Communities
    Campaign and Steel Action in influencing Government Policy on issues such as
    the Miners Pension Fund Surpluses, funding for coal regions and action on steel
    job losses at Corus.

3.   BUSINESS INFRASTRUCTURE

3.1 Baglan Energy Park Speculative Factory Development – complete the
    construction of and secure a tenant for the 50,000 sq.ft. Astral Court factory unit
    on Phase 1 of the Energy Park.
3.2 Baglan Energy Park Broadband Technium – work with the Baglan Energy
    Park partners and other private sector interests to secure the development of a
    new Technium based on broadband computer technology.
3.3 Llandarcy – work with BP, the Prince‟s Foundation and the WDA to achieve a
    successful redevelopment/re-use of the Llandarcy refinery site.
CAB-250602-REP-EC                                                              41
3.4 Port Talbot Industrial Estate – work with Corus, ABP and the WDA to
    upgrade and secure the full development of the Estate.
3.5 Port Talbot Steelworks – work with Corus and the WDA to secure the
    redevelopment of Blast Furnace No. 3 for beneficial use.
3.6 Gurnos Industrial Estate – secure Objective 1 funding and commence work on
    a third phase of development comprising infrastructure works and the
    construction of four 230 square metre factory units.
3.7 Glynneath Workshops – complete the Objective 1 funded refurbishment and
    improvement works.
3.8 Sandfields Business Centre – secure Objective 1 funding and commence work
    on an extension of the Sandfields Young Business Centre to provide an additional
    13,500 sq.ft. of floorspace.
3.9 Explore other opportunities to upgrade existing land and properties and provide
    new business accommodation utilising European and other funding sources.


4.   TOURISM

4.1 Promotion/Information Provision
    4.1.1 Implement tourism branding across tourism (and leisure) related
          promotional activity. Consider renewing the exhibition materials (subject to
          budget).
    4.1.2 Promote the County Borough as a tourism destination locally and nationally
          through:
          o Co-production of two Wales Tourist Board Area Brochures for UK
              markets and investigation of a co-production for brochures for the
              overseas market.
          o Production of Neath Port Talbot Visitor Guide for local markets.
    4.1.3 Develop product specific literature:
          o Walking/Cycling literature in conjunction with Afan Forest Park TGA
              initiative.
          o Conference Facilities Guide.
          o Eating Out Guide.
    4.1.4 Monitor and evaluate existing products i.e. Cordell Trail, Parks and
          Gardens Keep Neath Port Talbot Tourism web pages under review and
          implement a monitoring process to measure visitor traffic.
    4.1.5 Further develop the Neath Port Talbot Hoteliers web site and monitor its
          effectiveness in achieving bookings.
    4.1.6 Promote the County Borough at relevant product specific
          exhibitions/shows either as part of a partnership campaign e.g. Parks and
          Gardens or investigate the possibility of a presence at activity specific show
          for the Afan Forest Park Mountain Bike product.
CAB-250602-REP-EC                                                                42
      4.1.7 Support the Tourist Information Centre and investigate a refurbishment
            programme for the winter 2003.

4.2 Research and Development
    4.2.1 Continue to monitor the effect of tourism on the local economy through
          the STEAM model and report findings and trends to the appropriate forum
          and cabinet committee.
    4.2.2 Develop and implement visitor satisfaction surveys with accommodation
          providers.
    4.2.3 Develop and implement grant service satisfaction survey.
    4.2.4 Monitor and contribute to research undertaken by WTB/Regional Tourism
          Partnership to inform future product development programmes.
4.3 Product Development
    4.3.1 Implement TGA/Afan Forest Park Action. (see Afan Forest Park Action
          Plan).
    4.3.2 Develop walking and cycling product county borough wide.
    4.3.3 Create a sustainable flagship facility at Margam Country Park, combining
          heritage and the natural environment in a stimulating mix of education and
          entertainment, in association with partners including the Field Studies
          Council and Ffotogallery.
    4.3.4 Implement year 2 of the signage improvement programme resulting from
          NPT Tourism Strategy- Strategic signage, Aberdulais Falls and Neath Canal
          to be considered.
    4.3.5 Process 2 applications for the Accommodation Improvement Grant
          programme resulting in a minimum additional investment of £20,000 in the
          local accommodation sector.
4.4    Partnerships
      4.4.1 Prioritise and implement actions resulting from the NPT Tourism Strategy
            and the Afan Forest Park TGA Action Plan.
      4.4.2 Continue to work with the authority‟s private and public sector partners to
            identify gaps within the tourism infrastructure that require development to
            meet market need.
      4.4.3 Support activities of NPT Hoteliers Association and inform the forum of
            local, regional and national developments.
      4.4.4 Establish the Neath Port Talbot Tourism Forum to ensure integration of all
            tourism related activity in the County Borough.
      4.4.5 Conclude and evaluate the success of the EDIMAR programme against its
            stated objectives.
      4.4.6 To assist in the development of an appropriate structure for the delivery of
            Film Commission activity.


CAB-250602-REP-EC                                                               43
5 INWARD INVESTMENT

5.1 Implement year 3 of the Swansea Bay Partnership Business Plan. This year focus
    on integration of the SBP‟s activities with the WDA‟s pan Wales activities,
    specifically with the Business Wales campaign. Outputs to be delivered are: 423
    new jobs in the Swansea Bay area, 134 new leads, 48 new Key Business Influencer
    contacts and 6 press releases.
5.2 Through Neath Port Talbot activity create 60 new jobs from 2 projects, and by
    networking, deliver 18 new leads. Work with local companies to extend the
    Ambassador Link programme.
5.3 Work with the Baglan Energy Park team to attract at least one project to the site.
    Integrate Baglan Energy Park promotional activity with SBP and Business Wales
    activity and specifically focus on Key Business Influencer events and Exhibitions.
5.4 Work with Business Support Section to help local companies expand in the
    County Borough.
5.5 Keep promotional materials under review and develop new materials including
    some presentational materials.
5.6 Further develop Neath Port Talbot inward investment web pages and work with
    IT section to develop a system to monitor effectiveness and traffic to the site.

6 ENTREPRENEURSHIP

6.1 Sandfields Young Business Centre
    6.1.1. To maintain 100% occupancy rate at Sandfields Young Business Centre
           (Phase 1).
    6.1.2. To increase usage of the existing Conference Room.
    6.1.3. To develop Phase Two of the Sandfields Business Centre for occupation in
           late summer 2003. (Subject to acquiring European funding).
    6.1.4. To undertake a marketing campaign in early 2003 for Phase Two units,
           working in association with Business Connect and Prince‟s Trust Business.
    6.1.5. To review the operation of the Sandfields Young Business Centre‟s
           cafeteria in the light of the development of Phase 2.
6.2 Young Enterprise
    6.2.1. To maintain and if possible, exceed the number of Young Enterprise
           companies operating in Neath Port Talbot.
    6.2.2. To encourage all eleven secondary schools to take part in Young
           Enterprise.
    6.2.3. To aim for maximum participation in “Tomorrow‟s Entrepreneurs”, i.e.
           eleven teams of 8 pupils.
CAB-250602-REP-EC                                                             44
6.3 Swansea Bay Youth Challenge Awards - To increase awareness of, and number
    of, entrants for all categories of the Youth Challenge Awards.
6.4 Women in Business
    6.4.1. To support and promote 12 two-day workshops to encourage the
           development of more female entrepreneurs through the Chwarae Teg
           organisation, and in particular, the Objective 1 and WDA funded Women‟s
           Enterprise Wales project.
    6.4.2. To undertake initial planning for the Wales Women in Industry Lunch, one
           of the key events of Swansea Bay Industry Week planned for late 2003.
           During the early part of 2003, preparations will be made to seek
           sponsorship for the event and also to further develop the Women in
           Business database.
6.5 Crynant Business Centre
    6.5.1. In conjunction with the Dulais Valley Partnership, to re-establish links with
           local businesses in order to encourage business development.
    6.5.2. To maintain current levels of Adult IT Training within Conference Room
           run in conjunction with Dove Workshops and increase usage of the newly
           established IT drop-in sessions.
    6.5.3. To increase usage of Conference Room by local businesses.
    6.5.4. To promote entrepreneurship among Young People in the Dulais Valley via
           Young Enterprise.

7 TRAINING AND SKILLS DEVELOPMENT

7.1 Provide work based learning opportunities in Information and Communications
    Technology (ICT) for 100 young people through ELWa funded programmes at
    ITEC Neath Port Talbot.
7.2 Encourage continuous improvement of the provision at ITEC in line with the
    ESTYN framework.
7.3 Establish an ICT learning facility at the Sandfields Young Business Centre.
7.4 Collaborate with the Lifelong Learning Service in continuing to meet learning
    outcome and employment targets agreed within ELWa contracts.
7.5 Encourage the utilization of ITEC facilities for staff development both within the
    authority and amongst local organizations.
7.6 Consolidate and take forward the partnership working of the New Deal
    Consortium for the benefit of those seeking employment.
7.7 Continue to provide training and employment opportunities through the delivery
    of the New Deal Environmental Task Force and New Deal 25 Plus.
CAB-250602-REP-EC                                                                 45
7.8 Collaborate in the activities of the Community Consortium for Education and
    Training (CCET) in ensuring a comprehensive and co-ordinated post-16
    education and training provision.
7.9 Encourage a co-ordinated approach for community-based organizations in seeking
    funding sources.
7.10 Assist in the continuing development of the Neath Port Talbot New Learning
     Network.
7.11 To stimulate temporary transitional employment opportunities with training for
     the long-term unemployed to substantially increase employability, and be of direct
     and valued benefit to communities. This will be achieved through the
     establishment of an Intermediate Labour Market (ILM) Partnership within the
     County Borough area, with opportunities becoming available from January 2003.


8    URBAN AND COMMUNITY REGENERATION

8.1 Port Talbot Town Centre
    8.1.1 Promote the enhancement of commercial properties by promoting at least
          five property refurbishments in the town centre through the Commercial
          Improvement and Town Improvement Grant schemes.
    8.1.2 Complete the installation of 3 pieces of public art for sites within the town
          centre.
8.2 Aberafan Seafront
    Take forward the Aberafan Seafront Regeneration Programme by working as part
    of the Seafront Design Team in the implementation of the following schemes.
    8.2.1 Completion of the redevelopment of the paddling and boating pool areas
           to provide a high quality water-based play area (Aquasplash).
    8.2.2 Provide funding to assist with the improvement of two properties through
           the Prominent Buildings Grant.
    8.2.3 Provide a new/refurbished toilet block.
    8.2.4 Undertake information and facility improvements in order to achieve
           Seaside Award status by 2003.
    8.2.5 Support the Seafront Targeted Arts Initiative in partnership with Cywaith
           Cymru/Artwork Wales and NSSR, to develop a high standard and themed
           approach to all new development and improvement work.
8.3 Sandfields
    8.3.1 Provide financial and other assistance to support the community
          regeneration work of New Sandfields Sustainable Regeneration Ltd.
    8.3.2 Work with community organisations and local residents to continue the
          Sandfields Greening Initiative.

CAB-250602-REP-EC                                                             46
8.4 Dulais Valley
    8.4.1 Actively market Nant-y-Cafn Business Park as a site for inward and local
          investment.
    8.4.2 Provide financial and other assistance to support the community
          regeneration work of the Dulais Valley Partnership and Dove Workshop.
    8.4.3 Develop use of the facilities at the Crynant Business Centre to serve the
          employment, training and business development needs of the Valley.
    8.4.4 Work with Dove Workshop to promote and develop the on-lining the
          community project in conjunction with its role as the main centre in the
          Dulais Valley for the New Learning Network.
8.5 Neath Town Centre
    8.5.1 Take a leading role in the running and development of the Neath Town
          Centre Forum.
    8.5.2 Provide funding, management and administrative support for the Neath
          Town Centre Manager.
    8.5.3 Commence the second phase of the refurbishment of the Multi Storey Car
          Park to provide a more modern, safe and user-friendly facility.
    8.5.4 Work with the private sector to achieve the successful development of the
          Gwyn Walk scheme.
    8.5.5 Implement the package of transportation measures agreed under the Neath
          Traffic Review.
    8.5.6 Commence work on the first phase of a town centre enhancement
          programme to upgrade the approaches to Neath town centre including the
          environment of Windsor Road.
8.6 Amman and Swansea Valleys
    8.6.1 Provide joint funding with Powys and Carmarthenshire County Councils
          and the WDA, to support the work of the Amman & Swansea Valleys
          Regeneration Partnership Development Officer.
    8.6.2 Work with the other members of the Partnership Forum to implement the
          strategy for the regeneration of the Partnership area – Agenda for Change.
    8.6.3 Secure Objective 1 funding and commence work on a third phase of
          development at Gurnos Industrial Estate comprising infrastructure works
          and the construction of four 230 square metre factory units.
    8.6.4 Provide financial and other assistance to support the community
          regeneration work of Amman Valley Enterprise and Ystalyfera
          Development Trust.
8.7 Upper Afan Valley
    Provide financial and other assistance to support the community regeneration
    work of the Upper Afan Forum.
CAB-250602-REP-EC                                                           47
8.8 Community Initiatives
    8.8.1 Work with the communities designated under the National Assembly‟s
          Communities First Initiative, in conjunction with other public, private and
          voluntary organisations to develop a strong programme of community-
          based economic and social projects.
    8.8.2 Provide, within the resources available, financial and other assistance to
          community organisations involved in local economic development activities
          including the establishment and development of credit unions including:
          a) Afan Valley Forum
          b) Amman Valley Enterprise
          c) Dove Workshop
          d) Dulais Valley Partnership
          e) Glyncorrwg Ponds Co-operative Ltd
          f) Glynneath Training Centre
          g) New Sandfields Sustainable Regeneration Ltd
          h) Tonmawr 2000
          i) Ystalyfera Development Trust.
    8.8.3 To support at least 6 community economic initiatives through the
          Community Enterprise Development Grant Scheme.
    8.8.4 Provide, within available resources and in conjunction with other partner
          organisations, assistance to other community groups in pursuance of local
          economic initiatives.


9.   IMPROVING THE ENVIRONMENT AND
     ENVIRONMENTAL PERFORMANCE

9.1 Local Commercial Improvement and Town Improvement Grant - Within
    the resources available, provide grant assistance towards upgrading building
    frontages in the following designated areas: Port Talbot town centre; Taibach;
    Margam; Abergwynfi; Blaengwynfi; Aberafan; Cwmafan; and Cymmer.
9.2 Neath Town Centre Conservation
    9.2.1 Adopt a Conservation Plan and Delivery Strategy based on the review
          undertaken in 2001/02.
    9.2.2 Implement the statutory and other actions arising from the Conservation
          Plan including revisions to the Conservation Area boundaries.
    9.2.3 Adopt the Conservation Plan as supplementary planning guidance.
    9.2.4 Co-ordinate application under Cadw‟s Historic Building Grant for the
          comprehensive refurbishment of the Old Town Hall.
    9.2.5 Prepare for the reintroduction of Town Scheme Grant in 2003/04.
    9.2.6 Secure the funding for the refurbishment of the Gwyn Hall.
CAB-250602-REP-EC                                                            48
9.3 Building Improvement Grants –Complete the review of assistance given to
    commercial properties under the various programmes available with a view to
    rationalising the current grant regimes.
9.4 Work with the Vale of Neath and Swansea Valley Integrated Waterway
    Regeneration Partnership to maximise the benefits of the Swansea, Neath and
    Tennant Canals to the development of the local economy.
9.5 Environmental Improvement Programme - Identify priorities within               the
    landscape and economic development strategies for the county borough,         and
    secure funding for projects that address specific, locally identified need,   and
    implement a phased programme of works that will include new townscape         and
    landscape improvement projects in:
    (a) Sandfields
    (b) Jersey Marine (A483)
    (c) Baglan (A48)
    (d) Neath town centre and approaches
    (e) Aberafan Seafront
    (f) Briton Ferry
    (g) Valleys of Neath Port Talbot.
9.6 Work with Arena Network, the WDA and others to implement the targeted
    environmental action programme for industrial estates and SMEs within the
    county borough, including the formulation of a scheme for the enhancement of
    the Neath Abbey Industrial Estate and commencement of a first phase of
    implementation.
9.7 Groundwork Neath Port Talbot – Provide financial assistance to Groundwork
    Bridgend and Neath Port Talbot and work closely with the Trust in the
    preparation and implementation of its rolling three-year programme.
9.8 Derelict Land Reclamation Programme
    9.7.1 Identify priorities within the Derelict Land Reclamation Programme for the
          County Borough and continue to prepare and implement a phased
          programme of works that will include the following projects:
          a) Darren Colliery, Trebanos - completion of second and commencement
              and completion of third and final phases of reclamation works;
          b) Ffald y-dre Colliery, Resolven - completion of site investigation study;
          c) Port Talbot Gas Works – completion of ground investigation study.
          d) Middle Mine, Tonmawr – completion of outstanding landscaping works
              and scheme to repair and make safe the Scheduled ventilation flue.
    9.7.2 Continue to work with the private sector and the WDA to achieve remediation
          projects in pursuit of safety, economic, social and environmental objectives.
    9.7.3 Work with the Coal Authority and other relevant agencies to promote
          remediation and reclamation projects within the County Borough.
CAB-250602-REP-EC                                                           49
ECONOMIC           DEVELOPMENT              EXPENDITURE                     Part                Part
2002/03                                                       Revenue      Fund     Capital    Fund
                                                                 £         Source     £        Source

   ECONOMIC DEVELOPMENT UNIT CENTRAL                            143,060
   OPERATING COSTS
   BUSINESS SUPPORT AND RESEARCH

   Running Costs                                                189,400

   Business Support
      Business Connect                                          111,800               25,000
      Financial Support Schemes:
      - NPT Loan/Grant Fund (incl. Business Start Up Grant)                          300,000     b
      - Commercial & Town Improvement Grant                                          110,000     c
      - Community Enterprise Grants                                                   10,000
      Environmental Innovation and Competitiveness                5,000
      Source Baglan Project                                      25,000
      Baglan Energy Park Job Shop                                20,000
   Industrial Sites and Workshops                             (174,335)
   Regional Policy Initiatives
      Coalfield Communities and Steel Action
      Chwarae Teg                                                 5,300
      West Wales Chamber of Commerce                              3,000
      West Wales Exporters                                          200
                                                                     25
   MARKETING INWARD INVESTMENT AND
   TOURISM
                                                                102,505
   Running Costs

   Inward Investment
                                                                 53,000
       Marketing and Promotion
                                                                                    710,000
       Inward Investment/Business Growth Fund
                                                                 30,000
       Baglan Energy Park Marketing

   Tourism Development
       Tourism Information Centres/Points                        23,975
       Marketing and Promotion                                   40,530
       Tourism Accommodation Grant                                                    20,000     e
       Afan Forest Park TGA Manager                               5,000
   TRAINING
   ITEC Neath Port Talbot                                       278,000
   Other Training Support
         DOVE Workshop                                           36,700
         Glynneath WEP                                           35,500
   INCOME
   ITEC Neath Port Talbot                                      (278,000)      f
   Publications                                                    (240)
   Rents                                                        (25,170)




CAB-250602-REP-EC                                                                      50
                                                          Revenue      Part    Capital     Part
                                                                      Fund                Fund
                                                             £        Source     £        Source
  EUROPE

   Running Costs                                             65,790

   Special Project Funding
       Economic Development                                  15,000
       European Initiatives                                  15,000
   URBAN AND RURAL REGENERATION

   Running Costs                                            164,005

   Port Talbot Partnership Challenge
   - Town Centre Enhancement Schemes                                             38,000    bg
   - Aberafan Seafront                                       25,690             838,500    hc
   - Baglan Energy Park Gateway 2 Development                                   185,000    bh
   Neath Town Centre Renewal Strategy
   - Neath Town Centre Manager                               13,500
   - Neath Town Centre Conservation                                              5,000
   - Town Centre Enhancement Schemes                                           649,000
   Llandarcy Redevelopment                                   20,000                         d
   Briton Ferry Regeneration                                                    194,000
   Amman and Swansea Valleys Regeneration Partnership
   - Development Worker                                       6,000                         i
   Community Regeneration Fund
   - Ystalyfera Development Trust                            23,240
   - Dulais Valley Partnership                               22,500
   - Amman Valley Enterprise                                 23,000              32,750
   - Port Talbot YMCA Foyer Scheme                           15,000
   - Swansea Canal Society                                                        2,250
   - Upper Afan Valley Forum                                 18,500
   - New Sandfields                                          12,432               5,000
   - Guiding Hand Association                                23,000
   - Neath CAB                                               12,000
   - Awel Aman Tawe                                          10,000
   - Cwmafan YWCA                                            11,000
   - NPT Council for Voluntary Service                       16,000
   - DOVE Workshop                                            8,000
   - Glynneath WEP                                           23,000              15,000
   - Glyncorrwg Ponds (Youth Worker & Training Co-ord.)      18,500
   Environment Programme                                                        519,000
   Neath Canal – Tonna Lock                                  30,000
   Neath Port Talbot Groundwork Trust                        60,000
   Land Reclamation Programme
   - Darren Colliery                                                             85,000     c
   - Cynonville                                                                  30,000     c
   - Port Talbot Gas Works                                                       50,000     c
   - Ffald-y-dre                                                                 47,000     c
   - Middlemine                                                                  12,000     c
   - Pelenna Ventilation Flue (WDA/Cadw)                                         40,000     c
   - Nantewlaith Tip                                                             30,000     c


CAB-250602-REP-EC                                                                 51
Key - Part Fund Source



a Grant to community sector organisation under the authority‟s Community
Regeneration Fund.



b Part funded by European Structural Funds



c Part or wholly funded by the Welsh Development Agency



d Part funded by Cadw



e Part funded by the Wales Tourist Board



f Income generated through operation of ELWa training contracts



g Part funded by the Arts Lottery



h Part funded by National Assembly Local Regeneration Fund



i Part funded by NPT Environ Aid (Landfill Tax Credits scheme)




  CAB-250602-REP-EC                                                        52
Draft Review of Action Plan Implementation 2001-02: 24.06.02


                                                               APPENDIX C




   NEATH PORT TALBOT ECONOMIC DEVELOPMENT STRATEGY
                       2002 - 2005



                      REVIEW OF ACTION PLAN 2001- 2002




Directorate of Environment and Consumer Services
Neath Port Talbot – Investing in Enterprise

CAB-250602-REP-EC                                                      53
Draft Review of Action Plan Implementation 2001-02: 24.06.02

REVIEW OF ACTION PLAN IMPLEMENTATION 2001/02


Ref. Action Plan 2001/02                                                             Action Taken and Outputs Achieved

1. EUROPEAN AFFAIRS

1.1   Develop the Neath Port Talbot Local Action Plan Partnership to derive the      The Neath Port Talbot Partnership continues to operate according to
      maximum benefit for the County Borough from European Structural                Wales European Funding Office guidelines, meeting regularly on a monthly
      Funds through the West Wales and the Valleys Objective 1 Programme.            basis. 23 Objective 1 projects have been approved locally, each of which
                                                                                     was submitted following consultation with and endorsement from the
                                                                                     Partnership, in accordance to the scope and aims identified within the
                                                                                     Local Strategy. The total grant approved for local Neath Port Talbot
                                                                                     projects as of the end of March 2002 was £6,637,203 towards total project
                                                                                     costs locally of £16,414,156.
1.2   Provide the Lead Body function to the Neath Port Talbot Local Action           As Secretariat, the European Office acts on an advisory basis to the
      Plan Partnership.                                                              Partnership and represents the Partnership in advising potential project
                                                                                     applicants. The European Office provides this Secretariat function in
                                                                                     accordance with guidelines issued by the Welsh European Funding Office.

1.3   Maintain a rapid response information service on European funding              Information relating to European funding deadlines was circulated on an
      deadlines to Directorates within the local authority and to provide guidance   ad hoc basis to relevant contacts within the authority, as part of the rapid
      on applications.                                                               response information service. Guidance on applications was provided on
                                                                                     the same basis, particularly in terms of Objective 1 project development.

1.4   Ensure that the flow of European policy and information services from the      The European policy and information service was maintained via the
      European Office to directorates within the authority is maintained and         regular distribution of relevant information to Directorates within the
      regularly reviewed.                                                            authority. A review of the information service was undertaken in July 2001
                                                                                     to determine the European information requirements within the authority.

1.5   Produce 6 editions of 'Neath Port Talbot EUROFOCUS and briefings as            Whilst only 5 editions of Eurofocus were produced during the year, one
      appropriate.                                                                   edition entitled „An Applicant‟s Guide to Objective 1‟ was an extended
                                                                                     issue in terms of content and circulation. Other editions contained
                                                                                     information on relevant, topical information and were circulated to
                                                                                     recipients identified as part of the information service review.
CAB-250602-REP-EC                                                                                                                                                   54
Draft Review of Action Plan Implementation 2001-02: 24.06.02
1.6    Research and develop transnational links and networks in support of local   Current and potential transnational links were developed and researched as
       authority activities, and provide guidance on applications and              appropriate. Details of potential transnational partnerships were circulated
       implementation.                                                             and work began in developing the Neath Port Talbot County
                                                                                   Borough/Cork County Economic Development partnership, which was
                                                                                   formally signed in November 2001. The potential of emerging funding
                                                                                   initiatives such as INTERREG IIIB are to be researched and developed.


1.7    Continue to provide support and assistance to the implementation of the     The authority‟s Economic Development Unit continues to provide support
       EDIMAR (Economic Development in Maritime Regions) programme.                and assistance to the implementation and promotion of the EDIMAR
                                                                                   project.


1.8    Hold, or assist in, the presentation of workshops or seminars on European   The European Office held 2 workshops and assisted in 5 additional
       issues.                                                                     workshops/presentations in relation to the Objective 1 programme. The
                                                                                   European Office also played a significant role in organising the 3rd Annual
                                                                                   Wales European Information Network seminar in February 2002.


1.9    Liaise with external agencies and organisations on European Union           Links with external agencies such as the Wales European Centre (WEC)
       membership matters that could have a positive impact on the County          were maintained and developed further as a result of a study visit to meet
       Borough.                                                                    representatives from WEC, the European Commission and other
                                                                                   European Institutions, which took place in November 2002. The
                                                                                   European Office continues to provide relevant information to
                                                                                   organisations such as the Foreign and Commonwealth Office, MEPs and
                                                                                   organisations relating to Objective 1 relating to their work as it concerns
                                                                                   the County Borough in general.


1.10   Work with the Library Services to ensure that the European Public           The EPIC network was officially re-launched in May 2001. The aim of this
       Information Centres (EPIC) are an effective means of communicating          event, which was held in the Aberafan Shopping Centre, was to raise public
       information to the general public about European Union affairs.             awareness of the network and to promote it as an effective source of
                                                                                   European information. The event received newspaper and radio coverage,
                                                                                   attracting interest to the Network and raising local awareness of European
                                                                                   issues generally.


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2. BUSINESS SUPPORT
2.1 Financial Assistance
2.1.1 Neath Port Talbot Loan and Grant Fund – Assist in the creation or 43 companies were assisted, creating and safeguarding 190 jobs through the
      safeguarding of a minimum of 100 jobs through support under the scheme. provision of loan and grant funding.
2.1.2   Business Start Up Grant – support up to 100 new start-ups. The target is The scheme, which has been part funded since October 2001 under the
        dependent on extra funding being secured from the Objective 1 Objective 1 Programme, has supported 103 start-ups.
        Programme.
2.1.3 Inward Investment Grants – Assist in the creation of up to 100 jobs 1 Inward Investment project and 6 indigenous companies were supported
      using discretionary assistance.                                     from the Inward Investment/Economic Development Fund creating and
                                                                          safeguarding 184 jobs.
2.1.4 Community Enterprise Grant Scheme – To support at least 6 Support offered to 6 projects under this scheme with a seventh pending
      community economic initiatives through the scheme.        determination by Panel; two of these projects have had to decline offers
                                                                due to adverse developments outside the applicants‟ and funders' control
2.1.5 To continue to raise awareness of the financial products available to The appointment of an Account Manager has strengthened the service to
      companies via the Account Management Group.                           indigenous companies. A number of presentations have been made with
                                                                            our partners to raise awareness of financial support programmes (see
                                                                            2.2.3.).
2.1.6 Consider extending support under the Loan & Grant Scheme to assist A successful bid under the European Objective 1 Programme has enabled
      larger companies employing up to 75.                               the authority to increase its support as well as assist larger companies
                                                                         employing up to 75.
2.1.7 Continue to work with the WLGA on the development of a new Tier 3 A new Tier 3 Grant has been introduced following pressure from the local
      Grant Scheme for Wales, whereby local authorities would act as the agents. authorities. The regional office of the National Assembly for Wales will
                                                                                 administer this new Investment Grant.
2.1.8 Provide priority support for the formation and expansion of SME‟s within The Communities First programme has not yet reached the stage of project
      those areas of particular need identified within the Communities First implementation.
      programme.
2.2 Business Information
2.2.1 Regularly update and circulate the Industrial and Commercial Property The document is updated on a regular basis. Advice on property issues is
      Register.                                                             given to Business Connect and other bodies.
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2.2.2   Publish a new Business Directory in conjunction with Burrows Technical difficulties meant there was a delay in publishing the new
        Communications Ltd, a major publishing group, for launch in October Directory. These have now been overcome and the 2002 edition is readily
        2001. The 2001/2002 Directory will also be available in a CD Rom available.
        version.
2.2.3 Continue to prepare and update information on the county borough              The Economic Profile is updated on a regular basis. A number of sessions
      including the Economic Profile and Guide to Levels of Business Support.       to raise awareness of new programmes have been undertaken during the
      A range of new products and restructuring of elements of the business         year. With changes to the Business Support network being implemented, it
      support network will need to be resolved before the Guide to Grants and       was decided not to update the Guide to Grants & Loans until clarification
      Loans is updated.                                                             of the new network was received. An updated version of the Guide to
                                                                                    Grants & Loans will be published in 2002.
2.2.4 Review the publication of the Business Bulletin in order to raise its         A new Business Bulletin format was introduced in the early part of 2002
      relevance as a tool for publishing the levels of support available from all   making it more relevant to the needs of the business community.
      Business Support Bodies.
2.3 Property Management
        Work to secure improvements in the lettings and performance of the The overall occupancy rate increased from 76% in 2000/01 to 80% in
        authority's industrial property portfolio to achieve Best Value.   2001/02, giving increased income and job creation.

2.4 Business Initiatives

2.4.1   Assist local companies to realise their expansion plans, identify new The authority continues to work in partnership with Business Connect to
        trading opportunities and to identify finance in order to create new jobs help companies realise their potential. New trading opportunities are
        and enhance competitiveness.                                              identified through participation in the transnational EDIMAR Project and
                                                                                  the West Wales Exporters Association.
2.4.2 Seek to improve the level of service given to local companies who             Meetings take place on a monthly basis to exchange information and
      participate in the Integrated Account Management System.                      advice. The service has been strengthened through the appointment of an
                                                                                    Account Manager. Approximately 140 companies within the County
                                                                                    Borough receive this service.
2.4.3 Business Environment Co-ordinator – in partnership with the WDA and           £6,000 contribution provided for the initiative in 2001/02. Business
      Arena Network, work closely with a new Co-ordinator to assist SMEs            Environment Co-ordinator appointed by Arena Network and an Industrial
      located within the county borough area, to improve their environmental        Estate Prioritisation Exercise undertaken in order determine where
      management systems, reduce the detrimental environmental impacts of           resources should be initially targeted.
      their operations and to improve their competitiveness through associated
      cost savings.

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2.4.4 To continue to participate in the implementation of the SME Development           Two Inter-Trading Events have been organised in Cuxhaven
      Plan of the EDIMAR Programme. Two Inter-Trading Events are planned                 (Germany) and Swansea Bay. These were aimed at helping SMEs
      and a database containing details of local companies seeking to export or          develop export and joint venture opportunities. 12 local companies
      develop joint venture opportunities will be completed.                             have benefited from subsidised travel to inter-trading events organised
                                                                                         by our European partners, while 39 Neath Port Talbot companies
                                                                                         participated in the Swansea Bay event.
                                                                                        A SME database containing details of local companies with an interest
                                                                                         in exporting or developing joint venture opportunities has been
                                                                                         completed.

2.4.5 To open the Job Shop at the entrance to the Baglan Energy Park to assist       In excess of 600 people have secured work through the Job Shop with
      contractors in engaging local labour, and through the Source Baglan            approximately 60% being Neath Port Talbot residents. £16m of work has
      Initiative, advise contractors of local services available from businesses     been secured for local businesses from the construction of the gas-fired
      located in the county borough and surrounding areas.                           power station.

2.4 (A) New Business and other Initiatives not referred to in 2001/02 Action Plan

       To assist the National Assembly for Wales in the distribution of financial    45 applications were evaluated and assessed in partnership with the Finance
       assistance to businesses affected by the foot and mouth outbreak.             Department. £286,000 of assistance was distributed to local companies in 2
                                                                                     tranches.

       Action Team for Jobs                                                          Assisted Job Centre Plus in the establishment of the scheme in deprived
                                                                                     areas of the county borough to help excluded groups back into the labour
                                                                                     market.

2.5 Redundancy Response Programme

       Continue to lead the Local Taskforce of Agencies established as a response    Extra resource secured for the area and a service to redundant workers has
       to redundancy announcements at Corus, and provide an input, through the       been put in place. Efforts to secure resources continue. A new Advanced
       Chief Executive and Leader, into the All Wales Taskforce established by the   Technology Centre ECM2 is being established by the WDA on the former
       National Assembly for Wales.                                                  Corus Research site at Margam.


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2.6 Business Promotion

2.6.1   Provide support for Swansea Bay Industry Week 2001 (Monday 19th                   The Objective One bid was withdrawn due to time constraints. However,
        November – Friday 23rd November) including representation on the                  more than £100,000 was raised in sponsorship to fund Industry Week.
        Steering Committee and organising specific events during the Week. A              Neath Port Talbot continued to be an active and prominent partner. More
        substantial expansion of activities will be sought if a current Objective 1 bid   than 3,000 people took part in 21 events during the Week. Neath Port
        is successful.                                                                    Talbot organised the Youth Challenge Awards and the Wales Women in
                                                                                          Industry Lunch. The Lunch was organised in conjunction with the City &
                                                                                          County of Swansea, and 230 businesswomen and men from across South
                                                                                          Wales attended.

2.6.2 To continue to support the Neath Port Talbot Business Club and the West             Administration support to both organisations has continued. There have
      Wales Exporters Association in order to improve local networking, raise             been 3 meetings of the Neath Port Talbot Business Club and 9 of the west
      awareness of business support products and issues and exploit export                Wales Exporters Association.
      opportunities.

2.7 Lobbying

        The authority will continue in its role of lobbying on issues relating to the     CCC Wales is working with the National Assembly for Wales to examine
        rundown of the coal and steel industry. The Coalfields Community                  the needs and problems in former coal areas. Substantial progress has been
        Campaign is organising a major conference highlighting the problems the           made on the Miners Pension Fund Surpluses. Steel Action continues to
        industry is facing and to call for the establishment of a Taskforce based on      influence Government policy, particularly on assistance for areas affected
        the model already operating in the English Coalfields. CCC Wales Region           by the Corus job losses.
        will also lobby to secure new and additional funding for the Coalfields
        Regeneration Trust and on issues such as pension fund surpluses and
        compensation issues.

3. BUSINESS INFRASTRUCTURE

3.1     Baglan Energy Park – complete the reclamation and provision of Work completed in August 2001. Land being actively marketed,
        infrastructure on approximately 200 acres of land under the second phase particularly for large scale manufacturing industry.
        of development.

3.2     Baglan Energy Park Speculative Factory Development – complete the Construction of 50,000 sq. ft. factory unit - Astral Court - approaching
        construction of a second high specification manufacturing factory unit on completion. £1.31million Objective 1 and £1.76 million LRF funding
        Phase 1 of the Energy Park.                                               secured.
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3.3    Llandarcy – work with BP and the WDA to achieve a successful                 Feasibility study completed and agreement reached to proceed with the
       redevelopment/re-use of the Llandarcy refinery site.                         development of a new community based the “Urban Village” principles of
                                                                                    high quality mixed-use development.
                                                                                    Environment Agency has received planning approval to construct a new
                                                                                    regional HQ at the site.
                                                                                    Application for the first phase of housing development has been
                                                                                    submitted.
3.4    Port Talbot Industrial Estate – work with Corus, ABP and the WDA to          WDA has now taken ownership of the Industrial Estate and the Estates
       upgrade and secure the full development of the Estate.                       Section of the authority is managing it on their behalf.
3.5    Neath Abbey Freight Terminal – work with the WDA and private sector First phase reclamation and remediation scheme prepared. Project
       partners to secure commencement of the first phase of remediation and deferred due to lack of current commercial viability.
       redevelopment of the area based on an expanded railhead and local
       warehousing and distribution facility.
3.6    Gurnos Industrial Estate – secure Objective 1 funding and commence Scheme supported by Local Objective 1 Partnership. Application to be
       work on a third phase of development comprising infrastructure works and submitted to WEFO March 2002. Scheme delayed whilst funding options
       the construction of four 230 square metre factory units.                 investigated.
3.7    Sandfields Business Centre – undertake initial design work and explore Scheme prepared and supported by Local Objective 1 Partnership.
       possible funding opportunities to secure a second phase of development. Application for Objective 1 and LRF grant to be submitted to WEFO
                                                                               spring 2002.
3.8    Glynneath Industrial Estate – complete the refurbishment of the estate Main refurbishment and security works complete. Minor highways works
       with the aid of Objective 1 funding, including improvements to the access to be completed April 2002.
       road, upgrading of units and the provision of security fencing.
3.9    Explore other opportunities to upgrade existing land and properties and Work undertaken with WDA and others to explore development
       provide new business accommodation utilising European and other opportunities, including the Broadband Technium and Sustainable Energy
       funding sources.                                                        Centre on Baglan Energy Park and the Dynefor Foundry Site at Neath.
4. TOURISM
4.1 Promotion/Information Provision
4.1.1 Promote the County Borough as a tourist destination locally, nationally and   Continued involvement in Swansea Bay Guide (120,000 copies distributed)
      overseas through the two Wales Tourist Board Area Brochures, the              and Heritage Breaks Brochure (80,000 copies distributed) The Southern
      Southern Wales Guide and the Council‟s own Neath Port Talbot Visitor          Wales consortium has now ceased. The Neath Port Talbot Visitor guide
      Guide.                                                                        was produced with 16,000 copies distributed.
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4.1.2   Support the Tourist Information Centre at Pontneddfechan and source Investigated possibility for funding, will revisit as action for 2002/3
        additional finance to undertake a refurbishment programme.
4.1.3   Further develop, monitor and evaluate the Council‟s Tourism web site to Worked closely with our IT Dept. who are monitoring the impact of the
        maximise the benefits of new technology.                                website. Further additions to the site completed e.g. Tourism strategy &
                                                                                conference guide.
4.1.4 Further develop the Neath Port Talbot Hoteliers web site and monitor and Website developed and training provided to members to make their own
      evaluate its effectiveness in achieving bookings                         changes to the site.
4.2 Research and Development
4.2.1 Continue to monitor the effect of the Tourism Industry on the local On going research model. Next report will be on the 2001 findings.
      economy through the STEAM model and report findings and trends to the
      appropriate Board.
4.2.2 Process at least 3 applications for the Accommodation Improvement Grant 3 applications processed drawing down £92,830 worth of project
      resulting in a minimum of £30,000 additional investment in the local expenditure against £15,000 of grant.
      accommodation sector.
4.3 Product Development
4.3.1 Monitor and evaluate existing specialist product material targeted at specific On-going evaluation conducted by Celtic Trail. TSWW will conduct critical
      niche markets, i.e. Celtic Trail, The Cordell Trail and the Parks and review of Parks and Gardens campaign in 2002
      Gardens of South West Wales Campaign.
4.3.2 Develop new product materials (including Walking, Cycling, Conference Eating out guide produced and distributed, conference guide incorporated
      Guide, Eating Out Guide) as set out in the Tourism Strategy.          onto the website. Walking and Cycling will feature in the TGA Programme
                                                                            2002 onwards
4.4 Partnerships
4.4.1   Prioritise and implement actions within the Tourism Strategy.               On going. Planned review in 2002/3.
4.4.2   Continue to work with the authority‟s private and public sector partners to Working with the New Regional Tourism Partnership for South West
        identify gaps within the infrastructure, which require development to meet Wales.
        market need.
4.4.3 Support the activities of the Neath Port Talbot Hoteliers Association and     Facilitated 4 meetings during 2001/2 and investigated the possibility of
      use the forum to inform the Association of local, regional and national       establishing a Neath Port Talbot Tourism Forum.
      developments.
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4.4.4 Continue to work with the authority‟s local and European partners to                On- going. Attended Trade Shows in Prague with other partners, also did
      deliver the tourism objectives of the EDIMAR programme.                             shopping centre promotions in Cork.

5. INWARD INVESTMENT

5.1    Implement the 2001/2002 Action Plan (part of a 3 year Business Plan) to            Year 2 of Swansea Bay Partnership Business Plan 2001 – 2004
       raise the profile of the Swansea Bay Partnership area and create 375               implemented. 132 new jobs created during 2001/2002 (577 new jobs
       leads over the three-year period of the Strategic Plan. This will be achieved      created over first two years of the SBP Business Plan Outputs from
       through a co-ordinated promotional programme including telemarketing               2001/2002 activity:
       (target: 75 leads), exhibitions (target: 120 leads), PR and advertising (target:
                                                                                          Telemarketing: 27 leads, Exhibitions: 37 leads for the SBP and 29 business
       50 leads), Key Business Influencer meetings (target: 80 leads) and an
                                                                                          leads for two local companies acting as ambassadors to the region at two
       Alumni Programme developed with the University of Wales, Swansea (50
                                                                                          exhibitions. These business leads have so far resulted in 20 new contracts
       leads). *
                                                                                          for local companies.
                                                                              Key Business Influencer events at Birmingham and Chepstow created 20
       *Nb: Alumni Programme is now to be delivered on an all-Wales basis and new contacts.
       is no longer included in the Swansea Bay Partnership Plan
                                                                              Overall. 116 new leads were created against a target of 125
                                                                                          In addition, Neath Port Talbot activity, i.e. helping local companies expand
                                                                                          their operations in the County Borough created another 85 new jobs.

5.2    Work with the Baglan Energy Park Team to attract at least one project to One development project attracted to Baglan Energy Park.
       the site. Undertake joint promotional activities including exhibitions and
       Key Business Influencer Meetings and implement the Ambassador Link
       Programme.

5.3    Update current promotional literature and develop new materials including          Updating of current literature (i.e. Brochure and inserts) ongoing.
       on-screen presentational material.
                                                                                          New presentational material using new media is being considered for
                                                                                          2002/2003. Not achieved during 2001/2002 due to HR issues.
                                                                                          CD Rom for Baglan Energy Park has been completed.

5.4    Develop the corporate web site to include Economic Development Economic Development web pages for NPT corporate web site
       Services and activities and create a new site within the current structure for established and to be monitored. New site created for inward investment
       inward investment purposes.                                                    purposes. Traffic to the site and content is to be monitored and reviewed
                                                                                      monthly during 2002/2003.

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6. YOUTH EMPLOYMENT
6.1   Maintain and, where possible, exceed the 70% occupancy rate at Sandfields   100% occupancy of the Centre was achieved during the year and a waiting
      Young Business Centre.                                                      list is now in operation.
6.2   Review the existing arrangements and prepare a new Business Plan for the    A review was undertaken. However, it was decided to postpone the
      Cafeteria service at Sandfields Young Business Centre.                      preparation of a new Business Plan.

6.3   Provide administrative and clerical support to the Young Enterprise in      Neath Port Talbot continued to support Young Enterprise by providing
      Schools Initiative.                                                         the secretariat for the Young Enterprise Board and acting as a point of
                                                                                  contact for activities. EDU staff also organised “Tomorrow‟s
                                                                                  Entrepreneurs”, a one-day business game for schools, the Young
                                                                                  Enterprise Area Final, the Annual Trade Fair and a Teachers‟ Business
                                                                                  Training Session.
6.4   Organise the Swansea Bay Youth Challenge Awards for 2001 as part of the     EDU staff organised the Swansea Bay Youth Challenge Awards
      activities of Swansea Bay Industry Week.                                    competition and presentation event. Nearly £10,000 was raised in
                                                                                  sponsorship for the competition to recognise achievements by young
                                                                                  people in 6 categories. 160 people including the 47 finalists attended the
                                                                                  presentation event at the Margam Orangery.

7. TRAINING AND SKILLS DEVELOPMENT
7.1   Provide work based training opportunities in Information and                During the period April 2001 – March 2002, 68 young people and 41 adults
      Communications Technology leading to National Vocational Qualifications     started on ELWa-funded training programmes managed and delivered by
      for up to 100 young people and adults through government funded             ITEC Neath Port Talbot.
      programmes at ITEC Neath Port Talbot.
7.2   Consolidate the good features and address the recommendations made in       Action Plan recommendations completed in October 2001.
      the ESTYN Inspection Report for ITEC Neath Port Talbot, through the
      implementation of the Action Plan.
7.3   Meet training and employment targets agreed with ELWa for programmes        Targets met satisfactorily for 2001-2002
      managed by ITEC and the Lifelong Learning Service.
7.4   Continue to provide facilities at ITEC for the employees of local           Facilities continue to be well utilised by authority staff and delegates from
      companies and of the authority to be trained in a wide range of computer    local organisations. IT network installation at ITEC upgraded in
      applications and communications technology.                                 November 2001.
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7.5     Work with the New Deal Consortium for Neath Port Talbot to ensure the         An ongoing feature of New Deal arrangements. Economic Development
        continuous improvement of the initiative in line with Employment Service      Unit is now responsible for the Environmental Task Force and New Deal
        performance measures.                                                         25+ contracts.
7.6     Work with Neath Port Talbot College to improve the skill base within the      The Community Consortium for Education and Training (CCET) is now
        area.                                                                         established with Economic Development representation on the main
                                                                                      Committee and sub-groups.
7.7     Assist in the development of a Community Consortium for Education and
        Training to ensure a comprehensive and co-ordinated approach to post-16
        provision.
7.8     Encourage a co-ordinated strategy for community-based organisations in Monthly meetings take place with the Neath Port Talbot CVS Objective 1
        seeking and applying for funding, particularly in relation to European Forum.
        sources.
7.9     Contribute to the successful development of the Neath Port Talbot New ITEC is a partner in the New Learning Network with representation on
        Learning Network in conjunction with partner organisations.                  main
                                                                                     Strategic group and sub-groups.
7.10    Provide support for training opportunities, particularly through support for £99,200 of revenue and £15,000 of capital grant was provided to
        community-based organisations including DOVE Workshop, Glynneath             community organisations specifically for training related activities. These
        Training Centre, Amman Valley Enterprise, Ystalyfera Development Trust, organisations are partners in the New Learning Network and are also able
        Dulais Valley Partnership and New Sandfields Sustainable Regeneration        to attract additional funding from this source.
        Ltd.
7.11    Work with partners in the development and implementation of a lifelong        An ongoing situation that features in current project development of the
        learning strategy for the upper Swansea Valley.                               CCET.
8. URBAN AND COMMUNITY REGENERATION
8.1 Port Talbot Challenge Strategy
8.1.1 Take action to support the WDA and BP Chemicals Ltd in the NPTCBC are members of the BEP Management Board and it sub-groups.
      implementation of Baglan Energy Park.                      See also 3.1 and 3.2 above.
8.1.2 Work with Corus, ABP and the WDA to upgrade and secure the full                 The Land Division of the WDA has now acquired estate and the authority
      development of the Port Talbot Industrial Estate.                               is managing the tenant portfolio.
8.1.3   Define a route for the Peripheral Distributor Road through the Port Detailed design has been completed and the Compulsory Purchase Order
        Talbot Industrial Estate, seek to bring it forward for early implementation published. Earliest likely start-date of April 2004 for Stage 1C.
        and ensure full co-ordination with the programme for the upgrading of the
        Estate.
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8.1.4 Promote the enhancement of commercial properties by promoting at least       3 properties received commercial grant approvals in the town centre,
      two property refurbishments in the town centre through the Commercial        resulting in a total expenditure on external building improvements of
      Improvement and Town Improvement Grant schemes.                              £85,000.

8.1.5 Commission 3 pieces of public of public art for sites within the town        Commissioning process, including public consultation, completed 2001.
      centre.                                                                      Two sculptures and one mosaic due for installation in April 2002.

8.1.6 Design and commence work on the first phase of implementation of public      £680,000 LRF grant secured for 3-year seafront development strategy.
      area enhancements at Aberafan Seafront through the redevelopment of the      “Aquasplash” construction commenced March 2002.
      paddling and boating pool areas to provide a high quality water-based play
      area.

8.1.7   Secure Arts Council funding to pay for the services of an artist to be £10,000 pa grant secured under the Arts Council for Wales‟ Targeted Arts
        retained in the Seafront design team.                                  Initiative for three years, in conjunction with Cywaith Cymru/Artwork
                                                                               Wales and NSSR Ltd. Artist appointed November 2001.

8.1.8 Provide financial assistance and support for New Sandfields Sustainable      £18,500 direct revenue support provided to NSSR Ltd, helping to support
      Regeneration Ltd in the development and implementation of community          a full time project director and administrative support.
      based economic, social and environmental projects.

8.2 Dulais Valley Strategy

8.2.1   Actively market Nant-y-Cafn Business Park as a site for inward and local Hyperlink to WDA property website provided from NPTCBC website.
        investment.                                                              Site also included in NPT industrial portfolio promotional literature.

8.2.2 Provide funding for the core staff of the Dulais Valley Partnership and      £22,500 direct revenue support provided to DVP helping to support two
      Dove Workshop.                                                               full time project workers and administrative support, and £46,700 to Dove
                                                                                   Workshop helping to support three full time management/administrative
                                                                                   staff and a part time volunteer recruitment officer.

8.2.3   Work with the Dulais Valley Partnership, Seven Sisters Community Agreement secured with the Community Council to proceed with the
        Council and other interested organisations to secure the redevelopment of conversion of the swimming pool to provide community provision and for
        the Cwmdulais Centre site for community social, leisure and economic the demolition of the Cwmdulais Centre.
        benefit.

8.2.4 Provide support and assistance to the Dulais Valley Partnership in the       Advice and assistance given in the running and development of the
      development and implementation of strategy programmes and projects.          Community Transport scheme.
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8.2.5 Develop use of the facilities at the Crynant Business Centre to serve the   Tenants occupy three offices; the cafeteria is run as a private business and
      employment, training and business development needs of the Valley.          the large conference room and small conference room used regularly for
                                                                                  computer training, meetings and seminar purposes. Valley businesses used
                                                                                  the conference room on more than 90 occasions. Business Connect uses
                                                                                  the conference room to meet clients from the Valley. The Centre is the
                                                                                  base for a Young Entrepreneurs Club.

8.2.6 Work with Dove Workshop to promote and develop the on-lining the            £46,700 direct revenue support provided to Dove Workshop helping to
      community project in conjunction with its role as the main centre in the    support two full time management staff, one childcare manager and a part
      Dulais Valley for the New Learning Network.                                 time volunteer officer. IT training provided by DOVE at Crynant Business
                                                                                  Centre for up to 10 students on 2 courses per term.

8.3 Neath Town Centre

8.3.1 Take a leading role in the running and development of the Neath Town        Regular meetings of the Forum and Steering Group have monitored
      Centre Forum.                                                               progress on implementing the agreed Business Plan. Achievements have
                                                                                  included an extension of the hanging baskets scheme, sponsoring the pilot
                                                                                  chewing gum removal scheme, introducing the Neath Business Forum
                                                                                  meetings between local traders and the Council and initiating the Neath
                                                                                  Traffic Review.

8.3.2 Provide funding, management and administrative support for the Neath        NPTCBC has committed £13,500 pa. and Neath Town Council £7,000 pa.
      Town Centre Manager.                                                        for the period ending April 2003. The authority provides office
                                                                                  accommodation, line management and administrative support for the
                                                                                  Town Centre Manager.

8.3.3   Commence the second phase of the refurbishment of the Multi Storey Car It was originally anticipated that a major part of these works would be
        Park to provide a more modern, safe and user-friendly facility.        funded as part of the Gwyn Walk development. Delays in this project and
                                                                               changed circumstances have meant that new funding arrangements for the
                                                                               car park refurbishment works have had to be secured and the project
                                                                               deferred for a start next year.

8.3.4 Work with the private sector to achieve the successful development of the   The authority and WDA have continued to seek to assist the developer in
      Gwyn Walk scheme.                                                           bringing forward the Gwyn Walk scheme, including the possibility of
                                                                                  linking the scheme with the civic centre site redevelopment.
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8.3.5 Continue with the implementation of a package of integrated                   A complete traffic review of the town centre has been undertaken, in
      transportation measures that will improve town centre accessibility,          conjunction with the Town Centre Forum. Following public consultation a
      including:                                                                    package of traffic management and other highway measures will be
        bus priority measures;                                                     implemented in 2002/03.
        introduction of Real Time Passenger Information for bus users;
        introduction of traffic management controls in the Parade on weekend
          evenings;
        upgrade facilities at the Milland Road Car Park;
        upgrade CCTV coverage within the Multi Storey Car Park.


8.3.6   Commence work on a first phase of a town centre enhancement Design on the first phase has been completed but implementation has been
        programme to upgrade the approaches to Neath town centre including the deferred to 2002/03, pending the outcome of the town centre traffic
        environment of Windsor Road.                                           review.


8.4 Amman and Swansea Valley Regeneration Partnership


8.4.1   Provide joint funding with Powys and Carmarthenshire County Councils NPT are active members of the Amman & Swansea Valleys Regeneration
        and the WDA, to support the work of a Partnership Development Officer. Partnership. The authority makes a £6,000 pa. contribution to the cost of a
                                                                               full time Partnership development worker.


8.4.2   To work with the other members of the Partnership Forum to adopt and Through its capital and service delivery programmes the authority is taking
        implement a strategy for the regeneration of the Partnership area – Agenda forward the Partnership‟s strategy and this is reported to and monitored by
        for Change.                                                                the meetings of the Partnership Forum. Particular projects include the
                                                                                   third phase of development at the Gurnos Industrial Estate (see below), the
                                                                                   New Learning Network, extension of the cycle network, and development
                                                                                   of Cwmdu Glen as a countryside recreation facility.


8.4.3   Secure a third phase of development at the Gurnos Industrial Estate.        Scheme supported by Local Objective 1 Partnership. Application to be
                                                                                    submitted to WEFO March 2002. Scheme delayed whilst funding options
                                                                                    investigated.


CAB-250602-REP-EC                                                                                                                                            67
Draft Review of Action Plan Implementation 2001-02: 24.06.02


8.5 Community Initiatives
8.5.1 Work with the following communities in conjunction with other public,       The authority, led internally by the Directorate of Social Services and
      private and voluntary organisations to develop a strong programme of        Housing, is working together with NPTCVS, public organisations and local
      community-based economic and social initiatives under the National          community groups and individuals to develop local Communities First
      Assembly‟s Communities First Programme:                                     Partnerships in each of the designated areas. In addition to the Ward-
      a) Upper Afan Valley                                                        based communities listed on the left, three sub-Ward communities have
                                                                                  been agreed by the Assembly at Brynbryddan/Penllyn in Cwmafan,
        b) Sandfields
                                                                                  Pantyffynon in Ystalyfera, and Fairyland in Neath and a “community of
        c) Dulais Valley                                                          interest” project agreed for the whole of the county borough on the theme
                                                                                  of domestic violence.
        d) Ystalyfera
        e) Neath/Briton Ferry
        f) Lower Brynamman
        g) Pelenna.
8.5.2   Provide, within the resources available, financial and other assistance to A total of £348,872 of Economic Development related funding (excluding
        community organisations involved in local economic development CEDG) was provided to the community/voluntary sector which assisted in
        activities including the establishment and development of credit unions the achievement of the following outputs:
        including:
                                                                                   - 26 permanent new jobs                - 93 jobs safeguarded
        a)      Amman Valley Enterprise                                            - £37,000 private funding levered - 4 new business start-ups
                                                                                   - 39 businesses advised                - 6 buildings
        b)      Dove Workshop
                                                                                      constructed/improved
        c)      Dulais Valley Partnership                                          - 2,043 people trained                 - 1,305 achieving qualifications
                                                                                   - 6 community groups established - 13 organisations funded
        d)      Glyncorrwg Ponds Co-operative Ltd
                                                                                   - £688,099 additional funding levered
        e)      Glynneath Training Centre                                          - 6,957 users of facilities/services funded
        f)    New Sandfields Sustainable Regeneration Ltd                         The Economic Development Unit has also provided advice and assistance
        g)    Tonmawr 2000                                                        to a wide range of community organisations and is represented as an
                                                                                  observer on the Boards of 4 community organisations
        h)    Ystalyfera Development Trust.
8.5.3 Provide, within available resources and in conjunction with other partner   £16,300 of Community Enterprise Development Grant provided to 4
      organisations, assistance to other community groups in pursuance of local   projects to assist local economic initiatives.
      economic initiatives.
CAB-250602-REP-EC                                                                                                                                         68
Draft Review of Action Plan Implementation 2001-02: 24.06.02
9. IMPROVING THE ENVIRONMENT




9.1     Local Commercial Improvement - Within the resources available,               £23,098 of grant has been awarded, triggering a further £54,000 of private
        provide grant assistance towards upgrading building frontages in the         sector investment.
        following designated areas: Port Talbot town centre; Taibach; Margam;
        Abergwynfi; Blaengwynfi; Aberafan; Cwmafan; and Cymmer.




9.2 Neath Town Centre Conservation




9.2.1   Within the resources available, provide grant assistance towards upgrading   One approval given but not proceeded with.
        building frontages in designated areas in Neath Town Centre.




9.2.2   Review the current management of the Conservation Areas and Town             Neath Town Centre Conservation Plan and Delivery Strategy
        Scheme and consider the establishment of Conservation Strategy for the       commissioned. Draft submitted in February. Final report to be completed
        areas.                                                                       in April 2000.




9.3     Building Improvement Grants – Undertake a review of assistance given         Review undertaken but not finalised pending advice awaited from the
        to commercial properties under the various programmes available.             National Assembly.
CAB-250602-REP-EC                                                                                                                                             69
Draft Review of Action Plan Implementation 2001-02: 24.06.02
9.4    Environmental Improvement Programme - Identify priorities within
       the landscape and economic development strategies for the county
       borough, and secure funding for projects that address specific, locally
       identified need, and implement a phased programme of works that will
       include new townscape and landscape improvement projects in:
                                                                                 a) This year has seen the completion of a £320,000 three-year programme
      (a) Sandfields
                                                                                    of enhancements for Dalton Road, Western Avenue and Fairway,
                                                                                    utilizing £145,000 of EU funding.
      (b) Jersey Marine (A483)
                                                                                 b) A483. Phases 3 and 4 of a £127,000 scheme of improvements
                                                                                    commenced in January 2002.
      (c) Baglan (A48)
                                                                                 c) A second phase of landscaping costing £73,000 commenced in January
                                                                                    2002 and a £57,000 soft landscaping scheme on the A4241 adjoining
                                                                                    the A48 commenced in March 2002.
      (d) Neath town centre and approaches
                                                                                 d) Design work undertaken. First stage implementation deferred to
                                                                                    2002/03.
      (e) Aberafan Seafront
                                                                                 e) Work commenced on the replacement of the boating and paddling
                                                                                    pool areas with a water-based “Aquasplash” play park. Work also
                                                                                    commenced on the provision of associated landscaped public car park.
      (f) Briton Ferry
                                                                                 f) Contracts let for the first phase of strategy projects, including the
                                                                                    commissioning of a public sculpture selected by a panel of local
                                                                                    residents following a public exhibition. Completion expected June
                                                                                    2002 at a total cost of £110,000.
      (g) Valleys of Neath Port Talbot
                                                                                 g) Insufficient budget to proceed with a scheme this year.


9.5   Commission a review of the Landscape Strategies for the Valleys of the Review commissioned and draft report prepared. Awaiting final report
      Dulais and Upper Afan Valleys, and work in conjunction with Forest from consultants.
      Enterprise and the WDA to secure landscape improvements within these
      two areas.


9.6   Work with Arena Network, the WDA and others to establish a targeted £6,000 contribution provided for the initiative in 2001/02. Business
      environmental action programme for industrial estates and SMEs Environment Co-ordinator appointed by Arena Network and an Industrial
      within the county borough.                                          Estate Prioritisation Exercise undertaken in order determine where
                                                                          resources should be initially targeted.
CAB-250602-REP-EC                                                                                                                                           70
Draft Review of Action Plan Implementation 2001-02: 24.06.02
9.7     Groundwork Neath Port Talbot – Work with Groundwork Wales, Proposal Document and first 3-Year Development Plan agreed by the
        Groundwork Bridgend, Bridgend County Borough Council, WDA, the Assembly, Groundwork and the two local authorities in October 2001.
        private sector and local community organisations to secure the NPT Groundwork office established at Baglan at the same time
        establishment of a Groundwork Trust covering the County Borough of
        Neath Port Talbot.




9.8 Derelict Land Reclamation




9.8.1 Identify priorities within the Derelict Land Reclamation Programme for the
      county borough and continue to prepare and implement a phased
      programme of works that will include projects at:
      e) Completion of land reclamation for the developments of Phases 1(b),       a) Work completed in August 2001.
           1(c) and 2 of the Baglan Energy Park;
        f) Completion of land reclamation at South Pit, Glyncorrwg;                b) Practical completion achieved March 2002. Total scheme cost of
                                                                                      £600,000.
        g) Design of the second phase of reclamation works at Darren Colliery.
                                                                                   c) Design completed and construction work on the £125,000 second
                                                                                      phase commenced on site February 2002 with completion scheduled
                                                                                      for June 2002.




9.8.2   Continue to work with the private sector and the WDA to achieve
        remediation projects at:
        a) Neath Canal;                                                            a) Assistance given to Neath Canal Navigation Company to prepare an
                                                                                      Objective 1 bid.
        b) Neath Abbey Wharf.                                                      b) Part of the joint private/public sector Client Group looking at land
                                                                                      reclamation and site remediation in preparation for the site‟s
                                                                                      development as a rail freight terminal. Phase 1 reclamation scheme
                                                                                      prepared but not proceeded with due to commercial considerations.
CAB-250602-REP-EC                                                                                                                                            71
Draft Review of Action Plan Implementation 2001-02: 24.06.02
9.8.3   Work with the Coal Authority and other relevant agencies to promote   a) Ynysarwed – operations and maintenance contract let by Technical
        remediation and reclamation projects within the county borough.          Services Directorate with funding provided by the Coal Authority.
                                                                              b) Pontwalby Tip – ground investigation study commissioned and
                                                                                 completed March 2002.
                                                                              c) Ynysafan Tramroad Bridge – structural condition survey
                                                                                 commissioned.
                                                                              d) Eaglesbush Valley – included in land register of contaminated sites.
                                                                                 Site/ground investigations commenced.
                                                                              e) Vervox Site - included in land register of contaminated sites.
                                                                                 Site/ground investigations commenced.




CAB-250602-REP-EC                                                                                                                                       72

				
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