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					Proposed
Ontario College Diploma



Broadcast Journalism


Stage 4: Program Proposal
2006-04-26




School of Animation, Arts and Design

Intended Launch: September 2006, Trafalgar Campus




Development Team
Angela Stukator, Sherine Mansour, Nicole Blanchett Neheli, Leslie Butler, Sherry Lawr,
Marisela Strocchia, Lisa Sutcliffe, Norra Taylor, Petra Bennett
Proposed Ontario College Diploma Program in

Broadcast Journalism

Stage 4: Program Proposal

Executive Summary

Type of Program:                        Ontario College Diploma (4 academic semesters, plus work
                                        placement)

Implementation Date:                    September 2006

Location:                               Trafalgar Campus, Oakville

Projected Enrollment:                   36

Entry requirements:                     OSSD or equivalent including these required courses:
                                        one English (C or U) or two senior-level credits in English,
                                        plus one of
                                        Media Arts (Grade 11 or 12 O), or
                                        Communications Technology (Grade 11 or 12 M) or
                                        Communications in the World of Business and Technology (Grade
                                        12 O) or
                                        Canadian and World Studies (Grade 11 or 12 C, M or U)

                                        Applicant Selection: Eligible applicants will be assessed on the
                                        average of their 6 highest senior level credits (including required
                                        courses) and a resumé/letter of intent or questionnaire.
Program Critical
Performance:                            By the end of the program, graduates will have demonstrated the
                                        ability to produce accurate, balanced, informative news and current
                                        affairs content using specialized skills unique to broadcast news
                                        organizations.

Program Overview:
   provides students with the necessary skills to process information rapidly and then present it in
   simple, clear and cohesive terms back to society
   will meet all typical industry and academic requirements, and strive to ensure its graduates are
   extremely prepared, highly skilled; marketable and sought after in a highly competitive industry
   prepares graduates to be members of a craft who create verbal and visual pictures of current
   society in a stressful, demanding environment driven by time lines
   emphasizes strong writing skills, an ability to create and use sound and visual images, and
   research skills. Additionally, graduates of this program will appreciate the role of journalism in
   society, the need for professional ethics, the impact of media convergence, and the increasing
   range of employment opportunities in non-traditional areas




Broadcast Journalism Stage 3 Document               Page 2 of 42   Sheridan Institute of Technology and Advanced Learning
Consistency with College Strategic Plan:
      provides exceptional student experience in a learning-centered environment that gives students
      opportunities for shared learning with other programs in a team environment typical of the
      industry
      provides exceptional community service by providing the industry with graduates and student
      reporters who will have the journalism skills to serve regional, national and international
      communities
      enhances operational effectiveness by maximizing the use of existing facilities and resources
      contributes to the planned enrolment growth by adding 36 students annually starting September
      2006
      enhances the college‟s offerings in the highly sought after media cluster


Economic Need:
      A dynamic and diverse industry, the broadcasting field is one whose growth is largely attributed
      to changes in the technology used and in its ability to diversify the services it provides.
      Although traditional employment and conventional jobs may be decreasing to some degree, the
      emergence of the digital age has increased the potential for employment in new and emerging
      occupations. When cable networks, blogs, podcasts and email newsletters are included, there are
      currently more than 500 million channels of communication available to people in this field.1
      Graduates of the program will also have the opportunity to pursue entry level jobs with leading
      employers, particularly those located within the private sector. Recent data from Canada‟s
      Cultural Industry Report indicates that the small to medium sized enterprises (SMEs), involved in
      radio and television broadcasting, currently generate annual revenues of more than $440 million
      and employ 22% of the industry‟s total.2
      The advisory committee of news media professionals has provided unanimous support of the
      program.


Potential Applicants:
   There is a demonstrated applicant pool to support the targeted enrolment for this program.
      This program is targeted to secondary school graduates: applicant/enrolment ratios for related
      programs in the system is a healthy 7:1.


Competition:
      Sheridan is well positioned to enhance the offerings in the college system. There are currently
      four Broadcast Journalism two-year diploma programs in the college system, with a graduate
      employment rate of 82%.


Institutional Capacity to Deliver:
      Classroom and lab space requirements have been included in School plans.
      Teaching and technology support needs can be met through a combination of existing full- and
      part-time faculty, and some additional part-time hires in specialized areas.



1
    (2005) “Online opportunities make journalism‟s future bright”
2
    (2004) “The impact of the culture sector on the Canadian economy”

Broadcast Journalism Stage 3 Document            Page 3 of 42   Sheridan Institute of Technology and Advanced Learning
Program Standards and Credential Requirements:
     The program will exceed the provincial program standards for Broadcast Journalism diploma
     programs.
     There are no professional accreditation bodies for this field; there is a variety of professional
     associations for journalism of which faculty and PAC members hold memberships.


In Summary:
The program is consistent with Sheridan‟s strategic direction and Ministry credential requirements. It
is supported by the industry and will attract sufficient applicants to support the proposed enrolment.
Sheridan has the capacity to deliver the program.




Broadcast Journalism Stage 3 Document          Page 4 of 42   Sheridan Institute of Technology and Advanced Learning
Table of Contents

1. Background ........................................................................................................................... 6
2. Contribution to Sheridan Strategic Plans ............................................................................. 7
3. Economic Need .................................................................................................................. 11
4. Broadcast Journalism Education ......................................................................................... 14
5. Student Interest .................................................................................................................. 14
6. Appropriateness of the Credential ...................................................................................... 15
7. Internal/External Consultations .......................................................................................... 16
8. Program Critical Performance and Learning Outcomes .................................................... 17
9. Learning Strategies and Delivery Options .......................................................................... 17
10. Program Map ................................................................................................................... 19
11. Detailed Program Map ...................................................................................................... 20
12. Institutional Capacity to Deliver the Program .................................................................. 20
13. Program Review................................................................................................................ 21
14. Conclusions and Recommendations ................................................................................. 22
Appendices .............................................................................................................................. 22
Appendix 1 .............................................................................................................................. 23
Appendix 2: Letters of Endorsement ...................................................................................... 24
Appendix 3: Resource Requirements...................................................................................... 27
Appendix 4: Sample Job Postings........................................................................................... 28
Appendix 5: References .......................................................................................................... 42




Broadcast Journalism Stage 3 Document                        Page 5 of 42    Sheridan Institute of Technology and Advanced Learning
Proposed Ontario College Diploma Program in


Broadcast Journalism
Stage 4: Program Proposal

Type of Program:                        Ontario College Diploma (4 academic semesters, plus work
                                        placement)

Implementation Date:                    September 2006

Location:                               Trafalgar Campus, Oakville

Projected Enrollment:                   36

Entry requirements:
                                        OSSD or equivalent including these required courses:
                                        one English (C or U) or two senior-level credits in English,
                                        plus one of
                                        Media Arts (Grade 11 or 12 O), or
                                        Communications Technology (Grade 11 or 12 M) or
                                        Communications in the World of Business and Technology (Grade
                                        12 O) or
                                        Canadian and World Studies (Grade 11 or 12 C, M or U)

                                        Applicant Selection: Eligible applicants will be assessed on the
                                        average of their 6 highest senior level credits (including required
                                        courses) and a resumé/letter of intent or questionnaire.

Program Critical
Performance:                            By the end of the program, graduates will have demonstrated the
                                        ability to produce accurate, balanced, informative news and current
                                        affairs content using specialized skills unique to broadcast news
                                        organizations.


1. Background

               In general, the Canadian journalism industry has experienced growth at both the national
               and regional levels and the government support it has received since 1996 has been
               increasing. The journalism industry currently contributes more than $510 million to the
               country‟s GDP.

               A career in Journalism, regardless of the medium, is a pursuit of truth with a balanced
               perspective. It is the responsibility of broadcast agencies, and therefore the journalists
               who work for them, to break down the important issues facing society both locally and
               globally in a way that brings home the importance of these events to their audience.



Broadcast Journalism Stage 3 Document               Page 6 of 42   Sheridan Institute of Technology and Advanced Learning
               Especially important to a broadcast journalist is the ability to process this information
               rapidly and present it in simple, clear and cohesive terms. As indicated in the
               Journalism-Broadcast Vocational Standard of the Ministry of Education, journalists are
               members of a craft who create verbal and visual pictures of current society. Their
               workplace is stressful, demanding and driven by time lines. Journalists have to be
               curious, passionate about current affairs and events, and persistent and effective news
               gatherers and reporters. Strong writing skills and the ability to create and use sound and
               visual images as well as research skills are the essential tools of their craft. Additionally,
               journalists need to appreciate the ethical responsibilities of disseminating information that
               can literally change lives, social attitudes and political policy.


2. Contribution to Sheridan Strategic Plans

               The Broadcast Journalism program contributes to the following Sheridan strategic
               directions:

                Sheridan Strategic Goal                          Broadcast Journalism program

                1. Exceptional Student Experience                This Diploma Program in Broadcast
                                                                 Journalism will address the college’s
                Sheridan students will be provided a             commitment to specialized learning
                range of academic opportunities, from            resources, with access to a variety of work
                certificate and diploma programs to              opportunities for students. It will be
                applied degrees, that build on institutional     uniquely and specifically designed to
                strengths, such as faculty expertise,            accommodate the needs of the broadcast
                specialized learning environments and            journalism industry. Students will engage in
                quality campus life resources.                   a program of courses that will prepare
                                                                 them with a solid foundation in the industry,
                                                                 with opportunities to explore more
                                                                 specialized areas in preparation for
                                                                 placement opportunities.


                2. Exceptional Community Services                The design of the program and the
                                                                 accompanying field work will contribute to
                Graduates will be empowered to                   exceptional community service. It will
                contribute to a dynamic labour force with        provide the journalism industry with the
                the knowledge and skills needed to meet          graduates necessary to fill an increasingly
                social, cultural and economic demands.           large employment deficit, particularly in the
                                                                 news production and content creation.
                                                                 The program will benefit the regional,
                                                                 national and international communities. It
                                                                 will be designed in accordance with the
                                                                 requirements and characteristics of this
                                                                 particular Sheridan strategic goal.
                                                                 The journalism industry will benefit from
                                                                 student opportunities designed to fill
                                                                 identified positions. This will also
                                                                 strengthen local and regional community
                                                                 ties between the college and various
                                                                 journalism organizations.




Broadcast Journalism Stage 3 Document           Page 7 of 42   Sheridan Institute of Technology and Advanced Learning
                3. Planned Enrolment Growth

                Sheridan’s planned enrolment growth will         This Diploma program in Broadcast
                meet student and employer demand                 Journalism is designed to contribute an
                within the rapidly expanding Halton and          additional 36 students annually to
                Peel Regions…as well as specialized              Sheridan’s enrolment.
                labour demand for niche occupational
                clusters for which Sheridan provides
                highly qualified graduates provincially,
                nationally and internationally.

                4. Celebrating People And Achievement            4. Celebrating People And Achievement

                Sheridan will celebrate and provide              Sheridan’s Diploma program in Broadcast
                incentives to recognize internal and             Journalism will be designed in accordance
                external achievements by employees,              with the requirements and characteristics
                students, alumni and partners, with an           of this particular Sheridan strategic goal. It
                emphasis on creativity, innovation,              will celebrate student achievements
                entrepreneurial activity, diversity,             internally and externally through a variety
                community participation, and individual          of venues that emphasis community spirit,
                and collective ability to embrace change.        industry involvement, and the celebration
                                                                 of creativity. These include the
                -     celebrate and reward creativity,           strengthening of connections with industry
                      innovation, entrepreneurial activity       through work placements; providing
                      and community contribution                 opportunities to publicly broadcast student
                -     celebrate and reward change agents         work and achievements; and providing
                -     encourage participation in the broader     opportunities for students to highlight and
                      community(community spirit)                focus on community achievements through
                -     (reward of innovation, imagination         various newsmakers and other members of
                      and initiative)                            the community.




2.1 School and Program Cluster Plans
          The Broadcast Journalism Program would enhance the School of Animation, Arts and
          Design‟s media cluster programs. The diagram on the next page demonstrates how the
          proposed new program fits within the School offerings by identifying the applicants,
          programs and main career focus for each of the related programs in the cluster.

          Broadcast Journalism would complement the School‟s diploma level courses in media such
          as Journalism-Print, Direct Entry Journalism, and Media Arts as well as the post-diploma
          programs Journalism - New Media, Advanced TV and Film, Canadian Journalism for
          Internationally Trained Writers and even Corporate Communications. With this year‟s
          addition of a Media Fundamentals Certificate, and the launch of a new diploma program in
          Broadcast Television, this newly revived media cluster will offer a unique and comprehensive
          menu of diplomas and certificates that will carry students from preparatory to post-diploma
          studies.

          Positioned right at the doorstep of Canada‟s largest media market, Sheridan‟s Trafalgar
          campus has been equipped with two digital television studio centres, state-of-the-art digital
          and audio production studios, and industry standard field and set equipment. Sheridan houses
          the most advanced technology on the market today to aid in the training of the next
          generation of television journalists, and has recruited some of the top journalists in the
          country to teach its courses. This new, dynamic two-year diploma will offer courses

Broadcast Journalism Stage 3 Document           Page 8 of 42   Sheridan Institute of Technology and Advanced Learning
          integrated with the Broadcast Television program when it launches in 2007, allowing students
          to share resources, teachers and year-end projects.

          Broadcast Journalism (and Broadcast Television) will round out Sheridan‟s complement of
          Media programs that begins with a foundation year in Media Fundamentals, followed by a
          slate of diploma programs with direct entry options, and finally a menu of graduate certificate
          programs that will make Sheridan a “one-stop” premiere training facility for media students.

          This aggressive approach to education may eventually open doors to long term planning that
          could strategically place Sheridan as a centre of excellence and could pave the way for
          internationally renowned festivals, research and development initiatives and national
          publications as part of an enriched academic experience for those who make Sheridan their
          destination for learning.




Broadcast Journalism Stage 3 Document         Page 9 of 42   Sheridan Institute of Technology and Advanced Learning
                                                                                 School of Animation, Art and Design
                                                                                                 Media Cluster Programs

                                        Industry Specializations and Eventual Career Paths


                              Print, web         Broadcast news,           Television              Film                         Public          Broadcast         Print, Web         Film Pdn,
                                 and             current affairs &         production           production                     Relations         and web              and           Screen-
       Employment                                                                                                                               news and                            writing,
                               magazine              lifestyle                                                                                                    Magazines
        (Including            journalism          programming                                                                                     sports                            audio mixer,
        freelance and                                                                                                                                                               camera,
        self-employment                                                                                                                                                             lighting
        opportunities)




                                                                                                                                                                        Cdn               Advanced
     Programs                                                                                                                  Corporate       Journalism         Journalism for           TV and
                              Journalism             Broadcast             Broadcast                Media                                      New Media                                    Film
                                                     Journalism            Television                Arts                       Comm.                             Internationally
                                - Print
                                                                                                                                                                      Trained
                                                                                                                                                                      Writers




         Media
         Fundamentals



   HS graduates wishing to
    pursue media careers
   who want explore options
    or enhance academic                    Sheridan Media Fundamentals graduates, high school graduates                              Sheridan Media Diploma graduates, industry seeking
            skills.                         meeting entry requirements, direct entry applicants from other                          retraining, direct entry applicants from other academic
                                                                academic institutions.                                                           institutions, mature applicants.
    Applicants



                                                                                                                                                                    LEGEND

Broadcast Journalism Stage 3 Document                 Page 10 of 42   Sheridan Institute of Technology and Advanced Learning
                                                                                                                                                            Proposed new       Existing
3. Economic Need

The Viability of Canada’s Cultural Sector and the Broadcasting Industry

A Growth Industry:

               Increases in the scope of communication technologies and their capacity to target larger
               and more diverse audiences have led to substantial growth in Canada‟s Broadcasting
               Industry. Between 1999 and 2003, for example, pay/specialty channels generated close
               to half of the industry‟s total broadcasting revenue while at the same time employment in
               both the broadcasting and the performing arts industries increased by 140%.3

               As a contributor to the country‟s GDP, Canada‟s Culture and Communication Sector (of
               which the Broadcasting Industry is a primary player), surpassed the average annual
               growth rate (7% vs. 3.6%) by increasing its share of the GDP from $28 billion to $42
               billion between 1999 and 2003.4 Since 2003, the industry‟s primary sources of revenue
               have continued to fuel its growth and have helped perpetuate its viability.

               A Diverse Industry:
               A dynamic and diverse industry, the broadcasting field is one whose growth is largely
               attributed to changes in technology and its ability to diversify the services it provides.
               Thus, although traditional employment and conventional jobs may be decreasing to some
               degree, the emergence of the digital age has increased the potential for employment in
               new and emerging occupations. When cable networks, blogs, podcasts and email
               newsletters are included, there are currently more than 500 million channels of
               communication available to people in this field.5

               Graduates of the program will also have the opportunity to pursue entry-level jobs with
               leading employers, particularly those located within the private sector. Recent data from
               Canada‟s Cultural Industry Report indicates that the small-to-medium sized enterprises
               (SMEs), involved in radio and television broadcasting, currently generate annual
               revenues of more than $440 million and employ 22% of the industry‟s total.6

               Recent discussions with the Ad Hoc Program Advisory Committee point toward a
               growing trend in freelance entry level opportunities for graduates of this program.
               Although there are close to 10,000 media freelancers working in Canadian broadcasting
               today, the Cultural Human Resource Council reports that skills most often lacking
               include the ability to propose, promote and manage projects and services.7 Along with
               traditional broadcast training, graduates of this program will have a foundation of
               knowledge and skills upon which to build their ability in order to “pitch” their ideas and
               promote and themselves further in the field.




3
  (2005) ACAATO Environmental Scan
4
  (2004) Industry Canada
5
  (2005) “Online opportunities make journalism‟s future bright”
6
  (2004) “The impact of the culture sector on the Canadian economy”
7
  (2004) Statistics Canada “Employment in Canadian Screen Based Media”

Broadcast Journalism Stage 3 Document          Page 11 of 42   Sheridan Institute of Technology and Advanced Learning
               Employment Potential:

               New Technologies Perpetuate Journalistic Opportunities
               According to Rich Gordon, an associate professor and director of the new media program
               at the Medill School of Journalism at Northwestern University, the 21st century represents
               a new era in the field of journalism and with it, burgeoning job opportunities. He notes,
               for example, that in this transformative age of broadcasting many of the highly successful
               media companies are now using a multi-platform strategy that includes distribution
               channels which will enable them to broaden their audience scope. This includes
               newspapers, television, cable, magazines and the web.8 According to Gordon, the
               Internet has several capabilities in this area, all of which help to make online journalism
               an influential force. Journalists don‟t need to be backed by a large media company to
               find an audience and people have access to great work that they might otherwise miss.9

               Many of the websites that were launched by the traditional media companies initially
               served more as an alternative distribution for created content as opposed to a platform for
               original journalism. Gordon notes, however, that within the past year business models
               for the web have begun to mature and have the potential to be lucrative enough to pay for
               original content. Individual journalists are now successfully using the web to market
               themselves and finance their journalism career.10

               Statistics Canada Census data (1991 and 2001) presented in table one reflects some of the
               trends that are currently shaping the broadcast journalism industry. For example, while
               more conventional jobs are experiencing limited employment growth or slight declines
               (i.e. traditional journalists and managers of broadcasting), other areas have had
               significant employment gains. This is particularly evident for support and assisting
               occupations in broadcasting (positions that would be suitable for graduates of this
               program) which increased by approximately 140% during this ten-year period. Statistics
               also indicate substantial increases in the number of writers and editors (41% and 87%
               respectively).

               Table One: Employment Growth

                Job Title                     1991                           2001
                Writers                       15,290                         21,520
                Editors                       6,680                          12,480
                Journalists                   13,470                         12,960
                Managers in                   12,195                         11,865
                Broadcasting &
                Publishing
                Producers and                 12,825                         19,005
                Directors
                Public Relations              23,780                         27,465
                Support & Assisting           3,230                          7,725
                Occupations in motion
                pictures Broadcasting
                and the performing arts

                                        (Source: Statistics Canada Census Data)


8
  (2005) “Online opportunities make journalism‟s future bright”
9
  ibid
10
   (2005) “Online opportunities make journalism‟s future bright”

Broadcast Journalism Stage 3 Document             Page 12 of 42   Sheridan Institute of Technology and Advanced Learning
                                         Employment Growth: Canada's
                                       Journalism and Broadcast Industry:
                                                   1991 - 2001

                                       30,000
                                       25,000


                         # of People
                          Employed
                                       20,000                                                  Year 1991
                                       15,000
                                       10,000                                                  Year 2001
                                        5,000
                                            0
                                                1    2      3     4      5    6      7
                                                    Occupation Category



                    1.    Writers
                    2.    Editors
                    3.    Journalists
                    4.    Managers in Broadcasting and Publishing
                    5.    Producers and Directors
                    6.    Public Relations
                    7.    Support and Assisting Occupations in Broadcasting


               Employment opportunities:
               Since the year 2000, the average employment rate for graduates of comparable programs
               currently offered within the Ontario College system is approximately 82% (table one).
               This signifies a relatively high level of employability.

               Graduates of Sheridan‟s program will find employment as:

                  news writers
                  news production assistants
                  news reporters
                  news anchors
                  news producers
                  online writers
                  web producers
                  web journalists
                  public relations specialists
                  corporate writers
                  speech writers
                  researchers
                  media librarian/archivist

               For an identification of the specific job postings that would be applicable to graduates of
               this program please see the appendix.




Broadcast Journalism Stage 3 Document                    Page 13 of 42   Sheridan Institute of Technology and Advanced Learning
4. Broadcast Journalism Education

               There are four two-year diploma programs being offered in the field of Broadcast
               Journalism within the Ontario college system (Table Two). There is strong student
               interest and good employment rates from the existing programs.


5. Student Interest

5.1. Applicants to the Proposed Program: Broadcast Journalism

               To date, more than 150 individuals have applied to the proposed program in Broadcast
               Journalism.

5.2. Applicant/Enrolment Ratio: Broadcast Journalism Programs – 9:1

               On average, the Ontario college system receives 1500 applicants to the Broadcast
               Journalism programs each year and registers 160 students. With an applicant enrolment
               ratio of 9:1, this indicates a relatively high level of interest in the program with nine
               students applying for every position in the system. On average as well, close to half of
               the total applicants choose Seneca‟s program each year, reflecting the high demand for
               the program in this geographic area.

          Table Two: Applicant/Enrolment Numbers for Comparable Programs

  College           2000              2001           2002              2003              2004              Graduate
                  App Reg           App Reg        App Reg           App Reg           App Reg            Employment
                                                                                                             Rate
Canadore         314        33     327      32    308        34     361         33      339       34          NA
Fanshawe         332        44     352      43    371        41     497         35      430       37         83%
Loyalist         155        33     157      32    150        34     195         33      154       27         82%
Seneca           198        40     612      48    735        61     886         67      655       56         82%
                                                 (Source: Ontario College Application Centre)


                                 Applicants and Registrants to the
                                 Broadcast Journalism Programs

                                                      2000-2004
                               1000
                                800
                                600
                                400
                                200
                                  0
                                        App Reg App Reg App Reg App Reg App Reg
                                         2000     2001       2002        2003        2004

                                           Canadore      Fanshawe Loyalist       Seneca

                                                 (Source: OCAS)



Broadcast Journalism Stage 3 Document              Page 14 of 42   Sheridan Institute of Technology and Advanced Learning
5.3 Potential Applicants:

               Target applicant groups for this program would mainly include high school graduates,
               other undergraduate college students from related disciplines of study such as television,
               radio arts public relations, history, geography, politics or Liberal Arts.

6. Appropriateness of the Credential

Ministry Credential Framework for Ontario                Broadcast Journalism Diploma program
College Diplomas
1.0 Scope of Curriculum: Breadth and Depth
1.1 Complexity of Knowledge and Vocational
Outcomes
Meets all specific vocational learning outcomes as       This program will meet the provincial standards for
defined by provincial program standards, where           Broadcast Journalism diploma programs.
these exist.

Breadth, depth and complexity of knowledge cover
the planning and initiation of alternative approaches
to skill and knowledge application across a broad
range of technical and/or administrative
requirements; coordination; and evaluation.
Performance of a range of skills, with associated
knowledge, showing substantial depth in some areas
where judgment is required in the planning and
selecting of appropriate equipment, services or
techniques for others.

Applications involve participation in the development
of strategic initiatives, as well as personal
responsibility and autonomy in performing complex
technical operations or organizing others.
Applications may include participation in teams,
including teams concerned with planning and
evaluation functions. Group or team coordination
may be involved.


1.2 Generic Employability Skills
Graduates have achieved the basic fundamental,           The program meets the Sheridan employability skills
personal management, and teamwork skills to get,         requirements. (See the program matrix and detailed
keep, and progress in a job-of-choice. There is an       program map.)
appropriate depth of achievement, consistent with
the generic employability skills learning outcomes,
identifies for theses levels of credentials (i.e. the
current generic skills learning outcomes for diploma
programs).
1.3 General Education
consistent with the general education policy for         This program meets the Sheridan general education
colleges of applied arts and technology, graduates       requirements of 3 General Education courses (of
have been engaged in learning that exposes them to       which at least 2 provide student choice and are
at least one discipline outside their main field of      outside their main field of study).
study and increases their awareness of the society
and culture.
2.0 Typical duration for completion

Typically the duration to achieve this credential is 4   The program is 4 academic semesters including a
academic semesters or approximately 1200 to 1400         field placement.
equivalent instructional hours.


Broadcast Journalism Stage 3 Document             Page 15 of 42   Sheridan Institute of Technology and Advanced Learning
Ministry Credential Framework for Ontario            Broadcast Journalism Diploma program
College Diplomas
3. 0 Admission requirement

Admission requirements are established in O. Reg.   Admission requirements are comparable to other
34/03 and Minister’s Binding Policy Directive on    Broadcast Journalism programs in the college system
Admissions Criteria.                                and Sheridan's Journalism – Print diploma.

                                                    OSSD or equivalent including these required courses:
                                                    one English (C or U) or two senior-level credits in
                                                    English,
                                                    plus one of
                                                    Media Arts (Grade 11 or 12 O), or
                                                    Communications Technology (Grade 11 or 12 M) or
                                                    Communications in the World of Business and
                                                    Technology (Grade 12 O) or
                                                    Canadian and World Studies (Grade 11 or 12 C, M or
                                                    U)

                                                    Applicant Selection: Eligible applicants will be
                                                    assessed on the average of their 6 highest senior
                                                    level credits (including required courses) and a
                                                    resumé/letter of intent or questionnaire.
4.0 Name of credential
Ontario College Diploma                             Broadcast Journalism




7. Internal/External Consultations

               Consultation for this program has included discussions with broadcast professionals and
               organizations and the formation of an ad hoc program advisory committee. See the
               appendices for letters of support from TV Ontario, CTV, House and Home Media, and
               Ben Chin.

               An ad hoc program advisory committee of news media professionals met three times
               between November 2005 and March 2006. At the meeting on March 28, 2006 the group
               unanimously approved a motion of support to the program. See the Appendices for
               membership list.




Broadcast Journalism Stage 3 Document         Page 16 of 42   Sheridan Institute of Technology and Advanced Learning
8. Program Critical Performance and Learning Outcomes

8.1 Program Critical Performance:
                By the end of the program, graduates will have demonstrated the ability to produce
                accurate, balanced, informative news and current affairs content using specialized skills
                unique to broadcast news organizations.

8.2 Program Learning Outcomes:


         MINISTRY STANDARDS                                             PROGRAM LEARNING OUTCOMES


1. Apply analytical, writing, editing, and      1. Complete a variety of journalistic activities through the application of
other creative production skills to a variety   appropriate analytical, writing, editing, creative production and storytelling skills.
of journalistic activities.
2. Report, in a way appropriate to the          2. Report, in a way appropriate to the medium, a wide range of stories, in a
medium, a wide range of stories in an           manner that is accurate, detailed, balanced, fair, timely, compelling and
accurate, detailed, balanced, fair, and         entertaining.
timely manner.
3. Prepare and deliver broadcasting             3. Prepare and deliver broadcast news, current affairs and lifestyle content in
content.                                        formats that are well organized, well prepared, on time and on budget in a
                                                variety of platforms.
 4. Apply production skills and make use of     4. Prepare and deliver an effective story that reflects an understanding of the
broadcast equipment in the preparation of       story process, procedure, and subject matter, from conception to completion,
broadcast content                               through newsgathering, production and presentation.
                                                5. Use broadcast equipment in the preparation of broadcast content.
5. Apply computer skills to a variety of        6. Complete a variety of functions in a broadcast news environment using
functions in journalism.                        effective computer skills and a wide range of media technology.


6. Function as part of a journalism team.       7. Function as part of a journalism team.
7. Apply a broad knowledge of current           8. Apply a broad knowledge of current events, global affairs, history, politics and
events and affairs, and history to provide a    economics in order to provide appropriate contexts for broadcast journalism.
context for journalism.
8. Develop a realistic view of the journalism   9. Develop a realistic view of the career paths in the journalism field and develop
field and develop strategies for personal       strategies for personal and professional development to manage job stress,
and professional development to manage          enhance work performance, and maximize professional opportunities including
job stress, enhance work performance, and       self-employment
maximize professional opportunities
including self-employment
9. Complete all work in compliance with         10. Adhere to the relevant laws, principles, standards, and practices of
relevant law, standards, and the                journalism in the completion of all work.
appropriate principles and practices of
journalism
                                                11. Make decisions that reflect sound news judgment.



9. Learning Strategies and Delivery Options
                Several learning methodologies and delivery options will be essential to the uniqueness
                and strength of this mobile program. Delivery options may include team teaching, cross-
                program projects and shared resources.

                The following learning methodologies would be considered for this program.

                Discussion: This format allows for a more active two-way flow of information and
                clarification processes that result primarily from the instructor‟s refined skills in
                questioning techniques. Guided questioning involves the student more actively in the

Broadcast Journalism Stage 3 Document                   Page 17 of 42    Sheridan Institute of Technology and Advanced Learning
               process and helps maintain focus and attention in the appropriate areas. It also allows the
               instructor to gauge the students‟ level of understanding.

               Interactive lecture: This format allows the instructor to present key concepts and
               disseminate information in a time-efficient manner. Unlike the traditional lecture, it also
               provides for the accommodation of questions from students, significant clarification
               opportunities and the insertion of additional information or observations by the students.

               Guest speakers: This format engages the services of individuals who bring important
               industry expertise to the program to enhance student learning and relate the theory
               learned in the classrooms to applications in the broadcasting environment.

               Lab: This format reinforces the proven learning principle that doing is a more effective
               way of learning and of reinforcing learning. Students are engaged in activities that
               incorporate given procedures through which they must work, recording observations and
               drawing conclusions. The lab is an important opportunity for students to engage in
               activities that are reflective of journalism practices. Essential to this process is to
               differentiate between computer lab, studio lab, control room labs, and camera and editing
               labs. An intensive “hands-on” approach in any these labs allow a climate of
               understanding when the student is encouraged to perform the skill on a regular basis.

               Field: This format allows student instant and real life experience while working in the
               field during electronic newsgathering. Students will conduct interviews, shoot video, and
               gather visual material either in the presence of an instructor or independently.

               Presentations: This format adds the dimension of professional presentation skills to the
               cluster of competencies required of a broadcast journalist. It is a specialized form of
               cohort learning as it gives the students opportunities to benefit from the knowledge
               acquired by their peers.

               Seminar: This format provides the opportunity for students to study individually or in
               small groups under the direct or indirect supervision of the instructor. In this format, they
               are engaged in research on a variety of topics and exchange results through discussion
               and generating reports.

               Small group work: This format allows the students opportunities to practice their
               problem-solving skills while enhancing their ability to work collaboratively in the team
               environment typical of a broadcast news organization.

               Tutorials: This format provides the opportunities for students to reinforce their learning
               in a less formal environment with a reduced professor/student ratio. Specific issues
               identified by both instructor and learner in the construct of the larger lecture format or on
               an individual basis can be addressed in detail in the tutorial sessions.




Broadcast Journalism Stage 3 Document           Page 18 of 42   Sheridan Institute of Technology and Advanced Learning
10. Program Map

The program map shows the courses, sequencing, credits, and hours per week of instruction.

Term 1            Fundamentals Intro to                  News          The Art of               Storytelling      GEN ED
                  of Journalism Broadcast                Shooting/     Research                 for
                                News                     Editing/Audio                          Broadcast
                                Writing
Credits: 18       Cred.:3       Cred.:3                  Cred.: 3            Cred:3             Cred.:3           Cred.:3
Hours: 18         Hrs.: 3       Hrs.:3                   Hrs.: 3             Hrs:3              Hrs.:3            Hrs.:3


Term 2            Intro to              Broadcast        News                Program            Law &             GEN ED
                  Reporting             Culture and      Editing/            Production         Ethics for
                                        Protocol         Shooting/           for                Broadcast
                                                         Writing             Broadcast          Journalists
                                                                             News
Credits: 18       Cred. 3               Credits:3        Cred.: 3            Cred.:3            Cred.:3           Cred:3
Hours: 18         Hrs.: 3               Hrs:3            Hrs.: 3             Hrs.: 3            Hrs.:3            Hrs:3


Term 3            Intro to Long         On Air Skills    Daily News          Broadcast          Broadcast         GEN ED
                  Format                OR               Lab Show            Magazine           Beats
                  Stories               Broadcast        Prep                Show Prep
                                        Producing
Credits: 18       Cred.: 3              Cred.3:          Cred.: 3            Cred.:3            Cred.:3           Cred.: 3
Hours: 18         Hrs.: 3               Hrs.: 3          Hrs.: 3             Hrs.:3             Hrs.:3            Hrs.:3


Term 4            Current               Online           Daily News          Broadcast          Public            Field
                  Affairs               News             Lab                 Magazine           Relations         Placement
                  Documentary           Production       Production          Production         for
                                                                                                Journalists
Credits: 20 Cred.: 3                    Cred.: 3         Cred.: 6            Cred.:3            Cred.: 3
Hours: 18 + Hrs.: 3                     Hrs.:3           Hrs.: 6             Hrs.:3             Hrs.:3            Hrs.: 100
100 hrs field
placement




Broadcast Journalism Stage 3 Document                   Page 19 of 42   Sheridan Institute of Technology and Advanced Learning
11. Detailed Program Map
               The detailed program map shows the details for each course in the program. (See separate
               document.)

11.1 Matrix of Learning Outcomes and Courses
               The matrix shows the relationship of the courses to the program learning outcomes. (See
               separate document.)

12. Institutional Capacity to Deliver the Program

               Sheridan has the capacity to deliver this program:
               o this mobile program will require the use of some college puddle rooms
               o teaching and technology support needs can be met through a combination of existing
                  full and part time faculty; one additional full time faculty member will be required
               o a support staff person for the Media cluster programs will be required
               o capital and equipment is being planned for through the college and school budgets
               o space requirements are being planned and will be proposed to the college‟s space
                  committee


12.1 Capital & Equipment

               VP Academic approval was granted in January 2006 for the purchase of $140,000 in
               equipment required: cameras, VTRs, tripods, lighting kits and software. (See
               appendices.)

               Additional software licenses are required for existing applications (e.g. Final Cut
               Pro/AVID DV Express, iLife 06, Adobe CS Suite, Microsoft Office) and have been
               included in the program and School budgets.


12.2 Space Requirements

               This program will utilize two existing television studio and control room space.
               Additional classrooms and labs will also be required but are available on campus.

               The program will make use of the existing television newsroom in SCAET (room S210)
               and its periphery rooms and labs (audio booth, web casting room, control room and
               studio). Additional television space in the Media Arts area will help support cross-
               program projects and occasional shared resources. Renovations of existing spaces and
               new spaces will be required to support the full complement of programs in the Media
               Cluster.

12.3 Faculty Credentials

               Preferred: M.A. in journalism or a related field with 5-8 years experience in a broadcast
               newsroom.

               Minimum: B.A. or Advanced Diploma in related field plus 5 years of industry
               experience.


Broadcast Journalism Stage 3 Document          Page 20 of 42   Sheridan Institute of Technology and Advanced Learning
12.4 Faculty and Staff Requirements

               It is anticipated that a minimum of one full time faculty, several part time faculty, and
               one full time technician will be required the year of launch (September 2006). There is
               one full time faculty member and one technician currently available; they will be
               involved in the program but not on an exclusive basis. The addition of one full time
               faculty and 50% of a technologist for September 2006 has been planned.

               An additional support staff person will be required to respond to the recent growth in the
               Media cluster (Media Fundamentals, Broadcast Journalism and Broadcast Television).


12.5 Required Learning Resources

               The program will require some textbook purchases, as well as some broadcast materials
               such as tapes, etc.

               The students will also need news services:
               Reuters or CNN, BN (Note that these can be shared with other programs)

               A stock footage archive/library will be required (and will be included in School budget).


13. Program Review

               The program would follow Sheridan and School program review processes. With a new
               program, the implementation is tracked carefully and the formal review process takes
               place within the first four years of being established.

               The purpose of program review is to confirm, support and continuously advance the
               quality of programs at Sheridan. The overall process is made up of two parts: an annual
               self-assessment by all programs and a more formal process on a 3-5 year cycle. The
               annual self-assessments involve program teams analyzing a variety of related
               information, including KPI‟s, Sheridan course feedback surveys, enrolment statistics, and
               other institutional data. The self-assessment results in an annual program plan including
               goals, timelines and an action plan.

               The formal review process considers a long-term perspective on the quality of the
               program and how it continuously improves its services to students, Sheridan, employers,
               and the community. It is customary for the formal review to include an external
               evaluation process.

               On an informal basis, program coordinators hold regular meetings with elected class
               representatives to discuss issues of concern to their peers. In addition, online and paper
               surveys are developed and data gathered by individual faculty to seek out student input
               for courses.

               Regular industry field placement contact while students are on their placements also
               provide valuable insight as to advertising employer expectations. Finally, an extensive
               network of program alumni and PAC members also continues to provide extremely
               useful feedback, when they are solicited for such input.

Broadcast Journalism Stage 3 Document          Page 21 of 42   Sheridan Institute of Technology and Advanced Learning
14. Conclusions and Recommendations

               The Broadcast Journalism program fits with School, Sheridan and industry directions.
               There is support for the program from employers, a sufficient applicant pool to support
               the proposed enrolment, and Sheridan has the capacity to deliver the program

               The School of Animation, Arts and Design and the Centre for Curriculum and Faculty
               Development recommend that the full program proposal be developed for Sheridan
               approvals.

Appendices

APPENDIX 1                    Ad Hoc PAC List
APPENDIX 2                    Letters of Endorsement
APPENDIX 3                    Resource Requirements
APPENDIX 4                    Sample Job Postings
APPENDIX 5                    References
APPENDIX 6                    Matrix of Courses to Program Learning Outcomes (separate document)
APPENDIX 7                    Detailed Program Map (separate document)

A budget document is provided to the Board of Governors.




Broadcast Journalism Stage 3 Document           Page 22 of 42   Sheridan Institute of Technology and Advanced Learning
Appendix 1

Ad Hoc Program Advisory Committee

The ad hoc PAC formed in November 2005. At their meeting on March 28, they passed a unanimous
motion of support for the Broadcast Journalism program.

Contact Name            Title                               Company                    Location
Blair Harley            Senior Producer/Director            House & Home               Toronto
                                                            Media
David Nayman            Exec Prod. CBC News                 Newsworld                  Toronto
                        Business                            Business News –
                                                            CBC
John Gill               Senior Vice President –             Alliance Atlantis          Toronto
                        Programming Dramatic
                        Channels
Mark Ford               Technical Producer                  TV Ontario                 Toronto
                        Broadcast Operations
Gail Carducci           Producer National                   CBC                        Toronto
                        Syndication Service
Bob Culbert             Vice-President of                   CTV                        Toronto
                        Documentaries for the CTV
                        Telvision Network
Cathy Kearney           Field Producer                      Global National
                                                            Television

Sophia                  Managing Editor – CBC News          CBC                        Toronto
Hadzipetros             @6
Michael Nunan           Post Audio Supervisor               CTV                        Toronto


Janice Neil             Producer – English Radio            CBC                        Toronto
                        News




Broadcast Journalism Stage 3 Document             Page 23 of 42   Sheridan Institute of Technology and Advanced Learning
Appendix 2: Letters of Endorsement

February 9, 2006

Angela Stukator
Associate Dean Media, Television, Film and Animation
School of Animation and Design
Sheridan College


Dear Ms. Stukator,

I understand Sheridan is considering the launch of a new two year undergrad broadcast
journalism program, using the facilities and some of the faculty from your Journalism New
Media Program. As a former broadcast journalist of sixteen years, I‟ve had the pleasure of
speaking to your students, and also of working with graduates from Journalism New Media.
Time and again, Sheridan grads have walked into newsrooms ready to contribute right away.
I can think of one student in particular, Jay Armstrong, who joined my team at Toronto 1 and
quickly worked his way up from an intern, to a chase producer, to a producer/writer. In two
short years, he has moved on from that experience to independent production, to CTV news,
and now to CBC Newsworld. Jay exemplifies what I‟ve found to be generally true of
Sheridan grads: they are self-motivated, intelligent, skilled and most importantly, they are
versatile.
As you know, the industry is in a constant state of change. We don‟t know what today‟s
graduates will be doing tomorrow. If your new program is approved, I think the industry can
look forward to receiving more students ready to contribute, and equipped to succeed through
change.

Best Regards,

Ben Chin




Broadcast Journalism Stage 3 Document   Page 24 of 42   Sheridan Institute of Technology and Advanced Learning
Dear Sherry,

Thank you for sending me the information about your proposed new Broadcast Television
Program at Sheridan.

I have long been a strong advocate for more media courses in our colleges and high
schools so I am delighted to see this effort to add these new courses to the Sheridan
curriculum.

With the continued growth of media in the lives of people, and the on-going expansion of
broadcasting outlets in this country, there is a clear need for well-trained, passionate and
sophisticated students who are ready to move into entry level roles with conventional
broadcasters, specialty channels and the large number of independent production
companies in this country.

I have reviewed the details of your proposals and I certainly think you are on the right track.
Your proposed Broadcast Television course combines a smart mix of production skills and
basic media literacy, which the graduating students will require if they are to succeed in the
high competitive broadcasting world.

I also applaud your efforts to introduce a Broadcast Journalism course in tandem with the
Broadcast Television course. During my 35 years in broadcasting, in various programming
and senior management roles, it has been my experience that the skills and values of
quality broadcast journalism are in many ways the key building blocks for success in many
areas of television production and programming, even those outside the strict confines of
news and current affairs. In the end it is all about "story telling" and the topics included in
your outline for Broadcast Journalism will serve your students well.

In summary, I believe the combination of these two courses would be welcome additions to
the choices now available for young people hoping to make a career in broadcasting,
especially those people who reside in the region between Toronto and Hamilton.

I wish you well with your initiative. If there is anything else I can do to help please let me
know.

Yours Sincerely,



Bob Culbert.

(Vice-President of Documentaries for the CTV Television Network) (Former Executive
Director of Network News, Current Affairs and Newsworld, CBC Television)


****

From my experience working for TVOntario, Ontario's Educational Broadcaster, I would like
to stress the value of Broadcast Television program at Sheridan College.

Gisele’s Big Backyard, TVO’s Preschool block, broadcasts 40 hours of programming per
week. As a Producer/Director for this block, I work with all departments within our company

Broadcast Journalism Stage 3 Document     Page 25 of 42   Sheridan Institute of Technology and Advanced Learning
to ensure my show gets on the air. I prefer to work with people that have a solid technical
knowledge base, but also, a strong awareness of the larger process of which they are a
part.

As a graduate of the Media Arts program at Sheridan College and working with other
Sheridan graduates and interns, I am very aware that Sheridan trains good workers. I am
particularly excited about the potential for Sheridan College to run a Broadcast Television
program in tandem with their Journalism department. This would create a unique training
experience, developing workers with strong technical knowledge, as well as an appreciation
for the planning and story crafting that is the other half to the whole.

Ericka Evans
TVO Kids- Gisèle's Big Backyard, Producer/Director
eevans@tvontario.org
(416) 484-2600 Ext. 2147

TVOntario
               It's all about learning!



Dear Ms. Lawr,

I was glad to hear that Sheridan College is considering launching a Television Production
program. To the best of my knowledge most of the college programs available to students
considering a television career also include radio or film studies. It was radio broadcasters
who embraced the new medium of television over 60 years ago, but since that time
television has grown distinct from radio in every way from business models to production to
technical skills. Likewise film production has very little in common with most non-fiction TV
production.

There is a real need for college graduates schooled in the latest production techniques in
unscripted programming.

Regards,

Blair Harley
Supervising Producer
House & Home Media


Blair Harley
Sr. Producer, Television
HOUSE&HOME MEDIA
511 King Street West, Suite 120
Toronto, ON, Canada M5V 2Z4
tel: 416.593.9411 ex 296
www.canadianhouseandhome.com




Broadcast Journalism Stage 3 Document     Page 26 of 42   Sheridan Institute of Technology and Advanced Learning
Appendix 3: Resource Requirements

Capital and Equipment Details

                          Make/Model         Cost                   Quantity        *Taxes               Total




Camera                    Sony PD-170                  $3,882                  10          $5,823.00               $38,820


VTR                       Sony DSR11                   $3,634                  10          $5,451.00               $36,340


Storage                   Lacie 250 T3                       $399              10            $598.50                   $3,990


Tri-pods                  Cartoni                      $1,995                  10          $2,992.50               $19,950


Lighting                  Ianiro Kit                   $1,338                  10              $2,007              $13,380


Misc                      Bulbs                               $39              20                 $117                  $780


Software                  Avid Express Pro                   $399              20              $1,197                  $7,980


Comp Add-ons              PCI cards                           $60              20                 $180                 $1,200


Taxes Sub Total
* Taxes calcuated at %15 (PST,GST)                                                           $18,366              $122,440


Total price for quote                                                                                              140,806




Broadcast Journalism Stage 3 Document        Page 27 of 42    Sheridan Institute of Technology and Advanced Learning
Appendix 4: Sample Job Postings

Potential Job Opportunities:

                            Ontario: "Assignment Editor"          - Toronto / GTA                     -
                                            Ad Posted October 17, 2005.
                   CityTV Toronto is currently looking to fill an opening on the CityNews Assignment desk.

                              This is a full-time position requiring shift work with some overtime.

    The successful candidate should have a strong editorial background and be able to help develop daily news stories for
   various shows. The ablility to trackdown leads and connect reporters with sources is a must. The position also requires a
 working knowledge of the Toronto area and its services, as well as the ability to listen and understand police scanners. The
  right person for this job thrives on deadlines and works well in a team environment. As with any newsroom job, timely and
 effective communication skills are needed to keep producers updated on issues of the day. Good interpersonal skills will be
                                      needed to work within this highly charged newsroom.

  CHUM Television values diversity in its work force and is committed to Employment Equity. We thank all those who apply
                               however, only those under consideration will be contacted.


  If you are interested in this position, please submit your resume a cover letter that mentions where you found this job Ad
                                                           posted to:

                                        Peter Dworschak, Managing Assignment Editor
                                                    CityTV / CHUM Ltd.
                                                     299 Queen St. W.
                                                       Toronto , ON
                                                          M5V 2Z5
                                                    Fax: (416) 593-6397
                                             E-mail: peterd@citytv.com

                                      Application Deadline: Monday October 24, 2005.
                       Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                  Page 28 of 42   Sheridan Institute of Technology and Advanced Learning
British Columbia: "National Reporter / Reporter national (REPOSTING)
(Vancouver) (CMG I - LEVEL III) (French Television) – VAN00054"
- Vancouver -
Ad Posted: October 19, 2005.
100% CANADIAN. As Canada‟s public broadcaster, CBC offers all Canadians broadcasting services that reflect and celebrate our country‟s diverse
heritage, culture and stories.

FOR POSTING PURPOSES ONLY

On a continuing and regular basis, performs reporting and editorial assignments for radio, television, or other media which involve the gathering,
writing and presentation of information related to national and international issues, the Parliament of Canada, and regional issues judged to be of
national import. Work adheres to CBC journalistic and programming policies, standards and practices. General direction is provided but there is a
high expectation for initiative and independent judgement. Work regularly requires the co-ordination of the activities of others.

QUALIFICATIONS:

* Bachelor's degree;

AND

* Seven (7) years' experience in a related field, or the equivalent;
* Broad range of general knowledge;
* Strong knowledge of current events;
* Excellent knowledge of English;
* Fluency in French;
* Command of communication techniques specific to the medium;
* Valid driver's licence;
* Knowledge of CBC/Radio-Canada's standards and practices;
* Very good knowledge and understanding of politics, news events and socioeconomic issues in British Columbia and Western Canada;
* Must be prepared to travel as required.


Please visit www.cbc.ca/jobs and apply online. Please be sure to mention that you saw this job posted on
www.mediajobsearchcanada.com.

We thank applicants for their interest, however, only those selected for an interview will be contacted.

The CBC is committed to equity in employment and programming.

Application Deadline: Monday October 31, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                            Page 29 of 42     Sheridan Institute of Technology and Advanced Learning
Nunavut: "Videographer – IQA00007"                                    - Iqaluit -
Ad Posted: October 19, 2005.
100% CANADIAN. As Canada's public broadcaster, CBC offers all Canadians Broadcasting services that reflect and celebrate our country's diverse
heritage, culture and stories.

Responsible for set-up and operation of video, audio and lighting equipment as well as editing.

EDUCATION: Secondary school graduation specializing in technical and/or production-oriented courses.
KNOWLEDGE: Knowledge of video, lighting, sound, camera operation, linear and non-linear production techniques related to news, current affairs
and variety programming.
TRAINING: Specialized training in ENG/EFP production is desirable.
EXPERIENCE: 3-5 years experience in a TV production environment.
SKILLS: Must possess good interpersonal skills. - Must possess a valid driver's license.

Subjective Criteria:

* Demonstrated ability to use creative lighting, camera and audio techniques that not only complement but also enhance and develop the story that is
being told.
* Demonstrated ability while shooting, to consistently and quickly assess a situation, prioritize the requirements for it, and gather the necessary
materials, using a high level of technical skill.
* Demonstrated ability to consistently meet shooting and editing deadlines where speed and accuracy and attention to detail are essential.
* Demonstrated ability to edit news and current affairs in a linear and non-linear edit environment.
* Demonstrated skill in using creative editing techniques to support such production elements as timing, montage, sound mixes, video/audio
advances, etc.
* Demonstrated ability to make a story flow through the creative use of visual sequences and sound mixes.
* Demonstrated ability to work in a positive and creative partnership with reporters and producers in order to produce the best possible product.
* Demonstrated ability to independently compile material or edit a story for presentation in daily programs or other productions.
* Demonstrated initiative and ability in working with Newsroom Production staff in the development of News and Current Affairs stories and an
enthusiasm for being assigned to gather either News or Current Affairs, as directed.
* Demonstrated willingness to take on new challenges in News and Current Affairs as well as new equipment challenges in the newsgathering and
editing environments.
* Demonstrated resourcefulness and creativity in solving equipment and process problems, in order to provide Production with viable options, and to
anticipate and action preventative maintenance requirements.
* Must have the flexibility, and be willing to work frequent and extended periods of unforeseen overtime including overnights and weekends.
* Must be willing to travel in the North and Canada as required.
* Willingness to familiarize oneself with and understand CBC's "Journalistic Standards and Practices".
* Experience with LIVE television is an asset.
* Knowledge of non-linear editing is [required.]
* Must have valid drivers license
* Knowledge of and interest in the use of story research methods including Internet, Wire Services, Library systems, as well as direct contact with
other news services and/or the public.


Please visit www.cbc.ca/jobs and apply online. Please be sure to mention that you saw this job posted on
www.mediajobsearchcanada.com.

We thank applicants for their interest, however, only those selected for an interview will be contacted.

The CBC is committed to equity in employment and programming.

Application Deadline: Monday October 31, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                            Page 30 of 42      Sheridan Institute of Technology and Advanced Learning
Ontario: "Much More Music is Calling You!"                                   -   Toronto / GTA      -
Ad Posted October 17, 2005.
Please note that this position is open to everyone from across Canada.

WANT TO BE FAMOUS!                          WE CAN HELP YOU.

But if you're sharp and want to share your view of today's pop culture scene with a loyal audience, you're
getting warmer.

If you also have a passion for and extensive knowledge of music, media and the latest trends, then come
pay us a visit.

MUCH MORE MUSIC IS HAVING A OPEN CASTING CALL

Saturday October 22, 2005 between 10:00am & 4:00pm.
CHUMCity Building
299 Queen Street West.
Toronto, Ontario.

Please come with a head shot and bio. Reels will also be accepted.

Values diversity in its workforce, and is committed to employment equity.

Application Deadline: Saturday October 22, 2005.




Broadcast Journalism Stage 3 Document                        Page 31 of 42       Sheridan Institute of Technology and Advanced Learning
Alberta: "Weekend Assignment Editor / Producer / Writer"                                                    -   Edmonton   -
Ad Posted October 14, 2005.
Part-Time Weekend Assignment Editor / Producer & News Writer (Group 5)
Reports to: News Director

There is an immediate part-time opening for a Weekend Assignment Editor / Producer & News Writer at Citytv in Edmonton, AB. This position will
report to the News Director or others as assigned. The successful candidate will be responsible for the efficient and accurate performance of tasks
related to this position.

SALARY: Commensurate with qualifications and experience.

HOURS OF WORK:           Shifts as scheduled. Weekends and overtime as required.

Essential Duties and Responsibilities:

Working as part of Citytv‟s news team, this position will be responsible for editorial content and creative direction of our weekend newscasts. This
may include any or all of the following: write news copy, monitor news feeds, pull sound bites, time code raw news tape, post stories on the Internet,
line-up, monitor emergency services, wires and other media for breaking news stories and provide editorial direction in production control. You
must have a solid grasp on all aspects of television journalism. This position also involves news writing and shift work. Other general newsroom
duties as assigned.

Qualifications:

*   Excellent writing and research skills
*   Highly developed and continuing interest in current events
*   Attention to detail
*   Take direction and handle stressful situations well
*   Able to multi task, function effectively under extreme deadlines
*   Good organizational and interpersonal skills
*   Strong technical (computer/typing) skills
*   Good phone manners and excellent communication skills.
*   Represents the network to outsiders and cultivates contacts.
*   Provides complete and accurate information about events at department editorial meetings.
*   Coordinates the coverage of events with the Logistics Editors.
*   Communicates with appropriate colleagues including supervisor.
*   Ability to make decisions quickly and balance multiple breaking news stories at one time on deadline.
*   Some experience as a broadcast or print journalist in a major market preferred
*   Three years relevant experience including television production.
*   Degree or Certificate from a recognized Journalism Program

Send Resumes and Audition tapes to:

Chris Duncan, News Director
Citytv Edmonton
10212 – Jasper Ave
Edmonton, AB
T5J 5A3
Email   chris.duncan@chumtv.com
Only those candidates selected to interview will be contacted – no phone calls please.

CHUM Television values diversity in its work force and is committed to Employment Equity.

Application Deadline: Friday October 28, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                            Page 32 of 42     Sheridan Institute of Technology and Advanced Learning
British Columbia: "Story Editor"                               -   Vancouver       -
Ad Posted October 14, 2005.
The Shopping Bags - “Story Editor” – British Columbia .

Award winning consumer affairs program entering its 6th season is looking for an experienced Story Editor.

QUALIFICATIONS & EXPERIENCE:

A background in journalism will help, but it‟s your great story telling skills that will make the difference. And you are very familiar with small
windowless dark rooms – having spent almost as much time editing as you have writing.

RESPONSIBILITIES:

* Work with freelance directors shaping stories, treatments, shooting scripts and edit scripts
* Involved in brainstorming every story – bringing a fresh new perspective
* Package each episode, tying together the rough cuts delivered by the directors

START DATE: January 2006 .

If you are interested in this position, please forward resume to: jobs@forcefour.com Subject: Story Editor

We thank all applicants for their interest in the position. However, only those under consideration will be contacted.

Application Deadline: OPEN (nvm)
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




British Columbia: "Series Producer"                                  -   Vancouver       -
Ad Posted October 14, 2005.
The Shopping Bags - “Series Producer” – British Columbia .

Force Four Entertainment and New Shoes Productions are seeking a Series Producer for the sixth season of W Network‟s award winning series “The
Shopping Bags”. Also broadcast on Fine Living in the U.S.A. “The Shopping Bags” is hosted and executive produced by North American‟s
shopping experts, Anna Wallner and Kristina Matisic.

With a strong team already in place, we‟re looking for an experienced series producer who understands great storytelling and can convey solid
shopping tips in a creative and entertaining style.

Key responsibilities:

*   Manage a team of 30 people including contract and freelance directors and staff
*   Oversee, with the story editor and executive producers, all creative aspects of the production
*   Communicate with the broadcaster
*   Manage the budget
*   Organize systems

Ideal start date January 2006.

Please email qualifications, references and salary expectations to: jobs@forcefour.com, subject line Series Producer.

Application Deadline: OPEN (nvm)
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                              Page 33 of 42       Sheridan Institute of Technology and Advanced Learning
Alberta: "Videotape Production Editor / Mont Prod Magnetoscopique – CAL00045"
-   Calgary -Ad Posted October 14, 2005.
STATEMENT OF QUALIFICATIONS
Function:
Responsible for maintaining Corporation standards on technical quality of video and audio in performing videotape and non-
linear editing. Uses a wide range of complex technical equipment including editing systems and requires independent
technical ability and creative judgment.

Duties require close co-operation and consultation with other people and entail wide latitude for independent action,
judgment or initiative and for a high degree of responsibility for the accuracy and quality of work throughout the complete
production process.

Duties:
* Prepares, sets up, loads, aligns and operates videotape editing systems and associated equipment;
* Consults with and advises production, technical and other related personnel on the best methods of achieving technical
and artistic production to ensure overall production continuity;
* Operates a wide range of complex equipment which includes as necessary, editing systems, switchers, computer edit
controllers, switcher effects and colour correctors, multi machines, audio tape decks and disk players, audio mixers or
consoles, time-base correctors, character generators (recall of store material), single-channel operation of still store devices,
graphics cameras a related equipment for playback, assembly, mixing and editing of video and audio material;
* With minimal production direction, performs rough cuts and conforming stages of programs or program segments, and
final editing of program segments in an EFP environment;
* With immediate production direction, performs fine cut and final editing of programs or program segments;
* Prepares a complete and accurate edit decision list; Assists production personnel in the artistic production of a program by
providing production and technical personnel with production assembly information relating to studio inserts, graphic
presentation, special effects and final audio and video packaging;
* Consults with and advises production and other personnel on the best methods of achieving technical and artistic results
on the production;
* Assists production personnel in videotape production through operation of various technical equipment;
* Selects appropriate equipment and arranges for remote editing set-ups as necessary;
* Provides pre-production advice and guidance to production personnel in regard to the best advantages and use of various
editing techniques, capabilities of equipment, etc;
* Assists and advises production personnel, during post-production, on the best technical methods of packaging and editing
programs;
* Obtains information and advises on services and facilities, as required;
* Tests and makes minor repairs on editing equipment;
* Maintains familiarity with current technical and production practices and maintains the maximum possible technical
quality on the program material that is being handled at all stages; * Ensures that videotapes are available, evaluated, and
reports are submitted on technical quality;
* As required, performs all or part of the duties specified for any other technical classification of equivalent or lower salary
group;
* Performs, as necessary, other related duties of a similar nature required to carry out the above functions.

OBJECTIVE CRITERIAS
Graduation from Community College in TV Broadcasting or equivalent. Minimum 2 years video post production
experience. Strong technical knowledge of various post production processes. Subjective Criteria: Must have a strong sense
of creative judgement, initiative and a high degree of responsibility for the accuracy and quality of work throughout the
complete production service. Should be self-motivated and have demonstrated creativity and initiative to solve problems.
Ability to work in a deadline-driven environment while maintaining a professional attitude. Must demonstrate leadership
skills and ability to pursue the acquisition of story elements with a minimum of supervision. Ability and willingness to work
a variety of shifts as well as overtime and weekends, as required. Must have excellent communication, interpersonal and
client service skills. Demonstrated ability to work in a team environment.

[Subjective Criteria]

* Demonstrated leadership skills and ability to pursue the acquisition of story elements with a minimum of supervision,
working in a team environment.
* Must have excellent communication, interpersonal, and client service skills.
* Demonstrated sense of creative judgement, initiative, and a high degree of responsibility for the accuracy and quality of
work throughout the complete production process.
* Demonstrated organizational skills with an ability and willingness to perform multiple duties with a willingness to work a
variety of shifts as well as overtime and weekends, as required.


Broadcast Journalism Stage 3 Document                  Page 34 of 42   Sheridan Institute of Technology and Advanced Learning
* Demonstrated ability to work in a deadline-driven environment while maintaining a professional attitude.
* Demonstrated ability to interpret system hardware and software problems with an ability and initiative to find creative
solutions or workaround.


Please visit www.cbc.ca/jobs and apply online. Please be sure to mention that you saw this job posted on
www.mediajobsearchcanada.com.

We thank applicants for their interest, however, only those selected for an interview will be contacted.

The CBC is committed to equity in employment and programming.

Application Deadline: Thursday October 27, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                 Page 35 of 42   Sheridan Institute of Technology and Advanced Learning
SMS Concepts Ltd.

Ontario: "Host for National Series - MAKING IT BIG"                                       -   Toronto / GTA   -
Ad Posted October 13, 2005.

Please Note: MAKING IT BIG will be produced in Vancouver . All inquiries please be emailed to SMS
Concepts and not Force Four Entertainment. - No phone calls please.

HOST for NATIONAL Series: MAKING IT BIG
Force Four Entertainment’s MAKING IT BIG is a fun, smart and insightful exploration of careers. In each episode,
three up-and-comers in a creative career compete for the career opportunity of a lifetime. The series takes viewers
behind the scenes of the most coveted professions and reveals what it takes to succeed.

Produced for Life Network, MAKING IT BIG brings insight to career development that goes beyond entertainment. The
series inspires viewers to dream big, face career challenges and strive for success.

The HOST (male or female) has the outgoing personality, intelligence, maturity, life experience, and humour to be the
ringmaster that drives this series.

The HOST (MALE OR FEMALE):
» 30-40
» MUST HAVE HOST, IMPROV, and/or RADIO DJ EXPERIENCE
» Is INTELLIGENT and INQUISITIVE with a sense of confidence and                     authority to match the experts
» Has PERSONALITY PLUS and a SENSE OF HUMOUR
» Is CREATIVE, SPONTANEOUS and a SKILLED AD LIBBER. You can                          definitely think on your feet and don’t need an
IFB or teleprompter.
»   Has INTERVIEWING EXPERIENCE-knows the right questions to ask
»   Is a PEOPLE PERSON
»   Is MATURE with a variety of work experience
»   Has an insight into the business of BUSINESS
»   UNION or NON-Union
»   A PRO

REQUIRED FOR REVIEW:
» Photo and Resume
» HOST REEL …AND… A CREATIVE VIDEO AUDITION that includes:
a) Walk & Talk Standup- Review of all of the jobs you’ve held
b) Creative ‘COLOUR COMMENTARY’ observation of people and action of                  a particular job; ie: hairdressers in a salon,
check-out clerks in a grocery store; workers on a construction site…
c) Interview ONE PERSON in that place of employment to gain the                ‘inside scoop’ and secrets behind that job.
* HOST and ‘AUDITION REEL’ to be provided on VHS or DVD.
* Deadlines for Submissions: OPEN, but please apply A.S.A.P.
Sue Skinner, SMS Concepts Ltd., 5 Allister Avenue
Toronto, ON M1M 3K7
E-mail: skinner@rogers.com

Application Deadline: OPEN - But apply A.S.A.P.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                       Page 36 of 42     Sheridan Institute of Technology and Advanced Learning
Alberta: "Assignment Editor"                           -   Calgary   -
Ad Posted October 10, 2005.
Positions (Full Time): Assignment Editor
Reports to:             Director of News & Entertainment
Organization: Citytv Calgary (CHUM Limited)

CityNews Calgary has an opening for a Full-Time Assignment Editor.

We are looking for someone who lives and breathes news. The successful candidate must have a proven track record of working with Reporters,
Producers and Camera people to develop stories and cover the day‟s top local news events. We are looking for a self-starter with excellent problem
solving skills and imagination.


Essential Duties and Responsibilities:

*   Assign reporters and cameras to stories
*   Coordinate Newsroom resources on a daily basis, ensuring all breaking news is covered
*   Good at multi-tasking with experience monitoring Police, EMS and Fire Scanners
*   Assist Reporters with contacts, helping to create the best stories possible
*   Experience finding and breaking original news stories
*   Someone who can sift through the day‟s news and events and bring good story ideas to the table


Essential Knowledge and Skills:

*   Strong knowledge of the Calgary area and Southern Alberta
*   Highly organized and efficient
*   Ability to find and develop contacts, set up interviews and track down leads is essential.
*   Working knowledge of all types of feeds: Microwave, Satellite, TOC, Telestream
*   Timely and effective communication skills are required to keep the Producers updated on the issues of the day
*   Good interpersonal skills with the ability to work within this highly charged environment
*   Ability to work a variety of shifts including evenings and weekends
*   5 years newsroom experience in a major market

Only those candidates selected for interviews will be contacted - no phone calls please.

Please forward resumes to:

Mike Pietrus - Director of News & Entertainment
Citytv Calgary
535 - 7th Ave S.W.
Calgary, AB.
T2P 0Y4

Application Deadline: Friday October 21, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                            Page 37 of 42     Sheridan Institute of Technology and Advanced Learning
Ontario: "Entertainment Producer" - Toronto / GTA                                       -
Ad Posted: October 4, 2005.
CanWest Interactive - Entertainment Producer, Toronto CWI-09-009

Operated by CanWest Interactive, a division of CanWest MediaWorks Publications Inc., canada.com is Canada's most comprehensive Internet
network and portal, with an average of three million unique users per month. canada.com is a full service portal for personalized information
and services including travel, automobiles (driving.ca), careers (working.com), sports, finance, free e-mail, search, shopping, and many additional
services. canada.com also provides up-to-date international, national and local news coverage from CanWest newspapers, Global Television
News, wire services, and its own interactive news bureaus. City portals offer local news, weather, and services information.

Key Responsibilities

The canada.com entertainment producer must be well connected and knowledgeable of the entertainment industry. The producer will be take
ownership of the canada.com entertainment channel and see ideas through from conception to completion. A passion for entertainment, experience
in television, music or movies and general knowledge of pop culture are required. The producer will be responsible for maintaining an editorial
calendar of entertainment events such as the Oscars, film festivals and album releases.

The producer will update the entertainment channel on a daily or weekly basis, pending the time of year and behavior of canada.com users. Updates
will require the producer to develop contacts internally and externally, pull together content from multiple sources, write compelling copy, edit
photos and publish content on a tight timeline. The entertainment producer will also create feature packages in conjunction with the sales team in
order to monetize the property. Performance will be based on improving key metrics, such as page views, unique users, time spent online and return
visits. The entertainment producer will need to manage resources across the company and be both diplomatic and persuasive in the pursuit of
creating the premiere online entertainment destination in Canada. The producer must be willing to work weekends and night shifts when required,
can work without supervision and adapts to changes in direction and focus quickly.

Key Qualifications

Requirements:

*   Degree or diploma in journalism or equivalent experience
*   At least 2 years in an entertainment or music environment
*   6-8 years work experience
*   Experience in an online publication, portal, or other internet property
*   Basic HTML skills
*   Basics in Photoshop
*   Experience with HTML Editors like Dream Weaver
*   Excellent verbal and written communication skills
*   Experience with multi-media (Video, Real, Flash) is a definite asset.
*   Self motivated and independent worker
*   Requires minimal directions
*   Organized and detail oriented


Competencies:

* Has energy and drive to succeed, is a self-starter
* Creates alliances through respect and shared successes
* Able to make decisions in a timely manner utilizing available information


CanWest Interactive, a division of CanWest MediaWorks Publications Inc., Canada‟s leading international media company is committed to diversity
and equal opportunity for all people. Should you be interested in this opportunity, please visit www.working.com/toronto Search for
the roles under CanWest MediaWorks.

OUR MISSION

To inform, enlighten and entertain people everywhere so as to improve the quality of their lives

Application Deadline: OPEN (nvm)
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                              Page 38 of 42   Sheridan Institute of Technology and Advanced Learning
Ontario: "Video Journalist / vidéojournaliste – TOR00474" - Toronto / GTA                                                      -
Ad Posted: October 24, 2005.
100% CANADIAN. As Canada's public broadcaster, CBC offers all Canadians Broadcasting services that reflect and celebrate our country's diverse
heritage, culture and stories.

Please note that this is a 10 month contract position

Function:

The Hour is looking for a video journalist to join the team. The successful candidate will be equally comfortable performing live as well as preparing
taped reports. The person must be able to handle all story topics from politics to pop culture. The ideal candidate is an independent self-starter with
timely and imaginative story ideas and presentation styles. Work is governed by CBC journalistic and programming policies and standards.

Description

- Identifies and proposes original story ideas for The Hour
- Prepares, writes and produces field items and live remotes
- Arranges and conducts interviews as required
- Develops and maintains contact with a variety of sources to assure current knowledge of business issues and events.
- Participates in business unit story meetings.
- Writes story to conform to CBC journalistic policy and standards.


OBJECTIVE CRITERIA / CRITERES OBJECTIFS

- University degree or equivalent experience
- Solid journalistic skills
- Strong on-air skills
- Ability to write clearly and concisely
- Excellent interview skills
- Ability to generate original story ideas and creative treatments
- Comprehensive editorial knowledge of national and international affairs
- Demonstrated understanding of CBC Journalistic Policies, standards and practices
- Ability to work flexible hours
- Ability to work in a high pressure, tight deadline environment, often in unexpected overtime situation
- Ability to travel
- Valid driver's licence, passport and ability to travel
- Previous experience shooting and editing would be preferred


SUBJECTIVE CRITERIA / CRITERES SUBJECTIFS

- A passion for strong journalism, critical thinking and innovative storytelling
- A passion for journalistic excellence
- Creative problem solver
- Excellent interpersonal skills
- Highly creative, imaginative and motivated self-starter
- Ability to work independently and as a member of a team
- Must be organized and able to meet deadlines


Please visit www.cbc.ca/jobs and apply online. Please be sure to mention that you saw this job posted on
www.mediajobsearchcanada.com.

We thank applicants for their interest, however, only those selected for an interview will be contacted.

The CBC is committed to equity in employment and programming.

Application Deadline: Friday November 4, 2005.
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                             Page 39 of 42     Sheridan Institute of Technology and Advanced Learning
Maple Leaf Entertainment
Ontario: "Programming Assistant                                 -   Toronto / GTA       -
Ad Posted October 19, 2005.
Position: Programming Assistant
Reports To: Manager, Programming and Production
Type:1 Year Contract
Job Code: DS-307-75
Location: Air Canada Centre
Start Date: ASAP

Overview

As part of the Programming and Production team, you will be responsible for the reconciliation of logs for Leafs TV and Raptors NBA TV.


Responsibilities:

*   Maintain accurate as-run logs
*   Process data edit CRTC logs as required
*   Analyze and correct coding as applied in the preparation of CRTC files
*   Liaise with suppliers and producers to secure „Can Rec‟ numbers
*   Ensure Program Inventory control is accurate
*   Provide support and back fill where possible for the programming and Traffic team
*   Liaise with SDS support representatives to resolve systems issues
*   Participate in special projects and perform other related duties as requested


Requirements:

*   Hands-on experience with CRTC log filing for a specialty station
*   Experience with SDS is ideal but not necessary
*   Appreciation for the live sports television environment
*   Proven ability to listen, understand and communicate effectively
*   Demonstrated ability to build and develop professional relationships
*   Confident user of MS Office and Outlook
*   Ability to work independently and within a team environment.
*   A grasp for detail
*   Proven to perform well under pressure; manage multiple priorities simultaneously
*   Available to work evenings and weekends as required
*   A positive, winning attitude, incorporating integrity, confidentiality and discretion


To Apply:

External applicants: Please apply through our website: www.theaircanadacentre.com or by mail:

Attention:

People Department, (JOB CODE),
Maple Leaf Sports & Entertainment Ltd.
40 Bay Street, Suite 400
Toronto, ON,
M5J 2X2

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Application Deadline: OPEN (dcm)
Please mention that you saw this Ad on Media Job Search Canada.com, Thanks.




Broadcast Journalism Stage 3 Document                                Page 40 of 42    Sheridan Institute of Technology and Advanced Learning
                                  Communications Specialist
                   Conservation Halton and Hamilton Region Conservation Authority
                                         Watershed Region

Conservation Halton is a community based environmental agency that works in partnership with
watershed municipalities and the Province of Ontario to protect the natural environment. We also
manage a number of parks for education and recreation including Glen Eden Ski & Snowboard
Centre, Crawford Lake, Mountsberg Wildlife Centre, Rattlesnake Point, Mount Nemo, and Hilton
Falls.

Conservation Halton was selected as one of the Top 100 Employers in Canada by MacLean’s
magazine for 2004.

One of the great benefits of working with Conservation Halton is the staff identification pass, which
entitles you to free entry to any of our conservation areas, and discounts on mountain biking, skiing,
and snowboarding.

General Description
               The Communications Specialist will be responsible for assisting with the development
               and implementation of an overall Communication Plan for the drinking water source
               protection planning initiative for the Halton/Hamilton Watershed Region. The
               Communication Plan will include methods to effectively engage the public at large and
               community groups in the process. The Communication Specialist will report to the
               Manager of Source Water Protection.
Responsibilities
               Working in consultation with existing conservation authority communication staff, assist
               with the following:

         Prepare an overall Communication Plan for the project, which will include descriptions of
          Advisory Committees; how to engage the public and community groups; how public
          comments will be incorporated; and, the methods to be used to resolve stakeholder
          concerns.
         Produce all communications and marketing materials including publications, advertisements,
          news releases, displays, and other materials, including the preparation of PowerPoint and
          related audio-visual presentations relating to drinking water source protection planning.
         Prepare content for the Source Water Protection websites.
         Provide technical and administrative support to the Source Water Protection Planning Team.
         Serve as official Recording Secretary to the Source Protection Planning Committee and all
          Advisory Committees.
         Other duties as assigned by the Manager of Source Water Protection.
Qualifications
         University degree or college diploma in Journalism, Communications, Public Relations,
          Marketing or related discipline.
         Additional training or experience in environmental sciences an asset.
         Minimum 3 years work experience in major job tasks
         Working knowledge of MS Excel, Access, PowerPoint, Word programs. Experience in
          Microsoft Publisher and Adobe Photoshop necessary
         Experience and ability to produce clear concise records/minutes of committee meetings
         Excellent oral and written communication skills
         Ability to work independently and in a multi-disciplinary team environment.
         Ability to travel to different sites not serviced by public transportation


Broadcast Journalism Stage 3 Document          Page 41 of 42   Sheridan Institute of Technology and Advanced Learning
Appendix 5: References

Canadian Association of Broadcasters (2001). A Study on the State of the Canadian
Broadcasting System.

Cultural Human Resources Council (2005). Canada’s Cultural Sector Labour Force.

Ekos Research Associates (2004). Employment in Canadian Screen Based Media – A
National Profile: Television Broadcasting. Human Resource and Skills Development
Canada

Friends of Canadian Broadcasting (2005) Statistics and Trends on Canadian Broadcasting

Gordon, Rich (2005). Online opportunities make journalism’s future bright, despite gloomy
feelings Online Journalism Review October 27.

Industry Canada (2005) Establishments – Information and Cultural Industries

Nordicity Group Ltd. (2004). Television and Radio Broadcasting – Key Statistics

Statistics Canada (2005). Television Broadcasting, The Daily.

Statistics Canada (2004). Broadcasting and Telecommunications.

Statistics Canada (2004). Focus on Culture, Quarterly Bulletin from the Culture Statistics
Program.




Broadcast Journalism Stage 3 Document   Page 42 of 42   Sheridan Institute of Technology and Advanced Learning

				
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