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January 2011
MotoInfo
Information from the motor industry for media & marketing
Publicity Services
Welcome to January MotoInfo 2011
E COURAGI G YEAR FOR 2010 EW CAR
REGISTRATIO S AS FIGURES E D UP 1.8% O 2009
The 2010 market rose by 35,847 units to 2,030,846 units, ending 1.8% up on 2009 figures. The
fleet market rose by over 10% in 2010, but private volumes slipped following the end of the
Scrappage Incentive Scheme (SIS). Registrations fell 18.0% in December to 123,817 units. The
market is forecast to decline by 5% in 2011 to 1.93 million units as difficult market
conditions continue.
“2010 was a year of recovery for the motor industry with new car registrations up 1.8% on 2009,”
said Paul Everitt, SMMT Chief Executive. “Economic conditions remain extremely challenging, but
industry expects demand to strengthen in the second half of the year. Competition in the retail sector
will intensify as the industry seeks to re-balance demand across its new and used car and service and
repair business. UK motor manufacturing recovered particularly well in 2010 and the outlook is
for further steady growth this year”.
Source: RMI/SMMT
MotoInfo is designed and written to give you brief, reliable and authoritative information relevant to
local and regional motor dealers, and motor manufacturers national marketing initiatives.
Brake
news in brief authorities to get involved. Wherever you
live, and whatever you do, you can get
involved and help raise awareness of the
ROAD SAFETY WEEK 2011 DATE needless loss of life on our roads.
A D THEME A OU CED
Every year Brake chooses a theme for media
The date of Road Safety Week 2011 is 21-27 events it runs during Road Safety Week. In
November 2011. The event is organised by Brake, 2011, it has chosen 2young2die as its theme;
the road safety charity, but open to everyone to the name of its campaign to stop young
help promote road safety during this established people dying and being maimed on roads, in
national awareness event. particular in crashes caused by young
drivers; crashes that kill young people in cars
Brake is encouraging schools, communities, and on motorbikes and other road users,
companies and road safety professionals such as often due to speed, overtaking dangerously,
emergency services, health workers and local drink and drugs, and not wearing seat belts.
news in brief 1
MotoInfo January 2011
news in brief
Road crashes are the biggest killer of young people Every Network Q vehicle is subjected to a
[1]. In 2009, 11 young people were killed and 125 rigorous Multi-Point Check by highly trained
more were seriously injured every week in Great Vauxhall technicians, before it is allowed to
Britain [2]. carry the Network Q stamp of approval
People taking part in the Week can choose to run
an educational or campaign event on this theme, or
Peugeot
on a different theme of their choice. Brake is also
urging people to consider fundraising for the PEUGEOT 508
charity during RSW11. Brake provides services for
road crash victims, including a helpline, and Details of the range, specification, powertrain
campaigns for road safety in schools, colleges, line-up and pricing are announced today for the
companies, communities and the media stylish new Peugeot 508, due in the UK in
April 2011.
Available in the UK from launch in both
VAUXHALL Saloon and SW body styles, the Peugeot 508
brings to the market a confident, stylish and
USED OW WITH LIFETIME WARRA TY well-equipped model range. Highlights
include an elegant design, powerful,
Called Network Q Lifetime Warranty, the lifetime economical and low CO2 engines and the debut
cover applies to the second owner of any Vauxhall of Peugeot’s new e-HDi Stop & Start System
purchased through Network Q that has covered technology.
less than 30,000 miles and is under 12 months old.
Warranty coverage continues until the car reaches A modern interior design that is both practical
100,000 miles. and comfortable for its occupants is also a
strength of the new Peugeot 508 range which
Duncan Aldred, Managing Director of Vauxhall will be available in five trim levels: Access,
Motors, said: “Vauxhall is so confident of the high SR, Active, Allure and GT.
quality levels built-in to its current range of cars
that it is now offering its new ground-breaking Seven powertrain options will be available on
lifetime warranty on used cars. The Network Q the new 508 at launch.
Lifetime Warranty is designed to protect our
customers against unexpected costs and to give
reassurance and peace of mind long after they’ve
S OWY KERB STRIKES
taken delivery of their used Vauxhall.” REQUIRE ALIG ME T
The Network Q Lifetime Warranty cover includes
CHECKS
powertrain, steering system, brake system and
Unknown or minor damage caused to vehicles
electrical equipment throughout the life of the
during the recent snow and ice could continue
vehicle. To maintain the Lifetime Warranty,
to cause drivers extra expense for many
owners need to visit a Vauxhall retailer annually
months ahead unless they have their vehicle’s
for a free vehicle inspection and sustain the
alignment properly checked. During the bad
manufacturer service schedule.
weather, many drivers slid into kerbs or drove
news in brief 2
MotoInfo January 2011
news in brief
into deep potholes as they struggled to control Warranty Advertising creative was amended in
their vehicles properly, potentially causing line with ASA recommendations prior to
damage or misalignment to their vehicle’s Christmas and this very successful campaign
wheels and geometry settings. Cars suffering continues to run on all media platforms.
from misalignment will experience higher
running costs as the tyres will wear out
prematurely and the increased rolling HYU DAI
resistance will cause higher fuel bills. Gross
misalignment can even be a danger to other TRODUCES 2012 VELOSTER
road users.
Hyundai will introduce its cutting-edge 2012
Modern wheel alignment systems now use Veloster in a world debut at the North American
sophisticated technology to measure 14 International Auto Show on January, 10 2011.
primary angles of all four wheels in a matter of
minutes. Not only can this complex operation SEAT
help reduce driver’s running costs, but it can
also make for safer driving and better handling ‘VAT HIKE? WHAT VAT HIKE?’
as any vehicle pull can be identified, and
steering wheels set straight, to avoid further Spanish car maker SEAT is extending and
driving distractions. refreshing its VAT-free offer.
Any motorist considering getting the alignment Extending across the SEAT line-up, the VAT-
measured should check that the workshop free offer is now complemented by a new ½
performing wheel alignment will provide an VAT deal that amounts to a ten per cent discount
alignment printout. Many these days are colour off certain models.
coded to easily show the misalignment errors,
but will also detail the vehicle settings both A third offer comes in the shape of 0% finance
before and after any work is carried out, deals on a selection of new SEATs.
allowing full transparency of the completed
works. Ibiza SC and 5dr, the VAT-free offers apply to
1.4 Chill and 1.4 85 PS petrol models while all
Vauxhall other versions (excluding the entry level cars)
benefit from the new ½ VAT discount.
Lifetime Warranty Advertising not banned
All versions of the third ‘silhouette’ in the Ibiza
Contrary to a number of media reports running line-up, the shapely yet capacious Ibiza ST,
today, the Vauxhall Lifetime Warranty enjoy the VAT-free deal.
advertising campaign has not been banned.
Leon five-seat hatch, VAT-free deals apply to S
The ASA requested that a small number of Emoción and all petrol models (excluding entry
amendments to the advertising creative should and Cupra R versions) while Cupra R and all
be made to clarify the terms and conditions. In diesel models (excluding entry and S Emoción
line with this ruling, the Vauxhall Lifetime versions) benefit from the new ½ VAT discount.
news in brief 3
MotoInfo January 2011
news in brief
Altea and Altea XL, all are being offered with London Boroughs and cities such as Milton
either VAT-free or ½ VAT deals. Likewise the Keynes.
elegant Exeo and Exeo ST get VAT-free, or ½
VAT offers. Company car drivers will further benefit as the i-
MiEV is not subject to Benefit-In-Kind tax.
Alhambra MPV gets the ½ VAT discount Furthermore, businesses will benefit as they can
which effectively brings the newly-increased write-down the vehicles full value in the first 12
Value Added Tax down to its original 1973 months.
level of ten per cent.
The new suite of offers will run throughout the
Mercedes-Benz
first quarter of 2011, ending 31 March this
year, and applies to eligible retail customer THE EW-GE ERATIO C-CLASS
cars registered before this date.
The new C-Class will be launched in spring 2011
The retail campaign is also available to small and is a comprehensive modernisation. The front
fleet customers (sub-25 cars) who buy their and rear sections of this best selling model have
vehicles outright. a more striking design. There is now a high-
resolution colour display screen in the instrument
cluster, an elegant new dashboard with grained
MITSUBISHI surface and prominent decorative trim
emphasising the premium character of the
Mitsubishi Motors announce Contract Hire interior.
& personal payment plans for the UK’s first
available mass-produced pure electric Fuel consumption has been improved by up to 31
vehicle ~ per cent. Efficiency-enhancing measures
including new engines, the improved 7G-
Mitsubishi Motors in the UK has t confirmed TRONIC PLUS automatic transmission and the
competitive finance offers for the Mitsubishi i- ECO start/stop function also feature. Ten new
MiEV fully electric vehicle. Independent driving assistance systems ranging from the
advisors CAP have predicted the Mitsubishi i- standard ATTENTION ASSIST drowsiness
MiEV will retain 43% of its on the road price detection system to the optional DISTRONIC
after the £5,000 government incentive P-ICG PLUS proximity control system are also now
and after three years and 30,000 miles which is available for this model series for the first time.
better than most combustion engined rivals.
A total of more than 2,000 new components
The ultra-low running costs of the i-MiEV are distinguish the latest generation of the Mercedes-
also a key advantage over other cars, with Benz C-Class from its predecessor. The UK
additional incentives including ‘fuelling’ for as market launch of the Saloon and Estate versions
little as £1.05 per full charge (if using will take place in March 2011.
Economy 7 tariff), low servicing costs and
downtime. The i-MiEV is also exempt from The C-Class is the highest-selling model series
road tax, is free from the London Congestion for Mercedes-Benz. The current series has found
Charge and is entitled to free parking in some well over one million buyers worldwide since its
news in brief 4
MotoInfo January 2011
news in brief
launch in March 2007 (98,000 UK sales). Since BMW’s popular all-new X3 range is to be
the introduction of the first C-Class in 1982 (then enhanced with the addition of an M Sport
known as the model 190), Mercedes-Benz has sold specification. The mid-range Sports Activity
more than 8.5 million vehicles in total in this Vehicle, that first went on sale last month and
segment. In 2010 too, the C-Class has repeatedly now has healthy order bank stretching six
won top places in the registration statistics. months ahead, will be offered with an M
aerodynamic body styling package to enhance
The Saloon and Estate now have a new aluminium its sporting look.
bonnet, which contributes to weight reduction and
therefore enhances fuel efficiency. Its contour in The M Sport specification sees 18-inch star-
the area of the headlamps and radiator grille spoke M alloy wheels, chrome plated door sill
emphasises the V-shape of the front section more finishers with M designation, High-gloss
heavily than before. In conjunction with the newly Shadowline exterior trim for the window
designed headlamps, this gives the front section a surrounds, M Sport multi-function steering
more resolute impression. wheel, Sport seats and Anthracite headlining
added.
The main focus of the design work in the interior
was on restyling the dashboard with its integrated The BMW X3 20dxDrive M Sport goes on sale
screen and new surface grain. The touch surfaces March, 2011 with prices being announced at a
of the controls are now also more finely detailed later date.
and galvanised. A stepped extension to the
instrument cluster now also accommodates the BMW Winter Tyre Programme sales
central display. success
The instrument cluster and a discreet light-catching BMW Winter Tyre programme, demand has
contour continue into the front passenger side far exceeded expectations with the special
while the central, trapezoidal air vents and the rubber proving to be a hit with both existing
round vents on the outside are highlighted in detail and new BMW owners.
by galvanised trim.
The winter wheel and tyre packages developed
The new C-Class also sees the debut of a new by BMW have been specially engineered to
telematics generation which will also be gradually operate much better than summer tyres at
introduced in other model series. Major new temperatures below 7°C.
features include greater operating convenience,
larger displays, telephone directory transfer, Prices vary by model but start at £600 for a
display of SMS messages, wireless music complete set of four winter wheels and tyres on
reproduction via Bluetooth and a USB interface a BMW 1 or 3 Series.
now accommodated in the centre armrest.
BMW 1 Series Coupé voted Car of the Year
by What Car? readers
BMW
The new BMW X3 20dxDrive M Sport Beating off strong competition from the likes
news in brief 5
MotoInfo January 2011
news in brief
of Porsche and Aston Martin the BMW 1 diesel engine and either a six-speed manual
Series Coupé scooped the category honour for gearbox or six-speed electronically controlled
the Best Coupé in the annual What Car? manual gearbox (EGC). Aimed mainly at Fleet
Readers Awards. customers it has CO2 emission levels of
between 129 & 135 g/km.
The BMW 1 Series Coupé and Convertible
will be revised for March 2011 to keep them The second new model is the 3008 ENVY
ahead of the competition. One new feature is Special Edition which again is based on the
the introduction of an Aero Curtain which Sport model but provides customers with
channels air from the front of the car through ”Exclusive” levels of desirability. It builds on
two ducts that exit in the wheel arches. This jet the standard specification of the Sports model
of air creates a curtain that smoothes air flow with the following extra standard specification:
in the wheel arch region to improve overall Dark tinted rear windows, Exterior Styling
aerodynamics and lower CO2 emissions. Pack (Aluminium Detailing), Head-up Display
and Cielo Panoramic Glass Roof. All this
ew January pricelists available for extra specification is included for just £600
download more than the equivalent Sport version. It is
available with either a 1.6 litre VTi 120 petrol
With VAT rising to 20 per cent in the New engine or HDi 112 Euro 5 diesel engine. Both
Year all of the on-the-road prices for the entire models come with a manual gearbox, five-
BMW range will be changing. New pricelists, speed for the VTi and six-speed for the HDi
for all models are now available. 112.
PEUGEOT SUBARU
3008 CROSSOVER RANGE EXPANDS FREE ACCESSORY PACKS
WITH TWO NEW MODELS
Subaru the Japanese All-Wheel Drive
Peugeot’s 3008 Crossover range now includes manufacturer is also currently offering buyers a
two new models: the 3008 SR and 3008 ENVY choice of free lifestyle-specific accessory
Special Edition. packs, each worth over £500.
Now the previous three model line up, Active, There are six packs available, featuring
Sport and Exclusive, has been extended to accessories designed to make the lives of
include a new SR model with standard fitment Subaru owners easier and safer. One of the
of Peugeot’s Grip Control, and the Special following packs is available free-of-charge
Edition 3008 ENVY. with each new Forester, Legacy Tourer or
Outback:
The SR model is based on the Sport model but
includes the following extra standard • Dog Pack – includes dog guard, water-
specification: RNEG Colour Satellite proof cargo tray and rear bumper
Navigation, Bluetooth, Grip Control and 16” protector
Alloy wheels with Mud + Snow tyres. It is • Towing Pack – towbar, rear bumper
available with Peugeot’s latest Euro 5 HDi 112
news in brief 6
MotoInfo January 2011
news in brief
protector and caravan electrics
• Winter Pack – rear bumper protector, CITROË
rubber carpet mats, front and rear
mudguards NEW C4 ON SALE
• Touring Pack – high visibility
emergency pack, aluminium roof bars, Citroën’s stylish New C4 starting from just
cargo area rails and partition £15,595 is now on sale.
• Cycle Pack – aluminium roof bars, rear
bumper protector, pair of bicycle New C4 launch offers in January, are 0% APR
holders finance over 3 years with 30% deposit or low-rate
• Ski Pack – aluminium roof bars & ski Elect 3 PCP finance with a highly competitive
carriers, waterproof cargo tray, 4.9% APR.
waterproof front seat covers
The New C4 is available in three specified trim
levels – VTR, VTR+ and Exclusive. There are
EW YEAR, EW VAT four HDi diesel engines and three BMW co-
developed petrol units with 5 or 6-speed manual
Don’t take undue risks on used car deals to gearboxes and a fuel-saving 6-speed EGS.
avoid VAT, warns HPI
New C4 carries the maximum 5-star Euro NCAP
rating, including a 97% score in the ‘Safety
The New Year has brought with it the dreaded Assist’.
rise in VAT from 17.5% to 20%, which means
those planning a major purchase – such as used New C4 prices start at £15,595, rising to £21,495
car buyers – could be tempted to look for ways for the range-topping HDi 150 Exclusive. Thanks
to avoid a bumper price tag. to the car’s low emissions, all diesel models
qualify for free VED in the first year.
However, the additional VAT could lead to
some used car buyers seeking out a private
seller rather than a dealer, but warns HPI,
consumers still need to remain cautious to
avoid unscrupulous sellers offering a banger
that looks like a bargain.
“Buying privately can save used car buyers
money by avoiding the VAT, however, it does
come with some risks,” says Nicola Johnson,
Consumer Services Manager for HPI. “One in
three vehicles checked with HPI has some
form of hidden history, which can end up
costing hundreds, or even thousands, of pounds
extra to an unsuspecting buyer. However, the
VAT rise shouldn’t stop you from buying used,
if you’re prepared to do some extra work
before you go ahead and buy.”
news in brief 7
MotoInfo January 2011
December 2010 data in brief
Source: SMMT
news in brief 8
MotoInfo January 2011
data in brief
Early growth helps to overcome sharp slowdown
in second half of 2010 as 2010 market rises to
2,030,846 units
· 2010 was a tale of two halves, with volumes up 19.9% in the first half of the
year, but falling 13.8% in the second half.
The step change was a reflection of the removal of the Scrappage Incentive Scheme
in March 2010. Over 100,000 cars were registered through the scheme in 2010,
around 5% of the total market. Whilst up 1.8% on 2009, the 2010 market was still
the second lowest in the past decade and almost 375,000 units short of the 2007
levels.
· Registrations fell by 18.0% in December, with the market a little below
expectations. If scrappage volumes were removed completely from the 2009
December tally, then the 2010 December figure would have been up almost 6,000
units or 4.8%.
· Private registrations fell below one million units for only the second time in the
past decade, dropping by 5.6% over the full year and by 37.5% in December. Fleet
volumes were more resilient and grew by 10.3% over the full year. Business
demand also rose in 2010 after a 42.8% rise in December. Fleet volumes are
expected to sustain the market in 2011, whilst private demand will fall further - in
part reflecting the loss of the scrappage scheme.
· UK-built cars outperformed the market, up 17.4% over year-to-date and 7.4%
in December. The market share was the highest since 2005.
· Diesel penetration also rose to a record 46.1%, in part helped by growth of
MPV and dual purpose (SUV) segments, which have a high diesel penetration, as
well as the slowdown in petrol car sales post scrappage.
· The Ford Fiesta was the best selling new car for a second successive year in
2010 and Ford was again the bestselling brand, whilst in December Vauxhall was
the top brand and the Astra was the best selling model.
news in brief 9
MotoInfo January 2011
adnews- marketing - tactical
headlight activation
Alfa Romeo. - Cruise control
- Extended storage
MITO MULTIAIR PRICES Available to - Rear-view mirror, automatically dimming
order through the Alfa Romeo UK dealer - Armrest - front, centre
network the MiTo’s MultiAir engine range - Park Distance Control (PDC), front and rear
marks the next technological step in the
vehicle’s already successful life – promising Or BMW Professional radio and Bluetooth
lower emissions and fuel consumption
together with higher performance and greater Finance offers across the range 6.9% APR
driving pleasure – with Active Suspension as
standard on the 170bhp Cloverleaf model. 3 Series
From £17,885.00 Complimentary Specification Upgrade
available.
Alfa Romeo UK has details of finance offers Visibility Package including:
on selected Alfa MiTo, Giulietta, 159, Brera - Adaptive Headlights.
and Spider models. Up to 4.7% APR Typical. - Headlight wash.
- High-beam Assistant.
All models Contract hire and personal - Rain sensor with automatic headlight
contract hire is available on all models. activation.
- Xenon headlights
Local adapts of the national print campaign
will be available for dealers to personalise. Finance offers across the range
Marketing materials are available for dealers 5 Series
to order on 0845 3779159. PCP offers are in Finance offers
conjunction with Alfa Romeo Consumer Complimentary Specification Upgrade
Services. - Adaptive Headlights.
- Headlight wash.
Visit the Alfa Romeo website for further - High-beam Assistant.
details on the PCP offers this month. - Xenon headlights.
www.alfaromeo.co.uk .
Chauffeur Programme
Contract Hire offers
BMW UK customer incentives this quarter 7 Series
include: Complimentary Specification Upgrade
available
1 Series Executive Packages available
Complimentary Specification Upgrade Contract hire offers
available. Rain sensor with automatic Chauffeur Programme
news in brief 10
MotoInfo January 2011
adnews- marketing - tactical
Z4 outstanding, return the car and walk away or
Complimentary Specification Upgrade start a new agreement. This is available on
Finance offers Chrysler Grand Voyager 2.8 CRD automatic
M Cars Touring and Limited models all with 0%
Finance offers across the range APR typical.
HPS Group in Marlow operates Dealer Marketing/Product Highlights
Marketing activities for BMW. All of these
advertisements can be dealer personalised • The Jeep Patriot compact 4x4 range has
and are available in a variety of sizes and been facelifted for 2011, with the entry price
formats. for the Sport model from just £15,995 on the
road. There is now a new 2.2 litre diesel
option with improved emissions and fuel
CHRYSLER UK LTD consumption, delivering up to 42.8mpg
(combined).
Dealers should order marketing/creative
materials, including eDM, DM postcards and
radio commercials (if applicable) from the
A range of low rate PCP finance options Chrysler UK’s online dealer marketing
have been launched on selected vehicles. portal, Marketing Link, to promote any
current offers locally or contact the dealer
The new 2011 Jeep Patriot 2.2 CRD models marketing agency – Team Chrysler – on
start at just £229 a month (25% deposit 01676 526088
required), with just 1% APR typical over 41
months.
The Chrysler Grand Voyager 7-seat luxury Citroen
MPV, which has now sold more than 12
million vehicles worldwide since its launch Whilst all of December’s offers continue for
25 years ago, also has PCP finance available January, including the V-V-V-VAT freeze
on the Touring and Limited derivatives detailed below, this month we are also
starting at just £399 a month (25% deposit delighted to launch New Citroën C4. The
required), with a typical APR of 4.5%. embodiment of strength, control and efficient
engineering combines into Positive Power
In addition Chrysler have a new finance and is another perfect example of the
option called Advance Payment Plan, where continuing renaissance of the Citroën brand.
consumers can pay a high deposit (usually
between 60% and 70%) and have no monthly V-V-V-VAT Freeze
payments for two years and interest free (0% Order a new Citroën C3, C3 Picasso or C1
APR typical). They can then pay the balance during January and take delivery before the
5th of March to benefit from VAT frozen at
news in brief 11
MotoInfo January 2011
adnews- marketing - tactical
the 2010 rate on top of other fantastic offers. Berlingo Multispace from £12,435
C3 Picasso from £12,995 (or £10,695
Sales Campaign Dates: ordered and including VAT freeze and with £2,000
registered 04-31/01/11. Welcome Reward deducted)
New C4 from £16,995
Finance Campaign C4 Picasso from £16,795 (or £14,795 with
0% APR finance with a 30% deposit is £2,000 Welcome Reward deducted)
available over 3 years on Berlingo Grand C4 Picasso from £18,195 (or £16,195
Multispace and New C4 models. Low rate with £2,000 Welcome Reward deducted)
4.9% APR Elect 3 finance is available on C1 C5 Saloon from £19,695 and Tourer from
VTR & VTR+ and all New C4 models and £20,795
6.9% APR Elect 3 Finance is available on all C-Crosser from £24,895
Berlingo Multispace models. 9.9% APR C6 from £38,695
Typical.
Terms & Conditions apply. From
Customer Servicing Offer participating Dealers.
To celebrate the launch, any retail orders of
New Citroën C4 between 7th and 10th January
for delivery by the end of March will qualify Colt/Mitsubishi.
for a FREE 3 year/35,000 miles servicing
contract. Plus there is a 3 years/35,000 miles Colt
Servicing Pack available on all models Pay half up-front and nothing for two years
(excluding C1) for just £199. with 0% APR Typical finance
Or
Welcome Reward Low deposit Low monthly payment option.
The popular Welcome Reward continues £1,000 deposit, followed by £195 per month
meaning that qualifying non-Citroën owners
can benefit from a Welcome Reward of
£2000 when purchasing any new Citroën C3, Lancer Evolution X
C3 Picasso, C4 Picasso or Grand C4 Picasso Lancer Evolution X GSR FQ-300 SST now
model. There is no requirement for customers only £29,699
to part-exchange their existing vehicle. Available with 0% APR typical finance
ASX
Prices Mitsubishi ASX available with 0% APR
C1 from £6,495 (including VAT freeze and typical finance
£2,000 Dealer contribution)
C3 from £11,290 (or £8,990 including VAT Outlander
freeze, £2,000 Welcome Reward deducted The new 2011 Outlander available with 0%
and Dealer contribution) APR typical finance
Nemo Multispace from £12,345
Shogun
news in brief 12
MotoInfo January 2011
adnews- marketing - tactical
Mitsubishi Shogun available with 0% APR
typical finance
L200 Trojan A range of value-for-money summer offers
L200 Trojan from £16,349+VAT are being made available to customers
Available with 0% APR typical finance through Fiat’s dealer network. The four
aftersales deals are designed to offer
i-MiEV something for every Fiat owner, regardless of
The Mitsubishi i-MiEV plug-in electric car the age of their car.
goes on sale January 2011.
Available from only £23,990 The offers include:
500 I-deal offer 3.0% or 3.2% APR
Radio scripts are available for the dealers. 500c 1.2 Lounge
I-deal offer 2.20% APR
For more information please contact Golley
Slater in Cardiff on 02920663333. Editorial Panda 1.1 Active Eco
contact can be made with David Miles on OTR PRICE £7,795. Customer Saving
01285 647200. £1,400. OFFER PRICE £6,395
Grande Punto Sound 1.4 3 Door
Daihatsu. OTR Price £9,785. Customer Saving £2,390.
OFFER PRICE £7,595
The Terios – £14,504 on the road.
Multipla 1.9 MultiJet Eleganza is now
Materia available for the excellent price of £16,225.
Now £11,080 WITH AIR CONDITIONING
Siron now with air conditioning from £8464 15" Alloy wheels
Copen. From £11,987 Rear parking sensors
Leather steering wheel and gear lever
FIVE-YEAR WARRANTY FOR ALL DAIHATSUS Height adjustable driver's seat
Audio controls on steering wheel
The offer runs until the end of the year. Unique 3+3 seating
All Daihatsus will now come with a five-year
unlimited mileage warranty following a Qubo 1.4 Active is now available for the
successful trial on the Terios mini-SUV and excellent price of £9,995 saving you £400.
Sirion five-door supermini.
Fiat Annual Service & MOT - from £85
Dealers can access marketing and advertising
materials from the Daihatsu Extranet facility Fiat cars over three years old can now benefit
for the complete range and instigate local from this annual service and MOT, which is
advertising strategies. carried out by a Fiat trained technician using
news in brief 13
MotoInfo January 2011
adnews- marketing - tactical
the latest diagnostic equipment and technical £450 deposit allowance when financed with
information. Original Fiat parts will be fitted, Ford Credit
all of which are rigorously tested, fit 4.9% APR typical on 2 year Ford Options
perfectly and carry a Fiat manufacturer's £1,150 Ford customer saving
warranty. £215 Dealer Contribution
Fiat MOT Test Insurance - £29 Fiesta Zetec
From £11,995 on the road. Customers get a
Fiat’s MOT Test Insurance has been £350 Ford Customer Saving. With a free
designed to protect drivers from unexpected Bluetooth system with Voice Control and
costs following an MOT failure. Customers USB connection.
can buy the insurance as long as there is at 4.9% APR typical on 2 year Ford Options
least three months before the next MOT test.
The price includes Insurance Premium tax, Fusion Zetec
and gives cover for one test during the period From £12,295 on the road. Price includes:
of insurance and should the vehicle fail, 4.9% APR typical on 2 year Ford Options
owners can claim up to £750 including parts
(specific items only), labour and VAT, to Focus Zetec
cover the cost of repairs. From £15,871 on the road. and a £1,550 Ford
Customer Saving. With a free Bluetooth
Fiat Accessories - 10% off system with Voice Control.
4.9% APR typical on 2 year Ford Options
Fiat offers an extensive range of genuine
accessories designed in conjunction with C-MAX Zetec
Centro Stile, Fiat’s design centre in Turin. From £17,195 on the road only when
Tested to the highest standards, they include financed with Ford Credit.
alloy wheels, bodykits, tow bars and roof 4.9% APR typical on 2 year Ford Options
bars.
Kuga Titanium
Dealers can access marketing and advertising From £22,995.00 on the road.
materials via the Fiat dealer ads Free Bluetooth® with Voice Control
website. Promotional offers are also Free Appearance pack
communicated on the www.fiat.co.uk
website. 4.9% APR typical on 2 year Ford Options
£500 Ford customer saving
Ford Mondeo Zetec
From £18,995 on the road only when
Ka Studio financed with Ford Credit. Price includes:
From £8545 on the road only when financed £300 deposit allowance when financed with
with Ford Credit. Price includes: Ford Credit
news in brief 14
MotoInfo January 2011
adnews- marketing - tactical
4.9% APR typical on 2 year Ford Options This offer, combined with Honda’s standard
three year road side assistance, three year
S-MAX Zetec new car warranty and Honda’s reputation for
From £21,045 on the road only when bulletproof reliability, means affordable and
financed hassle-free Honda new car ownership for the
with Ford Credit. Price includes: first three years.
£300 deposit allowance when financed with
Ford Credit Pre-VAT rise price freeze
4.9% APR typical on 2 year Ford Options Honda is also holding 2010 prices on all CR-
V, CR-Z, Insight and Accord models and
Galaxy Zetec selected Civic variants until the end of
From £23,395 on the road only when January 2011. For example, by not passing
financed with Ford Credit. Price includes: on the VAT rise, customers can benefit from
£300 deposit allowance when financed with a £443 saving on a new Accord 2.0 ES GT.
Ford Credit
4.9% APR typical on 2 year Ford Options Jazz with a £1,230 saving on the outgoing
entry level 1.2 S variant which now starts at
New Ranger XLT £9,995. As a further bonus, £1,000 has also
Price includes: been knocked off the rest of the popular
£1,722.00 customer saving supermini range
Jazz available from £9,950 with £1,000
saving across the rest of the range.
Honda
Civic range starts at £12,995 with a £2,750
HO DA HOLDS THE VAT A D saving.
OFFERS THREE YEARS FREE Three years complimentary servicing on
SERVICI G Civic variants.
Range of finance options available.
Honda is adding three years’ complimentary Popular 50/50 finance plan returns.
servicing and a range of flexible finance
options to selected new cars until the end of Flexible financing
March 2011. Honda is also easing the pain of A range of flexible finance options are
the New Year VAT rise by absorbing the available across the Honda range. With a 25
price increase for customers throughout per cent deposit, customers can secure a 5.9
January. per cent PCP over three years, while those
with a smaller deposit of 10 per cent can
Three years’ free servicing secure a 7.9 per cent PCP over the same
Customers visiting a Honda dealership in the duration. A two year 0 per cent HP is
new year will also be eligible for three years’ available with a 35 per cent down payment.
complimentary servicing on all new CR-V
models and Insight and CR-Z hybrids. Customers opting for the 5.9 per cent PCP
news in brief 15
MotoInfo January 2011
adnews- marketing - tactical
with 25 per cent deposit could walk away i10 1.2 Classic five door. Deposit £449.10
with a brand new CR-V 4x4 for as little as and 36 monthly payments of £165.00
£299 per month. i20 Classic three door. Deposit £791.30 and
36 monthly payments of £199.00
For more information on Honda (UK) i30 1.4 Classic five door. Deposit £1,365.
advertising, marketing, promotions and and 36 monthly payments of £279.
events please contact the Honda Dream
Factory website on 0845 1300 500 or For more information about Hyundai call the
team@hondadreamfactory.co.uk Hyundai Press Office on 01494 428752 or
visit the Hyundai website at www.hyundai-
car.co.uk.
Hyundai
HYUNDAI ANNOUNCES VAT-TASTIC ISUZU
OFFERS ON i10, i20 AND i306Hyundai has
decided to pay the 20% VAT on selected i10, International Motors Limited, official
i20 and i30 Comfort models as part of a importers of Subaru, Isuzu and Daihatsu
range of VAT-tastic offers for 2011. vehicles, have merged all three franchises
under one management structure.
Hyundai’s 20% contribution on the selected
models is on now and will be valid until the Single Cab 4x2 now starts at £12,149.00.
end of March.
The new three-model range starting at
With this offer, the i10 city car is just £7,109 £15,999 comprises the Rodeo, Rodeo Denver
for the Comfort 1.2 5dr model, a saving of Max and the year a Rodeo Denver Max LE
£1,410, the i20 supermini is £8,809 for the which boasts an up rated engine courtesy of
Comfort 1.2 3dr model, a saving of £1,750 Prodrive plus an ultra-luxury interior and
and the i30 mid-sized family hatchback is lavish equipment tally.
£11,605 for the Comfort 1.4 5dr model, a
saving of £2,285. ISUZU dealers are given support in the form
of creative services. Dealers who have
As a separate offering to the no VAT deal, specific requirements can request bespoke
for buyers who want to spread the cost of bromides and advertising material as
their car over three years, Hyundai also has required.
competitive Personal Contract Purchase
(PCP) plans. A typical three year plan has an
APR of just 7.9%. Jaguar
Sample PCP monthly rates based on 10,000 XK offers
miles per annum: With flexible finance offers the XK Two
Payments, Two Years Apart, Typical 0%
news in brief 16
MotoInfo January 2011
adnews- marketing - tactical
APR. to 4.5%APR. SOUL £12,120
0% / Finance £1,000 PCP Finance
XF Contribution. £500 Customer Saving. 7 Year
Typical 8.9% APR Jaguar Privilege available Switch £2,000 Customer Saving
on all new XF models .
CEE ’D
XJ PRO_CEE’D £11,960
Typical 7.9% APR Advance Payment Plan 0% / Finance £1,000 PCP Finance
available on new XJ registered up to 31st Contribution. £500 Customer Saving
March 2011. (Excluding VR-7 and facelift pro_cee’d). 7
Year Switch £2,500 Customer Saving
Jaguar Contact offers a wide range of off the (Excludes VR-7)
shelf material FOC to the dealer network as 5 DOOR £12,270
well as bespoke consultation via it's 0% / Finance £1,000 PCP Finance
nationwide field team of Marketing Contribution. 7 Year Switch £500 Customer
Managers. Saving(Excluding VR-7). 7 Year Switch
£2,500 Customer Saving (Excludes VR-7)
SW £15,330
KIA 0% / Finance £1,000 PCP Finance
Contribution. £500 Customer Saving. 7 Year
Red ose Day is Friday 18th March with Switch £2,500 Customer Saving
extensive c overage across the BBC.
The campaign launches on 3rd February. CARE S
Kia are a supporting partner of Red Nose £14,305. £1,000 Customer Saving
Day.
Participating dealers have been issued with a SEDO A
Fund Raising pack. £20,940. £1,000 Customer Saving
PICA TO £7,165 £500 PCP Finance SPORTAGE
Contribution. Up to £700 Customer Saving. £17,015. £1,000 PCP Finance Contribution
7 Year Switch £1,500 Customer Saving
(Excludes Spice) SORE TO
£22,990.£1,000 Part-Ex Allowance
RIO £8,540 £500 PCP Finance Contribution.
£350 Customer Saving (Excluding Domino).
7 Year Switch £1,500 Customer Saving
red nose day
Kia are a supporting partner of RND 2011
VE GA £11,755
following a successful campaign in 2009.
0% Finance £1,000 PCP Finance
• RND 2011 Launches on 3rd February.
Contribution. £500 Customer Saving. 7 Year
• RND takes place on 18th March.
Switch £2,000 Customer Saving
• Kia dealers can use the partnership to drive
news in brief 17
MotoInfo January 2011
adnews- marketing - tactical
footfall and market to their local
communities...and have some fun while Range Rover Sport 11MY 5.0 V8
doing it!
24 Monthly Payments. On the Road Cash
Dealer's activity will reflect the new offers. Price £72,495.00 . Typical 0% APR
DEALERS have samples of bromide and
Typical 0% APR Land Rover Advance
regional material. They are able to order
Payment Plan
what they want by using a unique reference
number. KIA can ISDN to newspapers but Pay between 65% and 75% now (including
would prefer the dealerships to receive the finance charges), then after two years, either
bromides in the first instance. pay the balance outstanding or return the car
to us.
Kia support Dealerships with regional
support programmes which include “Head Range Rover 11MY 5.0 V8
Office booked” dealer advertising, extended
radio coverage and bespoke limited On the Road Price £85,695.Typical 0% APR
individual Dealer support where merited.
Dealer Marketing- David Hart is Dealer A marketing support programme is in place
Marketing Manager and he can be contacted integrated through the line at national and
on 01932 8320000 local levels promoting the key retail
incentives whilst communicating the key
positioning for each nameplate.
LA D ROVER Additional dealer network marketing
materials will be available across the range,
Freelander 2 complementing national campaign materials.
Typical 0% APR Land Rover Advance LAND ROVER dealers have the full support
Payment Plan service available to them from Land Rover
Pay 55% - 65% now, then after two years, Link. Quarterly materials with sample
either pay the balance outstanding or return templates are produced and regular dealer
the car to us consultation meetings take place regionally.
Freelander SD4 HSE Auto Model Year Mazda
2011
On the Road Price £36,79500.Typical 0% This quarter, Mazda are strongly promoting
APR retail PCP benefits and offers along with
Freelander SW SD4 GS Model Year 2011 VAT being held at the 2010 rate of 17.5% on
24 Monthly Payments. On the Road Cash selected models. In addition, the range is
Price £28,795 .Typical 0% APR further enhanced with the launch of the new
Takuya range and the Special Edition Mazda
news in brief 18
MotoInfo January 2011
adnews- marketing - tactical
MX-5 Kendo. Mazda3 MPS
Q1 Retail & Mazda Financial Services Q1 Retail and Mazda Financial Services
Campaign campaign
VAT
Mazda are fixing the rate of VAT at the 2010 3.9% APR available on Mazda Personal
rate of 17.5% on the following models: Contract Purchase, 24 month term on the
Mazda2: All models following models:
Mazda3: Mazda3 Takuya and Petrol models Mazda2: All models
(excluding MPS) Mazda3: All models
New Mazda5: All models Mazda6: All models
Mazda6: Mazda6 Takuya and Petrol models Mazda MX-5 and the Special Edition Kendo
Mazda MX-5: All models including Special 5.9% APR available on Mazda Personal
Edition Kendo Contract Purchase, 30 and 36 month terms on
the following models:
Complimentary Servicing Mazda2: All models
Free Servicing offer available on selected Mazda3: All models
models with Mazda Personal Contract Mazda5: All models
Purchase. 3 years free servicing or 37,500 Mazda6 : All models
miles, whichever comes first, and includes a Mazda MX-5: All models including the
maximum of 3 services. Special Edition Kendo
Upgraded Mazda2 Tamura and Upgraded Mazda CX-7
Mazda2 Takuya
Mazda3 Takuya Conditional Sale
Mazda6 Takuya 3.9% APR Mazda Conditional Sale 12
Mazda MX-5 Kendo month and 24 month terms available on the
Free Servicing following models: Mazda2: All models
Mazda3: All models
3 years free servicing offer available for all Mazda6 : All models
customers regardless of payment method. Mazda MX-5: All models including the
Mazda5 Sport: All models Special Edition Kendo
Customer Savings 5.9% APR Mazda Conditional Sale 36
Customer savings of up to £1,000 are month term available on the following
available on selected models: models:
£300 customer saving available on the Mazda2: All models
Upgraded Mazda2 TS2 Automatic Mazda3: All models
£500 customer saving available on the Mazda5 : All models
Mazda6 Petrol, Mazda6 Takuya Petrol, Mazda6 : All models
Mazda MX-5 including the Special Edition Mazda MX-5: All models including the
Kendo Special Edition Kendo
£1000 customer saving available on the Mazda CX-7
news in brief 19
MotoInfo January 2011
adnews- marketing - tactical
0% APR Mazda Conditional Sale 12, 24 and paint at £NIL advance payment
36 month terms available on the following Upgraded Mazda2 1.5 5dr Sport with
models: metallic paint at £99 advance payment
Mazda2: All models Mazda3
Mazda3: All models Mazda3 1.6 5dr TS with metallic paint at
Mazda5: All models £1,204 advance payment
Mazda6: All models Mazda3 1.6 5dr TS2 with metallic paint at
Mazda MX-5: All models including the £1,384 advance payment
Special Edition Kendo Mazda5
Current Mazda5 1.8 Takara with metallic
Mazda UK PCP Deposit Contribution paint at £2,899 advance payment
Mazda UK PCP Deposit Contributions are Mazda6
available on selected models. Mazda6 1.8 5dr TS with metallic paint at
£500 deposit contribution available on: All £2,074 advance payment
Mazda3 models (excluding MPS), all Mazda6 2.0 5dr TS with metallic paint at
Mazda6 models and all Mazda MX-5 models £2,745 advance payment
including the Special Edition Kendo Mazda MX-5
Mazda MX-5 1.8i SE with metallic paint at
Minimum Deposit Requirement for 0% £1,224 advance payment
APR
30% minimum deposit required on all Contract Hire Campaign
Mazda5 models and Mazda3 MPS
50% minimum deposit required on all Mazda2
Mazda2 models, All Mazda3 Models Upgraded Mazda2 1.3 5dr TS £144 per
(excluding MPS), all Mazda6 models and all month + VAT
Mazda MX-5 models including the Special Upgraded Mazda2 1.3 5dr TS2 £149 per
Edition Kendo. month + VAT
Upgraded Mazda2 1.3 5dr Tamura £154 per
Customer Loyalty Bonus for existing month + VAT
Mazda customers Upgraded Mazda2 1.6D 5dr Sport £179 per
£500 Customer Loyalty bonus for existing month + VAT
Customers available on all Mazda3 models Mazda3
and all Mazda6 models. £1,000 available on Mazda3 1.6 5dr TS £174 per month + VAT
the Mazda CX-7 Mazda3 1.6D 5dr TS2 (115ps) £214 per
month + VAT
Motability Campaign Mazda3 2.0 5dr Sport £241 per month +
VAT
Mazda2 Mazda5 1.8 TS £239 per month + VAT
Upgraded Mazda2 1.3 5dr TS Air Con with Mazda5
metallic paint at £NIL advance payment Mazda5 2.0 TS2 £249 per month + VAT
Upgraded Mazda2 1.3 5dr TS2 with metallic Mazda6
news in brief 20
MotoInfo January 2011
adnews- marketing - tactical
Mazda6 2.2D 5dr TS (129ps) £239 per Approved Used models until 31st December
month + VAT 2010:
Mazda6 2.2D 5dr TS (163ps) Estate £254 per Two years’ complimentary servicing, or
month + VAT two-years warranty, or a £500 finance
Mazda6 2.2D 5dr TS2 (163ps) £254 per deposit contribution (at Typical 11.8% APR).
month + VAT
Mazda6 2.2D 5dr TS2 (163ps) Estate £264 Retailers have access to a wide selection of
per month + VAT advertising treatments to incorporate tactical
Mazda6 2.2D 5dr Sport (180ps) £279 per offers across selected models.
month + VAT
Mazda6 2.2D 5dr Sport (180ps) Estate £289 A wide variety of flexible finance
per month + VAT agreements across PCP and Contract Hire
Mazda MX-5 offers enable Retailers to tailor finance
Mazda MX-5 1.8i SE Soft Top £165.83 per according to their customers’ needs. This
month + VAT quarter the key offers are on A-Class, C-
Mazda MX-5 1.8i SE Roadster Coupe Class and E-Class models.
£186.67 per month + VAT
Attractive PCP finance packages with retailer
HPS Group in Marlow operates all dealer contributions and low APR rates and
marketing activities for Mazda. All assets Contract Hire finance with low monthly
(press ads, direct mail, email templates, web payments are available on key models in the
banners, skyscrapers) can be dealer range:
personalised and are available in a variety of • A-Class: E.g. A 160
sizes and formats on BlueEFFICIENCY Classic SE 5dr
www.mazdadealermarketing.com. (including metallic paint) at a Typical
5.6% APR.
If you require any assistance or advice on • C-Class Saloon and Estate: E.g. C
dealer assets, please contact the MDMS 180K BlueEFFICIENCY Executive
hotline on 01628 894739. SE Saloon (including metallic paint)
on PCP finance at Typical 5.9% APR
or £299 a month on a Contract Hire
scheme.
• E-Class Saloon offers are available
with good PCP and Contract Hire
offers e.g. E 200 CDI
BlueEFFICIENCY SE Saloon
(including metallic paint) at a £375
monthly rate on a Contract Hire
Complimentary Service Plans on new CLS- scheme
Class, C-Class (Saloon and Estate) or E- • CLC-Class: E.g. CLC 160
Class (Saloon and Estate) , and on selected BlueEFFICIENCY Sport available on
news in brief 21
MotoInfo January 2011
adnews- marketing - tactical
a Typical 6.9% APR PCP finance or There are radio scripts with supporting press
with monthly payments of £254 on a treatments for local use. New material is
Contract Hire scheme available for dealers on the Peugeotlink
• S-Class: E.g. S 350 CDI Advertising Toolkit.
BlueEFFICIENCY models PCP
finance at Typical 3.9% APR
• M-Class: E.g. ML 300 CDI
BlueEFFICIENCY Sport PCP
finance at Typical 5.9% APR
• CLS-Class E.g. CLS 350 CDI with The I-Music special edition range continues.
monthly payments of £465 on a Clio, Megané, Scénic, Modus and Kangoo
Contract Hire scheme are still available as I-Music vehicles, as well
as the new Twingo I-Music. There are a
MI I mixture of price saving messages and PCP
offers on all models. All models are available
The MINI Countryman range insurance from at 0% finance over 3 years.
£99.00. Restrictions apply.
Finance offers from 6.8%APR In addition to the above offers, Twingo I-
Mini One music comes with 12 months insurance for
Salt Pack save £150.00 £149 and 3 years/30,000 miles for £149
Pepper Pack save £250.00 when purchased on selection finance.
Mini Cooper
Chilli Pack save £500. Still available is the 0% finance offer across
00 the Renaultsport Range including the new
Pepper Pack save £250.00 Mégane Renaultsport, the winner of Hot
Cooper D Hatch of the year by WhatCar!
Chilli Pack save £500.00
Pepper Pack save £250.00 There is a new sporty special edition Clio,
Cooper S which aims to bring the sporty look and feel
Chilli Pack save £500.00 to the core Clio range. The ‘Clio S’ is
John Cooper Works available on PCP at £159 over 36 months at
Cooper D 5.9% APR.
Chilli Pack save £500.00
Offers still running are:
Peugeot CLIO
I-Music 1.2 16V 75 - 3Dr
Just Add Fuel offer, Peugeot will take care of On the road price £11,040
servicing, warranty, road tax, breakdown Saving £3,045
cover and comprehensive insurance, for a full Price now £7,995
3 years, all in one monthly amount. Renault selections - 3 years
news in brief 22
MotoInfo January 2011
adnews- marketing - tactical
think.
All Clio offers 5.9% APR Typical
MÉGA E HATCH Saab 9-3 Turbo Edition 1.9TiD Saloon
On the road price £13,995 8.9% APR Typical
Saving £3,000 9-3 Turbo Edition SportWagon 1.9TiD
Price now £10,995 150PS Contract Hire
I-Music 1.6 100 from £299 per month† (excl. VAT)
Renault selections - 3 years 9-3 Convertible Contract Hire
All Megane Hatch Offers. 5.9%APR from £349 per month† (excl. VAT)
Typical. 9-5 Saloon Contract Hire
Scénic from £359per month† (excl. VAT)
On the road price £15,520
Saving £3,025 David Pugh, sales and marketing manager at
Price now £12,495 Saab Great Britain, comments: “We’re really
I-Music 1.6 VVT 110 pleased to be offering these excellent models
renault selections - 3 years as part of the new Contract Hire package
LAGU A COUPÉ from Saab.”
Dynamique TomTom dCi 150 FAP
On the road price £19,950
Saving £3,455
Price now £16,495
Customisable press and DM creative are
available for dealers to order on Dealer
Marketing Central. This is a comprehensive
tool covering all aspects of national and
dealer marketing.
Leon 1.6 TDI S Ecomotive £15,913.34
Studio and location photography of the entire Finance type HP. Deposit £6,229.34. Term
Renault range, via Dealer Marketing Central, 36 Monthly payments £269. Final payment
is also available for dealers to use. n/a APR 0% Offer ends 31/03/11
These images can be ordered electronically Altea 1.6 TDI S Emocion £16,339.59
by the dealers for use in local marketing. Finance type
HP £6,655.59. Term 36 Monthly payments
Saab £269 n/a 0% Offer ends 31/03/11
Leon 2.0 TDI FR
Saab continues with Contract Hire packages
£18,681.66. Finance type HP Deposit
to give both business and personal customers
£7,557.66 Term 36 Monthly payments
the chance to drive away in Saab’s stylish
£309 Final payment n/a APR 0% Offer ends
and sporty models for less than they might
31/03/11
news in brief 23
MotoInfo January 2011
adnews- marketing - tactical
pearl red or design beige
Ibiza SC 1.4 SE Chill
£10,623.33. Finance type PCP Deposit And even if you should choose to upgrade
£2,669.16 .Term 36 monthly payments £139 your specification, you can still benefit from
Final Payment £4,480.20 APR 8.9% Offer our highly competitive Typical 8.2% APR
ends 31/03/11 finance rate.
Leon 1.2 TSI S Emocion OPTIO 2 - Free three-year Service Plan
£13,492.50 Finance type. PCP Deposit
£3,579.20 Term 36 Monthly payments Take advantage of a free three-year Service
£189 Final Payment £5,054.40 APR 8.9% Plan for even greater piece of mind.
Offer ends 31/03/11
OPTIO 3 - £700 finance deposit
Leon 2.0 TSI FR contribution (Typical 8.2% APR)
£17,150.83 Finance type PCP Deposit
£4,554.65. Term 36 Monthly payments Alternatively, enjoy all the benefits of a Hire
£229 Final Payment £6,861.38 APR 8.9% 3 Purchase offer - available across the smart
Offer ends 1/03/11 fortwo range - with a £700 contribution
towards your deposit payment for a limited
A range of marketing materials are available period
for dealers to order through SEAT’s Dealer
Marketing Service on 01908 548212. The smart fortwo range has low CO2
emissions (from 89g/km) and excellent fuel
(up to 83.1mpg combined cycle).
Subaru
80% CUSTOMERS TO DODGE VAT
HIKE
Fortwo
Subaru UK, the All-Wheel-Drive Japanese
OPTIO 1 - Specification upgrade manufacturer is to absorb the 2.5 per cent rise
in sales duty itself in most cases.
Save £815 with a free upgrade from a smart
fortwo pulse to a passion including; This means that prices for 80 per cent of the
Subaru range* will remain unchanged for
o highline Audio navigation/multimedia 2011. For example, the Forester SUV range
system will still start at £21,295 for the entry level
o Panoramic roof 2.0X and rise to £28,995 for 2.0D XS
o Colour choice for upholstery: design black, NavPlus. The Legacy Tourer range will cost
from £24,795 (2.0D S) to £29,295 (2.5i SE
news in brief 24
MotoInfo January 2011
adnews- marketing - tactical
Navplus Lineartronic). Crossover Outback SX4
models will continue to be priced at £26,795 SX4 is available with 3 years 0% APR
for 2.0D S, rising to £35,795 for the top-of- typical with a 50% minimum deposit
the-range 3.6R. (includes special edition models)
Elsewhere, the recently launched 2011MY Grand Vitara
STI WRX stays at £32,995 (for both the four Grand Vitara 3 door and 5 door models are
and five-door) and the last remaining few available with 3 years 0% APR typical with a
Cosworth Impreza STI CS400 models are 50%minimum deposit
still priced at £49,995.
Dealers should ensure that they use the
Contact information: Chris Broadbent, updated advertising templates that are
Managing Director Brilliant Manchester available on the Suzuki Dealer Marketing
Broadbent@brilliantmedia.co.uk Service site at
www.sdm4.suzuki.co.uk
Suzuki Toyota
Alto
0% offers over 2 years and £0 deposit
In Q1 the Alto continues to run with a VAT
free saving plus a 3 year subsidised Drive
AYGO Go 1.0 3dr
plan (PCP) deal (9.1% APR). The SZ3 model
from £8,309
is available with a deposit of just £149 and
including 3 years free servicing plus £755
with monthly payments of just £149. The
customer saving 6.9% APR Typical
Alto is available OTR from just £6,953.
Yaris T Spirit
Swift
3 years free servicing plus £1,700 customer
The Swift range has two 3 years 0% APR
saving. 6.9% APR Typical
typical on all models (including the Swift
Sport) with a 50% minimum deposit.
Auris TR
3 years free Servicing plus £2,925 customer
The Swift is also available with a 3 year
saving. 9.9% APR Typical
subsidised Drive plan (PCP) deal (6.9%).
The SZ3 3 door model is available with a
Verso TR 1.6 7-seat
deposit of £1,520 and with monthly
including a £750 customer saving & 5 year
payments of just £198.88.
warranty or 3 years free servicing
6.9% APR Typical
Splash
Splash is available with 3 years 0% APR
Urban Cruiser 1.33 5dr
typical with a 50% minimum deposit.
from £14615
with 5 year warranty or 3 years free servicing
news in brief 25
MotoInfo January 2011
adnews- marketing - tactical
plus £500 Deposit Allowance Meriva Exclusiv 1.4i 16v VVT
9.9% APR Typical Savings up to £4,145
Prius T Spirit 1.8 5dr ew Astra
from £20,265 Savings up to £4,787
with 5 year warranty or 3 years free servicing
plus £500 Deposit Allowance Zafira
9.9% APR Typical Savings up to £4,911
RAV4 XTR 2.2 5dr
from £23540
Volkswagen
with 5 year warranty or 3 years free servicing
plus £500 Deposit Allowance All models
9.9% APR Typical 3 years or 30,000 miles (whichever comes
first), Fixed Price Service plan for £299. This
Land Cruiser LC4 3.0 5dr Offer is available on all new Volkswagens
from £33,404 purchased from the 4th Jan -31st March 2011.
with 5 year warranty or 3 years free servicing Terms and conditions apply.
plus £500 Deposit Allowance
9.9% APR Typical Fox
All Fox models will be eligible for a £500
Land Cruiser V8 4.5 5dr (inc VAT) off on retail sales only.
from £58,721. with 5 year warranty or 3
years free servicing plus £500 Deposit Polo
Allowance 9.9% APR Typical Polo (three door and five door models only)
will be eligible for a £500 (inc VAT) off on
Support marketing material is available from vehicles from stock only.
the Toyota Centre Marketing Services Portal
Golf Plus
All Golf Plus models will be eligible for
Vauxhall st £1,250 (inc VAT) off on retail sales only.
20% off until 31 January 2011.
Insignia Exclusiv ew Beetle Hatch
Savings up to £6,789 All Beetle Hatch models will be eligible for
£1,000 (inc VAT) off retail sales only.
Agila
Savings up to £2,453. ew Beetle Cab
All Beetle Cab models will be eligible for
Corsa S 1.9i 12v £1,000 (inc VAT) off retail sales only.
Savings up to £3,509 Jetta
All Jetta models will be eligible for £1,250
news in brief 26
MotoInfo January 2011
adnews- marketing - tactical
(inc VAT) off retail sales only. C70 2.0D
Touran
All Touran models will be eligible for £1,500 VOLVO S40 PROMOTIO
(inc VAT) off retail sales only. Finance S40 with 7.9% APR Typical over 36
ew Phaeton 3.0 V months.
Phaeton (3.0, V6 TDI) models only will be Purchase BLIS (Blind Spot Information
eligible for £5,520 (inc VAT) off retail sales System) on S40 and receive a Free Family
only. Pack
VOLVO S60 PROMOTIO
Offers are available at participating retailers Finance S60 with 7.9% APR* Typical over
and are valid from the 4th Jan- 31st March 36 months.
unless otherwise stated. Retail sales only, VOLVO S80 PROMOTIO
unless indicated otherwise. Finance S80 with 7.9% APR*Typical over
36 months
Volkswagen supports retailers through the
Volkswagen Retailer Marketing Support VOLVO V50
Programme. Quarterly tactical material is Finance V50 with 7.9% APR Typical over 36
available as press templates and radio that are months
Purchase BLIS (Blind Spot Information System)
head office approved and complement
on a V70 and receive a Free Family Pack
national campaigns. These are available as
templates to the retailers through a specified Volvo V70 Promotions
website. Finance V70 with 7.9% APR Typical over 36
months
Volvo Purchase BLIS (Blind Spot Information System)
on a V70 and receive a Free Family Pack
The Volvo range has been enhanced with a
range of new engine additions and
enhancements for the 2011 Model Year VOLVO XC60 PROMOTIO S
update. These new engines include the Finance XC60 with 7.9% APR Typical over
addition of a new two-litre five cylinder 36 months.
diesel powerplant which is introduced to the
XC60 and XC70 models and replaces the VOLVO XC70
familiar four-cylinder 136 PS unit in the C30, Finance
S40, V50, C70, V70 and S80. XC70 with 7.9% APR Typical over 36
months
VOLVO C30
7.9% APR Typical over 36 months.12 VOLVO XC90.
months Complimentary Insurance from VOLVO XC90 PROMOTION
Volvo Car Insurance. Finance XC90 with 7.9% APR Typical over
36 months
VOLVO C70
Typical76.9% APR over 36 months.Volvo
news in brief 27
MotoInfo January 2011
motorcycling news in brief
KAWASAKI DUCATI
I TRODUCTIO OF 2011 I JA ZX- DIAVEL I DIAMO D BLACK
10R
Unveiled by Ducati at the Milan International
Having suspended the public launch of the much Motorcycle Show last month, the innovative new
anticipated 2011 Ninja ZX-10R to investigate a Ducati Diavel will now also roll out in a
technical issue, Kawasaki Heavy Industries have stunning diamond black colour scheme
now revealed the cause of concern and the following huge interest from enthusiastic show
countermeasure to solve the issue. visitors.
It had been discovered that when some examples Having grabbed global attention at the show, the
of the new 2011 Ninja ZX-10R were operated at Italian manufacturer collected instant feed-back
high rpm under unique riding conditions - such as from thousands of passionate motorcyclists
operating on a racetrack - the intake valve springs viewing the bike for the first time and now
could surge. Should this rare incidence occur it respond immediately with an update to the
could cause one or more intake valves to seat Diavel colour options.
improperly, resulting in poor engine performance.
While the Diavel Carbon in “red carbon” (gloss
On the limited number of machines produced so red over matte carbon weave) with red frame and
far, the camshaft, valve springs and spring “black carbon” (both gloss and matte carbon
retainers for intake valves are being replaced to weave) with black frame, was overwhelmingly
prevent the valve spring from surging. The same loved alongside the Diavel in traditional Ducati
design update is automatically being incorporated Red, Ducati’s response now replaces the
into the ongoing production run of the newest and originally presented pearl white with a brand
most powerful Ninja yet produced. new diamond black with black frame. The new
scheme will be further enhanced with black
Speaking about the news, Sales and Marketing anodised headlamp body and lateral air intakes.
Manager for Kawasaki Motors UK, Michael
Johnstone congratulated the KHI engineers for The new colour has already been introduced to
their work in advance of the anticipated start of production and will be available alongside the
sales in late January. entire Diavel range in February next year.
“While we have been thinking about Christmas
and the New Year at this festive time, a team of
SUZUKI
engineers in Japan have been exhaustively testing
new high performance components for the GSX-R600 new developments.
stunning new Ninja ZX-10R. With the dealer
launch of this and other incoming range models on MotoGP technology - The GSX-R600 is the first
27 January across the UK, this news is the best production Suzuki motorcycle to directly benefit
possible start to 2011 for Kawasaki dealers and from design techniques and technologies used on
riders”.
news in brief 28
MotoInfo January 2011
Motorcycling news in brief
our MotoGP machines. The lighter pistons and decade, Kawasaki’s new season bikes will be
more aggressive valve lift curves enhance displayed alongside such established popular range
throttle response and produce stronger low-to- favourites as the recently updated Versys, the
mid range torque, with the revised gear ratios mean and moody matt black VN900 Custom and
using this torque for better race starts, quicker ever popular ZZR1400, Z1000 plus many, many
acceleration and stronger drive out of the more.
corners.
Kawasaki dealers across the UK will be running
BREMBO monobloc radial-mount calipers - special themed events on January 27 to celebrate
Provide more powerful and consistent braking the incoming new models where customers can
with greater rigidity for better rider feedback. also discover more about the recently launched
The front braking system is 405g lighter than Kawasaki Riders Club, see what special 0% typical
the previous design, with less un-sprung APR and low rate finance deals are on offer and
weight producing even better suspension find out about the amazing national Free Draw to
performance. win fabulous Kawasaki prizes including the
stunning money-can’t-buy factory tour prize.
Completely new frame – The cornering
performance of the new GSX-R600 is The first step for customers is to register for the
heightened further with competition online via the form on the Kawasaki
News UK Facebook page before making their way
KAWASAKI to their local dealer on the evening of 27 January
to confirm their pre-registration and enjoy the
evening’s activities.
2011 LAU CH IGHT U IQUE
FACTORY TRIP PRIZE “With so much to see and do, including the
opportunity to experience our new 2011 models
Kawasaki has just announced the date for a and find out about our new Kawasaki Riders Club
national dealer launch night for its 2011 road -plus the chance to win what will be a stunning trip
bike range that includes a Free Draw for one to the Kawasaki factory in Japan for two people -
lucky person and a friend to win a unique this will surely be an unforgettable night that
once-in-a-lifetime Kawasaki Japanese factory should not to be missed”, commented Sales and
tour prize. Marketing Manager for Kawasaki Motors UK,.
Michael Johnstone
Taking place at road bike dealers up and down
the UK on 27 January 2011, the exciting night
represents the perfect chance for Kawasaki YAMAHA
fans old and new to spend some real “quality
time” with the already popular Z1000SX and EW ADVA CED YEC-40 BATTERY
Z1000SX Tourer, the track focused Ninja ZX- CHARGER
10R, plus the much talked about new high-spec
streetfighter styled Z750R. A year after the introduction of its first motorcycle
and scooter Battery Charger, Yamaha now brings
With its biggest and best range for over a you the new, advanced YEC-40 Battery Charger.
news in brief 29
MotoInfo January 2011
motorcycling news in brief
and 24 months, the 0% typical APR
The original Yamaha YEC-8 battery charger scheme covers selected ER-6n and ER-6f
launched at the end of 2009 was a runaway bikes plus the popular Versys -including
success, providing motorcycle and scooter the incoming 2011 Versys Tourer in standard
owners the peace of mind knowing that or ABS form. And with a minimum
whenever they thumbed the starter button, their deposit of just £99, these popular
vehicle would start. middleweight twins look set to become and
even
Once again, working in partnership with more familiar sight on UK roads in the
renowned automotive electronics experts coming weeks and months.
CTEK, Yamaha have developed the new YEC-
40 which takes battery charging to a whole Additionally, Kawasaki has just launched a
new level, providing complete, safe and highly competitive 2% typical APR fixed
effective battery care. rate finance scheme for selected Ninja
models, again running between January and
The new Yamaha YEC-40 belongs to a new the end of March 2011 and also with an
generation of battery chargers and once again impressive minimum deposit of just £99,
comes at a perfect time for Yamaha owners as subject to acceptance.
the winter is now upon us, but this time the
cutting-edge charging technology is available Covering the Ninja ZX-6R and 2010 model
for a much wider range of battery applications Ninja ZX-10R, the promotion also
including motorcycle, scooter, ATV and includes the much sought after “Performance
Marine products. Edition” Ninja variants which include
such features as Akrapovic end cans in their
specification.
Kawasaki
Speaking about the two new schemes, Sales
Two finance deals and Marketing Manager for Kawasaki
Motors UK, Michael Johnstone, explained
Starting the New Year on a massive positive that the promotions addressed two key
note, Kawasaki has announced not one areas of interest within the popular Kawasaki
but TWO significant finance promotions for range.
the first quarter of 2011.
“With a real surge of enthusiasm now in
On the back of the highly successful practical yet sporty middleweight machines -
Motorcycle Live! event at the NEC late last especially among commuters and those new
year, to two wheels via the GetOn campaign -
Kawasaki are determined to seize the early I am sure the news of 0% Finance on selected
initiative with a 0% typical APR campaign ER series and Versys machines will
focussing on urban twin cylinder machines and be very welcome.
an equally tempting 2% APR typical
scheme for a selection of Ninja machinery. Added to that, we are delighted to be able to
start the New Year in such positive
With a repayment period selectable between 12 mood with a competitive 2% typical APR
fixed rate scheme on selected Ninja
news in brief 30
January 2011
MotoInfo
Motorcycling news in brief
machines as well”. • Gladius
• Bandit 650
• Bandit 650SA
SUZUKI • GSX650F
• GSR600
FREE RESTRICTOR KITS! • GSX-R600
• SV650S / Sport
Following the recent launch of the Suzuki • V-Strom 650 - all variants
BSM motorcycle training scheme, Suzuki GB • Intruder M800Z & M800
offers free restrictor kits on selected models. • Intruder C800
Applicable to restricted license holders only,
the range of Suzuki models the kits are
available for includes:
ovember Motorcycle data in brief
New Registrations
news in brief Source: MCIA
31
MotoInfo January 2011
events & extras
Diary Dates
National Kit Car Motor Show,
Stoneleigh
01 May - 02 May 2011
June 6-12, 2011
Canary Wharf, London
UK Dealer etworks
Dealers per brand.
Alfa Romeo74 Jaguar 102 Perodua 70
Audi 131 Jeep 92 Peugeot 350
BMW 155 Kia 150 Proton 120
Chrysler 103 Land Rover 135 Renault 227
Citroen 225 Lexus 51 Saab 98
Daewoo 65 Lotus 25 Seat 125
Daihatsu 99 Mazda 156 Skoda 180
Fiat 162 Smart 56 Subaru 84
Ford 700 Mercedes 160 Suzuki 147
Honda 200 Mini 150 Toyota 183
Hyundai 171 Mitsubishi 125 Vauxhall 500
Isuzu 15 issan 229 VW 250
news in brief 32
January 2011
MotoInfo
events & extras
Car Launches 2011
Aston Martin Cygnet 2011
SsangYong Korando JANUARY 2011
Volkswagen Passat JANUARY 2011
Citroen C4 JANUARY 2011
Volkswagen Eos FEBRUARY 2011
Vauxhall Corsa FEBRUARY 2011
BMW 6-Series Convertible MARCH 2011
McLaren MP4-12C SPRING 2011
Lexus LFA SPRING 2011
Ford Focus SPRING 2011
Volkswagen Jetta SPRING 2011
Toyota Verso-S Spring 2011
Peugeot 508 SPRING 2011
Kia Optima SUMMER 2011
Range Rover Evoque SUMMER 2011
Saab 9-4X WINTER 2011
Ford Focus ST 2012
Vauxhall Ampera SPRING 2012
news in brief 33
January 2011
MotoInfo
events & extras
Alfa Romeo Jaguar Saab
www.alfaromeo.co.uk www.jaguar.com/uk www.saab.co.uk
Audi Kia Seat
www.audi.co.uk www.kia.co.uk www.seat.co.uk
BMW Lada Skoda
www.bmw.co.uk www.lada.co.uk www.skoda.co.uk
Chrysler Land Rover Subaru
www.chrysler.com www.landrover.co.uk www.subaru.co.uk
Citroen Lexus Suzuki
www.citroen.co.uk www.lexus.co.uk www.suzuki4.co.uk
Daewoo Mazda Toyota
www.daewoo-cars.co.uk www.mazda.co.uk www.toyota.co.uk
Daihatsu Mercedes-Benz TVR
www.daihatsu.co.uk www.mercedesbenz.co.uk www.tvr.co.uk
Ferrari Mitsubishi Vauxhall
www.ferrari.it www.mitsubishi-cars.co.uk www.vauxhall.co.uk
Fiat issan Volkswagen
www.fiat.co.uk www.nissan.co.uk www.volkswagen.co.uk
Ford Perodu Volvo
www.ford.co.uk www.perodua-uk.com www.volvocars.co.uk
GMC Peugeot
www.gmc.com www.peugeot.co.uk The Society of Motor
Porsche Manufacturers &
Honda
www.honda.co.uk www.porsche.co.uk Traders Ltd
Proton www.smmt.co.uk/
Hyundai
www.hyundai-car.co.uk www.proton.co.uk Driving Standards
Renault Agency
Isuzu
www.renault.co.uk http://www.dsa.gov.uk./
www.isuzu.co.uk
Retail Motors Industry
Federation
http://www.rmif.co.uk
Links to motorcycling web sites
www.aprilla.comwww.bmw.co.ukwww.ducati.com
www.harley-davidson.co.ukwww.honda.co.ukwww.kawasaki.co.uk
www.motoguzzi.it/www.uk.piaggio.com www.suzuki.co.uk
www.triumph.co.uk www.yamaha-motor.co.ukwww.royalenfield.com
MotoInfo is published by Publicity Services. Contact Chris Lewis 01889 568183
chrislewis@publicityservices.freeserve.co.uk.
Publicity Services. High View Toothill Road Uttoxeter Staffs ST14 8JU
news in brief 34
