1272349 - Assured

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					The Zone
THE NEWSLETTER OF ASSURED FIRE & SECURITY                                                                                 WINTER 2009

DRAGON                                                                                  Notes from the MD


                                                                                        It's been a unusual year for business as a whole,
                                                                                        with the recession and banking crises forcing
                                                                                        companies to batten down the hatches and cut
                                                                                        costs just to survive.

                                                                                        Here at Assured towers we took the opposite
                                                                                        approach and used the recession as an opportunity
                                                                                        to expand and gain further market share. We have
                                                                                        seen a massive influx of companies wanting to
                                                                                        consolidate costs and streamline which suits the
                                                                                        Assured business model as we save companies
                                                                                        time and money by providing complete solutions.
It's not very often that you get a dragon   recruitment, financial planning and other   This by no means has made it easy for the Assured
to put out her own fire...but what else     areas important for growth.                 team and we have had to work hard just like
would you expect from Assured Fire and                                                  everyone else to expand.
Security?                                   As well as giving clients the chance to
                                            take a look around the new premises,        Still, it has been a great year - we have grown by
The company celebrated another year         the day also provided an opportunity to     25%, moved to our new purpose built facility in
of growth and a successful move to new      meet the Assured team and view              Sheffield and brought in key managers, sales and
premises at Carrera Court in Sheffield      demonstrations of products and new          operations teams to ensure the growth stays in
with an open day in September - and         equipment.                                  line with our number one object of providing the
the special guest was Rachel Elnaugh,                                                   best customer service in our class.
the acclaimed Derbyshire business           And that's how Rachel came to be caught
woman and one of the original stars of      on camera wielding a fire extinguisher      Proof of this lies in our National Fire Excellence
BBC business hit Dragons' Den.              as she tackled the flames of a carefully    award in April and our more recent Business
                                            monitored blaze.                            Growth Award in October.
"We were delighted that Rachel agreed
to be with us on this special day," said    Fortunately, none of the company's          We are looking forward to supporting our
MD Simon Stokes, who added that Rachel      products had to be used on the barbecue,    customers into 2010 and thank you all for your
has recently been advising him and his      another of the day's most popular           support. Lets hope 2010 is a great year for
team on long-term strategic planning,       attractions!                                everyone, we wish you all the best.

                                 Inside :        Projects & Products…
                                        Staff Appointments… Training & Stories
                                                                                   PROJECTS & PRODUCTS
Assured’s African                                                                         A tasty contract
adventure                                                                                 with Proper
International business links are being
strengthened with a major contract in
the African country of Nigeria.
                                                                                          Pasty Company
Assured is providing fire suppression
systems for a gas-fired power station
operated by Tower Power Utilities outside
the Nigerian city of Ota, one of the
country's most important industrial         "Obviously there is a potential hazard
areas.                                      here and we have to make sure those
                                            forecourts are safe from fire"
The £65,000 contract also sees Assured
experts providing fire extinguishers and    The Tower Group is one of the largest
training on fire safety for power station   industrial groups in Nigeria, with primary    Sheffield's Proper Pasty Company called in
staff and improving fire safety measures    operations in the aluminium and steel         assistance from Assured when they moved to new
at Tower's gas filling stations in the      industries.                                   premises in the city.
                                            The Ota gas power station is vital to the     The company was awarded the £8,000 contract
MD Simon Stokes explained: "In Nigeria      company's many operations, generating         to provide a complete fire safety and security
people even run their cars on gas - they    electric power for two Tower Group            solution at the new Proper Pasty head quarters
pull up onto the forecourt in just the      companies, Aluminium Rolling Mills and        site at Parkway House in Sheffield.
same way we do at a petrol station and      Kolorkote, as well as exporting power to
fill their cars with gas.                   neighbouring factories.                       The project included the installation of a state-
                                                                                          of-the-art CCTV system, an intruder alarm system,
                                                                                          access control, fire alarm, fire extinguishers and
                                                                                          emergency lighting.

Aston Assured                                                                             "This was another extremely important contract
                                                                                          for us," said Assured branch manager Matthew
                                            intruder alarms, access control, CCTV         Spivey.
                                            and a PA system for the new council
                                            office, library and doctors' surgery.         "We were particularly pleased to be working with
                                                                                          the Proper Pasty Company at their HQ, protecting
                                            "We are delighted to have been                their central office and manufacturing plant was
                                            successful once again in working for          vital to ensure their nationwide network
                                            Rotherham Council," said Assured              distribution would not be affected.
                                            systems consultant Matthew Tolkien.
                                                                                          The Proper Pasty Company opened its flagship
                                            "This is a multi discipline project which     store when they moved to their new head office
Assured Fire and Security has been          is where we believe our strength lies         premises in the city in August 1999 and now has
awarded the contract to provide fire and    within the fire and security industry,        shops throughout the country, from Newcastle
security at a new Rotherham Council         providing complete solutions for our          and Leeds to Bakewell and Bath.
community facility in Aston.                customers."
                                                                                          Other features of a constantly expanding
The £140,000 deal saw the Dinnington-       This follows several other projects for       operation include a hugely successful mobile
based company secure work alongside         RMBC where Assured were specifically          catering business, launched six years ago, Proper
the project's electrical contractor         chosen for their integrated approach to       Corporate Catering, Proper Pasty Wholesale and
J Tomlinson Ltd to provide fire and         fire and security.                            a retail training facility.

   A Sleek approach to security
   Leeds internet and telecommunications experts Sleek Networks          Among the facilities now being provided are an access control
   called in Assured when they were looking to increase their fire       system, a police response intruder alarm system as well as full
   and security systems.                                                 fire alarm and fire suppression systems to protect the companies
                                                                         data from a potential fire.
   The company was aiming to introduce major updates in the
   system to protect sensitive data.                                     Sleek director and co-owner Ryan McCarry commented: "We
                                                                         were looking for a local company that could deliver the one stop
   Assured provided the perfect answer to the company's needs, a         shop for all our fire and security needs for our new Data Centre."
   system that could be installed and then adapted to suit changing
   needs.                                                                "Following several meetings with Assured, they were the ones
                                                                         that understood our exact requirements and delivered them as
                                                                         promised and on time."

FIRE ALARMS • FIRE EXTINGUISHERS • CCTV • INTRUDER ALARMS • ACCESS                                                                             C
                                                                                                    Having worked in the fire and security
     Matthew Spivey                                 Wayne Gibson                                    industry for the past 20 years, he brought
                                                                                                    a wealth of experience with him and that
     is the company’s new head office               Service engineer Wayne Gibson lives with        has led to some important new contracts
     branch manager.                                wife Cheryl and five-year-old daughter          for the company, including high profile work
                                                    Lauren in the Nottinghamshire town of           for London's prestigious Connaught Hotel
                                                    Mansfield.                                      and the Radcliffe Science Library, part of
                                                                                                    the world famous Oxford University
                                                    Wayne, who is 33, began his career installing   Bodleian Library.
                                                    terrestrial TV systems in hospitals and
                                                    community centres before moving to              He lives with his wife and children in Enfield,
                                                    specialise in CCTV installation.                North London, and when he's not on the
                                                                                                    road for Assured he is a keen Rugby Union
                                                    After a brief stint in Derby, where he worked   fan and has played for the Old Tottonians,
                                                    in the final inspection team checking           founded in 1931 as a branch of the
                                                                                                    Tottenham County Grammar School Old
                                                    paintwork on the range of Toyota cars, he
     Matthew, who is 36 and lives with his wife                                                     Students Association, for many years.
                                                    joined the Assured team almost two years
     and two young children in Matlock, comes       ago.
     to Assured after gaining valuable experience
     with a national fire and security company.     In his role as a service engineer, he spends
                                                                                                    Jane Melia
                                                    most of his time out on the road -
     "Matthew will be running our operations        unfortunately not on the back of his prized
     in South Yorkshire, said MD Simon Stokes.      1,000cc Aprilia motorbike.
     "His appointment to this important new
     role will allow me more time to concentrate
     on sales strategy and the company's
     expansion strategy."
                                                    Rebecca Warren
     New to the
     sales team                                                                                     Jane Melia has spent the past two years
     The major expansion of Assured is seen                                                         working as a credit controller for Assured.
     most clearly in the number of new faces
     joining the team at all levels. Here's a                                                       She spent the early years of her career in
     chance to catch up with some of them.                                                          the steel industry, developing her skills in
                                                                                                    customer payment and credit control,
     Alan Lewis and Colin Milligan have joined      Rebecca Warren has been working as an           before moving on to a similar role for local
     the sales team as core commercial sales        Assured contracts administrator for more        company History and Heritage.
     consultants.                                   than two years.
                                                                                                    After taking time out to be a full time mum
     Both Alan and Colin have a vast amount of      Based in Brinsworth, Rotherham, the             to five-year-old daughter Paige, she made
     industry experience working with the likes     24-year-old previously worked in the            her return to the workplace with her post
     of Honeywell and Chubb, and they bring         administration department for Balfour           at Assured.
     more than 40 years of experience within        Beattie Gas Industries.
     the fire and security industry between                                                         When she's not in the office, 40-year-old
     them.                                          Looking for fresh opportunities, however,       Jane likes to dedicate all her free time to
                                                    she decided to join the Assured team, where
     They will be looking after small to medium     she now looks after installation contracts,
     sized enterprises, Alan for the North West
     and Colin the South and London.
                                                    dealing primarily with customer care as
                                                    well as looking after areas such as
                                                                                                    Paul is No1
                                                    certification of jobs and handover manuals.
     Lydia Codd joins the team as sales
     administrator and will be working alongside
                                                    Away from the office, Rebecca is a keen
     Assured senior sales administrator Sharon
                                                    dancer and recently appeared with the
     Goodwin, processing orders and looking
                                                    Rotherham Area Dance Group in their latest
     after the sales team.
                                                    show at the town's Civic Theatre.
     Spencer Brady has joined the award-winning
     line-up as Customer Account Manager.           A performer since the age of seven, she has
                                                    recently developed an interest in a radically
     Spencer, who is 36 and lives in Sheffield,     new area - Street Dance!
     will be dealing with existing customers,                                                       Paul Savage, our southern fire suppression
     bringing them up to date with the latest
     developments in Assured services.
                                                    Paul Savage                                     consultant, recently won highest achieving
                                                                                                    sales person for the fourth quarter. Paul
                                                    Sales consultant Paul Savage joined the         smashed previous records by not only being
     He will also be heading the company's          team in 2008 with the specific aim of           the highest over target for the period but
     expanding telemarketing team, establishing     building up Assured business in London and      also the highest over target in the history
     new customer contact.                          the south.                                      of Assured - Well done Paul.

                                                                                                 TRAINING & STORIES
  And the winner is…                                                                                 Chamber
                                                    And for the team at Assured that meant
                                                    putting on hard hats and taking to the
                                                    wheel at Sheffield's Parkwood Karting.           company’s
                                                    The 70 metre floodlit outdoor circuit can
                                                    be used in wet or dry weather but there
                                                    was no need to worry about water on the
                                                    surface as the Assured racers took to the
                                                    track amid some bright late summer

  What better way to encourage a bit of             The outright winner was Peter Garrett
  team spirit than with a day at the races?         closely followed by Simon Ormrod and
                                                    Jonathon Booker.

                                                                                                     A great year of growth and development
  Wayne qualifies for quality                                                                        was recognised with a special
                                                                                                     commendation for Assured at the Barnsley
                                                    Wayne recently completed the intensive           and Rotherham Chamber Business Awards
                                                    four-day BAFE course in servicing and            Evening.
                                                    installation of fire extinguishers, which
                                                    included both written and practical              The company was highly commended in
                                                    examinations, passing both with flying           the Business Growth category, sponsored
                                                    colours.                                         by Business Link Yorkshire.

                                                    "It's good for the company to be able to         Managing director Simon Stokes
                                                    say that the members of the team have            commented later: "We feel this was a major
                                                    BAFE qualifications," said Wayne. "It's the      success for us and recognises how we are
                                                    highest industry standard available. It's        developing as one of the region's strongest
                                                    great for me because it is another important     names in a tough economic climate.
                                                    qualification to add to my CV. And it's great
                                                    for the client because they know they are        "I am extremely proud of all the Assured
                                                    going to receive the best standard of            team and the work and enthusiasm they
                                                    equipment for their fire safety equipment."      have brought to the company in the past
                                                                                                     12 months."
                                                    Wayne added that he was now keen to
                                                    extend his qualifications even further in
  Assured have come up with another great           the future. "There are always things out
  reason for using their services...service
  engineer Wayne Gibson is now a fully
                                                    there to learn," he said. "The day somebody
                                                    says there is nothing else to learn, that's      Assured supports
  qualified British Approvals for Fire
  Equipment specialist.
                                                    the day to pack up and go home."
                                                                                                     children’s charity

       Putting the customer first
       Assured have recently carried out a full program of internal customer service training.

       Developed and led by our Managing Director Simon Stokes, the training involved                The recent Assured's Open Day raised £150
       an understanding of what makes a company and staff go that extra mile to provide              for Bluebell Wood Hospice.
       outstanding customer service.
                                                                                                     Bluebell Wood representative Peter Bradley
       Simon said: "We started with the engineers as they see the customers every day,               visited the company to pick up a cheque -
       this then led to similar programs with the office, management and sales team.                  the proceeds of a raffle - from managing
                                                                                                     director Simon Stokes.
       "Everyone was really keen to be involved and we have booked further refresher
       course for three months time to ensure the training is working."                              Bluebell Wood, based near Assured's
                                                                                                     Dinnington HQ, is now one of the region's
                                                                                                     most popular charities, a hospice created
                                                                                                     specifically for children.

                                                                                 EMAIL           sales@assured-ltd.co.uk
Tel.0845 402 3045                                                                WEB             www.assured-ltd.co.uk

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