Try the all-new QuickBooks Online for FREE.  No credit card required.

Sealed Air Marketing Management

Document Sample
Sealed Air Marketing Management Powered By Docstoc
					National Packaging

    Action Plan

 Sealed Air PPD
      St Peters NSW & Doveton Vic

15th July 2005 – 30th June 2010
     Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

                     Table of Contents
Executive Summary                                                 page 3

Company Overview
      Sealed Air Corporation                                      page 4
      Distribution Channel for Protective Packaging Products      page 6
      Sealed Air                                                  page 7

Packaging Covenant
      Signatory Commitments                                       page 8
      Current status and initiatives                               page 9
      Management commitments                                       page 9
      Review system                                               page 10
      Product Stewardship                                         page 10
      Covenant objective and performance goals                    page 11
Action Plan Commitments                                           page 12/19

Conclusion                                                         page 20

Contact                                                            page 20

May 2006                                                        Page 2
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Executive Summary:
Sealed Air is firmly committed to the principles of the National Packaging Covenant and through this
action plan has outlined specific actions that will minimize the environmental impact of packaging and has
made the necessary contributions to the Transitional Funding Arrangements.

As a major packaging manufacturer in Australia, Sealed Air intends to use its position in the packaging
supply chain to ensure joint initiatives are undertaken with both suppliers and customers. Only through the
principles of Product Stewardship and the Shared Responsibility, can real and sustainable gains be made
in reducing the environmental impact of packaging.

As an initial Signatory to the Packaging Covenant, Sealed Air submitted Action Plan valid from November
2001 to November 2004, extended to June 2005 due to formal review of directions of National Packaging
Covenant by National Council.
This new Action Plan in many ways is a continuation of many of the projects / initiatives that were
commenced in the original action plans but reflecting the changes brought upon by National Council for
period July 2005 – June 2010. In the spirit of continuous improvement however, this plan will address
references to KPI’s as defined by National Council and set by Sealed Air ( industry based) with aim to
further develop the initiatives so that gains can be locked in, reviewed and regularly audited at Operations
level and as part of our Business Management System ( quality, environment, health and safety).
This includes:
•   Specific joint source reduction initiatives with customers;
•   Ensuring waste management becomes part of the culture in our manufacturing plants and the
    maximum possible amount of scrap is recycled;
•   Move scrap utilization projects into commercialization;
•   A systematic review of all packaging used for raw materials and finished goods to ensure that bulk
    packaging and recycled materials are used where applicable.
•   The effective communication of the Packaging Covenant and Action Plan achievements to all
    employees and customers;
•   A focus on R&D projects that will have a significant potential impact in reducing the environmental
    impact on packaging.
The above set of core initiatives will be the basis for a number of projects that will all have specific and
measurable deliverables. Sealed Air has appointed the Quality/ EHS coordinator to liaise with Technical,
Supply Chain, Marketing/ Sales and Production for regular review progress on the implementation of
initiatives, as well as to ensure metrics put in place to capture the benefits provide required benefits
towards good citizenship in environmental issues, leading the way from our direct competitors who, we
deplore not seeing becoming signatory to NPC.

May 2006                                                                                   Page 3
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010


Sealed Air Corporation

Sealed Air is a part of Sealed Air Corporation, a US based multinational manufacturer of protective and
specialty packaging materials and systems. Sealed Air Corporation has annual net revenues of over
US$3.0 billion with 100 manufacturing facilities in 46 countries, employing over 17,000 people.

In Australia, Sealed Air Corporation operates two businesses: the Food Packaging Division (Cryovac
Australia) and the Protective Packaging Division (Sealed Air).

This action plan covers the products and activities carried out by the Protective Packaging Division
(Sealed Air); manufacturing facilities are located at St Peters, Sydney (NSW) and at Doveton (Victoria).

The Food Packaging Division has submitted a separate Action Plan to the Covenant Council under the
title: Cryovac Australia – Action Plan.

Sealed Air sells products into the industrial packaging market. These include:

                 •   Instapak® foam-in-place packaging systems ( polyurethane)
                 •   Bubble Wrap™ cushioning materials
                 •   Cell-Aire® thin polyethylene foam
                 •   Cellu-Plank™ and Stratocell™ foam plank
                 •   Fill-Air™ inflatable packaging
                 •   Jiffy® and Jiffylite® protective mailers
                 •   Mailite® bags
                 •   Trigon® security mailers
                 •   Shurtuff® durable mailers
                 •   Cryovac® high-performance shrink films
                 •   Suncap/ Elite solar Pool Blankets
                 •   EvapCap evaporation covers
                 •   Flopak / Micpac ( polystyrene foam)
Sealed Air manufactures some of the above products at its St Peters and Doveton sites; while other
products such as Instapak® foam-in-place , Cryovac® high-performance shrink films, Trigon® security
mailers, Shurtuff® durable mailers are manufactured in other Sealed Air Corporation sites overseas, and
are distributed by Sealed Air locally.

May 2006                                                                               Page 4
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Sealed Air Corporation also designs and sells packaging systems to facilitate the use of its products for its
customers. These products provide superior protection against shock, abrasion, and vibration compared
to other forms of packaging in similar applications. In the case of Cryovac® shrink films, they provide
superior shrink, toughness, clarity and gloss. These products are sold largely through industrial
distribution to a diverse set of industrial end users.

Sealed Air Corporation is dedicated to being pro-active on environmental issues affecting its business and
industry. The Environmental, Health and Safety Review Panel under the coordination of Quality Manager
will see that corporate and operating personnel is committed to ensuring that all operations are conducted
in a way that is consistent with sound environment practices. “Scrap to landfill (%)” is a key metric in the
company’s World Class Manufacturing program, and is reported for all facilities globally. A globally
managed database keeps track of quantities of materials recycled and sent to landfill in each major
location and Sealed Air PPD will start formal reporting of such data in mi-2006 after some difficulties in
doing such earlier. In addition a corporate environment team is ensuring research into recycling
technologies and processes is shared amongst all relevant locations.

Sealed Air Corporation, globally, uses significant amounts of recycled materials in its protective
packaging products by acquiring such materials from third parties, such as newspapers which are used in
its Jiffy® Padded Mailers and by recycling and reprocessing scrap materials generated in its
manufacturing processes. The company also participates in programs to collect packaging materials from
its distributors and other customers and recycle or reprocess these materials.

For a copy of Sealed Air Corporation Environmental, Health and Safety Policy, see the company web-site

May 2006                                                                                  Page 5
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Distribution Channels for Protective Packaging Products
Sealed Air‘s position in the packaging supply chain allows it to apply the Covenant principles of shared
responsibility and product stewardship by working closely with raw material suppliers and large industrial
packaging users.

                              Raw Material Suppliers

                             Sealed Air Protective Products


Distributor              Manufacturer                  Retailer                 Consumer


May 2006                                                                               Page 6
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Sealed Air:

The materials used to manufacture Sealed Air packaging products include:

                •        a range of polyethylene-based polymers
                •        low density polyethylene (LDPE)
                •        linear low density polyethylene (LLDPE)
                •        polystyrene
                •        nylon
                •        aluminum foil / metallised foild
                •        non-woven polypropylene
                •        kraft and bleached sackkraft paper
                •        recycled newspapers

These materials are used to manufacture a range of products using several processes:
                •        film extrusion and co-extrusion
                •        foam extrusion
                •        printing
                •        laminating
                •        paper bag-making
                •        plastic converting
                •        plastic recycling

In extrusion operations, waste material may be generated in a number of different forms, ranging from
extruder startup waste in solid blocks of re-solidified plastic, loose in-process waste and slitting trim
material, through to finished-form scrap rolls of foam and bubble.

The majority of waste plastic material is currently re-processed internally and re-used in Sealed Air
products in varying quantities. Plastic waste that cannot be currently re-used internally is generally due to
its thickness, color, and lamination of other materials or chemical purging. This action plan addresses
various initiatives to ensure that only the minimal amount of internally generated waste is sent to landfill.

May 2006                                                                                  Page 7
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Packaging Covenant Signatory Commitments
Sealed Air is a signatory to the National Packaging Covenant and is committed to honoring its signatory

This action plan lists the specific actions that Sealed Air has taken, and will take to improve
environmental outcomes in the production, usage and reprocessing of packaging materials over the
period 15th July 2005 to 30th June 2010.

Sealed Air will provide the appropriate financial support to optimise kerbside recycling through the
Transitional Funding Arrangements. It also is actively applying the Covenant principles in its own
Sealed Air sees its position as a significant player in the protective packaging industry as an ideal way to
promote the adoption of the principles and undertakings of the Covenant.

In adopting the principle of product stewardship as defined in pages 4 and 5 of The National Packaging
Covenant “ Strategic Partnership in Packaging” 15TH July 2005 to 30th June 2010, Sealed Air will work
closely with suppliers and customers to implement the principles of the Packaging Covenant. By working
cooperatively, Sealed Air aims to implement policies and practices that contribute to the effective
environmental management of packaging through its lifecycle.

This will focus on areas that Sealed Air has a strong influence over, namely increasing the recycled
content in its products and making consumers aware of the recycling options available for Sealed Air
products. By utilising material specifications, process technology and proven design techniques and
expertise, Sealed Air will also work with customers to ensure that the minimum amount of packaging is
used in an application while maintaining product integrity. The Environmental Code of Practice for
Packaging will be actively used when working with designing new products.

Sealed Air will also be actively involved in industry wide initiatives such as community education and
promoting the use of post-consumer recycling streams.

While Sealed Air has a proven history of dealing with environmental issues, and has already initiated
many activities and programs, continuous improvement is a fundamental part of the way it does business.
Through its global World Class Manufacturing program, the principles of continuous improvement,
employee involvement, and customer satisfaction are constantly communicated, implemented and
measured. Sealed Air sees the National Packaging Covenant, and its emphasis on continuous
improvement, as a natural fit with its World Class Manufacturing approach. Sealed Air will commit to
report to the Covenant Council on a regular basis its progress in implementing the Action Plan.

May 2006                                                                                 Page 8
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

The National Packaging Covenant:

Current status of initiatives:
Sealed Air is an initial signatory of the National Packaging Covenant since November 2001. A separate
Action Plan Report has been written detailing some of the actions taken and improvements made to
minimize the environmental impact of packaging during the life of that Plan. Some of these include:
•   Numerous source reduction initiatives that have reduced the amount of material used while still
    maintaining product integrity;
•   WCM projects which have resulted in less waste being created as part of the manufacturing process;
•   Installation of capital items and new technology that have had an impact on improving yields and
    reducing quality problems, with the end result, substantially less material being sent to landfill;
•   Working with key customers with view of helping them to reduce the scrap packaging created as a
    result of their applications.
•   Review of packaging used for raw materials that has seen new forms of packaging introduced with
    some savings through bulk packaging and recycling of empty plastic bags.
•   Pallet optimization of our products with substantial results in pallet pooling
•   Substantial results in re-use of scrap that was previously sent to landfill being economically processed
    and substituted for virgin products.
•   Provide regular equipment maintenance and service to ensure the specially designed and installed
    packaging systems ‘ reliability and optimum utilization of packaging material with minimum waste
    packaging generated.

Management commitment:
The Sealed Air Management is firmly committed to the Packaging Covenant process and objectives.
A cross-functional group of executives, comprising Sales, Marketing, Technical, Supply Chain and
Manufacturing has reviewed the actions committed to in this plan, and ensured that the relevant
resources are available to achieve successful outcomes.
In addition, the relevant projects and initiatives, committed to in this plan, have been incorporated into the
relevant individual Management Business Objectives (MBO) for the management team (Top executive
down to Line supervisors).
While there will be numerous projects outlined in this plan, they will be classified under a set of six cores
initiatives that will have the most impact on achieving the aims of the National Packaging Covenant. In
order to ensure that the appropriate focus and resource is given to the plan, a group of Packaging
Covenant Leaders has been selected from the organization to monitor and report on each of the six cores
initiatives being addressed in the new plan.

May 2006                                                                                   Page 9
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Review system:
A cross-functional team has been established as the Packaging Covenant Action Plan Review Team.
This team will be coordinated by Quality Manager/ EHS Coordinator and made up of the Production/ EHS
Manager, Technical& Engineering Manager, Supply Chain Manager and Industrial Packaging Manager.
The team will meet on a quarterly basis and will review what actions have been completed in that quarter
as required in the plan. In addition the team will ensure that the relevant metrics for those initiatives are
presented and reviewed.
The Team will also ensure that sufficient resources are provided for the relevant initiatives to ensure that
appropriate progress is made. Minutes of these meetings will assist to easier reporting to the Covenant
Product Stewardship:
In this new action plan, Sealed Air will continue on with many of the projects and development that were
commenced in the inaugural plan. However in order to ensure resources are focused on the areas that will
have the maximum impact, the projects in the new plan have been classified under six cores initiatives:
Core initiative                      Objective                                 Product stewardship
Source Reduction                     On-going projects with specific           Design/ production / Recycling and
                                     customers and product lines looking       Reprocessing
                                     at minimizing material usage while
                                     maintaining product integrity.
Waste management                     Ensuring systems are in place to          Production/ Disposal/ Education/
                                     recycle and re-use as much as             Recycling and Reprocessing/
                                     possible of all material currently sent   wholesaling and retailing/ labelling
                                     to landfill from our plants.
Scrap Utilization                    Continue re-use of scrap material         Disposal/Research/ Market
                                                                               Development/ Recycling and
Packaging Review                     Systematic review all packaging           Design/distribution/ Market
                                     used for raw materials and finished       Development/ Research/ Recycling
                                     goods to identify opportunities for       and Reprocessing
                                     bulk packaging, light-weighting and
                                     use of recycled material.
Communication                        Ensure that the Covenant and Action       Education / labeling / wholesaling
                                     Plan are communicated to                  and retailing/ disposal
                                     customers and all employees- in
                                     particular improvements made.

Environmental /R&D                   Select a small number of longer-term      Design/ Production/ Market
                                     projects that will have a significant     Development/
                                     impact on reducing the
                                     environmental impact on packaging.

May 2006                                                                                       Page 10
     Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

Covenant objective and performance goals
The objective is to reduce environmental degradation arising from the disposal of used
packaging and conserve resources through better design and production and the re-use
of recycling of used packaging material.

To meet this objective, the covenant performance will be assessed on four (4) specific
performance goals encompassing environmental, social and economic performance.

   1. Packaging optimized to integrate considerations about resource efficiency,
      maximum resource re-utilisation, product protection, safety and hygiene.
   2. Efficient resource recovery systems for consumer packaging and paper
   3. Consumers able to make informed decisions about consumption, use and
      disposal of packaging products
   4. Supply chain members and other signatories able to demonstrate how their
      actions contribute to goals (1) - (3) above.
   5. All signatories demonstrate continuous improvement in their packaging through
      their individual Action Plans and Annual Reports

May 2006                                                               Page 11
Action Plan Commitments- NPC compulsory kpi’s (those in bold must be publicly reported in annual report/baseline)
Note: Sealed Air has a lot of information in SAP and departmental spreadsheets and will use such to a certain extent to meet their reporting
requirements for the following KPI’s but may also consider the option of showing only to a NPC representative / auditor should some formal reporting
would be best not on the website for public view as doing so may affect the commercial strategy of their business.
KPI                                    Company information                                     Responsibility     Date              Measure
1. Total weight of consumer            Consider the production data currently entered in       Plant              Monthly from      Recording total weight of
   packaging                           SAP and see to means of drawing out information by      Accountant         April 2006,       consumer packaging
   (domestic and imported) sold per    product type in units and convert by multiplying units x To extract data   first draft       versus total weight of
   annum into the Australian Market    product weight                                          and send to        report format     products packaged,
   and the total weight of products                                                            Quality Manager by July 2006
                                       Extract data from SAP, then consider means of           Quality            from April
                                       working out weights of containments bags/ cartons       Manager/           2006, first
                                       (average factor based on weights secondary              Laboratory         draft report in
                                       packaging)                                              technician         July 2006
1a Report tonnes of packaging by       To be drawn from SAP and put on a spreadsheet           Purchasing         Quarterly         Data to be plotted in a
      Material type by source (local                                                           Manager            from April ,      quarterly graph
      or imported)                                                                                                2006
1b Report tonnes of packaged           Draw information from Business warehousing in SAP       Plant              Quarterly         Data to be plotted in a
      product sold                                                                             Accountant         from April ,      quarterly graph, consider
                                                                                                                  2006              consolidation of graphs
                                                                                                                                    with (1)
        Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
1c Report ratio of product to           Consider collected info as per above and calculate       Quality Manager
      packaging ( by weight)

KPI                                     Company information                                      Responsibility    Date        Measure
2. Resources used to produce
   packaging                            Sealed Air has a global environmental database and       Project           Quarterly   Data from bills on a
         -   energy ( megajoules)       will see this information reported from July 2006 on a   Manager/          from July   quarterly basis, will need to
         -   water ( kilolitres)        quarterly basis. It is noted however that current        Process           2006        consider with tonnes
2a. Report energy consumption           information is for the site and not by material type.    Engineer                      equivalent CO2, cm3 gas,
      in Megajoules (MJ) per                                                                                                   kilolitres water used,
      tonne of packaging                Investigate if we can have meters installed on the                         July 2006   production efficiency (%).
      Produced, by material type.       various process to record power usage, water etc to                                    Calculated by dividing the
2b. Report water consumption            satisfy global reporting and NPC requirements.           Maintenance                   total weight of all raw
      in kilolitres (Kl) per tonne of                                                            Manager                       materials inputs purchased
      packaging produced, by                                                                                                   by the weight of all
      Material type.                                                                                                           products sold

May 2006                                                                      Page 13
      Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
3. Report Improvements in design,   New product development form inclusive of EECoP      Product           full           Number per year
   manufacture, marketing and                                                            Manager Solar/    introduction
   distribution to minimize the                                                          new markets       in June 2006
   environmental impacts of the
   Packaging                        Yield graphs per process are done on a monthly       Production        April 2006     Monthly yield reporting (
                                    basis;                                               Manager                          total feedstock input as a
                                                                                                                          % of total outputs
                                    Stretch wrap reduction by use of web film                                             film usage reduction (kg)

                                    Product Data sheets with Environmental statements    Quality Manager Quarterly        Monthly weight film
                                                                                         and Technical &   from June
                                                                                         Engineering       2006           Number per year done
                                                                                         Manager                          and number of requests
                                                                                                                          from customers
                                    Communication to customers                           Industrial        Quarterly
                                                                                         Packaging         from May
3a. qualitative improvements                                                             Manager           2006           Number of presentations to
3b. quantitative improvements                                                                                             customers
    (e.g.) tonnes of packaging      Unitising of pallet loads and transport efficiency   Supply Chain      From May
    avoided, increased              Pallet pooling system                                Manager           2006
    recyclability etc               3PL warehousing

                                    Based on various projects and process improvements Engineer
May 2006                                                                  Page 14

                                                                                                                          comments to be included
      Packaging Covenant Action Plan 15th July 2005 to 30th June 2010

KPI                                     Company information                                    Responsibility    Date       Measure
4. Report changes to protection,        Sealed Air prides itself in keeping up to date with    Industrial        December   Number of products
   safety, hygiene, shelf life or       various legislations and government’s agencies         Packaging         2006       currently offered to market
   supply chain considerations          requirements and offer advice to all their customers   Manager                      versus the one in 12
   affecting amount & type of           accordingly to facilitate their environmental          Supply Chain                 months and reporting on
   packaging used with examples,        awareness of products acquired.                        Manager                      effects of changes on
   and their associated impacts on                                                                                          materials not finishing in
   the amounts types of packaging                                                              Quality Manager              landfill ( re-use, recycling,
   used                                                                                                                     waste to energy source
   Quantitative details of changes to                                                                                       etc)
   be provided of substantial changes
   where possible e.g. additional
   tonnes of packaging required,
   changes to materials used etc

May 2006                                                                      Page 15
        Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
     Average % per annum, of post              Post consumer                                         Laboratory       Monthly from    Document data from
     consumer recycled content                 Sealed Air currently collects some materials from     Technician and   April 2006,     end-users collection by
     (ex households or commercial ,            different sites or customers and will seek cooperation Production      first draft     type.
     industrial and institutional facilities   of end- users in data collection.                     Manager          report format
     in their role as end-users of             For post industrial consumer                                           by July 2006
     packaged products) incorporated   Baseline data for Jiffy to be obtained from
                                       weight of newsprint/total Jiffy paper usage
     into packaging manufactured
                                       Other baseline data to be
     ( finished packaging) by material    • Stratocell: Around 10%
      type                                • Cell-Aire :Around 5%
                                          • Bubble: around 3%
     does not include off cuts during
     production process which are
     re-integrated into production of

May 2006                                                                           Page 16
       Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
KPI                                    Company information                                      Responsibility    Date            Measure
6a. Report tonnage of “ non-           Consider data extracted in (1) from SAP                  Plant             Monthly from    Monthly reporting data to
      recyclable” packaging sold by                                                             Accountant        April 2006,     Waste management team
      material type and total.                                                                  To extract data   first draft
                                                                                                and send to       report format
6b. Report tonnage of “ non-                                                                    Quality Manager by July 2006
      recyclable” packaging as % of
       total packaging sold
to be derived from KP1 but reported
separately on Australian market
excluding empty packaging and export
16a. Report whether on-site            Sealed Air has always been involved in recycling         Quality Manager Annual            Review / reporting of
       recycling facilities are        products to minimize impact on environment and                             reporting       annual tonnage of recycled
       provided or not and             always look at installing/ upgrading on-site recycling                                     products internally per
16b. provide details                   processes                                                                                  facility

KPI                                    Company information                                      Responsibility    Date            Measure

May 2006                                                                     Page 17
        Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
21a. Report on amounts of
        Consumer packaging from           Total review of all materials on- site by quantity/ costs, Quality Manager Start review   Monthly graph on material

        on-site collection which is       evaluate current disposal methods and consider             Purchasing      in May 2006,   sent to landfill reduced to

(i)      Sent for recycling               alternative ways to dispose of waste away from             Manager         and            baseline of:

(ii)      (tonnes and % of total          landfill -energy recovery and re-use internally or     Production         implement       •   solid waste :350tonnes

         waste); and                      added in projects with third party company.            Supervisor D/S     effective           per year by October

(iii)    Sent to landfill ( total and %   Review of corresponding Income derived from waste                         Waste               2007; 100 by October

         of total waste)                  sent for re-use                                                           Management          2008 while increasing

                                                                                                                    Project             waste recycling to 400
                                                                                                                                        tonnes/ year by
                                                                                                                                        October 2007, 600 by
                                                                                                                                        October 2008.
                                                                                                                                        Liquid waste reduced
                                                                                                                                        to lesser than 10
                                                                                                                                        tonnes /year by
                                                                                                                                        October 2008;
                                                                                                                                        consideration to
                                                                                                                                        transform waste in
                                                                                                                                        energy recovery with a
                                                                                                                                        third party company
                                                                                                                                        should feasibility be
                                                                                                                                        possible and cost
                                                                                                                                        benefits to both parties

May 2006                                                                        Page 18
         Packaging Covenant Action Plan 15th July 2005 to 30th June 2010
KPI                                     Company information                                        Responsibility    Date         Measure
22a. Report whether ECoPP has           ECoPP form is part of documentation to New product Product                   Start June   number of projects versus
       been formally adopted            development procedure and will be therefore part of        Manager Solar/    2006         number of ECoPP forms
22b. Report actions and                 process review and product launch                          new markets                    fully filled and reviewed
       commitments that
       Demonstrate that the ECoPP
       has been implemented.

26a Report    whether the signatory
       has Implemented a Buy            Sealed Air Corporation requires high re-use of raw         Supply Chain                   Policy copy to be attached

       Recycled purchasing policy or    materials whenever possible.                               Manager                        with annual report

26b. if yes, provide details and
       quantitative details
27.   Establishment of baseline         Operations reports currently available will be used to     ALL INVOLVED
       performance data                 review / confirm baseline performance data annually        IN THIS NPC
28.   Annual reporting against action   Individuals accountabilities in this action plan will be   Quality Manager                Quarterly review meeting
      plan                              enforceable to facilitate timely annual reporting.

May 2006                                                                       Page 19
Sealed Air is committed to providing its customers with the best possible packaging products and
solutions. These products provide innovative and value –enhancing features for customers but do not
neglect initiatives and obligations provided by the practical framework of the National Packaging
Covenant for minimizing the environmental impact on packaging.

As a self-regulatory framework, the Covenant provides a practical, yet comprehensive means for
companies to address environmental improvement in a manner that incorporates all aspects of the
product life cycle (product stewardship) and involves all members of the supply chain (shared

Sealed Air has identified and is implementing specific actions that will reduce the environmental impact of
packaging. These actions cover the full product stewardship issues as well as actions addressed in
cooperation with suppliers and customers.
® Registered Trademark of Sealed Air Corporation

Contact Details
Name of organization:                                 Sealed Air
Nature of Organization:                               A division of a Global Packaging Manufacturer
Manufactures:                                         Protective Packaging Products/ systems
Size:                                                 Turnover over $3O million p.a for PPD Australia
Location:                                             Unit10/ 3 Burrows Road, St Peters, NSW2044
Place in Packaging Chain:                             Packaging Manufacturer
Time frame of plan                                    15TH July 2005- 30th June 2010
NPC Coordinator                                       Gerard Dubosq
Phone:                                                (02) 95507888
Fax:                                                  (02) 95501962

……………………                             …………………..                        …………………..
Managing Director                     Production Manager                  Quality Manager /
                                     EHS Manager                           NPC Coordinator

Date : 18/05/2006

Shared By:
Description: Sealed Air Marketing Management document sample