Margie Abernethy is a Healthcare Sales and Marketing Executive with expertise in physician and consumer sales and marketing of both products and therapies. Highly successful in developing new product launches and market growth strategies for medical device manufacturers, pharmaceutical, and healthcare providers. Self-starter and respected leader.
MARGIE M. ABERNETHY Conifer, CO 80433 ▪ 303.816.0979 MargieAbernethy@gmail.com ▪ http://www.linkedin.com/in/margiemercerabernethy SUMMARY Healthcare Sales and Marketing Executive with expertise in physician and consumer sales and marketing of both products and therapies. Highly successful in developing new product launches and market growth strategies for medical device manufacturers, pharmaceutical, and healthcare providers. Self-starter and respected leader. Recognized for outstanding achievement at two Fortune 50 companies: 1. Outstanding Achievement Award at Johnson & Johnson (an elite few of the 150,000+ employees) 2. The Vice-President’s Roundtable Award while with Georgia-Pacific Corporation (25 out of 155,000). SKILLS Sales Support Marketing Management Product/Program Sales messaging and Competitive & market Development and presentation development analysis Management Development & Marketing plan Needs identification implementation of metrics, development and execution Strategy development action plans Branding & creative Product positioning CRM implementation development Product launch and on- Sales support materials Budget and vendor going promotion development management Budgeting & forecasting Analysis of sales B2B and B2C tactics opportunities & results including traditional and measurement electronic media Account management Trade show and event management PROFESSIONAL EXPERIENCE DAVITA, NEPHROLOGY PRACTICE SOLUTIONS – Denver, Colorado Marketing Manager, 2011 – Present Brought into a new position to add strategic direction to a small division of DaVita, designed to assist nephrologists with practice management, billing and collections, revenue cycle management and regulatory compliance. √ Developing marketing plan and branding initiatives to relaunch to the target audience. BAYADA NURSES – Denver, Colorado Marketing Manager, 2007 – 2010 Develop and implement innovative marketing programs for a home health care agency which relies on referrals. Aided in growing the Colorado market from two offices to five, including launching in Colorado Springs and west Denver. Maximize hospital referrals as well as promoting services to physician practices, nursing homes and assisted living facilities. Selected Contributions: √ Successfully increase client base by designing and implementing referral marketing programs. √ Yielded a +23% increase in referrals in the Denver market for 2008, +16% for 2009. MEDICAL MARKETING SOLUTIONS, LLC – Denver, CO Marketing Consultant, 2005 – 2011 Consulting company where I have worked with a variety of clients including private practices and non-profit health foundations, most recently as Vice President of MedMarketLink, a start-up division of Vanguard Communications. Define and direct the development of business strategy and marketing programs, including branding, launch activities, creative development. Maintain communication with management to guarantee that programs align with business goals. Margie Abernethy Page Two CONCEPTIONS REPRODUCTIVE ASSOCIATES– Littleton, CO Director of Marketing, 2003 – 2005 Developed an innovative strategy for a second-tier Center directly competing with the top infertility clinic in the country. Coordinated overall marketing efforts in accordance with corporate goals. Member of the core management team responsible for implementation of corporate initiatives including strategy development, site and staff management. Selected Contributions: √ Yielded results of +136% increase in new infertility patients and a +52% increase in IVF procedures within the first calendar year. √ Developed innovative strategy which attracted widespread media recognition. √Completely revamped website and increased traffic from 4,000 to over 30,000 unique visitors per month. SKIN PRESCRIPTION, LLC – Evergreen, CO Director of Marketing / Co-Owner, 2001 – 2003 Developed and implemented business and marketing plans for an upstart practice providing minimally-invasive cosmetic procedures (laser hair removal, Botox, etc.). Managed operations and financial management in addition to all non-medical functions. Effective communications strategy including all branding, creative development and public relations. Selected Contributions: √ Conceived of business opportunity and executed detailed market research. √ Developed business and marketing plans which demonstrated successful strategies and achieved positive cash flow within the second month of operation. JOHNSON & JOHNSON -- Denver, CO Area Manager, 1998 - 2001 Responsible for expansion of professional-concentration skincare products to physicians to resell to patients. Expanded offices stocking products while increasing pull-through within existing accounts. Consulted with practices in such areas as product pull through, merchandising techniques and physician / staff training. Additional responsibilities included hiring, supervising and training sales representatives. Maintained outstanding performance while developing training programs. Selected Contributions: √ Awarded J&J's top achievement award across all 162 companies for my accomplishments. √ Within two months of hire, promoted to Area Manager, one of two nationally, and responsible for revenue and growth objectives for my team's territory. √ Offered a promotion to the home office to manage the division's Training Department within a year of hire. ADDITIONAL EXPERIENCE PROCTOR COMPANIES, Littleton, CO Director of Marketing/Key Account Manager (Movie Theatre Construction) HEALTHSCAN PRODUCTS, Cedar Grove, NJ Marketing Manager (Medical Devices) FISONS PHARMACEUTICALS, Denver, CO and Rochester, NY Associate Product Manager Pharmaceutical Sales Representative GEORGIA-PACIFIC CORPORATION, Denver, CO Outside Sales Representative Inside Sales Representative EDUCATION Bachelor of Science in Business Administration, with majors in both Marketing & Finance. University of Colorado, Boulder, CO.
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