Brad A. Henry - 96 Starr Ave., Columbus, OH 43201 (614)203-1457
Successful record of accomplishment in sales, funnel management, IT, marketing, and strategic planning. In-
depth knowledge of business sales processes and technologies with proven expertise in application
development, analytics, Customer Relationship Management (CRM), work flow strategies, quality assurance,
electronic commerce, and web services.
Starr Ave. Consulting 2004 – 2007
IT consultant focusing on the needs of small to medium range internet businesses.
Please contact me for a list of referrals.
NCR Corporation, Dayton, Ohio 1998 – 2004
$6.2 billion Fortune 300 company: leader in data warehousing, ATMs, and point-of-sale terminals.
Senior Sales Account Manager
Responsible for internal sales of ATM, point-of-sale terminals and software in Midwest region: Ohio, Illinois, Indiana, Kentucky,
Assisted in leading Direct Marketing, Telemarketing, and Demand Creation projects in the financial and retail markets nationally.
Decreased the sales per unit on average 250% while adding 20% market share in the Midwest region in the mid to large tier market
Senior Systems Integration Manager
Directed the strategic development, integration and deployment of training, internal business systems and marketing solutions for
financial institutions and retail markets nationwide.
Managed $350,000 annual budget and directly supervised development, training, and technical support staff
Significantly increased operational efficiencies through introduction of new technologies reducing operational costs by 30%
Designed, developed, and support for global CRM, Sales Funnel Management, and Web Services for NCR’s Marketing,
Telemarketing, and Direct Marketing organizations
Analyzed, designed, and developed internal CRM and Sales Lead Management processes and tools.
Designed internal systems for CRM, E-Commerce, NCR Customer Web Portal, Content Management systems, web coding
standards, and internal web infrastructure.
Global Resource Board Membership
Sales and Marketing Business Resource Board
Researched and drafted requirements for the global NCR Customer Portal, Sales Process, Integration of Customer Contact
Information, Registration, Portal Feedback, Privacy and Contact methodology into a global Portal and CRM solution.
Account Planning and Sales Solution Resource Board
Researched and designed global funnel management, CRM, and analytics and processes and built a business case for
Trilogy/Opportunity Management System
Customer Relationship Management Resource Board
Integrated existing systems into NCR’s Enterprise Data Warehouse and developed a sales/funnel management and CRM e-
service strategy within the Services Web Portal.
Evaluated interactive media, site integration, development, and design of external customer contact methodology.
Worked on a team that implemented new strategic intranet web design, tested intranet applications for human factors and defined
web coding standards.
Gloria Jean’s Coffee, Dayton, Ohio 1997 – 1998
$55.4 million retailer, roaster and brand of specialty coffee, a subsidiary of Diedrich Coffee.
Marketing and Advertising Manager
Developed and budgeted regional marketing strategy and advertising campaigns.
Negotiation of radio, television and print media advertising.
Oversight of concept and design of graphic art projects.
Organization of promotional campaigns with local businesses and educational institutions to increase product awareness.
Development of internal store promotions and in-store visual merchandising programs.
Management of comprehensive web and online sales campaigns including design, development and technical support.
The Ohio State University 2004 - 2007
Honors (Thesis on Technology’s impact on ESL teachers in Ohio), Golden Key Honor Society, Tutor ESL students
for Big Brothers/Big Sisters, OSU Triathlon Club, Published “Implementing Standards for ELL Technology,” ESL
Wright State University, Dayton, Ohio 1994 - 1996
Honors, Marketing Club – President, WWSU – Director of Sales, Director of Production, Sailing Club
Sinclair Community College, Dayton, Ohio 1996 - 2000
2006/07 The Emerson S. and Lucy J. Zuck Scholarship
2003 IT Services Q1 Great Performance Award for CRM development and Outlook integration
2002 IT Services Q1 Great Performance Award for CRM development
2001 Great Performance Award for CRM development
2000 NCR.com Corporate Recognition
1999 Global Operations Reward of Excellence for development of ASSC web application
1998 Great Performance Award for work on Y2K Project
Web Services: Member of the OASIS/UDDI (Universal Description Discovery and Integration Technical) Technical Committee Consortium
Operating Systems: Windows XP, Windows 2000, Windows 2003, NT Server, Workstation, UNIX (Sun-OS)
Web Tools: .Net, Visual Interdev 6, IIS 4-5, Interwoven TeamSite, Crystal Reports 6-10, Macromedia Director 6-MX, Macromedia Flash 4-
MX, Macromedia Fireworks 4-MX, Dream Weaver 4-MX, Cold Fusion MX
Database Engines: NCR Teradata, MSSQL7.0 - 2000, Access 4-2003
Design: Adobe Photoshop 5-8, Adobe Page Maker 5-6, Adobe Illustrator 6-9 Adobe Acrobat 4-6, Visio 2000-2003
Desktop Applications: Office XP Suite, Office 2003, pcAnywhere10, Terminal Services, Internet Explorer 4-6, Netscape 4-6
Customer Relationship Management: NCR Relationship Marketing Database(RMDB), Goldmine 4- 6.5 (Beta tester), Goldbox
Big Brothers/Big Sisters – ESL Tutor/Mentor
OSU Triathlon Club - Web Master
UDDI - Universal Description Discovery and Integration Technical -Technical Committee Consortium
Art For Life/Ohio AIDS Task Force - Volunteer
Equality Ohio - Volunteer
Ohio Splash - Fundraising Chair, Web Master