Andy Reynolds

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					Andy Reynolds
70 E. 7 St, 6B • New York, NY 10003 • 646 642 7639 • andyreynoldsnyc@gmail.com

CAREER HIGHLIGHTS
   •   Successfully established (2001) and currently operate Popular Publicity, an entertainment
       media relations sole proprietorship, with clients in the U.S., U.K., and E.U.
   •   Developed an expertise in GLBT (Gay/Lesbian/Bi/Transgender) media worldwide–and a
       database of over 800 GLBT media contacts–becoming the first publicist to offer and consistently
       secure features in the domestic and foreign GLBT press
   •   Single-handedly revived and managed influential dance music record label West End Records,
       producing two critically acclaimed albums, which significantly increased publishing and licensing
   •   Secured 1800-word New York Times Styles section front-page feature on music industry legend,
       Mel Cheren (owner of West End Records, Paradise Garage), tripling sales on his autobiography
   •   Established a reputation as the go-to guy for sharp, entertaining press releases so effective they
       are repurposed as web content; hired to edit, zhoozh press releases written by other publicists
   •   Produced a retail newsletter so notorious within the music industry, it led to a position as the new
       Editor and Creative Director of an established New York-based music trade, Dance Music Report
   •   Single-handedly revived and managed influential dance music record label West End Records,
       producing two critically acclaimed albums, which significantly increased publishing and licensing
   •   Personally interviewed on E! Entertainment Television as publicist for a series of dance singles
       by Dolce & Gabbana; produced promotional event at The Winter Music Conference
   •   Toured with Boy George as publicist and manager for opening act, labelmate, Eve Gallagher
   •   For over four years, produced and hosted a two-hour music radio show on New York City’s
       hippest internet radio station, EastVillageRadio.com


CAREER HISTORY
Publicist (Sole Proprietor), Popular Publicity, New York City, 2002 - Present
   •   Developed and executed publicity strategies for music clients such as Tommy Boy Entertainment,
       ANTI-Epitaph, Defected, Great Stuff and artists such as Ultra Naté, Bob Mould, DJ Pierre, Swing
       Out Sister, Sophie Ellis-Bextor, Freemasons, the world’s #1 DJ, Bob Sinclar
   •   Consistently secured client features in a broad range of media including The New York Times,
       Bilboard, XLR8R, Vibe, About.com, Pitchfork.com, PopMatters.com, Sirius Satellite Radio, MTV
       as well as iD, Dazed, DJ Mag, Music Week, Only For DJ (France), Groove (Germany)
   •   Developed and executed numerous promotions and contests, such as dinner with the band,
       record release parties, and online give-aways
   •   Coordinated, scheduled and accompanied artists on press and promotion junkets
   •   Designed, produced, manufactured CD packages plus snipes for street distribution, posters for
       bus shelter placement by Clear Channel
   •   Designed, maintained website, prepared and uploaded over 200 pages of content

General Manager, West End Records, New York City, 1999 - 2002
   •   Single-handedly set-up the office, re-opened, re-established and managed the influential
       dance label, dormant for over ten years
    •   Product-managed and produced all releases, including the label’s two top-selling albums,
        Larry Levan’s West End Records Remixes, Masters At Work presents West End Records:
        The 25th Anniversary Mastermix
    •   A&R-ed and coordinated all remixes
    •   Remastered and archived the legendary catalog from original 24-track tapes
    •   Prepared catalog, masters for licensees with label’s publishing company, Bug Music
    •   Record label publicist, responsible for all media outreach; securing press on the label, its owner,
        his former nightclub (The Paradise Garage), his AIDS charity (24 Hours For Life) and his
        autobiography, on which the Sunday New York Times Styles ran an 1800-word feature
    •   Established and managed vinyl/CD manufacturing, wholesale and retail distribution
    •   Designed and produced all CD/vinyl packaging, merchandise, print ads, web content
    •   Coordinated a major London record release party with UK licensee, Strutt Records

General Manager, Popular Records/BMG, New York City, 1994 – 1998
    •   Rebranded the imprint, making it the #1 Independent Dance Label of 1998
    •   Product Manager on all releases, including the #1 selling (Billboard) Dance Mix USA CDs
    •   Liaised with over a dozen foreign licensees, conducted A&R meetings, consulted by CEO
        on all signings, promotions and marketing strategies
    •   Represented the label on the “Publicity” and “Independent Label” panels
        at the Winter Music Conference
    •   Single-handedly produced numerous promotional events including several for the
        Billboard Dance Music Summit and the Winter Music Conference, coordinating travel
        and performances for over 40 artists from 5 countries
    •   Booked and coordinated all artist photo and video shoots

Sales Manager, Irma Records, New York City, 1993 – 1994
    •   Managed sales and created a newsletter for the New York City office of the Italian dance label


Editor and Creative Director, Dance Music Report, New York City, 1991 – 1993
    •   Edited and re-designed fourteen-year-old music trade; sold all advertising


ADDITIONAL SKILLS
Music file and web content preparation (MP3, AIFF, WAVE), graphic design (In-Design, Photoshop),
Word, Excel, Typepad (blog software), various social media, basic HTML, vinyl and CD DJ

INTERESTS
Design, photography, fashion, New York City history, historical literature, sci-fi, classics, the Downtown
scene and Disco (collection of over 1000 rare vinyl albums)

EDUCATION
Art Major (Graphic Design/Photography), Miami University, Oxford, OH

				
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posted:8/11/2011
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