What is a Stiletto?
The stiletto heel received its namesake from the Stiletto dagger, and if authentic, has a stem of
solid steel running through it. As a 21st century icon for sex appeal, the stiletto heel embodies a
rare combination of strength and beauty.
Stilettos on Steel TM is an all-female riders group for strong, feminine motorcycle enthusiasts
who have a “craving for acceleration” running through their veins. Welcoming riders of all
experience levels, we also invite women to join who have the itch to ride and are no longer
content to ride as a passenger. We are committed to helping women break free from the
passenger seat TM by helping them overcome their own challenges and fears about riding a
Stilettos are united by a passion for glistening chrome, the roar of the engine beneath them, and
the feel of the wind as it brushes our faces. Whether we ride Hondas or Harleys, Ducatis or
Triumphs, we welcome shining, beautiful women who always embrace the dust on their lipstick all
in the name of a great motorcycle ride!
To promote an image to the public that women possess the mental and physical skills needed to
operate and own a motorcycle – all while retaining their femininity.
To unite female motorcyclists of all skill levels for friendship building, support, peer-to-peer and
professional learning opportunities that will make them knowledgeable and safe motorcycle
We have a few simple requirements for joining. You consider yourself a “girly-girl” and are
looking for friendships with other women who take pride in their appearance, wear lipstick when
they ride and, are willing to coach newbies, and most importantly, love the idea of riding a
motorcycle. You don’t have to be licensed but should have a serious interest in becoming a
licensed motorcyclist. Currently, there are no dues or bylaws.
Statistically riders that drink are at the highest risk of an accident. Therefore we don’t encourage
excessive drinking during SoS events where motorcycling is involved, and expect that you will be
responsible for your safety and the safety of others.
SUPPORTER – supporting the group’s mission by helping gather resources for speakers to attend
meetings, locations for events, networking within your own social circles to find resources and
members, helping promote awareness for our group and its events.
MEMBERS – We ask that you continuously support the committee and members by coaching,
volunteering your time, and participating in group events including rides, meetings, and special
events. While wearing any SoSFRG gear, you will maintain positive behaviors and appearance
that supports the group’s brand image of a feminine, attractive group of riders.
COMMITTEE – Includes officers of SoSFRG and members designated for committees as needed.
Committee roles may be expanded as needed and special event committees will be formed as
OFFICERS – President, VP, Webmaster, Legal, Finance/Treasurer.
HOW DO YOU JOIN?
First, LIKE our Facebook Page at www.facebook.com/stilettosonsteel. Or, send an email to us at
firstname.lastname@example.org or email@example.com and we will contact you to
determine your riding interest and if approved, we will add you to the SoSFRG Facebook group
HOW DID THE GROUP START AND WHY?
Founder and SoS President, Sarah Baumann, was sick and tired of relying on other men and their
schedules to be able to enjoy the open road and roar of the engine pipes on a warm sunny day.
She rode a scooter in college and had brothers that tried unsuccessfully to teach her as a
youngster. As a woman in her 40s, she felt the urge to take on riding by herself.
“In the fall of 2010, I asked a male friend to teach me on a 250cc bike, and in a few days I
moved to a Harley Sportster 883, and was shifting through all the gears and riding through an
industrial park with ease! I was hooked. The feeling of power, freedom and excitement was
overwhelming! I bought a used ’99 Harley Sportster and waited for the spring to come so I could
get into the first Riders Edge course that had an opening”, she says.
That same fall, she met a new friend who had recently taken a riders course and purchased a
Dyna Wide Glide within days of breaking up with her biker boyfriend. But after getting her
license, she never drove the new bike out of the parking lot and was afraid to ride it.
“I wanted to help her. But you either love it or you don’t. I was disappointed, and knew no
women who rode their own bikes, so I searched for riding groups on the web. There are very
few. I visited a Harley Women’s Garage Party as well. Being a professional woman, mother,
and one who wears a lot of makeup, perfume and high heels, I didn’t find any riding groups
where I felt I would “fit in”. I was a bit intimidated by some of the women, their requirements and
the costs. I just wanted to ride and meet other women riders who would were just like my non-
rider friends. So I thought, why not start my own group? One where the bike you owned and
your experience level didn’t matter. A classy group of girls with a glam factor – women that also
love wearing lipstick and heels. But most significant, that friend that never overcame her fear of
riding beyond the parking lot was the inspiration for making SoS (note the double entendre) a
group of women that would help other women find the confidence to get on the streets and
become true riders through peer support, coaching, and encouragement”, Baumann says.
“I was fortunate to quickly meet my new Vice President – Kirsten Rowe – who is equally as
passionate about helping and supporting women riders, and who is as enthusiastic about growing
and promoting the group as I am!”
With 24 years of marketing experience and photographer friends at her disposal, she
leveraged Facebook to recruit members. The more people that joined the group, the faster it
grew. For every girl that rode, that girl invited her riding friends to join.
“The growth became exponential and exploded within weeks. I soon had women flooding my
page telling me that this was exactly what they had been looking for”, she says. These girls are
meeting new friends just like them and most of them echo the same sentiments about loving the
group and there’s nothing else like it. The chatter daily on our page is huge.
Here are a few comments from our members:
“I had been searching and searching for a Madison area riders group that "fit" me and just couldn't
seem to find one and just decided to search on Facebook and found your group and instantly knew it
was a perfect fit!” --Kim P., Sun Prairie, WI
“I've been riding for about 6 years and never once did i have as much interest in joining a group than
this one. Everyone seems really nice and I like what the idea is about, not about member fees, or
making the almighty dollar.”. --Sue K., West Bend, WI
"Right now I ride on the back. I am getting the itch for my own though. I am signing up at Kutter in
Janesville for their rider’s course and hopefully getting my own. I can't wait. This looks like the perfect
group for me."--Denise S., Janesville, WI
“What makes this group different is all the girls support each other, no matter what skill level or what
you ride instead of competing with each other, and not clique-y. For me it's been nice talking to other
girls who love to ride and share the same passion.” – Kari M, Madison
“We want to escape that role of "Bitch belongs on Back" and be independent on two wheels. To
show the world that women are totally capable of handling the machine and still maintain our
femininity. You know how the world views a blonde with her gloss, powder and pearls? We need to
break that stereotype and prove we can be both.” – Kirsten R., Dodgeville, WI
What is the structure of the group?
I am the Founder and President, and Kirsten Rowe is the Vice President. Within the group we have
a lawyer, Information Technology company owner and web developer, several beauticians and a
few photographers who are dedicated to helping SoS.
What are future plans for the group?
Let’s say we intend to turn the biker chick stereotype on its earring. Without giving away too
much, I can say we will be building an internal structure to support our rapid growth and are
looking at partnering with charitable organizations that help victims of child abuse, domestic
abuse and fundraising for families of women riders who have died as a result of a motorcycle
accident. We also plan to invite guests to our events which will help us strengthen our skills in the
areas of safety, bike maintenance and being the best riders we can.
To promote the group and get images for our web site, we recently did a photo shoot themed
“Brando Biker Babes in Black and White”. We are doing another shoot this month titled “1940s
Pin Ups hit the Pumps”. Many of our members are very beautiful, photogenic women and the idea
of having professional photos taken was exciting for everyone and a heck of a lot of fun too!
SoSFRG QUICK FACTS
Formed in November, 2010 on Facebook
45 active members as of today, number changes daily
Founder/President Sarah Baumann, age 46 lives in Madison, WI, rides a 99 Harley
Sportster with 1200 S&S engine
No dues or bylaws
We are growing to be one of the largest female motorcycle groups in the state: Women
on Wheels – 100 (includes Dairyland Originals and Women on the Edge chapters); Ladies
of Harley (H.O.G.S.) Sauk Prairie Chapter – roughly 20; WI Motor Maids - 17