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Diageo and Zagat join forces to launch drinkwell

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					Diageo and Zagat join forces to launch drinkwell
17 September 2007

North America

World’s first online consumer guide to quality drinks and service

In an innovative industry collaboration, Diageo, the world's leading premium drinks business
with hallmark brands including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo,
Captain Morgan and Tanqueray, announced today that it has joined with Zagat Survey, the
world's leading provider of consumer survey-based content, to launch drinkwell
(www.idrinkwell.com), the first online resource guide to restaurants that are dedicated to
serving the highest quality drinks and drink service.

“When people go out they often start the evening with cocktails, and that experience – good
or bad -- can set the mood for the entire night,” said Steve Wallet, vice president of Channel
Marketing for Diageo. “At Diageo our leadership and knowledge in the area of spirits, beer
and wine is second to none. drinkwellä combines Diageo’s expertise with Zagat’s, and the
industry’s foremost mixologists, to create a one-of-a-kind online resource for consumers
seeking a complete quality dining and drinks experience.”

Visitors to www.idrinkwell.com will have free access to the ratings that Zagat surveyors have
given to the hundreds of drinkwell™ establishments across the country, based on the quality
of drinks, service, atmosphere and cost.

“Eating is only one part of the consumer experience when visiting a restaurant,” said Tim
Zagat, Co-chair and CEO of Zagat Survey. “The creation of drinkwell gives consumers a new
way to make informed decisions about where to find the best drinks and service.”

drinkwell has partnered with several world-renowned beverage experts including Dale
DeGroff, Steve Olson, Paul Pacult, Dave Wondrich and Doug Frost, to develop the drinkwell
Academy Staff Training Program for participating establishments. drinkwell -accredited
establishments are identified by a special black and brushed metal plaque, in the same way
the burgundy Zagat Survey decal denotes a Zagat-rated restaurant.

Inaugural drinkwell establishments are currently located in the following markets and will be
nationwide by the end of 2007:

      Atlanta
      Chicago
      Cincinnati
      Cleveland
      Dallas/Fort Worth
      Houston
      Long Island
      Los Angeles/Southern California
      Minneapolis / St. Paul
      New York City
        Philadelphia
        San Diego
        San Francisco/Bay Area
        South Florida
        Westchester/Hudson Valley

drinkwell reminds you to please drink responsibly. Diageo is a founding member and major
supporter of The Century Council, an organization funded by the country’s leading distillers
committed to developing programs to combat drunk driving and underage drinking. For
more information, please visit www.centurycouncil.org.

-ends-

Notes to editor:
About Zagat Survey, LLC
Known as the "wildly popular" "burgundy bible", Zagat Survey is the world's leading
provider of consumer survey based content about where to eat, drink, stay and play. With
more than 300,000 surveyors worldwide, Zagat Survey rates and reviews restaurants, hotels,
nightlife, movies, music, golf, shopping and a range of other entertainment categories and is
lauded as the "most up-to-date", "comprehensive" and "reliable" guide ever published. Zagat
content is available to consumers wherever and whenever they need it: in book format, on
ZAGAT.com, via mobile devices with ZAGAT.mobi and ZAGAT TO GO for smartphones.
For more information, visit ZAGAT.com.

About Diageo
Diageo is the world's leading premium drinks business. With its global vision, and local
marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol
brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie
Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and
Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed
on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For
more information about Diageo, its people, brands and performance, visit www.diageo.com.



Contacts

Zsoka McDonald
Diageo
+1-203-229-4730
Zsoka.Mcdonald@diageo.com

Elizabeth Tierney
Taylor
+1-212-714-1280
ltierney@taylorpr.com

				
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