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					                                            Monroe Township Schools




                                        Curriculum Management System


                                                   Entrepreneurship
                                                     Grade 10-12
                                                   September 2009


* For adoption by all regular education programs                       Board Approved: September 2009
  as specified and for adoption or adaptation by
  all Special Education Programs in accordance
  with Board of Education Policy # 2220.
                                       Table of Contents



Monroe Township Schools Administration and Board of Education Members Page 3

Acknowledgments                                                       Page 4

District Mission Statement and Goals                                  Page 5

Introduction/Philosophy/Educational Goals                             Pages 6

National and State Standards                                          Page 7

Scope and Sequence                                                    Pages 8-9

Goals/Essential Questions/Objectives/Instructional Tools/Activities   Pages 10-88

Benchmarks                                                            Page 89




                                               2
MONROE TOWNSHIP SCHOOL DISTRICT


           ADMINISTRATION

   Dr. Kenneth Hamilton, Superintendent
 Mr. Jeff Gorman, Assistant Superintendent


        BOARD OF EDUCATION

        Ms. Amy Antelis, President
  Ms. Kathy Kolupanowich, Vice President
          Mr. Marvin Braverman
             Mr. Ken Chiarella
             Mr. Lew Kaufman
              Mr. Mark Klein
              Mr. John Leary
            Ms. Kathy Leonard
              Mr. Ira Tessler

   JAMESBURG REPRESENTATIVE

           Ms. Patrice Faraone

        Student Board Members

           Ms. Melissa Bonamici
             Ms. Nidhi Bhatt

                     3
                                            Acknowledgments


The following individuals are acknowledged for their assistance in the preparation of this Curriculum
Management System:



Writers Names:       Ralph Zamrzycki

Supervisor Name: Robert Mele, Supervisor of Arts and Careers Technology

Technology Staff: Al Pulsinelli
                  Reggie Washington


Secretarial Staff:   Debby Gialanella
                     Geri Manfre
                     Gail Nemeth




                                                     4
                                  Monroe Township Schools
                                     Mission and Goals

                                                Mission

The mission of the Monroe Township School District, a unique multi-generational community, is to
collaboratively develop and facilitate programs that pursue educational excellence and foster
character, responsibility, and life-long learning in a safe, stimulating, and challenging environment to
empower all individuals to become productive citizens of a dynamic, global society.

                                                 Goals

To have an environment that is conducive to learning for all individuals.

To have learning opportunities that are challenging and comprehensive in order to stimulate the
intellectual, physical, social and emotional development of the learner.

To procure and manage a variety of resources to meet the needs of all learners.

To have inviting up-to-date, multifunctional facilities that both accommodate the community and are
utilized to maximum potential.

To have a system of communication that will effectively connect all facets of the community with the
Monroe Township School District.

To have a staff that is highly qualified, motivated, and stable and that is held accountable to deliver a
safe, outstanding, and superior education to all individuals.
                                                    5
                   INTRODUCTION, PHILOSOPHY OF EDUCATION, AND EDUCATIONAL GOALS

                                                             Philosophy
Monroe Township Schools are committed to providing all students with a quality education resulting in life-long learners who can
succeed in a global society. The business courses in the Arts and Careers Technology Department are designed to meet the needs of
several types of students: 1.Those who plan to attend college and seek to make a career in a business related field. 2. Those who
want to further refine their business skills at an accredited business school after completing high school. 3. The career oriented who
plan to enter the world of work after completing high school.

The curriculum is designed with the integration, implementation, and application of technology. All students will be given worthwhile
opportunities and strong support to develop workplace readiness skills that are necessary to become productive, well-rounded citizens.




                                                         Educational Goals

This course is designed for the student who has the aspirations of owning his/her business and who recognizes the organizational skills
and managerial skills that are needed to operate a business. This learning experience will focus on the complete operation of the
Falcon Zone School Store as well as guiding the students in establishing their own business entity. Students will be actively involved in
all aspects of daily business functions that are needed to succeed.




                                                                    6
                                       New Jersey State Department of Education
                                         Core Curriculum Content Standards


The New Jersey Core Curriculum Content Standards for Career Education and Consumer, Family, and Life Skills were written in 2004.
The Cumulative Progress Indicators (CPI's) referenced in this curriculum guide refer to these new standards and may be found in the
Curriculum folder on the district servers. A complete copy of the new Core Curriculum Content Standards for Career Education and
Consumer, Family, and Life Skills may also be found at:
http://www.nj.gov/njded/cccs/s9_career.htm




                                                                 7
                                                       ENTREPRENEURSHIP


                                                       Scope and Sequence

                                                            Quarter I
Big Idea: Research and Planning                                     Big Idea: Research and Planning
I.  Identifying Entrepreneurship                                    III. Recognizing Opportunity
    a) Entrepreneurship and the Economy                                  a) Understanding Entrepreneurial Trends
    b) The Entrepreneurial Process                                       b) Starting Versus Buying a Business
II. Your Potential as an Entrepreneur                               IV. Global Opportunities
    a) Why Be an Entrepreneur?                                           a) Global Entrepreneurship
    b) What Does It Take to Be an Entrepreneur?                          b) Ways to Enter the Global Market


Big Idea: Research and Planning                                     Big Idea: Research and Planning
V. Feasibility and Business Planning                                VII. Types of Business Ownership
    a) Feasibility Analysis: Testing an Opportunity                      a) Sole Proprietorship and Partnerships
    b) The Business Plan                                                 b) Corporations
VI. Market Analysis
    a) Doing Market Research
    b) Industry and Market Analysis

                                                           Quarter II
Big Idea: Research and Planning                                     Big Idea: Market Management Strategies
VIII. The Legal Environment                                         X. The Marketing Plan
      a) Legal Issues Facing Start-Ups                                 a) Devising a Marketing Plan
      b) Handling Government Regulations                               b) Reviewing and Revising the Marketing Plan
IX. Site Selection and Layout Planning
      a) Community and Site Selection
      b) Layout Planning

Big Idea: Market Management Strategies                              Big Idea: Market Management Strategies
XI. The Price Strategy                                              XIII.The Promotion Strategy: Developing and Managing Sales
     a) Considering Price Strategy                                       a) Organizing and Preparing a Sales Force
     b) Calculating and Revising Prices                                  b) Planning, Directing, and Evaluating Sales
XII. The Promotion Strategy
     a) Developing a Promotion Strategy
     b) Budgeting and Implementing Promotional Plans

                                                                8
                                                  Quarter III
Big Idea: Business Management                              Big Idea: Business Management
XIV.     Preparing and Planning to Manage                  XVI.   Production Management and Distribution
    a)   Entrepreneur or Manager?                              a) From Idea to Product
    b)   Management Styles and Skills                          b) Production and Distribution
XV.       Managing Purchasing and Inventory
    a)   Purchasing Planning and Management
    b)   Inventory Management
Big Idea: Business Management                              Big Idea: Financial Management
XVII.    Managing Operations and Staffing                  XIX.   Financing Your Business
    a)   Managing Operations                                   a) Financing the Small Business Start-Up
    b)   Staffing and Company Policies                         b) Obtaining Financing and Growth Capital
XVIII.   Managing Human Resources
    a)   Developing and Keeping Human Resources
    b)   Motivating Employees
                                                  Quarter IV
Big Idea: Financial Management                             Big Idea: Financial Management
XX.      Accounting and Financial Reporting                XXI.   Financial Management
      a) Financial Record Keeping                              a) Analyzing Your Finances
      b) Preparing Financial Statements                        b) Managing Your Finances


Big Idea: Business Expansion                               Big Idea: Business Expansion
XXII.    Risk Management                                   XXIV.   Social and Ethical Responsibility
    a)   Identifying Business Risks                           a)   Managing Operations
    b)   Dealing with Risk                                    b)   Conducting E-Commerce
XXIII.   Making Your Business Grow                         XXV.    Identity Theft - Personal/Business
    a)   Making Your Business Grow                            a)   Deter
    b)   Challenges of Expansion                              b)   Detect
                                                              c)   Defend




                                                       9
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Identifying Entrepreneurial Concepts
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 1: The student will learn about the initial stages of entrepreneurship and how the economy affects
                                                                  the entrepreneurial process.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                             Resources / Learning Activities /
                                (CPI's)                                                                                        Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               3                1.1. Discuss the role of small    Essential Questions                                          NOTE: The assessment models provided in this
                                     business and                                                                              document are suggestions for the teacher. If the
                                                                                                                               teacher chooses to develop his/her own model,
                                     entrepreneurship in the         How has the principle of diminishing marginal utility    it must be of equal or better quality and at the
                                     economy.                         affected a product you have purchased?                   same or higher cognitive levels (as noted in
                                1.2. Decscribe economic                                                                        parentheses).
                                     systems.                        How have environmental factors affected a small          Depending upon the needs of the class, the
                                                                      business in your community?                              assessment questions may be answered in the
                                1.3. Explain how economics is                                                                  form of essays, quizzes, mobiles, PowerPoint,
                                     about making choices.                                                                     oral reports, booklets, or other formats of
                                1.4. Discuss the role of                                                                       measurement used by the teacher.
                                                                     What are some methods entrepreneurs can use to help
                                     economic indicators and          determine consumer wants?
                                     business cycles.                                                                          Glencoe Entrepreneurship & Small Business
                                                                                                                               Management Text
                                1.5. Describe what                   Discuss the right to make choices in a free enterprise
                                                                                                                               Text, Computers, Printers, Internet Access, Network
                                     entrepreneurs contribute         system or market economy?
                                                                                                                               Access to student folders, Printers, Destination
                                     to the ecomony.                                                                           monitor.
                                1.6. Describe entrepreneurship
                                     from a historical               Differentiate between goods and services. Describe the   Learning Activities:
                                     perspective.                     differences between a product-based business and a
                                                                                                                                     Class discussion:
                                                                      service-based business.
                                1.7. Discuss the 5 components                                                                             o Section 1.1 - How many students
                                     of the entrepreneurial                                                                                   purchased an item when it first
                                     start-up process.                                                                                        came on the market and then
                                                                                                                                              weeks later saw the same item at a
                                1.8. Explain how to achieve                                                                                   lower price? (Knowledge)
                                                                                                     10
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Identifying Entrepreneurial Concepts
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 1: The student will learn about the initial stages of entrepreneurship and how the economy affects
                                                                  the entrepreneurial process.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                     business success.                                                                                   o   Section 1.2 – Students to suggest
                                                                  Enduring Understandings                                                    ideas for new products or ways to
                                                                                                                                             modify existing products to satisfy a
                                1.9. CPI’s – 8.1.A.3, .9;                                                                                    need. Indicate that each of these
                                     9.1.A.1-5; 9.2.A.1           Students will understand that:                                             ideas offers a potential opportunity
                                                                                                                                             for a new business. (Analysis,
                                                                         Environmental issues include anything in the                       Synthesis)
                                                                          business environment that is out of the
                                                                                                                                    Read Chapter 1 – What Is
                                                                          entrepreneur’s control.
                                                                                                                                     Entrepreneurship? (Knowledge,
                                                                         Entrepreneurs use interviews, surveys, and focus           Comprehension)
                                                                          groups to talk to potential customers about their
                                                                          needs.                                                    Students to record terms in Vocabulary
                                                                         Entrepreneurs make choices about what products             Journal. (Knowledge, Comprehension)
                                                                          or services to offer potential customers or               Cooperative group discussion of material
                                                                          consumers.                                                 covered along with completing After You
                                                                         A product based business focuses on producing              Read Section Review (Critical Thinking &
                                                                          and distributing tangible goods and service based          Role Play Activities). (Analysis, Evaluation,
                                                                          businesses offer intangible or nonphysical                 Synthesis)
                                                                          products.                                                 Students to research, outline, and present
                                                                                                                                     an article from Entrepreneur Magazine that
                                                                                                                                     relates to chapter concepts. (Application,
                                                                                                                                     Comprehension, Analysis, Evaluation,
                                                                                                                                     Synthesis)
                                                                                                                                    Students to draw a Venn diagram and use it
                                                                                                                                     to compare and contrast the different types
                                                                                                                                     of market structures, competition, and
                                                                                                                                     monopoly. (Knowledge, Application,

                                                                                                   11
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Identifying Entrepreneurial Concepts
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 1: The student will learn about the initial stages of entrepreneurship and how the economy affects
                                                                  the entrepreneurial process.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                   Comprehension)
                                                                                                                                  Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 Crossword Puzzle
                                                                                                                                       o Software Application Activity
                                                                                                                                                 Excel Spreadsheet Activity
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                  Chapter 1 Assessment (Evaluation,
                                                                                                                                   Synthesis)

                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.
                                                                                                 12
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Identifying Entrepreneurial Concepts
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 1: The student will learn about the initial stages of entrepreneurship and how the economy affects
                                                                  the entrepreneurial process.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Glencoe Technology Course
                                                                                                                                   Enhancements
                                                                                                                                      o PowerPoint Presentations
                                                                                                                                      o Webworks Entrepreneurial
                                                                                                                                          Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 13
                                Curriculum Management System       Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                   Topic: Exploring Entrepreneurial Qualities
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 2: The student will learn to identify key skills and traits required to pursue an entrepreneurial career.

                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                2.1. Describe the rewards and      Essential Questions:                                            NOTE: The assessment models provided in this
                                     risks of going into              Identify and describe the characteristics of a successful   document are suggestions for the teacher. If the
                                                                       competitor.                                                 teacher chooses to develop his/her own model,
                                     business for yourself.                                                                        it must be of equal or better quality and at the
                                2.2. Identify the background,         What are the advantages of owning a business versus         same or higher cognitive levels (as noted in
                                                                       working for someone?                                        parentheses).
                                     characteristics, and skills
                                     of successful                    Do you agree with the concept that everyone has the         Depending upon the needs of the class, the
                                                                       potential to become an entrepreneur? Why or why not?        assessment questions may be answered in the
                                     entrepreneurs.
                                                                      Explain the relationship between entrepreneurial            form of essays, quizzes, mobiles, PowerPoint,
                                2.3. Explain the techniques            characteristics and achievement motivation.                 oral reports, booklets, or other formats of
                                     that will improve the            What personality traits do you think would interfere with   measurement used by the teacher.
                                     potential of becomining           someone becoming an entrepreneur?
                                     an entrepreneur.                 Why do you think some people become entrepreneurs           Glencoe Entrepreneurship & Small Business
                                                                       while others decide to work for an employer?                Management Text

                                2.4. CPI’s – 8.1.A.1-3;               How are role models important to entrepreneurial            Text, Computers, Printers, Internet Access, Network
                                                                       success?                                                    Access to student folders, Printers, Destination
                                     8.2.C.1-2; 9.1.A.1-5;                                                                         monitor.
                                     9.1.B.1-5; 9.2.A.3;
                                     9.2.B.1-3                     Enduring Understandings:
                                                                                                                                   Learning Activities:
                                                                   Students will understand that:
                                                                                                                                         Class discussion:
                                                                      Successful competitors possess the same
                                                                       characteristics as successful entrepreneurs.                           o Section 2.1 – Students to identify
                                                                                                                                                  their likes and dislikes regarding
                                                                      Owning a business enables the individual to be
                                                                                                                                                  their experience for working for an
                                                                       creative, freedom to set own schedule, job security,
                                                                                                                                                  employer. Then, have the students
                                                                       making more money, and being recognized in the
                                                                                                                                                  share reasons why they would
                                                                                                      14
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Exploring Entrepreneurial Qualities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 2: The student will learn to identify key skills and traits required to pursue an entrepreneurial career.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                         Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                      community. Working for someone entitles an individual                    rather become an entrepreneur.
                                                                      to receive regular paychecks, benefits, working regular                  (Knowledge)
                                                                      hours.                                                               o   Section 2.2 – Students to create a
                                                                     Role models may influence a person by having a                           list of well known entrepreneurs
                                                                      positive effect on the person.                                           and identify similar characteristics
                                                                                                                                               and skills. (Analysis, Synthesis)
                                                                                                                                      Read Chapter 2 – Your Potential as an
                                                                                                                                       Entrepreneur. (Knowledge,
                                                                                                                                       Comprehension)
                                                                                                                                      Students to record terms in Vocabulary
                                                                                                                                       Journal. (Knowledge, Comprehension)
                                                                                                                                      Cooperative group discussion of material
                                                                                                                                       covered along with completing After You
                                                                                                                                       Read Section Review (Critical Thinking &
                                                                                                                                       Role Play Activities). (Analysis, Evaluation,
                                                                                                                                       Synthesis)
                                                                                                                                      Students to research, outline, and present
                                                                                                                                       an article from Entrepreneur Magazine that
                                                                                                                                       relates to chapter concepts. (Application,
                                                                                                                                       Comprehension, Analysis, Evaluation,
                                                                                                                                       Synthesis)
                                                                                                                                      Students to utilize the internet to take an
                                                                                                                                       Entrepreneurial Characteristic Assessment
                                                                                                                                       to identify individual traits. (Evaluation,
                                                                                                                                       Synthesis)
                                                                                                                                      Students will begin to create and develop a
                                                                                                    15
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Exploring Entrepreneurial Qualities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 2: The student will learn to identify key skills and traits required to pursue an entrepreneurial career.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                      business plan of their selected entity.
                                                                                                                                      (Analysis, Evaluation, Synthesis)
                                                                                                                                     Students to utilize Glencoe interactive
                                                                                                                                      website to reinforce material learned.
                                                                                                                                      (Knowledge, Application, Comprehension,
                                                                                                                                      Analysis, Evaluation, Synthesis)
                                                                                                                                          o Practice Test
                                                                                                                                          o Interactive Tutor
                                                                                                                                                    eFlashcards
                                                                                                                                          o Software Application Activity
                                                                                                                                                    PowerPoint Activity
                                                                                                                                          o Business Math Self Assessment
                                                                                                                                     Students will have the opportunity to utilize
                                                                                                                                      classroom concepts & apply them towards
                                                                                                                                      the operation of the Falcon Zone School
                                                                                                                                      Store. (Knowledge, Application, Analysis,
                                                                                                                                      Evaluation, Synthesis)
                                                                                                                                   Chapter 2 Assessment (Evaluation,
                                                                                                                                    Synthesis)
                                                                                                                              Assessment Models:
                                                                                                                                     Students will be assessed through a
                                                                                                                                      combination of written homework
                                                                                                                                      assignments, class work, cooperative group
                                                                                                                                      assignments, presentations, quizzes and
                                                                                                                                      tests.
                                                                                                   16
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Exploring Entrepreneurial Qualities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 2: The student will learn to identify key skills and traits required to pursue an entrepreneurial career.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                              Additional Resources:
                                                                                                                                     Entrepreneur Magazine
                                                                                                                                          o www.entrepreneur.com/
                                                                                                                                     Glencoe Technology Course
                                                                                                                                      Enhancements
                                                                                                                                         o PowerPoint Presentations
                                                                                                                                         o Webworks Entrepreneurial
                                                                                                                                             Simulation
                                                                                                                                     Glencoe Interactive Website
                                                                                                                                         o http://highered.mcgraw-
                                                                                                                                             hill.com/sites/0078613035/
                                                                                                                                     Falcon Zone School Store




                                                                                                   17
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Recognizing Entrepreneurial Opportunities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 3: The student will learn the advantages and disadvantages of starting versus buying an established
                                                                  business. This concept will be further explored at the global market level.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                         Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                3.1. Discuss trends that          Essential Questions:                                          NOTE: The assessment models provided in this
                                     provide opportunity for         Discuss future prospects for entrepreneurship and its     document are suggestions for the teacher. If the
                                                                      anticipated impact on the economy.                        teacher chooses to develop his/her own model,
                                     entrepreneurs.                                                                             it must be of equal or better quality and at the
                                3.2. Explain ways to                 Summarize the influence of technology as it relates to    same or higher cognitive levels (as noted in
                                                                      small businesses. What will the use of technology         parentheses).
                                     recognize and think              enable businesses to do that they don’t do now?
                                     creatively about                                                                           Depending upon the needs of the class, the
                                                                     How does cultural diversity affect entrepreneurship and   assessment questions may be answered in the
                                     opportunity.                     entrepreneurial ventures?                                 form of essays, quizzes, mobiles, PowerPoint,
                                3.3. Discuss ways to                 Discuss the importance of personality and ability when    oral reports, booklets, or other formats of
                                     overcome challenges to           selecting the type of business to open. How can a         measurement used by the teacher.
                                     creativity.                      potential entrepreneur overcome any incompatibilities
                                                                      in these areas?
                                3.4. Explain ways to find                                                                       Glencoe Entrepreneurship & Small Business
                                                                     Explain how demographic changes create                    Management Text
                                     creative business ideas.         entrepreneurial opportunities.
                                                                                                                                Text, Computers, Printers, Internet Access, Network
                                3.5. Identify the importance of      What are the benefits of expanding a business             Access to student folders, Printers, Destination
                                     personal values and goals        globally?                                                 monitor.
                                     in choosing an                  What are the advantages of importing products into the    Learning Activities:
                                     entreprenerial pursuit.          United States?                                                  Class discussion:
                                3.6. Describe the challenges         What world region holds the greatest business                        o Section 3 – Discuss the structure of
                                     and rewards of entering a        opportunity?                                                             the present day workforce and
                                     family business.                Why is it important to understand the culture of the                     where employment growth is
                                                                      people with whom you do business?                                        predicted to be the greatest. Have
                                3.7. List the benefits and                                                                                     students do a quick internet
                                                                     In your opinion, should a new venture go global from
                                     drawbacks of buying a                                                                                     research on the topic. (Knowledge)
                                                                                                     18
                                Curriculum Management System         Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                     Topic: Recognizing Entrepreneurial Opportunities
                                10-12 / Entrepreneurship
                                                                     Overarching Goals:
Suggested days of Instruction




                                                                     (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                          and form for different audiences and purposes.
                                                                     (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                          meaningful problems.
                                                                     (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                     Goal 3: The student will learn the advantages and disadvantages of starting versus buying an established
                                                                     business. This concept will be further explored at the global market level.
                                Objectives / Cluster Concepts /      Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators       Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                        business.                       the start? Why or why not? Defend your opinion.                   o   Section 4 – Have the students
                                3.8.    Describe how you can                                                                                  brainstorm products and services
                                                                                                                                              they would sell to other teenagers
                                        evaluate a business                                                                                   in other countries. What skills and
                                        opportunity.                                                                                          knowledge should they have in
                                3.9.    Compare the advantages                                                                                order to sell the products
                                        and disadvantages of                                                                                  overseas?
                                        starting your own                                                                            Read Chapter 3 & 4 – Recognizing
                                                                                                                                      Opportunity & Global Opportunities.
                                        business.                                                                                     (Knowledge, Comprehension)
                                3.10.   Describe the role of small                                                                   Students to record terms in Vocabulary
                                        business and                                                                                  Journal. (Knowledge, Comprehension)
                                        entrepreneurship in                                                                          Cooperative group discussion of material
                                        today’s multicutural,                                                                         covered along with completing After You
                                        global economy.                                                                               Read Section Review (Critical Thinking &
                                                                                                                                      Role Play Activities). (Analysis, Evaluation,
                                3.11.   Explain why the global                                                                        Synthesis)
                                        market is important.
                                                                                                                                     Students to research, outline, and present
                                3.12.   Discuss how to recognize                                                                      an article from Entrepreneur Magazine that
                                        and examine current                                                                           relates to chapter concepts. (Application,
                                        trends that provide both                                                                      Comprehension, Analysis, Evaluation,
                                                                                                                                      Synthesis)
                                        domestic and global
                                        opportunities for                                                                            Invite student’s friends or family members
                                                                                                                                      to discuss their entrepreneurial
                                        entrepreneurs.                                                                                experiences. (Analysis, Evaluation,
                                3.13.   Describe the benefits and                                                                     Synthesis)

                                                                                                     19
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Recognizing Entrepreneurial Opportunities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 3: The student will learn the advantages and disadvantages of starting versus buying an established
                                                                  business. This concept will be further explored at the global market level.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                      risks of international      Enduring Understandings:                                               Students will utilize Entrepreneurial
                                      trade.                      Students will understand that:                                          Simulation entitled “Webworks”. (Synthesis)
                                3.14. Explain how to find the                                                                            Students will continue to create and
                                                                                                                                          develop a business plan of their selected
                                      best international             Technology has revolutionized small businesses and
                                                                                                                                          entity. (Analysis, Evaluation, Synthesis)
                                      markets.                        its critical component of any business strategy.
                                                                                                                                         Students to utilize Glencoe interactive
                                3.15. Compare and contrast           Cultural diversity plays an important role in
                                                                                                                                          website to reinforce material learned.
                                                                      entrepreneurial ventures because it affects the kinds of
                                      importing and exporting.                                                                            (Knowledge, Application, Comprehension,
                                                                      products and services that entrepreneurs develop.
                                                                                                                                          Analysis, Evaluation, Synthesis)
                                                                      Business owners who understand and appeal to the
                                                                      diversity of their customer base are more likely to                     o Practice Test
                                3.16. CPI’s – 8.1.B.1, 3, 5;
                                                                      succeed.                                                                o Interactive Tutor
                                      9.1.A.1-5; 9.1.B.1-5;
                                      9.2.A.3; 9.2.B.1-3             An entrepreneur should consider whether their                                     Drag and Drop Activity
                                                                      personality and abilities are appropriate for a particular                        Crossword Puzzle
                                                                      business. Overcomining incompatibilities will vary but
                                                                                                                                              o Software Application Activity
                                                                      may include hiring individuals who are strong in areas
                                                                      the entrepreneur lacks.                                                           Global Opportunity
                                                                                                                                                            Spreadsheet Activity
                                                                     Importing products from other countries is
                                                                      advantageous due to the low labor costs in those                        o Business Math Self Assessment
                                                                      countries. Others products are imported because of                 Students will have the opportunity to utilize
                                                                      being found in specific countries.                                  classroom concepts & apply them towards
                                                                     Failing to understand the culture of the country your               the operation of the Falcon Zone School
                                                                      doing business with may prevent closing business                    Store. (Knowledge, Application, Analysis,
                                                                      deals and developing future relationships.                          Evaluation, Synthesis)
                                                                                                                                         Chapter 3 & 4 Assessment (Evaluation,
                                                                                                                                          Synthesis)

                                                                                                      20
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Recognizing Entrepreneurial Opportunities
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 3: The student will learn the advantages and disadvantages of starting versus buying an established
                                                                  business. This concept will be further explored at the global market level.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 21
                                Curriculum Management System       Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                   Topic: Feasibility and Business Planning
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 4: The student will learn how to utilize a feasibility analysis to develop a business plan.

                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               3                4.1. Discuss the importance of     Essential Questions:                                           NOTE: The assessment models provided in this
                                     defining a prospective           Differentiate between a feasibility study and a business   document are suggestions for the teacher. If the
                                                                       plan.                                                      teacher chooses to develop his/her own model,
                                     business by writing a                                                                        it must be of equal or better quality and at the
                                     clear and concise business       What information is needed to complete a target            same or higher cognitive levels (as noted in
                                     concept.                          customer profile?                                          parentheses).
                                4.2. Describe how a feasibility       How can an entrepreneur use a competitive grid?            Depending upon the needs of the class, the
                                     study can be used to test a      Identify the components of features and benefits.          assessment questions may be answered in the
                                                                      Which components of a business plan would be               form of essays, quizzes, mobiles, PowerPoint,
                                     concept in the market                                                                        oral reports, booklets, or other formats of
                                     place.                            considered the most important? Why?
                                                                                                                                  measurement used by the teacher.
                                                                      How would entrepreneurs utilize SCORE templates for
                                4.3. Identify and describe the         their businesses?
                                     components and formats                                                                       Glencoe Entrepreneurship & Small Business
                                     of a business plan.                                                                          Management Text
                                4.4. List the mistakes that                                                                       Text, Computers, Printers, Internet Access, Network
                                                                                                                                  Access to student folders, Printers, Destination
                                     entrepreneurs make when
                                                                                                                                  monitor.
                                     writing a business plan.
                                4.5. Identify and analyze                                                                         Learning Activities:
                                     various sources of                                                                                 Class discussion:
                                     information for a business
                                                                                                                                             o Section 5 –Discuss with students
                                     plan.                                                                                                       that simply providing the very best
                                4.6. Describe how to                                                                                             service may not be enough for a
                                     professionally package                                                                                      business to succeed. Read and
                                                                                                                                                 discuss sinario. (Knowledge)
                                                                                                     22
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Feasibility and Business Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 4: The student will learn how to utilize a feasibility analysis to develop a business plan.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                     and present a business       Enduring Understandings:                                               Read Chapter 5 – Feasibility and Business
                                     plan.                        Students will understand that:                                          Planning. (Knowledge, Comprehension)
                                                                                                                                         Students to record terms in Vocabulary
                                                                                                                                          Journal. (Knowledge, Comprehension)
                                4.7. CPI’s – 8.1.A.5, 6;             A feasibility study is a way to test a business concept
                                                                      and to identify if there is a demand for it in the market.         Cooperative group discussion of material
                                     8.2.B.3; 8.2.C.1, 2;                                                                                 covered along with completing After You
                                     9.1.A.1-5; 9.1.B.1-5            A complete demographic profile will provide a complete
                                                                                                                                          Read Section Review (Critical Thinking &
                                                                      overview of the target market.
                                                                                                                                          Role Play Activities). (Analysis, Evaluation,
                                                                     A feature is the distinctive aspect, quality, or                    Synthesis)
                                                                      characteristic of a product a benefit enhances value to
                                                                                                                                         Students to research, outline, and present
                                                                      the customer.
                                                                                                                                          an article from Entrepreneur Magazine that
                                                                                                                                          relates to chapter concepts. (Application,
                                                                                                                                          Comprehension, Analysis, Evaluation,
                                                                                                                                          Synthesis)
                                                                                                                                         Research various organizations (SBDC,
                                                                                                                                          SBA, SCORE, chamber of commerce) that
                                                                                                                                          offer assistance to entrepreneurs.
                                                                                                                                          (Analysis)
                                                                                                                                         Students will utilize Entrepreneurial
                                                                                                                                          Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                         Students will continue to create and
                                                                                                                                          develop a business plan of their selected
                                                                                                                                          entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                         Students to utilize Glencoe interactive
                                                                                                                                          website to reinforce material learned.
                                                                                                                                          (Knowledge, Application, Comprehension,
                                                                                                      23
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Feasibility and Business Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 4: The student will learn how to utilize a feasibility analysis to develop a business plan.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                      Analysis, Evaluation, Synthesis)
                                                                                                                                         o Practice Test
                                                                                                                                         o Interactive Tutor
                                                                                                                                                   eFlash Cards
                                                                                                                                         o Business Math Self Assessment
                                                                                                                                         o Feasibility Analysis: Testing an
                                                                                                                                              Opportunity
                                                                                                                                         o Components of a Business Plan
                                                                                                                                     Students will have the opportunity to utilize
                                                                                                                                      classroom concepts & apply them towards
                                                                                                                                      the operation of the Falcon Zone School
                                                                                                                                      Store. (Knowledge, Application, Analysis,
                                                                                                                                      Evaluation, Synthesis)
                                                                                                                                   Chapter 5 Assessment (Evaluation,
                                                                                                                                    Synthesis)
                                                                                                                              Assessment Models:
                                                                                                                                     Students will be assessed through a
                                                                                                                                      combination of written homework
                                                                                                                                      assignments, class work, cooperative group
                                                                                                                                      assignments, presentations, quizzes and
                                                                                                                                      tests.




                                                                                                   24
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Feasibility and Business Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 4: The student will learn how to utilize a feasibility analysis to develop a business plan.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                              Additional Resources:
                                                                                                                                     Entrepreneur Magazine
                                                                                                                                          o www.entrepreneur.com/
                                                                                                                                     Webworks Entrepreneurial Simulation
                                                                                                                                     Glencoe Interactive Website
                                                                                                                                         o http://highered.mcgraw-
                                                                                                                                             hill.com/sites/0078613035/
                                                                                                                                     Falcon Zone School Store




                                                                                                   25
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Market Analysis
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 5: The student will be able to define areas of analysis and conduct effective industry and market
                                                                  research.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                         Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               3                5.1. Define areas of analysis     Essential Questions:                                          NOTE: The assessment models provided in this
                                     for industry and market                                                                    document are suggestions for the teacher. If the
                                                                                                                                teacher chooses to develop his/her own model,
                                     research.                       Can target market selection be done before market         it must be of equal or better quality and at the
                                5.2. Discuss how to conduct           segmentation? Why or why not?                             same or higher cognitive levels (as noted in
                                     effctive market research.       Identify a product purchased based on brand. Is brand     parentheses).
                                                                      loyalty important? Why or why not?                        Depending upon the needs of the class, the
                                5.3. Explain how to research
                                                                     List and explain the competitive forces that can affect   assessment questions may be answered in the
                                     an industry.                     your business.                                            form of essays, quizzes, mobiles, PowerPoint,
                                5.4. Identify a customer             Why is it important to define a target market and         oral reports, booklets, or other formats of
                                     profile and customer             market niche?                                             measurement used by the teacher.
                                     needs analysis.
                                                                                                                                Glencoe Entrepreneurship & Small Business
                                                                                                                                Management Text
                                5.5. CPI’s – 8.1.A.6, 8;                                                                        Text, Computers, Printers, Internet Access, Network
                                     8.2.B.3, 6; 8.2.C.1, 2, 3;                                                                 Access to student folders, Printers, Destination
                                     9.1.A.1-5; 9.2.D.3                                                                         monitor.

                                                                                                                                Learning Activities:
                                                                                                                                      Class discussion:
                                                                                                                                           o Section 6 –Discuss with students
                                                                                                                                               the kind of geographic,
                                                                                                                                               demographic, or psychographic
                                                                                                                                               information different types of
                                                                                                                                               companies would keep in their
                                                                                                     26
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Market Analysis
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 5: The student will be able to define areas of analysis and conduct effective industry and market
                                                                  research.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                       Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                    Resources / Learning Activities /
                                (CPI's)                                                                                               Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                  Enduring Understandings:                                                           databasis. (Knowledge)
                                                                  Students will understand that:                                            Read Chapter 6 –Market Analysis.
                                                                                                                                             (Knowledge, Comprehension)
                                                                                                                                            Students to record terms in Vocabulary
                                                                     It is better to segment the total market into categories
                                                                                                                                             Journal. (Knowledge, Comprehension)
                                                                      of customers with common needs and then choose that
                                                                      customer who is most likely to buy as the first                       Cooperative group discussion of material
                                                                      customer.                                                              covered along with completing After You
                                                                                                                                             Read Section Review (Critical Thinking &
                                                                     The population may have strong brand loyalty on
                                                                                                                                             Role Play Activities). (Analysis, Evaluation,
                                                                      certain products.
                                                                                                                                             Synthesis)
                                                                     The competitive forces that can affect your business
                                                                                                                                            Students to research, outline, and present
                                                                      include barriers to entry that make it difficult or costly to
                                                                                                                                             an article from Entrepreneur Magazine that
                                                                      enter a market and compete, threats from substitute
                                                                                                                                             relates to chapter concepts. (Application,
                                                                      products, sources of supply, buyer’s ability to bargain
                                                                                                                                             Comprehension, Analysis, Evaluation,
                                                                      for lower prices, and technology to improve business
                                                                                                                                             Synthesis)
                                                                      process.
                                                                                                                                            Invite a local manufacturer who targets the
                                                                                                                                             teen market with their product to conduct a
                                                                                                                                             focus group. (Analysis)
                                                                                                                                            Students will utilize Entrepreneurial
                                                                                                                                             Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                            Students will continue to create and
                                                                                                                                             develop a business plan of their selected
                                                                                                                                             entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                            Students to utilize Glencoe interactive
                                                                                                                                             website to reinforce material learned.
                                                                                                                                             (Knowledge, Application, Comprehension,
                                                                                                       27
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Market Analysis
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 5: The student will be able to define areas of analysis and conduct effective industry and market
                                                                  research.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                    Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 Drag and Drop
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                       o Doing Marketing Research
                                                                                                                                       o Components of a Business Plan
                                                                                                                                   Students will have the opportunity to utilize
                                                                                                                                    classroom concepts & apply them towards
                                                                                                                                    the operation of the Falcon Zone School
                                                                                                                                    Store. (Knowledge, Application, Analysis,
                                                                                                                                    Evaluation, Synthesis)
                                                                                                                                 Chapter 6 Assessment (Evaluation,
                                                                                                                                  Synthesis)
                                                                                                                            Assessment Models:
                                                                                                                                   Students will be assessed through a
                                                                                                                                    combination of written homework
                                                                                                                                    assignments, class work, cooperative group
                                                                                                                                    assignments, presentations, quizzes and
                                                                                                                                    tests.




                                                                                                  28
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Market Analysis
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 5: The student will be able to define areas of analysis and conduct effective industry and market
                                                                  research.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                            Additional Resources:
                                                                                                                                   Entrepreneur Magazine
                                                                                                                                        o www.entrepreneur.com/
                                                                                                                                   Webworks Entrepreneurial Simulation
                                                                                                                                   Glencoe Interactive Website
                                                                                                                                       o http://highered.mcgraw-
                                                                                                                                           hill.com/sites/0078613035/
                                                                                                                                   Falcon Zone School Store




                                                                                                  29
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Types of Business Ownership
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 6: The student will be able to differentiate amongst the various business entities; Sole
                                                                  Proprietorship, Partnerships, Corporations.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                             Resources / Learning Activities /
                                (CPI's)                                                                                        Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                6.1. Discuss the sole             Essential Questions:                                         NOTE: The assessment models provided in this
                                     proprietorship legal form.                                                                document are suggestions for the teacher. If the
                                                                                                                               teacher chooses to develop his/her own model,
                                6.2. Explain the partnership         Which form of business would be best for a company       it must be of equal or better quality and at the
                                     legal form.                      with employees and a leased retail space?                same or higher cognitive levels (as noted in
                                                                     Working as a team member is similar to being in a        parentheses).
                                6.3. Explain how the                  partnership. What are some advantages and
                                     corporate form gives                                                                      Depending upon the needs of the class, the
                                                                      disadvantages of working together?                       assessment questions may be answered in the
                                     owners more protection          In which type of business structure would owners have    form of essays, quizzes, mobiles, PowerPoint,
                                     from liability.                  the easiest time obtaining financing from a bank?        oral reports, booklets, or other formats of
                                6.4. Discuss the advantages          What kinds of ventures might be more appropriate for a   measurement used by the teacher.
                                     and disadvantages of C-          nonprofit structure than for a profit structure?
                                     corporation.                                                                              Glencoe Entrepreneurship & Small Business
                                                                                                                               Management Text
                                6.5. Explain the purpose of a
                                                                                                                               Text, Computers, Printers, Internet Access, Network
                                     Subchapter S corporation.                                                                 Access to student folders, Printers, Destination
                                6.6. Compare nonprofit                                                                         monitor.
                                     corporations to C-
                                     corporations.                                                                             Learning Activities:
                                6.7. Explain the limited                                                                             Class discussion:
                                     liability company.                                                                                   o Section 7 – Divide the class into
                                6.8. Discuss how to decide                                                                                    thirds. One group will be sole
                                                                                                                                              proprietors and the rest of the class
                                     which legal form is best.                                                                                will be partnerships. Each group
                                                                                                                                              will list advantages and
                                                                                                                                              disadvantages of their assigned
                                                                                                   30
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Types of Business Ownership
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 6: The student will be able to differentiate amongst the various business entities; Sole
                                                                  Proprietorship, Partnerships, Corporations.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                  Enduring Understandings:                                                       entity. (Knowledge)
                                                                  Students will understand that:                                        Read Chapter 7 – Types of Business
                                6.9. CPI’s – 8.1.A.5; 8.2.B.3,                                                                           Ownership. (Knowledge, Comprehension)
                                     4; 8.2.A.3; 9.1.B.1-5;
                                                                                                                                        Students to record terms in Vocabulary
                                     9.2.C.2; 9.2.D.1-4              The entrepreneur has taken on more liability with
                                                                                                                                         Journal. (Knowledge, Comprehension)
                                                                      employees and a leased space. A corporate form
                                                                      protects the entrepreneur from unlimited liability and            Cooperative group discussion of material
                                                                      gives greater ability to raise capital and offer employee          covered along with completing After You
                                                                      benefits.                                                          Read Section Review (Critical Thinking &
                                                                                                                                         Role Play Activities). (Analysis, Evaluation,
                                                                     Working as a team allows the members of the team to
                                                                                                                                         Synthesis)
                                                                      benefit from the expertise and skills from each
                                                                      member. Disadvantages of working as a team is that                Students to research, outline, and present
                                                                      no one person has complete control which can lead to               an article from Entrepreneur Magazine that
                                                                      disagreements.                                                     relates to chapter concepts. (Application,
                                                                                                                                         Comprehension, Analysis, Evaluation,
                                                                     Owners of a corporation have an easier time securing
                                                                                                                                         Synthesis)
                                                                      financing for the business. A company can generate
                                                                      capital by issuing share of the companies stock.                  Create a table that describes the legal
                                                                                                                                         forms of business ownership, and explain
                                                                     Nonprofit organizations would consist of education,
                                                                                                                                         the implications and taxes for each form.
                                                                      philanthropic goals, and associations dedicated to a
                                                                                                                                         (Analysis)
                                                                      specific interest.
                                                                                                                                        Students will utilize Entrepreneurial
                                                                                                                                         Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                        Students will continue to create and
                                                                                                                                         develop a business plan of their selected
                                                                                                                                         entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                        Students to utilize Glencoe interactive
                                                                                                                                         website to reinforce material learned.
                                                                                                     31
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Types of Business Ownership
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 6: The student will be able to differentiate amongst the various business entities; Sole
                                                                  Proprietorship, Partnerships, Corporations.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                    (Knowledge, Application, Comprehension,
                                                                                                                                    Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 Crossword Puzzle
                                                                                                                                       o Software Application Activity
                                                                                                                                                 PowerPoint on Types of
                                                                                                                                                    Business Ownership
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                   Students will have the opportunity to utilize
                                                                                                                                    classroom concepts & apply them towards
                                                                                                                                    the operation of the Falcon Zone School
                                                                                                                                    Store. (Knowledge, Application, Analysis,
                                                                                                                                    Evaluation, Synthesis)
                                                                                                                                  Chapter 7 Assessment (Evaluation,
                                                                                                                                   Synthesis)
                                                                                                                             Assessment Models:
                                                                                                                                   Students will be assessed through a
                                                                                                                                    combination of written homework
                                                                                                                                    assignments, class work, cooperative group
                                                                                                                                    assignments, presentations, quizzes and
                                                                                                                                    tests.




                                                                                                  32
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Types of Business Ownership
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 6: The student will be able to differentiate amongst the various business entities; Sole
                                                                  Proprietorship, Partnerships, Corporations.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                             Additional Resources:
                                                                                                                                   Entrepreneur Magazine
                                                                                                                                        o www.entrepreneur.com/
                                                                                                                                   Webworks Entrepreneurial Simulation
                                                                                                                                   Glencoe Interactive Website
                                                                                                                                       o http://highered.mcgraw-
                                                                                                                                           hill.com/sites/0078613035/
                                                                                                                                   Falcon Zone School Store




                                                                                                  33
                                Curriculum Management System       Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                   Topic: The Legal Environment
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 7: The student will be able to identify laws and regulations that protect products and employees.

                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                7.1. Explain how to protect        Essential Questions:                                          NOTE: The assessment models provided in this
                                     your intellectual property.                                                                 document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                7.2. Discuss the laws affecting       Suppose you have an idea for a new kind of applicator     it must be of equal or better quality and at the
                                     the start-up of a business.       that takes the mess out of applying suntan lotion. What   same or higher cognitive levels (as noted in
                                                                       steps are needed to protect your invention?               parentheses).
                                7.3. Explain the laws that            If you owned a trademark for a product, how would you
                                     affect employees.                                                                           Depending upon the needs of the class, the
                                                                       protect that trademark from being a generic term in the   assessment questions may be answered in the
                                7.4. Identify the laws that            English language?                                         form of essays, quizzes, mobiles, PowerPoint,
                                     regulate trade.                  Compare leasing versus buying a company vehicle for       oral reports, booklets, or other formats of
                                                                       your business. What are the costs, ownership rights,      measurement used by the teacher.
                                7.5. Discuss the tax laws that         contract terms of that vehicle?
                                     apply to a new venture.
                                                                      How can you make sure that you have complied with         Glencoe Entrepreneurship & Small Business
                                                                       the laws affecting hiring, firing, and safety of your     Management Text
                                7.6. CPI’s – 8.1.A.3, 8;               employees?
                                                                                                                                 Text, Computers, Printers, Internet Access, Network
                                     8.2.B.1; 8.2.C.1, 2;             Should trade laws protect the buyer or the seller?        Access to student folders, Printers, Destination
                                                                       Explain.                                                  monitor.
                                     9.1.A.3, 5; 9.2.A.4;
                                     9.2.C.1-2; 9.2.D.1-4             Why should the government oversee workplace health
                                                                       and safety?                                               Learning Activities:
                                                                                                                                       Class discussion:
                                                                                                                                            o Section 8 – Class discussion on
                                                                                                                                                how to keep personal property from
                                                                                                                                                being stolen. Then have the
                                                                                                                                                students brainstorm on how to keep
                                                                                                                                                their ideas from being stolen.
                                                                                                     34
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: The Legal Environment
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 7: The student will be able to identify laws and regulations that protect products and employees.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                  Enduring Understandings:                                                        (Knowledge)
                                                                  Students will understand that:                                         Read Chapter 8 – Legal Environment.
                                                                                                                                          (Knowledge, Comprehension)
                                                                                                                                         Students to record terms in Vocabulary
                                                                     When a new product has been created, the inventor
                                                                                                                                          Journal. (Knowledge, Comprehension)
                                                                      should follow certain steps to ensure protection of the
                                                                      new product. Items that need to be considered are:                 Cooperative group discussion of material
                                                                      disclosure statement to protect the date of conception,             covered along with completing After You
                                                                      keeping certain attributes secret for a provisional                 Read Section Review (Critical Thinking &
                                                                      patent.                                                             Role Play Activities). (Analysis, Evaluation,
                                                                                                                                          Synthesis)
                                                                     Leasing is the right to use a product or real estate for a
                                                                      specified period of time under defined conditions. While           Students to research, outline, and present
                                                                      leasing property you cannot modify the building or                  an article from Entrepreneur Magazine that
                                                                      sublease it without specific permission from the owner.             relates to chapter concepts. (Application,
                                                                      When purchasing real estate you have the right to                   Comprehension, Analysis, Evaluation,
                                                                      modify the building as long as it doesn’t violate zoning            Synthesis)
                                                                      or building codes.                                                 Utilizing the student’s computer skills or
                                                                     Personnel rules and regulations can be found by                     their artistic abilities they will design and
                                                                      contacting a human resource specialist or by                        create a trademark and company logo for
                                                                      contacting the Small Business Administration.                       their own product or business. These
                                                                                                                                          designs will be used on business cards,
                                                                     Trade laws protect the buyer and the seller. In
                                                                                                                                          stationary, packaging, employee uniforms,
                                                                      transactions where businesses are selling to a
                                                                                                                                          etc. (Synthesis)
                                                                      consumer, the laws favor the consumer. When a
                                                                      transaction is between business-to-business, the UCC               Students will utilize Entrepreneurial
                                                                      treats each party as equals.                                        Simulation entitled “Webworks”. (Synthesis)
                                                                     Government’s role is to protect the public against harm.           Students will continue to create and
                                                                      Its costly to taxpayers when employees file lawsuits for            develop a business plan of their selected
                                                                                                    35
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: The Legal Environment
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 7: The student will be able to identify laws and regulations that protect products and employees.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                     workplace accidents and injuries.                             entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                  Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 eFlash Cards
                                                                                                                                       o Software Application Activity
                                                                                                                                                 Legal Environment
                                                                                                                                                     Spreadsheet
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                 Chapter 8 Assessment (Evaluation,
                                                                                                                                  Synthesis)
                                                                                                                            Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.
                                                                                                  36
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: The Legal Environment
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 7: The student will be able to identify laws and regulations that protect products and employees.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                            Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 37
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Site Selection and Layout Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 8: The student will be able to select a specific location within a community and design a facility
                                                                  layout plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                8.1. List the factors involved    Essential Questions:                                           NOTE: The assessment models provided in this
                                     in deciding on a                                                                            document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                     community in which to           Why is it important to know the demographics of a          it must be of equal or better quality and at the
                                     locate a business.               community in which you locate your business?               same or higher cognitive levels (as noted in
                                8.2. Identify the factors to         Describe how a specialty shop owner might choose a         parentheses).
                                                                      specific location to open up their business.               Depending upon the needs of the class, the
                                     consider when selecting a
                                     business site.                  Are the steps in layout planning useful for all types of   assessment questions may be answered in the
                                                                      businesses? Why or why not?                                form of essays, quizzes, mobiles, PowerPoint,
                                8.3. Describe the resources          If you were starting an ice cream business, what would     oral reports, booklets, or other formats of
                                     that can be used in              be your site and layout considerations?                    measurement used by the teacher.
                                     finding potential business
                                     sites.                                                                                      Glencoe Entrepreneurship & Small Business
                                8.4. Explain the steps                                                                           Management Text
                                     involved in analyzing                                                                       Text, Computers, Printers, Internet Access, Network
                                                                                                                                 Access to student folders, Printers, Destination
                                     potential sites for a
                                                                                                                                 monitor.
                                     business and choosing
                                     between those sites.
                                                                                                                                 Learning Activities:
                                8.5. Describe the advantages                                                                           Class discussion:
                                     of starting a business at
                                                                                                                                            o Section 9 – Students are to sketch
                                     home.                                                                                                      the floor plan from their favorite
                                8.6. List the steps in layout                                                                                   retail store. Have students display
                                     planning that are common                                                                                   their work and discuss why the
                                                                                                                                                business owners choose that
                                                                                                     38
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Site Selection and Layout Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 8: The student will be able to select a specific location within a community and design a facility
                                                                  layout plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                     to all businesses.           Enduring Understandings:                                                   particular layout. (Knowledge)
                                8.7. Describe the layout needs    Students will understand that:                                    Read Chapter 9 – Site Selection and
                                                                                                                                     Layout Planning. (Knowledge,
                                     for each type of business.                                                                      Comprehension)
                                8.8. Discuss the final details       The demographics of a community can indicate how
                                                                                                                                    Students to record terms in Vocabulary
                                     of layout planning.              well the community matches your target market.
                                                                                                                                     Journal. (Knowledge, Comprehension)
                                                                     When opening a specific business location planning is
                                                                                                                                    Cooperative group discussion of material
                                                                      very essential to the survival of the business.
                                8.9. CPI’s – 8.1.A.1-3;                                                                              covered along with completing After You
                                                                                                                                     Read Section Review (Critical Thinking &
                                     8.2.B.3; 8.2.C.2; 9.1.B.1-                                                                      Role Play Activities). (Analysis, Evaluation,
                                     5; 9.2.A.1-4                                                                                    Synthesis)
                                                                                                                                    Students to research, outline, and present
                                                                                                                                     an article from Entrepreneur Magazine that
                                                                                                                                     relates to chapter concepts. (Application,
                                                                                                                                     Comprehension, Analysis, Evaluation,
                                                                                                                                     Synthesis)
                                                                                                                                    Schedule a class trip to the Freehold
                                                                                                                                     Raceway Mall to have students actively
                                                                                                                                     observe and record specific floor layout
                                                                                                                                     designs. (Analysis)
                                                                                                                                    Students will utilize Entrepreneurial
                                                                                                                                     Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                    Students will continue to create and
                                                                                                                                     develop a business plan of their selected
                                                                                                                                     entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                    Students to utilize Glencoe interactive
                                                                                                   39
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Site Selection and Layout Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 8: The student will be able to select a specific location within a community and design a facility
                                                                  layout plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                     website to reinforce material learned.
                                                                                                                                     (Knowledge, Application, Comprehension,
                                                                                                                                     Analysis, Evaluation, Synthesis)
                                                                                                                                        o Practice Test
                                                                                                                                        o Interactive Tutor
                                                                                                                                                   Drag and Drop
                                                                                                                                        o Software Application Activity
                                                                                                                                                   Site Selection and Layout
                                                                                                                                                      Planning Spreadsheet
                                                                                                                                        o Business Math Self Assessment
                                                                                                                                    Students will have the opportunity to utilize
                                                                                                                                     classroom concepts & apply them towards
                                                                                                                                     the operation of the Falcon Zone School
                                                                                                                                     Store. (Knowledge, Application, Analysis,
                                                                                                                                     Evaluation, Synthesis)
                                                                                                                                  Chapter 9 Assessment (Evaluation,
                                                                                                                                   Synthesis)
                                                                                                                             Assessment Models:
                                                                                                                                    Students will be assessed through a
                                                                                                                                     combination of written homework
                                                                                                                                     assignments, class work, cooperative group
                                                                                                                                     assignments, presentations, quizzes and
                                                                                                                                     tests.



                                                                                                  40
                                Curriculum Management System      Big Idea: Entrepreneurial Research and Planning
                                Subject/Grade Level:
                                                                  Topic: Site Selection and Layout Planning
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 8: The student will be able to select a specific location within a community and design a facility
                                                                  layout plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                             Additional Resources:
                                                                                                                                    Entrepreneur Magazine
                                                                                                                                         o www.entrepreneur.com/
                                                                                                                                    Webworks Entrepreneurial Simulation
                                                                                                                                    Glencoe Interactive Website
                                                                                                                                        o http://highered.mcgraw-
                                                                                                                                            hill.com/sites/0078613035/
                                                                                                                                    Falcon Zone School Store




                                                                                                  41
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Devising a Marketing Plan
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 9: The student will learn that a business needs a well constructed marketing plan to succeed.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                9.1. Identify the role of         Essential Questions:                                      NOTE: The assessment models provided in this
                                     marketing objectives in                                                                document are suggestions for the teacher. If the
                                                                                                                            teacher chooses to develop his/her own model,
                                     developing a marketing          Can you prepare a marketing plan before choosing a    it must be of equal or better quality and at the
                                     plan.                            target market? Explain.                               same or higher cognitive levels (as noted in
                                9.2. Name the 5 marketing            Explain the fundamental marketing concepts used by    parentheses).
                                                                      small businesses.                                     Depending upon the needs of the class, the
                                     strategies that make up
                                     the marketing mix.              Explain how each component of the marketing mix       assessment questions may be answered in the
                                                                      contributes to successful entrepreneurial ventures.   form of essays, quizzes, mobiles, PowerPoint,
                                9.3. Describe the part                                                                      oral reports, booklets, or other formats of
                                     marketing tactics play in                                                              measurement used by the teacher.
                                     the marketing plan.
                                9.4. State the importance of                                                                Glencoe Entrepreneurship & Small Business
                                     ongoing market research.                                                               Management Text
                                                                                                                            Text, Computers, Printers, Internet Access, Network
                                9.5. List the factors to                                                                    Access to student folders, Printers, Destination
                                     consider for each strategy                                                             monitor.
                                     when reviewing the
                                     marketing mix.                                                                         Learning Activities:
                                9.6. Describe how to update                                                                       Class discussion:
                                     the marketing mix and                                                                             o Section 10 – Discuss specific
                                     marketing plan.                                                                                       products that were purchased by
                                                                                                                                           the students and identify why they
                                                                                                                                           selected those over other brands.
                                                                                                                                           (Knowledge)
                                                                                                    42
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Devising a Marketing Plan
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 9: The student will learn that a business needs a well constructed marketing plan to succeed.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                9.7. CPI’s – 8.1.A.2, 6;          Enduring Understandings:                                              Read Chapter 10 – The Marketing Plan.
                                     8.2.A.2; 8.2.B.1, 3;         Students will understand that:                                         (Knowledge, Comprehension)
                                     9.1.A.2, 5; 9.2.A.3;                                                                               Students to record terms in Vocabulary
                                                                                                                                         Journal. (Knowledge, Comprehension)
                                     9.2.C.1-2; 9.2.D.1-4            Since a marketing plan includes objectives and a
                                                                      description of how to direct strategies toward the target         Cooperative group discussion of material
                                                                      market, the target market must be identified first.                covered along with completing After You
                                                                                                                                         Read Section Review (Critical Thinking &
                                                                     Customer orientation and satisfaction are the
                                                                                                                                         Role Play Activities). (Analysis, Evaluation,
                                                                      fundamental concepts.
                                                                                                                                         Synthesis)
                                                                     The marketing mix consists of 5 components: product,
                                                                                                                                        Students to research, outline, and present
                                                                      place, people, price, and promotion.
                                                                                                                                         an article from Entrepreneur Magazine that
                                                                                                                                         relates to chapter concepts. (Application,
                                                                                                                                         Comprehension, Analysis, Evaluation,
                                                                                                                                         Synthesis)
                                                                                                                                        Students are to research and record
                                                                                                                                         commercials and present in class applying
                                                                                                                                         the marketing mix techniques. (Analysis)
                                                                                                                                        Students will utilize Entrepreneurial
                                                                                                                                         Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                        Students will continue to create and
                                                                                                                                         develop a business plan of their selected
                                                                                                                                         entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                        Students to utilize Glencoe interactive
                                                                                                                                         website to reinforce material learned.
                                                                                                                                         (Knowledge, Application, Comprehension,
                                                                                                                                         Analysis, Evaluation, Synthesis)
                                                                                                     43
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Devising a Marketing Plan
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 9: The student will learn that a business needs a well constructed marketing plan to succeed.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                       o   Practice Test
                                                                                                                                       o   Interactive Tutor
                                                                                                                                                Crossword Puzzle
                                                                                                                                       o   Software Application Activity
                                                                                                                                                Marketing Plan Word
                                                                                                                                                    Document
                                                                                                                                       o   Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                Chapter 10 Assessment (Evaluation,
                                                                                                                                 Synthesis)
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.




                                                                                                 44
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Devising a Marketing Plan
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 9: The student will learn that a business needs a well constructed marketing plan to succeed.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 45
                                Curriculum Management System         Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                     Topic: Pricing Strategy
                                10-12 / Entrepreneurship
                                                                     Overarching Goals:
Suggested days of Instruction




                                                                     (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                          and form for different audiences and purposes.
                                                                     (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                          meaningful problems.
                                                                     (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                     Goal 10: The student will be able to create an effective pricing strategy that is an important factor in the
                                                                     marketing plan.
                                Objectives / Cluster Concepts /      Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators       Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                             Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                10.1. Identify factors that affect   Essential Questions:                                           NOTE: The assessment models provided in this
                                      price strategy.                                                                               document are suggestions for the teacher. If the
                                                                                                                                    teacher chooses to develop his/her own model,
                                10.2. Explain that marketing            Which strategy for setting basic price is the best under   it must be of equal or better quality and at the
                                      objectives related to              what circumstances? Why?                                   same or higher cognitive levels (as noted in
                                      pricing.                          Do you believe that a higher price suggests quality and    parentheses).
                                                                         prestige?                                                  Depending upon the needs of the class, the
                                10.3. Describe the components
                                                                        Compare and contrast psychological pricing with            assessment questions may be answered in the
                                      that go into making price          discount pricing.                                          form of essays, quizzes, mobiles, PowerPoint,
                                      strategy decisions.               If you were going to introduce a new perfume into the      oral reports, booklets, or other formats of
                                10.4. Carry out a break-even             market, would you use price skimming of penetration        measurement used by the teacher.
                                      analysis.                          pricing as your strategy?
                                10.5. Apply formulas used in            How are pricing objectives related to marketing            Glencoe Entrepreneurship & Small Business
                                                                         objectives?                                                Management Text
                                      calculating markup and
                                      markup percentages.               Differentiate trade discounts from other discounts.        Text, Computers, Printers, Internet Access, Network
                                                                                                                                    Access to student folders, Printers, Destination
                                10.6. Use markdown formulas                                                                         monitor.
                                      to determine sale price.
                                10.7. Employ formulas used to                                                                       Learning Activities:
                                      compute discounts.                                                                                  Class discussion:
                                10.8. List considerations for                                                                                  o Section 11 – Have the students
                                      updating the price                                                                                           define the term price. Use this
                                                                                                                                                   discussion to consider the many
                                      strategy.                                                                                                    ways people use price when
                                                                                                                                                   spending money or putting value on
                                                                                                        46
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Pricing Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 10: The student will be able to create an effective pricing strategy that is an important factor in the
                                                                  marketing plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                10.9. CPI’s – 8.1.A.2,6;          Enduring Understandings:                                                        something they want to buy..
                                                                                                                                                  (Knowledge)
                                      8.2.B.1-4; 8.2.B.1-3;       Students will understand that:
                                                                                                                                         Read Chapter 11 – The Price Strategy.
                                      9.1.A.3, 5; 9.2.A.4;                                                                                (Knowledge, Comprehension)
                                      9.2.C.1-2; 9.2.D.1-4           The best strategy for setting basic price is different for
                                                                                                                                         Students to record terms in Vocabulary
                                                                      different businesses and circumstances.
                                                                                                                                          Journal. (Knowledge, Comprehension)
                                                                     Prices that are set at the high end of a competitive
                                                                                                                                         Cooperative group discussion of material
                                                                      range often convey quality and status.
                                                                                                                                          covered along with completing After You
                                                                     Psychological pricing is based on the belief that                   Read Section Review (Critical Thinking &
                                                                      customer’s perceptions of a product are strongly                    Role Play Activities). (Analysis, Evaluation,
                                                                      influenced by price, reductions on the regular price as             Synthesis)
                                                                      an incentive to buy.
                                                                                                                                         Students to research, outline, and present
                                                                     Price strategy is part of the marketing mix, which is part          an article from Entrepreneur Magazine that
                                                                      of the marketing plan. The objectives of the marketing              relates to chapter concepts. (Application,
                                                                      plan include and provide for coordination of the                    Comprehension, Analysis, Evaluation,
                                                                      individual strategy’s objectives.                                   Synthesis)
                                                                                                                                         Students are to research and record
                                                                                                                                          commercials and present in class applying
                                                                                                                                          the marketing mix techniques. (Analysis)
                                                                                                                                         Students will utilize Entrepreneurial
                                                                                                                                          Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                         Students will continue to create and
                                                                                                                                          develop a business plan of their selected
                                                                                                                                          entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                         Students to utilize Glencoe interactive
                                                                                                                                          website to reinforce material learned.
                                                                                                      47
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Pricing Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 10: The student will be able to create an effective pricing strategy that is an important factor in the
                                                                  marketing plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                     (Knowledge, Application, Comprehension,
                                                                                                                                     Analysis, Evaluation, Synthesis)
                                                                                                                                        o Practice Test
                                                                                                                                        o Interactive Tutor
                                                                                                                                                  eFalsh Cards
                                                                                                                                        o Software Application Activity
                                                                                                                                                  The Price Strategy
                                                                                                                                                     Spreadsheet Application
                                                                                                                                        o Business Math Self Assessment
                                                                                                                                    Students will have the opportunity to utilize
                                                                                                                                     classroom concepts & apply them towards
                                                                                                                                     the operation of the Falcon Zone School
                                                                                                                                     Store. (Knowledge, Application, Analysis,
                                                                                                                                     Evaluation, Synthesis)
                                                                                                                                  Chapter 11 Assessment (Evaluation,
                                                                                                                                   Synthesis)
                                                                                                                             Assessment Models:
                                                                                                                                    Students will be assessed through a
                                                                                                                                     combination of written homework
                                                                                                                                     assignments, class work, cooperative group
                                                                                                                                     assignments, presentations, quizzes and
                                                                                                                                     tests.




                                                                                                  48
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: Pricing Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 10: The student will be able to create an effective pricing strategy that is an important factor in the
                                                                  marketing plan.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,              Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                           Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                             Additional Resources:
                                                                                                                                    Entrepreneur Magazine
                                                                                                                                         o www.entrepreneur.com/
                                                                                                                                    Webworks Entrepreneurial Simulation
                                                                                                                                    Glencoe Interactive Website
                                                                                                                                        o http://highered.mcgraw-
                                                                                                                                            hill.com/sites/0078613035/
                                                                                                                                    Falcon Zone School Store




                                                                                                  49
                                Curriculum Management System       Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                   Topic: The Promotion Strategy
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 11: The student will be able to understand that planning and information gathering can help you
                                                                   arrive at a realistic promotional budget for your business.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               7                11.1. Explain the role of the      Essential Questions:                                          NOTE: The assessment models provided in this
                                      promotion strategy.                                                                        document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                11.2. Explain how to formulate        Which type of promotional activity is most cost-          it must be of equal or better quality and at the
                                      promotional plans.               effective?                                                same or higher cognitive levels (as noted in
                                                                      Is it possible to have more than one “best” promotional   parentheses).
                                11.3. Describe considerations          mix?
                                      for putting together a                                                                     Depending upon the needs of the class, the
                                                                      As an entrepreneur, under what circumstances might        assessment questions may be answered in the
                                      promotional mix.                 you find yourself engaged in the promotion function       form of essays, quizzes, mobiles, PowerPoint,
                                11.4. Describe the elements of         rather than the planning and administering of your        oral reports, booklets, or other formats of
                                      a promotional mix.               promotion strategy?                                       measurement used by the teacher.
                                                                      Distinguish between ongoing promotional plans and
                                11.5. Describe how to
                                                                       six-month promotional plans.
                                      determine promotional
                                                                      Explain the difference between rational buying motives    Glencoe Entrepreneurship & Small Business
                                      costs for a start-up             and emotional buying motives.                             Management Text
                                      business.
                                                                      If you were a salesperson, which compensation             Text, Computers, Printers, Internet Access, Network
                                11.6. Describe approaches to           method would you prefer?                                  Access to student folders, Printers, Destination
                                      implementing your               Describe the evaluation process for an individual sales   monitor.
                                      promotional strategy.            performance.
                                11.7. Discuss options for short-                                                                 Learning Activities:
                                      term changes in your                                                                             Class discussion:
                                      promotional strategy.                                                                                 o Section 12 – Students are to
                                11.8. Name considerations for                                                                                   provide examples of their favorite
                                                                                                                                                magazine, radio, and television
                                      updating the promotional
                                                                                                     50
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: The Promotion Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 11: The student will be able to understand that planning and information gathering can help you
                                                                  arrive at a realistic promotional budget for your business.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                      strategy.                   Enduring Understandings:                                                      ads. Students will then analyze
                                                                                                                                                what makes these ads so
                                11.9. Explain the role of         Students will understand that:
                                                                                                                                                unforgettable. (Knowledge)
                                      personal selling in                                                                                   o   Section 13 – Students are to review
                                      business.                      The right publicity can generate the most sales at the                    owner’s manuals on a selected
                                11.10. Define the two types of        least cost.                                                               product and report the type of
                                      selling situations.            What is best for one business at one time may not be                      information that is contained in the
                                                                      best at another time.                                                     documents. (Knowledge)
                                11.11. Describe the kinds of                                                                           Read Chapter 12 & 13 – The Promotional
                                                                     Print media includes newspapers, magazines, direct
                                      training needed by sales        mail, outdoor advertising, directories, and transit               Strategy & Developing and Managing
                                      people.                         advertising. Broadcast media includes television, radio,          Sales. (Knowledge, Comprehension)
                                11.12. Identify the components        and the internet.                                                Students to record terms in Vocabulary
                                      of sales planning.             If your designing and developing your own promotional             Journal. (Knowledge, Comprehension)

                                11.13. List the elements that
                                                                      pieces, you would be engaged in promotional functions            Cooperative group discussion of material
                                                                      rather than the planning and administering of a                   covered along with completing After You
                                      are involved in directing       promotional strategy.                                             Read Section Review (Critical Thinking &
                                      sales.                         Rational buying motives are reasoned decisions to                 Role Play Activities). (Analysis, Evaluation,
                                11.14. Discuss the procedures         make a purchase such as choosing a brand due to its               Synthesis)
                                      used in evaluating sales        reputation or quality. Emotional buying motives are              Students to research, outline, and present
                                                                      feelings the buyer associates with a product such as              an article from Entrepreneur Magazine that
                                      performance.                    buying a product because your friend has one.                     relates to chapter concepts. (Application,
                                                                                                                                        Comprehension, Analysis, Evaluation,
                                                                                                                                        Synthesis)
                                                                                                                                       Students are to plan a weeklong trip for a
                                                                                                                                        sales person who will travel from NJ to
                                                                                                                                        another part of the country. Students will

                                                                                                    51
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: The Promotion Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 11: The student will be able to understand that planning and information gathering can help you
                                                                  arrive at a realistic promotional budget for your business.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                11.15. CPI’s – 8.1.A.3;                                                                            figure out costs for airfare, fuel, hotel, and
                                                                                                                                   food. (Analysis)
                                      8.2.B.2; 8.2.C.1-3;
                                                                                                                                  Students will utilize Entrepreneurial
                                      9.1.A.3, 5; 9.2.A.1;                                                                         Simulation entitled “Webworks”. (Synthesis)
                                      9.2.C.1-2; 9.2.D.1-4
                                                                                                                                  Students will continue to create and
                                                                                                                                   develop a business plan of their selected
                                                                                                                                   entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                  Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 Drag and Drop
                                                                                                                                                 Crossword Puzzle
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                Chapter 12 & 13 Assessments (Evaluation,
                                                                                                                                 Synthesis)
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                  52
                                Curriculum Management System      Big Idea: Market Management Strategies
                                Subject/Grade Level:
                                                                  Topic: The Promotion Strategy
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 11: The student will be able to understand that planning and information gathering can help you
                                                                  arrive at a realistic promotional budget for your business.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                  53
                                Curriculum Management System       Big Idea: Business Management
                                Subject/Grade Level:
                                                                   Topic: Entrepreneur as a Successful Manager
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 12: The student will be able to understand that to be successful in a business, an entrepreneur
                                                                   must perform management functions and establish a positive working environment.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,             Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                          Resources / Learning Activities /
                                (CPI's)                                                                                      Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                12.1. Describe the difference      Essential Questions:                                      NOTE: The assessment models provided in this
                                      between the                     How can the management function of controlling be     document are suggestions for the teacher. If the
                                                                       used to prevent problems?                             teacher chooses to develop his/her own model,
                                      entrepreneurial role and                                                               it must be of equal or better quality and at the
                                      the management role of a        Why should a manager encourage employees to treat     same or higher cognitive levels (as noted in
                                      new business owner.              the business as their own?                            parentheses).
                                12.2. Identify the management         Why is image a component of a positive business       Depending upon the needs of the class, the
                                                                       climate?                                              assessment questions may be answered in the
                                      functions.
                                                                      What is the relationship between communication and    form of essays, quizzes, mobiles, PowerPoint,
                                12.3. List and explain the key         nonverbal communication?                              oral reports, booklets, or other formats of
                                      elements in a positive          How do conceptual skills allow a manager to see and   measurement used by the teacher.
                                      business climate.                understand the relationship between the details and
                                12.4. Name the three basic             “the big picture”?                                    Glencoe Entrepreneurship & Small Business
                                      management styles.                                                                     Management Text
                                                                                                                             Text, Computers, Printers, Internet Access, Network
                                12.5. List the skills needed for                                                             Access to student folders, Printers, Destination
                                      managing.                                                                              monitor.
                                12.6. Explain the principals of
                                      management excellence.                                                                 Learning Activities:
                                                                                                                                   Class discussion:
                                                                                                                                        o Section 14 –Students are to
                                                                                                                                            brainstorm words that come to
                                                                                                                                            mind when they hear the word
                                                                                                                                            structure. Students are then to
                                                                                                                                            create an organizational structure
                                                                                                   54
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Entrepreneur as a Successful Manager
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 12: The student will be able to understand that to be successful in a business, an entrepreneur
                                                                  must perform management functions and establish a positive working environment.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                12.7. CPI’s – 8.1.A.2, 3, 5;      Enduring Understandings:                                                   for their own business, showing the
                                                                                                                                             how the various departments in the
                                      8.2.B.1, 2; 8.2.C.2;        Students will understand that:
                                                                                                                                             business relate to each
                                      9.1.A.1, 3, 5; 9.2.A.4;                                                                                other.(Knowledge)
                                      9.2.C.1-2; 9.2.D.1-4           By comparing objectives with actual performance, a            Read Chapter 14 – Preparing and Planning
                                                                      manager can handle issues before they become a                 to Manage. (Knowledge, Comprehension)
                                                                      problem.
                                                                                                                                    Students to record terms in Vocabulary
                                                                     When employees treat the business they are working             Journal. (Knowledge, Comprehension)
                                                                      for as their own, they do a better job.
                                                                                                                                    Cooperative group discussion of material
                                                                     A company must have a positive image in order to               covered along with completing After You
                                                                      have a positive business climate. Employees want to            Read Section Review (Critical Thinking &
                                                                      be associated with a winner, and a company’s image             Role Play Activities). (Analysis, Evaluation,
                                                                      becomes part of their self-image.                              Synthesis)
                                                                     Nonverbal communication is a type or subset of                Students to research, outline, and present
                                                                      communication such as facial expressions, gestures,            an article from Entrepreneur Magazine that
                                                                      posture, eye contact, personal space, and clothing             relates to chapter concepts. (Application,
                                                                      choices. Verbal communication includes speaking,               Comprehension, Analysis, Evaluation,
                                                                      listening, writing, and negotiating.                           Synthesis)
                                                                     Conceptual skills enable a manager to understand              Students to research employment
                                                                      concepts, ideas, and principals. This allows the               agencies, temporary agencies, and staffing
                                                                      manager to appreciate how day-to-day decisions affect          agencies to determine how a business
                                                                      a business’s future and how to make big decisions.             owner can benefit from using them. Find
                                                                                                                                     out the services provided by each along
                                                                                                                                     with fees or costs involved. (Analysis)
                                                                                                                                    Students will utilize Entrepreneurial
                                                                                                                                     Simulation entitled “Webworks”. (Synthesis)

                                                                                                   55
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Entrepreneur as a Successful Manager
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 12: The student will be able to understand that to be successful in a business, an entrepreneur
                                                                  must perform management functions and establish a positive working environment.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                  Students will continue to create and
                                                                                                                                   develop a business plan of their selected
                                                                                                                                   entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                  Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 eFlashcards
                                                                                                                                       o Software Application Activity
                                                                                                                                                 Preparing and Planning to
                                                                                                                                                     Manage Word Application
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                  Chapter 14 Assessments (Evaluation,
                                                                                                                                   Synthesis)




                                                                                                 56
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Entrepreneur as a Successful Manager
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 12: The student will be able to understand that to be successful in a business, an entrepreneur
                                                                  must perform management functions and establish a positive working environment.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.
                                                                                                                               

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 57
                                Curriculum Management System         Big Idea: Business Management
                                Subject/Grade Level:
                                                                     Topic: Managing Purchasing and Inventory
                                10-12 / Entrepreneurship
                                                                     Overarching Goals:
Suggested days of Instruction




                                                                     (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                          and form for different audiences and purposes.
                                                                     (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                          meaningful problems.
                                                                     (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                     Goal 13: The student will be able to understand that businesses need to acquire inventory at the best
                                                                     possible price to keep costs down for consumers which will ultimately result in larger profits.
                                Objectives / Cluster Concepts /      Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators       Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                13.1. Describe the importance        Essential Questions:                                        NOTE: The assessment models provided in this
                                      of planning purchases.                                                                     document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                13.2. Identify factors that affect      Is it better to buy from one vendor or several?         it must be of equal or better quality and at the
                                      purchasing.                       How do you use stock turnover rate to determine the     same or higher cognitive levels (as noted in
                                                                         success you have had in managing your inventory?        parentheses).
                                13.3. Explain inventory
                                      procedures used by small          How can you use industry averages to determine how      Depending upon the needs of the class, the
                                                                         successful you have been in managing your inventory?    assessment questions may be answered in the
                                      businesses.                                                                                form of essays, quizzes, mobiles, PowerPoint,
                                                                        As your business grows, what inventory control system
                                13.4. Explain the importannce            will be most useful?                                    oral reports, booklets, or other formats of
                                      and types of inventory                                                                     measurement used by the teacher.
                                      control.

                                                                                                                                 Glencoe Entrepreneurship & Small Business
                                                                                                                                 Management Text
                                                                                                                                 Text, Computers, Printers, Internet Access, Network
                                                                                                                                 Access to student folders, Printers, Destination
                                                                                                                                 monitor.

                                                                                                                                 Learning Activities:
                                                                                                                                       Class discussion:
                                                                                                                                            o Section 15 –Ask the students to
                                                                                                                                                think about their favorite restaurant.
                                                                                                                                                Create two lists: one of all the items

                                                                                                        58
                                Curriculum Management System       Big Idea: Business Management
                                Subject/Grade Level:
                                                                   Topic: Managing Purchasing and Inventory
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 13: The student will be able to understand that businesses need to acquire inventory at the best
                                                                   possible price to keep costs down for consumers which will ultimately result in larger profits.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                13.5. CPI’s – 8.1.A.2, 8;          Enduring Understandings:                                                      on the restaurants menu (inventory)
                                                                                                                                                 and one of the products the
                                      8.1.B.3, 7; 8.2.B.1, 2;      Students will understand that:
                                                                                                                                                 restaurant purchases but does not
                                      8.2.C.3; 9.1.A.1; 9.2.A.2,                                                                                 sell (supplies and equipment). Use
                                      5; 9.2.B.1-3; 9.2.D.1-4         Buying from one vendor may result in special                              these concepts to understand
                                                                       treatment, including discounts, if something goes                         inventory. (Knowledge)
                                                                       wrong with the relationship, the business becomes                Read Chapter 15 – Managing Purchasing
                                                                       vulnerable. It’s better to buy from several vendors.              and Inventory. (Knowledge,
                                                                      Stock turnover rate for your business can be compared             Comprehension)
                                                                       to the average inventory turnover rate for the specific          Students to record terms in Vocabulary
                                                                       industry.                                                         Journal. (Knowledge, Comprehension)
                                                                      If you’re far ahead of the industry average, your prices         Cooperative group discussion of material
                                                                       may be too low or your not meeting the customers                  covered along with completing After You
                                                                       needs because you run out of inventory. If you lag                Read Section Review (Critical Thinking &
                                                                       behind the average, your inventory may be tied up in              Role Play Activities). (Analysis, Evaluation,
                                                                       slow-moving merchandise or material.                              Synthesis)
                                                                                                                                        Students to research, outline, and present
                                                                                                                                         an article from Entrepreneur Magazine that
                                                                                                                                         relates to chapter concepts. (Application,
                                                                                                                                         Comprehension, Analysis, Evaluation,
                                                                                                                                         Synthesis)
                                                                                                                                        Students to select a restaurant and
                                                                                                                                         interview the owner to identify the specific
                                                                                                                                         inventory method used by that business.
                                                                                                                                         Discuss the advantages and disadvantages
                                                                                                                                         of their system. (Analysis)

                                                                                                      59
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Managing Purchasing and Inventory
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 13: The student will be able to understand that businesses need to acquire inventory at the best
                                                                  possible price to keep costs down for consumers which will ultimately result in larger profits.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                  Students will utilize Entrepreneurial
                                                                                                                                   Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                  Students will continue to create and
                                                                                                                                   develop a business plan of their selected
                                                                                                                                   entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                  Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 Drag and Drop
                                                                                                                                       o Software Application Activity
                                                                                                                                                 Managing Purchasing and
                                                                                                                                                     Inventory Spreadsheet
                                                                                                                                                     Application.
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                  Chapter 15 Assessments (Evaluation,
                                                                                                                                   Synthesis)

                                                                                                 60
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Managing Purchasing and Inventory
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 13: The student will be able to understand that businesses need to acquire inventory at the best
                                                                  possible price to keep costs down for consumers which will ultimately result in larger profits.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 61
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Production Management and Distribution
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 14: The student will learn that entrepreneurs need to be resourceful when developing new
                                                                  products and bringing them to market.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                14.1. Discuss how                 Essential Questions:                                            NOTE: The assessment models provided in this
                                      entrepreneurs develop                                                                       document are suggestions for the teacher. If the
                                                                                                                                  teacher chooses to develop his/her own model,
                                      new products.                  Why is it essential to involve potential customers in the   it must be of equal or better quality and at the
                                14.2. Explain the product             design and prototype process of a product?                  same or higher cognitive levels (as noted in
                                      development process.           When and how would Gantt charts or PERT diagrams            parentheses).
                                                                      be useful in your selected business?                        Depending upon the needs of the class, the
                                14.3. Explain what is involved
                                                                     Why is quality control important?                           assessment questions may be answered in the
                                      in production                                                                               form of essays, quizzes, mobiles, PowerPoint,
                                                                     How does the increased or decreased productivity of
                                      management.                     individual companies affect the economy?                    oral reports, booklets, or other formats of
                                14.4. Describe the activities                                                                     measurement used by the teacher.
                                                                     What are the critical issues in the development of new
                                      that are part of                products?
                                      distribution management.                                                                    Glencoe Entrepreneurship & Small Business
                                                                                                                                  Management Text
                                                                                                                                  Text, Computers, Printers, Internet Access, Network
                                                                                                                                  Access to student folders, Printers, Destination
                                                                                                                                  monitor.

                                                                                                                                  Learning Activities:
                                                                                                                                        Class discussion:
                                                                                                                                             o Section 16 –Generate a discussion
                                                                                                                                                 of what quality means. Determine
                                                                                                                                                 the quality they expect from a
                                                                                                                                                 doctor, mechanic, cafeteria
                                                                                                                                                 manager. (Knowledge)
                                                                                                     62
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Production Management and Distribution
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 14: The student will learn that entrepreneurs need to be resourceful when developing new
                                                                  products and bringing them to market.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                         Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                14.5. CPI’s – 8.1.A.5, 6, 9;      Enduring Understandings:                                            Read Chapter 16 – Product Management
                                      8.1.B.6, 7; 8.2.B.1-3;      Students will understand that:                                       Distribution. (Knowledge, Comprehension)
                                      8.2.C.1-3; 9.1.B.5                                                                              Students to record terms in Vocabulary
                                                                                                                                       Journal. (Knowledge, Comprehension)
                                      9.2.A.2, 5; 9.2.B.1-3;         When entrepreneurs design a new product its
                                      9.2.D.1                         important that they share prototypes with potential             Cooperative group discussion of material
                                                                      customers so they can identify the benefits and                  covered along with completing After You
                                                                      features that are desired.                                       Read Section Review (Critical Thinking &
                                                                                                                                       Role Play Activities). (Analysis, Evaluation,
                                                                     Gantt charts help keep track of tasks, tracking actual
                                                                                                                                       Synthesis)
                                                                      progress against planned activities. PERT Diagrams
                                                                      are schedules that are useful for more complex                  Students to research, outline, and present
                                                                      projects.                                                        an article from Entrepreneur Magazine that
                                                                                                                                       relates to chapter concepts. (Application,
                                                                     Quality control is important to customers who want
                                                                                                                                       Comprehension, Analysis, Evaluation,
                                                                      quality products. It also helps so company’s don’t have
                                                                                                                                       Synthesis)
                                                                      to recall products which will ultimately save money.
                                                                                                                                      Students to research the product
                                                                     The productivity of individual companies affects the
                                                                                                                                       development of a popular product.
                                                                      economy by adding or removing jobs from a local area,
                                                                                                                                       (Analysis)
                                                                      thereby adding or taking away from sales revenues in
                                                                      the community, taxes, and the overall standard of               Students will utilize Entrepreneurial
                                                                      living.                                                          Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                      Students will continue to create and
                                                                                                                                       develop a business plan of their selected
                                                                                                                                       entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                      Students to utilize Glencoe interactive
                                                                                                                                       website to reinforce material learned.
                                                                                                                                       (Knowledge, Application, Comprehension,
                                                                                                                                       Analysis, Evaluation, Synthesis)
                                                                                                    63
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Production Management and Distribution
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 14: The student will learn that entrepreneurs need to be resourceful when developing new
                                                                  products and bringing them to market.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                       o   Practice Test
                                                                                                                                       o   Interactive Tutor
                                                                                                                                                Crossword Puzzle
                                                                                                                                       o   Software Application Activity
                                                                                                                                                Production Management
                                                                                                                                                    and Distribution
                                                                                                                                                    PowerPoint.
                                                                                                                                       o   Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                Chapter 16 Assessments (Evaluation,
                                                                                                                                 Synthesis)
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.




                                                                                                 64
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Production Management and Distribution
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 14: The student will learn that entrepreneurs need to be resourceful when developing new
                                                                  products and bringing them to market.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 65
                                Curriculum Management System       Big Idea: Business Management
                                Subject/Grade Level:
                                                                   Topic: Managing Operations and Human Resources
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 15: The student will learn that managing business operations and human resources will lead to a
                                                                   successful business practice.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
      11                        15.1. Explain the significance     Essential Questions:                                           NOTE: The assessment models provided in this
                                      of operational plans.                                                                       document are suggestions for the teacher. If the
                                                                                                                                  teacher chooses to develop his/her own model,
                                15.2. Describe the purpose of         What policies should every business have?                  it must be of equal or better quality and at the
                                      operating policies, rules,      What factors will help to decide whether to offer credit   same or higher cognitive levels (as noted in
                                      and regulations.                 to your customers?                                         parentheses).
                                15.3. Explain the staffing            What is the best way to get information to prospective     Depending upon the needs of the class, the
                                                                       employees about job openings you have available?           assessment questions may be answered in the
                                      process.                                                                                    form of essays, quizzes, mobiles, PowerPoint,
                                                                      How does the structure of your organizational chart
                                15.4. Determine the need for           help you delegate responsibility?                          oral reports, booklets, or other formats of
                                      additional policies.                                                                        measurement used by the teacher.
                                                                      When would “money back guarantee, no questions
                                15.5. Identify the components          asked” be a good policy?
                                      of human resource               How can business owners benefit by hiring employees        Glencoe Entrepreneurship & Small Business
                                                                       who belong to labor unions?                                Management Text
                                      management.
                                                                                                                                  Text, Computers, Printers, Internet Access, Network
                                15.6. Explain how managers            Would you provide employee training that was
                                                                                                                                  Access to student folders, Printers, Destination
                                                                       worthwhile but not cost effective?
                                      influence motivation.                                                                       monitor.
                                                                      Are most employees like those described by Theory X
                                15.7. Describe ways to                 or Theory Y?
                                      maximize employee                                                                           Learning Activities:
                                                                      What do you think motivates employees the most?
                                      performance.                                                                                      Class discussion:
                                                                      When you delegate responsibility to an employee, who
                                15.8. Explain the importance of        has the final responsibility?                                         o Section 17 –Brainstorm operating
                                      delegation.                                                                                                policies and rules for a new
                                                                                                                                                 business. Organize the list into the
                                15.9. Explain how to assess                                                                                      following categories: Hours of
                                      motivational techniques                                                                                    Operation, Credit Policies,
                                                                                                                                                 Return/Rework Policies, Delivery
                                                                                                      66
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Managing Operations and Human Resources
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 15: The student will learn that managing business operations and human resources will lead to a
                                                                  successful business practice.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                     used to increase             Enduring Understandings:                                                       Policies, Customer Service
                                     performance levels.                                                                                         Policies, Employee and Customer
                                                                  Students will understand that:
                                                                                                                                                 Safety Policies. (Knowledge)
                                                                                                                                        Read Chapter 17 & 18 – Managing
                                                                     Businesses should have policies dealing with health                Operations and Staffing; Managing Human
                                                                      and safety, fundamental fairness, and customer                     Resources. (Knowledge, Comprehension)
                                                                      relations. Ultimately policies depend on a particular
                                                                                                                                        Students to record terms in Vocabulary
                                                                      business.
                                                                                                                                         Journal. (Knowledge, Comprehension)
                                                                     Offering credit depends on the products a business
                                                                                                                                        Cooperative group discussion of material
                                                                      sells. A no-credit policy suits a business that sells low
                                                                                                                                         covered along with completing After You
                                                                      priced items and consumable goods. Big ticket items
                                                                                                                                         Read Section Review (Critical Thinking &
                                                                      might require a business to offer credit.
                                                                                                                                         Role Play Activities). (Analysis, Evaluation,
                                                                     The structure of the organization should indicate how              Synthesis)
                                                                      all jobs are related, allowing you to consider the best
                                                                                                                                        Students to research, outline, and present
                                                                      way to delegate responsibility.
                                                                                                                                         an article from Entrepreneur Magazine that
                                                                     Training for improving customer relations may not                  relates to chapter concepts. (Application,
                                                                      increase sales immediately but will improve customer               Comprehension, Analysis, Evaluation,
                                                                      satisfaction.                                                      Synthesis)
                                                                                                                                        Invite a person from a local department
                                                                                                                                         store to discuss credit cards and finance
                                                                                                                                         charges. (Analysis)
                                                                                                                                        Visit local businesses in the community to
                                                                                                                                         learn about employee training and
                                                                                                                                         development programs. (Analysis)
                                                                                                                                        Students will utilize Entrepreneurial
                                                                                                                                         Simulation entitled “Webworks”. (Synthesis)
                                                                                                      67
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Managing Operations and Human Resources
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 15: The student will learn that managing business operations and human resources will lead to a
                                                                  successful business practice.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                15.10. CPI’s – 8.1.A.5, 6, 9;                                                                     Students will continue to create and
                                      8.2.C.1-3; 9.1.A.1-5;                                                                        develop a business plan of their selected
                                                                                                                                   entity. (Analysis, Evaluation, Synthesis)
                                      9.1.B.1-5; 9.2.A.2;
                                      9.2.B.1-3; 9.2.C.1-2;                                                                       Students to utilize Glencoe interactive
                                                                                                                                   website to reinforce material learned.
                                      9.2.D.-4                                                                                     (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                       o Practice Test
                                                                                                                                       o Interactive Tutor
                                                                                                                                                 eFlashcards
                                                                                                                                                 Drag and Drop
                                                                                                                                       o Software Application Activity
                                                                                                                                                 Managing Operations Word
                                                                                                                                                     Project.
                                                                                                                                                 Managing Human
                                                                                                                                                     Resources PowerPoint
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                  Chapter 17 & 18 Assessments (Evaluation,
                                                                                                                                   Synthesis)

                                                                                                 68
                                Curriculum Management System      Big Idea: Business Management
                                Subject/Grade Level:
                                                                  Topic: Managing Operations and Human Resources
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 15: The student will learn that managing business operations and human resources will lead to a
                                                                  successful business practice.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 69
                                Curriculum Management System       Big Idea: Financial Management
                                Subject/Grade Level:
                                                                   Topic: Business Financing Incorporating Accounting and Financial Reporting
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 16: The student will learn that starting a business requires personal investment. Financial record
                                                                   keeping must be kept accurate to ensure a successful business.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               8                16.1. Describe the resources       Essential Questions:                                           NOTE: The assessment models provided in this
                                      available to entreprenurs                                                                   document are suggestions for the teacher. If the
                                                                                                                                  teacher chooses to develop his/her own model,
                                      to start their own              How might you use bootstrapping to help your new           it must be of equal or better quality and at the
                                      business.                        business get off the ground?                               same or higher cognitive levels (as noted in
                                16.2. Compare and contrast            If you wanted to retain as much control of your            parentheses).
                                                                       business as possible, what sources of financing would      Depending upon the needs of the class, the
                                      sources of financing for         you consider?
                                      start-up ventures.                                                                          assessment questions may be answered in the
                                                                      What advantages does equity financing have over debt       form of essays, quizzes, mobiles, PowerPoint,
                                16.3. Describe the importance          financing?                                                 oral reports, booklets, or other formats of
                                      of financial planning.          How would you develop a financial plan for the first ten   measurement used by the teacher.
                                16.4. Describe the information         years of your business?
                                      needed to obtain                In what circumstances would an entrepreneur want to        Glencoe Entrepreneurship & Small Business
                                      financing.                       give equity (instead of salary) to an employee?            Management Text

                                16.5. Explain the types of            What would happen if a large corporation did not           Text, Computers, Printers, Internet Access, Network
                                                                       prepare financial statements?                              Access to student folders, Printers, Destination
                                      growth financing                                                                            monitor.
                                                                      What factors might cause a small business owner to
                                      available to                     neglect to keep accounting records up to date?
                                      entrepreneurs.                                                                              Learning Activities:
                                16.6. Describe how to calculate                                                                         Class discussion:
                                      start-up capital                                                                                       o Section 19 – Students are to
                                      requirements.                                                                                              assume that they lack the capital to
                                16.7. Explain the important role                                                                                 start up their enterprise. Discuss
                                                                                                                                                 how they will get the necessary
                                      accounting plays in                                                                                        funds and list possible sources.
                                                                                                     70
                                Curriculum Management System      Big Idea: Financial Management
                                Subject/Grade Level:
                                                                  Topic: Business Financing Incorporating Accounting and Financial Reporting
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 16: The student will learn that starting a business requires personal investment. Financial record
                                                                  keeping must be kept accurate to ensure a successful business.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                         Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                      business.                   Enduring Understandings:                                                     (Knowledge)
                                16.8. Explain the accounting      Students will understand that:                                           o   Section 20 – Discuss with the
                                                                                                                                               students what kind of financial
                                      system for a small                                                                                       record keeping they do for
                                      business.                      Bootstrapping techniques would include hiring as few                     themselves. Inform students that
                                16.9. Describe the importance         employees as possible, leasing equipment, and being                      this experience will help them once
                                                                      creative on a limited budget.                                            they are in business.
                                      of daily sales and cash
                                      receipts reports.              To retain business control self-funding or loan options         Read Chapter 19 & 20 – Financing Your
                                                                      would be explored so ownership would not have to be              Business, Accounting and Financial
                                16.10. Describe the items of          jeopardized.                                                     Reporting. (Knowledge, Comprehension)
                                      information included on        Giving employee equity is an option if the company is           Students to record terms in Vocabulary
                                      each financial statement.       having a cash flow problem.                                      Journal. (Knowledge, Comprehension)
                                16.11. Identify ongoing              An owner may be too busy to keep up on accounting               Cooperative group discussion of material
                                      accounting activities.          functions or not have the skills to properly run a               covered along with completing After You
                                                                      business.                                                        Read Section Review (Critical Thinking &
                                16.12. Explain how technology
                                                                     Computerized accounting provides speed and                       Role Play Activities). (Analysis, Evaluation,
                                      helps business owners           accuracy in maintaining financial records. The                   Synthesis)
                                      with all the accounting         computer does most of the accounting functions,                 Students to research, outline, and present
                                      functions.                      freeing up the business owner’s time to handle other             an article from Entrepreneur Magazine that
                                                                      responsibilities.                                                relates to chapter concepts. (Application,
                                16.13. Describe the purpose of
                                      comparative financial          Business owners need accountants to analyze financial            Comprehension, Analysis, Evaluation,
                                                                      information and to make recommendations for                      Synthesis)
                                      statements.                     improving business operations.                                  Have students create a visual presentation
                                16.14. Describe how different                                                                          that compares and evaluates banking
                                      ratios are calculated.                                                                           services and describe how to manage a
                                                                                                                                       checking and savings account.. (Analysis)
                                16.15. Explain why financial
                                                                                                    71
                                Curriculum Management System         Big Idea: Financial Management
                                Subject/Grade Level:
                                                                     Topic: Business Financing Incorporating Accounting and Financial Reporting
                                10-12 / Entrepreneurship
                                                                     Overarching Goals:
Suggested days of Instruction




                                                                     (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                          and form for different audiences and purposes.
                                                                     (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                          meaningful problems.
                                                                     (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                     Goal 16: The student will learn that starting a business requires personal investment. Financial record
                                                                     keeping must be kept accurate to ensure a successful business.
                                Objectives / Cluster Concepts /      Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators       Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                      statements are essential                                                                       Invite an accounting professional into the
                                      for decision making.                                                                            class to conduct a seminar on accounting
                                                                                                                                      basics.. (Analysis)
                                16.16. Describe why evaluating
                                      profit potential is a useful                                                                   Students will utilize Entrepreneurial
                                                                                                                                      Simulation entitled “Webworks”. (Synthesis)
                                      technique to plan for
                                      profits.                                                                                       Students will continue to create and
                                                                                                                                      develop a business plan of their selected
                                16.17. Describe ways to                                                                               entity. (Analysis, Evaluation, Synthesis)
                                      manage cash flow.                                                                              Students to utilize Glencoe interactive
                                16.18. Explain the importance                                                                         website to reinforce material learned.
                                                                                                                                      (Knowledge, Application, Comprehension,
                                      of controlling capital
                                                                                                                                      Analysis, Evaluation, Synthesis)
                                      expenditures.
                                                                                                                                          o Practice Test
                                16.19. Describe ways to control                                                                           o Interactive Tutor
                                      your taxes.                                                                                                   Crossword Puzzle
                                16.20. Describe how you can                                                                                         eFalshcards
                                      manage credit offered to                                                                            o Software Application Activity
                                      customers.                                                                                                    Financing Your Business
                                                                                                                                                        Spreadsheet
                                                                                                                                                    Accounting and Financial
                                                                                                                                                        Reporting Spreadsheet
                                                                                                                                          o Business Math Self Assessment
                                                                                                                                     Students will have the opportunity to utilize
                                                                                                                                      classroom concepts & apply them towards

                                                                                                    72
                                Curriculum Management System      Big Idea: Financial Management
                                Subject/Grade Level:
                                                                  Topic: Business Financing Incorporating Accounting and Financial Reporting
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 16: The student will learn that starting a business requires personal investment. Financial record
                                                                  keeping must be kept accurate to ensure a successful business.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                16.21. CPI’s – 8.1.A.3;                                                                            the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                      8.1.B.1-4, 11, 12;                                                                           Evaluation, Synthesis)
                                      8.2.A.1-3; 9.1.A.1-5;                                                                     Chapter 19 & 20 Assessments (Evaluation,
                                      9.1.B.1-5; 9.2.A.2;                                                                        Synthesis)
                                      9.2.B.1-3; 9.2.C.1-2;                                                                Assessment Models:
                                      9.2.E.1-8                                                                                   Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.

                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 73
                                Curriculum Management System       Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                   Topic: Risk Management
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 17: The student will learn that risk management and strategic planning will increase a business’
                                                                   future success.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                 Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                              Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                17.1. Explain why risk is          Essential Questions:                                          NOTE: The assessment models provided in this
                                      inevitable.                                                                                document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                17.2. Describe speculative risk.      What is the difference between credit card theft and      it must be of equal or better quality and at the
                                                                       writing bad checks? How can a store owner deal with       same or higher cognitive levels (as noted in
                                17.3. Describe three categories        them?                                                     parentheses).
                                      of pure risk.                   Does insurance eliminate risk?                            Depending upon the needs of the class, the
                                17.4. List the four risk              How can risk be transferred, other than to an insurance   assessment questions may be answered in the
                                      management strategies.           company?                                                  form of essays, quizzes, mobiles, PowerPoint,
                                17.5. Describe the steps                                                                         oral reports, booklets, or other formats of
                                                                                                                                 measurement used by the teacher.
                                      involved is selecting an
                                      insurance agent.
                                                                                                                                 Glencoe Entrepreneurship & Small Business
                                17.6. Discuss the procedures                                                                     Management Text
                                      for deciding on security                                                                   Text, Computers, Printers, Internet Access, Network
                                      measures.                                                                                  Access to student folders, Printers, Destination
                                17.7. Develop emergency                                                                          monitor.
                                      response plans for
                                      potential crises.                                                                          Learning Activities:
                                                                                                                                       Class discussion:
                                                                                                                                            o Section 22 – Ask students to define
                                                                                                                                                the term risk. After the class agrees
                                                                                                                                                on a definition, have them create a
                                                                                                                                                list of risks they face in their lives.
                                                                                                                                                Next, have the students brainstorm
                                                                                                     74
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Risk Management
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 17: The student will learn that risk management and strategic planning will increase a business’
                                                                  future success.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                17.8. CPI’s – 8.1.A.1, 5, 6;      Enduring Understandings:                                                        the risks a business faces.
                                                                                                                                                  (Knowledge)
                                      8.1.B.1-4, 11, 12;          Students will understand that:
                                                                                                                                         Read Chapter 22 – Risk Management.
                                      8.2.A.1-3; 9.1.A.1, 3;                                                                              (Knowledge, Comprehension)
                                      9.1.B.1-5; 9.1.C.2;            Stolen credit cards may be used to run up large bills.
                                                                                                                                         Students to record terms in Vocabulary
                                      9.2.A.2; 9.2.B.1-3;             When customers write bad checks, they don’t have
                                                                                                                                          Journal. (Knowledge, Comprehension)
                                      9.2.C.1                         sufficient funds in their account to pay for the products.
                                                                      A store owner can use an electronic credit authorizer to           Cooperative group discussion of material
                                                                      verify whether a credit card is good.                               covered along with completing After You
                                                                                                                                          Read Section Review (Critical Thinking &
                                                                     Insurance does not eliminate risk; it transfers the risk.
                                                                                                                                          Role Play Activities). (Analysis, Evaluation,
                                                                      The risk is still there, and the business is responsible
                                                                                                                                          Synthesis)
                                                                      for some of it.
                                                                                                                                         Students to research, outline, and present
                                                                     No matter how many preventative measures are put in
                                                                                                                                          an article from Entrepreneur Magazine that
                                                                      place, it is impossible to totally protect a business from
                                                                                                                                          relates to chapter concepts. (Application,
                                                                      risk.
                                                                                                                                          Comprehension, Analysis, Evaluation,
                                                                                                                                          Synthesis)
                                                                                                                                         Students will create a brochure for small
                                                                                                                                          business owners explaining the types of
                                                                                                                                          insurance businesses can purchase to
                                                                                                                                          reduce their risk. (Analysis)
                                                                                                                                         Students will utilize Entrepreneurial
                                                                                                                                          Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                         Students will continue to create and
                                                                                                                                          develop a business plan of their selected
                                                                                                                                          entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                         Students to utilize Glencoe interactive
                                                                                                      75
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Risk Management
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 17: The student will learn that risk management and strategic planning will increase a business’
                                                                  future success.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                   website to reinforce material learned.
                                                                                                                                   (Knowledge, Application, Comprehension,
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                      o Practice Test
                                                                                                                                      o Interactive Tutor
                                                                                                                                                 Crossword Puzzle
                                                                                                                                      o Software Application Activity
                                                                                                                                                 Risk Management
                                                                                                                                                    PowerPoint
                                                                                                                                      o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                Chapter 22 Assessments (Evaluation,
                                                                                                                                 Synthesis)
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.



                                                                                                 76
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Risk Management
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 17: The student will learn that risk management and strategic planning will increase a business’
                                                                  future success.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 77
                                Curriculum Management System        Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                    Topic: Making Your Business Grow
                                10-12 / Entrepreneurship
                                                                    Overarching Goals:
Suggested days of Instruction




                                                                    (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                         and form for different audiences and purposes.
                                                                    (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                         meaningful problems.
                                                                    (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                    Goal 18:   The student will learn that growing a business requires research and planning.

                                Objectives / Cluster Concepts /     Essential Questions, Enduring Understandings,                Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators      Sample Conceptual Understandings                             Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                18.1. Evaluate the three            Essential Questions:                                         NOTE: The assessment models provided in this
                                      primary methods for                                                                        document are suggestions for the teacher. If the
                                                                                                                                 teacher chooses to develop his/her own model,
                                      growing your business.           Your product, a new kind of cereal, seems to have        it must be of equal or better quality and at the
                                18.2. Describe intensive growth         reached a plateau in the growth of market share. Which   same or higher cognitive levels (as noted in
                                                                        growth strategies could you use to increase its sales?   parentheses).
                                      strategies that can be used
                                                                       What problems are associated with conglomerate           Depending upon the needs of the class, the
                                      to take advantage of              diversification?
                                      opportunities within a                                                                     assessment questions may be answered in the
                                                                       What steps would you take to expand a business           form of essays, quizzes, mobiles, PowerPoint,
                                      current market.                   internationally?                                         oral reports, booklets, or other formats of
                                18.3. Discuss integrative              What are the advantages of a private placement over      measurement used by the teacher.
                                      growth strategies that can        public offering for a growing business in need of
                                      be used to expand a               expansion financing?                                     Glencoe Entrepreneurship & Small Business
                                      business within its              What are the three factors that affect growth?           Management Text
                                      industry.                                                                                  Text, Computers, Printers, Internet Access, Network
                                                                                                                                 Access to student folders, Printers, Destination
                                18.4. Explain diversification
                                                                                                                                 monitor.
                                      growth strategies that can
                                      be used to take advantage
                                                                                                                                 Learning Activities:
                                      of business opportunities
                                      outside a business’market                                                                        Class discussion:
                                      or industry.                                                                                          o Section 23 – Identify a diversified
                                                                                                                                                company such as General Mills.
                                18.5. Describe the challenges                                                                                   Ask students to name all the
                                      that come with growth.                                                                                    products that this company offers to
                                                                                                                                                its customers. Discuss why this
                                                                                                      78
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Making Your Business Grow
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 18:   The student will learn that growing a business requires research and planning.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                   Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                18.6. Explain what it takes to    Enduring Understandings:                                                       company sells so many products.
                                                                                                                                                 (Knowledge)
                                      acquire growth capital.     Students will understand that:
                                                                                                                                        Read Chapter 23 – Making Your Business
                                18.7. Discuss the types of                                                                               Grow. (Knowledge, Comprehension)
                                      growth funding.                When a product reaches a plateau in the growth of
                                                                                                                                        Students to record terms in Vocabulary
                                                                      market share the business can then use market
                                                                                                                                         Journal. (Knowledge, Comprehension)
                                                                      development to seek out customers in new geographic
                                                                      regions.                                                          Cooperative group discussion of material
                                                                                                                                         covered along with completing After You
                                                                     Diversification can be profitable, but it also can be
                                                                                                                                         Read Section Review (Critical Thinking &
                                                                      distracting, particularly at the start up or in the early
                                                                                                                                         Role Play Activities). (Analysis, Evaluation,
                                                                      years of a company. It pulls the entrepreneur from the
                                                                                                                                         Synthesis)
                                                                      core business. The business needs to be under control
                                                                      (profitable, generating a positive cash flow) before              Students to research, outline, and present
                                                                      diversification is considered.                                     an article from Entrepreneur Magazine that
                                                                                                                                         relates to chapter concepts. (Application,
                                                                     A private placement is easier and less expensive than
                                                                                                                                         Comprehension, Analysis, Evaluation,
                                                                      a public offering, and it is not subject to many of the
                                                                                                                                         Synthesis)
                                                                      regulations that apply to public companies.
                                                                                                                                        Students will create a chart showing the
                                                                                                                                         advantages and disadvantages of growing
                                                                                                                                         a business. (Analysis)
                                                                                                                                        Students will utilize Entrepreneurial
                                                                                                                                         Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                        Students will continue to create and
                                                                                                                                         develop a business plan of their selected
                                                                                                                                         entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                        Students to utilize Glencoe interactive
                                                                                                                                         website to reinforce material learned.
                                                                                                     79
                                Curriculum Management System       Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                   Topic: Making Your Business Grow
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 18:   The student will learn that growing a business requires research and planning.

                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                     Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                18.8. CPI’s – 8.1.A.1, 2, 6;                                                                        (Knowledge, Application, Comprehension,
                                                                                                                                    Analysis, Evaluation, Synthesis)
                                      8.2.A.1-3; 8.2.B.1-3;
                                                                                                                                       o Practice Test
                                      9.1.A.1-5; 9.1.B.1-5;
                                                                                                                                       o Interactive Tutor
                                      9.1.C.2; 9.2.A.1, 2, 4, 5;
                                      9.2.B.1-3; 9.2.C.1;                                                                                        eFlashcards
                                      9.2.D.1-4                                                                                        o Software Application Activity
                                                                                                                                                 Making Your Business
                                                                                                                                                    Grow Word Processing
                                                                                                                                       o Business Math Self Assessment
                                                                                                                                   Students will have the opportunity to utilize
                                                                                                                                    classroom concepts & apply them towards
                                                                                                                                    the operation of the Falcon Zone School
                                                                                                                                    Store. (Knowledge, Application, Analysis,
                                                                                                                                    Evaluation, Synthesis)
                                                                                                                                 Chapter 23 Assessments (Evaluation,
                                                                                                                                  Synthesis)
                                                                                                                            Assessment Models:
                                                                                                                                   Students will be assessed through a
                                                                                                                                    combination of written homework
                                                                                                                                    assignments, class work, cooperative group
                                                                                                                                    assignments, presentations, quizzes and
                                                                                                                                    tests.




                                                                                                   80
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Making Your Business Grow
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 18:   The student will learn that growing a business requires research and planning.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                  81
                                Curriculum Management System       Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                   Topic: Social and Ethical Responsibility
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 19: The student will learn that ethics help people decide how to act in situations where moral
                                                                   issues are involved, setting standards for moral behavior.
                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                           Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               3                19.1. Explain the relationship     Essential Questions:                                           NOTE: The assessment models provided in this
                                      between entrepreneurs                                                                       document are suggestions for the teacher. If the
                                                                                                                                  teacher chooses to develop his/her own model,
                                      and social responsibility.      What is the difference between social responsibility and   it must be of equal or better quality and at the
                                19.2. Discuss how                      ethical responsibility?                                    same or higher cognitive levels (as noted in
                                      entrepreneurs can               How do socially responsible firms improve quality of       parentheses).
                                                                       life?                                                      Depending upon the needs of the class, the
                                      contribute to their
                                      communities.                    What is the value of developing a written code of          assessment questions may be answered in the
                                                                       ethics?                                                    form of essays, quizzes, mobiles, PowerPoint,
                                19.3. Define ethics and ethical       Should American businesses pay or accept bribes            oral reports, booklets, or other formats of
                                      behavior.                        when operating in countries where bribes are the           measurement used by the teacher.
                                19.4. Explain how to develop a         norm?
                                      code of ethics.                 Is there ever a time when desperate measures are the       Glencoe Entrepreneurship & Small Business
                                                                       right thing to do; for example, when a business’s very     Management Text
                                19.5. List ethical problems that       survival is at stake?                                      Text, Computers, Printers, Internet Access, Network
                                      entrepreneurs face.
                                                                      Why is everyone’s code of ethics not the same?             Access to student folders, Printers, Destination
                                                                                                                                  monitor.

                                                                                                                                  Learning Activities:
                                                                                                                                        Class discussion:
                                                                                                                                             o Section 24 – Divide the class into
                                                                                                                                                 two groups for an informal debate
                                                                                                                                                 on the social responsibility of small
                                                                                                                                                 businesses. (Knowledge)

                                                                                                     82
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Social and Ethical Responsibility
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 19: The student will learn that ethics help people decide how to act in situations where moral
                                                                  issues are involved, setting standards for moral behavior.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                  Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                               Resources / Learning Activities /
                                (CPI's)                                                                                          Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                19.6. CPI’s – 8.1.A.1, 2, 6;      Enduring Understandings:                                             Read Chapter 24 – Social and Ethical
                                      8.2.A.1-3; 8.2.B.1;         Students will understand that:                                        Responsibility. (Knowledge,
                                                                                                                                        Comprehension)
                                      9.1.A.1-5; 9.1.C.2;
                                                                                                                                       Students to record terms in Vocabulary
                                      9.2.A.1, 2; 9.2.B.1-3;         Social responsibility includes ethical responsibility.
                                                                                                                                        Journal. (Knowledge, Comprehension)
                                      9.2.C.1;                        Ethical responsibility is a reflection of one’s value
                                                                      system. Social responsibility is one’s commitment to             Cooperative group discussion of material
                                                                      society to be ethical, fair, honest, and responsibility.          covered along with completing After You
                                                                                                                                        Read Section Review (Critical Thinking &
                                                                     A written code of ethics reduces the chances of
                                                                                                                                        Role Play Activities). (Analysis, Evaluation,
                                                                      unethical behavior because it provides a standard of
                                                                                                                                        Synthesis)
                                                                      conduct.
                                                                                                                                       Students to research, outline, and present
                                                                     Entrepreneurs should strive to be ethical in all
                                                                                                                                        an article from Entrepreneur Magazine that
                                                                      situations. When the welfare of employees or the
                                                                                                                                        relates to chapter concepts. (Application,
                                                                      survival of a business is at stake, entrepreneurs may
                                                                                                                                        Comprehension, Analysis, Evaluation,
                                                                      choose to do something they would not do under
                                                                                                                                        Synthesis)
                                                                      normal circumstances.
                                                                                                                                       Students will create a code of ethics for a
                                                                     Everyone’s code of ethics is different because
                                                                                                                                        specific business they are interested in
                                                                      everyone has a different value system.
                                                                                                                                        opening. (Analysis)
                                                                                                                                       Students will utilize Entrepreneurial
                                                                                                                                        Simulation entitled “Webworks”. (Synthesis)
                                                                                                                                       Students will continue to create and
                                                                                                                                        develop a business plan of their selected
                                                                                                                                        entity. (Analysis, Evaluation, Synthesis)
                                                                                                                                       Students to utilize Glencoe interactive
                                                                                                                                        website to reinforce material learned.
                                                                                                                                        (Knowledge, Application, Comprehension,
                                                                                                      83
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Social and Ethical Responsibility
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 19: The student will learn that ethics help people decide how to act in situations where moral
                                                                  issues are involved, setting standards for moral behavior.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                                   Analysis, Evaluation, Synthesis)
                                                                                                                                      o Practice Test
                                                                                                                                      o Interactive Tutor
                                                                                                                                                Drag and Drop
                                                                                                                                      o Software Application Activity
                                                                                                                                                Social and Ethical
                                                                                                                                                   Responsibility Word
                                                                                                                                                   Document
                                                                                                                                      o Business Math Self Assessment
                                                                                                                                  Students will have the opportunity to utilize
                                                                                                                                   classroom concepts & apply them towards
                                                                                                                                   the operation of the Falcon Zone School
                                                                                                                                   Store. (Knowledge, Application, Analysis,
                                                                                                                                   Evaluation, Synthesis)
                                                                                                                                Chapter 24 Assessments (Evaluation,
                                                                                                                                 Synthesis)
                                                                                                                           Assessment Models:
                                                                                                                                  Students will be assessed through a
                                                                                                                                   combination of written homework
                                                                                                                                   assignments, class work, cooperative group
                                                                                                                                   assignments, presentations, quizzes and
                                                                                                                                   tests.




                                                                                                 84
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Social and Ethical Responsibility
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 19: The student will learn that ethics help people decide how to act in situations where moral
                                                                  issues are involved, setting standards for moral behavior.
                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,            Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                         Resources / Learning Activities /
                                (CPI's)                                                                                    Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                                                                                                           Additional Resources:
                                                                                                                                  Entrepreneur Magazine
                                                                                                                                       o www.entrepreneur.com/
                                                                                                                                  Webworks Entrepreneurial Simulation
                                                                                                                                  Glencoe Interactive Website
                                                                                                                                      o http://highered.mcgraw-
                                                                                                                                          hill.com/sites/0078613035/
                                                                                                                                  Falcon Zone School Store




                                                                                                 85
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Identity Theft
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 20:   The student will learn how to deter, detect, and defend against identity theft.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,               Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                            Resources / Learning Activities /
                                (CPI's)                                                                                       Interdisciplinary Activities / Assessment Model
                                The student will be able to:
               4                20.1. Protect your social         Essential Questions:                                        NOTE: The assessment models provided in this
                                      security number.                                                                        document are suggestions for the teacher. If the
                                                                                                                              teacher chooses to develop his/her own model,
                                20.2. Treat your trash and mail      What is a credit freeze?                                it must be of equal or better quality and at the
                                      carefully.                     Who can access my credit report if I place a credit     same or higher cognitive levels (as noted in
                                                                      freeze?                                                 parentheses).
                                20.3. Be on guard when using
                                      the internet.                  What’s the difference between a credit freeze and a     Depending upon the needs of the class, the
                                                                      fraud alert?                                            assessment questions may be answered in the
                                20.4. Select intricate               What personal information should I monitor regularly?   form of essays, quizzes, mobiles, PowerPoint,
                                      passwords.                                                                              oral reports, booklets, or other formats of
                                                                     How do I get my free annual credit reports?             measurement used by the teacher.
                                20.5. Verify sources before          What is a fraud alert?
                                      sharing information.           How can businesses assist their customers when their    Federal Trade Commission – Fighting Back
                                20.6. Safeguard their purse and       identity is stolen?                                     Against Identity Theft.
                                      wallet.                        How can law enforcement assist victims of identity      http://www.ftc.gov/bcp/edu/microsites/idtheft/in
                                20.7. Store information in            theft?                                                  dex.html
                                      secure locations.
                                20.8. Identify the signs of                                                                   Learning Activities:
                                      identity theft.                                                                               Class discussion:
                                20.9. Find out how identity was                                                                          o Discuss identity theft and find out if
                                                                                                                                             students have a story to share
                                      stolen.                                                                                                regarding this topic. (Knowledge)
                                20.10. Get annual credit                                                                            Read the various links at this website that
                                      reports.                                                                                       pertain to identity theft personal/business.

                                                                                                    86
                                Curriculum Management System      Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                  Topic: Identity Theft
                                10-12 / Entrepreneurship
                                                                  Overarching Goals:
Suggested days of Instruction




                                                                  (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                       and form for different audiences and purposes.
                                                                  (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                       meaningful problems.
                                                                  (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                  Goal 20:   The student will learn how to deter, detect, and defend against identity theft.

                                Objectives / Cluster Concepts /   Essential Questions, Enduring Understandings,                    Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators    Sample Conceptual Understandings                                 Resources / Learning Activities /
                                (CPI's)                                                                                            Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                20.11. Using credit monitoring    Enduring Understandings:                                                (Knowledge, Comprehension)
                                      services.                   Students will understand that:                                         Students to record terms in Vocabulary
                                                                                                                                          Journal. (Knowledge, Comprehension)
                                20.12. Steps that should be
                                                                                                                                         Cooperative group discussion of material
                                      taken for a victum of          In many states consumers have the ability to freeze
                                                                                                                                          covered along with completing posted
                                      identity theft.                 their credit so they restrict access from potential
                                                                                                                                          information on the web site. (Critical
                                                                      creditors and third parties.
                                20.13. Understand the terms                                                                               Thinking & Role Play Activities). (Analysis,
                                                                     All companies that deal with a specific individual will             Evaluation, Synthesis)
                                      fraud alert and credit          still have access to their credit reports while there is a
                                      freeze.                                                                                            Students to research, outline, and present
                                                                      freeze.
                                                                                                                                          an article from Entrepreneur Magazine that
                                20.14. Notify authorities that       A fraud alert is another tool for people who’ve had                 relates to concepts. (Application,
                                      identity theft has              their ID stolen – or who suspect it may have been                   Comprehension, Analysis, Evaluation,
                                                                      stolen. With a fraud alert in place, businesses may still           Synthesis)
                                      occurred.
                                                                      check your credit report. Depending on whether you
                                                                                                                                         Students will create a PowerPoint on
                                                                      place an initial 90-day fraud alert or an extended fraud
                                                                                                                                          identity theft. (Analysis)
                                                                      alert, potential creditors must either contact you or use
                                                                      what the law refers to as “reasonable policies and                 Students will utilize Entrepreneurial
                                                                      procedures” to verify your identity before issuing credit           Simulation entitled “Webworks”. (Synthesis)
                                                                      in your name. However, the steps potential creditors               Students will complete business plan of
                                                                      take to verify your identity may not always alert them              their selected entity. (Analysis, Evaluation,
                                                                      that the applicant is not you.                                      Synthesis)
                                                                     A credit freeze, will prevent potential creditors and              Students will have the opportunity to utilize
                                                                      other third parties from accessing your credit report at            classroom concepts & apply them towards
                                                                      all, unless you lift the freeze or already have a                   the operation of the Falcon Zone School
                                                                      relationship with the company. Some consumers use                   Store. (Knowledge, Application, Analysis,
                                                                      credit freezes because they feel they give more                     Evaluation, Synthesis)
                                                                      protection. As with credit freezes, fraud alerts are
                                                                                                      87
                                Curriculum Management System       Big Idea: Business Expansion
                                Subject/Grade Level:
                                                                   Topic: Identity Theft
                                10-12 / Entrepreneurship
                                                                   Overarching Goals:
Suggested days of Instruction




                                                                   (1) Communicate entrepreneurial ideas in clear, concise, organized language that varies in content, format
                                                                        and form for different audiences and purposes.
                                                                   (2) Comprehend, understand, analyze, evaluate, critique, solve, and respond to a variety of real-life,
                                                                        meaningful problems.
                                                                   (3) Investigate, research, and synthesize various information from a variety of media sources.
                                                                   Goal 20:   The student will learn how to deter, detect, and defend against identity theft.

                                Objectives / Cluster Concepts /    Essential Questions, Enduring Understandings,                     Instructional Tools / Materials / Technology /
                                Cumulative Progress Indicators     Sample Conceptual Understandings                                  Resources / Learning Activities /
                                (CPI's)                                                                                              Interdisciplinary Activities / Assessment Model
                                The student will be able to:
                                20.15. CPI’s – 8.1.A.1, 2, 6;          mainly effective against new credit accounts being                 Identity Theft Assessment (Evaluation,
                                                                       opened in your name, but will likely not stop thieves               Synthesis)
                                      8.2.A.1-3; 8.2.B.1-3;            from using your existing accounts, or opening new
                                      9.1.A.1-5; 9.1.B.1-5;            accounts such as new telephone or wireless accounts,          Assessment Models:
                                      9.1.C.2; 9.2.A.1, 2, 4, 5;       where credit is often not checked. Also, only people                Students will be assessed through a
                                      9.2.B.1-3; 9.2.C.1;              who’ve had their ID stolen – or who suspect it may                   combination of written homework
                                                                       have been stolen, may place fraud alerts. In some                    assignments, class work, cooperative group
                                      9.2.D.1-4                                                                                             assignments, presentations, quizzes and
                                                                       states, anyone can place a credit freeze.
                                                                      Under the 2003 amendments to the Fair Credit                         tests.
                                                                       Reporting Act (PDF, 192 KB) (FCRA) section 609(e),
                                                                       identity theft victims are entitled to get from businesses    Additional Resources:
                                                                       a copy of the application or other business transaction             Entrepreneur Magazine
                                                                       records relating to their identity theft free of charge.
                                                                                                                                                o www.entrepreneur.com/
                                                                      Law enforcement will take a report and classify it under
                                                                       your jurisdiction's identity theft or fraud code. A police          Webworks Entrepreneurial Simulation
                                                                       report is critical in helping victims get rid of fraudulent         Falcon Zone School Store
                                                                       debts and clear up their credit reports.




                                                                                                       88
                                                                   Entrepreneurship

                                                              COURSE BENCHMARKS



1. The student will learn about the initial stages of entrepreneurship and how the economy affects the entrepreneurial process.
2. The student will learn to identify key skills and traits required to pursue an entrepreneurial career.
3. The student will learn the advantages and disadvantages of starting versus buying an established business. This concept will be further explored at the global
    market level.
4. The student will learn how to utilize a feasibility analysis to develop a business plan.
5. The student will be able to define areas of analysis and conduct effective industry and market research.
6. The student will be able to differentiate amongst the various business entities; Sole Proprietorship, Partnerships, Corporations.
7. The student will be able to identify laws and regulations that protect products and employees.
8. The student will be able to select a specific location within a community and design a facility layout plan.
9. The student will learn that a business needs a well constructed marketing plan to succeed.
10. The student will be able to create an effective pricing strategy that is an important factor in the marketing plan.
11. The student will be able to understand that planning and information gathering can help you arrive at a realistic promotional budget for your business.
12. The student will be able to understand that to be successful in a business, an entrepreneur must perform management functions and establish a positive
    working environment.
13. The student will be able to understand that businesses need to acquire inventory at the best possible price to keep costs down for consumers which will
    ultimately result in larger profits.
14. The student will learn that entrepreneurs need to be resourceful when developing new products and bringing them to market.
15. The student will learn that managing business operations and human resources will lead to a successful business practice.
16. The student will learn that starting a business requires personal investment. Financial record keeping must be kept accurate to ensure a successful business.
17. The student will learn that risk management and strategic planning will increase a business’ future success.
18. The student will learn that ethics help people decide how to act in situations where moral issues are involved, setting standards for moral behavior.
19. The student will learn how to deter, detect, and defend against identity theft.




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