Definition of public relation The definition of public relations is a planned effort continuously deliberately, in order to establish and maintain mutual understanding between the organization and its publics. This opinion suggests that public relations is considered a process or activity that aims to establish communication between the organizations and parties outside the organization (Coulsin-Thomas, 2002). Understanding public relations is: Interaction and create public opinion favorable as input to both parties, and is a profession that is professional in his field because it is a very important factor in achieving organizational goals with appropriately and with a continuously since PR is a survival organization concerned (Mary, 2002, p.7). This is supported by the opinion that Alma said that "public relations is communication activities intended to build a good image of the company" (2002, p.145). While Marston said "public relations is a plan to use persuasive communication to influence people's perceptions" (1999, P.1). Scholz (1999, P.2) says that "public relations is a plan that encourages to influence public perception through the implementation of social responsibility based on a mutual communication to achieve gains on both sides". Understanding of public relations in general and specifically as follows: 1. Common sense Public relations is a process of interaction in which public relations as an input to create public opinion favorable to both parties, and instill understanding, motivation and public participation, aims to instill goodwill, mutual trust to be understood, and a good image of the public. Crystallizing Public Opinion says that public relations is a profession that deal with the relationship between a company and the public that determines the life company (Widjaja, 2001). 2. Special Definition Public relations is a specialized management function which helps establish and maintain communication with, understanding, support, and cooperation between organizations and the public involves management problems, helping management to understand and respond to public opinion, to explain and emphasize the responsibility of management to serve the public interest, helping management to stay abreast of and effectively utilize change, is useful as an early warning system to help anticipate trends, and research use and decent sound techniques in communication as the primary tool (Maria, 2002). In the book the basics of public relations (Wilcox and Cameron, 2006, P.5) also said that "public relations is a management function, of a continuing and planned character, through the which public and private Organizations and institutions seek to win and retain the understanding, Sympathy, and support of Those with Whom there are or maybe concerned by Evaluating public opinion about themselves, in order to correlate, as far as possible Their own policies and procedures, to Achieve by planned and widespread information more productive and more efficient corporation Their fulfillment of common interests ". more or less meaningless public relations is a management function of the attitude of mind which planned and executed on an ongoing basis by organizations or public agencies and private sector to acquire and foster mutual understanding, sympathy and support from those who have a relationship or association, by evaluating public opinion about organization or institution, in order to achieve a more productive cooperation, and to meet the common interests of more efficient, with information activities are planned and widespread.
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