THe AuDI A7 SP ORTBACK :
IM AGIN AT ION Mee T S eNGINeeR ING
probiNg THE FUTUrE:
w H AT ’ S i N S T o r E F o r F L E E T
o p E r AT o r S i N y E A r S T o C o M E
coNTENTS // NEWS //
WE’rE focuSiNg oN efficiency in this
issue of Progress with a detailed look at
0 3 // N E W S
new Audi technology designed to keep
An end to misfuelling misery,
operating costs down – see page 10.
and see your car being serviced
We’re constantly striving to improve 03 //
our environmental impact through the use
0 8 // A U D I A 7 S P O R T B A C K
of ultra-modern materials, construction
techniques and the latest design. Even
engineering in the Audi A7
the locomotives used to haul our vehicle
delivery trains from factory to seaport use
1 0 // E F F I C I E N C y W I T H
renewable ‘green’ electricity.
In fact, the notion of efficiency touches
Audi technology that’s tasked
everything we do, and is perhaps best
with cutting emissions
illustrated by the new Audi A7 Sportback
which blends true luxury and sporting 08 // 1 2 // T H E N E W A U D I A 8 L
appeal with CO2 emissions from as low as An extra 130mm of rear
139g/km – see page 8 for more details.
Finally, October’s Paris Motor Show
legroom is just the start New Audi fuel filler design Positive outlook for
presented a glimpse of Audi’s future, with 1 4 // 2 0 1 1 A U D I prevents misfuelling problems pure electric vehicles
several exciting concepts sharing the stand CHAUFFEUR PROGR AMME
with the A7 Sportback and A1 1.4 TFSI The new Audi A8 L: available
185PS. Turn to page 4 for the full story. from £675 a month plus VAT Audi technology has put an end to the problem internal fuel flap only when the larger diesel Although conventional petrol and diesel models
of misfuelling, where a diesel car is mistakenly pump nozzle activates them. are expected to account for most new car
IAIN CARMICHAEL 1 5 // N E W G O V E R N M E N T,
HEAD OF FLEET SALES 10 // NEW RULES?
refuelled with petrol. Smaller diameter petrol pump nozzles sales by 2020, a report from market analysts
There are about 150,000 cases of have no effect on the contacts, ensuring the Glass’s, entitled Alternative Powertrain Vehicles
AUDI UK What does the government
misfuelling a year in the UK according to internal flap remains closed thus preventing in Europe, predicts hybrids will be the most
hold in store for fleets?
the RAC, and repairing the damage can cost misfuelling. dominant alternative fuel vehicle until 2019,
Audi fleet Sales upwards of £5,000 with cars spending days off The technology provides reassurance when it believes pure electric cars will take over.
1 8 // G R E E N E R M A C H I N E S
the road as a result. to fleets affected by misfuelling, which has Audi is well placed to take advantage of
Yeomans Drive More than 180 Audis have CO2
Blakelands But now, drivers of 2011 model year Audi become more prevalent as the refinement of these sales trends with its efficient TDI diesel
Milton Keynes emissions of 160g/km or less
A4, A5 and Q5 TDI models benefit from a new diesel engines has improved and drivers make and FSI direct injection petrol engines.
preventative system built into the tank filler the switch to diesel from petrol. The A1 e-tron concept, revealed at the
0870 241 5663 1 9 // A U D I F L E E T S A L E S
necks of their cars. Eventually, all Audi models will benefit Geneva Motor Show in March, has a 102PS
Sales team contact details,
12 // and our Manchester United
The filler neck has been redesigned to from the misfuelling prevention technology as electric drive system with a range of more
incorporate contact points that open an the system is rolled out across the range. than 31 miles in city traffic. A range-extender
While every effort has been made to ensure the contents of this
magazine were accurate at the time of going to press (October 2010),
the information given with regard to the tax liability of drivers is
recharges the battery when it is depleted.
for guidance only. The tax position for different drivers will vary
according to their personal circumstances and drivers should consult
The new A8 Hybrid, also displayed at Geneva
a tax accountant for specialist advice. All tax figures are based on the
latest production models. Please check with your supplying dealer in 2010, demonstrates how Audi is adapting its
for the official carbon dioxide emissions of the model in which you are
interested. The right is reserved to change specifications, features larger cars to meet demands for more efficient
and prices without prior notice. To avoid misunderstandings, please
contact Audi UK on 0870 241 5663 for advice on any alterations made vehicles in the luxury car sector.
since the date of publication.
Both the A1 e-tron and A8 Hybrid are near-
production models and show how Audi’s future
production cars will tackle CO2 emissions using
Cert no. TT-COC-002342
15 // the latest technology.
Progress magazine / 03
NEWS IN BRIEF
P L u g - i N c A r g r A N T c o N f i r M E D //
Transport secretary, Philip Hammond, has
confirmed that the ‘Plug-In Car Grant’,
designed to stimulate demand for low carbon
vehicles, will go ahead from January 2011.
From next year, motorists will be entitled
to a 25% discount up to the value of £5,000
PHOTOGRAPHy: PETER BURN
off the list price of an electric, plug-in hybrid
or hydrogen fuel cell car, providing it meets
safety, reliability, performance and warranty
standards set by the Office for Low Emissions
The low carbon incentive programme’s
‘Plugged-In Places’ scheme saw UK cities
Commemorative Sport quattro concept Audi models take four best-in-class and regions bid for investment to further
headlines Audi line-up at Paris Motor Show British Insurance Vehicle Security Awards the development of the ultra-low carbon
infrastructure. The Plugged-In Places
investment will see the installation of over
11,000 charging posts in London, Milton
A stunning concept (pictured above) that right) which will join the range in early 2011. Audi has taken four category awards in the immobiliser technology with interior ultrasonic Keynes and North East England.
commemorates the legendary 1980s Audi Sport Both made their world debuts at the Show. British Insurance Vehicle Security Awards protection and anti-tow sensors, Thatcham
quattro was the star attraction on the Audi stand Adding a fourth model to Audi’s celebrated (BIVSA), presented by the Motor Insurance Category 4 locking wheel bolts and extensive L E A S i N g T o B E M o r E A c c o u N T A B L E //
at the Paris Motor Show. e-tron family, the e-tron Spyder hybrid Repair Research Centre at Thatcham. use of covert and overt marked parts. New rules that mean companies may have to
Using RS 5 underpinnings but powered by a (pictured below) combines a 300PS 3.0 TDI The A4 range was voted most secure in the Since the awards began in 2006, Audi include contract hired vehicles on the balance
408PS five-cylinder 2.5 TFSI engine echoing the engine with a plug-in hybrid system capable of compact executive class, while the S8 was best has secured no fewer than 15 best-in-class sheet for the first time should not affect the
original powerplant, the quattro concept uses a delivering 0-62mph in 4.4secs and a 155mph in the performance car class, the A5 Cabriolet wins, underscoring the brand’s absolute popularity of leasing, the British Vehicle Rental
shortened wheelbase and weighs just 1,300kg maximum speed while returning an impressive (pictured above) won through in the open-top commitment to premium vehicle security. and Leasing Association has said.
– the same as the original – giving it a 0-62mph 128mpg and CO2 emissions of 59g/km. category and the Q5 was the top compact 4x4. But such a meticulous approach has not Under proposals by the International
time of just 3.9secs and a top speed of over The best-in-class results were made by only established outstanding anti-theft Accounting Standards Board, companies would
180mph where permitted. industry experts using the New Vehicle Security protection for Audi customers. have to recognise in their accounts a liability for
The quattro concept shared the stand with Rating process that awards star ratings based The results help to reinforce Audi’s future rental payments.
the sleek A7 Sportback (pictured below) and a on ‘theft of’ and ‘theft from’ protection. insurance group ratings that are the lowest in But although the new rules add more
new 185PS version of the A1 1.4 TFSI (pictured In fact, award-winning security is achieved the premium sector, according to data sourced complexity, the BVRLA said the changes will
right across the Audi range through features from the Association of British Insurers (ABI) apply only to publicly quoted firms that report
including Thatcham Category 1 alarm and group ratings database. to international standards – an estimated 70%
of companies report to UK principals and would
Bringing leased vehicles onto a firm’s
balance sheet will not erode the key benefits
of leasing, according to the BVRLA, continuing
to provide shelter from the risk of fluctuating
vehicle values and freeing up working capital.
Progress magazine / 05
NEWS IN BRIEF
grEEN ENErgY for AuDi TrAiNS //
Audi at Goodwood Audi models old and new out in Direct Reception brings the workshop Trains powered by green electricity (above) now
Moving Motor Show force at Goodwood Festival of Speed into the showroom for Audi customers transport Audi’s 36-strong model range from
its headquarters in Ingolstadt, Germany, to the
North Sea loading port of Emden.
The railway line to Emden, the hub for
There was plenty of opportunity to drive the Visitors to the Goodwood Festival of Speed At the other end of the spectrum was the A new initiative that maximises Customer feedback from Direct overseas exports, is the brand’s most important
latest Audi models at the Moving Motor Show were treated to the full Audi experience as the innovative Audi e-tron pure electric car concept ‘transparency’ and instils even greater Reception pilot schemes has been transport route.
at the Goodwood Festival of Speed. brand demonstrated the latest technology which debuted at last year’s Frankfurt Motor confidence among customers in the overwhelmingly positive, with all Three trains loaded with Audi models travel
Starting off the event on the Thursday from yesterday and today. Show (pictured above). legitimacy of each diagnosis and quality of participants polled so far confirming that this route each day and carry around 150,000
of the Festival weekend, the Moving Motor Heading an impressive historic line-up Despite the sound of silence as the e-tron workmanship is being rolled out to all Audi they would recommend the service to others. cars a year.
Show enabled visitors to see and experience from Audi Tradition was the breathtaking Auto ascended the hill in front of Goodwood House, Centre service areas.
the model of their choice, and also sample Union D-type (below), whose 3.0-litre V12 its four electric motors generate 313PS – The new Direct Reception system will > fixED PricE SErvicE PLAN for A1 NEW cAr co2 figurES
the thrill of driving up the famous Goodwood bellowed its near-500bhp to an appreciative enough for a 0-62mph time of just 4.8secs and enable Audi customers to view in ‘real time’, Audi A1 retail buyers can now specify an c o N T i N u E T o i M P r o v E //
hillclimb course. audience, Pink Floyd’s Nick Mason at the wheel. a range of over 150 miles. and communicate with, technicians as they optional fixed price service plan which, for Average new car CO2 figures reduced by 4.7% to
carry out diagnosis and repair work. a one-off payment of £250 (when the car is 145.2g/km in the first half of 2010 compared
Customers will have direct audio visual programmed to adhere to the long-life service with the same period in 2009, the SMMT has
access to their cars from the comfort of regime), will cover servicing needs for five said. Registrations of alternatively fuelled cars
the Audi Centre reception area as they are years or 50,000 miles (whichever comes first). doubled over this period.
worked on by technicians equipped with All scheduled servicing, including brake “Continued vehicle manufacturer efforts to
‘Audi Cams’ (pictured above) and two-way fluid changes, is covered over this period, and improve fuel efficiency and cut emissions has
audio links. They will be free to talk to the any labour and parts (excluding items subject further reduced average CO2 output during a
technicians directly, and service advisors to wear and tear) involved are protected by a better than anticipated first half of 2010,” said
will be on hand to answer any questions two-year Audi warranty.
PHOTOGRAPHy: PETER BURN
Paul Everitt, SMMT chief executive.
that may arise. Audi’s emission-reducing technologies now
The aim is to ensure that everyone who > oNLiNE SErvicE BooKiNg mean there are more than 180 models available
entrusts their Audi to an Audi Centre for Servicing for all Audi models can now be in the UK with CO2 emissions of 160g/km or
servicing and repairs can understand and see booked online by visiting audi.co.uk and less, of which 35 offer BIK tax-beating CO2
at first hand any work being undertaken. clicking on ‘owners’ area’. emissions of 120g/km or less.
Progress magazine / 07
THe AUDi A7 sporTbAck //
Sleek coupé lines, five-door
practicalit y and outstanding
sporting appeal with ef ficiency
mark out the Audi A7 Sportback
A dynamic new dimension in the executive sector has
arrived with the launch of the Audi A7 Sportback, which
is now available to order.
Positioned between the A6 and A8 in the Audi
range, the A7 Sportback offers a distinctly sporting yet
luxurious alternative to conventional executive models.
Blending the practicality of five doors with elegant
coupé-like lines and superb dynamic appeal, the A7
Sportback offers unparalleled style together with
impressive fuel consumption and low CO2 emissions.
Engine choice comprises 2.8 FSI 204PS and
3.0 TFSI 300PS petrol units, both equipped with
quattro all-wheel drive, or a 3.0 TDI with either 204PS
(front-wheel drive only) or 245PS with quattro.
All models come with engine start-stop and Above, the A7 Sportback’s sTATe of THe ArT inTerior THe AUDi A7 sporTbAck: compArisons
recuperation, while the 3.0 TDI 204PS – fitted as coupé-like styling hides The ‘hub’ of the A7 Sportback’s interior is the Multi Audi A7 sportback bmw 530d executive mercedes-benz
real five-door practicality; 3.0 TDi quattro se Gran Turismo cls 350 cDi
standard with multitronic transmission – delivers tax- Media Interface (MMI) system with retractable 6.5”
the powered tailgate price (roTr)* £48,000 inc VAT @ 20% £45,195 inc VAT @ 17.5% £48,400 inc VAT @ 17.5%
beating CO2 emissions of just 139g/km and combined monitor. The MMI system can also be upgraded to the p11D price £47,790 £44,890 £47,920
opens on to a large boot
first-year veD (2010/11) G/£155 h/£250 J/£425
fuel consumption of 53.3mpg. and generous interior MMI Touch® system first seen in the new A8, with its Urban/extra urban/comb’ mpg 39.2/53.3/47.1 34.9/50.4/43.5 26.6/47.9/37.2
All other A7 models come with Audi’s innovative space. Left, SD satellite fingertip-sensitive touch pad. power 245PS 245hp 224hp
co2 emissions (g/km) 158 173 200
seven-speed S tronic transmission, the first time a model navigation is standard on Much of the other advanced technology that debuted class 1A nic 2010/11 £1,406 £1,493 £1,962
all A7 Sportback models bik tax 2010/11 (20%/40%)1 £183/£366 £194/£389 £255/£511
at this level uses such a sporting system. It underlines on the new A8 earlier this year is also available on the
cost per mile (p/mile)2 62.05 62.78 70.18
the A7 Sportback’s sporting bias and complements the lights, powered tailgate operation, leather upholstery, A7 Sportback. Features including night view assist and a residual value (£/%)2 17,625/38 15,575/35 15,500/32
latest-generation quattro system featuring the widely electric seat adjustment and heating, cruise and parking new head-up display projecting key information such as Alloy wheels 18” 18” 18”
acclaimed torque-varying crown gear differential first controls, satellite navigation, Audi Music Interface fuel consumption and speed data as well as navigation leather upholstery Standard Standard Standard
electric heated seats Standard Standard Standard
seen on the RS 5. (AMI), DAB digital radio module and Bluetooth® routing on to the windscreen are optional. bluetooth interface® Standard Standard Standard
parking sensors Standard (front/rear) Standard (front/rear) £605 (front/rear)
telephone preparation. A7 Sportback prices start from £43,755 ROTR*
satellite navigation Standard (SD) £2,045 (MultiMedia) Standard (COMAND)
Two Trim levels The Audi Drive Select adaptive dynamics system including VAT at 20% applicable from 4 January 2011. Xenon headlights Standard £900 £1,100
metallic paint £750 Standard Standard
The A7 Sportback is available in two trim levels – SE is also standard on all models, enabling the driver powered tailgate Standard £510 £410
and S line – both generously equipped with standard to fine-tune steering weight, throttle response and F O R M O R E IN F O R M AT IO N O N T h E All data correct at date of publication, October 2010. Source: CAP Motor Research. 1 BIk tax figures quoted per month in 2010/11.
2 Over 3yrs/60,000 miles. Source: CAP Monitor, October 2010. Please note: Audi A7 model illustrated may not be to exact
features including xenon headlights with LED tail transmission shift points at the touch of a button. A u D I A 7 S P O R T B A C k P L E A S E V I S I T A u D I . C O . u k /A 7 specification detailed. *All Audi ROTR prices include VAT at 20%, applicable from 4 January 2011
Progress magazine / 09
effICIenCy TeChnOlOgy //
Central to Audi’s fuel
technology is the
System with efficiency
programme. The system
offers advice on when
to change gear and
which gear to use, and
can also detect when,
for example, a window
is open which may have
an adverse effect on
EFF IC IEnT TECHnOlOgy FrOm AuDI
Te c h n o l o g y l e a d s t h e q u e s t t o r e d u c e v e h i c u l a r C O 2 e m i s s i o n s , a n d A u d i i s a t t h e f o r e f r o n t o f a n e w e f f i c i e n c y r e v o l u t i o n . W e l o o k a t k e y A u d i t e c h n o l o g i e s t h a t h e l p c u t p o l l u t i o n
Cutting emissions of CO2 across the fleet is the number TDI pOwer heaDs The DrIve fOr effICIenCy sTarT-sTOp uses The engIne seleCTIvely In a further stage of chemical purification, the
one priority for fleet operators looking at reducing Fuel pressures of up to 1,800bar (26,000psi) feature in Audi’s engine start-stop system automatically senses nitrogen dioxide (nOx) created by the oxidation catalyst
costs. It’s a simple enough equation: taxation increases the latest-generation Audi TDI engines. when a car has been stationary for more than a given ensures particulate matter deposited in the DpF
dramatically as CO2 emissions rise. With nozzle bore diameter of just one tenth of a length of time, and shuts down the engine. restarting is oxidises and is broken down, constantly regenerating
So with the pressure on to reduce average CO2 millimetre the injectors achieve very fine atomisation achieved in a fraction of a second when the clutch pedal or the filter.
emissions, what can advanced technology do to cut of the fuel, ensuring optimum mixture preparation gearshift lever is engaged. no intervention or preparation is required in the
pollution and reduce costs? and highly efficient combustion for greater power, low engine management system, and the system is self-
Audi is at the forefront of technology with every emissions and improved fuel consumption. reCuperaTIOn reTrIeves lOsT energy regenerating and thus maintenance-free.
model on sale today embracing the latest design recuperation, which works in conjunction with the stop-
features to reduce pollution, and hence costs. fsI peTrOl engInes aDOpT DIesel prInCIples start system, makes use of kinetic energy generated DrIver’s InfOrmaTIOn sysTem
From the Audi A3 1.6 TDI with its CO2 emissions Audi TDI injection technology principles are now used in during braking which would otherwise be wasted. The Individual driving style can influence fuel consumption FOr mOrE
of just 99g/km and combined fuel consumption of all FSI petrol engines, which use a very ‘lean’ fuel to air alternator converts the kinetic energy into electrical and emissions by up to 30%, so selecting the right gear at In F O r m AT IO n
74.3mpg, to the new Audi A7 3.0 TDI SE, which emits mixture for greater efficiency. energy which is then stored in the battery, reducing the right time is one way to help reduce it. The gearshift ABOuT THE
an impressively low 139g/km and achieves 42.8mpg, FSI’s inherent efficiency increases the output of alternator load and helping cut fuel consumption. indicator in the Driver’s Information System (DIS) advises EFFICIEnC y
efficiency is built in to every Audi. a petrol engine using injection pressures of between when to change and which gear to change to. TECHnOlOgy
In fact there are now over 180 Audi models with CO2 30 and 110 bar, while making them up to 15% more DIesel parTICulaTe fIlTer (Dpf) The DIS with efficiency program also monitors and BEHInD AuDI C ArS,
emissions of 160g/km or less (see page 18). economical and with reduced exhaust emissions. mounted directly behind the exhaust system’s catalytic advises on use of equipment such as the heated rear plEASE vISIT
Here, we look at some of the key fuel and emissions- The Audi A1 1.2 FSI, for example, achieves CO2 converter, the DpF cuts emissions of harmful ‘soot’ by screen and door mirror heating, or simply if a window is AuDI.CO.uK /Our-
saving technologies that help cut running costs and offer emissions of just 118g/km, placing these models in the removing up to 70% of diesel particulate matter from slightly open, and advises on adjustments that can be TECHnOlOgIES.
company car drivers reduced BIK tax liabilities. 10% BIK tax banding – the lowest possible. the exhaust gases. made to improve fuel consumption and cut emissions. CO.uK
Progress magazine / 11
THE nEW AUdI A8 l //
THE nEw AUDI A8 L
THE nE w AUDI A8 STAnDARD EqUIpmEnT
LOng wHEELBA SE
> Additional over SE
> 130mm extra rear passenger
Above, adaptive air > Heated outer rear seats.
with an ex tra 130mm of rear seat legroom compared with suspension and the
> Electric rear window blind.
the standard model, the new Audi A8 L enables occupants all-wheel drive system
> Electric rear side window blinds.
> 4-zone deluxe climate control.
to stretch out in real comfor t and high-tech luxur y give the new A8 l
fine dynamic appeal. > Electric slide and tilt sunroof.
An extra 130mm of
legroom offers palatial
accommodation for rear
seat passengers, right
THE nEW AUdI A8 l: compArISonS
Audi A8 l BmW mercedes-Benz
3.0 TdI quattro SE 730ld SE S 350l cdI BlueTEc
price (roTr)* £60,010 inc VAT @ 20% £58,535 inc VAT @ 17.5% £62,440 inc VAT @ 17.5%
p11d price £59,655 £58,180 £62,085
first-year VEd (2010/11) I/£300 I/£300 I/£300
Urban/extra urban/comb’ mpg 35.3/48.7/42.8 31.0/50.4/40.9 30.4/53.3/41.5
power 250pS 245hp 258hp
co2 emissions (g/km) 174 180 179
class 1A nIc 2010/11 £2,061 £2,085 £2,145
BIK tax 2010/11 (20%/40%)1 £268/£536 £271/£543 £279/£558
cost per mile (p/mile)2 80.03 79.76 83.94
residual value (£/%)2 19,175/33 19,075/33 20,625/33
Alloy wheels 18” 18” 18”
leather upholstery Standard Standard Standard
Electric heated seats Standard (front/rear) Standard Standard
Bluetooth interface® Standard Standard Standard
parking sensors Standard (front/rear) Standard (front/rear) Standard (front/rear)
Satellite navigation Standard (HDD) Standard (multimedia) Standard (COmAnD)
xenon headlights Standard Standard Standard
metallic paint Standard Standard Standard
dAB digital radio Standard £310 £1,4503
All data correct at date of publication, October 2010. Source: CAp motor Research. 1 BIK tax figures quoted per month in 2010/11.
2 Over 3yrs/60,000 miles. Source: CAp monitor, October 2010. 3 As part of Harmon Kardon front seat entertainment package.
please note: Audi A8 L model illustrated may not be to exact specification detailed. *All Audi ROTR prices include VAT at 20%,
applicable from 4 January 2011
wider rear doors offer With an extra 130mm of rear seat legroom compared satellite navigation, mmI Touch® with eight-inch adjustment in a range of five colours and three different 3.0 TDI 250pS or 4.2 TDI 350pS diesels, 3.0 TFSI FOR mORE
easy access to the new with the standard Audi A8, the new A8 L redefines monitor and fingertip-sensitive touch pad, ambient leathers – Valcona, natural and Valonea, the most 290pS, 4.2 FSI 372pS or 6.3 FSI w12 500pS petrols. In F O R m AT IO n O n
A8 L’s spacious rear
the benchmark for comfort and luxury and enables lighting with a choice of three colours, adaptive opulent A8 upholstery option yet. All models are fitted with quattro permanent THE nE w AUDI A8 L
passengers to stretch out in comfort and enjoy the air suspension for premium comfort and handling A wide range of options is available to enhance all-wheel drive and a new 8-speed tiptronic automatic pLEASE VISIT
offers an extra 130mm
of legroom for rear seat luxurious specification to the full. precision, Audi parking System plus and xenon luxury even further. These include massage and seat transmission for optimum fuel economy and low A U D I . C O . U K /A 8
passengers headlights with LED daytime running lights. ventilation functions, electrically adjustable seats for emissions. The 3.0 TDI model offers CO2 emissions of
UnpArAllElEd lUxUry The A8 L’s extensive range of seat versions and the rear, premium BOSE® or Bang & Olufsen sound just 176g/km and combined fuel consumption of an
In the A8 L’s spacious rear compartment, outer seat upholstery offers almost limitless personalisation systems and a comprehensive Rear Seat Entertainment impressive 42.8mpg.
heating is standard equipment, while a 4-zone climate opportunities, and is unique in the luxury class. package with individual music and DVD players. Available to order now, ROTR prices* for the A8 L
control system and electrically operated rear and The 12-way power-adjustable standard front seats start at £60,010 for the 3.0 TDI quattro SE, rising to
rear side window blinds provide added seclusion and are heated and feature memory function for both driver poWErfUl yET EconomIcAl £94,460 for the 6.3 FSI w12 quattro.
comfort. and passenger. As with the standard wheelbase A8, the A8 L is available > full details of the 2011 Audi chauffeur programme
Other standard equipment includes HDD-based Optional Comfort seats offer 22-way power in SE and SE Executive trim levels with a choice of featuring the new A8 l are now available – see page 14.
Progress magazine / 13
NEW 2011 AUDI CHAUFFEUR PROGRAMME // NEW GOVERNMENT, NEW RULES? //
sI t t InG
coMFortABlY the road ahe ad
W i t h d r a s t i c g o v e r n m e n t s p e n d i n g c u t s s e e m i n g l y a t t h e t o p o f e v e r y o n e ’s above, the innovative
T h e 2011 A u di C h a u f f e ur P r o gr a m m e i s t a il o r e d t o t h e n e e d s o f b u s in e s s The new Audi A8 L,
with its spacious and agenda, w hat does the coalition administration hold for f leet operator s?
audi a1 e-tron concept
could benefit from a
and chauf feur customers, and provides a finance and support package luxurious interior, is government grant of
available for a limited up to £5,000 if the car
d e s i gn e d t o o f f e r m a x im um f l e x ib il i t y a n d f ul l b a c k- up f o r y o ur b u s in e s s period from £675 plus
With the coalition government’s cost-cutting agenda Implementation of the scheme had been put on goes into production
VAT a month under the now in full swing, what does the future hold for fleet hold until the autumn spending review, and there had
A DEDICATED SERVICE THE AUDI CHAUFFEUR PROGRAMME PlEDGE 2011 Audi Chauffeur operators? We look at key areas and comment on what been some uncertainty from Business Secretary Vince
Programme lies ahead. Cable that subsidies were the right approach.
The remarkable new Audi A8 L is the highlight of the If your car is off the road for a warranty repair for more
2011 Audi Chauffeur Programme, blending the very than 24 hours we will provide a licensed ‘like for like’ But after discussions with the industry, which has
latest technology with a superb standard specification replacement, subject to licensing authority approval. 1 TaxaTiON invested millions in the development of electric cars
tailored to the private hire and chauffeur customer. The replacement vehicle pledge is backed up by a
the government has committed to the previous and vans, the treasury has agreed to ring fence the
‘Chauffeur Concierge’ telephone hotline, one of the star
lUxURy WITH PERFORMANCE AND ECONOMy features in the 2011 Audi Chauffeur Programme. administration’s plans for tightening company car tax money from any cuts.
Among the engines available in the new Audi A8 L The system enables customers to talk to specialists bands from april 2012 and the removal of the 10% the government says there is £43 million available,
is a refined 3.0 TDI 250PS unit. Coupled to a brand about booking demonstrators, arranging servicing, or band for cars emitting 120g/km of Co2 – starting at enabling anyone buying an electric plug-in car from
new 8-speed tiptronic transmission, combined fuel repairs, or replacement cycles and whole-life costs. 99g/km or less instead. next year will receive a 25% discount up to a maximum
consumption is an impressive 42.8mpg with CO2
For Vehicle excise duty the status quo remains: in of £5,000.
emissions of just 176g/km. FUll SERVICE AND MAINTENANCE
Rear seat passengers benefit from an extra 130mm A full service and maintenance package is included for bands a to d – up to 130g/km – there is no first-year the grant is open to both private and fleet buyers
of legroom compared with the standard model and the duration of the agreement, and the standard Audi charge, but higher-emission cars faces significantly across the UK, and will stay in place – unless the fund
enjoy outstanding luxury, comfort and specification that warranty is enhanced to provide unlimited mileage cover greater Ved costs. runs out and is not topped up – until 31 March 2012.
includes the following: over three years, with limited warranty provision in years For FurthEr
National Insurance rates will increase by 1% from the grant potentially could fund electric cars such as the
four and five of ownership. In F o r M At Io n o n
6 april 2011 for employers and employees. employee new audi a1 e-tron, the innovative Mega City Vehicle with
t h E A p p l Ic At Io n
• Metallic paint ATTRACTIVE CONTRACT HIRE TERMS procEss For rates will increase from 11% to 12%, and employer an electric drive system with range extender unveiled as a
• 4-zone automatic climate control The 2011 Audi Chauffeur Programme is based on a t hE 2011 AudI rates from 12.8% to 13.8%. concept at last year’s Frankfurt Motor Show.
• Electric rear window blind 3yr/20,000 mile a year contract hire agreement with a chAuFFEur
• Electric rear side window blinds 6/35 payment profile. The Audi A8 L is available for a proGrAMME,
2 ELEcTRic VEhicLES 3 ExhaUST GaS EMiSSiONS
• Front and rear seat heating limited period from £675 plus VAT a month, including C A LL 01908
• MMI 3G satellite navigation with 40gb hard drive tyres and servicing. Rates for alternative terms and 6 01811 or EM A Il
the government has decided to honour the previous the government is committed to driving down all
• Bluetooth® mobile phone interface mileages, as well as for the Audi Q7 and A6 which have chAuFFEur@AudI. regime’s pledge to offer grants worth up to £5,000 for emissions not only to reduce reliance on overseas oil
• Adaptive air suspension their own Chauffeur Programme, are also available. co.uk. buying electric cars. imports but also to position the country as a recognised >>
Progress magazine / 15
NEW GOVERNMENT, NEW RULES? //
“the rISe IN the Vat rate to 20% IN
JaNUary 2011 WILL raISe aBoUt £13
BILLIoN a year For the treaSUry”
world leader in the burgeoning green energy industry.
With the global market for low-carbon goods
forecast to grow by around 4% a year to 2015, this is a
major export and employment opportunity. More than
900,000 people in Britain already work in this sector, and
the UK is a leader in areas such as offshore wind power.
4 FUEL dUTy
Planned fuel duty increases 0.76p/litre on 1 January
2011, plus the rise in Vat to 20% from 4 January, will
impact fuel prices.
the office of Budget responsibility is to undertake
a review of oil price variations and introduce a ‘fuel price
stabiliser’ to adjust pump prices if oil costs fluctuate.
the department for transport has been hit hardest in
the government review, with cuts to its budget expected
to total between 25-40%.
the government has said it wants to ‘protect existing roads, although he added that any new roads covering nearly 2.5 billion miles annually shows business 9 ROad SaFETy ongoing government
spending on buses, trains and road maintenance, while built might be subject to tolls. use is responsible for around 70% of distance travelled, So far, the Government has announced a £38 million cuts mean fleet
operators need to keep
cutting expensive roadbuilding projects.’ meaning the 50% recoverable portion is too low. cut in this year’s road safety budget, targeted mostly
a close eye on changes
as an example of the cost of roadbuilding against 7 VaT the British Vehicle rental and Leasing association at the operation of speed cameras which some experts and developments that
maintenance, the current a14 widening scheme is the rise in the Vat rate to 20% in January 2011 will raise is calling on hMrC to reflect the true business mileage believe will lead to a rise in fatal road accidents. may affect efficient
costing £1.3 billion and rising – more than twice the around £13 billion a year for the treasury. position by adjusting the 50% recovery rate upwards. experts suggest four out of five cameras could be operation
highways agency’s maintenance budget for a whole year. the Society of Motor Manufacturers and traders has switched off within five years if the cuts continue.
calculated that the move will add around £300 to the price 8 hEaLTh aNd SaFETy
6 ROad pRiciNG of an average new car. this will particularly affect fleets health and safety rules have been targeted for review to 10 ThE EcONOMy
the Liberal democrats were supporters of road pricing, buying company cars outright, as Vat cannot be reclaimed weed out those that lack logic but it seems there will be no the next five years will see slow and steady, rather
but there is no chance of any nationwide schemes being for any vehicles used for private mileage. weakening of the current stance on driving for work. than spectacular, growth in the economy, according
launched. the Conservatives are opposed to national the rise has also brought into sharp focus the need for about 25% of the fatal casualties occurring annually to the latest Bank of england forecasts.
road pricing, believing it to be symptomatic of ‘big fleets to understand the costs they are paying on leased on Britain’s roads may be work related, representing up the bank forecasts economic growth of around
government’, administratively vast, It-complex and vehicles. Under current legislation, companies leasing cars to 20 people killed every week, with some 250 suffering 3% in the next two years, down from its previous
expensive-to-implement schemes. can recover 50% of the Vat on the finance element of their serious injury. although there was a 16% fall in road prediction of about 3.5%. It also predicted inflation
Secretary of State for transport Philip hammond rental payments, based on the assumed level of private use. fatalities overall in the last year, there is no likelihood of would finally fall below its 2% target by the end of
confirmed no road pricing would be introduced on however, new data from more than 120,000 drivers any lowering of the concentration on minimising risk. 2011.
h o w d o e s i t a l l p a n o u t ? // 2011 2012 IN F o r M at Io N
the timeline (right) shows the dates of > January > april > april oN the aUdI
> Fuel prices rise by 0.76p a > Vat rises to 20% on > the £80,000 cap on > the lower Co2 emissions > BIK tax reductions > Class 1a NICs rise by > BIK tax thresholds change, with > Capital allowances reduce from
introduction of key pieces of legislation affecting litre on 1 January. 4 January, adding around list prices for BIK tax threshold for BIK tax for alternative fuels are 1%, from 12.8% to 13.8%, the 10% Band applying to cars with 6 april with the current main rate
e-tron r aNGe oF
fleet operators. all dates correct at time of £300 to the cost of an purposes is abolished calculation reduces from abolished from 6 april. from 6 april. Co2 emissions of 99g/km or less. falling from 20% to 18%; the eLeCtrIC C arS,
average company car. from 6 april, meaning 130g/km to 125g/km the rate for 100g/km will be 11%, special rate also reduces from
publication but may be subject to change. future tax is calculated from 6 april. rising by 1% for each 5g/km increase, 10% to 8%. PLeaSe VISIt
on full P11d price. up to the 35% maximum.
a U dI .C o.U K /e -t r o n
Progress magazine / 17
SUB-160G/KM AUDI MODELS // COMPETITION //
greener Machine s the aUdi n at ion a L W in t ick e t s to see
M a nche s ter Uni ted
FLee t sa Le s te a M in ac t ion
t h e r e a r e o v e r 18 0 a u di m o d e l s w i t h co 2 e m i s s i o n s o f 16 0 g / k m o r l e s s – m o r e
than any other prestige manufacturer – and that excludes models with automatic AUDI FLEET SALES IS committed to providing Manchester United is among the premier
transmission. so selecting your f leet to benef it from the 20% capital allowance the best service, advice and support for your football clubs in the world, and audi Progress
fleet operation. to ensure your requirements
w r i t e - d o w n in 2011 s h o ul d b e e a s y is giving you the chance to win tickets to see a
are managed to the very high standards you world-class match. simply by completing and
have come to expect from audi, our dedicated returning the coupon below, you will have the
Fleet sales team is here to help. chance of winning a fabulous chauffeur-driven
trip to see Manchester United in action at the
the map below shows the audi Fleet sales
501 SEY famous old trafford ground.
structure and the areas covered by our highly
A1 A4 Saloon A5 Coupé Audi TT Coupé experienced and professional fleet sales all completed coupons will be entered into our free draw to win a
1.2 TFSI 86Ps 118g/km 2.0 TDI 136Ps 120g/km 2.0 TDI 170Ps 134g/km 2.0 TDI quattro 170Ps 139g/km
1.4 TFSI 122Ps 124g/km 2.0 TDI multitronic 143Ps 149g/km 2.0 TDI quattro 170Ps 144g/km 2.0 TFSI 211Ps 154g/km
managers. the contact telephone numbers pair of tickets to watch Manchester United in a home match at old
1.6 TDI 105Ps 105g/km 2.0 TDI 170Ps 134g/km 2.0 TFSI 180Ps 149g/km for your personal Fleet sales Manager are trafford during the 2010/2011 season. the closing date for entries
2.0 TDI quattro 170Ps 145g/km 2.0 TFSI 211Ps 149g/km
2.0 TFSI 211Ps 149g/km detailed overleaf. is 17 december, 2010. For terms and conditions see below.
if you have any questions or enquiries name.......................................................................................
relating to audi Fleet sales, please don’t Job title.....................................................................................
RSW 998 hesitate to call your Fleet sales Manager who company name..........................................................................
R E U 9 01 655 NAX will do everything possible to help. company address.......................................................................
A3 A4 Avant A5 Sportback Audi TT Roadster iain carMichaeL
1.6 TDI Standard 105Ps 99g/km 2.0 TDIe 136Ps 120g/km 2.0 TDI 143Ps 135g/km 2.0 TDI quattro 170Ps 144g/km head oF FLeet saLes
1.6 TDI 105Ps 109g/km 2.0 TDI 136Ps 125g/km 2.0 TDI 170Ps 137g/km 1.8 TFSI 160Ps 152g/km telephone no.............................................................................
2.0 TDI 140Ps 115g/km 2.0 TDI multitronic 143Ps 155g/km 2.0 TDI quattro 170Ps 147g/km 2.0 TFSI 211Ps 154g/km aUdi Uk
2.0 TDI 170Ps 123g/km 2.0 TDI 170Ps 144g/km 2.0 TDI multitronic 143Ps 152g/km email........................................................................................
2.0 TDI quattro 170Ps 135g/km 2.0 TDI quattro 170Ps 149g/km 2.0 TFSI 180Ps 152g/km
1.2 TFSI 105Ps 127g/km 2.0 TFSI 211Ps 154g/km 2.0 TFSI 211Ps 152g/km nature of business......................................................................
1.4 TFSI 125Ps 132g/km
1.8 TFSI 160Ps 152g/km all models quoted are equipped with manual Who is responsible for fleet purchasing decisions?
transmission unless otherwise stated. Please
consult your local audi centre for full details .................................................................................................
of emissions levels for models with automatic
to register for a test drive, please state which model you are
KLA 314 LJV 522
interested in driving....................................................................
67 Please send me a brochure (state model)
A3 Sportback A5 Cabriolet ................................................................................................
1.6 TDI 105Ps 109g/km A6 Saloon 2.0 TDI 170Ps 144g/km in what format would you prefer to receive future issues of Progress?
2.0 TDI 140Ps 115g/km 2.0 TDIe 136Ps 139g/km 2.0 TFSI 211Ps 159g/km ● AREA 8 craig Larson in printed form or as a digital e-zine via email
2.0 TDI 170Ps 123g/km 2.0 TDI 170Ps 149g/km ● AREA 7 Matthew hill
2.0 TDI quattro 170Ps 135g/km
1.2 TFSI 105Ps 127g/km 8 ● AREA 6 sam ragheb Data Protection Act 1998: We, audi (Uk), our audi centres, authorised repairers and other
group companies, will hold your information. Wherever you request further information about
1.4 TFSI 125Ps 134g/km ● AREA 5 claire tracey our products or ask for a test drive, we will use your information for that purpose. in addition,
1.8 TFSI 160Ps 153g/km ● AREA 4 Paul o’Brien we would like to keep you up to date on any products and services that may be of interest to you.
We or they may contact you by mail, telephone, e-mail or other electronic messaging service. if
6 ● AREA 3 kay Fenwick you would like to be contacted in future by e-mail or sMs, please tick if you do not wish to be
contacted by mail or telephone, please tick this box
7 ● AREA 2 alison davis Please note that we send brochures to UK addresses only, and BFPO numbers cannot be fulfilled.
you have the right to ask for a copy of the information held by us in our records in return for
● AREA 1 simon Lewis payment of a small fee. you also have the right to require us to correct any inaccuracies in your
information. audi (Uk) is a trading name of volkswagen group United kingdom Limited.
By submitting this form you expressly consent that the Manchester United (MU) group (being all
NGB 212 companies with the MU name) and the other MU commercial partners (as both may change over
5 time) may share and use your personal information (a) to provide market products and services you
4 request, (b) for consumer profiling and market research, and (c) unless you tick the boxes below, to
F o r F U r t h e r d e ta iL s o n 3 contact you by post, phone or electronically (including email, text and digital tv) about MU-related
products, services, offers and events. if you do not wish to receive details of products, services,
A3 Cabriolet A6 Avant A7 Sportback 2 offers and events from MU group MU commercial Partners, please tick the relevant box.
1.6 TDI 105Ps 114g/km 2.0 TDIe 136Ps 139g/km 3.0 TDI multitronic 204Ps 139g/km any ModeL in the aUdi Prize draw terms and conditions: the prize is a chauffeur-driven trip and two tickets to a Manchester
2.0 TDI 140Ps 119g/km 2.0 TDI 170Ps 152g/km 3.0 TDI quattro 245Ps 158g/km United football match to be confirmed. entries must be made on the official entry form (above). the
1.2 TFSI 105Ps 132g/km range, PLease caLL 1 winner will be drawn at random from all entries received and will be notified by telephone shortly
3 after the closing date, 17 december, 2010. the name of the winner will be made available on receipt
1.8 TFSI 160Ps 156g/km of a stamped self-addressed envelope received by the promoter, volkswagen group United kingdom
0 870 241 56 63, o r v i si t Ltd, before 31 January, 2011. the judges’ decision is final. the prize is non-transferable. one entry
per person. there is no cash alternative. audi Uk reserves its right to substitute any prize with a prize
aUdiFLee tsaLes.co.Uk of equivalent or higher value in the event of circumstances outside its control.
Progress magazine / 19
BUSiNeSS replY Service
licence no. NAT14114
The Audi National
Fleet Sales Team
Audi Fleet Sales
Iain Carmichael Kim Folcarelli Nathan Dennis
Head of Fleet Sales Administrator Fleet Sales
07710 173524 01908 601663 Marketing Manager
Audi National Fleet Sales Team
Roger Grainger ● AReA 8: ● AReA 4:
Audi Fleet Sales
National Fleet Craig Larson Paul O’Brien
Sales Manager Fleet Sales Manager Fleet Sales Manager
07711 036028 07817 511332 07989 241112
Mark Hamilton ● AReA 7: ● AReA 3:
Key Account Manager Matthew Hill Kay Fenwick
07917 397077 Fleet Sales Manager Fleet Sales Manager
07875 736524 07958 497675
● AReA 6: ● AReA 2:
Sam Ragheb Alison Davis
Fleet Sales Manager Fleet Sales Manager
07917 397074 07703 206021
● AReA 5: ● AReA 1:
Claire Tracey Simon Lewis
Fleet Sales Manager Fleet Sales Manager
07983 596797 07947 988991
Contract Hire and Leasing
Warren Richards Keith Anderson Joanna Knott
National Contract Hire Contract Hire and Contract Hire and
and Leasing Manager Leasing Manager Leasing Manager
07764 660641 (North) (Midlands)
07808 730921 07739 592222
Service and Henry Williams Alison Christie
Technical Manager Contract Hire and Emergency Services
07703 404271 Leasing Manager Fleet Sales Executive
(South) 07738 897379
Fleet Sales Support
Gina Blaauw Gemma Watts Sunita Sudra
Fleet Sales Support Co-ordinator Contract Hire and
Administration 01908 601915 Leasing Sales
0870 241 5663 Michelle Munt 01908 601034
01908 601167 Fleet Sales Executive
Contract Hire and