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Service Management Notes for Bbm

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					                               KUVEMPU UNIVERSITY
                                   OFFICE OF THE DIRECTOR
                   DIRECTORATE OF DISTANCE EDUCATION
                       Jnana Sahyadri, Shankaraghatta – 577 451, Karnataka
       Phone: 08282-256246, 256426: Fax: 08282-256370; website: www.kuvempuuniversitydde.org
               E-mail: info@kuvempuuniversitydde.org, ssgc@kuvempuuniversitydde.org

 TOPICS FOR INTERNAL ASSESSMENT ASSIGNMENTS - 2008-09
                               B.B.M. (Second Year)
General Note: Students are advised to read the separate enclosed instructions (in addition to
              the notes that are given below) before beginning the writing of assignments.


                       Part I: Topics in Optional Papers
                        IMPORTANT NOTE FOR B.B.M. STUDENTS
Internal Assessment marks of every Optional Paper are demarcated into: (i) 10 for Executive Skill
Development Activity, (ii) 05 for Assignment Writing and (iii) 05 for regularity (attendance) to
Counseling/ Contact Programme classes pertaining to the paper (Totally 20 marks). Therefore, the IA
topics given below are to be answered only for 05 marks in each paper.
Executive Skill Development Activity (ESkDA): Students are to perform/ prepare reports of any
05 (five) Skill Development Activities that are listed in the Syllabus Book (along with the syllabus of each
paper). Each of the Skill Development Activity carries 2 marks (5 x 2 = 10 marks).
If less than five EskDA topics are given for any of the papers in the Syllabus Book, students are advised
to repeat any of those topics twice but taking different case studies. In total 05 EskDA reports need to
be prepared and submitted for each paper.
Executive Skill Development Activity Reports and Answer to IA topics of each paper should be written/
presented within the combined ‘Internal Assessment Assignment & Skill Development Activity Booklet’
supplied to you. DO NOT USE booklets of your own.



Paper 1: Law & Practice of Banking & Insurance
(Write Assignments on ANY ONE Question. All questions carry equal (05) marks.)
Q.1. Define Banker? Explain the relationship between Banker and Customer. Types of
     Accounts.
Q.2. Define insurance. What are the functions of insurance? Explain the history of insurance
     in India.
Q.3. What is paying banker? Explain the duties of collecting Banker.

Paper 2: Management Information System and Computer Applications
(Write Assignments on ANY ONE Question. All questions carry equal (05) marks.)
Q.1. What is language processor? Explain Assembler and Complier. Explain Low-level
     language and High-level language.
Q.2. Explain different types of computers (Principles of working, size, and Capability).
Q.3. What are the different data types in “C”? Explain Decision making statement in “C”
     write a C-Program to Calculate Simple and Compound Interests.
@BCL@6C0A9BFA.doc                                                                              2

Paper 3: Business Law and Secretarial Practice
(Write Assignments on ANY ONE Question. All questions carry equal (05) marks.)
Q.1. What is Contract? Write its elements. When an agreement becomes a valid Contract?
Q.2. What is a company? Write its features. Explain different types of companies.
Q.3. Who is a company Secretary? What are all the right and liabilities he has?

Paper 4: Taxation
(Write Assignments on ANY ONE Question. All questions carry equal (05) marks.)
Q.1. Explain the procedure of set off and carry forward of losses.
Q.2. Explain the income tax Authorities.
Q.3. What do you mean by Perquisites? List out any 10 tax-free perquisites?

Paper 5: International Business Environment & Small Business Management
(Write Assignments on ANY ONE Question. All questions carry equal (05 marks)
Q.1. What is District Industries Centre? Explain the role of DIC in the development of small
     and rural industries.
Q.2. What do you understand by industrial sickness? List out the causes of Industrial
     Sickness.
Q.3. What is globalization? Explain the impact of globalization on Indian Business.

Paper 6: Marketing Management & Service Management
(Write Assignments on ANY ONE Question. All questions carry equal (05 marks)
Q.1. Define Marketing? Explain the Marketing Management concept. What are the
     difference between selling and Marketing mix?
Q.2. Define Product? What are step in planning and development of product? Explain the
     Product Life Cycle (PLC).
Q.3. Define Service Sector. What are difference between service and goods? How its impact
     on marketing?


                     Part II: Topics in Compulsory Paper
                              INDIAN CONSTITUTION
                                       (Answer All Topics)
1. Examine the Salient features of Indian Constitution.                              10 Marks
2. Explain the Powers and Positions of the Prime minister of India.                  5 Marks

                                               -o-
@BCL@6C0A9BFA.doc                                                                           3

                Topics of Executive Skill Development Activities for
           Paper –VI: Marketing Management and Service Management

Marketing Management

1. Prepare Questionnaire for collecting primary data about Consumer Behavior of any one
   Product.
2. Visit a local dealer or distributor and collect data about dealer sales promotion.
3. Prepare Product Life cycle of any on Product.
4. Prepare an Advertisement copy for any one product.
5. Prepare Segmentation Charts for any one product.
6. Select any one product and analyse the distribution channels of the product.


Service Management

1. Write the note on importance of CRM in banking services.
2. Prepare a Mini Survey about consumer survey about customer expectation and
   perception of any once service.

3. Visit a Hotel and collect data about importance of physical evidence in Hotel Service.

4. Write a note on recent development in Tourism Industry.

                                               -o-

				
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