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Seo Keyword Research Report Formats

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					51 Essential SEM Tools

    DFWSEM Association,
        Oct. 2007
         www.dfwsem.org
         blog.dfwsem.org
About The DFWSEM Association

• Established February 2004 by a group of 12 North
  Texas based SEMs
• The first and longest running local SEM association
  and meet-up event
• Dedicated to education, promoting the SEM industry,
  networking, and recognizing the value of search
  engine marketing
Past presenters




                  SEOResearchLabs
2007 Board of Directors
•   President: Rob Garner, iCrossing
•   VP: Tony Wright, Wright IMC
•   Chairperson: Christine Churchill, Key Relevance
•   Vice Chair: Dan Sturdivant, IMC2
•   Vice Chair: Bill Hartzer, MarketNet
•   Vice Chair: John Bagwell, Bagwell Marketing
•   Vice Chair: Mark Jackson, Vizion Interactive
•   Treasurer: Jeff Martin, CardsDirect.com
•   Secretary: John Cole, FollowMyBand
51 Essential Tools
• List assembled by the board members of DFWSEM
• Both SEO and SEM tools are included
• We chose each tool based on one or more of the
  following criteria:
  –   Commonly used by a wide range of SEMs
  –   Useful or essential to one or more board members
  –   Helped solve a specific problem that SEMs often face
  –   It was very useful
SEOdigger.com
•   What it does
    – Competitive ranking
      report tool, shows
      ranking history in Google
•   Cost
    – Free
•   Location
    – www.seodigger.com
• What it does
   – Provides visual link maps from
     Google “similar pages”
• Cost
   – Free
• Location
   – www.touchgraph.com/TGGoogleBrow
     ser.html
Yahoo! Site Explorer
•   What it does
    – Shows accurate picture of back links and
      indexed pages
•   Cost
    – Free
•   Location
    – siteexplorer.search.yahoo.com
SEO Toolbar
•   What it does
    – Provides data on sites in one easy place
      through your Firefox browser. Turn images
      and CSS on/off, disable javascript, and many
      more.
•   Other features
    – See full feature list at
      tools.seobook.com/firefox/seo-for-firefox.html
•   Cost
    – Free
•   Location
    – tools.seobook.com/firefox/seo-for-firefox.html
Trellian’s Keyword Discovery
•   What it does
    – Provides keyword ideas and aids
      in brainstorming
•   Other features
    – Provides popularity numbers from
      multiple databases
    – Shows seasonal trends
•   Cost
    – $69.95 monthly
•   Location
    – www.keyworddiscovery.com
We Build Pages' Toolset
•   What it does
    –   Free Internet Marketing and SEO Tools
    –   Backlink and anchor text checker
    –   Class C Backlink analyzer
    –   Keyword density analysis tool
    –   Spider viewer
    –   Many more
•   Cost
    – Free
•   Location
    – www.webuildpages.com/tools/default.htm
Deep Link Ratio Checker
•   What it does
    – This tool was created to analyze
      how the deep link ratio of a site
      affects its rank in search engines.
      We can use this tool to compare
      the DLRs for the best ranking
      sites for a search phrase.

•   Other features
    – For each phrase you enter, this
      tool will calculate the deep link
      ratio of the top 10 search results.

•   Cost
    – Free

•   Location
    – www.webuildpages.com
WebConfs.com KW Density Checker
•   What it does
    – Checks keyword frequency at the page level
•   Other features
    – Tag cloud
•   Cost
    – Free
•   Location
    – webconfs.com/keyword-density-checker.php
  • What it does
       – Real-time pay per click reporting, auditing and
         fraud monitoring
  • Other features
       – Build custom reports and export data in a
         variety of formats
  • Cost
       – Free
  • Location
       – www.vericlix.com




VeriClix is owned and operated by DFW SEM Board member Jeff Martin.
• What it does
   – Displays Google search results across
     different data centers
• Cost
   – Free
• Location
   – www.seocritique.com/datacentertool/
• What it does
  – Free multivariate and A/B testing tool,
    helps online marketers increase visitor
    conversion rates and overall visitor
    satisfaction by continually testing
    different combinations of site content
    (text and images)
• Cost
  – Free
• Location
  – services.google.com/websiteoptimizer/
Google Adwords Editor
•   What it does
    – Allows for easy update of Google
      Adwords accounts
•   Other features
    – Download your AdWords account to your
      computer, make your changes, then
      upload your revised campaigns. Work off
      line, Copy and paste, do bulk changes
      then upload all at once
•   Cost
    – Free
•   Location
    – www.google.com/intl/en/adwordseditor/
• What it does
  – Checks natural search engines rankings
• Cost
  – $149/5 domains; $389/unlimited domains
• Location
  – www.webposition.com
Agent Web Ranking
•   What it does
    – Ranking software particularly useful for
      international search engine optimization
      work. A substitute for WebPosition.        Other Features
•   Cost                                             Searches through Google
    – From $50-$500 per month, see pricing at        API, most like “manual
      www.agentwebranking.com/pricing.htm            searches” for ranking reports,
                                                     customized reporting features
•   Location
    – www.agentwebranking.com/
OptiLink
•   What it does
    – Checks natural search engines rankings
•   Other features:
    –   Incoming link popularity.
    –   Link text (keyword ratio).
    –   Keyword density ratio on the web page.
    –   Keyword density ratio in the title tag.
    –   Google PageRank rating (if Google is the selected
        search engine).
•   Cost
    – $149
•   Location
    – www.optilinksoftware.com/
• What it does
  – Search engine ranking software that emulates
    manual search through each search engine to
    produce reliable and accurate website positioning
    reports.
• Other features
  – Built for SEOs, custom reports, find trend
    rankings and compare against competitors.
• Cost
  – $99-$399
• Location
  – www.advancedwebranking.com
• What it does:
   – Allows you to see how your website links evolve in
     time. You can compare the evolution of your site with
     the evolution of your competitors using data from the
     most popular search engines.
• Other features:
   – Query most search engines for back links to any
     URL/domain and then query site info for each linking
     site
• Cost:
   – $59-$149
• Location
   – www.advancedlinkmanager.com
CombineWords.com
•   What it does
    – Keyword list expansion tool
•   Cost
    – Free
•   Location
    – www.combinewords.com
Server Header Checkers
•   What It Does
    – This free Server header checker tool allows you
      to check the HTTP status returned by a server.
      Useful for checking redirect status (301, 302,
      etc.).
•   Cost
    – Free
•   Location
    – www.webrankinfo.com/english/tools/server-
      header.php
SEO Quake
•   What it does
     – Extension for both Firefox and IE
       that provides a quick look at many
       SE parameters, including
       backlinks, indexed pages, Alexa
       rank, quick DomainTools.com
       lookup, and others
•   Other Features
     – Also allows for downloading of
       SERPS into Excel with many data
       points included – great for link
       building
•   Cost
     – Free
•   Location
     •   www.seoquake.com/?sln=en
Overture’s Keyword Selector Tool
•   What it does
    – Provides popularity numbers from
      Yahoo
•   Other features
     - Good for brainstorming
•   Cost
    – Free
•   Location
    – inventory.overture.com/d/searchinvento
      ry/suggestion/
Hitwise
•   What it does
    – Provides competitive insights on
      keywords
•   Other features
     - Helpful for brainstorming and
       comparing keywords
•   Cost
    – $60,000 a year
•   Location
    – www.hitwise.com/
WordTracker
•   What it does
    – Provides new keyword ideas
•   Other features
     - Helpful for brainstorming and
       comparing keywords
•   Cost
    – $299 a year
•   Location
    – www.wordtracker.com
MSN adCenter Tools
•   What it does
    – Toolbox of advertising and
      keyword research tools.
•   Other features
     - Good for learning more about user
       intent behind a keyword
•   Cost
    – Free
•   Location
    – adlab.msn.com/
Quintura
•   What it does
    – Visual search engine navigation
      tool that extracts keywords from
      search results and builds a word
      cloud.
•   Other features
     - Good for brainstorming
•   Cost
    – Free
•   Location
    – www.quintura.com/
Google Cheat Sheet
•   What it does
    – 2-page quick reference guide to Google
      search products and useful operators
•   Other features
    – List of execs, all Google CCTLDs,
      advanced and basic operators, “search by
      number” shortcuts
•   Cost
    – Free
•   Location
    – www2.adelaider.com/google-cheat-
      sheet/?cheatsheet
Google Sitemap Generator
•   What it does
    – Quickly spiders sites and creates
      XML sitemaps that adhere to the
      standards set forth at
      www.sitemaps.org
•   Other Features
    – Will automatically update sitemap
      based on parameters set by you
•   Cost
    – Free
•   Location
    – www.xml-sitemaps.com/index.php
Marketleap
•   What it does
    – Comprehensive backlink
      checking tool
•   Other features
    – “Search Engine saturation” report
      shows number of indexed pages
      across various engines
    – Competitive reports
•   Cost
    – Free
•   Location
    – www.marketleap.com/siteindex/d
      efault.htm
Archive.org
•   What it does
    – Historical web page archive
•   Cost
    – Free
•   Location
    – www.archive.org




                                    Yahoo! Homepage, October 14, 1997
W3 Code Validator
•   What it does
    – Validates HTML code to current
      standards
•   Cost
    – Free
•   Location
    – validator.w3.org
Watchfire - WebXACT
•   What it does
    – Site diagnostics tool. Assess broken
      links, checks meta tags, code
      validation, etc.
•   Other features
    – Accessibility validation
•   Cost
    – Free
•   Location
    – http://webxact3.watchfire.com/report.
      asp
ISAPI Rewrite
•   What it does
    – Rewrites URLs at the server level
      for IIS
•   Cost
    – Full version, $99
•   Location
    – www.isapirewrite.com
Joost de Valk’s Non-
personalized results Plugin
•   What it does
    – Allows you to remain logged-in to
      Google Services while viewing non-
      personalized search results
•   Cost
    – Free
•   Location
    – www.joostdevalk.nl/seo-tools/disable-
      personalized-search-plugin/
PageRankBot
•   What it does
    – Sitewide PageRank filtration and
      supplemental results analysis tool
    – Provides more control over internal
      PageRank distribution.
    – Helps to visualize internal link structure
      from a PR perspective
    – Helps solve supplemental results issues
•   Cost
    – Free
•   Location
    – www.seo4fun.com/php/pagerankbot.php
Google Toolbar
•   What it does
    – Check PageRank, shortcuts to
      various Google properties
•   Other features
    – Popup blocker
•   Cost
    – Free
•   Location
    – toolbar.google.com
Google Webmaster Central
•   What it does
    – One-stop shop for webmaster
      resources
•   Other features
     - Helps you learn about your site
•   Cost
    – Free
•   Location
    – www.google.com/webmasters/
Google Analytics
•   What it does
    – Free analytics program
•   Other features
     - Allows you to track where your visitors
       come from and how they interact with
       your site
•   Cost
    – Free
•   Location
    – www.google.com/analytics/
Google Base
•   What it does
    – Helps searchers find products you
      sell
•   Other features
     - Allows you to easily submit all types
       of online and offline content which
       Google will make searchable.
•   Cost
    – Free
•   Location
    – base.google.com/
Google’s Traffic Estimator Tool
•   What it does
    – Provides quick traffic estimates of
      keywords
•   Other features
     - Good for quick ballpark numbers
•   Cost
    – Free
•   Location
    – https://adwords.google.com/selec
      t/TrafficEstimatorSandbox
Google Adwords Keyword Tool
•   What it does
    – Provides new keyword ideas
•   Other features
     - Helpful for brainstorming and
       comparing keywords
•   Cost
    – Free
•   Location
    – https://adwords.google.com/selec
      t/KeywordToolExternal
Google Suggests
•   What it does
    – As you type into search box, Google
      guesses what you’re typing and
      offers suggestions in real time.
•   Other features
     - Good for brainstorming
•   Cost
    – Free
•   Location
    – www.google.com/webhp?complete=
      1&hl=en
Google Trends
•   What it does
    – Show trends in search
      popularity.
•   Other features
     - provides insights and visual
       trend lines
•   Cost
    – Free
•   Location
    – www.google.com/trends
ClickTracks
•   What it does
    – Search analytics
•   Other features
    – PPC management
•   Cost
    – Packages from $79/month and up
•   Location
    – www.clicktracks.com
Lead Maverick
•   What it does
    – A content management system ties
      to a search engine optimized
      directory that allows small
      businesses to quickly create
      optimized Websites
•   Other Features
    – Provides full analytics
    – Great for lead generation
•   Cost
    – Free to several hundred per month –
      only sold through certified re-sellers
•   Location
    – www.leadmaverick.com/
Bruce Clay SE Relationship
Chart
•   What it does
    – Visual diagram of search engine distribution
      relationships
•   Cost
    – Free
•   Location
    – www.bruceclay.com/searchenginechart.pdf
Other tools
• Firefox Plugins https://addons.mozilla.org/en-US/firefox/
• Compete - http://www.compete.com
• Ranks.nl – http://www.ranks.nl
• Atlas One Point – http://www.onepoint.com
• Elixir Site Assessment Tool -
  http://www.elixirsystems.com/tools/linkpopularity.php
• “Your brain”
Thank you. Send your own search tool
suggestions to info@dfwsem.org




            www.dfwsem.org

				
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Description: Seo Keyword Research Report Formats document sample