FOR IMMEDIATE RELEASE PR Contact Sarah Ingersoll National Healthy

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FOR IMMEDIATE RELEASE PR Contact Sarah Ingersoll National Healthy Powered By Docstoc

PR Contact:
Sarah Ingersoll
National Healthy Mothers, Healthy Babies Coalition

    Text4baby Launches Nationwide Contest, Encouraging Pregnant Women and New Mothers
                           To Engage in Maternal and Infant Health
               States Compete to Enroll Women in Innovative Mobile Health Program

       WASHINGTON, DC, May 10, 2011 – In honor of National Women’s Health Week, text4baby
announced today its State Enrollment Contest, a national competition to encourage pregnant women and
new mothers to engage in pre-natal and infant health.

Building on the success of text4baby, which has already reached more than 170,000 users thanks to its
unprecedented public-private partnership – the contest is an exciting opportunity to build on the
momentum of enrollment and capture the spirit of its over 500 Outreach Partners. The top three states to
enroll the most users in text4baby between now and the end of October 2011 will be announced at the
American Public Health Association Annual Meeting in Washington, DC in November. The prize for each
of the winning states will be a sponsored luncheon/press event in their given state for their text4baby

The State Enrollment Contest is just one way in which text4baby is reaching out to and supporting its
partners across the country. As a data-driven initiative, Text4baby is also providing the network of
program partners with enrollment information by zip code and in real time so that program and marketing
strategies can be planned and modified accordingly. This detailed data, previously only available at the
State level, allows all committed partners and researchers to understand the nature of the service’s

Text4baby partners are the key to successful outreach to pregnant women and new mothers nationwide.
With more accessible data and a State Enrollment Contest, 2011 promises to be a year in which
text4baby reaches as many moms and families as possible through increased enrollment.

For more information on how to get involved in the State Enrollment Contest visit or email

About text4baby

Text4baby is the country's first free, health education program using text messages, provides timely tips
and expert advice sent directly to the cell phones of pregnant women and new moms. Pregnant women
and new mothers who text "BABY" (or “BEBE” for Spanish) to 511411 receive weekly text messages,
timed to their due date or their baby's birth date through the baby’s first year. The messages, which have
been developed in collaboration with government and nonprofit health experts, deal with nutrition,
immunization and birth defect prevention, among other topics.

Text4baby is made possible through a public-private partnership that includes government, corporations,
academic institutions, professional associations, tribal agencies and non-profit organizations. Johnson &
Johnson is the founding sponsor. Founding partners include the National Healthy Mothers, Healthy
Babies Coalition, Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (WPP company).
U.S. government partners include the White House Office of Science and Technology Policy, the
Department of Health and Human Services, the Department of Defense Military Health System, and the
US Department of Agriculture. The mobile health platform is provided by Voxiva, and free messaging
services are generously provided by participating wireless service providers. Implementation partners
include BabyCenter, Danya International, Syniverse Technologies, Keynote Systems, and The George
Washington University. MTV Networks is a media sponsor.

State Enrollment Contest Partners include:

            o   U.S. Department of Agriculture
            o   National WIC Association
            o   Association of Maternal and Child Health Programs (AMCHP)
            o   National Healthy Start Association (NHSA)
            o   March of Dimes
            o   National Association of County and City Health Officials (NACCHO)
            o   National Alliance for Hispanic Health
            o   CityMatCH