n this fragile economic time, maintaining sales to beauty products, promoting a growing sentiment of
growth in beauty remains a challenge. In 2004, beauty from the inside out.
retail sales of cosmetics and toiletries grew by just Other trends noted by Euromonitor International include
0.5 percent, according to a study released by Euromonitor continued interest in spa services and take-home spa
International titled The Market for products to replicate the
Cosmetics & Toiletries in the experience at home. United States
USA. This slow growth, coupled teens — all 30 million of them —
with a growing number of brands have become the new darling
and stock keeping units to choose demographic for brand marketers.
from, makes an attractive package And brand marketers are also
increasingly important. wooing ethnic consumers and men
as partners for the future. Beauty
Several trends exist within the Packaging will tackle many of
beauty market. According to these trends and issues this year in
Euromonitor International, baby its editorial, tailoring our articles
boomers in the United States are to fit the concerns and interests of
driving increased interest in health the Beauty Packaging industry.
and wellness. Avon and Procter &
Gamble’s Olay brand now offer
vitamin supplements in addition
New Name, Tradition of Excellence
s of January 2006, Cosmetic Packaging & Established to bring HAPPI’s quality of content to
Design re-launches as Beauty Packaging. the packaging and design of beauty products, Cosmetic
The name better reflects Packaging & Design became an
our focus on all aspects of beauty independent publication in 2001.
packaging. Since then, the magazine has seen
growth in circulation, advertising,
While the name is new, our and industry recognition of editorial
publication has had years to earn excellence.
its reputation as a trusted packaging
source within the cosmetic, This year promises to be an exciting
fragrance and personal care year for the publication. Beauty
industries. The history of Beauty Packaging kicks off 2006 with a
Packaging can be traced to 1996, new name, a fresh new look, and a
when Cosmetic Packaging & Design first appeared as a continued dedication to providing our readers with the
supplement to HAPPI magazine. HAPPI — Household latest industry news and packaging trends.
and Personal Products Industry — is the flagship Rodman
magazine now in its 41st year.
Introduction / Editorial Focus
“The more alternatives, the more difficult the choice.”
Decisions, decisions. According to
market research company The NPD
Group, 20 percent of U.S. beauty
sales are attributed to U.S.
department stores, 17 percent come
from mass merchants and 13 percent
of sales derive from drug stores.
Figure in all the other ways to get
beauty products — like the Internet,
T.V. shopping channels, spas and
direct sales — and that amounts to a
lot of choices.
And once a consumer decides which distribution channel to
buy from, the decisions continue. Each product promises its
own little miracle — from taming frizzy hair to clearing skin to
eliminating odor. At the same time, there are possibly hundreds
of other products promising the same results. Often the
ingredients are close, the directions similar, and the price comparable. So how is a consumer to choose?
When all else fails, judge a book by its cover. At least that’s what marketers are betting on. It’s no surprise then that
today’s marketers — Estée Lauder, L’Oréal, Procter & Gamble, et al — take as much care developing the package for a
new product as with the formula it contains. They are aware that no matter how good the product is, someone needs to
try it before it’s successful.
Packaging is influenced by a number of factors — business
climate, fashion trends and new technologies. Beauty
Packaging reports on the important packaging issues that are
influential in determining how today’s beauty and personal
care products appear on the shelf.
Circulation & Buying Influence
CIRCULATION SHOW COVERAGE & DISTRIBUTION
7000 By attending and/or exhibiting at almost every major
industry-related meeting and trade show worldwide, we are
6000 able to offer added value to our advertisers through the
distribution of Beauty Packaging at venues throughout the
world. This helps promote Beauty Packaging as the global
4000 industry resource for valuable marketing information on new
product launches, marketing trends, new packaging and
3000 industry news.
Some of the industry events at which we offer Bonus
Distribution are: CTFA – Cosmetic Toiletries and Fragrance
Association, Cosmoprof Bologna and Cosmoprof North
0 America, HBA Health & Beauty America, Luxe Pack, New
York and Luxe Pack, Monaco.
*Source: June 2005 BPA Worldwide Circulation statement. This is an analysis of In addition to the shows and events, Beauty Packaging
10,161 or 99% of respondents who specified their business/industry product lines is also the proud sponsor of the International Package Design
their firms manufacture. Because any one respondent can check more than one Awards [IPDA] held at HBA Health & Beauty America in
response, the total may exceed the total circulation.
New York. HBA management has chosen Beauty Packaging
as a valuable partner in serving the cosmetic and personal care
Beauty Packaging is a controlled-circulation, four-color
industry. The 2005 HBA/IPDA will be our fourth consecutive
publication with 10,259* qualified subscribers. Free
year sponsoring this international event. The IPDA’s are held
subscriptions are available to all U.S. and international
every year during HBA Health & Beauty America. Beauty
cosmetic and personal care professionals. Qualified recipients
Packaging also publishes the IPDA SHOW NEWS with a
include decision makers at the cosmetic and personal care
circulation of 8,000 at HBA Health & Beauty America [see
manufacturing companies and other major cosmetic suppliers
special issues page of the media kit]. The awards can be viewed
to the $201 billion global industry.
on the exhibition floor at the Beauty Packaging booth.
Beauty Packaging is audited by BPA Worldwide,
which verifies reports detailing clear, accurate and objective
OUR READERS ARE DECISION-MAKERS
Percentage of Readers with Buying Influence in the
statistics on our recipients to advertisers and advertising agents.
A sampling of subscribing companies** includes:
• Procter & Gamble • Colgate-Palmolive Contract Manufacturing Services 49%
• Estée Lauder • Avon Products
• Limited Brands • Alberto-Culver Contract Packaging/Contract Filling 52%
• Access Business Group • Yankee Candle
• Johnson & Johnson • Mary Kay Gift Promotions 41%
• Coty • Dial
• Revlon • Pfizer Packaging/Packaging Components 82%
• Church & Dwight • Gillette
• Elizabeth Arden • Schering-Plough Sample Packaging 60%
BUYING INFLUENCE 0% 30% 60% 90%
Beauty Packaging offers suppliers an opportunity to
put their products in front of buying decision makers in *Source: June 2005 BPA Worldwide Circulation statement.
the dynamic growth industries of cosmetics, fragrances **Publisher’s Own Data
and toiletries. ***Readership Ad-Q Study June 2005 Beauty Packaging
Circulation / Online Advertising Services / Special Issues
2006 Special Issues
ONLINE ADVERTISING SERVICES
Every day, thousands of beauty packaging professionals go to beautypackaging.com. They visit our site to read current
features, find stories in the archive, get breaking news, search for sources in the Online Buyers’ Guide and find useful links
to other content throughout the industry. They are a highly targeted audience that come back time and time again to gain
insight into the beauty packaging marketplace, and your products and services. There are several online services available.
Call to inquire about the various options offered to make the right connections.
COMPANY OF THE YEAR: EXCELLENCE IN PACKAGING
The Jan/Feb issue of Beauty Packaging will profile The Company of the Year: Excellence in
Packaging. A beauty products company will be selected by our readers. Once the marketer is
selected, the editors of Beauty Packaging will write an in-depth report on the company by
interviewing key packaging decision makers, who set and implement its standards of excellence.
Suppliers that advertise with a full-page in this issue will receive a FREE congratulatory page
in the Jan/Feb issue. This is the perfect marketing opportunity for suppliers to get their name
in front of the award-winning company.
AD CLOSING: Jan. 3
CORPORATE PROFILES is a year-round reference featuring an in-depth look at the major
suppliers to Beauty Packaging’s markets. Here’s how it works: Advertisers receive a full-page
advertorial featuring their company, products and services, global capabilities, etc. in an attractive,
easy-to-read, four-color format. The advertorial is placed opposite your advertisement. Bonus
distribution throughout the year at major trade events.
AD CLOSING: Feb. 7
HBA/IPDA SHOW NEWS - Tabloid Supplement
Double your exposure and heighten the awareness of your
company during HBA! This is your opportunity to be seen with
the winner’s of the industry’s most prestigious packaging competition. Special rate for advertisers in both Beauty
Packaging’s September issue and the IPDA Show News. Please contact your representative for details.
AD CLOSING: Aug. 17
2006 Editorial Calendar
Editorial Features Show/Event Distribution Advertiser Extras Ad Space Deadline
• Beauty Company of the Year: • CTFA Annual Meeting Receive a full or half page
Excellence in Packaging FREE Congratulatory ad
• Market focus: Asian Beauty Market for every full or half page ad. Jan. 3
• Product focus: Fragrance Packaging
• Product focus: Label Trends
• Corporate Profiles • Cosmoprof Bologna Every full or half page
• Market focus: Counterfeiting and • HBA Mid-Year Packaging advertiser receives a
Brand Protection Symposium corresponding space as
• Year-round to trade shows advertorial to describe
• Product focus: Differentiating Stock
and industry events. company and its products
Bottles Through Components & Color
• Product focus: The Finishing Touch: and services.
Ribbons, Seals & Packaging Accessories
• Mass Market Packaging Trends • Luxe Pack New York Receive a FREE Supplier
• Market focus: Environmental Awareness and • SCC Supplier’s Day Gallery with every full or
Packaging: Environmentally Friendly Materials, half page ad.
Recycling, Getting Rid of Surplus Materials. April 3
• Product focus: Metal for Primary Packages
• Product focus: What’s Old is New: Bulb
Sprayers & Other Vintage Looks.
• 2006 FiFi Award Winners • Cosmoprof North America Ad Q Study will
• Market focus: Courting the Metrosexual: measure the effectiveness
Men’s Fragrances, Skin Care & Beyond of your ad in this issue.
• Product focus: Cosmetic Applicators: Brushes, May 9
Wands, Puffs, Sponges & Pencils
• Product focus: Secondary Packages:
Paperboard, Plastic & Metal.
• Annual Buyers Guide • Cosmeeting Advertisers receive FREE
• Market focus: Starting a Beauty Start-Up: Bold Face Listing in Alpha
and Categories Index
Working With Contract Packagers and June 6
Manufacturers to Turn Dream into Reality.
• Product focus: Packaging for Personal Hygiene:
Deodorants, Oral Care, Shampoos & Soaps.
• HBA 2006 Show Issue • HBA
• Market focus: Packages for the Young and Old • Luxe Pack Monaco
• Product focus: Tube Market Aug. 1
• Product focus: Unusual Color Cosmetic Packages
• IPDA Finalists
IPDA SHOW NEWS
A Special HBA Show Newspaper covering the Awards Dinner and IPDA Competition
• Executive Honorees 8000 copies distributed at HBA
• IPDA Category Winners and Finalists Awards Dinner and Days 2, 3 of
• Top 20 Global Beauty Companies • SCC Annual Meeting
• Market focus: Luxury for the Masses: Prestige
Looks for Mass Markets
• Product focus: Sample Packages for Unusual Sept. 26
• Product focus: Catching the Consumer’s Eye
In-Store: POP displays and Promotional Packaging
• Prestige Market Packaging Trends Advertisers receive a FREE
• Market focus: Outsourcing: Private Label, Supplier Gallery with every
Contract Manufacturing full or half page ad. Nov. 7
• Product focus: Advances in Dispensing Technology
• Product focus: Glass Bottle Decorative Effects
Editorial Calendar / Rates / Digital Ad Specifications
2006 Advertising Rates & Digital File Specifications
1X 4X 8X 12X Digital File Specifications
•All artwork must be 300 dpi at 100% repro size except
for vector art saved in EPS format.
PAGE White $3380 $3030 $2640 $2415 (7” x 10”)
•All ads must be in CMYK format unless they utilize a
(8.25” x 11”) PMS color.
(209 mm x 279 mm) (178 mm x 253 mm)
•Acceptable file formats include: .pdf*, .tif, .eps, .jpg or .psd
* BEAUTY PACKAGING uses the industry standard
PDF/X1-a workflow. In order to keep a standardized
THIRDS White 2875 2580 2240 2050 environment of great color and reproduction we are
(4.5” x 9.5”) now requiring that the material submitted be this level
(114 mm x 241 mm) of requirement. See our Prepress site for more
information and downloads.
HALF Black/ • Acceptable application files include:
ISLAND White 2405 2155 1875 1715 QuarkXpress, Adobe Photoshop & Illustrator Mac-
(4.5” x 7.5”) based files are required. Include all Mac fonts.
(114 mm x 190 mm)
•Contract proofs are required with all color ads.
Ads sent without proofs will be charged for having one
HALF Black/ made. We cannot guarantee color accuracy if the
PAGE White 2095 1885 1625 1495 advertiser has not seen the contract proof; therefore it
is best for the advertiser to supply a SWOP-compliant
(7” x 4.875”) (3.375” x 9.5”)
(85 mm x 241 mm) proof. Files smaller than 6MBs in size can be sent via
(178 mm x 123 mm)
e-mail. Changes or corrections to the file will result in
additional charges to the advertiser. Files are accepted
THIRD White 1790 1610 1400 1280 on CDs or via FTP.
• Trim size: 8” x 10.75” (203 mm x 273 mm). Keep
(4.5” x 5”) (2.125” x 9.5”)
live matter at least .5” (12.7 mm) from trim edges.
(114 mm x 127 mm) (54 mm x 241 mm)
Bleed page and insert page size: 8.25” x 11” (209 mm
x 279 mm); max weight of insert stock: 100 lb. cover.
QUARTER White 1245 1125 970 885 Send all materials to:
Mamata Chattopadhyay, Production Manager,
(7” x 2.375”) (3.375” x 4.875”)
70 Hilltop Road, 3rd floor
(178 mm x 60 mm) (85 mm x 123 mm)
Ramsey, NJ 07446 USA
CLASSIFIED ADVERTISING RATES * Pre-printed inserts: call for instructions,
COLOR $100 (201) 825-2552, ext. 321.
Per Column inch
COLOR PAGE SPREAD Per Column inch 5X $95
standard * $590 $880 Per Column inch 10X $90 The Prepress Pitstop
matched* 640 1,020 Help Wanted .75¢/word $30 minimum
metallic* 730 1,325 Situation Wanted .50¢/word $20 minimum
4 color* 910 1,450 Blind Box $5
* classified rates are non-commissionable
standard yellow, green, blue or red * Per page or fraction effective January 2006 Currently our FTP site works with Third party FTP
software such as FETCH or CUTEftp, both available on
Covers and Special Positions: 10% surcharge non-cancelable. our downloads page.
Bleed: No charge.
Insert Rates: Inserts are billed at the black & white page rate. Single sheet inserts are
billed as two pages if both sides are used or if reverse side must remain unprinted. Back
up/binding/handling charge is $640. (non-commissionable)
COMBO-RATES: Substantial savings can be achieved on basic rates when ad If you have questions refer to the prepress site.
programs are placed with other Rodman Publications, contact sales manager for details.
Cancellation: Cancellations must be made in writing by the 8th of the month prior to ad placement.
Payment Terms and Methods: Payment is accepted by wire transfer and by check or draft via U.S.
bank payable in $U.S. Terms are net 30 days. Payment option instructions will be included with all billing.
1. Invoices are rendered at date of publication and are due within 30 days. Agency commission will be disallowed on all overdue invoices.
2. Rodman Publishing holds both the advertiser and its dedicated advertising agency jointly and severally liable for all monies due and payable to Rodman Publishing.
3. In the event an account is placed for collection,customer agrees to pay Rodman Publishing for all reasonable collection and/ or legal fees incurred.
Other Rodman Publications
President V.P./Editorial Director Production Manager
Rodman J. Zilenziger Tom Branna Mamata Chattopadhyay
(firstname.lastname@example.org) (email@example.com) (firstname.lastname@example.org)
Executive Vice President Editor Circulation Director
Matthew Montgomery Leah Genuario Ellen Pfister
(email@example.com) (firstname.lastname@example.org) (email@example.com)
Publisher Classified Advertising Sales
Art Largar Karen Elhermann Beauty Packaging
(firstname.lastname@example.org) (email@example.com) 70 Hilltop Rd. • 3rd Floor
Production Director Ramsey, NJ 07446 U.S.A.
National Sales Manager Tel: (201) 825-2552
Donna Feiler Sharon Messner
(firstname.lastname@example.org) (email@example.com) Fax: (201) 825-0553