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									        BUSINESS PLAN

   Benjamin Johnson
       4 - 18 - 02
– Savon’s Barbershop is going to be one of the
  best unisex salons in the Essex county area.
  Savon’s Barbershop will give the people the
  best quality hairstyle for a moderate price.
  Savon’s Barbershop will be known as a
  quality shop, with quality employees, quality
  services and quality prices.
                        KEYS TO SUCCESS
• Location: providing an easily accessible location for
• Environment: providing an environment conducive to
  giving relaxing and professional service.
• Convenience: offering clients a wide range of services in
  one setting, and extended business hours.
• Reputation: reputation of the owner and other "barbers" as
  providing superior personal service.
• My agenda is to start off slow. Make a little profit
  and start to begin to expand my business across
  NJ. I will start slow and wait for my first
  barbershop to gain a lot of success and
  recognition and popularity. Then I will begin to
  expand my business all across New Jersey.
•   Savon’s barbershop goal would be to make money
•   To expand its business across the United States.
•   To be know as a top quality barbershop.
•   To be known as the #1 barbershop in America.
• Business Manger: Benjamin Johnson
• Manger and owner of Savon’s Barbershop. Handles all of
  the financial aspects of the job.
• Manger Benjamin Johnson has worked in a prestigious,
  upscale barbershop in Newark, New Jersey for the past
  four years. Benjamin has created a large client following
  through hard work and dedication. Benjamin, and is
  talented team of barbers, has what it takes to make this
  venture an extremely successful one. We expect our
  growing reputation to lead to new clients and barbers to
  support our anticipated growth.

• The salon will be located in a retail strip
  mall at 1910 Renshaw Ave East Orange,
  New Jersey. The salon will utilize 1,540
  square feet. The location is strategically
  situated on one of the busiest streets in New
  Jersey. It is a high profile area, with easy
  access from all parts of town.
                MARKET CONDITIONS
• There are a number of other barbershops like ours, but
  they are mainly in the very high income parts of Essex
  county and surrounding areas. We do not intend to
  compete with these so called "Day Spas." We wish to
  offer a middle ground for those clients who can't quite
  afford those high-end luxury barbershops.
• Our business atmosphere will be a relaxing one where
  clients can kick back and be pampered. Soft drinks will
  be offered to clients as they enter for service. Televisions
  will be located in the waiting area.
• Savon’s wants to set itself apart from other beauty
  salons that may offer only one or two types of services.
  Having come from such a barbershop, Benjamin has
  realized, from talking with his clients, that they desire
  all of the services that we are proposing, but they
  remain frustrated because they must get their hair done
  at one place and other beauty essentials from
  somewhere else. Although the focus of Savon’s is a hair
  services, we do wish to offer our clients the convenience
  of other services in one location.
• Savon’s is considered an upscale full-service
  barbershop. We will offer a wide range of services that
           Hair: cuts, shaves, reconstructing, and trims.
           Skin Care: European facials and massage.
           Hair products: Oils, powders, creams, shampoos and
            other hair products,
• Revenues will grow at an annual rate of 15%, increasing
  20% in November and December due to a historical
  jump in revenues at this time of year. We anticipate this
  increase to stay steady throughout the following year to
  account for the normal flow of new clients coming into
  the barbershop. Estimates for sales revenue and growth
  are intentionally low, while anticipated expenses are
  exaggerated to the high side to illustrate a worst case
                VALUATION ANALYSIS
• Savon’s is a full-service barbershop dedicated to
  consistently providing high customer satisfaction by
  rendering excellent service, quality products, and
  furnishing an enjoyable atmosphere at an acceptable
  price/value relationship. We will also maintain a friendly,
  fair, and creative work environment, which respects
  diversity, ideas, and hard work.

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