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THE METRO TRAVELER DECEMBER 2010 A Newsletter by Metro Taxi, Denver’s Largest Taxi Company Robert McBride to Lead the Taxicab, Limousine & Paratransit Association To a packed house at the 92nd Annual TLPA for cash or credit card transactions. McBride has championed and led Convention and Trade Show in Los Angeles, the charge in going ‘green’ by powering the Metro Taxi headquarters CA, Robert McBride recently assumed the 2011 with used motor oil and adding hybrids to the company’s fleet of 500 presidency of the Taxicab, Limousine & Paratransit vehicles serving over 1.5 million passengers in the Denver Metro Association (TLPA), the nonprofit trade association Area each year. of and for the private passenger transportation McBride has outlined several goals for his year as President, industry. McBride is operator of Metro Taxi, the largest ground including expanding TLPA membership by twenty percent. In addition, transportation company in Denver, Co. McBride said he would further engage the association in important As an entrepreneur in ground transportation since 1982 in both community-related programs, including re-energizing the Taxis on New York and Colorado, McBride has been in the vanguard of quality Patrol initiative, which encourages TLPA operators nationwide to act standards and customer service. Today, Metro Taxi is recognized for as an extra set of eyes and ears for law enforcement agencies in their its advanced dispatch system, interactive voice response, efficient use communities. Congratulations to our very own Robert McBride on this of GPS systems, and prepaid billing options eliminating the necessity great achievement! FIRST CLASS U.S. POSTAGE PAID DENVER, CO PERMIT NO. 353 303-333-3333 5909 E. 38th Ave., Denver, CO 80207 CONGRATULATIONS CYNTHIA ORTIZ KEITH MUSE Employee Excellence Independent Contractor Award Winner Driver of the Quarter DECEMBER 2010 THE METRO TRAVELER Colorado Cross-Disability Coalition Metro Taxi was involved in celebrating and supporting the Colorado Cross-Disability Coalition’s (CCDC) 20th anniversary. Our support enables them to defend the rights of people with disabilities who have been abused, neglected and/or discriminated against, secure access to health care services for individuals with disabilities, assure that public policy meets the needs of those with significant healthcare needs and to ensure compliance with the American’s with Disabilities Act (ADA) throughout Colorado. Metro Taxi takes great pride in enhancing the quality of life with people with disabilities. Although the CCDC faces many challenges on a Pink Ride daily basis, all of us working together will strengthen our community. Sense of Security, Inc to Receive $2,000 Raised Metro Taxi will continue to support and join in the efforts to improve from Metro Taxi’s ‘Pink Ride’ Program the lives of people with disabilities throughout Colorado. For the entire month of October, Metro Taxi designated five vehicles, donating $1 from each fare toward Sense of Security, Inc. in the fight against breast cancer. The effort was part of the first ever North American ‘Pink Ride’ initiative spearheaded by the HAPPY Taxicab, Limousine & Paratransit Association (TLPA), a professional HOLIDAYS organization representing more than 1,000 for hire fleet owners. There was no additional cost to passengers during the fundraising campaign, and drivers were not allowed to accept donations. Metro Taxi presented the check to Sense of Security on November 5. None 303.333.3333 of the money raised goes to the TLPA, since the entire initiative was ultimately driven and managed at the grassroots level by each Metro Taxi Billboards member company. Once again, Metro Taxi has taken the initiative to promote our independent contractor drivers by having two billboards in the Denver Feed A Family: Thanksgiving 2010 Denver area. The first billboard is a 14 x 48 display that is located Giving Thanks One Basket at a Time on Broadway and Champa on the north side of the central business Every year for the past 16 district, which is close to hotels, theaters, restaurants and major years, Metro Taxi has delivered businesses in the downtown area. This is an incredible amount of Thanksgiving Baskets. Metro exposure in hopes to gain more business for our drivers and remain Taxi has been an integral part the top cab company in Colorado. of the coalition to save Daddy The second billboard is located at the Denver Performing Arts Bruce’s Annual Thanksgiving Center, which is a digital billboard that includes all of the DPAC Dinner tradition. The annual signs. There will be three different impressions displayed throughout event is hosted by Epworth United the month. Metro Taxi also has a kiosk in the Colorado Convention Methodist Church which brings Center. The billboard not only reaches the multitude of Coloradans together the community to provide Thanksgiving dinner for families in who work, or play downtown, but it exposes Metro Taxi to the millions need. Each year, Metro Taxi independent contractor drivers volunteer of visitors arriving in our city daily. to deliver these meals to families and individuals in need who are physically unable to come down to the church. There were more than 8,000 families that were helped because of your generosity. Metro Taxi would like to recognize all of the independent contractor drivers who participated in the basket distribution for The Epworth Foundation. Thank you for making this another successful year, we appreciate your hard work and dedication! DECEMBER 2010 THE METRO TRAVELER Sullivan’s- Driver Appreciation Day On Wednesday November, 17th Sullivan’s Steak House hosted a taxi driver appreciation day. According to the restaurant it was a success. We play an integral role in the operation of a restaurant and it is important for all of our drivers to realize that. So while the restaurant passes along their clients to Metro, it is important for us to recommend our clients to them. A Message from the General Manager Metro Taxi is proud to be the exclusive Taxi Company for the 105th National Western Stock Show. This is our 3rd straight year serving the stock show. The National Western Stock Show runs from January 8–23, 2011. Metro Taxi will have a taxi kiosk conveniently located at the event entrance to drop and load passengers. This is a great opportunity for Metro Taxi to show off our great service. Drivers please get ready for the first big Denver event of the New Year. I want you to remember this. The National Western Stock Show requests you, Metro Taxi. That happens when YOU’RE THE BEST! - Kyle Brown INTRODUCTING METRO TAXI’S New and Improved Website We are proud to announce the new www.metrotaxidenver.com featuring new resources and updated information. Learn more about our Green Fleet and our other conservation efforts, in addition to our community outreach projects. Larry Stevenson Recruiting Manager Team, I am extremely humbled and excited for the chance to serve you and make your experience with Metro Taxi both delightful and successful. It is the goal of the recruiting department to build positive, successful sustainable relationships with our Independent contractor drivers. You are the “driving force” behind the sustainable growth of Visit www.metrotaxidenver.com our company and we are here to help, listen and serve you in order to ensure your success. We are Metro and Team work makes the for frequent updates on Metro Taxi dream work! and the greater Denver metro area! “If you make a sale you make a living. If you make an investment of great service in a customer, you can make a fortune!” - Jim Rohn DECEMBER 2010 THE METRO TRAVELER Taxis on Patrol (T.O.P.) Metro Taxi owner and TLPA President Robert McBride has successfully implemented the Taxis on Patrol program in the Denver Guaranteed Ride Home area. Beginning January 2011, the Denver This quarter we were fortunate enough to have Sharon White come Police Department will be entering into a by Metro Taxi to help educate our drivers about the Guaranteed Ride memorandum of understanding with metro Home Program. The Guaranteed Ride Home Program provides free area taxicab companies (Metro Taxi, Yellow Cab, Freedom Cab, and metro taxi ride home from the office for employees who have an Union Taxi) in order to support the Taxis on Patrol Program. The Taxis emergency arise on a day that they used alternative transportation. ., on Patrol program or T.O.P is a “neighborhood watch on wheels” Such a program is great for drivers because it is allowed to go up to program. Since taxicabs drivers provide transportation 24 hours a 100 miles one-way, drivers are allotted a 10% tip, and they get paid day, 365 days a year, serving all areas of the community, they can immediately when they turn in the vouchers. The Guaranteed Ride effectively increase observation and reporting of incidents. Home trips come from all over town. But for the last couple years . The key figures in the T.O.P program are the drivers, who observe Denver International Airport has been the biggest pick up point. We and call in reports, and the taxi dispatchers, who will record relevant have been working with this program for many years and hope to information and relay it to the appropriate public safety officials. This continue it for many years to come. cooperative effort between taxicab companies and the Denver Police Department puts offenders on notice that people not only support their police department in fighting crime, but are actively working with the police to fight crime. The Commitment Remains, Safety First with Courtesy a Close Second For your safety and security, Metro Taxi will have on-site armed security both uniformed and plain clothed beginning in December of 2010. We have also reached out to the Denver Police Department who have committed to providing extra patrol around the building. Lastly, we are adding several more 24 hour surveillance cameras around the building. Denver Police Officer Ligeia Craven and Metro Taxi’s Larry Stevenson Safety Tips While Driving in the Winter Before starting out in snowy weather, take time remember to drive with caution to help maintain your to remove the snow from the entire car so it doesn’t safety as well as that of passengers, fellow motorists blow onto your windshield. Make sure your and roadside workers. mirrors and lights are clear as well. Watch for icy surfaces on bridges, even Make sure tires are properly inflated. when the rest of the road seems in good Under-inflated tires can be dangerous, condition. If you get stuck in snow, straighten and may suffer damage. Remember, the air the wheel and accelerate slowly. Add sand or cat pressure in your tires will decrease 1 to 2 psi for litter under the wheels to help avoid spinning tires. every 10-degree drop in outside temperature. From all the shop staff, have a safe and pleasant When taking to the road during winter weather, holiday season!
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