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THE METRO TRAVELER
DECEMBER 2010 A Newsletter by Metro Taxi, Denver’s Largest Taxi Company
Robert McBride to Lead the Taxicab, Limousine & Paratransit Association
To a packed house at the 92nd Annual TLPA for cash or credit card transactions. McBride has championed and led
Convention and Trade Show in Los Angeles, the charge in going ‘green’ by powering the Metro Taxi headquarters
CA, Robert McBride recently assumed the 2011 with used motor oil and adding hybrids to the company’s fleet of 500
presidency of the Taxicab, Limousine & Paratransit vehicles serving over 1.5 million passengers in the Denver Metro
Association (TLPA), the nonprofit trade association Area each year.
of and for the private passenger transportation McBride has outlined several goals for his year as President,
industry. McBride is operator of Metro Taxi, the largest ground including expanding TLPA membership by twenty percent. In addition,
transportation company in Denver, Co. McBride said he would further engage the association in important
As an entrepreneur in ground transportation since 1982 in both community-related programs, including re-energizing the Taxis on
New York and Colorado, McBride has been in the vanguard of quality Patrol initiative, which encourages TLPA operators nationwide to act
standards and customer service. Today, Metro Taxi is recognized for as an extra set of eyes and ears for law enforcement agencies in their
its advanced dispatch system, interactive voice response, efficient use communities. Congratulations to our very own Robert McBride on this
of GPS systems, and prepaid billing options eliminating the necessity great achievement!
FIRST CLASS
U.S. POSTAGE
PAID
DENVER, CO
PERMIT NO. 353
303-333-3333
5909 E. 38th Ave., Denver, CO 80207
CONGRATULATIONS
CYNTHIA ORTIZ KEITH MUSE
Employee Excellence Independent Contractor
Award Winner Driver of the Quarter
DECEMBER 2010 THE METRO TRAVELER
Colorado Cross-Disability Coalition
Metro Taxi was involved in celebrating and
supporting the Colorado Cross-Disability Coalition’s
(CCDC) 20th anniversary. Our support enables them
to defend the rights of people with disabilities who
have been abused, neglected and/or discriminated
against, secure access to health care services for
individuals with disabilities, assure that public policy meets the needs
of those with significant healthcare needs and to ensure compliance
with the American’s with Disabilities Act (ADA) throughout Colorado.
Metro Taxi takes great pride in enhancing the quality of life with people
with disabilities. Although the CCDC faces many challenges on a
Pink Ride daily basis, all of us working together will strengthen our community.
Sense of Security, Inc to Receive $2,000 Raised Metro Taxi will continue to support and join in the efforts to improve
from Metro Taxi’s ‘Pink Ride’ Program the lives of people with disabilities throughout Colorado.
For the entire month of October, Metro Taxi designated five
vehicles, donating $1 from each fare toward Sense of Security,
Inc. in the fight against breast cancer. The effort was part of the
first ever North American ‘Pink Ride’ initiative spearheaded by the
HAPPY
Taxicab, Limousine & Paratransit Association (TLPA), a professional HOLIDAYS
organization representing more than 1,000 for hire fleet owners.
There was no additional cost to passengers during the fundraising
campaign, and drivers were not allowed to accept donations. Metro
Taxi presented the check to Sense of Security on November 5. None 303.333.3333
of the money raised goes to the TLPA, since the entire initiative
was ultimately driven and managed at the grassroots level by each Metro Taxi Billboards
member company. Once again, Metro Taxi has taken the initiative to promote
our independent contractor drivers by having two billboards in the
Denver Feed A Family: Thanksgiving 2010 Denver area. The first billboard is a 14 x 48 display that is located
Giving Thanks One Basket at a Time on Broadway and Champa on the north side of the central business
Every year for the past 16 district, which is close to hotels, theaters, restaurants and major
years, Metro Taxi has delivered businesses in the downtown area. This is an incredible amount of
Thanksgiving Baskets. Metro exposure in hopes to gain more business for our drivers and remain
Taxi has been an integral part the top cab company in Colorado.
of the coalition to save Daddy The second billboard is located at the Denver Performing Arts
Bruce’s Annual Thanksgiving Center, which is a digital billboard that includes all of the DPAC
Dinner tradition. The annual signs. There will be three different impressions displayed throughout
event is hosted by Epworth United the month. Metro Taxi also has a kiosk in the Colorado Convention
Methodist Church which brings Center. The billboard not only reaches the multitude of Coloradans
together the community to provide Thanksgiving dinner for families in who work, or play downtown, but it exposes Metro Taxi to the millions
need. Each year, Metro Taxi independent contractor drivers volunteer of visitors arriving in our city daily.
to deliver these meals to families and individuals in need who are
physically unable to come down to the church. There were more than
8,000 families that were helped
because of your generosity.
Metro Taxi would like
to recognize all of the
independent contractor drivers
who participated in the basket
distribution for The Epworth
Foundation. Thank you for
making this another successful
year, we appreciate your hard
work and dedication!
DECEMBER 2010 THE METRO TRAVELER
Sullivan’s- Driver Appreciation Day
On Wednesday November, 17th Sullivan’s Steak House hosted a taxi
driver appreciation day. According to the restaurant it was a success.
We play an integral role in the operation of a restaurant and it is
important for all of our drivers to realize that. So while the restaurant
passes along their clients to Metro, it is important for us to recommend
our clients to them.
A Message from the General Manager
Metro Taxi is proud to be the exclusive Taxi Company for the 105th
National Western Stock Show. This is our 3rd straight year serving
the stock show. The National Western Stock Show runs from January
8–23, 2011. Metro Taxi will have a taxi kiosk conveniently located
at the event entrance to drop and load passengers. This is a great
opportunity for Metro Taxi to show off our great service. Drivers please
get ready for the first big Denver event of the New Year. I want you to
remember this. The National Western Stock Show requests you, Metro
Taxi. That happens when YOU’RE THE BEST! - Kyle Brown
INTRODUCTING METRO TAXI’S
New and Improved Website
We are proud to announce the new www.metrotaxidenver.com
featuring new resources and updated information. Learn more
about our Green Fleet and our other conservation efforts, in
addition to our community outreach projects.
Larry Stevenson
Recruiting Manager
Team, I am extremely humbled and excited for the
chance to serve you and make your experience
with Metro Taxi both delightful and successful. It
is the goal of the recruiting department to build
positive, successful sustainable relationships with
our Independent contractor drivers. You are the
“driving force” behind the sustainable growth of Visit www.metrotaxidenver.com
our company and we are here to help, listen and serve you in order
to ensure your success. We are Metro and Team work makes the for frequent updates on Metro Taxi
dream work!
and the greater Denver metro area!
“If you make a sale you make a living. If you make an investment
of great service in a customer, you can make a fortune!” - Jim Rohn
DECEMBER 2010 THE METRO TRAVELER
Taxis on Patrol (T.O.P.)
Metro Taxi owner and TLPA President Robert
McBride has successfully implemented
the Taxis on Patrol program in the Denver
Guaranteed Ride Home
area. Beginning January 2011, the Denver
This quarter we were fortunate enough to have Sharon White come Police Department will be entering into a
by Metro Taxi to help educate our drivers about the Guaranteed Ride memorandum of understanding with metro
Home Program. The Guaranteed Ride Home Program provides free area taxicab companies (Metro Taxi, Yellow Cab, Freedom Cab, and
metro taxi ride home from the office for employees who have an Union Taxi) in order to support the Taxis on Patrol Program. The Taxis
emergency arise on a day that they used alternative transportation. .,
on Patrol program or T.O.P is a “neighborhood watch on wheels”
Such a program is great for drivers because it is allowed to go up to program. Since taxicabs drivers provide transportation 24 hours a
100 miles one-way, drivers are allotted a 10% tip, and they get paid day, 365 days a year, serving all areas of the community, they can
immediately when they turn in the vouchers. The Guaranteed Ride effectively increase observation and reporting of incidents.
Home trips come from all over town. But for the last couple years .
The key figures in the T.O.P program are the drivers, who observe
Denver International Airport has been the biggest pick up point. We and call in reports, and the taxi dispatchers, who will record relevant
have been working with this program for many years and hope to information and relay it to the appropriate public safety officials. This
continue it for many years to come. cooperative effort between taxicab companies and the Denver Police
Department puts offenders on notice that people not only support their
police department in fighting crime, but are actively working with the
police to fight crime.
The Commitment Remains,
Safety First with Courtesy a
Close Second
For your safety and security, Metro Taxi will have on-site armed security
both uniformed and plain clothed beginning in December of 2010.
We have also reached out to the Denver Police Department who have
committed to providing extra patrol around the building. Lastly, we
are adding several more 24 hour surveillance cameras around the
building.
Denver Police Officer Ligeia Craven and Metro Taxi’s Larry Stevenson
Safety Tips While Driving in the Winter
Before starting out in snowy weather, take time remember to drive with caution to help maintain your
to remove the snow from the entire car so it doesn’t safety as well as that of passengers, fellow motorists
blow onto your windshield. Make sure your and roadside workers.
mirrors and lights are clear as well. Watch for icy surfaces on bridges, even
Make sure tires are properly inflated. when the rest of the road seems in good
Under-inflated tires can be dangerous, condition. If you get stuck in snow, straighten
and may suffer damage. Remember, the air the wheel and accelerate slowly. Add sand or cat
pressure in your tires will decrease 1 to 2 psi for litter under the wheels to help avoid spinning tires.
every 10-degree drop in outside temperature. From all the shop staff, have a safe and pleasant
When taking to the road during winter weather, holiday season!
