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					.   Fundraising
    $1.01 and More

    Getting Past the Fear and
    Stigma of Raising Money
 Your Frame of Mind
                                          “Ask and it will be given to
I have tried raising                      you; seek and you will find;
money by asking for it,                   knock and the door will be
and not by asking for it.                 opened for you.”
I always got more by                                        Luke 11:9
asking for it.
            Millard Fuller           Just Do It
     Founder, Habitat for Humanity            Nike

     Sitting still and wishing
                                                     Just like we discuss
     Makes no person great.
                                                     in QPR trainings –
     The good Lord sends the fishes
                                                     asking can be the
     But you have to dig the bait
                                                     hardest part!
Your Frame of Mind
Let’s start with what scares us:
   “What if they say no?”
   “What if they say why?”
   “What if I goof it up?”
   “I’m just not good at asking for money!”
   “I don’t like begging!”

Sound familiar?
Your Frame of Mind
But remember:
 You are not the first or the last to ask the person or
  company for money
 If you are told no, it is nothing personal
 By politely asking if you might ask again another
  time, you open a future door and plant a seed
 The only way you can goof it up is by NOT asking
 You never know how good you are until you try –
  and try again…you will succeed!
 Seeking funds for a worthy cause is not begging
  and is generally not perceived that way by the
Your Frame of Mind
The Fact Is We Need to Ask
Every person involved with our suicide prevention
efforts is automatically involved
with fundraising.

When we put out our awareness campaigns, when
we recruit for members to our coalitions and other
volunteer efforts, we are advertising our need for
financial assistance as well.
Your Frame of Mind
The Fact Is We Need to Ask
Fundraising is relationship building. Donors need to
feel a connection with the cause. They don’t have
to be survivors of suicide, but they do need to know
that they may be making a difference in their
community, that they are involved. For suicide
prevention, this is not too difficult!
Your Frame of Mind
The Fact Is We Need to Ask
Some suggestions for getting past your resistance:
 Focus on the prize – making the community and
  families aware of suicide and prevention
 Practice on each other – have your story and
  supporting facts in hand
 Many local agencies and foundations offer
  fundraising trainings – attend!
 Be prepared
Getting Started
 Get   Our Ducks in a Row

The Strategic Plan
To get where we want to be, we need a
good map. The strategic plan gives us a clear
idea of what we want to do, how we want to
accomplish it, and when we want to do it. It
also gives us an evaluation method to do self-
checking to help us keep on the correct road.
Getting Started

Mission Statement:
Vision Statement:
Long Term Goal

Medium Term Goal

Short Term Goal

                          Focus       Lead          Completion   Evaluation Indicators
                        Audience   Responsibility     Date
Objective 1                                                      1.


Objective 2                                                      1.

Getting Started
The Strategic Plan
From this document, we have the foundation of not
only our efforts in suicide prevention, but for our
fundraising needs and relationship building. We learn
what we need to accomplish our goals as well –
personnel, materials, timeframes and funding.
Getting Started
The Strategic Plan
   As we consider our goals and tasks, we also need to
    look at where we might partner or collaborate. The
    United Way and other funding organizations are very
    heavily looking at supporting organizations that are
    willing and able to collaborate on projects – such as
    Suicide Prevention and Drug/Alcohol Abuse.

   Collaboration may mean partnering s for a specific
    project, for funding opportunities or to share information
    that can be helpful to all. It helps build solid relationships
    within the community. An added bonus – share funding
    opportunities that you may come across that are more
    fitting to the other agencies than your own – and they in
    turn will probably do the same!
Getting Started
The Strategic Plan
   Be sure to have an evaluation process – a way of
    demonstrating that you are meeting expected goals, not only
    in your work efforts, but in your fundraising as well.

   Take stock – what do we already have and what can we take
    from that going forward? Experience, personnel, resources?
    What do we need to add, subtract? Again, the strategic plan
    can help with this.

   Determine your needs – what is it going to cost to accomplish
    the goals you set forward? Awareness materials, trainings,
    education, advocacy? What about personnel, staff trainings
    and evaluations, developing a needs assessment? Come up
    with a budget.
    Include in this budget your wish list – if you have the money,
    you may also be able to accomplish, XYZ.
Getting Started
The Strategic Plan
Put together a statement of need. This is crucial in
fundraising, no matter which method you choose. It
is the statement that will be the consistent message
you put out to your funders and the community.
Getting Started
The Statement of Need
        Sample Statement of Need for Grant Application
                      With Annotations

Hope County is located in N.C. Wisconsin and encompasses 980 sq. miles of forest, lakes,
small communities, and one major urban area, Metropolis, in which 40% of the population
resides. Our overall population density of 25 per square miles makes Hope one of the least
dense in the state. While this makes Hope attractive as a vacation destination it also
presents challenges for doing outreach to our citizens. The county is 95% white, but one
Native American tribe, the White Cliff, has territory within the county borders and tribal
youth attend the public schools. There are also small numbers of Hispanic individuals.
Getting Started
The Statement of Need – continued
Hope is also a relatively poor county. The annual adjusted gross income for 2007 was
$16,000 which ranked us 60th out of Wisconsin’s 72 counties. We were also hard hit by the
economic recession due to our dependence on tourism: our county unemployment rate in
2009 was 13%, well above the state and national rates.

    Use demographic information to paint a picture of the community and highlight
    data that is relevant to your suicide prevention efforts. Staff in your county
    executive’s office may be helpful in providing statistics but you can also reference
    the Wisconsin Blue Book:
    Poverty, high unemployment and the tribal population, which tends to have higher
    suicide rates, all potentially factor into the suicide risk for Hope’s citizens.
Getting Started
The Statement of Need - continued
Hope’s overall suicide rate of 14.2 per 100,000 is 13% higher than Wisconsin’s rate of
12.6, however our suicide rate of 19.6 for 15-24 y/o is almost 70% above the state rate.

In addition to the high suicide rate, Hope also has inpatient hospital and emergency
department rates for self-inflicted injuries higher than the WI average. From 2001-2006
125 people were hospitalized 80 had ED visits for self-inflicted injuries. The costs
associated with these medical visits totaled over $200,000 in 2006 alone

    Wisconsin suicide data can be found at:
    Both state and county level reports are available. You can also search for updated
    information on the Division of Public Health’s WISH system. See our Youth Suicide
    Prevention Start Up Toolkit for information on accessing and using this system:
Getting Started
The Statement of Need - continued
Additionally, our youth endorse questions related to suicidal ideation and behavior on the
Youth Risk Behavior Survey (YRBS) at rates significantly above the state average:

         Question                2009 Hope rate              2009 WI rate
 Sad/hopeless                         24.6                      20.8
 Seriously considered                 16.1                      13.2
 Attempted                            7.3                        5.8
 Attempt with medical tx.             2.1                        1.7

        The YRBS, administered by the Department of Public Instruction, surveys high
        school students on a variety of health and health risk behaviors, including
        suicide. You can find a powerpoint showing the 2009 results at:

        While this is a state-level survey, local school districts can conduct surveys within
        their district to obtain local-level data. contact Brian J. Weaver at DPI for more
        information about this process: (608) 266-7921
Getting Started
The Statement of Need – continued
We do not have separate data for youth from the White Cliff tribe, however there were two
suicides among tribal youth (totaling less than 2000 individuals) in the past two years raising
significant concerns within both the tribal community and the county as a whole. We do know
that suicide rates tend to be significantly higher for tribal youth than for other ethnic groups: the
Wisconsin rate for American Indian/Alaskan Native was 16.6 per 100,000 from 2001-2006.

In addition to those who attempt or complete suicide many others are affected by this public
health problem. The Wisconsin Suicide Prevention Strategy notes that six individuals are
significantly impacted by every completed suicide. But we have seen in the case of our youth
suicides, that many, many youth and their families are impacted. Our ability to respond to these
individuals is a critical part of our suicide prevention strategy.

    You can find the WSPS at: The strategy will
    also provide information about interventions you may want to use in your community.
Getting Started
The Statement of Need - continued
Suicide has been identified as a target issue by Hope County’s public health department.
Under their direction we have formed the Prevent Suicide Hope County. Also represented
on the task force are: MH, AODA, Schools, LE, Clergy, ….

To date we have attempted to raise public awareness through use of the PSW wallet cards,
promotion of the PSAs featuring Suzy Favor Hamilton and … The Metropolis School
District has had gatekeeper training provided by the WI DPI and is now in the process of
exploring the potential to incorporate the SOS program into their health class curriculum.

    Feel free to use this as an example or springboard for writing
    your own Statement of Need
Getting Started
The Strategic Plan
Have a champion. Is there prominent person in
your community that may be able to assist in your
fundraising efforts? Perhaps someone with a great
deal of fundraising experience as well? Tap into
their knowledge and resources. Depending on
the type of fundraising you choose, a person with
an “in” can be invaluable.
Selecting Fundraising Methods
   Depending on how much you need to raise, how
    fast and the landscape of the funding resources,
    you have multiple choices for fundraising – and
    you are not limited to just one at a time:
       Foundations
       Community Organizations/Businesses
       Special Events
       In-kind Assistance
       Online Donations
       Asking Individuals – straight donation
        or selling items
Selecting Fundraising Methods
Realize that the word “suicide” can bring on
a range of emotions – fear, stigma, pain, guilt.
So, it may be a good idea to talk with a variety
of people, including survivors, when discussing
a fundraising event or campaign.
Selecting Fundraising Methods
No matter which method(s) you choose, remember
to be specific in your ask. Tell your donor what they
are buying.

For example: “Your gift of $350 will purchase and SOS kit
that will educate over 500 students about suicide
prevention”, or “Your donation of $50 will help purchase
needed materials for our community awareness and
education about suicide prevention.”

Or something along those lines….. And be truthful!
Selecting Fundraising Methods
Before applying to a foundation, do your research.
What is out there? Community foundations, companies? You may
be surprised!
 What type of programs/demographics will the foundation

   What is their timeframe for requests? Do they have un-
    allocated funds available outside the normal funding RFP

   Look at their application process – do they expect a narrative
    or bullet-point presentation?
   Do they have any examples of program RPFs that they have
    funded in the past to use as examples?
Selecting Fundraising Methods
Sally Kubly, of the Charles E. Kubly Foundation is here
to join us today to discuss what it is foundations are
looking for and what you might need to know.

The Charles E. Kubly Foundation provided a grant
to Mental Health America in May of 2010 to support
the dissemination of the state’s suicide prevention
brand, Prevent Suicide Wisconsin. The funding
covered costs associated with logo development,
a survey, production of letterhead and 9 webinars/
Selecting Fundraising Methods
What is the Charles E. Kubly Foundation?
A  small, public charity
Our mission is to raise awareness of depression, reduce
stigma, help people access resources and prevent suicide.
Founded in 2003 after Charlie Kubly took his own life.
We raise funds through an annual event called Beyond
the Blues. (We are fundraisers too!)
Twice a year, the board selects projects that are in line
with our mission.
Please see our website at
Selecting Fundraising Methods
Suggestions for grant seekers:
   Do your “homework” - Read up on the foundation or
    funding source to which you plan to make an appeal.
   Most important – are they interested in the type of
    project you are proposing?
   Do they accept unsolicited proposals?
   How do they prefer to communicate with nonprofit
    organizations seeking grant money?
   What size grants do they typically provide?
   What is the deadline for submission of a proposal?
   Do they have a specific application form?
Selecting Fundraising Methods
Suggestions for grant seekers -continued:
What   type of funding support do they provide?
(i.e. overhead support, project support, multiple
year gifts…)
Do you know anyone who serves on their board
or staff?
Please see our “Funding Priorities and Grant Request
Guidelines” page:
     please see our “Projects Funded” page:
Selecting Fundraising Methods
Suggestions for grant seekers -continued:

“Foundations In Wisconsin, a Directory” is a good
resource. A copy of the guide can be purchased
through the Funding Information Center at
Marquette University.
Selecting Fundraising Methods
When applying, if the answer is no this time, it does
not mean it will be no at the next go-around. Learn
from what you do in that first try to make the next
attempt better and more fitting to the needs of the
foundation. Ask for a critique of the first application.
Selecting Fundraising Methods
Pros: takes one or two people with some grant-
writing experience or willingness to learn (many
foundations offer grant-writing training – take them
up on it!) There is no or minimal outlay of cash to
apply for grants. Large amounts of funding can be
Cons: can be time-consuming, timing an issue –
meeting deadlines for their application processes,
and may be high competition for a set amount of
funding, may have strict and time-consuming
reporting requirements, many only fund to 501.3c
Selecting Fundraising Methods
Community Organizations
Partner with a service club in the area.
 Some are looking for projects that they can sink
  their teeth into. The Jaycees, Kiwanis, Rotary and
  others may be able to offer assistance in event
  planning, education funding – especially where
  children are involved and even manpower for
  projects and events.
 Don’t disregard churches. Some do have
  outreach programs that may be willing to help
  champion suicide prevention by again providing
  people and ideas to help with an event or project.
Selecting Fundraising Methods
Community Organizations
   Pros: takes a minimal amount of time to address
    the groups, are usually a good cross-section of
    community members who can help spread the
    word, can provide people to help
   Cons: May also be competing for limited funds,
    may also have time constraints, may take time to
    get on their agendas, may take a bit more
    “salesmanship” on the part of the asker
Selecting Fundraising Methods
Local Businesses
Local businesses can be an asset to fundraising.
 Ask them to allow you to put up displays in the lunch room
 Offer to do trainings for staff and ask for a minimal stipend
  to cover the cost of materials or for additional community
 When speaking to the staff or participating in the company
  health fair, tell them that if they are so inclined, they are
  welcome to donate to suicide prevention via whatever
  means you have available – an envelope, website, etc.
 Put the jar out, as it were.
 Some businesses also have in-house foundations that will
  match employee giving to a program – check into these
  as well.
Selecting Fundraising Methods
Local Businesses
   Pros: a good business champion can assist in
    getting additional funds from staff, from other
    companies in the area and be a boon to
    awareness efforts
   Cons: Getting into businesses can be difficult, take
    some time and effort, may not be a large funding
    opportunity for the effort put in
Selecting Fundraising Methods
Special Events
Plan an event that will raise awareness as well as
funds. There are Awareness Day Walks, Fun-Runs,
Dinners, Speaking Events and more. Let your
imagination soar as you think up ideas. Then, look
around – are their other suicide prevention groups
who have done some of these things? Talk to them –
learn from them – why recreate the wheel?
Selecting Fundraising Methods
Special Events
   Portage County has a remembrance walk
   There are Out of the Darkness walks in various
    communities in the state
   Brown County held an event with guest celebrity
    speakers at Brett Favre’s Steakhouse

And these are just a few examples.
Selecting Fundraising Methods
Special Events
Remember: Even if you have an entrance fee for
participants – put out the jar, too – for the spectators
and those who feel generous. What else can you
add to the event? A silent auction? Raffle? Door
prizes? What else can bring them in?
Selecting Fundraising Methods
Special Events
   Pros: Can raise a great deal of awareness along
    with very large funds, can be a great
    collaborative tool, can gain more people to the
    coalition, and add business partnerships as well

   Cons – takes more people, much more work and
    outlay of cash for materials, rentals, food, etc.
    (However, getting some of this donated can help),
    can be time consuming – planning, event itself,
    clean-up, reporting, etc., many organizations hold
    special events, too – getting onto the community
    calendar and being different can be challenging
Selecting Fundraising Methods
In-Kind Assistance
Many groups or companies may not be willing
to provide cash, are willing to help with in-kind
donations of necessities. The media are usually
great at providing in-kind production and public
service announcement time in return for promoting
their names with the event or program.
Selecting Fundraising Methods
In-Kind Assistance
   A website service may assist in hosting your site in
    exchange for allowing their logo on your site.
   An attorney’s office may provide assistance with
    some legal advice/paperwork rather than provide
    direct funds.
   A business office may be willing to supply a few
    reams of paper for a project
   You never know unless you ask- but remember it
    will be a give-and-take – make it a benefit to all
Selecting Fundraising Methods
In-Kind Assistance
   Pros: Very little “cost” to the donor, a bit easier
    thing to ask for than money, some valuable
    services and materials can be attained for the
    group, relationships are built

   Cons: Takes a little more time and imagination to
    come up with the donors for specific needs, care
    needs to be taken to not “overlap” the businesses
    – exclusivity is important to some
Selecting Fundraising Methods
Online Donations
   Do you have a website for your coalition? Add
    a button for making donations to your cause –
    either online or providing a mailing address to
    send a check

   Be sure to include your mission statement and your
    statement of need – if donors know they are
    helping for a specific project, they are more
    inclined to help
Selecting Fundraising Methods
Online Donations
   Pros: Easy method of fundraising, can be ongoing
    – not attached to other fundraising efforts, no one-
    on-one asking

   Cons: No one-on-one asking which means no
    relationship building or pressure for the yes, can
    be overlooked, not a dependable source for
    large funding
Selecting Fundraising Methods
Individual ASK
   Do you have friends, family, coworkers who might be
    willing to donate a few dollars a little time, or
    purchase an item or service?

   Put out a jar and/or a donation envelope at a health
    fair or event asking for assistance to help promote
    suicide awareness

   When speaking at groups, ask for the individual
    donation from the audience – have envelopes
    ready, or direct them to the website, etc. to make
    their donation
Selecting Fundraising Methods
Individual ASK
   Pros: Gives a more personal note to the giving
    process – can give more information, share stories,
    get the donor more involved, build awareness,
    works well with other fundraising methods

   Cons: Takes a little more gumption on the part of
    the asker, may hear no more often than in other
    methods, does not raise large funds quickly
Now Get Going
Once you have your plan in place, choosing
a method of fundraising can be fairly easy –
and again, you can have more than one
method going– maybe all of them at once!

Remember, you have allies in the suicide
prevention network and in your own
community who can share experiences,
ideas and workloads
Now Get Going
Remember that the media is your friend!
No matter what fundraising method you choose,
be sure to provide information to the local media
about your campaign, your message and what the
funding will help accomplish – along with contact
information and where to send donations, of course!
Now Get Going
   Be organized
   Don’t be afraid to ask for help – many hands
    make for lighter work for all
   Celebrate successes and learn from what was not
    so successful
   Be sure to find ways to thank your donors publicly –
    show your appreciation
   Tie all of this in to your main goal – suicide
    prevention and awareness
Don’t Forget!!!
   When you plan an event or special program, be
    sure to let us know so we can help you promote it
    on the Prevent Suicide Wisconsin website, too!

   If you have questions, need to bounce
    off an idea or want to connect with someone who
    has done a certain type
    of project, give us a call or email
Don’t Forget!!!
   Debi Traeder
    Suicide Prevention Coordinator
    Mental Health America-Wisconsin

   Shel Gross
    Mental Health America-Wisconsin

                    Special thanks to Denise Pazur and PDV Foundation
                               for their assistance with today’s webinar
                       Also, SPRC for information regarding fundraising

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