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Contact: Amy Magro/Ann Morris
         Healy & Schulte
         312-765-8770; amagro@healyandschulte.com

  Vending Industry Launches Vend.Love.Win. Facebook Contest,
  Calling on Gen Y Consumers to Share Their Vending Favorites

    New Research Shows Gen Y Prefers Vending Over Other Retail Options

CHICAGO – August 2, 2011 – Vending machines have long been one of the antidotes to snack
attacks everywhere. To celebrate America’s love of vending, the National Automatic
Merchandising Association (NAMA) today launched the Vend.Love.Win. Facebook contest
(www.facebook.com/VendLoveWin). The nationwide, eight-month contest invites fans to post
creative photos or videos of their favorite vending machines or vended products for a chance to
win prizes. Beginning today, 20 Facebook users per month can win $200 for themselves or a
charity of their choice, and be eligible for a $5,000 grand prize.

“This contest is going to help me communicate with my younger customers in a way that’s
meaningful to them,” said Chuck Olson, owner of CNC Vending, LLC in Houston. “They’re
online, so that’s where I want to be, too.”

Tom Reynolds, Vice President, Foodservice at PepsiCo, added, “We know consumers –
especially young adults – crave opportunities to express themselves and they enjoy engaging in
these types of interactive contests. The vending industry is eager to provide the tools for
consumers to convey what they like and want in vending.”
Also at the Vend.Love.Win. Facebook contest, entrants and voters are encouraged to check out
the “Vend This” and “Vend Here” tabs. These two tabs allow consumers to provide direct
feedback to the vending industry about additional products they want to see in machines, plus
new and different places where they would like to see vending machines located.
Vend.Love.Win. is the beginning of a larger campaign designed to boost awareness and generate
excitement among consumers about the vending experience. The program is geared largely to
Gen Y consumers (ages 18-29) due to recent NAMA research indicating that Gen Y prefers
vending over convenience stores and grocery or drug stores. Over the next several months,
additional initiatives aimed at Gen Y will be revealed, including special events, giveaways, other
social media efforts, new consumer technologies, and more.

NAMA conducted comprehensive industry and consumer research to provide a foundation for
this broad industry growth strategy. The study found that four out of five consumers view
vending favorably. In addition, Gen Y consumers showed strong interest in technological
advancements and innovation in vending, such as touch-screen interfaces and cashless payment
options.
                                             -more-
Vending Industry Launches Vend.Love.Win. Facebook Contest
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“There’s a lot of buzz and change in the vending industry right now, and this program is one way
to share that excitement with consumers,” said Dan Mathews, NAMA Executive Vice President
and Chief Operating Officer. “Based on the data our research revealed, and the exchange of
ideas we are having with consumers and our industry, we believe the future of vending is very,
very exciting.”

For more information about the Vend.Love.Win. Facebook contest, visit
www.facebook.com/VendLoveWin.
                                             ###


About The National Automatic Merchandising Association
NAMA, based in Chicago, is the national trade association of the food and refreshment vending,
coffee service and foodservice management industries including on-site, commissary, catering
and mobile. Its membership is comprised of service companies, equipment manufacturers and
suppliers of products and services to operating service companies. The basic mission of the
association, to collectively advance and promote the automatic merchandising and coffee service
industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.

				
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posted:8/10/2011
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