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					Fitness Industry Data Sheet
The   Facts
     Fitness is a $17.6 billion industry that has doubled in size in the last 10 years.
     There are 42.7 million health club members in the United States.
     The U.S. is home to 23,500 health clubs and the number grows each day!
     Health club memberships nationwide are 48 percent male and 52 percent female.
     The average health club member has an annual income of $76,000.
     The average health club member attends their club 92 days per year.
     Personal training is the most widely used health club program.
     Cardiovascular equipment is the top area of expansion in U.S. health clubs.
     Even with a flood of publicity and medical research pointing to physical fitness as the solution, nearly 90%
      of America has yet to join a gym.
     50 Million By 2010 - The industry's goal is to have 50 million health club members nationwide by 2010.
      Source: International Health, Raquet & Sportsclub Association (IHRSA) Member Census
     About 12 percent of seniors aged 65 to 74 years old are involved in resistance training compared to 10
      percent of persons over the age of 75.
     Nearly a quarter of the physically active respondents engaged in strength training, but women were less
      likely than men to work out on weight machines twice a week.
     Ten million Americans have osteoporosis, and an additional 18 million have low bone mass and face an
      increased risk of this disease.
     Adults aged 55 and older now make up a quarter of the health club memberships in the United States. From
      1998 to 2005, the number of 55-plus fitness participants increased by 33 percent while the 35- to 54-year-
      old age group posted a 13 percent gain and the 18- to 34-year-old group showed no growth.


The Growing Need For Serious Fitness
   Obesity is a global problem that affects 300 million people worldwide.
   Nearly two-thirds, or 130 million adults in the United States are overweight, and nearly one-third, or 61
    million are obese.
   Approximately 15 percent of children and adolescents are overweight.
   Forty percent of U.S. adults are sedentary.
   Risk for heart disease and high blood pressure is two to four times higher among the 18 million Americans
    with diabetes.
   An estimated 70 percent of diabetes risk in the U.S. can be attributed to excess weight.
   Heart disease is the number one cause of death in American women, killing six times as many as breast
    cancer.
   Annual medical spending for the treatment of overweight and obese people is nearly $100 billion a year,
    approximately nine percent on U.S. health expenditures.
   As many as 300,000 adult deaths in the United States each year are attributable to unhealthy dietary habits
    or physical inactivity.
   Exercise helps prevent heart disease, diabetes, high blood pressure, stroke, arthritis, osteoporosis,
    insomnia and cancer.
   Exercise has been proven to reduce stress, anxiety and depression and increase energy, focus and stamina.
   People who exercise regularly are happier, healthier and live longer.


Purchasing Trends
   Small operators tend to buy their equipment from a number of sources. Slightly more than 47 percent purchase
    their equipment through distributors, while about 40 percent get their products directly from the
    manufacturers. Just about 10 percent buy their products online.
   Thirty-eight percent say that they are trying to control expenses by buying products and equipment less
    frequently.
   Twenty-two percent say that when they are buying, they are buying less expensive products and services.
   More than 55 percent say cardiovascular equipment is on their shopping list for 2006.
   Forty-eight percent of small facility owners and managers say that they will buy strength equipment—with 25
    percent additionally saying that free-weight equipment will be purchased.
   More than 47 percent of facilities will buy equipment for mind/body disciplines in 2006.
   Seventeen percent will buy equipment such as microphones, steps, etc., for more traditional classes.
   More than 36 percent of owners and managers say that aquatic products will be on their 2006 shopping list.
   Twenty-five percent of facilities will purchase sport-specific products and equipment from basketball to
    golf.
   Twenty-two percent of facility owners will purchase spa products.
   Just about 15 percent listed entertainment products as part of their buying plans for the year.
   One-third of respondents say that updating computer system software in 2006 ranks high on their shopping
    lists.
   Sixty-seven percent of owners and managers expect to purchase yoga and Pilates equipment.
Fitness Industry Product Analysis
   Thirty-two percent say that controlling costs is one of their biggest challenges.

Resources
http://clubindustry.com/
http://cms.ihrsa.org/index.cfm
http://www.firstpagefitness.com/fitness-industry-resources/
http://www.ideafit.com/fitness-industry-statistics
http://www.ideafit.com/fitness-library/fitness-trends-report-0
Fitness Industry Product Analysis
Fitness and exercise is a growing industry as the general public focuses more on health
issues. For this assignment use the data sheet provided and any other online resource to
analyze a gym, health club, recreation center, or any other approved fitness related
business and their product mix. After your business evaluation you will then create a
new good or service for that business that addresses a current health/fitness trend in
today’s market. The criteria for this assignment is as follows:

Business Evaluation
1.   Select a gym, health club, recreation center, or other approved business
         a. Give a brief background about the company
         b. Define the current target market
         c. Define direct competitors
         d. Define indirect competitors
2.   Analyze the current product mix
         a. What goods do they offer
         b. What services do they offer

Product Proposal
3.   Identify a current fitness trend
         a. What is the trend
         b. What are other business that are addressing this market trend
4.   Add a good or service (or both) to your business
         a. How will this fit into your current product mix
         b. How does it address the market trend
         c. Does this appeal to your current target market or to a new target market
5.   How will you promote this new product
         a. How will this be effective in reaching your audience


Grading Rubric
5    =   Meets Expectations
4    =   Approached Expectations
3    =   Below Expectations
0    =   Little to no evidence to evaluate

Criteria                                Comment                                 Score
1. Select a business
        a. Give a brief background
        about the company
        b. Define the current target
        market
        c. Define direct competitors
        d. Define indirect
        competitors
2. Analyze the current product mix
        a. What goods do they offer
        b. What services do they
        offer
3. Identify a current fitness trend
        a. What is the trend
        b. What are other business
        that are addressing this
        market trend
4. Add a good or service
        a. How will this fit into
        your current product mix
        b. How does it address the
        market trend
        c. Does this appeal to your
        current target market or to
        a new target market
5. How will you promote this
product
        a.How will this be effective
        in reaching your audience
Fitness Industry Product Analysis
                       Total

				
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